“Get Out of Your Head” | Kendra Shimmell | TEDxSausalito

HEAD OF SERVICE DESIGN, AP/CAPITAL ONE
"If you could just think hard enough, it would come to you. Or would it?"
Kendra Shimmell is the new head of service design at AP/Capital One. She was formerly managing director at Cooper, an award-winning design and business strategy consultancy, where she nurtured and empowered designers, educated businesses on the value of design, and
provided the tools to integrate design at
the core of business innovation, process,
and decision-making.
As an educator, speaker, and designer, Shimmell has brought product strategy,
service design, and business guidance to companies ranging from Fortune 500s to startups in a range of categories, from healthcare systems and medical devices to retail environments, consumer electronics, financial services, enterprise management, and more. As the creator of Cooper’s groundbreaking UX Boot Camp, Shimmell’s vision of pairing real-world design training with meaningful projects has led to student-designed solutions for nonprofit
organizations such as Fair Trade USA, Kiva, and Wikipedia.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx