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Apple's Biggest 'One More Thing' Moments

CNET Highlights
2023 ж. 7 Мау.
915 072 Рет қаралды
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Steve Jobs was famous for his "one more thing" announcements during Apple product events. CEO Tim Cook has carried on the tradition, most recently with the Vision Pro mixed reality headset. These are our favorite "one more thing" moments all rolled up.
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  • Steve Jobs actually didn’t use the “one more thing” for his biggest new product announcements (for example he didn’t use it for the iPhone or iPad), but usually for crowd pleasers that could be big or small, sometimes even just a new feature. But since it was one of his catch phrases, Apple now uses it in his honor for their biggest product announcements, which I think is a really nice touch.

    @The-Rest-of-Us@The-Rest-of-Us10 ай бұрын

    • bro just described the video

      @undrrwrldd@undrrwrldd10 ай бұрын

    • @@undrrwrldd I’m following Apple since 2003 and watched all their keynotes since 1996, so I’m just giving you a summary of the situation.

      @The-Rest-of-Us@The-Rest-of-Us10 ай бұрын

    • great thoughts!

      @joaogelatti7995@joaogelatti799510 ай бұрын

    • They simply take advantage of the positive impact that the phrase has left and use it now when they need it most. It’s not honor, it’s marketing. And that’s okay. If by the things of life the phrase had been left with some negative connotation, even if Steve or whoever said it, it would simply never be mentioned.

      @remdt@remdt10 ай бұрын

    • Apple has the magic touch and has history with their products like the 9:41 on every product, unlike Samsung and Google.

      @wifine1951@wifine195110 ай бұрын

  • Steve Jobs’ presentations are just incredible. He keeps it so simple but everything just sounds so exciting. Even looking back on 15 year old technology is exciting when he presents it

    @scottmackintosh5934@scottmackintosh59347 ай бұрын

    • I love Louis Vuitton, Andrew Carnegie, Борис Нудельман, John D. Rockefeller, Leonardo del Vecchio, Dietrich Mateschitz, Paul Allen, Liliane Bettencourt and Steve Jobs

      @etomichelverny@etomichelverny2 ай бұрын

    • Yeah. I am not even into Apple but he makes it sound like these products will help us go forward into this amazing future where everything is exciting and awesome. One of the best presenters of all time.

      @xagon2012@xagon201211 күн бұрын

  • I just wanna say RIP to Steve Jobs..man really was a visionary!

    @prescotthancock5907@prescotthancock590711 ай бұрын

    • Pun intended?

      @EjayT06@EjayT0610 ай бұрын

    • @@EjayT06 not at all. What’s the pun? My brains not computing 😂

      @prescotthancock5907@prescotthancock590710 ай бұрын

    • @@prescotthancock5907 Lol, just the *vision*ary 😂

      @EjayT06@EjayT0610 ай бұрын

    • bro what 💀

      @qChronos1@qChronos110 ай бұрын

    • Hold me back holdmeback

      @dereksoyousayyournameis@dereksoyousayyournameis10 ай бұрын

  • I think the iPhone X one more thing was also quite big

    @The-Rest-of-Us@The-Rest-of-Us10 ай бұрын

    • Yes!!! Absolutely was waiting for that too in video…

      @VPlayMusic@VPlayMusic10 ай бұрын

    • actually bigger than apple music I think, weird choice in the video

      @itsluvu7809@itsluvu780910 ай бұрын

    • It was huge

      @Brokeboytawa@Brokeboytawa10 ай бұрын

    • Everybody was talking about the notch, everybody hated it, then grew the love it

      @RodrigoroRex@RodrigoroRex8 ай бұрын

  • Vision Pro blew them all out the water

    @MrDoubleT123@MrDoubleT12311 ай бұрын

    • This is just the first gen. Imagine how the later generations would be

      @sambitgarai3195@sambitgarai319511 ай бұрын

    • It’s gonna change the world

      @travis5141@travis514111 ай бұрын

    • But the Bill was so heavy it stayed 😂

      @subhradeepsharma@subhradeepsharma11 ай бұрын

    • @@subhradeepsharma it does not make sense to buy now. If u know how laptops came when they were first made, bulky and expensive. Hopefully, within a few years or so, it may become affordable.

      @sambitgarai3195@sambitgarai319510 ай бұрын

    • *Wallets

      @jaylencollins4877@jaylencollins487710 ай бұрын

  • Who would have thought Apple could come out with something that would top the Steve Jobs era? Vision Pro in the long term will be bigger than the iPhone itself. It is the future of computing.

    @m3mario@m3mario11 ай бұрын

    • I think eventually when you can wear it like normal glasses than yes, it will replace all devices including wearables

      @p5rsona@p5rsona11 ай бұрын

    • @@p5rsona even now people would buy it if it was less expensive. It wouldnt be that hard to make it less expensive either cause they can just drop the second display which would reduce price significantly. Another thing they should do is try and replace atleast some lf the metal parts with lighter material

      @AbdulAzeez-up4nw@AbdulAzeez-up4nw11 ай бұрын

    • His spirit will always live on in that company.

      @alwaysyouramanda@alwaysyouramanda11 ай бұрын

    • @@p5rsona maybe even contacts

      @gabriellacroix3027@gabriellacroix302711 ай бұрын

    • I saw a video today of a clip of Steve Jobs talking about her headphones is an Emerson’s experience for audio, but there’s not headphone equivalent for video. He was probably talking about vision pro

      @tianrun_li.3dm@tianrun_li.3dm10 ай бұрын

  • Its always interesting to see the way Apple conducts new product announcements. Steve usually built up to the reveal by talking about the product landscape and telling you (before its revealed) the exact reason why they created the product. He will show you the landscape of how bad things are, ask you to wonder "what if there was a way.." and then show you the product. He will then loop back to the original case for the product and show you how they checked off each challenge. Now its usually video first, talk about it afterwards.

    @macpac22@macpac229 ай бұрын

    • Rightly said… The way Steve Jobs took the whole flow was something I totally miss in present Apple events…

      @nimeshrunwal8560@nimeshrunwal85607 ай бұрын

    • Because there's little to none innovation going on right now. Steve jobs solved problems, current apple events have to make up problems that aren't there

      @rohanved1214@rohanved12146 ай бұрын

    • @@rohanved1214not at all true

      @00z53@00z53Ай бұрын

  • Everyone was expecting a vision pro device but the “one more thing” from Jobs gave everyone taken back by surprise!

    @pkk2009@pkk200910 ай бұрын

    • It’s harder with people watching patents and FCC filings etc easily these days.

      @JeremyDeBose@JeremyDeBose10 ай бұрын

    • @@JeremyDeBose yea and ppl who leak internal infromation the whole time

      @yichen6822@yichen68227 ай бұрын

  • its great to see how far the videography and quality of their launch events have come, definitely thre most fun to watch

    @Grantium_@Grantium_9 ай бұрын

    • I love Louis Vuitton, Andrew Carnegie, Борис Нудельман, John D. Rockefeller, Leonardo del Vecchio, Dietrich Mateschitz, Paul Allen, Liliane Bettencourt and Steve Jobs

      @etomichelverny@etomichelverny2 ай бұрын

  • Apple knows how to pull off a show and make desirable products, I'll give them that

    @kfireven@kfireven11 ай бұрын

    • You'll probably give them your money as well.😅

      @MrShrejo@MrShrejo10 ай бұрын

    • @@MrShrejo Yes

      @kfireven@kfireven10 ай бұрын

    • Steve Jobs did, them announcing Apple Music has no place in this video, seeing as it was 5 years too late when it came out.

      @kookythymes2838@kookythymes28387 ай бұрын

  • Ahh I miss Jonny’s voiceovers so much 😢 Not to mention live audiences for keynotes

    @wesleyp3579@wesleyp357911 ай бұрын

    • Definitely miss nervous exec live demos

      @progenitor_amborella@progenitor_amborella10 ай бұрын

    • of course..totally agree..

      @robhingston@robhingston10 ай бұрын

  • It’s so funny seeing the old stuff like FaceTime get announced like it’s a whole new device when it’s so often used nowadays

    @kreze9696@kreze969610 ай бұрын

    • That's literally the point

      @OsmarBros@OsmarBros7 ай бұрын

  • One more thing: You forgot one "one more thing" the iphone X one

    @lawsonhellu4718@lawsonhellu471811 ай бұрын

    • Also, M1

      @bhasin_rounaq@bhasin_rounaq10 ай бұрын

    • Yeah iPhone X was pretty big

      @Plen3716@Plen37162 ай бұрын

  • Steve had such a way in explaining things in such an easy way

    @Whopcap@Whopcap10 ай бұрын

    • this sentence hurts me

      @nobody_fear@nobody_fear7 ай бұрын

    • hahahahah

      @jeffrey5952@jeffrey59527 ай бұрын

  • It’s about time that One More Thing made it’s grand return!!! I literally screamed when he said that (internally, of course)!

    @mbcommandnerd@mbcommandnerd10 ай бұрын

  • “one more thing” meant so much more when Steve said it.

    @Elmer_RedEagle@Elmer_RedEagle7 ай бұрын

  • Gosh I miss Steve. I watched every apple event from 2008 to 2011 when he died. I’ve still watched since then, but it’s not the same.

    @TheArbiterOfTruth@TheArbiterOfTruth7 ай бұрын

  • I wish vision pro had live audience

    @TheGamerTazz@TheGamerTazz10 ай бұрын

  • 0:10 Facetime 1:16 MacBook Air 2:35 Watch 4:34 Music 6:06 Vision Pro

    @Wha73v3r@Wha73v3r7 ай бұрын

  • The improvement of the microphone they use is insane.

    @clayyu4886@clayyu48868 ай бұрын

  • The live presentations had so much more charm

    @nps5077@nps50777 ай бұрын

  • It's called a technique to get enthusiasm by others to stay connected ...and they feel like a suprise . ..one .more.thing.... ..just not words

    @kingkalagamingyt1839@kingkalagamingyt183910 ай бұрын

  • Steve would be proud of the innovation Apple has been able to continue for the 12 years since his untimely passing. The Vision Pro is the "everything" device, which is what the iPhone has been for the past 16 years. In 10 years, Vision sales will surpass iPhone sales.

    @theoneonly5368@theoneonly536811 ай бұрын

    • I wonder how this reply will age... 🙄

      @Ethen_B@Ethen_B10 ай бұрын

    • @@Ethen_B there were people like you as well when the iPhone came out. People swearing it’s a gimmick and never taking it seriously

      @stylestrydes8360@stylestrydes836010 ай бұрын

    • @@stylestrydes8360 true

      @j0ps-xfx@j0ps-xfx10 ай бұрын

    • ​@@stylestrydes8360 ikr lol

      @vimal-cliobconsulting@vimal-cliobconsulting10 ай бұрын

    • @@stylestrydes8360yup exactly, they were clutching onto their blackberries and physical keyboards

      @Brutalister@Brutalister10 ай бұрын

  • steve would truly be proud of what tim has accomplished since his passing

    @ryanpenhas5892@ryanpenhas589210 ай бұрын

    • 😂

      @DIYBill@DIYBill10 ай бұрын

  • The iPhone X and the M1 chip we’re also worth the “one more thing”

    @wifine1951@wifine195110 ай бұрын

  • You forgot the iPhone X

    @KXY5@KXY511 ай бұрын

    • I think the Mac Pro too

      @danielogunsola9389@danielogunsola938911 ай бұрын

  • There will never be a better product presenter. Steve was the best!

    @tonys8844@tonys88447 ай бұрын

  • I think you missed the Apple event 2017 when the iphone X revealed for the first time.

    @TheEnomoki@TheEnomoki7 ай бұрын

  • If WWDC 2023 was not online only but was like pre-2020 presentations with live audience, they would have clapped and shout for several tens of seconds after seeing vision pro, no matter how good or bad it is

    @JackPomi@JackPomi10 ай бұрын

    • There was an in-person event at WWDC 2023, I was there 😁 and yes, the audience went a bit crazy after the "one more thing" announcement, haha.

      @mobiledevlife@mobiledevlife10 ай бұрын

  • Apple Products Looks Amazing Fun & Promising! Thank You For Steve Jobs ❤ RIP

    @BallerinaPocketNews@BallerinaPocketNews10 ай бұрын

  • When I saw the vision pro get released on the live stream I was so happy

    @koclayton@koclayton10 ай бұрын

  • Always gotta have a British voiceover guy to make whatever ur presenting sound more elegant. 😂

    @adh2298@adh229810 ай бұрын

  • watching this on a macbok air. rip Steve

    @adithbongu9105@adithbongu910511 ай бұрын

  • Wasn't the iPhone X event also the "one more thing" moment?

    @SpaceGood.@SpaceGood.8 ай бұрын

  • How can y’all forget 2017’s one more thing with iPhone X. That was a big moment for the phone industry

    @chisomagbara6780@chisomagbara678010 ай бұрын

  • Guruji blessed Steve job with great fortune…. I wish he was alive❤️‍🔥

    @eyesoffloraandfauna8728@eyesoffloraandfauna87289 ай бұрын

  • Why did they talk about the Apple Watch so sensually 😭😭

    @ybkboost@ybkboost7 ай бұрын

  • facetime, apple watch and apple vision pro were prolly the biggest moments

    @viradmingd@viradmingd2 ай бұрын

  • I know that there are agreements between major technological companies to sustain certain level of profits for certain product but i really hope that customers will be able in near future use Smart Watch instead of smart phones .. least of the advantages will be ease of reach and carry ..

    @delliscool4924@delliscool49248 ай бұрын

  • Crazy it went from hehehe facetime! To alternate reality headset for everyday ise

    @big_cheesin03@big_cheesin037 ай бұрын

  • As i remember iPhone X was also a "one more thing"

    @bhanukadissanayake2499@bhanukadissanayake24997 ай бұрын

  • This most likely is the first product totally executed under cooks leadership. Jobs had a idea about the watch.

    @Billyhime@Billyhime10 ай бұрын

  • my favorite part ❤

    @lizzyboo121@lizzyboo12110 ай бұрын

  • The iPhone X one more thing was crazy too though

    @teftandlight@teftandlight8 ай бұрын

  • I still use my original Macbook air to this day. It is indeed durable. Original battery is nearing 2000 charge cycles.

    @matte8441@matte84417 ай бұрын

  • I really miss Steve

    @l.a.1477@l.a.14777 ай бұрын

  • It's so wild to think how things that are so obvious today where not as obvious at some point. Like of course I can call someone using Wi-fi

    @emanuel3617@emanuel361710 ай бұрын

  • Apple Vision Pro Presentation Was Magical

    @NowIsZukunft@NowIsZukunft7 ай бұрын

  • with Vision Pro, Apple just emphasizing the core that what Steve Jobs want for this company from the beginning. "Revolutionary"

    @Jvnz@Jvnz10 ай бұрын

  • Apple vision is gonna be a door to so many already revolutionary AR, VR and XR world

    @kayaeki@kayaeki10 ай бұрын

  • It’s crazy seeing announcements for features that feels like we’ve always had

    @iAmMadeOfSoup@iAmMadeOfSoupАй бұрын

  • There’s another big moment, that was when Apple introduced the iPhone X, their 10th anniversary phone. I personally think that it is the BIGGEST moment for Apple

    @hoangnam-speedcuber4202@hoangnam-speedcuber42022 ай бұрын

  • Where’s iPhone X one more thing 🤔

    @thefuturegamer9451@thefuturegamer945110 ай бұрын

  • Wasn’t there a “One more thing” in 2017 with the iPhone X?

    @EnesIncOFFICIAL@EnesIncOFFICIAL10 ай бұрын

  • Steve jobs really was a visionary and a one of a kind man in a generation

    @AT_RAGE@AT_RAGEАй бұрын

  • The silhouette of the Vision Pro looks like a certain body part😁

    @iPhonenaire@iPhonenaire10 ай бұрын

  • how did you put apple music but missed iPhone X ??

    @steqhanos826@steqhanos82610 ай бұрын

  • They’ve also used for iPhone X

    @comodeveser@comodeveser10 ай бұрын

  • “One more thing” - Uncle from Jackie Chan Adventures

    @tomygun196@tomygun1967 ай бұрын

  • Back in the day Apple really was ahead of the curve

    @ozziew007@ozziew0077 ай бұрын

  • What about introduction of iPhone X? In my opinion "One More Thing" moment for iPhone X was bigger and more important than Apple Music

    @Shawn.Shooter@Shawn.Shooter7 ай бұрын

  • Who else noticed that during the Apple Watch Introduction Commercial, the final date displayed when the announcer said "It enables precise adjustments", that the final date displayed was January 24, 1984? Significant because that was the date the first Macintosh was announced.

    @rinlendog16@rinlendog16Ай бұрын

  • I, honestly, did not believe in apple ar (now vision pro) leaks and I was sure that this wwdc would be just a boring os showcase. And when that "one more thing" came, I spit out my tea. Well done, apple. I sure am going to buy the vision as soon as it comes out.

    @user-dingus-dingus@user-dingus-dingus10 ай бұрын

  • 4:26 exact date of the announcement of Macintosh 1

    @suobset@suobset10 ай бұрын

  • You missed the iconic moment where Jobs pulls the MacBook Air out of a manila envelope!

    @aprilshowersstormtrooper@aprilshowersstormtrooper7 ай бұрын

    • Hey I know a classmate with the exact same profile picture! Where did you get it from?

      @crazychicken8290@crazychicken82907 ай бұрын

  • What happened to iPhone X?

    @sohamgirish2357@sohamgirish235710 ай бұрын

  • Vision pro is awesome I wish it’s half the price though 😂

    @allenchang6185@allenchang618510 ай бұрын

    • Best technology hardest materials to make it was 1k to produce not even including the software why would it be cheaper?

      @gerralld5211@gerralld521110 ай бұрын

  • Oh Steve. Apple wouldn’t have been Apple without his ‘vision.’

    @Gooeybrowniebaby@Gooeybrowniebaby10 ай бұрын

  • Where did the iPhone X go ?

    @sushi_suisse1244@sushi_suisse124410 ай бұрын

  • iPhone was a huge game changing product for the world. I wonder where we would be if Steve was still here. Apple still makes well refined products but not anything that completely changes the landscape

    @BRBallin1@BRBallin17 ай бұрын

  • Maybe "One More Price…" for the Vision Pro though 🙏

    @enzog_9591@enzog_959110 ай бұрын

  • I love Louis Vuitton, Andrew Carnegie, Борис Нудельман, John D. Rockefeller, Leonardo del Vecchio, Dietrich Mateschitz, Paul Allen, Liliane Bettencourt and Steve Jobs

    @etomichelverny@etomichelverny2 ай бұрын

  • No one can replace Steve Jobs

    @harold3165@harold31657 ай бұрын

    • No one should, he was a horrible person to most people in his life

      @Jst4vdeos@Jst4vdeos7 ай бұрын

  • As an Android user (started due to budget, continued due to preference), I gotta admit that Apple (especially Steve Jobs) definetly helped to boost the capabilities of tech.

    @ArthurXD32@ArthurXD322 ай бұрын

  • You forgot one more thing. In 2017 with the iPhone X

    @Created-byJadon@Created-byJadon10 ай бұрын

  • surprised u guys didn't include the iPhone X one more thing

    @rowanmle11@rowanmle1110 ай бұрын

  • I miss the Apple live presentation’s and men 3:24 I completely forgot about this men’s voice, i miss it.

    @Tommy47.@Tommy47.7 ай бұрын

  • You guys missed the iPhone X announcement from 2017.

    @goforpanda_lifts@goforpanda_lifts10 ай бұрын

  • 357,823 views, 6.3k likes, 250 comments, 363k subscribers. Nice!!

    @SpiritSlayer1@SpiritSlayer18 ай бұрын

  • I really expected a "one more thing" for an iphone 15 ultra besides the pro's😂

    @mss531@mss5317 ай бұрын

  • Haven’t used FaceTime once since its introduction.

    @jackthedullboy4482@jackthedullboy44827 ай бұрын

  • I miss when they did this more often. Innovate

    @bruno_toxic7631@bruno_toxic76317 ай бұрын

  • Only forgot one of the most important ones - iPhone X

    @TheModManu@TheModManu7 ай бұрын

  • *as you can see that jobs still introduced big new thing than his successor even tho he’s gone since 2012. it shows that apple did not reinvent itself 😢*

    @kennethsoshi03@kennethsoshi037 ай бұрын

  • Vision pro is basically ready player one

    @ultramasterultra5724@ultramasterultra57247 ай бұрын

  • iPhone X? Like HELLO?

    @ASCENTxyz@ASCENTxyz10 ай бұрын

  • It is funny how the stockholder’s didn’t realize of the potential whit apple vision pro, this going to be one of the best sales product in 2024…

    @jperez494@jperez49410 ай бұрын

    • for $3500 it absolutely won't, especially with the recession and all

      @ertgb_@ertgb_7 ай бұрын

  • When Steve Jobs said the MacBook Air was the next notebook he really predicted the future. Have you seen college campuses? Lol

    @alxotl@alxotl7 ай бұрын

  • Apple Music, when the U2 album was dropped to your iPod touch without asking you 😂😂😂😂

    @camptube7621@camptube76212 ай бұрын

  • “One more thing” truly became apples word

    @st0rytim3_blah9@st0rytim3_blah910 ай бұрын

    • Yes, taken from ‘Columbo’

      @AnthonyErtl@AnthonyErtl9 ай бұрын

  • Man I miss Johny Ive’s voiceover. Made the device so much sexier

    @abhishekmandal8328@abhishekmandal83287 ай бұрын

  • iPhone X reveal should also be in this list.

    @gemini_project3871@gemini_project38717 ай бұрын

  • The adjectives and adverbs are quite liberally used in these. 😂

    @shahjehan@shahjehan7 ай бұрын

  • Lmao a macbook and an ipad hooked up😂

    @bynahelemaal@bynahelemaal10 ай бұрын

  • out of all those one more things- only one thing stands out that is Vision pro , have to admit its a great product but well out of budget but I am sure they will have buyers at any proce point bcoz its apple

    @gumpenaprasanth6142@gumpenaprasanth614210 ай бұрын

  • Imagine steve jobs still alive

    @bread-15@bread-1510 ай бұрын

  • How can you not include the biggest one of all iPhone X

    @hismerecry@hismerecry10 ай бұрын

  • the best

    @MtsMB@MtsMB2 ай бұрын

  • what about the iphone x?

    @diegofernando6533@diegofernando653310 ай бұрын

  • Remember this comment, the vision pro is going to be the most revolutionary device that apple has made, just like the iPhone back in 2007, it is going to change the way we work and live. Just give it like 8 years for it to be perfect

    @novexGD@novexGD10 ай бұрын

    • Or it could be the most failed product that apple has made..

      @dexx0272@dexx027210 ай бұрын

    • Absolutely

      @dlnishantabhishek2815@dlnishantabhishek281510 ай бұрын

    • @@dexx0272doubt

      @tommyn3522@tommyn352210 ай бұрын

    • @@dexx0272I think when the original iPhone was first shown everyone had the same opinion. But how did it turn out?

      @itsluvu7809@itsluvu780910 ай бұрын

    • @@itsluvu7809 The iPad too, even the iPod had doubters at release.

      @vancearama@vancearama10 ай бұрын
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