How A Kid With $0 Created Nike
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The story of Nike - this Nike documentary tells the history of Nike, starting with Nike founder Phil Knight first imagining the idea of importing Japanese running shoes. We’ll look at the struggles Phil had building his company, dealing with suppliers, and handing controversies Nike was involved in. We’ll also look at how Nike started out as Blue Ribbon Sports, but why they changed their name and brand to Nike. We’ll even cover Nike’s IPO and selling their shares on the stock market. There’s plenty of entrepreneurial lessons and marketing strategies in this inspiring business success story - but as with any big company, there’s also a darker side. This MagnatesMedia mini movie aims to cover the full story of Nike, the rise of Phil Knight’s business empire.
It all began while working on an assignment to invent a new business. On a piece of paper Phil Knight wrote: "Can Japanese Sports Shoes Do to German Sports Shoes What Japanese Cameras Did to German Cameras?" You see, Phil had noticed how two Japanese camera companies, Nikon and Canon, had replaced German cameras in the market which used to be more dominant, and he wondered if the same thing could happen with running shoes. Now at the time, two German companies, Adidas and Puma were the leading running shoe brands in America, and they had a very strong hold of the market. But Phil Knight had heard the Japanese were experimenting with some new shoe designs, and he also knew that it would be cheaper to produce shoes in Japan as well. So Phil got extremely invested in this assignment for his business class, and genuinely started to believe there was a great business opportunity here to import Japanese shoes into the American market. But when Phil presented this to the class, nobody else seemed to see it that way. He even told some of his friends about the idea, but none of them seemed to pay much attention either. Of course, if Phil did want to actually pursue this idea himself, he knew how difficult it would be. He didn’t know anyone in Japan to reach out to, and he knew absolutely nothing about importing Japanese shoes, or even how to sell them in America for that matter. So, could he really just do it? #Nike #Business #documentary #entrepreneur #business #entrepreneurship #company #magnates
00:00 Prologue
00:19 Chapter 1: Finding Purpose
02:45 Chapter 2: A Trip To The Future
06:40 Chapter 3: One Becomes Two
09:12 Chapter 4: Blue Ribbon
12:19 Thanks To Shopify
13:21 Chapter 5: Betrayal
18:00 Chapter 6: Don't Get Angry, Get Even
22:25 Chapter 7: Nike vs The Government
25:40 Chapter 8: Going Public
27:39 Please Subscribe to MagnatesMedia
27:58 Chapter 9: The Dark Truth
31:05 Chapter 10: Turning Controversy Into Millions
33:47 Watch Next From MagnatesMedia
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sus
Thank you for listening to me
Great 👍work again 😇my brother 🙏keep up ☝all your good and hard work to 👌from the flobfella1👑b36🙏
love the designs of the shoes when you transition into a new chapter where did u get them?
Honestly the best part of the story was the employee's parents who gave everything they had to help the company and wanted nothing in return. Only to then become millionaires
w parents
I Jumped With Joy Love It!1❤️
Ikkkrrr that made me cry rn….cause nobody would do something like that but they did
That was the dumbest thing they could've done but they got lucky.
@@verxw74 8k back then its like 500k today, so really really poor returns on their investment
How does this channel release oscar worthy level documentaries for free? One of the best documentary channels on youtube rn.
Its not free, ada and sponsored content you just dont pay for it with money instead you pay with time
Well because they get paid from ad revenue and sponsordeals. But I agree its great
Honestly he's really, really good..
@@RafaelSilva-gl4zv don't you pay with time in paid documentaries as well lol?
@@leoelzinga1352 normally they don't have ads no
Every family has that one person who will break the family's financial struggle, I hope you become the one 😊
Assets that can make you rich Cry-pto Stocks Real estate
@@royalhighness8383 You're right, it's obvious a lot of people remain poor due to ignorance
I'm looking for something to venture into on a short term basis, I have about $6k sitting in my savings
Starting early is the best way to getting ahead of build wealth, investing remains the priority
Now is the best time to purchase and invest in Bit coin stop procrastinating
The part when the parents that donated their life savings to the company realized they just made 1.6m dollars was actually so beautiful, I can't imagine the face of the parents after getting that much money just by donating 8k dollars to a company they just wanted to save...
I genuinely feel like I'm watching a Netflix documentary everytime I watch your videos
Within 6 hours!
Way better than Netflix. To the point and not unnecessary & painfully drawn out
I think they are better than Netflix
Same
Tubi has better documentaries than Netflix
You missed a thing. After three years Nike went public, they reached out to the lady that originally made the logo and gave her a huge compensation for her work (500 shares of the company at that time), diamond rings made of gold with the swoosh and chocolate swooshes.
Is that women ur granny or relative
@@navinnavin2498 kinda
blows my mind evreytime i hear it
I was hoping they hooked her up
thats so cool haha
As a business person myself, starting from absolutely nothing. I appreciate this channel and mostly the success stories of these reputable companies and brands.
Phil Knight didn’t start from absolutely nothing! His parents helped him and he also had access to capital at his local bank!
He also went to Stanford... STANFORD.
You got this!
@@LeoBlight who cares? he still worked hard.
@@Bwilli1990 it’s important that we know this truth because it lets people know that the road will be much different when you don’t have the proper access to the same type of resources he did!
It’s mind blowing how one of the most famous and recognizable logos in the world only costed $35
she also got 500 shares
@@Dingoh and chocolate
Yep 👍
And then you hear about the companies paying millions of dollars to make logos
İt, s mind blowing how one Of the most famous and recognizable logos in the world only costed $35
How is he going to stanford and traveling around the world with 0$?
This is like the positive version of the cold fusion channel. One focuses on negativity whereas this one portrays stories in a positive light.
True, I like this way of presenting. It's more wholesome and encouraging
Great video! I have read Phil Knight's memoir ("Shoe Dog") and it's clear that he was (and still is) really passionate about running. He essentially founded Nike out of his desire to create the perfect running shoe for himself. The rest, as they say, is history. :)
I'm from Sri Lanka where we have quite a few Nike factories and innovation centers around. To say the least production of NIKE and similar branded goods in this part of the world have changed people lives to a great extent. Working conditions of these factories are great nowadays. These factory employees are given transport, buffet type food(not fancy), education for their children, insurance and great career growth. If I' not mistaken after these scandals reported in early 2000s NIKE and similar brand introduce some of the strict compliance policies which resulted in above effective changes. Still these trade partnerships bring in huge chunk of foreign revenue to the country, enabling a country ruined by political cartel to survive.
How many factories and do they only make Nike ?
Dude. If the Japanese businessmen had the internet, Nike would have never existed 😢
But wouldn't Nike also have internet too ?
Nike wouldn't need them too.
2pac once said "I'm not saying I'm going to change the world, but I'm going to spark the minds that are going to change the world" and if I'm honest this channel is going to do the same. Your going to inspire someone that will change the world.
Who?
@@oda4766 tupac
he didn't change shit lol
dude was walking with 10 kilos of gold on his neck lol
@@ragnarok283 dude was a gay actor who became a studio gangster. look up his first interview before singing.
Iv been on KZhead for years and it's been several years since iv got hooked to watching one channel during my free time. Thank you for your attention grabbing videos
Just found your channel in the last few days and I can't stop watching. You really found your niche and are quickly mastering it. These are epic!
bot
@@ooledcoda Not the first time I've been called that. First time on youtube though.
@@JoeyJ1984 ah I thought you were one of those comment bots, I'm deeply sorry man, have a great one
Fantastic documentary
I like how you, unlike some other documentary/history channels, pay attention to detail, showing the Asics logo for the Tiger shoes is spot on, that is exactly what it was back in the day. Memories.....
I love your videos bro. Ever since I got YT premium, I’ve been searching for podcasts and mini docs to listen to while at work and your videos by far are my favorite. They’re informative and addicting and one of my favorite parts is that you can watch the video and enjoy the content or just shut the phone off and listen to it like a podcast. A lot of docs rely on visuals to help them communicate their points but with you, you do a great job of visualizing what your talking about with just your words. Meaning I could just listen to the video without having to watch it but if I wanted to, I could. Great for people like me who work and can’t watch their screens
Fun fact, most people don't realize that the owners of Puma and Adidas are actually brothers. During world war 2 they made shells and tanks for the German military, one brother supported the Nazis the other didn't and this caused a family rift and apparently the 2 brothers went the rest of their lives without ever speaking again.
which company was the brother that supported the nazis?
@@logangster0 good question
@logangster483 They were bith members of the Nazi party
I couldn't stop watching this ... I didn't skip it one-bit SOOOOOOOO much to learn than sitting in an MBA class
I just started watching this channel a week ago. Ive watched every episode released in the past 9 months. These are incredible.
Amazing videos! Blown away how you can pump out so many great videos on such a consistent pace! Impressive!
Why is this better than a Netflix Documentary.
The sheer quality of these videos hits different, can't comment enough and I have no words to fully explain how awesome this channel really is, hope it reaches tens of millions of subscriptions cause I'd watch this over Netflix any day!!!!
Your channel is PHENOMENAL! I literally binge on these episodes. The amount of research and production must be staggering. This is by far one of the best channel in the YTsphere. Thank you for all you do!
When you invest, you're buying a day you don't have to work
Assets that can make you rich Crypt0 Stocks Real estate
You're right Sir, it's obvious a lot of people remain poor due to ignorance, it's better to take risks and make sacrifices than to remain poor
Crypt0 is the most profitable investment online of only you trade with the help of a professional expert
Now is the best time to purchase and invest in crypt0, stop procrastinating!!
Learn and trade under a guide I do same and I hardly make losses in the market
These videos have probably the best editing and descriptions that I’ve ever seen on KZhead. Amazing videos.
Honestly I can’t tell you how much of an inspiration your channel is to me and mine. Completely different niche but I’m working constantly on editing my vids similar to the way you edit
This is an amazing story, really put a smile on my face despite being poor, not in a great place myself lol. Inspiring to say the least, maybe still hope lol
Yes this content is amazing. So inspiring for business people, and informative too. Thank you for creating such good content.
The way phil had no idea to do anything in life to building world's biggest sports shoe brand is amazing and it gives hope to someone like me who has no goal in life and just living a hope this is the best KZhead channel I've found this year keep up with the great works MagnatesMedia
Huge follower of your channel. The quality in script and narration is superb. I throw one of your videos up every morning at 5:30am for my daily walks. It’s much more entertaining and engaging than my current list of podcasts. Can’t wait for the next one!
Coooooooooooooooool
While wearing a pair of Nike for your walks? 😉😉
Man this channels needs to hit 1 million its been a long time coming
Your content and the way you deliver it is excellent. Thanks for another good one
This was the best documentary I've seen for a while! I was so invested in it I even thought the sponsored advert was part of the documentary when he said and what Phil didn't have was the Internet then went into a vid on Internet business I literally thought it was part of it
Honestly, one of my dreams is this guy showcasing my business like this.
I thought you said $0
Loving these magnificenct case studies. Thanks for making the deep researches. Keep them coming!
$35 to create a Nike logo, wow I bet she wished she asked for more.
Большинство из нас терпит неудачу, из-за этого монстра, называемого страхом, все, что нам нужно для комфортной жизни, находится на стороне порядка страха 😨
Stay calm the profit is ours, the price is amazing for every early investor for those who got in for the first time otherwise it's just bouncing back to normal price for the rest of us which is good.
I’m pretty sure she’s making A LOT now. Imagine putting “creator of the Nike logo” in your Resume. Tho I still think she deserves a lot more, I guess this is a nice silver lining
Had she asked for more, he would’ve asked someone else to do it for cheaper.
She got stock options in nike share which she still holds
Thank you for creating this channel! I needed to come across this for some pick me up motivation!
Phils confidence is out of this world 😅 really inspiring
These videos you create are amazing. The stories you tell about a dollar and a dream are very inspiring. They might not all have happy ending but there’s so much wisdom and hope that people can get from them.
This channel is super undervalued. Top quality and content mate.
I ain't skipping the ads, i can't contribute directly to your effort but atleast i could do this. 😊 Love your content ❤️❤️
Well researched, well edited, well narrated, and shows harsh reality without any judgement! Great work !!
The fact that you spent so much time researching this video and it’s free is absolutely amazing thanks for the free high quality content
I recently read Phil Knight's memoire "Shoe Dog", and as I watched this I felt like I was reading it again. Great content. I love how you make videos.
The quality of your content is so high class. Nothing on streaming services compares. You are a hero and a g
Glad I found your channel. I feel like I'm watching a movie and unlike other documentaries I'm on the edge of my seat. Great job.
Honestly this channel deserves millions of subs!!
Yes! Way better than Jake Tran
@@tensinkano6888 jake is not even above average, magnates media is the highest quality channel on yt imo
Me too
Phil nothing but genius He didnt sit thinking it's difficult he simply try
I watch all these documentaries and they are truly brilliant. Thank you for putting then out for people to see🙏🏻🙏🏻🙏🏻
In the documentary "Capitalism A Love Story", filmmaker Michael Moore asked Phil Knight if he would fly with him to his shoe factories in China. He repeatedly declined. It seems that Capitalists have never wanted their exploitation to be exposed. Great documentary. Believe it or not, the only sneaker or "running shoe" made in the US, is New Balance. Thank you.
Thank you for these videos, here in Africa Malawi, the year is 2023 but I feel like I can do everything. I feel like there is nothing that can stop a person but One of my friends told me "I find greatness in simplicity" Bro man I wouldn't get it then but I get it now. To be happy you don't need a lot as you think..
Your videos are really good!! Your editing also makes understanding things super easy! You make them interesting that even when I click off for some reason, I have to come back later to finish the video!!
Imo this is the sweet spot length & depth for your videos... very insightful!
That speech was real and helped me realize how important leadership is!!
This was an amazing story. I stopped wearing Nike for the longest time however, after seeing this, I will gladly go back to them. They really need to throw you something for this mini doc. It was amazing. I was on the edge of my seat the whole time.
man didnt see the cheap labor part at the end lmao
Omg I love your videos !!! ❤ thank you for the knowledge & lessons to be learned 💪🏼
26 min in I'm tearing up, such a story, superb documentary
This guy never fails to impress!
Im loving the detail going into researcg and way everyone of these are delivered
For people who don't know not only did she get 35 dollars she also was given stock for the company if I remember it was worth 5 million in the early 2000
Quality John 🔥🔥👌
In South Africa, Potchefstroom to be specific, Blue Ribbon is a HUGE company that bakes and sells bread 😊
Best content on all of KZhead. Such high quality, I feel like eventually your skills will be noticed and we will lose you .
I just been binge watching this channel while working love it keep up the good work
One thing not mentioned with the lawsuit was the design of the Mexico sneaker (later renamed Cortez) and that Nike had plans to produce the same sneaker, but under the Nike brand. This was an interesting case because while the shoe design and sales were originally Onitsuka Tiger, it was Bill Bowerman who made a lot of improvements to the shoe. At the end, the courts decided that both sides got to produce the shoe and Nike got to keep the Cortez name.
May I ask why the name Cortez and what made Nike's version better or different? Thanks
@@Sam-ky7si I don't remember the details but basically Nike was being Petty. Cortez is the name of the person who came in and slaughtered all the ppl (their competitors) wearing a pair right now lol
@@Shay416 OK great thanks for info ! Shoe history is fascinating :-) blessings 🙏
Very helpful and addictive documentaries.
I just discovered this channel and it’s so good and now I’m glued to it and I feel like i know much more
OK HOLY. i watched this channel a really long time ago and its insane to see how far you've come on youtube
This guy upload well-edited 30 minutes videos for past few days makes me wonder how he did all of this.
So Nike became Nike by distributing Asics, and then became Nike by actually making Nike.
I have subscribed to many BUT you are the first ONE I turned on ALL notifications...KEEP up the GOOD work....Thank you very much for your HARD work.
This page is my favorite it keeps motivating me, started a business recently as a result of the influence on this page
I wouldn't argue that before in the time of innovation, that is to say: so many opportunities in terms of original concept ideas, was hard to kickstart, with a little self-confidence one can come a long way but none of these things matter as much as actually having a high-quality idea as an improvement for instance on an already existing product or what's even better is to have an original idea for a product based on the gap in the market which in the times of old, it seems the world was full of. Improving on already existing ideas can be done even today when the gaps of original ideas already for a huge part have been filled, all be it probably a bit difficult because already probably all the major companies in their respective fields have departments for this.
One of the most incredible entrepreneurial stories in history. After already having read Shoe Dog, this video was a pleasure to watch. Thank you!
This is some crazy editing man. I have watched like 20 videos in less than a week. This proves your content is top notch+❤❤❤
again another masterpiece! Would love to see a video on Marvel and Lego someday
As a person who watched you from the beginning of your channel I'm glad to see how far you've come.......This is pure quality
This channel by far has the most valuable information, keep it up
the best channel that I came through, their case studies are far more than the studies in big B colleges
Thanks bro for all the hard work that you put in to make this type of amazing documentary. I always wait for your videos eagerly ❤ love your work 😍
I bought a copy of Shoe Dog at an airport bookstore. Absolutely loved it! A must read for any entrepreneur.
Is book about Nike ?
Watched about 10 of your videos and can't get enough of them, and i can't tell why:D
This biography videos are SO INSPIRING!! And well done!!
ABSOLUTELY GODDAMN LOVE EACH AND EVERY ONE OF YOUR VIDS! STEVE JOBS AND APPLE NEXT MAYBE?
26:24 I feel happy for them, investing everything and in return getting more than you could of asked for.
Thank you for shining some light on the darker side of Nike. It's part of the story.
This is a channel imma start watching consistently. Productive
👟I recommend the book Shoe Dog: A Memoir by the Creator of Nike Book by Phil Knight
What are 10 ideas you liked most about Shoe Dog ?
I used to buy Nike everything but stopped a decade or so ago because of quality. The shoes fell apart or the air cushion would leak letting water in & making that awful sound. Great vid like always 👌
Same with modern day adidas
💯
Oh my god the video quality is insane… I’m shocked you don’t have tens of millions of subscribers
The editing on this is phenomenal
I’m taking the leap of faith(just do it) like Nike! Interesting documentary!
Hi man, can someone tell me what editing software he uses?
very informative, loving your content
Another amazing video. Well done, your content is too good!
Damn so many ads on these videos now as well as sponsor messages… talk about bloody selling out. Jesus Christ.