The Downfall Of MORPHE - where they went wrong

2024 ж. 27 Сәу.
295 706 Рет қаралды

Hello everyone! Today we are talking about Morphe and where the brand started to go downhill! ... in my opinion .. allegedly.
Videos featured in this video |
Stephanie Nichole - • MORPHE BRAND REVIEW
ChristineMUA - • Crown OMG palette Vs M...
Popluxe- • Debunking Morphe JACLY...
LET’S STAY CONNECTED!
Instagram - @RobertWLSH
Twitter - @RWLSHmakeup
TikTok - RobertWelshMUA
TWITCH - Robert_welsh
00:00 Intro
03:34 Morphe’s History And Start In Makeup
06:51 Morphe Private Label Scandal
11:21 Was The Jaclyn Hill And Crown Palette The Same?
16:18 Morphe & Jaclyn Hill Vault Scandal
17:26 What Happened To Morphe 2?
20:49 Morphe And Influencer Collab Downfall
22:20 Morphe Closing US Stores Suddenly
23:31 Forma Filing For Bankruptcy
25:37 Final Thought Of Morphe
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Пікірлер
  • Follow me on TikTok! ✌🏼- www.tiktok.com/@robertwelshmua?_t=8epzotrohIu&_r=1

    @RobertWelsh@RobertWelsh8 ай бұрын
    • I seriously respect you so much 🧡

      @Breanna3206@Breanna32068 ай бұрын
    • I refuse to use TikTok 😑

      @someone18ish@someone18ish8 ай бұрын
    • @@someone18ish😂😂😂😂

      @RobertWelsh@RobertWelsh8 ай бұрын
    • @@Breanna3206thank you! 🖤🖤

      @RobertWelsh@RobertWelsh8 ай бұрын
    • @@RobertWelsh Of course! 🖤

      @Breanna3206@Breanna32068 ай бұрын
  • They valued the influencers more than their customers.

    @laurenskee2665@laurenskee26658 ай бұрын
    • And employees

      @sophi.isa23@sophi.isa238 ай бұрын
    • Not really, many of them got bamboozled too.

      @DinkyInky2@DinkyInky28 ай бұрын
    • Exactly!

      @lindseybrackin7084@lindseybrackin70848 ай бұрын
    • I think she means Morphe cared about their influencers than employees.

      @laurenskee2665@laurenskee26658 ай бұрын
    • @@laurenskee2665 jup

      @sophi.isa23@sophi.isa238 ай бұрын
  • The fact that they didn't give their store employers enough time to organize a backup plan IS HORRIBLE.

    @luciagianquitto4010@luciagianquitto40108 ай бұрын
    • it’s called unemployment insurance.

      @jackieeg@jackieeg8 ай бұрын
    • It happens a lot more than most people are aware of.

      @Missfoxtooyou@Missfoxtooyou8 ай бұрын
    • A despicable way to conduct business. Absolutely terrible.

      @punkbaby9554@punkbaby95548 ай бұрын
    • yeah, honestly that is the reason I don't care for them anymore. Not that I expect better from other brands, but problematic behaviour has to be called out when it's obvious

      @Fatalsunday@Fatalsunday8 ай бұрын
    • Agreed, after that stunt I'm not touching anything by that brand with a barch pole.

      @Leiake2604@Leiake26048 ай бұрын
  • I’m so glad colourpop came through to show us you can be affordable AND pigmented, not chalky and patchy

    @Jacindarella46@Jacindarella468 ай бұрын
    • not if you're dark skinned tho 😭

      @euvicgo@euvicgo8 ай бұрын
    • ​@@euvicgoRight. No one thinks about us dark skin girlies

      @blueismylove3128@blueismylove31288 ай бұрын
    • @@euvicgoI wish more companies would just get with it. It blows my mind that they won’t. And you know it isn’t a “can’t” issues it’s a “won’t” issue

      @bradlyskota@bradlyskota8 ай бұрын
    • @@laurasenzthey are hit or miss in their quality. Some palettes are great, others are crap. Influencers who get everything in PR from them and have CP affiliate codes will always sing praises about every release, so I don’t trust their reviews from CP. I haven’t bought anything from them this year. They have become boring to me releasing the same palettes over and over, just different packaging 😂

      @celestecelestial90@celestecelestial908 ай бұрын
    • And nice packaging!

      @quinlantaylor04@quinlantaylor048 ай бұрын
  • When the Morphe stores were closing i saw quite a few tiktoks of Morphe employees going into work and finding out the store closed and they didnt havs a job anymore. Thats such a disgusting thing to do to people, and it happened in several states, so it wasnt just one store or a small group of stores that did that.

    @AKbaby89@AKbaby898 ай бұрын
    • Yesss, I know someone that worked for the Morphe boutique in LA and they didn’t tell him absolutely anything whatsoever- he went into work and boom, store closed too. You would think they would respect him for working there since the location opened 🥺

      @ashleyramos6267@ashleyramos62678 ай бұрын
    • @@ashleyramos6267 I hope he was able to find something fast, that must have been hard. They're so sooo wrong for that

      @AKbaby89@AKbaby898 ай бұрын
    • yep, they basically ghosted employees. Such a cowardly move

      @HaHaHaLMFAOtv@HaHaHaLMFAOtv8 ай бұрын
    • In the restaurant industry you show up to work and then doors are locked that day. Employee theft is high and it can be hard to keep stores open bc employees know it’s closing and get new jobs right away so the store can’t always stay staffed to the end. Now, I think it’s horrible, it’s happened to me and Morphe sucks anyway but this action was not specific to Morphe. This happens a lot in retail and restaurants.

      @falsiesnflannel375@falsiesnflannel3758 ай бұрын
    • @falsiesnflannel375 and I wouldnt support any company that did that. It happening elsewhere literally doesn't change anything about it being a horrible thing to do to people. It's horrible no matter where it happens, and ive worked in the restaurant industry in 3 states and have never heard of any restaurant doing this to employees. Even if it did happen super regularly, it still does not change the fact that it's a shitty thing to do.

      @AKbaby89@AKbaby898 ай бұрын
  • Morphe has always just struck me as fast fashion for makeup so I'm not surprised they're crumbling so quickly

    @leloyoung1190@leloyoung11908 ай бұрын
    • Sadly SheGlam is working to take their place and being *way* *worse*

      @sabersky1134@sabersky11348 ай бұрын
    • ColourPop too. Launches literally every week

      @sierrarae1316@sierrarae13168 ай бұрын
    • @@obscura4981 completely agree! They definitely are doing things in almost the best way possible. The over consumption is just wild to me tho

      @sierrarae1316@sierrarae13168 ай бұрын
  • Morphe 2 is still a thing i saw it in Target yesterday 😂😂 I literally saw it and said "morphe 2 girl i thought you died" and the girl who was looking at their products started laughing with me, so im gonna just assume she cosigned that statement😂😂

    @AKbaby89@AKbaby898 ай бұрын
    • 😂😂😂😂😂

      @RobertWelsh@RobertWelsh8 ай бұрын
    • I saw them yesterday in my Target, too, and in Ulta; it was odd!

      @riven799@riven7998 ай бұрын
    • @@riven799 haha yeah I honestly hadn't thought about it since it launched, so I was surprised when I saw it as well

      @AKbaby89@AKbaby898 ай бұрын
    • i actually think morphe 2 has good products but their reputation turns me off so i won’t buy from them anymore

      @roadman373@roadman3738 ай бұрын
    • girl I saw it at Boots and I swear I thought it was dead. WHO is still buying Morphe

      @thegoosegirl42@thegoosegirl428 ай бұрын
  • I remember when Morphe was the “IT” company and they were never that good and I was very disgusted that it took them so long to cut ties with James Charles. I can’t believe they are even still an online brand or that they are still in Ulta.

    @chantaltwang4718@chantaltwang47188 ай бұрын
    • Some Target stores have Morphe in them too

      @catherineshinn8210@catherineshinn82108 ай бұрын
    • I know. It's clear to me that the Morphe displays at my Ulta(s) are not getting shopped. The only good thing that they have left is their setting spray.

      @lala_bee@lala_bee8 ай бұрын
    • Literally every time I walk by the Morphe section in Ulta I roll my eyes and ask “is anyone actually still buying this?”

      @Tabimatha29@Tabimatha298 ай бұрын
    • I.T.? I didn't know it was a tech brand! (This a joke)

      @samusa_2002@samusa_20028 ай бұрын
    • the fact that theyre still in ulta surprises me considering i have never seen a single person buy their products at my ulta while nyx and ELF are constantly having their new products sell out

      @35thrat@35thrat8 ай бұрын
  • My personal issue with Morphe is that their parent company bought Lipstick Queen and killed the brand. It is (was) my all-time favorite lip brand.

    @applejayne@applejayne8 ай бұрын
    • I loved their grey lipstick!

      @RobertWelsh@RobertWelsh8 ай бұрын
    • Lipstick Queen was great! It’s a shame what happened.

      @horrorveronica724@horrorveronica7248 ай бұрын
    • Oh wow so that’s what happened to LQ! I had no idea!

      @BeantownMrs@BeantownMrs8 ай бұрын
    • I was so surprised to see LQ bought by them, they didn't deserve LQ

      @minagica@minagica8 ай бұрын
    • I’ve never even heard of Lipstick Queen before

      @djjones7039@djjones70398 ай бұрын
  • I miss Stephanie Nicole so much!!🥺 she was so damn knowledgeable and thorough with her videos. I do want to Thank you Robert cause you HAVE made me a better MUA!!💞

    @KarlyNicole@KarlyNicole8 ай бұрын
    • I miss her too!!!

      @MariMV7@MariMV78 ай бұрын
    • I miss her too, I remember telling her followers to buy crown instead as it was cheaper and basically the same thing as morphe but better formula.

      @hairgeek95@hairgeek958 ай бұрын
    • where did she go?

      @saz_94@saz_948 ай бұрын
    • @@saz_94She started having some health issues and after that she stopped posting. It’s been years since she uploaded anything. I hope she’s okay. 😢

      @celestecelestial90@celestecelestial908 ай бұрын
  • I miss Stephanie Nicole so much. I didn’t purchase until I saw her reviews. I think she was too honest and too real - not just for KZhead but social media in general and ESPECIALLY the “Beauty Community (TM)”. She had that industry-insider experience that I valued.

    @ableaktether@ableaktether8 ай бұрын
    • Me too!! I'm so sad I can't go to her channel to make an informed decision anymore :( She was a BIG help since I live outside the US, and I can't afford to buy crappy stuff lol

      @evaliravlr@evaliravlr8 ай бұрын
    • What happened to her?

      @mels11592@mels115928 ай бұрын
    • Last I remember she had some health issues Started her own business(I think) and moved back to Arizona@@mels11592

      @tashyaortiz1118@tashyaortiz11188 ай бұрын
    • She suddenly stopped posting. I wonder why. I loved how no nonsense she was.

      @vidam.2293@vidam.22938 ай бұрын
    • I was a fan of Stephanie as well. She always did great research and she was so transparent you could trust her. I think she saw the likes of JH, JS & JC and thought nup, not being a part of that and moved on. I really hope she's happy and doing things she loves now.

      @tinamiller9640@tinamiller96408 ай бұрын
  • I really appreciate that you feature so many black and brown creators in clips.

    @michaelabaker8077@michaelabaker80778 ай бұрын
    • Just like I watch reviews of new products, from all people, I always feel we need to hear from everyone!

      @RobertWelsh@RobertWelsh8 ай бұрын
  • I think it’s the Jaclyn curse. Everything she touches turns to dust.

    @TheJollyFatElf@TheJollyFatElf8 ай бұрын
    • That’s actually a good 😂 and so true

      @assiend@assiend7 ай бұрын
    • I think it’s no coincidence that every influencer Morphe worked with (Jeffree. James, Jaclyn) has fallen from grace at some point. The only one of that group (who didn’t work with Morphe), that is still beloved in people’s eyes is Tati.

      @freddyem2522@freddyem25223 ай бұрын
    • I miss the Jaclyn hill pallette collab omg 😢

      @Deenique16@Deenique1625 күн бұрын
  • In my opinon , the toxic side of the beauty influencers ruined the image of Morphe .They had some decent products but they didnt create their own image as a brand , they really thought that certain influencers following was instantly their following 😩Its sad because their basically a dying brand now

    @wajeeha110@wajeeha1108 ай бұрын
    • "...they didnt create their own image as a brand..." This. When the influencers they attached themselves to imploded their careers, Morphe had no image. And the store closings. Oof.

      @deettekearns9092@deettekearns90928 ай бұрын
  • When you mentioned about the palettes being too big for a make up kit, I instantly got reminded when KZheadrs were obsessed with the Coastal Scents palette, way back in 2009 and onwards, and "beauty guru" was first coined before we had influencers. Simple times.

    @DraconianAngel@DraconianAngel8 ай бұрын
    • Omg yes! I remember that, people really want to be called a guru of something

      @pinkbubblesnake@pinkbubblesnake8 ай бұрын
    • ah coastal scents and bh cosmetics! I remember really wanting those palettes 😂

      @rhenaexx@rhenaexx8 ай бұрын
  • "They were done with millenials.They hated us" i don't know why it felt personal to me 😂😂😂

    @vi8448vi@vi8448vi8 ай бұрын
    • So funny 😂

      @gracez593@gracez5934 ай бұрын
  • Can I just say that I hate that we call them influencers? They’re commercials. They’re selling you things. They’re just really good at selling a product as part of a larger lifestyle that they seem to love. But they’re still just commercials with legs. I love that Robert is so careful to emphasize influencer MARKETING

    @miriam8376@miriam83768 ай бұрын
    • Commercials are influences though... Influenecer is a noun, commercial is an adverb. I get what you're saying, but it doesn't make sense to call a person an adverb.

      @rosieglows@rosieglows2 ай бұрын
  • Robert throws the classiest shade on the internet and I am here for it. Looooove that you included Nadi (Popluxe). I LOVE him.

    @yvettebasson1243@yvettebasson12438 ай бұрын
    • Yes! Nadi is a treasure! 😊

      @TheDevilChrno@TheDevilChrno8 ай бұрын
    • He's awesome

      @maryeckel9682@maryeckel96828 ай бұрын
    • I never heard of him before but I enjoyed watching him in the clip so def checking out his channel 🎉

      @amberevol@amberevol3 ай бұрын
    • Robert's voice and intro music are both so soothing I'm always like, "Wait, did KZhead throw a guided meditation video into my auto play- oh wait, it's Robert! Well, slay, KZhead, I appreciate it 😂"

      @Listening_Books12345@Listening_Books12345Ай бұрын
  • I think this is why brands like rare beauty and makeup by mario are doing well in general because they feel much more grounded and genuine. not every product feels like a quick cash grab but like a thought-out launch that is actually relevant to their audience.

    @Ellie-ek1uv@Ellie-ek1uv8 ай бұрын
    • Completely agree. Rare Beauty hasn’t ever felt like a cash grab to me and every launch of theirs is like, a single product made well. Versus a dozen ‘meh’ products at once. I also love that RB isn’t favoring only the top 1% of influencers for PR packages. I see loads of smaller content creators receiving PR from RB. Add in their mental health mission to all those factors and I’m basically a customer for life. I like authenticity and intention.

      @s4bombshell@s4bombshell8 ай бұрын
    • I think RB is doing so well because not only did Selina create the brand with amazing thought behind every piece but she's also an UP FRONT USER and knows why, and what every product does, what's in it, and so on. Plus she was great every time she was with Robert!

      @BeeCurious007@BeeCurious0078 ай бұрын
  • If I remember correctly, Jacklyn was going to do a colab with make-up geek. They started putting together colours and the she messed around and ultimately dumped the colab for Morphe. She used the same colours in the morphe pallette that had been chosen for make-up geek. I was so vexed for Marlena.

    @PeerieFairy@PeerieFairy8 ай бұрын
  • Man I miss Stephanie. She was awesome with the industry info.

    @angyeliz@angyeliz8 ай бұрын
  • For Morphe to ever get a dollar from me again they would have to completely restructure and rebrand. To hell with the problematic influencers. They need to work with stable, competent, reliable, and uncontroversial makeup professionals. They also need to actually invest in their formulas. Less on paying the expensive influencers,more on the actual product people buy. ELF did it, Colourpop can do it as well. Clearly you can make and sell good formulas without also breaking the bank.

    @kathareenmcknight8065@kathareenmcknight80658 ай бұрын
    • . The aha! layoffs show the business staff are to be dead to me. It’s a over saturated market. They offer no innovation or even eco packaging. Just buy elf , colourpop or profusion for that quality /price point. It’s no genuine loss.

      @MeridaEllaSDB@MeridaEllaSDB8 ай бұрын
  • I really believe morphe is the reason every celebrity and influencer has their own skincare and makeup line..they saw how lucrative it was and had to cash in.. cosmetics is so profitable and they saw it and ran with it.

    @sarahelizabeth8585@sarahelizabeth85858 ай бұрын
  • I used to work for them as a key holder and it was an extremely high demanding and stressful environment. The expectations led me to lose interest in makeup for almost a year after the stores closures from being so burnt out. The eyeshadow palettes also gave me reactions from the fact half the colors were pressed PIGMENTS and not real eyeshadow formulas. I learned a lot about professional artistry but after so long it took a while for me to want to re enter the beauty community

    @Lupegonzalez8036@Lupegonzalez80368 ай бұрын
    • @Lupegonzalez8036 They also used Carmine in many of their products and didn't list it, which causes other allergy issues.

      @DinkyInky2@DinkyInky28 ай бұрын
  • It's really nice to see how confortable you became on doing your make-up and telling a story at the same time!

    @jenniferv9551@jenniferv95518 ай бұрын
  • Their best formula for me was the first run of the first Jaclyn hill palette. It’s a shame we never saw it again.

    @Bookishbrunette@Bookishbrunette8 ай бұрын
    • YES! Came here hoping to find this comment! I have the OG JH pallet in the black packaging and I still love it and use it! I'm the only one that uses it and I clean it, whatever I don't care it's old lol. But yea, still one of my FAVE pallets!

      @jenkenj@jenkenj8 ай бұрын
  • I remember how MASSIVE Morphe was when I was in high school & shipping to Australia was so beyond expensive on top of how pricey the palettes already were with the currency conversion (pricey for me as a high school student). So when I saw Morphe on Beauty Bay I ordered my first Morphe palette in 2017 & almost cried when I received it because I was so beyond excited. Also, original plastic palette packaging too! & I still have this palette to this day 😅😂 I don’t use it, I mainly keep it for sentimental & “collective” reasons.

    @shaniahuxley@shaniahuxley8 ай бұрын
    • Oh gosh, that's about when I bought the 35O for the first time. Loved it. Finally let go of it last year.

      @lisadgingersnaps9843@lisadgingersnaps98438 ай бұрын
  • Could you do a deep dive of Kat Von D now KVD ? I think it's a good example of a brand tha went down for a while but managed to get back in the game! I used to dream about owning the Tattoo Liner, but then there was a lot of controversy with Kat Von D, and since her withdrawal I think KVD is doing quite ok ? Love your videos !!

    @max_haef@max_haef8 ай бұрын
    • She married a Nazi. She's dead to us now

      @megatronmacek@megatronmacek6 ай бұрын
    • ​@@megatronmacekshe did not 😂 He is Mexican, why on earth would a Mexican be a nazi? They're not white 😂😂😂😂😂😂😂

      @keeperofthe7keys1987@keeperofthe7keys19876 ай бұрын
  • I'm going to get a lot of flack for writing this, but...I have an MBA in marketing, and THE WORST thing Morphe did was dump Jeffree Star Cosmetics. Like him, or loathe him, JS drove foot traffic into the stores. Morphe was never the same.

    @Yikes702@Yikes7028 ай бұрын
    • Agreed and Jeffree knew that because he knows what value he can bring to a company

      @CaliDee3@CaliDee38 ай бұрын
    • Agree. You can hate him all you want (with reasons I understand), but getting rid of Jeffree Star was a complete mistake considering how popular his own brand is till this day

      @anathemagrim3145@anathemagrim31458 ай бұрын
    • I’m certainly not going to give you flack. Putting his personality and past aside, he is a smart businessman who grew a multi-million dollar brand that consistently produces great products. They were stupid to drop him.

      @samanthaleo2590@samanthaleo25908 ай бұрын
    • yes exactly!! when he did conspiracy with shane that was their biggest sale on record...big mistake dumping him

      @Xk8rsx@Xk8rsx8 ай бұрын
    • So basically exactly what Robert is saying. If they hadn’t relied so heavily on Jeffrey and other influencers in the first place they wouldn’t have been affected by their controversies

      @Jacindarella46@Jacindarella468 ай бұрын
  • I used to think Morphe palettes were so good back in the glory days but Beauty Bay have done the bigger palettes 10x better

    @Laura_Lawson@Laura_Lawson8 ай бұрын
    • Yeah the beautybay palettes are such good quality. Not just "good for the price" good, but genuinely good!

      @JB_Fraulein_Kunst@JB_Fraulein_Kunst8 ай бұрын
    • @@JB_Fraulein_Kunst exactly this!

      @Laura_Lawson@Laura_Lawson8 ай бұрын
    • I love Beauty Bay palettes! They are so inexpensive and so pigmented!

      @LanaAndJen@LanaAndJen8 ай бұрын
    • Don't think BB covers Australia though, or the postage would be a killer.

      @michellemelville8979@michellemelville89797 ай бұрын
    • I love Beauty Bay! I got their big palettes on their 50% Black Friday sale and they are such a staple for me. I’m waiting for the next one so I can gift them to another person I know who loves makeup

      @nightgoddess9@nightgoddess93 ай бұрын
  • I used to LOVE Morphe. I still have two palettes from them (250 and 250? The second one). I think what really helped them in the beginning was the beauty community being smaller, companies releasing less products, and how the internet had a bit less of a hyper-specific algorithm. People would get the palette and you’d have so many tutorials on different eyeshadow looks to do. You got excited about products and there wouldn’t IMMEDIATELY be a “new and viral” product the next week. As a kid still learning about makeup, I ADORED the palettes. You could do a hundred different looks with one. They were affordable and their formula was really really good! I don’t think they’ve returned to that original awesome formula. I don’t think it’s possible for them to properly recover without a complete and total change of the entire brand. Even still, we used to be die-hards for specific brands. If you loved Urban Decay, you used their eyeshadows, eyeliners, concealer, foundation, etc.. Now, people care about the products more than the brands. You go to Juvia’s Place for eyeshadow, Nyx for lip liner, e.l.f. for concealer, and so on.

    @mackennaomara4868@mackennaomara48688 ай бұрын
    • @mackennaomara4868 Now that's what I don't get about this. I have always been one brand excels at foundation, one brand excels at lip products, one brand excels at mascara, and I am not loyal to any single brand for everything because it's not usually good for everything. I've been this way nearly four decades, back when I was actually allergic to so many things in makeup(I still hate that Cover Girl made it popular to put salicylic acid in everything, as I am anaphylaxis allergic to it). I love trying new eyeshadows, lipsticks, and the like, but I near always return to my faves(Unless they decide to discontinue foundation for Olive skin tones that we've only been using for THREE DECADES--not naming names because I'm sure people are sick of hearing me talk about it like a skipping cracked Vinyl).

      @DinkyInky2@DinkyInky28 ай бұрын
  • To be honest, I've always thought Morphe was an influencer community brand. They were pushing so hard morphe codes in all of their videos without disclosing their commissions. I'm not sad they are out of business. No interest in them, in Europe, they weren't essential. In the beginning I was thinking they were a Chinese brand because the multi color palettes were sold at Wish and Alibaba websites here in EU 😂😂

    @donalpaccio4233@donalpaccio42338 ай бұрын
  • They hooked up with problematic influencers SOoooo MANY times! The first time we can all say 'live and learn' but by collab number 3-10, everyone starts the side eyeing. The last things I bought from morphe were their XL palettes because they stopped selling singles and none of the new premade palettes appealed to me. Like that ridiculous 'tomato' palette. Y'know the one. 30+ shades of reddish orange but 2-3 greens? Who would buy that?!

    @koinijikoimizu@koinijikoimizu8 ай бұрын
  • As someone who only started consuming beauty content and playing with makeup in the last few years, when I think of Morphe I think of Jaclyn Hill. I think it would take a lot of work on Morphe's part to unlink their brand image from the problematic influencers they've partnered with in the past.

    @denaemichele@denaemichele8 ай бұрын
    • I always choose Makeup geek over Morphe until Jaclyn Hill Palette came into the market..

      @mwtjuhc@mwtjuhc8 ай бұрын
    • I think of James Charles so similar problem. And something about the way they looked displayed in Ulta and Sephora bored me to death. I can’t explain why. I just found even the prettier ones visually unappealing

      @nightgoddess9@nightgoddess93 ай бұрын
  • Ill say Jaclyn Hill is a liar dont worry Robert i got you😂

    @AKbaby89@AKbaby898 ай бұрын
  • Love your series! Would you consider doing similar videos on brands that have gotten super popular and your commentary on why they’re so successful? ❤

    @theNAMEisJADE@theNAMEisJADE8 ай бұрын
  • Oh my gosh Robert, CONGRATS on 1 million subs, I didn’t know you passed it! So well deserved. When you asked what could Morphe do to make you buy them again, I immediately said “um, nothing” out loud 😂 The only way I would consider buying them again is if they exposed Jaclyn Hill. What she’s done the last few years is unforgivable in my eyes. I think I’ll just keep saving up to buy my gorgeous Lisa Eldridge products 😊

    @noraadams6759@noraadams67598 ай бұрын
  • Man I miss Stephanie Nicole, hearing her voice was so nostalgic! I remember that video she did so clearly!

    @ruthfoley@ruthfoley8 ай бұрын
  • I would love to see you do a series diving in on influencers brands and wether or not you think it’s a successful brand and what they are doing right/wrong. I think you always make good points and would love to hear your opinion/thoughts on this! ❤

    @priscilacunha5814@priscilacunha58148 ай бұрын
  • "It looks like packaging like , oh why am I in the hospital" LMAO...so funny Robert just keep being your amazing self

    @dorothytenute2710@dorothytenute27108 ай бұрын
  • In my opinion people are becoming aware of their purchasing. They realised that they don't need every single palette or every single collection where the colour story just repeats each other. I've been loving the idea of small palette like the quads or the natasha denona small palettes. Buying small just tricks the brain that you're not splurging and have in control of your finance. Also, drugstore makeup now are to die for. The formulas are amazing for half the price.

    @wanotastorewa@wanotastorewa8 ай бұрын
  • Morphe had some good products. I love their setting spray. I think Morphe needs to have a brand redo. I miss Stephanie Nicole, her videos were always very informative.

    @idreamofparis7233@idreamofparis72338 ай бұрын
  • I remember when the James Charles collab came out and xSparkage brought up the Crown thing to say “you know, get it if you want a cheap palette with lots of weird colors to practice”, and I was like “oooooh”. Lol

    @frangg23@frangg238 ай бұрын
    • I remember xsparkage, one of the first people I followed. She was so cute!

      @Rhiannon.Moonchild@Rhiannon.Moonchild8 ай бұрын
  • Colourpop does the monochromatic pallets so well. I absolutely want to collect a lot more of those pallets just because they look so good together.

    @juliacatherine9394@juliacatherine93948 ай бұрын
  • I'm so grateful for you, your brother, and your twin channel to have subtitles 😆 Thank you for the effort for the subtitles, you are one of youtuber that resides in english speaking country and insert subtitles in every videos, I'm really grateful as an English learner 👏🏻👏🏻👏🏻👏🏻

    @violetpayne7334@violetpayne73348 ай бұрын
  • I Love when we have a Robert and James vídeos on the same day 💜

    @dinasilva9263@dinasilva92638 ай бұрын
  • I appreciated what you got for the price point. My running group does adopt a family at Christmas. I was able to get a nice selection for a teen and it wasn't insanely expensive. Pallets and makeup have gotten so expensive.

    @nicholdenison8877@nicholdenison88778 ай бұрын
  • thank you for having such great closed captions on your videos. I have an auditory processing disorder so i *can* watch videos without them it just makes my life so much easier to have them. that being said: theres a typo at 12:49 in the CC, it says "thrm" instead of them. not a big deal especially compared to most YTers who only have auto-generated captioning but i just wanted you to know!

    @washambiswimp714@washambiswimp7148 ай бұрын
  • PopLuxe!! I love his reviews they are as honest as yours! I can’t get enough of you guys

    @foxgirlandteam4783@foxgirlandteam47838 ай бұрын
  • I don't know if they can recover, when i think of morphe my mind immediately brings up influencers, they have to find a way to make their own identity to separate themselves

    @Ktapples@Ktapples8 ай бұрын
  • "I'm not saying Jaclyn Hill is a liar... but you know I don't trust people I don't know anyways so what's difference?..." 🔥🔥🔥

    @ItsStephsWorld@ItsStephsWorld8 ай бұрын
    • He's so hilarious!!

      @alainelektric863@alainelektric8638 ай бұрын
  • "Tarte or Too Faced? They're both the same to me" 🤣

    @AngryCandy89@AngryCandy898 ай бұрын
    • They are though riiiight!? 😂

      @RobertWelsh@RobertWelsh8 ай бұрын
  • 100000000000% agree. Especially about the Pony palette. I work at Ulta so we get products a good 2-3 weeks before they release, and I was SOOOOO excited for that Pony collab because my kit has very few pastel shades and those looked sooo good in the palette and of course the marketing photos looked stunning too. I was so disappointed to find that not only were the shadows dry and flaky.. they also had basically no pigment. And before anyone says it, yes I know that in Korea, the very light natural look is popular.. and if that’s what they were going for, then the promo photos should reflect that.. instead she’s got this beautiful pink, purple, and blue eye look with little stars under her eyes, and they look so ethereal stunning, and PIGMENTED. I tried to recreate the look and I looked like I was using sidewalk chalk, and not even the good kind. Tragic.

    @Caeljharden@Caeljharden8 ай бұрын
    • Use p Louis colored base ❤

      @_.iivvee._@_.iivvee._7 ай бұрын
    • ​@@_.iivvee._There shouldn't be a need to buy different coloured bases to hand-hold shitty eyeshadow - that's way more expensive than a new palette in most cases. I'd recommend a white base for almost anyone to make pastels/brights pop, buuuuut the shades need to be decent for it to work anyway lol

      @ZijnShayatanica@ZijnShayatanica7 ай бұрын
    • @@ZijnShayatanica it definitely helps just depending on what you’re desired outcome is🙏🏼☺️ to each their own, it’s art ✨

      @_.iivvee._@_.iivvee._7 ай бұрын
  • When i first wanted to try makeup my sister had already been wearing makeup for a while and she told me definitely go Morphe because they made the best eyeshadows for the price. And back then it was true. It was either go to Urban Decay and spend a lot of money or get Morphe. And i was in college back then so like 😅 Morphe really had something but i guess now we can look back on it as an excellent example of lessons to learn

    @foxwaffles@foxwaffles8 ай бұрын
  • Their 35O pallete was what got me into the brand way before the influencer collabs I remember I saved up for it and it was such a good pallete and this was when I got into beauty KZhead in 2011 it's changed soooo much

    @fleabagnails@fleabagnails8 ай бұрын
  • I discovered you yesterday and Ive not stopped binge watching all your vids. I love how direct you are with your story telling with a soothing voice to go along with it 😊

    @emmalewis1996@emmalewis19965 ай бұрын
  • I say it all the time, but I just love these videos! I always learn new things 🖤🖤🖤

    @SheilaMarguerite@SheilaMarguerite8 ай бұрын
  • Every single word used in this video was pure truth. I only buy Morphe brushes, because they have a good price and they do what I need them to do. Other than that, the only way to save themselves is like Robert said new formulas, and if they want collabs, do it with cartoons. Those can't get in a big controversy as humans do🤷🏽‍♀️

    @EugeOrochi@EugeOrochi8 ай бұрын
    • I’ve found sigma and zoeva at TJ maxx and cheaper than Morphe :)

      @halo2d@halo2d8 ай бұрын
    • ​@@halo2dshe's just saying she likes her morphe brushes, she doesn't need someone trying to get her to switch just because it's something you would do. She didn't ask for other options.

      @missnataliedavis@missnataliedavis8 ай бұрын
    • @@missnataliedavis are you always this rude, or just on sundays, or just when people offer a shopping tip? Do you always speak for other people? Are you also so entitled to speak for others and on their behalf whether they want you to or not? And you call yourself “miss” while lacking basic manners and respect for others agency? You are a giant miss.

      @halo2d@halo2d8 ай бұрын
  • By the time I got into the beauty space in my late 20s, morphie already had a bad taste in everyone’s mouths, I’m glad I missed out on that whole disaster!

    @baileydubs@baileydubs8 ай бұрын
  • Amazing job on these videos! They're informative, entertaining and super well made, I really appreciate the time you put into investigating these brands! Have a nice day

    @paige8367@paige83678 ай бұрын
  • Just doing my own research right now.. I went on crown brushes and looked at their pallets and I recognised one of them immediately as the Jaclyn hill collab! I pulled up Morphe’s one and with a couple shade swaps.. ITS THE SAME EYESHADOW. I thought she’d picked them herself not been swayed to pick those shadesssss WHAT. Edit: you spoke about this so THANK YOUUUU

    @fiabeanie@fiabeanie7 ай бұрын
    • I just did a search of crown and I swear, so many of the brushes look identical to Crown brushes. Crown brushes have great prices.

      @lauriechadwick@lauriechadwick5 ай бұрын
  • I see so much of their products at TJ Maxx!! I work at Ulta and they are barely bought. I feel like once you have one palette you wouldn’t really need another. I have a rainbow palette from Morphe and I honestly don’t think I’d buy another palette again!!

    @BossKS718@BossKS7188 ай бұрын
    • I did find morphe 2 in TK max!!

      @RobertWelsh@RobertWelsh8 ай бұрын
  • I absolutely love this new series you've been doing and I love and will watch anything you put out but I do have to say I very much Miss the makeup and mystery videos!

    @katelynnyangweso2961@katelynnyangweso29618 ай бұрын
  • Love how you make sure not only to put the shown videos in the description but also the profile and thumbnail jn the video 😊 Never saw it like that and it fitted the video well. ^^ (With reviews being usually very subjective and the applied make up still in focus/visible in your video).

    @xionxiv9293@xionxiv92936 ай бұрын
  • I went on the Crown website, and their prices have increased considerably. The OMG palette is £25, as are all of their standard 35 colour palates. The cheapest ones are £20 and they’re all on sale.

    @CarysCantDance@CarysCantDance5 ай бұрын
  • Always great honest opinions from you. Thank you, Robert. 💜

    @marcellelewis1013@marcellelewis10138 ай бұрын
  • I miss Stephanie Nicole so much! I hope she's doing great, whatever she's up to nowadays.

    @Throatzillaaa@Throatzillaaa8 ай бұрын
  • Loved this! Please do more videos like this, I find it so interesting. ❤

    @genuinelyjennyx@genuinelyjennyx8 ай бұрын
  • Great and informative video. I was also pleased that two of my favorite KZheadrs were in this video, Nadi (PopLuxe) and Jen Luv. I'm really enjoying this series of videos. Great job and thank you!

    @faithfan27@faithfan278 ай бұрын
  • I’ve never been into Morphe. I always got a weird vibe and could never bring myself to buy from them. 🙃

    @stephaniebateman2637@stephaniebateman26378 ай бұрын
  • Omg Stephanie Nicole!! I miss her videos. She was really good, breaking down ingredients and she tells you as it is. Loved her matte lipstick tests and ranking list. I hope she is well now. ❤❤

    @monanizzlegal@monanizzlegal8 ай бұрын
  • Robert, thank you for making these. I just watched the too faced video as well as the revolution one. I don’t know anything about these brands. I’ve only just started shopping at stores like Sephora and Ulta, experimenting with other brands after years of being perfectly fine buying brands like Covergirl and Revlon at my local drugstore or grocery store. So when you say it’s been talked about ad nauseum, I haven’t heard a thing! So it’s all new to me and very useful information! Keep up the good work! 😊

    @leticiah871@leticiah8716 ай бұрын
  • Thanks! I requested this one and am excited to see your views on it! ❤

    @dutch-essjess1185@dutch-essjess11858 ай бұрын
  • The WAY I CRINGED when james whispered “unleash ur inner artist” HAHAHAHA😵‍💫🤮🥴🥴🥴🥴🥴

    @485OCEAN@485OCEAN8 ай бұрын
  • Also I love this series so much! ❤ you should do Becca next

    @chantaltwang4718@chantaltwang47188 ай бұрын
  • Ohmg! I just noticed you reached 1m subs!!! CONGRATS!!! 🥳❤

    @Stina1701@Stina17018 ай бұрын
  • 20 seconds & you know I’m on it. I used to live by their brushes & palettes back in the dry, but once they partnered with Jeffee Star & Jaclyn Hill multiple times, it died for me. Love you Robert ❤

    @sporter726@sporter7268 ай бұрын
    • Didn’t even know they partnered with JS until this video! Gross…

      @mah4angel@mah4angel8 ай бұрын
  • it is so shady yet sincere to earnestly tell a brand to save money and not send you PR 😅😂

    @labor_mel@labor_mel8 ай бұрын
  • Nothing better than watching Robert while having dinner ❤

    @emilijakarpiute5314@emilijakarpiute53148 ай бұрын
  • I worked in a cosmetics department and one of the first things I learned was that a lot of the "name brand" and "no name" brands were the same quality.

    @saikuztseke@saikuztseke4 ай бұрын
  • That Lisa Eldridge palette looked SO dreamy! Loving this series. ❤🥰💋

    @FourJaysFour@FourJaysFour8 ай бұрын
  • I love these "deep dive" videos. I have never bought anything from Morphe, but Sephora still carries their products.

    @rhondavosberg551@rhondavosberg5518 ай бұрын
  • Omg you have a super villain laugh. It's amazing, I love it. This whole review was spot.

    @dsh0073r@dsh0073r8 ай бұрын
  • I just LOVE this series, Robert! I really find it to be so interesting and I love your point of view. I also enjoy watching you do your makeup at the same time.

    @malloryg4251@malloryg42518 ай бұрын
  • What is so weird is that my MUA, who is crazy talented, made my favorite look she ever made on me with the purple Vault palette. Either there is bad consistency and she got an amazing palette or the MUA is a genius in makeup (she probably is anyway)

    @aJ45810@aJ458108 ай бұрын
  • I gave them the benefit of the doubt and bought some eyeshadow pallets. I have never been more disappointed with make-up. Dusty, patchy with so little pay-off. I actually binned them after a few tries.

    @riccandjen@riccandjen8 ай бұрын
  • Love your content ❤ you are one of the absolute real ones 😍. Please never change ❤

    @suniadams6242@suniadams62428 ай бұрын
  • Businesses closing without notifying their employees has become a whole trend in my area. I can think of five major ones in town in just the last 6 months. It's absolutely disgusting.

    @13Wednesdays@13Wednesdays3 ай бұрын
  • I love these videos! I consume a lot of makeup content but I am not a consumer for makeup, so I dont know a lot about companies apart from specific products influencers I watch (aka you lol) review. I find it so interesting!

    @Bamboo_Roche@Bamboo_Roche8 ай бұрын
  • Love this series, please do more

    @Larugotube@Larugotube8 ай бұрын
  • Robert, always have loved your content. soooooo proud of your one million!! ❤❤🎉🎉🎉

    @katybeebe4284@katybeebe42848 ай бұрын
  • This is my new favorite series 🖤🖤🖤 I remember the chokehold Morphe had on the influencer space (and me!) back when I was first starting to really get into makeup... I never bought their pallets, but I bought quite a few of their brushes because they were used so often and I remember being kind of disappointed in their quality... I just assumed that with everybody using their "M blah blah blah" it meant the quality was there... I've learned a lot since then lol

    @blumforme@blumforme8 ай бұрын
  • Robert I'm loving your dewy skin. 🥰 Also I remember when they shut down their stores. That's when I was officially done with them. Like WTF!? All those poor people. I believe it happened during the holidays as well.

    @lunatunakitty@lunatunakitty8 ай бұрын
  • The Morphe x Jaclyn Hill volume 1 is still my go to palette. It’s such a classic

    @PolskaLalka@PolskaLalka8 ай бұрын
    • That’s what I’m saying. I LOVE mine too. I hear about all her drama in the community but I’m not in that community and I didn’t have a bad experience.

      @tiffanyh1274@tiffanyh12748 ай бұрын
    • I wish I would have bought it before the formula changed. The original version seems to have been perfect.

      @GS-jt3lz@GS-jt3lz8 ай бұрын
    • Yeah I have never even watched Jaclyn Hill and know nothing about her, but the first release of that palette was really good.

      @cuddles31@cuddles318 ай бұрын
    • ​@@cuddles31If only her other products could have been as good 🥴

      @blueismylove3128@blueismylove31288 ай бұрын
    • @@blueismylove3128-Even I have heard about the Furry Lipstick …😮

      @kimcarroll5750@kimcarroll57508 ай бұрын
  • Please make more of these kind of videos! They are so good

    @alyssa2153@alyssa21538 ай бұрын
  • You're giving Wednesday Adams in this collar. 🖤💜

    @tara2611@tara26118 ай бұрын
  • It's the "I'm not saying she's a liar, but I don't trust people I don't know" and the giggle for me 🤣 giving scorpio vibes

    @feylanwolfmother2910@feylanwolfmother29108 ай бұрын
  • I never used this brand (i started my make up journey with Wycon, Maybelline and other pretty cheap brands 😅) but in this times i feel like ALL THE BRANDS LOOK LIKE EACH OTHER AND MAKE PRODUCTS THAT LOOK IDENTICAL. Does someone else feels like this?

    @luciagianquitto4010@luciagianquitto40108 ай бұрын
    • I often wonder how influencers come up with different descriptions of their speed reviews. When they look same 😅

      @jasmineloves2144@jasmineloves21448 ай бұрын
    • @@jasmineloves2144 exactly! How they promote things that all feel and look the same with such happiness and HYPE?

      @luciagianquitto4010@luciagianquitto40108 ай бұрын
  • I have only gotten into makeup in the past .... Maybe 5-7 years and for a long time I only used Urban Decay. (And only use eye makeup) I started branching out in the last few years and I purchased a couple Morphe palettes and compared to my Urban's decay and colour pop the color pay off sucked... a LOT. I was fairly bummed with the Lisa Frank x Morphe palette I got, I still love the packaging but it's at the bottom of the pile in my makeup box. 🤦🏻‍♀️ Also, congrats on 1M followers!! Last time I noticed it was at 999k!!! You deserve it!!!

    @jennifergriffiths42@jennifergriffiths428 ай бұрын
  • You’re always so on point 👏🏻

    @Frick27@Frick278 ай бұрын
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