Apple vs. Facebook: Why iOS 14.5 Started a Big Tech Fight | WSJ
Big Tech Fight Night: Cook vs. Zuck
A new privacy feature in Apple’s iOS 14.5 requires apps to request permission to track you. And Facebook isn’t happy about it. WSJ’s Joanna Stern put Facebook CEO Mark Zuckerberg and Apple CEO Tim Cook into the ring to explain why this software update has kicked off a tech slugfest. Photo illustration: Preston Jessee for The Wall Street Journal
Personal Technology With Joanna Stern
Technology is overwhelming and making decisions about what gadget to buy is harder than ever. WSJ personal tech columnist Joanna Stern makes it all a bit easier in her lively and informative videos.
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I've never been an Apple fan but this is a really good move.
apple is as shady as Facebook or google this is just a scheme. To make advertisers pay more for tracking you.
@@noobnoob5072 How? Apple doesnt sell any ads
Yeaaa. Kill fb!
@@russellwestbrick927 Yes they do example they were cough selling to master card. Most of this is just to force advertiser to pay more to get it. If you want privacy's buy a phone that support calyx os, graphene os, lineage os or iode os. seeing as they are open source and one of the benefits better battery life.
One does not have to like Apple. But their main business model is not user data and ad-revenue, it is hardware and services around that hardware. Which is why they fight so hard for their app shop revenue as that is a huge chunk of it. And of course, it is as well displayed by the different approach to payment systems, Google Pay is basically free for the bank, but the user has to agree that all his purchase data can be used by Google. Apple on the other hand gets a percentage of each transaction from the banks, but does not use the data. Now, in this case there is of course a caveat, the only apps that do not have to ask the user for permission to use the ad-tracking, are apple ads. And that is simply a stupid move by Apple.
The fact that Facebook considers user consent an existential threat to their business really tells you everything you need to know.
Exactly.
Well put
To be fair there are other paid social media apps but more people use Facebook because it’s free and has targeted ads. Just think of how many people would’ve to start paying money so they can use Facebook. When a product is free, you are the product. I personally would choose to get targeted apps rather than paying for hundred more apps which my parents can’t afford. Still a bold move by Apple tho
Will u be willing to paying $5/mo to use fb or insta
@@VVan595 i think that if it means they don’t try to mess with my head and make me aggregated each time I enter their platform than yeah it’s worth it.
Apple made a good call here. It was getting creepy with these personalized ads, especially with Facebook.
Yes Fak Facebook. Go for TikTok
But apple still collects the user data themselves
@@troler7147 I trust Apple more than Facebook
@@sunaduna2631 tiktok is way worse ur data will go to the chinese government
@KNAX_NO4H Yeah, but they sell that data to facebook. Facebook and Apple for over a decade has been in this fake wars of theirs. Be sceptical and watch "The Hated One" for proof
imagine if the mailman opened your mail, read it and then he left it in the mailbox. Now apply it to google and facebook.
Wait...you mean gmail?
@@rainbowleaves9379 gmail doesnt do dat but ok
@The Random LEGO Guy, I know it’s just a joke 🙂
@@rainbowleaves9379 k
Not only reads, but sells that to other people and earn money.
Let's be honest, no one supports Facebook.
But billions of People use it anyway
Billions of people support Facebook.
And youtube and Instagram and Social in general
I mean it's hard not to use it. Facebook, instagram and whatsapp
Well if facebook might be banned from iOS, they could just go to china and say facebook will put billion dollar investment knowingly, Weibo User Interface isnt that great for chinese people
Facebook knows users will choose not to be tracked. But they want to track us. What a solid argument 👏 Just get on with it Facebook.
Here before 1K
I can see things from the other side. This is legitimately going to be brutal for a lot of small businesses, and large businesses. Ad placement is a big deal and a massively important source of revenue for lots of internet companies
@@flakgun153 If a business relies on tracking for their business model, couldn’t they just require users to agree to be tracked as a condition of using the app? That would be enough of an incentive that most users would probably agree to being tracked. I would agree with Jobs and Cook in that deception shouldn’t be part of a business model, and customers should know what they’re getting themselves into.
@@flakgun153 Small businesses have survived for decades with regular local advertising. We shouldn't even care about big companies.
Literally caught in their own loop
If you are not paying for the product, You are the product. P.S. Facebook
Irony
Then, you should pay $20 for using KZhead, advertising is the reason why we could enjoy a lot of free things on the internet
@@jensenraylight8011 they'll hurt massively without offering their service for free, they need users, users can choose alternative
@@jensenraylight8011 I don’t mind paying for KZhead. KZhead is 💯 times better than Asocial network Facebook. You should watch Social Dilemma on Netflix. I login Facebook once a week & yes I do have a good number of good friends in real life not virtual. Thanks. Take it easy.
@@Touhid then i hope you are not tiping this from your iphone because apple users are always getting squeezed out like a lemon.
I have kept my hands off Facebook for almost 7 years now and I'm proud of this.
I am phasing out my FB and never was into their physical products but unfortunately do use Instagram before FB bought it.
Try Telegram and you would forget the nightmare called WhatsApp as well
@@lNoWayAroundItl since fb bought ig, it's not a fun place anymore, everything is about competition there now (imo)
@@yuran1um whats the difference between the two?
@@TuTiToo, second is much faster(written in C++), private(forbidden in some countries because refuse to give up encryption keys to governments), has a lot of extra features, like - send without sound, - send on time, - send when gets online, - chat folders, - unlimited storing space(files up to 2GB; also files can be sent without compression), - usernames(enables contacting you without knowing phone number), - editing messages and media(you can even change photo on old message), - multiple accounts(if u have 2 sims), - groups up to 200,000 members, - voice chats with unlimited audience(can be scheduled), - polls of any type, - global search through chats any type of media, - in last update they added ability to buy stuff straight through messenger. There are more probably, I just don’t know all. P.S. you can i port chat history from whatsapp
Lets take a moment to appreciate how well produced this was
agreed. it brought out the adult child in me.
I dropped 2 likes
This is really interesting
Especially the nipel reveal
But everyone uses Facebook
The most depressing part in all of this, is that this move came from Apple and not a government institution supposed to protect the privacy of its citizens.
@@rok1475 what about the apple vs fbi case?
@@rok1475 they could hack it. they were just complaining about how difficult it was. it wouldnt be difficult if they were shipping off all the users data or if it was just unprotected. obviously nothing is completely secure, especially now, but apple devices are definitely not the worst of them. anyways my point was that you said apple did all that to comply with the law in the eu, yet in america they ignored what a law enforcement agency said. that sounds inconsistent.
@@rok1475 whats the difference between branding yourself as protecting privacy and taking steps towards that vs actually believing that you are protecting privacy?
US government is not what should be consider as a government. The whole government is owned by corporate so you got it.
@@rok1475 I’m too young to know about most of those examples, but apple is objectively a different company now, especially after the death of Steve jobs. You can swap components between iPhones and you can repair parts, the issue is the supply of parts and the voiding of warranties. The reason why you can’t swap Touch ID home buttons specifically is for anti-hacking reasons: the home button interfaces directly with the enclave which is the security chip of the iPhone and so if you swapped out the home button for a cracking tool, you could hack into any iPhone.
“It has big companies upset. That’s how good it is.” - a tech KZheadr about iOS 14’s privacy stuffs.
Whom?
If I do t want to be tracked, why can’t I not be tracked. At least I can have a say in what ‘my privacy’ means to me
You'll still see ads on facebook, just ads that aren't important to you
If only the Internet was actually built that way, or governments made that into law. If only that was the world we lived in. (︶︹︺)
@@ginjonuskis1656 which is alot better
@@jos7006 how? Do you know how many companies have FB created? Do you know how many small business are profiting because of FB?
@@ginjonuskis1656 it’s better because then companies can’t follow me around and brainwash me into buying their stuff because the ads will be random. You’re just repeating Mark Zuckerberg’s talking point. Are you the Zuck himself or what? 😅 There have been small businesses before facebook, and there will be after. If you think giving up your privacy and free will is worth it, good for you. I’d rather not be bludgeoned by targeted ads that stalk me around like a bad ex. The cambridge analytica scandal has shown what the Zuck is willing to do with your data to make a quick buck. Choose wisely
As a small business owner, there's no doubt that this will have a negative impact on reaching out to potential customers through targeted ads. But ultimately, user should always be the one in control of how their data is being used. I stand behind Apple.
This is just so Apple can. Demand more money for accessing information on iPhone. It’s not good for consumers or small businesses. Seeing the cost goes to the consumer.
@@noobnoob5072 of course the cost would go to the consumer, because Facebook can’t make money from it anymore. But at least we have a choice between taking the cost or selling our lives.
@Wall Street .Journal if this isn’t a spam comment why are there / between every letter
Stand behind Apple while you return to shotgun style ad spending: shooting blindly in the dark and hope something lands.
@@nexusyang4832 the alternative is sacrificing the choice of privacy for everyone.
People “love” their Macs and iPhones and admire Jobs’ vision. People “tolerate” Facebook and Zuckerberg. Apple will win in the court of public opinion every time.
People are happy to pay for services instead of getting tracked.
I love apple products but don’t agree on its new update because either way we will see ads but now their will be no personal relevance.. full disclose, I’m a small business owner and Facebook makes me money and apple take my money.
Humans vs lizards
@@idesign1228 Users can still say they want to be tracked, but not sure why anyone would.
iRayanKhan to make it more personalized. If I was a 30 yr old woman who’s on a diet and my interests are “weight-watchers” and “Lululemon” I don’t want to see ads for “papa John’s” pizza teasing me. Or if I’m a catholic grandpa I might not want to see ads about gay clubs in my area. Lol
This was a masterpiece of prop work.
Never thought that I would ever root for Apple in a Corporate fight
There was a time when I'm using Messenger, some ads will show related to what you're saying or sending. I'm talking about rats, then suddenly an ad about rat pesticide will show on the FB app.
Okay, that is way too creepy for me
@@Hyvexx yeah, it's too creepy that they're reading our conversations all the time.
It happened to us too! my friends and i were talking about gifts specifically perfumes and some brands. When I checked my sns while we are talking and boomed it showed everything what we talked. And it’s really creepy
Try yoga
Me too when we talk about bicycles then walahhhh an ads for bicycles
Thank you alot Tim cook
@Wall Street .Journal you are a spam comment bro
should be thanking jobs, he set the culture and fought silicon valley on this
Tim Apple*
I can’t wait for the update I find it creepy that stuff I look at pops up on Facebook
"FB has creepy ads which tracks users without their knowledge " Google: Hold my adsense
There’s something interesting about being able to see you Adsense though, I’m okay with it because I know what there tracking
No surprise that Facebook has harvesting our data but still not satisfied🤣😂
@Wall Street. Journal do you think people are that stupid?
@Wall Street. Journal SCAM ⚠️
& that's why it buys whatsapp & instagram
Apple Is Not Your Friend The Apple Vs. Facebook Feud is a LIE Apple does not care about user privacy only market dominance and Facebook does not really care what apple does. Apple is doing the same thing to you on their end and other companies pay apple for the data they have the 30% apple tax. and every app you have installed on your apple Phone will have other ways of identifying you as well as continue tracking you and Facebook knows this. THIS IS A PR STUNT ! the question is "Is WSJ a part of the PR stunt or are they that clueless?"
@@momokib i would believe this if you have a reliable source
This is such a good move for Apple. It effects google as well. With all the Karens and Mark, I’m surprised people haven’t been leaving FB in droves.
I guess plenty of abandoned profiles and even more legit profiles in low-income countries that do not even know what's dawning on them
My mom often uses facebook too, but we live in southeast asia so it’s not of surprise that she doesn’t even know who is Mark, i know these stuffs and i already stop using facebook way before i was able to speak english, mainly because i found another source to download games, and yes i created my facebook account when i was 6 to play dragon city
@@lord_khufu good for you and maybe tell your mom too and she shall tell her friends - the internet is an amazing liberating tool, but social media is not the internet and it has done more harm than good
@@knowbounds Yeah, I’ve been dropping all my google apps and slowly transitioning in to apple mail only. KZhead on the other hand...
Because they own instagram?
Loved the visuals and production quality of this. Keep up the good work!:D
I'll happily share my data with Tim rather than Mark. Love❤️
Tim from Apple and Tom from MySpace are the only representatives that will have my information 😖
Tim can invade my database anytime xoxo❤️
I'm okay with tim taking my data but they legally can't :)
See, in this argument, I'm siding with Apple because they're simply giving people a choice on whether or not they want to get tracked, they're not blocking tracking altogether, they are just putting it in the user's hands.
@Wall Street. Journal SCAM ⚠️
WSJ's video qualities just get better and better
@@beckhamdrake7133 SCAM ⚠️
@@AbdulAziz4CaNaDa what did he say?
Don't worry, fb will probably say for privacy you need to pay an absurd amount and then everyone will start allowing tracking again
Or just leave the platform
How about Elon Musk coming up with a tweet against FB & upbringing some rival just like He did with Whatsapp V/S Signal!😅 FB is outdated in many terms and Zuck is not gonna succeed with apple things anymore. I use iPhone with iOS 14.5 & I’ve stopped tracking from all the apps! Enjoying it 😍
i love the fact that you made a couple of action figures!!
Apple for the win all the way, Love your explanations.
dream on kiddie
yeah because many people like you are uninformed. The fact is, Apple plan to sell you their own version of ads. Apple is in fact tracking you, but because in their defense, they are 1st party, then they are no "tracking" you. Mainstream people are getting tricked by the biggest company in the world. shocker....
@@pelatihfinansial look. I know Apple tracks its users. It is always a trade off in the present world. I am not blindly affirming Apple is the saint here. However, I think it is far better to let Apple track you rather than Facebook track you. On top of all this, any company especially if you created a company in today's world. you would track users to offer customer experience.
@@profmerlinpants were going to see app’s be more expensive. Apple is no saint here just greedy.
@@noobnoob5072 apps being expensive is fine. Maybe you don't need 3 photo editing apps, 5 music/video players, a cesspool of games that have spam-like ads. If things cost more, users may choose more carefully to which deserving business they should spend on.
Finally, we see Zuckerberg in his true form
Ripped like a Ken doll?
@@MrMKula no a robot
He's already filthy rich of ripping personal data and selling it. Can't he accept that we don't want with the data anymore ?
@Wall Street .Journal But you're a spam comment lol
Mad guy! creepy!
I love the production budget going to the little handcrafted model devices around the dolls!
for this one particular reason, I will move from Android(after 10 years of having it) to Apple iOS.
Same, I just did
So great that you included the bit with Steve Jobs. I have seen the entire conference a lot of times and I always thought that it fits so well into modern society
I love how wall Street Jonah hiring this lady to make new perspective both fun and informative!
Those ads got me on Facebook when I still had it. Most of things I bought that looked like great things to have for convenience or whatever turned into nothing more than junk.
As someone who grew up with apple products, it blows my mind that they didn’t implement this so much earlier.
Why can't educational videos be funny like this all the time.
Apple Is Not Your Friend The Apple Vs. Facebook Feud is a LIE Apple does not care about user privacy only market dominance and Facebook does not really care what apple does. Apple is doing the same thing to you on their end and other companies pay apple for the data they have the 30% apple tax. and every app you have installed on your apple Phone will have other ways of identifying you as well as continue tracking you and Facebook knows this. THIS IS A PR STUNT ! the question is "Is WSJ a part of the PR stunt or are they that clueless?"
There’s channels like this.
Ok
@@momokib hmmm. 🤔 🤔 🤔 I have to look into this. To find out
Because funny is offensive, you know. Thos lefties sho would "can't make this person a doll" The word "users" is politically incorrect. Yaddayadda. Has to be all serious.
Wow, this was produced with quality in mind. I'm pleasantly surprised.
Well, PrivacyMatters
Thank you for the informative video. Very well made!
The dev can definitely say "hey if you let us collect your data, the app is free, if not pay a subscription" thats it, win win
Yupp. Win win for me. Maybe we don't need lots of "free" apps after all.
This is a good point. Now it will be clear that if an app is free, then the user is the product.
@@Aripoma Indeed
Shhhhhhhhh
It's as likely to result in people choosing neither. Every time you add a barrier, you lose users - but that also means that those users don't get the benefit of whatever they wanted to have also. The internet runs on ads. As personalized ads become harder, everything will become more expensive (and many things will die out that people like having free access to). It's hard for people to appreciate the consequences of small wrong choices - made by millions and millions of people.
Best steve jobs quote ever!
@Wall Street. Journal SCAM ⚠️
1:21 oh yeah, i remember that thing: App Tracking Transparency when it came out. Had almost forgot it. Thanks for reminding
Whoever made this video. Thank you!!! Well explained! 👏🏻👏🏻👏🏻
For that move I'll give them a big thumbs up 👍 Let's keep privacy.
I love how you guys went above and beyond in the production of this video. Information is awesome too.
This is why we Love Apple. Privacy is important and moves like this help us protect it. Moves like this are the only way apple can justify its premium.
Wrong. Apple tracks you still and will use your personal data for their own benefit.
@@patsantos5640 For what though? Google has a clear motive of doing so. They invade our privacy to sell us ads. Apple does not have a advertisement based business model. They have no financial benefit of harvesting your data. Their revenue is generated through hardware sales and app subscriptions. They have reasons to not collect your Data and help you maintain your privacy
@@ayushpadia1394 haven't you heard? Apple is going to run more ads in the App Store. You might be a fanboy but there is nothing in the world that protects your private data 100%. This is the reality of the Internet. The only way you can prevent this is to throw your computer, mobile phone, and Internet service away. That said, your own government already has all your information so what makes you think they are not using your data for their own benefit?
@@patsantos5640 What, have you read apples privacy policy? "Apple does not sell your data including as “sale” is defined in Nevada and California." They won't sell your data.
@@the1untitled can’t you read properly? Did I mention about selling? lol
Awesome editing!
Mark: "please humans, give us ur privacy. Help on other businesses that advertised with me, and me."
Nothing like two giant monsters fighting it out.
@Wall Street. Journal my guy you aren't fooling anyone with your fake account
Kong and Godzilla lol
Kong vs Godzilla
@@Shimeih took the word out my mouth
When coming to privacy Apple is probably one of the best in the industry. At least among the FANG.
I'm beginning to like the Wall Street Journal. This is great journalism without too much bias. Please continue this type of journalism!
So well explained....thank you
I really don't understand why people still use Facebook when there are many other things they can use to keep in touch with others
When everyone else is using it yer forced todo so.. fb messenger aint really my first choice but since everyone else is using it Imma do it ti make life easier
Meanwhile Amazon is off to the side sulking
@@dvoiceotruth you really don’t know how this work do you?
@@dvoiceotruth uhmmmm. I don’t talk to idiots.
Hey good to see actual journalism /investigating reporting!
Now THIS is why I like apple, and screw Facebook, never liked em in the first place
Great reporting!
@@jaimic4lyfe687 What did he say
@@rakeshraaj5620 it was a bot that replied to most of the comments
@@jaimic4lyfe687 okok
This was really well done. Nice job to you and the team
really appreciate the light-hearted delivery format. funny and engaging without being cheesy. good job
Well made. First mature/pragmatic reporting I’ve seen in quite a while.
This video and presentation is just lit 🔥! Thanks WSJ!!
0:25 "THAT'S GONNA LEAVE A MARK. PUN INTENDED" ME : I'M IN😂😂😂 3:25 That was coooold😭😂
Your sense of humor is horrible
Great video, WSJ! Very educational and didactic!
Amazing content 💯
Thanks Tim Cook ❤️ For protecting our Privacy, Full support from India 🇮🇳
how are they protecting ours privacy. This is just way to beat competition. In order to force ad company to pay more to access iPhone.
Hence 90% of Indians use Androids Lul
@@Waddle_Dee_With_Internet Well, 84.3% of smartphone consumers use androids as their daily driver around the world. Let that sink into your thick head.
If itsn't gonna make profit for them, they'll drop it.
@@ramu992 Apple is not like other companies, They care about people and our choices.
Well, I can’t believe I just liked a Wall Street journal video. Good job guys
Entertaining and Informative!!
I learnered something today thnx WSJ
Well explained !
Another great video! Great work!!
I quite like this journal video’s presentation, tired of seeing boring or serious sounding news, though the presenter still sounds a bit stiff, love to see her improvement, well done
when doesn ios 14.5 come out? my app tracking section is greyed out on 14.4.2
wow the new experiment with lego toys was superb!
@The Traveling Trader nobody asked
When does this get released? I will definitely update my 14.2 to 14.5.
Can't wait for this update.
Well done!
Ok, I may use IG, but Facebook, I dropped that 12 years ago. Yes, I am the 1% who doesn't use F/B and I still can communicate with ppl.
I don't think it's 1% anymore . Most people under say 25 have gotten done with Facebook because it's just not cool anymore
Guess who owns IG
i too drop Facebook 10yr ago
Facebook ads are used on Instagram.
your among the 90% who said the "Ok, I may use IG, but Facebook, I dropped that 12 years ago. Yes, I am the 1% who doesn't use F/B and I still can communicate with ppl.".
The bad thing is Facebook is giant. Instagram is Facebook's best subsidiary. And Facebook doesn't give an option to choose whether we can give our data or not, we just have to accept the conditions or the app won't work.
The real el dorado is WhatsApp. Just think about it.
@@kwameowusu-apenteng1303 el dorado
Now i know how do Facebook feeds shows what I’m interested in. They are like invading my mind.
Spying 100%
Also they bend the “truth” you so believe in (or you want to believe in). View an article/video and you’ll be fed loads of stuff related about it.
Thanks
Good presentation of content Ms.Joanna ! unique view!
@@upnext.crypto823 get out
The opening is epic 😅
@@upnext.crypto823 bro
Turn on all the privacy options available for any application you use, limit how much they can take from you.
The boxing figures kept video entertaining and strengthened the points of speech, nice touch
When it all boils down to it, it’s about consent. #TeamApple
Incredibly well produced. As a QCOM shareholder a similar video style would be amazing!
what a nice information 💯
Interesting, a bit funny, informative, comprehensable. Good video.
The best news media in America. -A Fan From INDIA.
Me as Indian American 🤭🤫
As an Indian I second your opinion.
No one cares you’re from India
@@hsvr People do care. Also no one cares of your reply.
@@hsvr Well it doesn't matter whether people care or not. It is just a small comment afterall. 😊
Nice work by Tim!
@Wall Street. Journal fake account
I can't wait for round 2 :)
Regardless of how it benefits Apple’s business model, they are helping people have a say in their own privacy - they are adding control where there has not been. That’s a big deal, and its a unique accomplishment this day and age. So the way i see it, Apple deserves whatever bump in revenue it gains from ATT.
Another missing part is that this could be mostly a financial move for Apple. Basically removing ads will force more and more paying apps or subscription models, which an app is forced to implement with apple pay, which gives a 30% cut directly in Apple's pocket. The more appropriate fight is not facebook vs apple but more apple vs other apps maintained by smaller businesses that don't necessarily have the resources to adapt their apps
5:00 I would rather pay $1 for an app that never bothers me with ads than get flooded with useless and often unethical ads. Facebook is just desperate and making such hollow claims.
1$ yeah, but how often? Every day? Week? Month? Year?
I’ll pirate or maybe mod the apps to get rid of ads and tracking, but i barely uses any, i’m watching youtube on safari to preserve storage that’s how you know there’s little apps on my home screen, the space is taken by games lol
I’ve never seen something so funny out of something so serious!
I don’t think I’ve seen a video that explains so well add tracking in our phones like this . Incredible video
ATT just makes tracking by that single id transparent. Tracking by your e-mail, name, etc. are still being used
Cmon Tim hit em with a Good Morning!
3:26 it was on my tongue you stole it before I said that🤣
There was a lot of thought put into the production of this video. I like it.