#internetanalysis: why are celebrities and corporate content taking over KZhead?? let's discuss "authentic" youtube, late night shows, the Spill drama, and most importantly - the TEA about celebrities on KZhead. #celebritiesonyoutube #tiffanyferg
TIME STAMPS & SOURCE LINKS BELOW:
0:00 intro
1:25 early youtube
3:30 traditional media vs KZhead
4:30 why youtuber tv shows often fail
5:38 why do we hate when youtubers get new editors (ahem, Cody Ko)
6:59 “SPILL is not a person” drama
11:26 Jimmy Fallon, Jimmy Kimmel... the late night takeover of youtube
12:45 David Pakman and corporate bias on YT
14:20 why does YT favor mainstream news over independent news?
16:37 - celebrities on KZhead
20:38 - the tea... GOOGLE IS PAYING CELEBS TO MAKE KZhead CHANNELS
23:13 meet Derek Blasberg, the man bringing high fashion to KZhead (including putting Emma Chamberlain and Louis Vuitton together)
24:42 KZhead’s (failed) new eligibility requirements totally favored mainstream celebrities
How The Spill Universe Started - • How The Spill Universe...
This "channel" tricked 900k users. This is how. (D'Angelo Wallace) - • This "channel" tricked...
KZhead’s celebrity invasion, FootofaFerret - • KZhead's Celebrity In...
Shock; KZhead is now corporate media (David Pakman) - • SHOCK: KZhead Is Now ...
When celebrities try to become youtubers - • When celebrities try t...
Jack Black's channel, JablinskiGames - / @jablinskigames
The Golden Age of KZhead is Over: www.theverge.com/2019/4/5/182...
Google Ready To Spend $100 Million To Get Celebrities Building KZhead Channels - www.businessinsider.com/youtu...
KZhead Teams with Derek Blasberg to Launch Fashion and Beauty Vertical - www.hollywoodreporter.com/new...
Kendall Jenner, Emma Chamberlain, Alexander Wang, and More Celebrate KZhead’s New Fashion Vertical - www.vogue.com/slideshow/kenda...
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Hello my dudes! My name is Tiffany Ferguson. I’m a 23 year old sharing my thoughts and life experiences. Here on Tiffanyferg, recently I've been working on my Internet Analysis series, where I research and share some commentary about online trends. I also occasionally talk about my experiences with college, traveling, study abroad, veganism, and other young-adult tings.
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They went from KZhead to ThemTube
Pretty fast
s o c i e t y
Oh hey, you're even here. It's an awesome channel
I said the same thing out loud listening to this
Real quick
I’m still trying to understand why Kylie Jenner has a KZhead channel when she has a whole ass reality show LMFAOOOO
For attention
🤑🤑🤑
KZhead is the best to promote makeup and skincare and other stuff and what does she have?
She’s not really on keeping up and isn’t a executive producer she had life of Kylie which flopped and she introduced by telling her viewers “this is a television, it’s like a big phone”. I think she thinks of herself as more of a social star because her time on keeping up has been limited since she was 18.
Even further promotion tbh
“manufactured authenticity” wow capitalism really out here doin the most
It's not new though - remember the boy band craze in the 90s? Or K-pop now? All manufactured images and scripted "characters", none of this shit is real or authentic.
germankiwigal I feel the same! I like kpop but it feels so shallow. Most of the songs are of the same type and the little vlogs they do seem so manufactured. I can’t listen to too much of it without feeling vapid and tired.
Can't wait for the manufactured love. Wait...relationship goals exist.
Lindsay Ellis did a great video essay on Manufactured Authenticity if you haven’t already seen it.
THE MOST.
I think this is why Shane Dawson succeeded in KZhead. He brought in an editor, but instead of a person behind the computer; Andrew is a friend. Publicly shown, adding to the content itself.
Can Shane dawson expose KZhead next :)
I was just thinking that too! It’s a genius idea. We’re literally seeing things from the camera mans point of view and you fell somehow connected to them as well because they are also just a person watching and reacting to what’s going on. It’s also makes it seem less like a production because instead of two people being filmed by an anonymous camera man like traditional media where even in reality shows the filming part is ignored, they act like the cameras aren’t there, but by acknowledging the camera man and having them contributing to the content itself it becomes more like 3 people filming themselves. I think it was a recent Saturday night live episode where the cast broke character and all started laughing and they cut to a camera man who was also laughing which you never see on television and then they cut to his camera view and it was shaking because of his laughing. I don’t know why but I just loved it! Probably for the same reason we love Andrew it makes it feel more real.
Yup KZheadrs that do that come off as more authentic. Thomas Sanders does the same thing
I freaking love Andrew and his goofy laugh from behind the camera
Shane Dawson is a celebrity. Don't be blinded by his attempt at being relatable, he is the same as them now.
icarly took on this whole topic years ago but yet we didn’t take their advice :(
on which episode?
Triple F “icarly saves tv”
thanks!
alexshmalex explain more im dumb
BB Chan ohh yeah I think I remember now... wow iCarly was ahead of its time...
listen tiffany, I feel like you just exposed youtube
i feel the same way
That explains the sudden chill I felt. Brr
vagd g Surprised this video’s still up,honestly
MB ..It was a joke.
MB It was literally just a sarcastic joke dude
Dude I swear youtube is gonna be like kpop, to make it on the platform you'll have to "train" with agencies for years and once your channel launches it will be 100% under the control of the agency or youtube, no swearing, no politics, no dating and people will eat that 💩 up.
This has already somewhat happened. I remember a few years back management corporations were offering to "sign" certain channels to their "label" of sorts. Basically the result was they would offer to advertise the channel, increase views and subscribers, etc. but take a percentage of the ad revenue and all future videos would be their property as opposed to the creator actually creating them. There might be a different title for what I'm trying to describe, but I remember watching KZheadrs in the beauty community talk about it. P.s. I love your channel/content Kristen.
As long as Kristen, shelby and tiff are on the case, I will be good.
There's something very close to if not exactly this happening in China! Livestreaming is a huge industry over there and lots of streamers work with agencies, companies, and trainers and their contracts can function a lot like signing on to be apart of a Kpop group. I watched a couple mini-docs on it at some point! I wish I could remember what they are but I know a quick search on google brings up some articles on the entire thing.
That Poppy teas
dummy why comparing to kpop when the closest is the mainstream media, which is like that already lol
youtube doesnt realise we came here solely to escape cable network in the first place. if they start only recommending celebs and their views on life, imma head out. on a side note: loving your videos lately!
Most will. Then the celebs will be stuck entertaining eachother as people get back to what really matters- real life.
This is so true. I abandoned the trending page long ago because it looks like a TV network most of the time. Let my home page or sub page look like that even once, KZhead will never see me again.
I see a recommend video of CNN or some other channel, I click on "do not recomend this channel". Even got to the extreme that on the middle of my subscriptions have those "live news" channels (Specially with trump propaganda)
I feel like everything on my phone is being overtaken and consumed by corporations, celebrities, and advertisements that it makes me not want to be on my phone anymore. Kinda like how I didn’t want to watch tv anymore. We need our own space away from all that stuff again
for real i feel the same way, I find myself deleting app after app bc it gets bought by google or some other big corp. and then gets infiltrated by ads, celebrity promotions, unwanted updates etc. similar reasons as to why i cancelled my cable. like can we just have one aspect of our lives thats not riddled with capitalism and inauthenticity pLS
Advertising and celebrity endorsements irritate me to no end. I don't like knowing that I'm being manipulated to think a certain way. My husband doesn't understand why I insist on muting all ads or leaving the room when they come on, but I am just trying to do what I can not to become a consumerist zombie.
lol just ignore it. It’s not hard. They have to make money, too. You aren’t that important. Use ads as a bathroom breaK, or pet your dog. Ads are 30 seconds. Do you just expect everything in the world to not also need money and only cordinate with what you want?
@@breannedixon9712 thats exactly what we expect And also, ads arent only 30s anymore, now i get 2 ads every 2 or 3 minutes of content and some of them are 1 minute and unskippable Ads should stay as banners under the video or sponsoring directly the youtubers themselves, i dont want to be stalked by google
Afonso B that’s too bad. They also have to make money. That’s not how ads work. You’re lucky we don’t just have tv anymore, where there’s 3 minute ads Every few minutes. No matter what, people have to make money. It’s probably going to inconvenience you a bit. Life is not going to worship every thing you do
I wish someone really smart created another platform that everyone could migrate to... I think KZhead has reached the evil corporation point of no return...
Marina Vilela Yeah and I think it should be made by a very well known KZhead creator. Then all the main KZheadrs should migrate there even temporarily to show they have bargaining power and they won’t put up with this bs anymore.
Yes :(
Marina Vilela yep
Marina Vilela Right?? And it would be cool if the platform also featured unique channel templates for each channel (like a website like Squarespace would) making channels stand out from one another. Maybe it would even feature a blog / instagram portion of it, as well as a Patreon-like aspect where people can subscribe to creators who have classes or extras. I can see this downfall of KZhead as a major opportunity for someone who wants to seize the opportunity of making individuals matter again. Because the YOU portion of youtube’s fatal end is near, whether we like it or not.
It's all lobbying from mainstream media. They're in their death throes, and spending billions on trying to kill youtube or take over it. Millennials and Gen Zers don't watch cable anymore, i haven't had cable in my house in 8 years. If they don't get us addicted to their content like our parents and their parents, all the power they've accumulated over time will be stripped from them. Even the recent FCC decision to move all content that's kid friendly to youtube kids where there are no comments or ads or ability to earn money from your videos; big media is no doubt behind that decision, spending hundreds of millions of dollars on "convincing" those lawmakers to chip away at KZhead's dominance in whatever way possible. All that just makes me resent traditional media even more, and makes me far less likely to consume their content. Notable exception of course, is Melanie Martinez, whose movie was extremely authentic, and put out for a whole month for free with no ads. It really feels like youtube content, and not something you'd ever see on regular tv. I went and bought her movie just to support her for being so awesome
What's scariest to me is that kids grow up saying they want to 'be a youtuber' now. Instead of saying they want to bake, or design games, or act, or dance, or sing, or do journalistic research on topics...or whatever they're good at that would make them likeable and watchable on the platform. People want to be famous for nothing instead of wanting to share their passions/hobbies and knowledge and hoping it gets through to others.
I want to be an actress and a writer when I grow up, but I always thought it would be cool to do a commentary channel, not necessarily to be famous but just because I’m passionate about things happening on the internet, movies, anthropology and such and I’d like to express it in a productive way. Though I do agree that a lot of kids want to be famous for basically nothing, I think there are some exceptions.
@@dionysusfilms165 yup my sibling is trying to be a KZheadr by doing the "Ace Family" type vlogs. I told her... dont do youtube just because you want money... her channel didnt succeed.
Its not scary...honestly they are kids when i was a kid i wanted to be Doreamon (anime character) because i used to love that show and watched it like everyday...the thing is if a kid really likes a thing they will want to do that and its normal.
Not me tho lmao
@@insaan2370 exactly when I was younger I wanted to be a barbie
I've also seen an influx of ads for beauty products that are made to "look like vlogs." Interesting.
Me too! And I live in Asia, yet I've been seeing more and more of these vlog-type ads that are for services available in the US.
YES omg they've been bothering me so bad! Like, who do they think they are going to fool with those?
Chloe S ikr it’s makes me not want to buy it
Jaishree Singh yes‼️‼️‼️
The Fenty Savage lingerie is being promoted exactly like that, a girl making a review of the product in a video that looks handmade, I hate how they think we are stupid
Tiffany: "You feel like you KNOW your favorite KZheadr. You have spent hours listening to and watching them." Me: "girl you are so right I was just thinking that I'm glad we had this chat let's go get coffee."
literally me, always after watching tiffanys videos
I feel that some ytbers are my friends, it's crazy
Sometimes when I'm lonely I'll play my fav KZheadrs vids on a loop and it feels like I'm hanging with friends!
Chances are you know them better than you know some people you hang out with. You know how their houses look, their political views, their religious views, their families sometimes, their life story, drama about them etc. I can't say this about most people i know in real life. Hell, I think I only know like 3-5 irl people that deep.
🤣🤣🤣
KZhead needs competition. They'll have to change their ways if there are other platforms like it that viewers prefer
This is a naive statement though. Naive because you don't realize the scale involved. Video upload services take a lot of bandwidth so the barrier to entry isn't obtainable by any regular company unless they are already a large multinational or invent truly game changing mechanisms to manage this (but content delivery platforms are already mature). And then you have to be able to police your own content unless you want a lot of copyright issues or other legal action taken against you, both of which will probably hurt your financial prospects in running the site in then long run. And then you have the fact that the more popular the state grows the more it attracts anybody and everybody and also is more bandwidth intense. The barrier to entry to compete with KZhead is the thing that is preventing others from competing with KZhead.
@@stealthis hmm interesting, I'm still sure competitors will pop up at some point.
Shiri Feldman Eventually, but probably not any time soon. KZhead will probably have a reign equivalent to cable TV. When they sell out completely and entirely, people will eventually find a new alternative, but it has to happen organically, and really we can't control it. We're at the mercy of Google
@@shirifeldman6510 they'll be bought up before they can get to the point that they are a threat to youtube. Capitalism breeds monopolies
stealthis I mean, their statement is still true. Regardless of how difficult it would be to compete, KZhead would have no reason to make the changes people want unless some kind of competition was doing it successfully and taking some of their business.
this reminds me of that episode of iCarly where some company tried to make the web show into a tv show but in the end the show didn’t work bc it lost its authenticity
Aww man i remember that too! Sadly real life is a bit different. Corps will always win because they had more money.
Lindsay Ellis did a good video on “fake authenticity” via her obsession with cake channels
Yessss this reminded me of Lindsay too!
Love ur profile picture, very inspired.
I think the reason we don't watch KZheadrs on TV is because WE DONT HAVE CABLE. KZhead is my tv.
yes, this is absolutely why.
Or for myself, it is the fact it is overproducted on TV
Same, i haven't had cable tv in 8 years. And big corporate media's attempt to colonize and take over youtube just makes me resent them even more, making me actively avoid any of their content.
Yeah, I'm canelling my cable package because I could replace it with a bunch of other stuff and get better content for less money
Who even has cable anymore? I haven't had cable in years and I don't miss it. KZhead, prime and netflix are plenty to keep me entertained haha
I’m only ten minutes in but I think there are some “corporate” KZhead channels that do an incredible job sitting in that middle section of orchestrated/authentic, and one that comes to mind is Bon Appetit. They are definitely corporate and orchestrated, but they do a great job being clear about who’s behind the camera and show people interacting with each other - making it seem very authentic. Still, an interesting dichotomy.
This is so true and especially interesting if you watch their very first videos. They were pretty bland at first but they eventually realized that people like authenticity and charismatic people. And it works :D
I do love Bon Appetite
A lot of artists are completely made up by a team inside record labels. What they wear, the lyrics they sing, their answers they give on interviews etc... the personality people think they have naturally actually is constructed to be more likeable. And you know what? People like them anyway.
Jubilee is one too.
@@Gabriel-ud5hu I mean, if someone's scripting BA's characters and those are just actors with a few cooking skills - I think a few oscars should be waiting for them, cause fuck me I believe each and every one of those characters to be a real human (and I don't even consider some of my acquaintances to be that).
What youtube doesnt realize is that a lot of people, myself included, would jump right to another platform if our favorite creators moved. We aren't here for Daddy KZhead. We're here for our favorite down to earth creators.
"You want your favorite creators themselves to suffer looking at their face for hours on end" oh damn 😳
That got me too lol
Hi Kristen 🙋🏻♀️😅
Bold of you to assume I'd EVER not watch the entire video
It’s sad the KZhead has become entirely focused on selling people and products rather than entertainment. Bring back the days of random sketches!!
Or, you know, basic videos people recorded? Because that too was the core of KZhead.
Greed is the root of all evil.
KZhead is owned by Google so
Especially cable TV is slowly dying, like who in Gen Z is actually going to pay for it when we can have Netflix and unlimited 'free' content on KZhead? So cable TV needs to adapt to the newer generation and come to KZhead. I think that traditional cable TV is paying a lot so they pop up on KZhead all the time and don't get completely forgotten...
Agreed, the only reason I watch cable TV is because I still live at home with my mom. However, my mom really wants to buy the Amazon FireStick because even she is beginning to get tired of paying for cable.
It's hard to imagine cable TV lasting another 5-10 years with all of the other options, including to pay for KZhead TV/live programs or Hulu live TV.
This week on: Why KZheadrs need to unionize
Something that would be interesting to see would be the rise and fall of Buzzfeed
but the ghoul boys :(
The only thing I like about BuzzFeed, is BuzzFeed Unsolved with the Ghoul Boys.
I only just found out that Ryan and Shane have their own channel called Watcher. They have cool series like Shane telling historical stories with a puppet (Puppet History), but I don't think they're allowed to promote it via BuzzFeed.
All buzzfeeed channels are literally the same 20 videos repeated. They have done so much videos trying international candy . Buzzfeeds content is lazy content
Jabreakit Jubawit And that doesn’t even mention their website. Everything on it is recycled. You go to an article and it’s just a Reddit thread copied and pasted to get them content. It’s ridiculous.
I was talking about this exact issue with someone yesterday! the 3 channels I mentioned were: shay mitchell, will smith, and jimmy fallon. all of which are in the thumbnail for this video. WEIRD. great, well-researched video!
and now all the models! karlie kloss has been doing it for a while but then romee strijd and sanne vloet started doing it and now doutzen kroes also started a youtube channel
@@ssnow08 I think Sanne actually makes her own content but Doutzen has a professional production team
@@ssnow08 they always get recommended on my yt homepage and are so far from my horizon that i didnt even know they were models, i just thought they were emma chamberlain type vloggers 😂😅
@@finedaysunday omg hahaha no a lot of vs models or past vs (victoria's secret) models now have youtube channels
They just want the money
Ok last comment but the last few minutes of the video are seriously making me wish there was an alternative independent platform for video. KZhead is becoming really dystopian...
i remember my mom telling me this would happen to youtube in like 2009 because of capitalism. here we are.
It's not capitalism, it's people running KZhead who have no idea what the fk they're doing and have absolutely no experience or credentials whatsoever running an entertainment company. Inexperienced people often think that the key is to simply push people who are already popular, without realizing that the popularity is transient and fades quickly and they must constantly be finding new people to keep it fresh. This is why experienced companies like professional sports have a draft every year and are always promoting new talent. The complete idiots running KZhead don't get that and have destroyed their own cultural relevance. They'll pay or it. They've been on a downward slide for years in terms of their trend ranking.
youtube should be making independent creators more known and famous, rather than putting famous people on a platform that they don't belong to.
Triple F but that’s just it...the creators and moderators of “You”tube are now part of the famous or “it” crowd. I guess it was bound to happen eventually. Now they (corptube) want to support those who can support their thirst and desperation for larger checks. And unfortunately that’s not smaller creators :/
Well, a lot of these creators are just savage people who seek to provoke other people. And then they scream "Oh, KZhead censors edgy content! Orwellian morons EXPOSED!!!" A lot of these authentic creators are at fault that KZhead felt the need to go corporate.
I feel like the first KZhead channel that really showed a corporation trying to be relatable on social media was the creation lonelygirl15. I wouldn’t call them a corporation, but they were a production company. I remember everyone was so obsessed with Bree and liked how “quirky” and “relatable” she was and everyone believed that Bree was a real person. And then it came out that lonelygirl15 wasn’t a real person, but an actress. In 2019, it’s nothing new. But in 2007, that was such a big deal. I remember people were shocked.
to be fair, that company wasn’t pulling a modern “let’s cash in on yt’s success” kinda thing, they wanted to use it as an arg platform to tell a story that dealt with themes of inauthenticity itself.
Such a great point! I completely forgot about the lonelygirl15. Various KZhead creators have been speaking out against other creators that have scripted/carefully curated content for years. KZhead’s BEST content comes from authenticity. Majority of viewers agree, and KZhead keeps pushing mainstream and corporate content. 😒🙄
I will point out that lonelygirl15 was from the beginning intended to be a gripping story in its own right, even though it did pretend to be something it wasn't, and was always an indie production. I don't think scripting is the same as channels secretly being owned by media corps.
@@thejaimebush I hope creators migrate somewhere less greedy that protects the people that actually make platforms meaningful and that youtube crashes and burns like Tumblr.
Good argument because you tube has always been corporate
And whoa the whole KZhead paying celebs is so disappointing. Also the check mark I won't be getting 😂
Well you get it now
Well...lady luck smiled
Short answer: money Long answer: money
Tiffany Ferg when celebrities start KZhead channels: "you guys are getting paid?'
It's bullshit
Hi I’ve been a lurker for so long and I’m obsessed with your videos!! I watch sooooo many fashion creators big and small and NONE OF THEM WERE INVITED TO THE “KZhead fashion” LAUNCH!! I only saw celebs there 😭😭😭. The worst.
My guess would be that Jack Black actually watches stuff on KZhead and "gets" the whole tone and aesthetic, and the vast majority of these celebrities don't.
I started watching KZhead to get away from celebrities.
Me too. I can't figure out how to unplug from pop culture if it's all over KZhead now
you're such a gem and i love watching your content when i am feeling inquisitive and "deep"
wow i really relate to this comment sm, i know exactly how you feel
I get that they don't want the site to just be another dead in the water platform like myspace or whatever and keep it going by making it become more corporate, and as long as I can still watch my favourite KZheadrs I'm pretty happy just avoiding all the crap that comes up. The thing that bugs me is that the income for proper independent KZheadrs is going down. That's not right, and the algorithms should still favour the proper KZheadrs. Anyway Tiffany I love your videos, you're great! :)
Plus some youtubers are copying editing styles so now mostly every KZhead video is the comedic meme-like video... I watch this gamer who used to leave their live-streams like regular KZhead videos so it was like gaming ASMR for me and a lot of other viewers. I’m okay with change and I actually enjoy the comedic-type quick shot to shot in the same sentence editing but i think the same popular “fast edited quick shot to shot; no long take” editing style is really becoming overbearing and “favored” with viewers and in the algorithm (10 minute videos are more to be seen than hour long ones) more and more taking over individuality and creativity from youtubers who don’t or didn’t care about editing. Idk... I’m just tired of seeing the same type of content in different forms/genres.
Am I the only one who just wants to see KZheadrs here not for the money but because they are passionate about the topics they want to share? Ofc I want my favorite independent youtubers to get some "hobby cash" but once it starts paying "like a career" I lose interest.
@@asdfghjkl-oo7lv me! i wanna see youtubers who aren’t trying to make it a job man
@@tgwtg9428 I just wanna see people have fun again tbh. I could care less if it looks "aesthetic". Just share some fun stuff with us. I wish youtube would also reccomend small creaters too.
Watch Cut and Jubilee struck a good balance because they aren't big media giants, you get the sense that it's very organic because we've met the whole team, we've seen a group of film makers and creators start up and expand, but it still has a very organic vibe
its organic because they have started on youtube and have been doing it for years. they weren’t a company before, they became one from youtube.
If it comes to a point where there are no non-corporate creators anymore, I'll stop watching KZhead.. Idk about all these celebrities and they can't force me to start doing so
"It doesn't feel like-" *It's our SUPER HOME SALE AT ASHLEY'S FURNITURE*
I chuckled way too hard at this 😂
ASHLEY FURNITURE HOME STORE
😭😭😭🤣🤣🤣💀
Oh gurl the shade, the salt, I'm living for it
chai is literally the hindi word for tea. so what you’re saying registers in my brain as “tea isn’t spicy, unless we’re talking about tea.” 20:34
Exactly! 😂
Samme
Haha exactly.
TL;DW Tiffanyferg never existed and was a corporate creation this whole time
The unfortunate reality of unregulated capitalism my friends.
i hate capitalism
Eat the rich!
Ducky McDuckface yes comrade!
Everything that has a positive or inclusive intention will be destroyed by capitalism. Because 1 - they don't want unprivileged people to feel included and 2 - they definitelly don't want to see them profit from it.
@@Gabriel-ud5hu It's definitely about snubbing out the competition and less about feeling included. Capitalism doesn't give a fuck about how you feel wether it's feeling excluded or included. They just care about their bottom line.
Yes seriously. That van life girl I forget her name... it’s obviously expensive professional cameras and setup. She has no tools whatsoever in that van and she doesn’t do anything herself. She even said “I can’t believe these idiots think I live in a van”
I'm here for the tea as well :)
When did she say that?
Man she was to cool to be true
PREACHHHH ILL FIND THE LINKS FOR YALL GIMME A MINUTE
@@tiffanyferg kzhead.info/sun/pLqvncuvb5-iras/bejne.html go to 17:48
Loved how before you specifically mentioned Cody and Noel, that’s exactly what I was thinking of when you were describing how we notice a change in editing 😂 that poor editor must have had his confidence shaken after that
That video was so obnoxious though 😂 especially all the gross sound effects
Dang, looks like KZhead is "growing up." Low key, youtube is about to be 15 and in company years that has to be at least 32. They've fallen out of love with their original MO and have opted for "grown up"/corporate tactics. They've forsaken originality for cash and I'm certainly not here for their games. Sad thing is, they think the masses will just accept their foolishness, but an overlooked niche can cost you the industry. Hope they wake up
Tbh I'm kinda done with YT when it started to become a job? Because then their started to push sponsors, drama channels, more ads and changing the view from fans to customers ?😑 i mostly still use it for the comment section. But also I think this will now happen to any popular app. Lastly YT legit continues giving me Facebook and Instagrams ads to install them lol sorry but never. Worse are those ads for shitty mobile games that look like those 2009 online flash games
just install ad blocker
@@twice_velvet nah, there's youtube vanced for that thx for the suggestion through
omg finally i don't feel so alone. I don't have an instagram, I've used twitter for a combined 20 minutes in my entire life, and i haven't been on facebook in years. That shit is a cancer
i get tiktok ads constantly. like i’m not downloading that crap but jeez. and there’s so so so many ads now (2 before a video, scattered throughout). so mine are all tiktok
an I OOP sis
This is perfect timing. I just sat down to eat my snacks
This video was super interesting as always!! I just found you a few days ago in my recommended and really enjoy your content :) I recently took on an editor to help me continue to make content while going through fashion design school. Luckily- my boyfriend is the video editor so he knows me and my humour very well and my audience seems to really enjoy the change. Actually I keep getting comments saying "my editing" got better/improved soooo OOPS lol but I'm very grateful that the shift in editing style was well received on my channel at least :)
I like watching some corporate contents like from Late Show & Tonight Show because I can't access those content from TV. Especially if I want to find just certain clips or segments of a show. I'm saying this as a non American, it's my way to find better quality entertainment. Although I'm not interested to watch these celebrities KZhead channel.
I was just thinking about this! I use corporate KZhead to access "foreign" contents not available in Indonesia hahaha
Your work is strong, Tiffany. These essays are sharp.
I've noticed this as a trend with anything that becomes popular. As soon as it's a trend advertisers latch on and take over.
You are a blessing to us all 💥
If any entrepreneur is looking to make a new video streaming platform, now's the time.
they have a bunch already ur just in the bandwagon
Raymond Flores yeah but none of them have made it mainstream. besides it’s hard to do when everything from music videos and OG youtubers are basically tied to youtube
@@raymondflores5176 can u suggest any new platforms
@@monikan2309 Bitchute of course. But yeah, nothing mainstream is out yet.
John Oliver is probably the only “Corp” KZheadr I watch
He's great. And I never get ads on his videos either
Eh. He only made his way into the establishment so he could poke it with a stick.
You inherited a problem child business daddy!
And Hasan Minhaj, it's so awesome that he made his episodes available on KZhead (unless you're Saudi Arabia).
Is he a corp youtuber or doesn’t he just upload segments from his show on KZhead?
The whole Spill drama is pretty much the same as lonelygirl15 from back in the day... brands have always been trying to get in on KZhead’s success
I feel like a lot of people have remembered lonelygirl15, but keep forgetting that it was supposed to be an ARG and critique of KZhead's reliance on authenticity -- which was only later sponsored.
Yep always
It's because all they care about is money. I hope a LOT more people see this video
right😭 it's really sad at this point
Related to the KZhead theme - could you do a video on Kids' KZhead? There's channels such as RyansToysReview which is basically embedded toy ads aimed at toddlers, which there has been controversy about. Also some anecdotes of videos that look like kids videos but spliced into the videos are violent and disturbing themes. And apart from the content of the videos themselves, what will be the effect on young kids of growing up with such accessible streaming content at their fingertips at all times? Is there any evidence that this is affecting them already? Is such an unregulated platform even safe for kids to be using, since compared to television where all the shows are screened, basically anyone can publish on KZhead and often the only monitor on the content is algorithms or other user reviews?
You’re amazing. I’m glad the algorithm helped me find you. Or helped you. Whatever. Love you😘
As a small music video creator on KZhead I feel every aspect of what you were saying. I guess rules will never be truly fair so all we can do is keep our content up and cherish the close relationship we form with our fans
This transition makes me sad. I really adored the small, community feel KZhead once had.
I've been seeing that Alexa Chung video Every Single Time I went to recommends but funnily enough it was never on the front page so I couldn't "Not interested" it. It was so obviously sponsored and I'm glad you've made an in depth video about this phenomenon because now I know that everyone is experiencing this
Saaame! Alexa Chung's channel kept appearing but I couldn't mark it as "not interested".
Saaaame. That channel is being shoved down my throat everyday
But tbh I love her because she has a great personality and there are (yet) not many sponsorships.
I found you recently and I've fallen in love with your well thought out content. I appreciate the ways you talk about complicated issues in a down to Earth way. You make these ideas more bite sized.
The whole Jack Black thing threw me for a loop because it forces me to examine my perception of Undertale. The Celebrity™ knows about Megalovania?? Does he know about Undertale??? Does _Hollywood_ knOW about this facet of nerdery..?
Your videos are SO GOOD. you’ve found your niche and you’re crushing it. 💜
Jack Black's youtube channel is the only celebrity youtube channel I care about.
Kellie Skywalker-Solo what’s Jablin’, Jables? Sorry, no gaming video this week.
@@emmabunch-benson7922 neither did I 😄
Highly recommend Lindsay Ellis's video on Manufactured Authenticity
This makes me so sad. I love KZhead because there aren’t celebrities. Otherwise I would just watch reality TV. Really disappointing.
Independent creators are the only thing that separates KZhead from every other streaming platform - I don’t think this is their greatest business move.
ok but how many more complaints before someone make a better youtube platform and y'all move there instead?
LMG is trying with Floatplane, but it's much harder than it sounds. You have to bring your viewers over to the new platform, and if your viewers watch all their other content on youtube, they'll be unlikely to switch viewing platforms for one creator. You would need a coordinated mass migration to the new service. Aside from that, the entry cost is extremely prohibitive. Imagine how big the servers need to be to hold all the content on youtube. It would cost billions. KZhead's not going anywhere, and we're pretty much at their mercy.
@@BothHands1 I went to Floatplane to check it out and when I saw it requires sign-up I left. Transferring your audience to a new platform is hard enough but putting a wall in the way of content doesn't sound like a good idea.
BroadwayInHD Yeah, they're just starting out and doing it as a passion project. I don't have an account either, tbh. It's mostly just tech youtubers for now anyway, but they need to slowly build up capital with their current loyal audience of techies, so they can grow their servers. It's probably not something that's going to be interesting or accessible to the general public for years, if ever. It just goes to show how hard it is to start a new platform like this. When you don't have 10 billion dollars to set up server farms all over the USA, you gotta start small with a dedicated and passionate audience who will help you raise capital, and donate/contribute.
Many small youtubers have talked about this, some have migrated to a platform called Minds, idk how that went tbh
I hope it's soon. People be like, "I guess the current system's bad, but if we complain enough -- it'll magically get better." KZhead has a lot of areas where they need to up their ish, and, even though I understand why some people may think their complaints matter to massive corporations, moving away from the platform is the only assurance we have of changing something. We have no choice but to be complicit in the system for now (unless we go off the grid or watch cable, ugh), but supporting the people who are trying to make a new platform, with the aim of eventually moving to the new one is our best bet. -Are we still talking about KZhead?-
Time for us all to re-locate to dailymotion... or pornhub
Helpless independent creators fucked by big dicked sted dad corporate interests
Pornhub sounds like a good alternative tho
Funny enough I was on a thread the other day that basically said we should all flood pornhub with yt type content and that they would notice and realize they could become much much more. Something like “vidhub”. They’re literally the only other company with the infrastructure to deliver the amount of videos to that amount of people for YTers to move over.
@@someguynamedvictor lets do it!
@@someguynamedvictor that is an insane idea, so much so that it has incredible potential! #floodpornhub
loving this SpIcEy TeA tiffany
Omggg i love you Luke, also Tiffany. I can die in peace
Here’s the thing, i feel like the main KZhead audience, those of us that actually log into an account everyday or at least a few times a week and who are watching several hours of content each week (I personally watch videos like it’s my job) have little to no interest in the celebrity takeover. I have watched some talk show clips (love John Oliver!) but as far as personal celebrity channels? Pssshhh. Don’t care! The only one I’ve seen that might count is Steve-O. My point is, the people who are putting the most into supporting KZhead don’t give two shits if celebrities make videos.
Finding new creators is increasing in difficulty due to how much YT pushes celebs.
Your KZhead channel is truly one of the best. ❤️
I agree
I stopped watching spill for u bc like u were taking a deep dive and giving insight on stuff like spill a lil but the thing is spill was always so robotic and you’re more human, relaxed and stuff ya know??? I like u better man
I’ve watched quite a few videos of yours but now I just have to say it. I’m amazed by how articulate you are and how well you elaborate on the subject. It does seem like a lot of work to put one video like this together. It quenches my curiosity and keeps my attention and is credible at the same time. Great job. Not sure if you see the comment, but I’ve decided to put it out there whenever I really like something
*Tiffany:* "This is an important one, you have to watch the full thing" *Me:* "don't worry hon, I already do and ready for more with post notifs on"
The way you connected the verification- problem to the topic of the video blew my mind.
I think that a new platform is needed, because there is too much favoritism on KZhead, all KZhead does is push down our throats their favorite celebs or KZheadrs, it’s like there’s less and less place for regular people who are actually relatable and much less known unlike these privileged wannabe relatable hanging out with stars Emma Chamberlains of KZhead...
tiffanyferg OMG Tiffany you replied, yoooo I’m dead 😂❤️ I know right?! All KZhead cares about is money...instead of caring about their viewers. KZhead really needs a strong competitor who’s gonna snatch their position of a leader, maybe then they will understand us viewers worth...Sigh...I remember back in the days I used to love KZhead and Facebook so much, I think that we all truly believed that these two were platforms of broadcasting ourselves/keeping in touch with people, they were actually fun and relatable, but now after they got so many ppl hooked I understood that they don’t give a shit about us, all they care about is money and popularity ☹️ I wonder if you know how much disturbing stuff is left on KZhead uncensored? One of the most disturbing things I found out about KZhead is the child pornography and pedophilia that KZhead allows to grow...
I’ve been subscribed to you for quite a long time and I just wanna say that it’s been very cool to see you find your voice and niche in the past year with this series-it really lets your intelligence, passion, humor, and talent for communicating shine (like seriously, it feels like you were MADE to be a professional explainer of all things culture, I don’t know what it is about the way you do it that’s so compelling to listen to). I remember a long time ago when you said you would need to quit KZhead if you didn’t find more success on the platform soon, and I’m just so glad that you did and now seem to be thriving :)
But on this whole situation, I think KZhead is really shooting themselves in the foot by shunning creators for celebrities and companies. Firstly, viewers who watch creators have a loyalty to them as a person and, by a certain extent, KZhead because they're KZheadrs. Whereas viewers who watch company videos and celebrities won't have a loyalty to KZhead so much; they're used to seeing that content on multiple platforms, so will follow the content instead! Also, the celebrities and companies don't have a loyalty to KZhead because KZhead is a way to make *more* money, not to begin a career or express yourself, like KZheadrs' motives.... I get from a company perspective YoTube wanting celebs but why are they so clearly hurting creators to do so?!
Honestly...jmo, but interest in celebrities is going down... there's really not much about a traditional celebrity's life that is remotely relatable to the regular person. I quite literally stopped paying attention to celebrity life so I could enjoy movies again without it being ruined by their personal lives. I don't need another glossy celebrity bs channel in my life. Can they just go back to their corner so I can enjoy them??
It is bad that we are now CorpTube
I'm so grateful for this video, because I just have NOT understood what's been going on lately with KZhead! i exited Facebook, Twitter, and Instagram several months ago for my mental health but kept watching videos, and this was really important for me to see. Thank you for sharing this information, and I hope this video is viewed WIDELY
Thank you for finally explaining why my feed has been exploding with KZhead videos starring old child stars from my long gone favorite Disney channel shows. I’ve been hella confused. Like...hey girl glad to see you’re still out there but what’re you doing...on KZhead? It just feels weird to see celebrities we aren’t supposed to know well entering the intimate space that KZhead is supposed to be
"the voice of your creator" KZheadrs are gods now 😂😲
comrade tiffany
Watching this while editing, that bit at 6:00 was too real.
I am so encouraged that you are bringing this message to us. I have never really understand the celebrity worship. There are so many other professions that deserve our attention and reward. It is disheartening as you mention but at least you are bringing us information. What we are able to do with it is uncertain but I hope for the best. You young people have an opportunity to make some valuable changes.
The best youtuber on this platform. don’t know why she doesn’t have more subscribers. All her videos are so informative yet funny!!!!
Informative I can live with. Funny...? Not so much.
I try to only watch KZheadrs, rather than souless corporations although I will continue to watch Spill, but I am extremely disappointed to hear than they're run by another robotic corporation.
Why watch spill tho? Other than the production quality they have absolutely NO original ideas, receipts or good research. They come with the tea late to the party also, their content is mostly stolen from the original drama channels. I personally don't even care about the animation because I don't actually watch it, I just listen to it while doing other stuff.
I feel like KZhead drama is not a big deal and should be light hearted. It is just so much better delivered by someone putting some personality into it rather than a scripted voice and a monotone cartoon. It makes it all seem like a much bigger deal than it is and tbh is just kinda boring. I don't know who is fun in the drama community now but back when I still watched stuff like that rich lux would always make me laugh (his content is not that fun anymore tbh unfortunately).
david pakman gets his news from corporations he should shut up and hire journalists if he doesnt want them empowered but nope he relies on cnn and fox so does kyle kullinsky and tyt
YOU shouldnt support spilL then. theres a bunch of authentic drama channels that are good,dont give the corps more views
@@itsbrandyxoxo5001 thank you
KZhead can drop as many “reasons” as they want but the population isn’t dumb - ALL choices come dow to $$$$$$
I have literally been binge-watching your videos during c*rona, they are so entertaining and well thought out and you have an amazing speaking voice, I cannot wait for more!
i recently found out that my ex boyfriend was lil miquela for about a year, verrrry strange
Maeve K oh wow 😮
Maeve K please tell me more
PLEASE EXPLAIN
tbh I'm not sure how much I'm allowed to say, but more or less he got a gig doing "social media ghost writing" (very common for celebrities or public figures) for a media company, and... that was his assignment. lol
oh here we go, techcrunch.com/2018/04/23/the-makers-of-the-virtual-influencer-lil-miquela-snag-real-money-from-silicon-valley/ basically he got a job at Brud hahah
DID YOU JUST PULL THAT OUTRO FROM MY BIG COMFY COUCH FEVER DREAM?!?? very well done video as usual
I originally came to your channel after smoky glow recommended you and im really glad I found you. I've slowly been watching more and more of your older videos and just wanted to say I really enjoy your content.
I literally love all of your videos. You have a very eloquent way of speaking about topics and always hit the nail on the head! Thank you for staying through all the bs youtube puts you through