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Did you like the bits where I was standing IN the event spaces? I'd love to do more of them within our future videos if you think they're fun! To clarify, if you go to most company event launch videos now, you'll see they all have 10M views+, but many of those views are paid for, and the live viewership counts are the only true metric to see how many people actually tune in! To find out why everyone is buying an iPhone now: kzhead.info/sun/iZh9ZJ2RkJuehIE/bejne.html
they were very cool!
Samsung Galaxy Note 10 + used is my favourite!❤❤❤
Ok
Yes it really makes it efficient and makes you stand out from the rest of tech KZheadrs
:)
Samsung, take notes. Arun was spot on with this video. Its not what you sell, but how you sell it that matters. So many features on the S23 Ultra, like Pause USB Delivery during gaming went unnoticed and took some digging to find. If Apple made that feature, they would have spoke about it for at least 5 minutes.
i tell my students, how you sell yourself in job market not which university you got your degree from... uni does help but ultimately how you are going to sell is more important
Arun did create a wonderful video explaining every possible reason of their popularity, but he forgot the most important reason - Iphone's first hype which haven't fallen down since the launch of the first Iphone.
Facts! Samsung needs to improve their selling skills. I think they assume the average android user won't care about the small upgrades and need to focus on the giant leaps in tech...and while we do care about massive upgrades, we also care about the little things. Like the routine function where I can turn off fast charging at night, cap it at 85%, then 30 min before I wake up it turns on fast charging and tops off the battery
@@heeeydevon8262 what you described with the samsung battery charging, iPhones already do that since iOS13. They call it ‘optimised battery charging’.
Nah we ain't mindless sheeples. And we are not mindless idol worshippers.
I studied creative industries in Lithuania and I watched this video with a bag of popcorn, like in a cinema. Storytelling is the key. Thank you for reminding this. You nailed it by the way.
labas! 🍿
Labas😅
Labas
LIETUVA LTU LTU🇱🇹🇱🇹🇸🇳🇸🇹🇧🇯🇬🇳
Back in college, I actually studied Apple events so I can apply it to the way in reporting in front of the class. It really helps
Surely!
is there any chance i can read your report? it's interisting to know cause why'd i never think about that before 😭
Im gonna do that lol
That's actually really smart! I should try that as well
Apple's cinematography is always top notch. Colour grading in their videos always feel fresh and natural.
while windows PCs hardly handles P3 colour range
I know what makes Apple event special. It's their brainless iZombie cult. Simple. Arun says recent Apple events have this cuteness, that warmness, those freshness..... Yet even most of the iZombies I know say that they enjoyed Steve Jobs Auditorium-event than Cook's boring Drama.
You havnt seen much of Android then
@@abutaleb5769 cope and seethe apple hater 😂
@@abutaleb5769 you might to watch out, your Samsung phone is on fire
Simon Sinek does a great speech on why Apple's advertising and launches are effective. When I studied for my MBA, we used Apple as an example a lot for effective business strategies.
Apple is the best marketing company in the world. Who else would sell 600usd wheels and the same phones every year for decades.
@@jackinthebox1817 😂
@@jackinthebox1817 true 😂😂😂
@@jackinthebox1817 $700, actually. They never need to market it though, people like you already gave them publicity for that lol. Genius move ngl
@@jackinthebox1817 I mean the iPhones work 😂 there's a reason why I had five Android devices this past year and none of them have taken over as my daily driver. That includes my S23U which will placed on my bedside table until the wifi 6 connection issue is fixed or I go traveling again. Most iPhone users keep their phone for about 5-6 years
I use Samsung, I've never tuned in to a Samsung Launch Event, but I buy their products afterwards. But I'm more than thrilled when the Apple Event is up 🤣🤣🤣🤣🤣 though I don't use any of their products
Same
If they're going to act like family members. I'm going to treat them like it. I visit their house, hang out and leave without feeling guilty that I didn't do anything for them. A Company should act like a company. Be friendly but clear about why you're there. Sell you what you're there for, try to upsell you on something you didn't know about and then you leave. Anything else is just embarrassing.
@@hamzasultan96 interesting, but i believe that a company is always focused on profit, even if there are any major focuses too, this is the biggest one to keep the business going, so whatever works, and clearly this works best. think long-term
The comparison of the phone you mentioned reminds me of a writing trick where they'll show a really big guy the hero has a hard time beating, just for an even bigger guy to come in and smash the original off the map. Essentially it's a power transfer that makes the new guy that much more intimidating.
Yeah I have noticed this earlier. The apple events are genuinely more exciting. The short videos that they make to highlight little upgrades are so well made and their sound design is also exceptional. Even tough I am an Android user and I don't think I will ever buy an iPhone, but still I watch all iPhone events like a movie.
Stalking them? 😂
@@yasyatsie7429lol maybe 😂
Yeah. They are great an PR. That maybe Apples greatest product, their PR department.
@@yasyatsie7429 yea to an extent where I subscribe to them in KZhead simply to watch their ads 😂
Definitely not
One of the best marketing slogans I ever heard was "Don't sell the mattress, sell the dream." And I think that fits Apple brilliantly.
That’s why I find Apple so interesting. Everything they do is thought out thoroughly and it shows even in small decisions that play with your mind (Like beginning each Apple event in the same way) not saying every decision they make is perfect but with me being interested in business, Apple are a fascinating company to dissect.
I remember the iPhone 7 reveal. I used Android at the time and didn’t switch to iPhone until 12 but I still watched the entire presentation and remember being mesmerised by the iPhone 7 even if it didn’t do much the 6S didn’t do they made it seem so amazing. It feels like Apple really take care in making their products. I have a 2009 MacBook Pro that still looks almost like new and still looks better than most new windows laptops.
Yeah, they do great PR. PR is probably Apples greatest product.
@@TomT-bn1lm seems like you never owned one
That's because all windows laptops are terrible - at least from my experience (involving ~3 windows laptops in the past nearly decade i'd say, and these are not cheap - they are macbook air prices). Awful battery life, not too fast, mid audio, mid displays, mid cameras. I have an old 2011 macbook pro 13", provided it's old, slow and battery has degraded. it's still "reliable", on the other hand a hp laptop - the battery stopped working in few years.
@@prabhsaini1 Not "all" Windows laptops are terrible... Maybe the models you owned gave u that particular experience. Some Windows laptops stood the test of time really well. Am literally typing this comment from a 2009 Dell Latitude E6400, whose performance is still solid enough for daily use and everything else still holds up extremely well today, even the display, build quality, and the little things like the keyboard and trackpad. Heck, I could overclock the display refresh rate to 90Hz, and it's such a joy to use tbh. I will agree with ur statement on HP laptops tho, coz even I had a similar experience with a high-end HP business laptop (not sure if its ProBook or EliteBook) from around 2011.
Every so often I go back to the iPhone X commercial and they advertised it so well that I still have that sort of “I want that” moment even though I’m now on an iPhone 14 pro
Usually, when a big moment happens in a KZheadr’s life, it causes them to stay away from YT for a while, or their upload schedule changes. But not Arun. Bro got engaged, and is still dedicated to his channel and his girl. You can’t NOT respect this guy. He is hands down one of the best content creators. You’re amazing, Arun. Edit: bro y’all are mad now
You will still find people saying "MKBHD is the best" and he doesnt even come close to Arun, bro has surpassed everyone and the amount of effort on each video is insane!
@Undergord LTT is cringe, man cant go 2 min without promoting his cringe merch
Are you seriously comparing tech KZheadrs? C'mon everyone, you're better than this - Marques, Arun, and Linus are all amazing content creators! :)
@@AshrZ I agree
@@AshrZ Your comment is the kind we need here, wholesome. Let's appreciate our techtubers all the same for giving us awesome content for free! I love Arun for his comprehensive yet very concise, entertaining, and aesthetic content. I love Marques for his very honest, straight to the point reviews of tech products. I love LTT for the wide variety of tech content they offer. From LTT main channel, to TechQuickie, TechLinked, and ShortCircuit!
That is an impressive analysis! What strikes me is that there is no way Samsung, Xiaomi and the rest do not know this...or that they lack the resources but still they do not even attempt to pull it off. I remember watching Steve Jobs talk about things and he always had a story to tell. What amazes me is to think whatever systems and process he built to make sure Apple's marketing always put the story at the centre has survived him. SOme legacy that for those that realize how rare and incredible that is. Perhaps some credit is due to Tim Cook for this, certainly. Funny thing is, I've never been tempted to buy or use Apple products ever but I find the company and it's story(s) fascinating. Much to learn but perhaps not emulate.
@3:05 I remembered when I was working in a production company making cooling fans for Macbook(s), there's a special production line that is covered from the rest and we call it "Eden" as its code word.
Great video explaining this, I've always liked watching the Apple events and I always wondered why. I thought this whole time it was the way they present things, say key words all the time like "So excited" and "Today we're..." along with their body language looking so humble and open. I never thought about the bigger picture in their production when compared to other companies shows. Google do a decent one too, they stay in the same place and do it with a huge crowd but still doesn't hit as hard as Apples. Now I see the differences
Bruh why Noone comment
Ez
Seems almost magical....their use of words
I hate how overpriced apple's products are. And choose to stay away from them most of the time. But I can't deny I love watching apple events.
Presentation 100 but 0 innovation
Arun is the only tech guy who can always keep us intrigued watching 15-30min videos, hes way ahead of any channel!
He’s the best love him
He's the apple of his field
MKBHD be like:
These kids youtube viewers never heard of Linus lol.
@@KingKong-xp6soLinus’ content is really informative but I would say Arun’s work is many times more entertaining.
I like the fact that this channel is so different of any other tech rather just review stuff you can get educated in the tech industry in general .. Thanks
this breakdown video is valuable for wide range of people. I learned more in the last 15 minutes than I did a semester of speech class. Thanks for making it.
9:07 One thing I like about when Apple does compare to the other option, they mention the testing methodology and what they used (it's written in small print at the end of their product pages).
And yet, your videos are an Apple-y way of presentation too. Each one better than the last. You continue to amaze Arun
+1
He’s the man-great guy love him-always charming always great Arun
I know what makes Apple event special. It's their brainless iZombie cult. Simple. Arun says recent Apple events have this cuteness, that warmness, those freshness..... Yet even most of the iZombies I know say that they enjoyed Steve Jobs Auditorium-event that Cook's boring Drama.
@@abutaleb5769 iZombies like the CEO of Huawei that buys iPhones for his family? 🤭
@@abutaleb5769who asked
I'm really impressed with the amount of research you put into this video and the terrific delivery!
I think the newer chipset is really smart. They can bin the highest best chips for the small amount that use the pro model, then they have loads of supply next year, while still being ahead of most arm mobile chips
The telling of the story as well as high production value matters a lot to me. This also why I follow people like you on KZhead, when I watch a video, it’s not just about I formation, I can read that in a much shorter time on a website, I watch for entertainment too. So good quality clear video and sound matter for me to spend my time on your content. So with you already doing this and understanding it’s importance, keep it up Arun.
As a marketeer and tech fan this breakdown was amazing. A classic example of how resonating your messaging with the voc impacts consumer behaviour.
No one does it really great like Arun! Comprehensive research done, entertaining to watch and very informative. Much love from Kenya👌
I love how every video which focuses on some topic or company has the entire background themed around it. I feel very comfortable tuning into your videos as well, Arun. Thank you for the content which "infotains" me for 15-20 minutes a day xD
To be fair, i think there is a point to say about the clear distinction from apple events pre and during/post lockdowns. Before they were getting rather stale with the ugly powerpoint presentation but now they are really high quality and special when they switched to premade videos.
I LOVE that the quality of your videos increase with each upload! The way your voice becomes more and more enthusiastic sounding with each and the way you're always to the point and quick with your points.
This is the kind of deeply researched content only “YOU” can really deliver.
Arun is awesome great presentation great videos great content millions of followers he’s the boss
True 👍🏻
@@gabecollett He knows, that's why he named his channel like thay
You will not believe I was analysing myself on the apple strategy of presentation. Especially the percentages that they use to express the performances on iPhone. Thanke for the video Arun.
brilliant breakdown, Arun! this is so well researched-excellent demonstration of your craft 🙏🏾 the humor is so subtle but creative, and i love when you put yourself on stage in the VX shots 😂
I don't care about reveal events other than one thing. The date of release. That way I can know roughly when tech youtubers get their hands on it and give an honest review instead of someone being paid by the company talking about how great the product is.
@Klippo Did he, aye?
Report the comment. Its a bot account.
@killer666 I I figured as much.
Apple operates in a bubble. They don't care that something they've introduced existed 10 years ago. To their users, it's only existing now. They could say "this year we've added an in-screen fingerprint sensor" and it would resonate as the birth of a new idea. They've really nailed the "lifestyle aspect"
But they make it in a better way
To be honest most of what they do it is the first time, because any other attempts in the past were either low quality or abandoned😂
@@Ryukishi07hjj Funny that you say that, because thats what exactly what Apple makes you think.. and they very succesfull with that.. just look at your self
@@Ryukishi07hjj Except apple has never done anything better than their competition ever.
Correct
Thank you, thank you, thank you so so much for making this video, am just so thrilled with how much information u can convey in the video with complete understanding to the viewer, it’s just so satisfying to watch your videos Arun. It just makes you want to watch all your videos but I already did 😭. Love the content❤.
Respect to Arun for not forgetting about the I-Phoney 12 Pro Plus Max 5G Fold Ultra 😂👍
Even though I am an android guy,I also agree that Apple's launch event is top notch (just like their phone's notch at the top)
Bro doesn't know that the iPhone 14 Pro's don't have a notch 💀
@@_SparkHere Chill 🗿🍷
@@_SparkHere still has quite a large hole punch camera
I like how you’ve implemented some of their skills in presenting your work on KZhead. From the music and sound effects to the quick jump into the chair 😉. Great production Mrwhoistheboss!
Hi Arun, I actually have an hypothesis which I wish you could try out. Recently my mum's iPhone 13 camera COVER (protector) was cracked and she have difficulty focusing when taking videos. So I wonder if iPhone can actually detect a crack or something and avoid using that particular len? Because the problem of focusing seems to be reduced after we changed the len protector. Not sure if it's really caused by the len cover or just the problem is fixed. Geatly appreciate it if you can help.
This is why a dedicated marketing team should really be aligned to how the comsumers want to be treated :)
The best part is when tim comes up on stage and reinvents stuff
You misspelled "steal"
W apple
W to the other companies that create something for Apple to reinvent At least they make original ideas
he is not reinventing anything
@@AMAZINGDAVE cry about it
The only channel where I don't skip a single second
I love at 5:46 where Apple choose to show Adobe After Effects over Apple Motion. We’ve won boys 🙌🏾
U even wore Tim cook’s outfit for this video and added multiple other detail throughout man. Just like apple, most of these categories apply to you too! The human touch, the warmth, the transparency, and even just how friendly u are. I mean, u just got engaged! U haven’t taken a break, haven’t missed an upload regularly and have still added little details and ur own Arun-kind of making the videos like the puns for the subscribe and as always the top notch editing and storytelling! Hard and smart working altogether, truly one of the moments my man. Do continue BEING YOU ❤❤❤
10:26 wtf is iPhone 14 chungus 😭😂😂
BIG AS- BASS
Really enjoyed the bits where you've jumped into the locations. Great Video in general, well researched and -framed-.
Boss has studied Apple’s style immensely and brought that genius into his own videos
Legend has it, Craig Federighi is getting his steps up to this day
Very interesting; I feel like a similar discussion could be had on Nintendo directs vs the competition
no i think playstation is also great with it
@@molotovovickow but nintendo is way better
I feel like when both of the directs come out, Nintendo seems to always be talked about more than PlayStation, could seem like a good video. That said, I do believe PlayStation’s “State Of Play” event is good but the Nintendo directs always seem more talked about
100 percent agreed Nintendo has a similar pull compared to apple.
really? i never hear anything from nintendo other than drama because they're a terrible company. last i had hype for any of their products was the wii lol
Arun casually wearing a turtle neck just like Steve Jobs
03:35 this is the biggest balls of the summer
One of the things that blew my mind about the company was when they announced the effort they had gone to to cater for wheelchair users using the Apple Watch ie. studying algorithms to let people still use the fitness features. Incredible.
I get the tingles still when a keynote is announced, even the littlest ones are still worth it. I can’t wait to see all the transformations they have to show the next presentation. By far my favorite keynote was iOS 6 to 7.
You apple stem riders are crazy 💀
Ratio
What companies need to understand is they need to make it as if their users are the ones in the experience of the events and not just them watching and talking about the new products, thats the main difference
Ugh
@@equalspro because when someone like something about APPLE then it they ride on apple because they don't have opinion at ALL like you normal people
I don’t really watch the Apple event because sometimes it’s too long, but it is cool to watch with the music at the background and the good warmth welcome feeling
my man apple does a online edited video where as samsung does a live event how can you compare these to
No regrets here subscribing to your channel i sooo love your contents. I don't always have to wait for a new tech launch event to get entertaining contents. Thank you
Even though i'm using Samsung, i still watch Apple events on a yearly basis. It just feels warm and cozy to watch.
I just hope @samsung are taking notes! 📝
@@denizberk3504 nah they are busy faking their moon photos😂. Poor Samsung.
I think the biggest reason why Apple events are different it’s because they “invented” them. From the Mac introduction in 1984, to the return of Steve Jobs, the launch of the first iMac, the launch of the iPod, or iPhone… All of those were iconic. But, more importantly, Steve Jobs. He was the best doing these events and, even though now they’re completely different, people are still pulled into.
WOW. Every point you make in this video, stands out to me as also being applicable to my State Parliament and Politics. Framing especially, but also the production value in that the Gov has a lot of members and therefore resources and so they can push a lot of content that is higher quality speeches, events and PR than the opposition whose members are not so savvy, refined or adept at PR.
I was laughing 😂 when it said iPhone 14 Chungus 10:28
I don't know what I was expecting when I clicked on this video, but seeing Arun in his own version of Apple park definitely blew my mind 🤯
As an Android user, I would care less about Apple products, but their live events are so entertaining to watch, that I look forward to the next event after finishing watching the current!
Bum
If you don't care about Apple products then why would you watch their events it doesn't make sense
@@sherrimoquin5553 That's the business of it! Watch, if he has enough budget in the next decade, he will surely become an apple user. Just you wait... This entire thing seems oddly sinister really
@@QUBIQUBED oh ok and like I said I just don't think it makes sense and I'm waiting for s24u next year
@@sherrimoquin5553 Because that's the point, I love the cinematics and the cool transitions ...I watch them for entertaining purposes and for the production value. I used to upgrade to a new Galaxy phone every 2 years starting from the Galaxy S2 to S4 to S5 then S7, S9, S10, and S21 before switching to Xiaomi. But I don't even bother with either Samsung or Xiaomi's events, I just watch the hands on videos to know what's new!
Watching apple events are very satisfying
Yet another brilliant interpretation on the subject. Arun's observation skills are second to none.
Wow, how much effort and research went into this video? Thank you very much Arun, for putting so much time and work into this! Greetings from Germany. Looking forward to your next video.
Not much
@@Bingiisyaboi29 what do you mean by "Not much?" Arun researched all of this and out a lot of effort into making this video for us to see? How is that not much effort?
@@Bingiisyaboi29 bruh who tf liked his comment
@@jayalakshmisarin3461 his other accounts lol
@@jayalakshmisarin3461 "freedom of speech"
Arun, you always produce such high quality excellent videos and they are so good that within 20 minutes of upload I’m there watching the video, especially the proposal video was so well though and well planned 😊 can’t thank you more.
Next!
I hope to build a channel someday too🥹☺️
3:52 Haha. No, I always check in on the stream to see what they're doing and only stay for the sweet stuff. I wait for the middle of Apple streams.
Me watching this channel and Arun rather than sitting through any of the unpacking events. Loads more informative and way more entertaining with the familiar sense of Arun's space
One thing I love about your videos is that your sponsors are always at the end 😂❤
I’ve been watching Arun’s vids for nearly 6 years, His quality has never dipped!
love the video, I watch the intire WWDC every year many times and all of the info that you said makes so much sense.😃
A video like this for video game company announcements, comparing nintendo directs to other companies versions would be fun
Great video. I always find apples marketing interesting because it's so good. You explained it really good in this video. Keep it up Arun!
The Apple 14 commercial that has the mom chasing down her son while filming the whole time, is one of the best commercials I have seen. I even said something after watching it the first time. They should be proud of that one
For me the best one is the AirPods Max one where with the asteroids etc. So cool!
Thank you! This is a perfect explanation on how big companies fool people into spending so much money on their products...
Got the Steve Jobs turtle neck on for this Apple video, subtle yet familiar. Great job!
Really great breakdown. Makes one understand why and how Apple are good at their craft. The word ‘craft’ even makes sense in this context given the attention to detail and execution by the Silicon Valley giant
I always watch Apple Events, despite the fact that I only own one Apple product (my iPhone 12, before that 6s, before that 5c, all second hand from family and not bought myself) and that I have no intention of purchasing another Apple product any time soon. They're just some of the best tech related entertainment and a nice way to kick back and relax after a long day.
I had an iPhone 10, and after watching the event, seeing the insane camera, the chipset, and the dynamic island, and also the fact that IOS 16 was my last major update made me get the 14 pro, apple did a good job to sell a phone
@@random-vids112bro… you were going to get 17.
My elder brother used to watch and learn from Steve Job's key notes for his uni presentations. Like how Steve never looked at the slides while changing.
Arun’s shoes in this video are absolute 🔥
You're a company, not my brother I'm meeting after a while. This is the sentiment I've always had about Apple's launch events. This video just brought my sentiment into words.
I love how you simultaneously teach us how good business works.
Also, I'd like to point out *how* the speakers say their lines. They're very slow and adaptive to speaking. It's as if you are talking with them. One thing about that is that it makes you feel somewhat comfortable because of the scenery, lighting, plant-placing, and more. The wallpapers also shown in the devices (whether a Mac or an iPhone) have color meanings behind it. Take a look at the iPhone 14 Pro. They used a purple wallpaper, a color that has been marked for centuries as a "royal" color, which gives this look that the iPhone 14 Pro that "This phone looks expensive but you and mostly everyone can afford it.", which also gives a sense of *you* into it.
This is so in-depth from a marketing and sales perspective. Explains a lot. Thank you for this.
Just viewed one more content Ahhh it's now becoming overwhelming now to grab your video data because you every time come with a new topic with new energy appreciate it 🎉🎉
The Apple events are like rock concerts in words. At a concert the performer(s) may start off with past hits and then, maybe not until the encore) once the energy is just right, knock everyone off their feet latest smash hit.
I really did like you standing in the event spaces! What a great breakdown. It's almost a study in phycology.
"iPhone 14 CHUNGUS, Now with THICCCC BASS" 10:29
You have nicely explained about why apple events are more popular compared to android phone launch events as a tech reviewer who uses an iphone it is suprising that apple events are much better whenever I see one of their keynotes and when I see Samsung keynote once again I find the Samsung keynote to be boring but Apple's keynote to be interesting and not to mention some of my favourite keynotes in Apple are actually the ones where Craig Federighi appears and explains the event as well. From a subscriber and a fan of your channel.
lets take a moment to appreciate how great Arun's video production is as well
This was like a great lecture on tech marketing! Excellent video
Apple should make a built-in iLeak-Blocker for unreleased devices in their software
One of the most AMAZING videos and explanations I have ever seen!! 🔥🔥🔥 The direction of the video is brilliant 👏 I interacted with all ads to support your amazing work!!! Many thanks for sharing 👍
Samsung needs to watch this vid. I don't attend Live Events, I just watch reviewer vids.
Also Apple always use bright tones in their video makes it more engaging than complete black background.
1:39 yes but his smile makes it warmer for some reason 😂
Love to see how Apple can trick us from just audio. Also anyone else realize he's wearing a Steve Jobs outfit?
Honestly I love the online keynotes. Of course the old keynotes had its charm but these online ones at Apple HQ are wonderful because they have really slick transitions, great animation and presentations and catchy music. It’s honestly fun to watch them.
Ahhh! Amazing video. Yet another video getting to abstract out things way beyond simply reviewing products. Keep it up!
Would you be able to do a best budget phones of 2022/2023 please my phone broke recently and i dont know what will be the best one to get with a small budget