You're Not Relevant Anymore: what happens when youtubers pass their peak? | Internet Analysis
Internet Analysis: what happens when youtubers pass their peak? what happens when you're not relevant anymore?? // MY PATREON! / tiffanyferg
#internetanalysis #irrelevant #dyingchannel
TIME STAMPS:
0:00 - intro
0:35 - the psychological impact of fame (and losing it)
2:15 - I now have a Patreon!
3:30 - how does being famous affect people?
4:37 - relevance is relative and subjective
5:31 - the "Creator Studio" promotes unsustainable growth
6:49 - your channel is DYING
8:25 - Sarah Hawkinson on "expiring" on youtube
9:36 - embarrassment, shame, & denial
11:15 - the financial impact of losing relevance
14:30 - GloZell on going broke after youtube fame
15:58 - when youtube slows, do you stay or move on?
17:34 - stay on youtube as long as you can (Grav3yardGirl)
19:35 - revive dead channel, make a comeback (WheezyWaiter)
22:36 - change your platform / focus
23:31 - leave youtube and get a "regular" job??
24:42 - Jonah Green on being an ex-full-time youtuber
26:40 - some ex-youtubers work in related fields (digital media, influencer marketing)
27:10 - go (back) to college
27:40 - in conclusion... losing relevance is not the end of the world
29:35 - some charlieissocoollike ex-youtuber wisdom
REFERENCES & SOURCES:
"watch this before starting your channel" Kelly Stamps - • watch this before star...
uncarley (for funny booktube stuff!!) - / @uncarley
the dark side of blowing up (Amandamaryanna) - • the dark side of "blow...
what it's like to expire on youtube (Sarah Hawkinson) - • what it's like to expi...
Being Broke With Millions of Subscribers. Glozell Shares Her Story Of Hardship - • Being Broke With Milli...
The GloZell Show Special Featuring Kandee Johnson - • The GloZell Show Speci...
i hate when people ask me this. let's talk about it (grav3yardgirl) - • i hate when people ask...
how I saved my youtube channel (Wheezywaiter) - • How I Saved My KZhead...
That Time I Was a Full Time KZheadr & What I Learned When I Quit (Jonah Green) - • That Time I Was a Full...
♥ Instagram: / tferg__
♥ Twitter: / tiffanyferg
♥ My podcast, Previously Gifted: bit.ly/previouslygifted
♥ Vlog / Second Channel: bit.ly/tfergvlogs
Tiffany Ferguson (she/her), 25 years old, currently in NYC. Here on Tiffanyferg, my main series is called Internet Analysis, where I research and discuss topics related to social issues and media.
Business Inquiries: tiffanyferguson@select.co
FTC: This video is not sponsored. Links with * are affiliate, meaning I am compensated monetarily if you join or make a purchase.
let's chat about what happens when you're "not relevant" !! PS please check out my brand new Patreon if you're interested! www.patreon.com/tiffanyferg
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kzhead.info/sun/ltRvd8uLsZONfmw/bejne.html
@@choicethetaurus First time i dont regret clicking on a link
@@choicethetaurus Imagine self promoting and the song is actually good
This chain of replies is weird, it’s all one person commenting on themselves from different accounts to self promo their music(check their comment history if on mobile - click the name/icon - they all reply to the same thing and talk about the same thing). You aren’t sneaky.
i’ll sometimes mention “old” youtubers and ppl will have no idea who i’m talking about and i have to resist the urge to immediately turn into dust
No one knows what =3 means. So sad.
@@Daaaanielle I do! Don’t worry 😂
Skydoesblock was my childhood KZheadr
Hello ModernGurlz 💕
I love your channel!!
Seeing Tyler Oakley in the thumbnail made me realize how much of a dinosaur I am in KZhead years.
I haven’t seen his vid since 2015
Same with me & grav3yardgirl 😅
same hahah
How old are you?
SAME! * looks over at the Binge book on my shelf and reminisces over the Bethany Mota target collection * did we all get that feeling after seeing a joey graceffa video recommended the other day?😳
The trick is to never peak.
So true
HAHAHHAHA
Getting to the top is not hard staying at the top is
Then I’m succeeding lol
Boss move
This video better have been 1/10 + confetti 🎉 or we call Susan
SIMPLY 🎉🎉🎉🎉🎉
Hey holomom
hi Simply! I love your videos! ❤️❤️
Hi to Menchie and Zyler
I kept thinking about you and Ben about how you decided to keep your day jobs. I really think it's the right route.
I always think marzia is such a key case to look at. She never wanted a channel or dreamed of a KZhead career instead it was expected due to being the girlfriend of pewdipie, even having her channel named marziapie originally. She eventually left KZhead all together, not due to a lack of success but because she understood it was never her dream and wanted to pursue other things. I think it was incredibly brave and a great example of someone leaving despite still having massive success, good income and a lack of drama.
Little thing (cause I'm annoying): Her original channel name was Cutiepie, which was a nickname that Pewdiepie subscribers had for her before knowing her name. Then it Became Cutiepie Marzia
It's still kinda sad that she just deleted everything. I started watching pewdiepie just a couple years ago and wanted to see what Marzia has been doing and got nothing :(
Tbh Marzia's had the financial security of a top youtuber spouse, making her quitting that much easier.
Marzia and PewDiePie are so interesting youtube wise- Marzia feeling like she HAD to start a KZhead channel just because she was the girlfriend of PewDiePie and the man himself, PewDiePie who is what you would call a youtube OG, and one of those few rare cases of an OG youtuber surviving and bringing in more success over the years instead like most, going on a slow downward spiral into what we would call irrelevancy. And the way he was able to adapt his content towards his audience + the diversity in age in his audience which I find really interesting since most people have a target audience with age.
@@am-zj4mq I find pewdiepie a super interesting case too. Always find it so weird that he isn't mentioned in videos like this when he very much changes his content every few months. Definitely feel people avoid talking about him and his success at staying relevant and diversifying his content and thats a real shame. Would love an Internet analysis on his content
the creator studio is so helpful when youre just starting out as a youtuber but once you hit your "blow up" it just serves as a reminder that you need to be constantly "bettering' your content and constantly growing which is AWFUL for mental health and honestly? i dont even check it anymore because i cant deal
oh my god im in this video
Girlboss represent.... get her a verified tick plsss ¡?
Hey girlboss 💕
ahghghg love how uncarley is getting recognition!!
us watching our favourite internet analysis
It really makes me sad when people don’t remember the ones we loved growing up
Omg I love your videos, wasn’t expecting to see you here.
What does that even mean? Do people have amnesia? Or early onset alzheimers? i mean seriously, what are you saying?
Maybe because when you grow you start liking different things which normal
@@jolenehoneycutt2973 No. Just that the people we loved growing up became irrelevant to us once we hit adolescence. Or, at least for me, once I hit high school. So, they no longer encompass our minds and we eventually almost forget they even existed. Hence, losing relevance.
Should we just continue to watch the same prior fur life just because of loyalty. That is rediculous
peaking is fun and then immediately horrifying. couldn’t agree more.
SYD!!!
One thing I've learned about myself working in a 9 - 5 is that I thrive in stability and enjoy a traditional office setting. I see so much "boss babe" and hustle culture rhetoric that makes working a 9 -5 seem like a bad thing when it doesn't have to be. Some people want to be entrepreneurs and be their own boss, others want an office job that gives a predictable workload and hours. Neither is bad, but right now people are really shitting on people who are working a 9 -5 and don't have a side hustle they're trying to make their primary source of income
same! I don’t do well without structure and I would therefore be terrible at being my own boss
I completely agree. So many people will bash you and call you a sheep, but maybe some people really want to work in, and are passionate about, careers like finance, accounting, pharmacy etc where you likely have to work a 9-5 since that’s where the jobs are. Not everyone needs to be an “entrepreneur”, and most entrepreneurs aren’t contributing anything that significant or groundbreaking anyway.
@@trackandhp7 yep! I’d rather work my nonprofit job where I like what I do and have good coworkers
I love my (not so) 9-5 ❤
Same! I need structure and not all corporate jobs are life-sucking. I work in government, so I’m actually helping the public with what I do. But even outside of government, there are plenty of cubicle warriors who do great things.
Crazy how Jenna Marbles was still so loved and relevant after all her years on KZhead. She was an OG! She totally restyled her content and still did pretty well, millions of views per video. You don’t see that often. What a legend. I miss her 😭
Shane Dawson was also very good at staying relevant and going through different phases of content, before his latest big drama. Pewdipie while no longer on top, has also remained relevant on utube. It is funny how we have reached the point of KZhead history where some channels with 1 million+ subscribers struggle to even get 50k views on a video.
@@Wooplot “big drama” or pedophilic actions
@@EileenHer yes.
@@Wooplot I actually havent checked pewdiepies channel in ages and he has 110 million subs and rarely passes 5 million views 😬
@@Wooplot pewdiepie is still on top imo. t series doesn't count, they're a corporation
Also omg my fave thing about your comments section is finding about 20 new channels to subscribe to!
It feels like a lot of us have the same worries/concerns - is there already a group chat/discord somewhere for us to join and chat/share/ask questions etc? 👀
@@HeyRowanEllis reddit has a great chat about this without naming the chanels, the intrested trend I am seeing is more disability content and parodies in in the algorithm some take it more gracefully than others.
@@annieinwonderland what’s the subreddit called?
I’ve noticed this thing with singers and actors too. They’ll hit a peak and then due to just the passing of time or other factors they’ll kinda loose relevancey then they go on to either still keep putting out music or show up on tv and people are like “why are they still trying to be relevant they need to go” like??? Just because a person isn’t as relevant as they used to be dosnt mean they should give up something they truely love doing and as long as their still able to support themselves then simply quitting their job because there not as popular is just stupid to me
Ikr!!! People are so quick to call them “flops” and throw that word around like it’s nothing. Just because they’re not in their peak anymore doesn’t mean they should give up.😭😂
Yer people are mean. I used to do that but now I try not to any more.
Exactly! When I see "has-beens," I get so excited; I’m like yes, get to bag! Calling those individuals flops and expecting that they just disappear is akin to being happy that a "regular" person lost their job and is struggling to find another job to support themselves and their family
omg I haven’t watched the whole video yet, but thank you so much for including me and my video! 😭
loving ur horror content queen xoxo
Omgee I love your content!
Your video made me cry and I cried seeing it in Tiffany's video, it was so eloquent and well done
I was hoping I'd see your comment, hi Sarah! 😊❤️
You raised awareness for so many viewers! You are missed by your core fans though honoring yourself is so necessary and inspiring.
The creator studio ruins my day 🙂 thank u for addressing it
Mine too. I feel like just giving up 😂
@@realisticequestrian8229 please do, you're wasting server space.
@@sophon238 what- that's rude
@T Horse content is cool
@@sophon238 LMAO
I have an unhealthy need for validation from that bloody confetti 🎉
Tara! ♥️
I love tht people I watch watch each other
Confetti for you and the cow 🎉🎉🎊🎊
Just know that your videos are so great that I’m always gonna enjoy them no matter how many views or likes they get, please remember that if the creator studio ever lets you down ♥️
I'll throw confetti on a video and send it to you anytime you need a fix. Hit me up
I've always suspected that Jenna Marble's departure from youtube was partially due to her feeling done with the platform or bored with her content. This way, her exit was more "graceful" than if she had fought through the controversy only to leave 6 months later anyways. She found herself at a natural stopping point and, though ending on a low note, took advantage of it.
Yes, absolutely! Anytime I see people saying they wish she’d come back (which is often), I fight the urge to tell them that Jenna probably doesn’t even WANT to come back. She was ashamed of her past mistakes, yes, but she had also outgrown the platform and wanted her privacy back. And she was smart enough to see her controversies as an opportunity to reset.
Also unlike many new/younger KZheadrs Jenna has a graduate degree in a non-media related field she could just get a normal regular job, SimplyNailogical style and probably be pretty happy.
Oh a hundred percent. She got her bag, that was it.
I'm glad at least some people have sense when it comes to this. I always have to fight the urge to say the same thing too. She saw a chance to dip on her own terms and took it.
Ohh, my long-time fear! but omg two videos within seven days!
You are always going to be relevant in my heart melina
I’ve been watching you for over a decade! You’re great!
Watch this kzhead.info/sun/raykZbCGbHampac/bejne.html
Don't worry queen your always relevant ! I love your videos !
i feel like there's also a LOT of creators that started as a "i'm just like you" type of personality, and as they blew up, they tried to "maintain" this relatability. and obviously, it's quite hard to relate to someone who now lives in a mansion and orders take out 3x per day when you're living in a one bedroom apartment, struggling to make ends meet. I think that's probably the one type of video that a creator cannot get away with maintaining forever...
she got a video about this :D
@@OmfgHiii haha yes i know! i watch every single one of tiffany's videos hehe
But ppl like the kim k and that family cult are rich and they always show how rich they are and ppl are still obsessed with them
I feel like this is graveyard girl
creator studio has become such a negative place for creators, i find myself scared to open it and see my “evaluation” now 😩 i’m glad i’m not the only one who feels like this! also definitely needed to hear what you said about choosing your metrics of value at the end! another great video!
I would think a beautiful thing about being an independent creator is not being subjected to degrading performance evaluations. Don’t subject yourself to it if it leaves you more discouraged than inspired!
I think a 'performance metric' is a way for the company to whip you.
Lol that’s probably because you’re not relevant
Some youtuber that I subscribe to have said that they no longer look at it cause the impact is only negative.
IT’S A TRAP no but really, you said it perfectly, you feel the best when you’re growing and it’s 100% unattainable to continue to do better than your most recent upload. yay for setting impossible standards!
Holy shit I totally forgot about you soundlyawake it's been years! can't wait to binge watch all your content and feel like I'm 15 again 😂🥰
I remember you!! I still watch your current version of wtsf collab videos, love your work :>
Tyler Oakley just chills now and plays games on twitch with a smaller but dedicated audience
Yesss he seems so much happier now! 💛
I agree honestly I feel like everyone has been calling his channel dead for awhile now, he’s never really talked about it but I can imagine that change is pretty hard to go through. Either way glad he’s doing what he wants to do
wait i had no idea, i love that for him
Same for Charlie. His streams are really chill and comforting.
I love it when my old faves settle into their core audience and the hate calms down or pretty much disappears from their comment sections and they just find their happy place away from the popularity contest of social media. I feel that way about Grace Helbig. She doesn't get nearly the same amount of views that she did years ago, but her community feels so much more welcoming and comfortable now.
Imagine reaching a peak in the first place
Thank you so much for the love Tiffany!! It's so great to know that my experience and perspective was able to provide context and space to feel understood :)
i swear it’s like you can read my mind ! another great video !!
omg ily!! 💝
Collab goals
Mila and Tiffany = amazing collab potential
Perfect duo 😍😘
KZhead history videos from Mila Tequila when?
i mean, just because someone is working in an office job, it doesn't mean they're not creative or they don't feel trapped 🤷🏻♀️
I mean people who do advertising and design are technically office-salary jobs. I work in an office set-up but all employees are designers
Of course! Very true
you literally have 2 days a week to work on personal projects aswell
Loved this, as usual! Christine and Ben from SimplyNailogical have spoken on their podcast a few times about why they still have full time jobs despite being really successful on KZhead. They also speak about how important study/university can be. I think having something like work or study outside of KZhead keeps your mind from being absorbed by the metrics
Yes yes a million times yes! Another youtuber named Penny Tovar made a vid on going to school a while ago. Back up plans aren't just smart; they're a necessity.
theyre a lovely example of people who despite being past their peak of almost 30 million views some years ago, do their best and give their best content to their audience (especially as their audience gets older) ... theyre also expanding their content across so many different genres and its incredible kfnfkdjd
I think simplynaillogical is the best example of a big youtuber that is making videos that are fun for her on youtube, having a lucrative business (halo taco) and have a full time job to bring balance all together
Yasssss! Her videos have all the same theme, nails, and she also doesn't rely on it alone. It's fun watching her vids
@@sin3358 I think she's fun and relatable because she's not an influencer - she's a regular lady who likes making videos! sure, she's had buisness collabs and now sells her nailpolish but she's stayed relatable and down to earth. she and ben talk about how normal day jobs and education and such are so important while other people are like ' drop out of highschool to be an influencer who flexes '
Absolutely adore and love simply, I’ve always really resonated and been compared to her in humour and energy, she’s so natural and enigmatic in her own way and stills works / has a business and is interactive, kind and authentic
This didnt age well lol
@@xx-yd5mmYeah like if I remember correctly she’s like a lab tech or something and watching her doing adult thinking with Safiyah and Tyler as well just makes her feel so warm and like a fun auntie! Rather than an unreachable influencer
this may be an unpopular opinion, but i think it's a little self absorbed to demand someone else change because your interests have changed. and that goes beyond KZhead, that's just life.
Agreed bc you can find someone who suits your new interests.
you’re totally right
I agree. So many people forget that everyone evolves and grows at different times, and paths.
Everyone wants to be a dictator.
I grew my channel doing reaction videos, when I made original content I didn’t get even close to as many views as I would doing a reaction video. I felt like I grew an audience that didn’t really like me, for me and it was hard to process. I still get comments about having a dying/irrelevant channel and it used to bother me but not many people actually put themselves out there to fail. I just try to ride the waves now, and enjoy it while it’s happening.
Idk if this will make you feel better as I dont watch ur vids but a pov from a consumer of a lot of reactionary content. It's not the original content I find funny. I watch reactions as I want to see the creator react to some balls to the walls content. To me, reactionary content makes a boring tv show funny, I'm there for the reactions and the person, not just for the original content. So they dont dislike you, it's likely that they just prefer the way you bounce off something that's already there. To me those kind of videos are just more charismatic than someone just alone in their bedroom. I would almost describe the OC as a comedic lubricant, to help bring out the funniest version of you
bro, it takes conviction to follow what you truly are passionate about and not just the views
@@cryingeyebrows2773 this was so perfectly worded!! I 100% agree
I don't know how long ago you started doing more original content, but it could just be that the viewers who enjoy that stuff haven't found you yet, and all your current subscribers are the ones who love reaction videos. Like maybe it will just take time for the right viewers to find you, because in a way, you're almost starting from the beginning again. So in that sense, it wouldn't make sense to compare your channel now with how it was before, you should think of your channel as if it were a completely new channel.
“Is this going to be the flop that ends it all?” I FELT THAT IN MY SOUL 🤣
Hola Holly! Qué sorpresa verte aquí! Soy fan de tus videos :D
Omg the creator studio dashboard is the soul sucking bane of my life 😅 it’s so frustrating when a lot of the differences between videos are how much KZhead has promoted the video which we… do not have control over?
Whenever I have a "low performing" video I have to remind myself that KZhead is not like other social media platforms. With Instagram or Twitter your post will get most of it's engagement in the first few days then it will be lost in void. With KZhead a video that was posted 4 months ago or even 4 years ago is easily found through a simple search. So even if a video gets low views in the first week it may still end up being my best video in a couple months. As a small creator I'm not making videos for my job so that stress isn't on my shoulders so I can distance myself from the views easier than a full-time KZheadr
Yesss that is such a great point!
Absolutely agree! The fact that my older videos can be found by people when they need them, even if it's years after they were initially created, is what I consider the beauty of KZhead! But I also agree that it's easier not to stress about analytics so much when KZhead isn't your main (or only) source of income 😊
Remember, the YT algorithm works in wonders and for that reason, you have videos reccomended to u that were posted 4 years ago, lol
I think it's so weird that people actually want to be famous. I want my artwork to be famous but not me. That's way too much pressure and people looking at me.
Yeah, like I kind of like the idea of having a small KZhead channel that brings in a just a little bit of extra spending money. But I think I would HATE having a very "successful" KZhead channel. I do not want strangers to be discussing me or recognizing me or whatever. It's too much.
@@thatjillgirl I share similar sentiments! I don't shun success, but privacy is very much a gift. That's why, if I were to pursue YT, ideally I would want to be one of those channels that create video essays or in a similar format. For example, the channel 'Oversimplified.' Great videos, amazing number of views per video, but they never have to show their face. It's brilliant!
This reminds me of glitterforever17. she went from making videos for teen girls like DIYs and funny videos about school, to making weird videos about period life hacks, to faking a mental illness, to finally admiting that she was broke and had no money left. She explained that when the views started going down she made those weird life hacks videos and then started faking emotional breakdown on live (she made 10k$ with this lives) to finally having to admit she was broke and had been doing what she did for atention. She was then evicted from her house. I feel bad for her but it's also an interesting way to see how losing your fame may affect you.
Yes, she was the first person that came to my mind too. I think she’s making 18+ videos now
Yeah that’s an example of going out without any grace, even tho I do like her lol
I just searched her bc I forgot all about her and her latest video is titled I Queef Sparkles 💀💀
she has some great videos talking about her demise
@@perlitaaxoxo2558 youre now a glitter-clitter
The creator studio should remind us that KZheadrs are not self-employed, but actually work for KZhead. KZhead profits off of you and makes the rules.
I mean, they are some pretty lax rules, all things considered.
I’m glad you mentioned the lack financial literacy that many creators have, especially when you began making an incredibly high income within weeks, months, or even days. It can be incredibly jarring and I wish KZhead offered more support for lower-income/younger creators on budgeting + financial longevity. Also unfortunate that Glozelle is the only creator to speak on a reality I’m SURE many creators have and do go through. Anyways, great video as always! 🥰
Literally, like imagine going from a broke college student to making six-figures within like… six months. I don’t know what is do with myself 😭😭
This is exactly what the financial diet was started for, education about money management in this area.
it reminds me of strippers a bit! some earn big bucks but then end up spending it all.
It’s not your employers job to budget your finances. It’s their job to run a business and your job to take accountability of your personal finances.
wow don't think i've ever seen a video in my recommended uploaded "3 seconds ago"! needless to say i'm ready for this serve
Interesting comparison while watching: Burlesque dancers of the 40s and 50s actually ended up in the similar financial situation (around 12:44). They spent the money they had to display the veneer of the lifestyle (furs, gowns, jewelry, shoes, cars they didn't know how to drive) and many of them are destitute now. Burlesque as a desired performance medium was edged out by go-go dancers and later strip clubs and the performers didn't plan for the future.
I also immediately thought of stripping. When I interviewed at a place to dance once they had an in house financial advisor to help all the girls manage the huge amounts they could potentially earn which I thought was really cool
Or OF
I was a neo-burlesque dancer for several years and got to meet a couple Legends and participate in fundraisers for them. It was always hard.
Similar issues with pelota/jai alai in places like Miami. The sport still has massive popularity in Basque Country but the issue is in the US it was pretty much only big with Cubans of Basque ancestry and Mafiosi. The kids of the defectors Americanized and didn't give much care for pelota, but the issue was the Mafiosi flooded the sport with money to be laundered and because the mobsters loved to party down in Miami, everyone wanted to be around them so you'd have halls of ten thousand fans watching and gambling. Now the halls are empty even before Covid with maybe a hundred gamblers in there as the mobsters were arrested.
I think it’s just anyone suddenly making more money than they know what to do with. They’re always another set of Joneses to keep up with. Every bankrupt millionaire went out buying bigger chandeliers, more cars and new islands.
Yeah I definitely needed this one today! I barely have my feet in the door of the "content creating as a job" realm but every video that underperforms has me convinced that I've lost my relevance and my channel is dead. Watching this helped ease those fears and now I feel more prepared (or at the very least, more educated)!
Good luck dear. I'm going through the same
siply nailogical is always an interesting example of a youtuber in my opinion, how she still has a very normal everyday job and still has youtube as a hobby. when i first watched her talk about that it honestly changed my persepctive of what a youtuber is
And she has her own nail polish brand and a podcast now! sometimes cant believe how productive she is 😱
I envy her productivity so much 😔
I’m so happy there are captions already! I have auditory processing disorder and it’s hard for my brain to process what I hear without captions, and most videos don’t have captions for hours or days, if ever. I greatly appreciate the thought you put into the video’s accessibility!
Always happy to! ❤️❤️❤️
I had a hand on trying to live off being a Twitter artist. I quit my 9-5 and did a lot of commissions and had decent number of followers and engagement. But I never expected it to impact my ego and mental health so badly. You see it with how art youtubers would start beefs with each other to keep their relevance and how the internet can be incredibly hostile to the extreme. Eventually I went back to a 9-5 as a designer and I realized that a structured environment is where I thrive. The hustle and grind being an internet person is really not for everyone, you need a lot of mental fortitude to navigate that world.
this!! so much. omg i tried to do the online artist thing via Instagram, had a pretty solid following and fan base, but it absolutely killed my drive to do any type of art whatsoever. i ended up having to leave the account and move to a new one because i would get so much anxiety even looking at it. especially since i had this mentality that i had to keep posting “new” and “fresh” ideas all the time- it became more of a chore rather than something i enjoyed doing. i love making art and i am extremely passionate about it so losing that part of me, for a period of time, was very devastating. so you’re absolutely right that that kind of hustle and grind is not for everyone. all in all though, i’m happy to have my drive back with being creative again 💞💞
what’s ur twitter?
omg we literally have the same thought 😅 every time I upload I just think "will this be the end?" which is definitely not healthy, but at least I'm not alone in thinking that! but also your videos are great and you're great ❤️
❤️❤️❤️ same to you, Alexa!!
In terms of graveyardgirl I think her staying true to who she is and what she enjoys is completely fine. For me I use to watch her videos but then just entered a new phase in life. I think we all go through that and our interests change. She will always get a new audience as other people go through change and stumble upon her channel.
Tho her videos aren't getting as much views, The rise of shorts really helped her get back again. I respect her for staying true to her brand. Edit: there's a certain charm to it
Glozell. 12. rounds. of. ivf. That woman is a superhero. I have done 2 and felt like I was going to die.
i miss 2010-2014 youtube SO BAD. now it's just fake "pranks" and people exploiting their kids and "relationships" for views
I like it right now, because od the commentary channels
@@qdominika7253 so do i! they’re great
My side of KZhead is mostly history, mythology, commentary, a little of makeup, movies, music and finances, soon coding will be added. Just run away from the massive KZheadrs that mostly cater to teens and kids
Same. I like the 2008-2013
i think it's better now, there's a lot more diversity in the content today. back then a lot of the big stuff was to be honest, a bit vapid and thoughtless. like all the vlogs and collab games back then, like theyre not bad but they dont come off as having a lot of effort made into them.
I literally cheered when you brought up Charlie McDonnell. He was the entire reason I got into watching youtubers, and I feel like no one remembers him which makes me feel ancient. But he’s such a great example of a creator who was open about their mental health and leaving the platform before it was a common thing to talk about. And I always admired the way he handled the Alex Day situation.
@@tikusblue yes, I left this comment a year ago lol
Really insightful, this has thoroughly prepared my for my inevitable (and further) irrelevancy
You and Mason could be recording podcasts/videos til you guys are 90 and I would still listen/watch. Love from a fellow Aussie.
I can't imagine social media has any positive mental health effects on those who produce content just based on their lives and personalities. Like I get if you are a cooking or channel or something like that, being able to separate your identity is more straight forward. But if you're just posting your actual life, seems like a slippery slope to me.
This made me miss 2014 KZhead when Bethany mota, mylifeaseva, maybaby and Alisha marie dominated KZhead with the tumblr routines and school videos
Alisha is still around and thriving
hearing all of those names brought me back to my elementary days and now I feel kind of old lmao
@@BigbangVenezuela2 I know but I mean the macbby11 , saturation, , walden the pillow pet and schoolisha era
I would love to hear your thoughts on the "I don't dream of labor" trend. Obviously there is the anti capitalism aspect and going against the hustle culture mentality (yay!), but it seems as if many of these vídeos ignore the fact that most people can't just quit their 9-5 job.
Yes! I've only watched a couple of them so maybe others are different, but all my friends and I can only find minimum-wage, insecure, casual shift work service jobs, despite university qualifications and talent or whatever, and I can't see any way out. I don't find it gratifying when an upper middle class twenty something quits their 9-5 in a high growth industry to go freelance or something. The security of those jobs, man. I want that.
@@orladdin Exactly! The titles themselves irk me a bit as well. Who really "dreams" of labor? But even with a regular job, there are ways to be fulfilled/creative. Although as someone who is also working minimum wage jobs trekking through college, I often feel too exhausted to pursue other things.
Is it anti-capitalist though? I find the whole get-rich-on-the-internet thing to be very pro-capitalist
@@miaomiaou_ it isn't but they frame it as though it is.
I feel like commentary channels or channels that talk about social issues have a big advantage because there is always SOMETHING to talk about. Anything from celebrity drama to global warming and activism.
Usually when you see a lot of young people wanting to get into these (for lack of a better term) overnight fame and success careers, like influencing, singing, modelling etc, it’s usually sign that they don’t have many job prospects and opportunities EDIT: I mean that that lack of prospects is indicative of a society/economy that doesn’t offer much hope for the future, not that the individuals themselves are hopeless
🤡👊🏽
@@NafisaLondon what does that mean 😅
I agree
Yes they are usually lazy I see so many videos can you get me famous I do t want to work and smart ones have a job and do these as an extra or way to expand their business or whatever
Also most employee-type jobs in the 21st century are not pathways to even the middle class and involve a great deal of dehumanizing experiences. Why wouldn’t someone dream of doing creative, independent work for a great income? Make a better society instead of judging the kids, boomers.
is that? is that an engagement ring???? CONGRATULATIONS TIFFANY!!💖
YA 🥰 she posted on ig end of April that she’s engaged, my frickin heart😭❤️
“We shouldn’t expect our work alone to fulfill us” YEEEES 👏👏 if I could share my perspective on this: I’m a new grad nurse who gets to help people as a JOB. But there will be bad days, like days I feel unworthy of being a nurse cause there are ppl who are smarter, more compassionate, etc. Then I changed my perspective and realized that a nurse is not all that I am. I’m good at being a nurse but I’m also a good artist, a good daughter, and a good friend. It made me feel better about myself knowing that I was affecting other people’s lives in a positive way that wasn’t just linked to my current occupation as a nurse.
This was so relevant to hear, even as a teeny tiny creator. I feel like such a loser for having done KZhead for 11 years and yet still haven't "made it", and it's more stressful now I'm a freelancer. The KZhead Studio makes me hate myself for trying - it's like it's mocking me for keeping on despite my low views and poor growth.
Your channel is amazing!
I can respect Bunny not trying to change her content and self to 'stay relevant' and 'please the audience'. She obvs started the channel for her, and to connect with people like her, and it just unexpectedly took off and became hugely popular. But now ppl have moved on, but she still is the same, and hopefully can now continue to enjoy making videos the same way she did before becoming very mainstream popular. She's certainty made enough money, and obvs has lots of side hobbies, so for sure just ticking over with the amount of views she gets is enough, funds wise.
I couldn't agree more! I love respect for those who adjust their channels to stay relevant. It comes off as fake or insincere to me. I'd rather support bunny over any of them because bunny is doing what makes her happy, to hell with the money and popularity. Personally, Shane's video about her was pretty disgusting to me!
I remember Bunny getting so anxious that her numbers dropped, a few years back. It was bad and you could tell she was struggling. While I don't watch her that much anymore (all these unboxings and collecting stuff messes with my anxiety), I am happy she seems in a better place and makes videos that she likes (I still watch her tea vlogs, love them 😀)
And some of us weirdos have just discovered her. Maybe because I subscribe to Ask The Mortician and Vivian Tries….you tube thought Bunny’s grav3yardgirl would be appreciated.
In all honesty idk who she is however such creators are the best to me. They usually have the best fan base and truly do connect with their fans. For example my favorite youtubers are those that post content that is meant only for a specific audience, like say crime stories, and they make the audience connect together. It makes it so much easier to feel connected with strangers on the internet although you've never spoken to them before, and that is because you're all there for the same reasons ✨
It makes sense that being past your peak would be the best place to be as a youtuber, ESPECIALLY if you've been financially responsible while you were at your peak. You get all the fun of content creation but without all the downsides (although, they have been through their downsides...)
I don’t feel like I’ve hit my stride yet but I think about this a lot. I’d love to see an Internet analysis on educational channels.
Watch this kzhead.info/sun/raykZbCGbHampac/bejne.html
My boyfriend and I love your channel, Stefan!
I love your channel!
I watched this whole video, no skips. Thank you for making this Tiff! 💕
Aw!! Thank you Lucy!! 💞
This reminded me of the incredible discussions Hank and John Green have had about "jumping the shark". Their situations are obviously different than your average beautuber, so the dialogue resonated with me in a larger "peak of your life" kind of sense.
I always think about John and Hank when I see these types of videos come up. Their perspective is so interesting and appreciated
Who are these guys? Sounds interesting
@@schoo9256 oooohhh, John and Hank have a loooong history on the Internet. Their channel is called Vlogbrothers, but you might know them from Crash Course and Sci Show (their educational channels) or from their books (John wrote The Fault In Our Stars, and others; Hank wrote An Absolutely Remarkable Thing and A Beautifully Foolish Endeavor). They've been on KZhead since 2007 and have worked on a lot of projects (eg: they founded VidCon), so their insights when it comes to internet and KZhead things are very interesting.
@@schoo9256 you need to watch them for the history and science crash course!
As a small KZheadr and someone who dreams of being a successful KZheadr, this video was strangely relevant and comforting. I always worry about my dream not being sustainable and it's comforting to hear someone talking about making projects for the love of it, instead of to please the cursed algorithm. Thank you, Tiffany :) Your videos are always a joy to see on my feed.
Wow! Your videos look great!
@@ghost.master343 oh thank you so, so much.
@@Kasia_Luna, I also agree about the weird censorship in anime, especially within the lgbtq characters. Anime constantly puts out wlw and mlm characters for fan service, which is weird. Also in another hit 90's anime 'Cardcaptor Sakura' they completely cut out the lgbtq relashionship in the American Tv. I subscribed to you :)
@@ghost.master343 Oh thank you so much!! YESS, I mean to do a part two with Card Captors and Yu-gi-oh and maybe one more anime at some point because there's SO many crazy instances. Thank you so much for the support! :)
@@Kasia_Luna I'll be looking forward to it! :)
I honestly don't think I could ever be a youtuber as a job. the lack of stability scares me. And having so many people know who I am would send my anxiety through the roof .
“and after a while you’ll probably have a constant need for validation, you’ll crave approval and attention” i already do without being famous 💔
tiffany more like epiphany am I RIgHT FOLKS
The only word that rhymes with my name… coincidence?? I think not!!
creator studio making us question EVERYTHING always 🙃thank you for talking about that! this topic has always been fascinating to me and i loved this video as always!
I love your channel and the way I see it , the more authentic it is , and the more natural it feels the better. No one wants to feel like they are watching an add the whole time lol. Like just keep doing you because your fans , myself included , love you for you !
OH MY GOD The part about creator studio is so true
The Bernie candle in the background is EVERYTHING.
You’re the only patreon I will actually buy. I’m not saying I’m dumb BUT I’m not incredibly smart either. Haha. You’ve educated me soooo much w/ your videos. I’m so excited for your patreon.
@@sweetembrace6706 she literally said she’s going to support her and is excited for the patreon??
@@sweetembrace6706 that's what the ads are for, patreons are optional xx
@@sweetembrace6706 I support creators by paying for Premium, it doesn't make me an entitled weirdo to not pay for every creator's patreon, but I wish you luck on your journey to improve your reading comprehension!
@@sweetembrace6706 excuse me? I can’t afford to buy anyone else’s patreon. I said she was the only one I will actually buy because she truly deserves it. I only trust Tiffany because she’s down to earth and honest. All of these other influencers are just using patreon to buy their Gucci bags and they don’t even post. Bold of you to assume I can afford ONE patreon let alone every channel I watch. Also you don’t have to pay to support someone’s channel. Talking about it, retweeting it, sharing videos is another free way. I do what I can to support creators especially Tiffany. Go find something else to be offended at. 🙄🙄
@@Jenjenrev this dude thinks we have money to throw around to every creater lmfao. Wtf
I’m just waiting to reach a peak that I can then fall from
Goals!!
"Losing relevance isn't the end of the world" Has anyone told Gabbie Hanna?
I absolutely love your honesty and I totally relate to all your points about comparison and KZhead analytics! Keep it up. ⚡️
I love your videos ❤️
Me watching this as an already washed up youtuber: 👁👄👁
Oh noo don't say that Vina Ily ❤️
just take some tricks out of kanadajin's book 😅
Start a reaction channel you’ll bring in money that way
SHUT UP i love you
We love our local mandarin 💕
Around 2013-2018 I had a KZhead Kids channel before this one that blew up, had several viral videos, and then completely died. (I made stop-motion short films with dolls, even worked with American Girl & Mattel Inc. a few times.) You PERFECTLY described the feelings of losing relevancy and the crushing defeat that comes with checking Creator Studio after you know you’ve peaked 😅 I basically accepted it and decided to move on as if I’d never done youtube- got a 9 to 5, am working on finishing up college, and am uploading on this channel on the side just for fun. I love your point that it’s integral to have a plan for when your “influencer” career ends!! It doesn’t mean you’ve failed, it just means your life is moving in a new direction :)
texan in tokyo literally decided one day they wanted a family and straight up put in their two weeks notice to youtube basically. They shut down all social media, Grace shut down her blog, and they completely ghosted the internet. According to their LinkedIn, they both now work in some corporate jobs in the US. I admire them a lot for doing that. They quit one of the most flexible jobs in the world, left Japan, and headed to the American corporate world just like that. That must have been incredibly difficult.
Well they were kinda getting cancelled so they just wrapped it up before it became a big storm
@@phosphenevision what happened? I'm so out of the loop
@@hwang9756 it was a rlly long time ago and i didnt follow it closely, i think i actually found the channel around the same time ppl were criticizing it a lot. basically from what i remember most criticism was just about grace not ryo (i think those are their names) mainly because she was doing a lot of begging/guilt-tripping ppl into giving them money, and the overall low effort some of her content seemed to have made a lot of ppl think of her as v entitled and lazy, and then ryo quit his job to help her youtube channel and ppl were like this isn't a good move. there was also generally some critiscism about her comic which i never really read so im not sure but i think ppl thought there were some racially insensitive things or like some racial fetishization on her part. i think it was generally wise they quit because looking back i think the situation might've been not super healthy w grace basically at home all day isolated in the country side some of the perceived "lazyness" ppl were getting might've been just depression.
I do miss their content, though. I enjoyed it at the time.
I respect their dedication to not exploiting their kids a lot and even though I miss the laid back style of their vlogs I think that was the responsible move
That's true for other social media as well. I have relatively big instagram following (over 200K) and my engagement has been ridiculously low lately. Linking your value to your engagement is inevitable but it's really dangerous for your mental health. You need to be a little more detached from it. In terms of money, having several sources of income is always a good option, but it really depend on your career path. I'm not super old (turning 36 soon) but I've already changed career twice as an independent artist, so yes, a life is long and you do change as a person, the world is changing and the way you earn money changes as well.
OKAY BUT THAT CANDLE IN THE BACK LOL
yet again another amazing video!! thank you for making this
I recently hit 100K subscribers and this video encapsulates exactly how I feel. At any moment it could all be gone so I save 95% of my income.
Cool seeing you here 😎
My heart broke when you were saying you call yourself a flop weekly due to self esteem and how your videos perform. The whole time up until you said this I was (and throughout the video) so impressed and inspired by what you're saying. It's completely thought provoking and so well done. You have incredible content.
Commenting for the engagement ✨ I really love how you mention all these smaller channels, some of which I've heard from and some that are completely new. Your vids are just the chill I need after a stressful day at work from home.
I swear to god Tiffany’s comment section at this point is just a list of great mid sized youtubers you should probably be subscribed to already lol, literally counted 12 other people I follow just on this video
I just wanna take a second to say that I really love how you do callbacks to your own videos. It shows that you remember what you've produced before, prevents redundancy, and encourages me as a viewer to watch older videos that I may not have watched. As a more recent subscriber, it also helps me to "catch up" on your channel.
When you touched on getting a regular job, I immediately thought of the Slow Mo Guys. They have normal jobs in two parts of the world and meet up every now and again to film some videos. They have an audience of 14 million and work a regular job too. I think that's really nice, you can really pick up on that they're still just two dudes who love watching stuff explode in slowmotion.
I'm soooo glad you're talking about this! I'm working on a video about psychological safety (and the lack of it) in the online creator space and how that links to so much of the burnout and fear we see in creators
Only a few minutes in but I just want to say how much I appreciate how honest you are about your feelings and the behind-the-scenes of being a KZheadr. 💙 I'm sure I'm not the only one that's super interested in that kind of thing!
I love how you bring up that there are benefits to leaving KZhead and going to another job. There is absolutely no shame with that and it speaks to the creators desire for true happiness 💕💕💕
This video was extremely helpful to me: I recently experienced a growth spurt on my channel and it's given me severe anxiety every day since. I had one video that just kind of took off and the rush felt amazing but then the traffic died and I've been so stressed trying to come up with "what's next." This video really reinforced in me that as long as I'm happy with my content and I'm having fun, the ebbs and flows should be expected and it really shouldn't matter. Thanks for doing this. It's literally exactly what I needed today.
now i get to make videos i love. sometimes it’s nice to go full circle and “die” online
Thank you for addressing this! I'm quite small so haven't really had a 'peak', but the obsession and sometimes demoralising aspect of the creator studio has already been felt. I have already had to limit my time on it. Thank you for exploring this topic! The internet as we know it is still so new and these topics are happening in real time
You are just wonderful and your work is impecable. Thanks for your insights. I don’t always watch your videos, basically because, after being the MOST Internet obsessed gal from 2007 to around 2016, stepping into adulthood (kinda 🥴) & stopping idealizing people (and life in general) have got me less and less interested in KZhead and Internet culture in general. But whenever I watch them, they always get me healthily thinking, and I guess and hope I will find the excitement within the whole Internet & YT thing again some time in the future! Anyhow, thanks so much for the effort you put into these videos, it really shines through. I hope you will eventually find some place in which you feel fulfilled putting your talents to service without the pressure social media implies! Thanks again, much love from the north of Spain!
I stumbled onto your channel sometime early last year randomly and started watching everything you put out and I really love your commentary and input or insight on things. Its interesting to see things like that and you don’t shy away to speak about how you feel about your own self as a media/ KZhead content creator. I just love your realness and honesty. You research your topics and you always shout out and input other content creators especially POC ones. TBH nowadays especially since the start of the pandemic a lot of celebrities even who used to look down on YT all are now starting their own channels and podcasts etc coming in with an audience and budget that creators here don’t have. It will be interesting to see how things will change on here in the next few years. All that to say you are very wise and great at what you do. And if you ever venture in other things I will support you ♥️🙏🏾
For me personally, I love 99 percent of the KZhead videos I watch. What keeps me from watching or finishing a video is a lack of time. The internet is so oversaturated with videos and vlogs I don’t have the time to keep up with my favorite youtubers. 😳great video, very thoughtful!
Same. For the sake of work/school/mentally health I use an app on my phone that sets a limit on how many hours of social media I have per day. I literally do not have time to watch everything even without that limiter, and with it I have to pick and choose deliberately
Omg i used to watch zoella back in the day, how time flies
I think I would still be watching her if her main channel videos didn’t became an endless stream of product placement that I just wasn’t interested in. I liked her very much, and her story of growth make me realize how the hell success works in KZhead space
i love you thank you for making this. My channel is struggling but I've recently had a few waves of inspiration! i believe there's more in me to give yet!
Omg! I didn't know you watched Tiffany I love you Queen
Keep going angel! I love your channel
At 12:49, you asked about how many KZheadrs fake being rich until they are. Airrack is an example of this phenomenon, but I think he did it wisely. He speaks about it on Colin and Samir's podcast, but he essentially went into debt purchasing Logan Paul's $17,000 couches to make a viral series that ended up catapulting his success to the point that he could actually afford these couches. It was a gamble, but a "calculated risk" because of the relevance of someone like Logan Paul
Love this video. I would really like to take it a step further and question exactly WHY "dying" channels are viewed in such a negative and toxic light. Why do people see channels that used to get more views and think "This person is a has-been" "This channel is dying" "This person is not relevant anymore" like those are measures of worth or success? What does it say about the people who think these things? What insecurities are these a reflection of? As someone with a channel that did sorta peak in the early days of youtube, hearing that kind of talk scared me from trying new things. Nobody said it directly to or about me, but I saw plenty of my youtuber friends who trailed off and moved on to something else being spoken about in that way. So then it's like, okay I used to get more views, but now if I put work into these videos and don't get more then it appears like I'm trying too hard, or I'm failing, or I'm embarrassing myself. Why do people see it that way? Why does relevancy matter to so many people and what even makes a person "relevant", and when they're not relevant anymore, why do people literally want them to just disappear off the internet and never come back?
Pretty much
There was also another KZhead who went into massive debt because they were not being responsible with their finances for the same reason. I don’t remember what her name is but she’s white and American. Her channel is one of those creative diy for children type of channels. She made kinda a small series about not watching her spending habits and getting more than she could afford. She had to sell her customized home, moved into an apartment, etc. It was refreshing to see another youtuber being transparent(:
Breland! Now she does OnlyFans.
Wow
thank you for linking the videos that you mention in the description!! so helpful!!!