Hey everyone! I wanted to make a video to show you how ads work and how to spot ads that have not been disclosed properly. leave any questions below!
LET’S STAY CONNECTED! -
Instagram - @RobertWLSH
Twitter - @RWLSHmakeup
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TWITCH - Robert_welsh
00:00 Intro
01:53 TikTok Sponsorship/Ad Thoughts and opinions
05:31 Difference Between Non Add TikTok Vs Ad TikTok
08:35 How Do Ads and Sponsorships Work?
21:50 What Does An Undisclosed Ad On TikTok Look Like?
24:44 What Does A Genuine Product Review Look Like On TikTok?
26:26 What Does A Disclosed Ad Look Like On TikTok?
28:36 TikTok/KZhead Ad And Sponorship Q&A
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Robert do you still get paid for ads if the person watching your video is a KZhead premium member?
@@tiffanybarfield8911it’s probably similar to twitch, I get a small amount from their “twitch turbo” which is the premium no ad thingy
It feels a bit odd to comment on an older video, but I just watched, so it's new to me. One of the reasons I willingly watch your well-disclosed AD videos is because you are a credible influencer. I know you wouldn't do an ad, if you thought the product was bad. I know you wouldn't risk your professional reputation like that. One of the ways I know that, is because you are very forthcoming about ads, other partnerships/sponsorships, PR gifts, past relationships with companies, etc. That you're clear when you're making an ad is good for the brand you're advertising, too. It makes the whole exchange seem more above board.
Congrats on 1 million! Tik tok is the worst about undisclosed or hard to find disclosures. If its an ad, just say it. Make that money. There's nothing wrong with supporting something you love and doing an ad. Im going to trust someone who is just being honest about it rather than being sneaky.
Exactly! Thank you Melissa!!
Awwww 100 ❤❤❤❤ Love these words !!!❤❤❤❤
It's 320am here
@@RobertWelsh omg I can’t believe I just noticed (I only started watching your channel last week and subscribed shortly thereafter) but are you a twin?! 😲😲
Avoid the land of Jaclyn Hill
😂💀 definitely.
And the Kardashians.
😂😂❤❤ couldn't agree more!
But haven’t you heard, she’s tired of being a salesperson!? 😉
And Mikayla
I actually wrote a paper (for law school) that heavily discussed the issue with TikTok‘s undisclosed ads. I even mentioned the way that the companies formulate their briefs lends into this misdirection. Undisclosed ads have been an issue for years, but due to the way TikTok‘s platform operates, ads are being undisclosed at what seems to be greater rates than ever before. I’m so glad that you decided to talk about this because studies even show that younger audiences are not able to understand when someone they follow is selling a product versus when they are actually recommending a product when ads are not disclosed.
Yay! Get that degree- you go!🎉
Agreed. The basic formula of 10:20 Tik Toks is this: 1. Ad/partner disclosure hidden in an area not immediately obvious and no verbal confirmation of ad/partner. 2. No wear test clip later in the ad for potential long term results.’3. Later shade said brand and/or product the ad was for stating they didn’t really care for it. So tired of it!
I bet that was a phenomenal read! Is your work posted anywhere?
@@lanabk528 unfortunately, no, I didn’t attempt to have it published anywhere because it’s not an area of law that I am all that interested in.
@@lanabk528 yes @its.jessica. ! please let us know! that would be a great article in an intellectual property journal or law review or something
Btw from a former educator, you are an excellent teacher. 😊 This is so informative.
Thanks Melissa!
The responsibility you have to represent yourself well and be transparent in your communication practices is clearly high. I guess though that some influencers just don’t care about this. Ego first I guess? Thank you so much for the guidelines and explanation of how the brief can be be presented to sneak under the radar.
Undisclosed Ads irritate me SO badly that I refuse to follow anyone I discover or suspect of doing them. Just be honest with us!
Go with your gut! If you don’t trust them don’t follow 😌
Same here. It just leaves a bad taste in my mouth. It's a good indicator of the kind of ethics someone has, and I don't want anything to do with them. Sadly, it's seeped into every genre of content, not just make-up/beauty.
Exactly! There is nothing wrong with doing an ad. It makes me more suspicious as to why they are trying to hide it. Are they also lying about whether they even like the product, too?
Exactly! Thankfully, I only had to unfollow someone once (Isimeme Edeko) after she slightly tried to hide that she had an affiliated link. She went out of her way to say the video wasn't an ad, but no where did sis say anything about the afflicted link. I checked her description, the link was right at the top, but at the VERY bottom is where she put "there [MAY] be afflicted links associated". Like girl. I commented about it and I was as nice as possible so she wouldn't think I was coming for her something like, "hey girl, you said it wasn't an ad, but can you be more open about the fact that you still get money if someone clicks on your link. Get your coin sis, I just want honesty as you never mentioned it in your video. I came back like a day later after no one replied, thinking no one saw my comment or it was deleted. I looked and found my comment, but had the idea to switch to my other account and look, setting the comment to recent. And what do you know? My comment was nowhere to be found 😒😒. Unsubscribed immediately and I had been following miss ma'am for a while too, watched her get engaged then married and everything. I don't know why it's so hard for influencers to be honest.
It’s not just the influencer, I don’t want to purchase from a company that is ok with undisclosed ads bc the KNOW this shit is illegal and unethical.
The "no one wants to see your designer shit" at the end of the tik tok rant had me rolling! Sooo true though 😂
We need someone to make a shirt that says 'I survived the #morphiebabes of 2016 and all I got was this distrust of influencers undisclosed ads'
🤣🤣 That would be awesome!
A pet peeve of mine is seeing the hashtags #ad or #affiliatelink in a very tiny font that you can barely see. It's like are you ashamed of working with the company, or ashamed of getting paid for promoting a product? People who do that might actually not like the product.
Yes i absolutely agree!
Don't get me started on the influencers that have #ad or #partner at the end of 20 billion hashtags in the description.
“Also no one wants to see your designer shit” 😂👏🏼 Congrats on 1M! 💜
Purple is definitely your colour. And your sense of humour ALWAYS is golden. 👑
Thank you! 🥹🖤
I love the thumbnail he put up for this. Classic 😝
You and James are single-handedly saving KZhead's beauty community with your fun, informative and useful content! 😊 Big congratulations on 1M! 🖤
Double-handedly? Lol
@@SentienToastQuadrupley-handed?
@@SentienToast good point 😅 either that, or they are indeed the same person (despite of what they claim that they arent 🤣), hence single-handedly 😅🤣😂
I'm not even in your community, and they are saving me!
They have become my binge all day “work helper”! They’re videos are such a vibe! Also great to watch while dozing off and gives me an “excuse” to rewatch at another time! These gentlemen and Marlena Stell are the only other beauty creators I watch on the regular anymore. Even when they’re discussing things to avoid or the history of the beauty community, it’s done in a generally positive and fair way.
Step 1: Avoid controversial influencers Also wow this video goes really deep into this, I love it! There's a reason why A LOT of people trust you Robert. Period.
The more knowledge I have about marketing and how companies manipulate us....The more I've practice being mindful of these things so thank you 🥰 It really makes a collective impact and I'm thankful to have you and James keeping us on the lookout for nonsense these company's try to pull!
Thank you!! 🖤🖤🖤
@@RobertWelsh 🌿🌸Do you have to put AD in the video and before the “see more” in the description if the item / items were gifted? (I thought you only had to do that if the brand paid you to do the product promotion) If not and you only have to do that for paid promotions, how should influencers legally disclose gifted product promotions correctly according to FTC guidelines?🌸🌿
www.ftc.gov/system/files/documents/plain-language/1001a-influencer-guide-508_1.pdf
There is the pamphlet from ftc but, short answer, yes.
@princesschelseydarling By saying it was sent free, while showing product.
"Also no one wants to see your designer shit" - made me giggle - Love these vids!
😛🫢🖤
thanks for the info, everything being an undisclosed ad is getting more infuriating with each passing day. doing an ad? fantastic, go get the bag, but lying about it is horrible
It is!!
The “no one wants to see your designer shit” hahaha 100%
Judy, a NZ creator, is so good at disclosing her ads. She's always open when she's sent things, and with disclosing her affiliation with brands she talks about. Her excitement when she reviewed Colourpop's 2022 Valentines Day collection and her 2021 Colourpop ranking when they were either sponsored by Colourpop or was showcased on their KZhead channel, was palpable. She couldn't wait to share that info with her audience.
“Contains wild Thornberrys and essence of mountains”…love it
"contains wild thornberries and essence of mountain" i died! educational and funny ❤ thank y for spreading the good word of critical thinking during this dire media literacy drought
There is no other beauty influencer who I respect more than Robert. He exudes honesty, intelligence, expertise, and eloquence. In the age where money speaks louder than genuineness, I feel as though I can rely on Robert for truthful content. Keep being you!
@@CGI_AndyThats not hiding if he literally wrote it down on the description 🤦🏽♀️ you clearly don’t know what that means
@@CGI_Andygoofball
The 'contains wild thornberrys' sent me 😂 By making videos like this & highlighting the issue just reinforces why I take yours and James' advice & recommendations on products as gospel
in an alternate universe, Skin Up has 'essence of mountains' as a selling point 😂
Dying this whole video honestly 😂😂😂
We've seen you be less than complimentary about about products you've been gifted, which is why we trust you more than many others on here. The beauty of both you and your brother, is we know if we buy something you've raved about, then it works. It also helps that you both mention when you've changed your mind about a product, transparency is key, and we respond more to honesty than shiny, trendy shtick! THANK YOU :)
I've said it a million times, TikTok is basically KZhead 10 years ago. Resurfacing stuff from 10 years ago and not disclosing any ads 😂
Breaking it down and pulling the curtain back. SO refreshing. The truth is so much more attractive than lies and shadiness.
Someone give this wonderful human being a gold medal. I not only appreciate people who are good at what they do (and Robert is exceptional at what he does), but I also appreciate "influencers" who are always on the level with their followers. You are where you are because of them. At least give us the respect of being honest. I faithfully follow Robert because of that respect, honesty, knowledge and quite frankly, the sheer entertainment of it all. Thank you Robert.
You and James were obviously raised extremely well. I respect your parents so much for instilling in their children integrity, and I respect you boys not just for your great talent at what you do and the way you communicate, but for your super high standards! Your sincerity, honesty, and sense of responsibility to your followers makes us love you almost as much as we love your personalities. Thanks for being excellent! (Man, that was a lot of words to say 'good job', wasn't it 😆)
parents are rarely responsible for things like this. My parents being horrible are the reason I am "nice". My parents being slobs is the reason I am clean. etc
You seem so likable and sincere.
Oh thank you so so much! 🖤🖤
Honestly, the influencers I follow are all very transparent, and every time I see the #Ad I'm so happy they are profiting from their hard work, because let's face it: creating quality content is HARD, posting schedules are unforgiving, and it may take years to get to the point where you can make money out of content creation, especially as an expert that does original content (and not a bot that rips off Reddit or something).
Perfect summation of the situation. If you like the products, you disclose the ad. If you don't care about the products, you disclose the ad. If you don't like the products, but you want the money, you disclose the ad. Just be honest.
Yesss time for more real talk with Robert!! Helping us all see things as they are 👏
🖤🖤🖤🖤🖤
This is really helpful! I know that makeup tends to get a lot of undisclosed ads, but a lot of shopping hauls tend to be undisclosed ads as well. I'm planning on sharing this video with my older relatives since they tend to fall for a lot of the undisclosed ads. Thank you Robert!
Thank you so much ! Yea that’s very true!!!
That's why I always say that my hauls are not sponsored, clearly and at the beginning of the video, and in the description too. Not that anyone would pay me to advertise anything, but I just think it's the right thing to do :)
As someone who lives by a major airport and kind of under one of the flight paths… I don’t think I’d realize the world is ending. 😂 I love knowing more info about the ad disclosure though! Thank you for always being straightforward about yours. ❤
Hi Robert. Welcome home. You made us feel like you were taking us along on your trip with all those cute posts and videos. So glad you had fun.
I’m so glad! I have many more coming!
As someone who works in marketing with content creators, this is so refreshing to see something so accurate put out there! Brief was on point. I also don’t know how the brands themselves are letting influencers get away with this. I don’t want mu brand to be out there involved in a deceitful video or worse… a controversy like Loreal’s
Robert saving us from bullshitters one undisclosed AD at a time 🥰. Xx
thank God some adult influencers do content like that. you are amazing Rob
"Also, no one wants to see your designer shit" Hahahaha, oh how I love you so.
One of the main reasons I've been a follower of both you and your brother for so long is because of how honest and upfront you are about ads. It really does make me trust your opinions more and I feel like I get the full story on the products. I'm also just a general fan of your make looks and tips!
Their objectivity costs them money. The influencers that hit it big just push product. When I was a kid, we used to skip commercials. Now, we willingly tune in.
4:48 "also no one wants to see your designer shit" 😂 YESSS FINALLY
I’m 61 and just getting into makeup - I know, late to the party but - I really enjoy in-depth commentary like this!
You and James have always acted with respect and transparency with us, your audience. You have built that trust with us. The result is, first off, if you recommend a product, I pay attention. Wether that recommendation comes via a sponsored segment or an unsponsored segment. The other result is that I am genuinely pleased for you that you HAVE brands that want you to provide an ad for their products. I WANT you to do well. It benefits me, obviously 😉. But also, I’m not a monster, so of course I want people to be rewarded for their hard work. I’m not ignorant of just how much work it is for you to provide me with this level of quality content. I hope up and coming content creators hear this message. It can only make the community stronger if they likewise adopt this ethical approach. It sets the audience at ease when we KNOW what’s coming at us. I quickly avoid channels that make me doubt the transparency. Congratulations on 1M !! I’m happy that you’re growing in influence here on KZhead because it’s setting a very high standard which is good for everyone. Ty, Robert ❤
Congratulations on 1 million!! 🎉 Thanks for the informative video. We love ya! 💜
Thank you so much!! 🖤🖤🖤
@@RobertWelsh What are you doing to celebrate?
It's important that people don't punish content creators that are honest with sponsorships. I have seen creators that loose s lot of views with videos with sponsorship even if the content is good. That kind of behavior only help dishonest influencers.
I absolutely love the transparancy here and it's also fascinating to see a side of being an influencer spoken about in depth that you wouldn't really know unless you were one!
I’ve always appreciated how both you and James are sure transparent about your PR/gifts and sponsorships!
"Lets say Im me,which I am" 🤣🤣🤣
“Contains wild thornberrys” I almost screamed with laughter
Woo Hoo! Robert looking out for us and keeping me entertained during my lunch at work 💜💜🖤🖤💜💜
Yesss!! Have a good day at work! 🖤
My favorite things about when you or your brother do a sponsorship, is that I know you two actually value the product! Then I actually want to watch the "pitch" and see if I would want to try it out to! The great thing about supporting honest influencers! 😊
Thank you for sharing my "end of the world every time an airplane flies over my house" fear. I've never felt more related to a stranger before! Great content as always. I've been following your (and James obviously) for a couple of years and I have enjoyed every single video. Keep up with the great work!
I thought I was the only person who heard planes and thought, "It's the end of the world." This is a very useful video.
As a growth marketer for a fashion company, i love watching your vids about ads. You do such a great job explaining what happens to people not in this world.
Y’all are fast af. Here I thought I would be first 😭. Love you, Robert ✌🏾
😂😂😂 whenever you are here is fine with me! 🖤🖤🖤
Gotta listen for those buzz words to sus out the ads ❤
Exactly!!! 🖤🖤 👂🏼
You & Wayne goss are the ONLY youtubers that i trust with makeup reviews & ads. Neither one of you is here for the drama & i really apreciate it.
This is super helpful! I get anxiety now when i get excited about a new product being shown, i just dont feel like i can trust any form of "hype". It's sad that it has got to this BUT it's great to see that people like yourself will always be around to help and restore faith. Also about the planes flying low, YES im in the UK too and i always duck a tiny bit and assume for a second its going to land right on my bed hahaha. Thank you!
Good old BA A380 😂
I have been having a stressful morning and seeing you have a video out just lifted my spirits!!!!!!❤
Sending my love!! 🖤🖤🖤
Congratulations on the 1M subbies🎉❤
Thank you so so much!!! 🖤🖤🖤
I always appreciate you sharing your knowledge with us so generously. Thank you so much! 🖤🖤🖤
Thank you Sheila !
I don’t trust any other KZheadr/MUA as much as I do Robert 🩵 he was sent from the heavens with a colour correcting halo
“And no one wants to see your designer $#&@“ “Essence of mountains” I love this man 😂😂😂😂
LOVE THIS!!! Thanks for setting it straight. I enjoyed the ad with you and James. It's nice to see you using a product professionally on his face, since you usually BOTH try to put one another's eyes out on the Welsh Twins videos.😅😅😅
10/10 best business lecture.
Just seen that you have 1M subscribers now 🥳🥳🥳 Congratulations Robert 💖
Yessss!! Thank you!! 🖤🖤🖤
@@RobertWelsh 💖💖💖
I don't think I've ever seen a video on KZhead with 0 dislikes. Damn. Quality content.
1MILLION FINALLY! Congratulations Robert you have deserved this for such a long time. You work so hard, your so down to earth and real and i LOVE you ❤ 😂🎉
I was wondering how you were going to demonstrate this ... and you smashed it. Your experience shone through. Love that you value and respect us subscribers so much 😘
😂 love how you slid in there “no one wants to see your designer shit” 😂😂😂😂
LOVE your complexion here!!! No signature Robert Welsh * eye * look but complexion is glam!!!!
Thank you for raising the issue I totally agree influencers should disclose and be proud to be be affiliated with a company they are impressed with, I love your honesty and your channel well done on your achievement ❤️❤️
Waiting on that silver KZhead plaque in the background to either switch to gold or have them next to each other ☺ Happy 1 Million Subscribers!
I live next to an airport and still constantly think something is going on when I hear them fly low 😂 thanks for the giggle
I know Im late to comment on this, but thank you for being so honest about ads and sponsorships! And sharing your knowledge of this side of the industry with us, you humble followers!
I’d love more of these videos where you find videos that are undisclosed ads. I find it entertaining listening to them trying to be “natural.”
Regarding the end-of-the-world question... UMM YES! I have an anecdote about that and it's so stupid but looking back, I laugh out loud. So I was about to take a shower, butt naked when this loud, intense plane sound just came out of nowhere right above my apartment building. For sure, I thought "This is how I die. Butt-naked in my bathroom." Turns out, the military was doing a demonstration of their F18 jets right above the city (Montreal) and I didn't know. So for sure, I thought THIS IS WAR and just about fainted.
Standing ovation on this educational video! Attorney here, I write influencer contracts, and I was impressed by the nuance here on the levels of ad and hownto comply with FTC. NAILED IT! ❤🎉
Can I just tell you how much I love this video! I watched it 2 days ago and have already spotted a few of the undisclosed ads. It was a fun video to watch that stuck with me.
Don’t lie about ads, it makes you a shitty influencer. Love this vid, Robert. Thank you!
This is genuinely such good info. Undisclosed ads are insane in the beauty community.
I love that you can articulate how you bring value to this platform very well, which is "an educator in makeup" Its so true to who you are, your background and your expertise. Is a treat for me to be able to enjoy your content and being educated. Thank You!
Robeeeeert! IKEA has a ghost neon table lamp that shines purple!!! I immediately thought of you when I saw it! Congrats on 1M! You deserve it!
So refreshing to hear such a honest and open explanation of how ads work! It's great to understand it better! Im also convinced it's the end of the world when a plane flies over 😂😂😂
Great video! Your honesty is always so refreshing! ❤ I definitely wouldn't know if the world was ending. I live next to an airport and military base. Loud, low flying aircraft and random explosions are normal. 😂
Thank you for treasuring your audience Robert, it means a lot…💜
"Contains wild thornberrys and essence of mountains" 🤣
Thank you for explaining the ins and outs of ads. I've always been curious and creators are reluctant to answer questions.
Tick tock adverse is so toxic!! Thanks for this 🖤💜
It’s so confusing as well! 😛🖤
Tbh tiktok had reached a point where most of the content when it comes to beauty, skincare and home decor is a mind field of sponsors, ads and affiliate marketing
"Let's say I'm me, which I am." brilliant commentary as always
"Also no one wants to see your designer shit" 😂😂😂 THANK YOU, We don't!!!
Yay!!! 🎉🎉🎉🎉 Hellllooooo Robert !!! You’ve reached 1 million!!!! 🥳🥳🥳🥳🥳🤩🤩🤩🤩🤩🥳 Fabulous!!!! 💜💜💜💜💜 Love Love Love your channel and you too of course!!! 😊😊😊😊😊😊😊😊
Massive Respect 🙌 Doing such great work with the platform you have, Bdw why don't brands bear any consequences for promoting such behaviour?
I know a lot of people wouldn't buy the L'Oreal mascara after that ad, myself included. But many more did 😐
Congratulations 🎉 on 1M. Thank you for your long standing consistent integrity and education regarding responsible accountability. Life is so much easier this way and eliminates undue stress.
You are one of the few influencers that I trust to properly disclose ads/affiliations, and I appreciate it so much. Thank you for this and for always, Robert!
Discord notification gang 🙌🏼🫶🏼
CONGRATULATIONS ON THE 1MIL SUB MILESTONE, SO BEYOND HAPPY FOR YOU ROBERT 🤍🤍
Yessssss!!!! 🖤🖤🖤
"also no one wants to see your designer shit" got me like 😂😂
At 11:24, Robert contemplates the end of the world while simultaneously trying to decide what products to grab as he sets off to find proper shelter.
Thank you for making this. It is rather surprising how many people are fooled, younger people as well. It is really sad that a person is happy to exploit the trust from their followers who do look to them, trust them. We often discuss parasocial relationships in a victim blaming way, implying that the follower is at fault. They may not be aware or may rely on parasocial because they do not have healthy or strong relationships irl. It is not healthy but it is occuring. We cannot discuss it without addressing why parasocial relationships are happening. And noting creators benefit from parasocial relationships particular with more impressionable people.
I feel this is a big issue on KZhead shorts! It's so annoying. And like you say, I really am fine with ads and partnerships - my only issue is when something is clearly an ad and not identified.
"So let's say I'm me... Which I am." 😂😂 Good to know!