Why Volvo Is Losing Its Big Lead In Safety
The name Volvo has been synonymous with car safety for decades. The brand has often been the first to introduce key safety features that are now common across the car industry. Safety, though, has become a bigger priority for consumers and automakers alike, and that's causing trouble for Volvo. Automotive technology has improved, regulations have tightened, and other brands are catching up. That's making it harder and harder for Volvo to keep its lead in car safety.
For instance, the Volvo XC40 comes with safety features like automatic emergency breaking, oncoming lane collision mitigation, lane keeping aid, and driver fatigue monitoring. Add-ons include a pilot assist semi-autonomous driving system, 360-degree parking camera, and blind-spot monitoring. Many other luxury subcompact SUVs like the Jaguar E-Pace and BMW X1 come with similar standard safety features.
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Why Volvo Is Losing Its Big Lead In Safety
Good guy Volvo invented the 3-point seatbelt and intentionally didn’t patent it so that every car maker can have a 3point seatbelt. Thanks Volvo.
Excatly, that was a realy nice gesture from Volvo.
They patented it; but let it be free for everyone else to use it. Anything else would be crazy. Otherwise someone else would have patented it, and then Volvo could end up having to pay them for the patent.
They didnt invent it, they only patent it. It was inveted 1902
@@bainyt727 ok, but are we talking about 3 point seatbelt or 2 point one. But anyways volvo first started using it in their cars.
Marko Košir Volvo didn’t even invent the 3-point seatbelt. It was the Swedish state utility company Vattenfall that did, because of safety issues at a remote hydroelectric plant construction site. They just shared the invention with Volvo afterwards.
The fact that Volvo was/is still willing to share information about their research in safety is enough reason to buy a Volvo.
Julius honestly made me consider as a future option. Plus they don’t look bad.
Volvo 👍🏻👍🏻👍🏻👍🏻👍🏻
I literally bought myself a Volvo (all be it used, since at 23 I couldn't afford a new car) as my firs car 3 months before getting my drivers licence, because of the brands core values: Safety, Eco-Friendliness but also for its durability.
@A real bisexual petrol-head lol, good luck on the road (-;
@A real bisexual petrol-head " let's hate a brand because it has ugly interior vents " LOL
Volvo also supports their owners. When my S60 developed excessive oil use at 83,000 miles, Volvo HQ approved a $4,000 piston job at no cost to me. I love my Volvo, my dealership, the technicians and the car. I'm 60 years old, owned cars from Mercedes to Genesis and all American brands. Volvo for life.
Volvo is really still the leader. They have shared so much information to others in their research in safety, like how Tesla pioneered the EV market, Volvo pioneered the Safety market. Their safety is amazing, and I am lucky to be able to experience it. Others are catching up, but really, Volvo is still leading it. Deny it all you like, but you know they are the top of the safety chart.
🎉
So Volvo shared their own data to reduce gaps in safety for other car manufacturers Shouldn't the title reflect this??
Real history: Mercedes Benz started this trend before Volvo did. They've never patented this technology either
@@michaelgentry4427 I don't know about thattttt. 👀
I thought the Same thing Bet You Other car maker would give their IP up for FREE
No This is FAKE NEWS AMURICA
No because the greedy media only cares about clicks
Volvo isn't losing anything. Simply the rest are just catching up.
You don't seem to have read the word "lead"
Gods exactly
Uh, " *Lead* "
@@godsfavoursunday9933 explain your self please
@@Emilthehun if you have a lead on other brands, then those brands catch up(as you stated) it's called losing a lead
Simple, when you are the safest, growing closer is easier.
Volvo and Polestar wouldn't have been this good without the Chinese taking over their ownership #MadeInChina2025 #BeltAndRoad 🇨🇳
@@jackyong815 no
@@jackyong815 Volvo still engineers their cars in Sweden. Volvos have been the safest cars on the road for DECADES! Geely bought the company from Ford Mo. Co. in 2010. Geely just provides the funds so Volvo can keep doing what they're doing. It's the same kind of relationship that GM and Saab had (before Saab's demise).
@@badmoon908 Like it or not the Chinese will own everything. Just a matter of time.
@@jackyong815 This attitude how ever, is stupid and confrontational.
Are we just going to ignore the fact, that every model from the Volvo Lineup looks absolutely stunning?
@cooldaddyslick Yeah... Except for most Americans, people want to buy reasonable cars. And now look at Volvo's selling numbers. I wouldn't agree, that nobody is buying them.
@cooldaddyslick As I said, Americans aren't much into reasonable cars with a decent engine. V6's and V8's are way more popular... And that's not Volvo's target group and it's good like this.
@@ynnck5436 America isnt the whole world
@@ynnck5436 Volvo’s current 4 cylinder petrol engine is a beast! It uses 7 litres per 100km, so its not thirsty and combined with the electric engine it can get 408 horsepower! Twin charged, twin engine 😍
It's not loosing, it's inspiring other brands to better them selves. It's not a competition, it's a mission.
Spot on.
@RAZVAN ACHIM agree with you 100 percent.
the most true and smart answer or comment 🙌🙌🙌
Better yet “why other companies are finally matching Volvo’s excellent safety standards they should have implemented years ago”
Best comment ever
Some charge extra money for extra safety..while volvos base price is higher but safety is everything standart
As long as US media talk about anything related to China is not only bad but worst, period.
Because VOLVO IS LITERALLY GIVING THEM THEIR DATA!
Lukas Zdanavicius Volvo vase price is definitely cheaper than competition
Well this video didn’t age well. 1 year later: First Brand in history to ever have EVERY vehicle in it’s current lineup be THE Top IIHS Top Safety Pick+ 2021 Volvo XC90 now has the record for most Top Safety Pick Awards in a single model year in the history of automobiles Volvo is sharing it’s own data with other brands to help reduce accidents/fatalities and this video title tries desperately to bring it clicks hinting at Volvo losing what it’s known for. They did the same thing when they invented the 3-point seatbelt, gave the patent away to all manufacturers for free, this isn’t new for the brand. Journalism has been reduced to petty marketing and clickbait.
Genesis is the 2nd brand
Tesla is the safest car in the world now, Volvo is old news.
@@Hugo-py2ce It’s not, but bold attempt. 2021 Volvo was the first brand in history to have every single vehicle in its lineup to be the Top Car for NHTSA Safety Requirements. Meaning every single vehicle Volvo produces in the USA as of 2021 is THE top safety vehicle in it’s class. This includes the Tesla lineup.
@@Hugo-py2ce Or so you think. A man once had his Volvo 760 crushed from the rear by a Scania truck and he escaped without injury.
@@Hugo-py2ce I wouldn't call a poorly built car safe though
2019 best misleading title award goes to CNBC.!!
When you are 99% it's hard to increase that 1%
Especially when you're bought out by Chinese which have safety as secondary for everything else.
I needed that, Thankyou. . 😆
@@XenomorphLV426 - Geely's crash tests have been improving dramatically. Volvo pulling Geely up, not Geely pulling Volvo down.
@Yen Tao - Yes, indeed!
@Chao Zhu True. There probably wouldn't be a Volvo if it wasn't for Geely.
That was the most misleading title yet. What the hell?
Isaac James Tea its CNBC.......
Don't you get it? Anything related to China is not only bad but worst, period.
@@zihaoliu605 Including Apple products?
@@Rattlepiece I was being ironic, apple uses 700+ Huawei patents and US department of commerce announced yesterday that they will start drafting on how Huawei can build US's 5G system.
"Losing its big lead" - it meant that Volvo's safety game is slowing as other car manufacturers are catching up. Losing the lead in safety does not equate to losing the safety game. It's just that the gap is smaller now. So, the title is not misleading.
If it wasn't for Volvo, safety wouldn't have been such a prio in the culture of cars to this day. We should all be grateful for the selfless company!
"You don't need to drive faster" Yeah have fun explaining that to German drivers
was? ich kann nicht mit der volvo dreihunderdfuntig kilometer per heuer, das is bullcrap (what? i cant ga faster than threehunderdfifthy kilometers an hour (350KM/H) thats bullcrap)
Volvo is owned by China lol
@@torstenpheifer Was? Ich kann mit dem Volvo nicht dreihundertfünfzig Kilometer pro Stunde fahren, das ist Schwachsinn!
I’ll be honest, safety is important but their new cars just looks beautiful
That polestar Coupe is just gorgeous asf , i want one
Chad bad umm, the safety of a car can totally be the difference between life and death
@Chad bad lol WTF a safe car will still prevent you from getting paralyzed or losing limbs.
Just brought a XC60 The best car I have ever own. Wish I could have afforded the Hybrid.
Edward Martinez read
Erm, I've worked with Volvo. This video is utter bollocks! They still design their cars with safety as number one priority and not gimmicks like other manufacturers.
Volvo even gave their safety info public so other competitors could catch up on safety.
they never said Volvo isn't "still designing their cars with safety as number one"... so I don't know what part of this video is "utter bollocks" They just said they're losing it's lead, and they have a secondary focus.
You need to read carefully. The keyword is "lead" in this entire video. People seriously need to stop rushing to comment before reading and digesting the info. It makes you look dumb.
Yeah
That's not what this video is about. They clearly stated it's still a top safety pick, the lead just isn't as big.
"If you find something that can save lives, you should give it out for free" 8:40. Say that to big pharma lol
True
You miss something here.and what you re missing is that there is much,much more money involved in big Pharma than in car makers.and big Pharma is alongside fashion and oil the dirtiest Business ever existed.car brands are not even close to this ,excluding vw.
Volvo has done an amazing job making their cars more luxurious. My mother’s new xc60 has very solid build quality. I prefer it over some of the German competitors. It will probably be more reliable too.
True Story : My Neighbors Volvo XC90 saved his life. He was on the Highway and suddenly someone drove in the back of his car. Volvos Auto-Brake system prevented his Car to be pushed into the Truck in front of him. Without the System he wouldve been crushed between the other car and the Truck.
Exact same with my neigbour and his XC60 he said that his car saved his live more than twice, (he drives 200km a day)
Your English is good. Thanks for sharing.
@@aliasrehbar9693 ?
@Lukas nice story mate! 👍
a lot of people know stories about a person that was saved by their cars from different brands from mercedes`s to tesla`s to toyota`s, mercedes fanboys claim mercedes makes the safest cars while tesla fanboys claim tesla does that, but in reality all these companies pioneered certain technologies by buying most of their "innovations" and taking all the credit for it. as a matter of fact volvo`s, like other cars ,have and still do get lower scores than competition in some categories, like in the headlight category were volvo`s score less than most competition. not to mention volvo`s horrible reputation with the emergency auto-brake...
Their current lineup is stylish as hell tho.
I want one!
@@adamknight5089 same which model do you want?
from the front yes but the back side of their cars still looks kinda volvo weird like......
@@arctus4272 S60/s90/XC60 are the best models if you ask me.
@@l.l.6407 I would say the xc40 60 and s60
Americans killed Saab and almost killed Volvo.
Saab is ugly trash. Volvo is better
Oh jeez. That is very much true... rip saab
@@abovethelaw4417 Saab were cool.
I own to Volvos and I'm American how am I killing the brand that I love?
@@chrisjohnson7994 Ahhh, not you personally Johnsun. You're cool. I think it was Bob Lutz and his crew. Technically he's Swiss😀
Volvo has ethics. What other automakers can say the same? Next safety feature: identify risky vehicles on the road (based on behavior & car type) and actively avoid them. Would it be possible to detect which drivers are texting? Not even kidding...
Yeah read gps data of nearby vehicles... Track their driving past and show which vehicle is being driving dangerously, provide alert about that 😉
Simple answer, Anything that isn't Chinese is deadly dangerous! Chinese software decides! It detects if driver or owner of the other car has attended anti-Chinese websites or isn't using enough Chinese products and suggests to Volvo driver how to kick the enemy off the road while blaming the fault on him. Failsafe Tibeto-Uighurian method. We have also seen that with Tesla recently. It works. Anyone who finds sarcasm in here may keep it, it's free.
Don't care what this says, I'm still getting that gorgeous XC90. What a gorgeous vehicle!!!
@cooldaddyslick wtf are u on about? The XC90 is luxury SUV not a truck. 🤦🏻♂️🤦🏻♂️🤦🏻♂️🤦🏻♂️🤦🏻♂️🤦🏻♂️🤦🏻♂️🤦🏻♂️🤦🏻♂️🤦🏻♂️
@cooldaddyslick I'm a truck and jdm guy. will still buy Volvo SUV for my family. Two different types.
@cooldaddyslick it's for better economy figures and plus it's not a truck it's a luxury SUV so the target market isn't really going to need more power
Owning a 2019 XC90 and XC60 I can say these cars are just magnificent. Unless you live in the US, in 2020 nobody cares about how many cylinders your SUV has. Other factors such as fuel-economy and environmental friendliness have a way higher priority in developed countries.
@cooldaddyslick yeah a 4 cylinder being turbocharged and supercharged making 300 Hp or 330 Hp with polestar option. Thats more than fine if u ask me,
“Why Volvo gave up 40 years of safety research to help rival car makers.”
For the safety of all
The fact that Volvo was/is still willing to share information about their research in safety is enough reason to buy a Volvo.
Agreed
should be the title
Have toy heard about good will? Not only will this help save lives but also give volvo a lot of good will from consumers.
Ford dumped Volvo, Geely revived it, why Geely could make it? They give full respect and full autonomy to the European brand, there's no typical arrogance of capital in the deal. Shame same thing didn't happen to SAAB
GM killed SAAB and Holden because both brands did not listen to GM in being ordered to build more Chevvy and Opel clones and instead made actual exciting vehicles. No sub brand of GM should be building awesome vehicles apart from Chevvy itself.
@@FireHawkGaming The U.S are a joke to the car industry today
Still..Volvo is top dog when it comes to safety.
Next video: How does CNBC make money
Paid propaganda / Ads
By making nice factual videos that people like.
@@moltenlava1877 Fox News is paid propaganda channel.
@@gavin9715 spoken like a dimwit that loves brian stelter
@@ThaMagnaCarta you speak like a typical trumpturd who likes conspiracy theorist hannity and o'reilly (who is fired for sexually abusing tv station lady employees, typical attitude of republicans)
Volvo still receive extremely high marks in various crash tests, high above the average and they still are much more safe than other cars. They received 98% in Euro NCAP's tests and often go above and beyond, with the strongest roofs in the industry and they conducted a 50mph crash test-something another manufactor is yet to do.
Didn't Tesla do that too?
@@TheFourthWinchester no, their highest score for Euro NCAP is 96%. They don't conduct 50mph crash tests and if you check out IIHS, the model 3 doesn't have the strongest roof, however there is no doubt that the model 3 is an extremely safe car.
@@fatpigeon1066 No idea. Hence asked.
And I think only Volvo are doing well in the small overlap test, most Cars are not designed for a small overlap crash.
And Volvo scores the highest in REAL LIFE accidents. Because they built their cars to handle real world crashes, and other manufacturers build their cars to handle the tests.
buying XC90 on Monday.. cannot wait ❤️❤️❤️❤️
Lucky you! I have a 2012 V70. I love it and I love the XC90. Which year did you buy and how are you liking it so far?
i own XC90 best vehicle for family
I'm a voLvo guy, no matter what CNBC saying.. voLvo for life.. Still enjoying my S60
Volvo cars are so goddamn well designed and just look so timeless.
To bad its reliability is awful.
@@baronvonjo1929: I own a Volvo V70 D5 purchased as a new car in November 2007 in Bremen, Germany. No breakdown, no unscheduled workshop visit until now, February 2020. Once a year for inspection at the Volvo dealer in Bremen.
@@ULTRA_2112 Honestly jealous. Our Volvo sucked.
@JaeKi Park we had a mid 2000s S60. It lasted about a month. It had about 110,000 miles on it. It broke down a lot. And when we fixed it. Another problem. Sometimes if we didn't touch it for a few weeks it would run. It did that when we sold it to a dealer. My dad was so happy to get rid of it. Constant computer systems breaking down. And sludge building up in a filter. We ended up getting a Lexus crossover. And I just got my first car a camry. I realize now the S60 also had bad leg room in the back seat. I want volvo to go bankrupt after that. We will never buy a european brand after that ever again.
@@baronvonjo1929 What? My dad have owned Volvos all my life, they are extremely reliable. Even they were old cars.
I’m 37 years old and drive a Volvo sedan. I wanted safety, , comfort, European luxury, but not flashy. I feel confident, humble and refined when driving my car.
Same here, 37 with a family so I have a 2018 XC90 Inscription.
Same. I am 30 yr old with a family and have a 2020 xc60 inscription t8
Humble? 😅
it's Chinese now.
Its Joseph I think the Volvo’s are flashy now. The xc90 xc60 and s60 are gorgeous
The Volvo lineup just looks like pure class unlike most of the new BMWs and some Mercedes.
if this video made me buy Volvo next time- I am not surprised. Just because they share safety features for free- I want to buy Volvo
This is why I've owned an S60 and now have an XC60. Volvo For Life.
I'm considering an SPA S60 T5. Is it significantly more reliable than a BMW 3 Series?
made in china..
@@rohaannavsariwalla1844 it'll be more reliable than most German cars, but not as reliable as Japanese cars
Swedish engineering is just mind-blowing. Can't wait to get my hands on a Volvo Polestar 2 Waymo!
How is Volvo safer than Mercedes and more reliable than Lexus??
The famous Volvo's high safety standard was one of the reason of why my family bought a Volvo, some years ago.
Hell their safety is why my dads alive. Crashed in his 240 back in 91 and ended up paralyzed from the chest and downwards. Few months to a year later he bought an all new 850 glt sedan and around 2003 he replaced it with the 850 R wagon that he owns to this day. My granddad was saved by a 140 in the 80s when he hit a tree sideways. *Safe* to say i have my reasons to own one too.
we've always had volvos. my dad got his first volvo in 70s while working at volvo factories. once he crashed really bad, the car rolled over etc. my half brother was just a baby, sitting in a rear-faced child seat. he got nothing. that's why all our cars have been volvos.
I own a Volvo and always will. Love my Volvo.
The title is a bit misleading, it is not that Volvos have become any less safe than they ever were, it is that they’ve purposefully allowed/encouraged everyone else to catch up to them. Also geeley has to be probably one of the only Chinese companies that I could actually say I’m proud of or even really like at all. I love their hands off approach with Volvo and the fact that they are just supporting them from the background, it is working out very very well.
Boeing is the complete opposite of Volvo.
Ouch
Damn we still talking about that? Cold...
Boing!
Ganda Gandara - MCAS - Make Crash Avoidance Stochastic
@@dazednconfused31337 I think you mean "zing".
I mean, the tests hasnt changed for like a decade ofcourse they’ll look equal with everyone else. If you increase the speeds or weight of the side impact you’ll see them distinguish themselves. Just when IIHS brought out the small overlap test and a 2002 xc90 scored good but a 2010 bmw scored bad. Change the tests and you’ll see them shine, everyone else is just matching the bare minimum
Exactly, Volvo conducted a 50mph crash test with they're XC90 - something no other car maker does.
Remember when Mercedes, BMW, and Audi failed spectacularly when IIHS first came up with the small over-lapped test? S60 got 5 stars.
They change all the time. Active safety is now part of the tests.
I think crash tests should be raised to 55 mph, since that's the speed limit on rural highways, at least here in California.
Agree. With cars becoming more electric and software heavy, I hope they take post-accident safety into account too. Tesla has had some bad reputation for people being jammed in the car after accidents (they have some manual overdrives but are not intuitive), resulting in casualties.
These cars are definitely on a level close to MB. I drive a 2019 XC90 and 2019 XC60 and having access to new MB models simultaneously I can say I really love these Volvos.
As the owner of the newest Volvo XC40 full electric, I must disagree with your views. Volvo have a long history of safety, and are renown to be the leaders of safety. It isn’t that they are ‘losing’ their lead, more so that they are sharing and openly encouraging other manufacturers to, in line with the demands of the public, to meet the standards Volvo puts forward.
there are difference between Volvo Cars and Volvo Trucks, Geely only owns Volvo Cars.
Axel DT Vovlo makes trucks? Never seen one.
@@angelgjr1999 You ought to see one. they are amazing
@@angelgjr1999 they are one of the largest truck manufactures in the entire world. they probably have a third of the market.
Angel Gutierrez yes, they make cars, trucks, buses and coaches, just like Mercedes-Benz
Angel Gutierrez, Volvo Trucks (still owned by the Swedes) is along the Big 3 Truck manufacturers in Europe with Ford of Europe (they never discontinued their large trucks over there) and Daimler Benz (they also own Freightliner and Fuso, the former Mitsubishi brand). I've seen their Cat 6-8 trucks (mostly on TV, although a few on the flesh) and they're very plush and very aerodynamic.
I mean at least they aren’t owned by fiat and Chrysler
And now Renault.
@@ruthlessreid9172 its not owned by renault now tho, it never was they just used their engine in few models
@@lukoil4966 Chrysler and Fiat just partnered with Renault.
They are/volvo is owned by China.
Chinese are undermining this company
Just purchased my second Volvo, the XC60. Passed my S80 to another family member strictly due to safety and quality of the vehicles. Both are great automobiles. Would purchase another Volvo in the future, XC90 perhaps
Proudly owner of a Volvo V40 (2018). Really love the car.
Why is everyone so mad?? 😂😂 This is a brilliant Volvo Ad.
RIGHT?! this video talks nothing but good things about Volvo and its future.
@@gwot and let’s not talk about the title
@@VibingPumpkin Thats just what Clickbait is.
Volvo, the good guy in safety. Giving the patent for free damn
You mean like Tesla, offering up their patents for FREE, not to mention the fact that they now produce the SAFEST vehicles on the road, as tested by IHHS, but then we have to remember this is CNBC. Their mother taught them, "If you don't have anything negative to say about Tesla, don't say anything at all".
@@claytonroot806 and im just pointing out the good point of Volvo. What seems to be your problem?
Clayton Root
@@claytonroot806 Volvo and Tesla are both good guys and safe... you people are THE reason why I would never buy a Tesla, I like the company, I like their cars, I like Elon Musk, I like everything about them EXCEPT the cult of the toxic Tesla fandom that just makes me sick.
@@gwot Why would you like Elon Musk? He's a manipulative rich guy who insutls people as pedophiles for rescuing children, forced workers to work so much they fell unconscious and had good relations with dubious people.
Great video. I owned a 1980 245 DL wagon from 1985-1998, when it was totaled in an accident. Car kept my 7 mo pregnant wife safe and protected our baby to be. I bought my 2015.5 S60 sedan late 2016, and it’s already saved me from serious injury in a hit and run in 9/2018. Still have the car and love it. They are very underrated luxury cars, due to the popularity of the German luxury cars and Japanese luxury cars.
Now my family use the XC60. After almost a year of use, our family was very impressed. Although it can sometimes be difficult to find parking in the city.
Volvo is still the leader. They drive the cars off of buildings for crying out loud. This crap about them not innovating in safety because of geely, is a bunch of bs! Volvo has never been more independent than it is now. They literally can do whatever they want. If you don't believe me just shut the door in a V90 and then shut a door in a Chrysler or something and tell me what car you'd rather be in. The impeccable build quality is another huge factor in why people buy them. There is also a huge amount of Volvo specific crash tests that the iihs doesn't even test for, so even though the gap isn't as big as it used to be it's still big.
I rented a Volvo in Europe and it shifted to from park to reverse on its own while I was by the trunk. Completely destroyed any image of safety it had in my head.
Geely isn't hampering Volvo and the video never said that. The little they said about Geely is that it's really helped them by giving them access to more money and access to China. The CEO of Geely is quoted as saying he's going to pretty much leave Volvo alone. Volvo is losing becase other brands are focusing much more on safty then they used too.
bensemus x I never said the video said that I was responding to some of the idiots in the comments and to people who jus blurt out random stuff like Volvo’s a Chinese company now, which is jus stupid. And Volvo isn’t really losing to other brands either. Other brands are taking note from Volvo. Volvo is MB’s biggest shareholder rofl. I guess if you look at jus sheer sales ya but that doesn’t tell the full story.
They have their own crash test facilities. And have investigators that go to real car crashes.
@Aleksandar Milicevic yep and Volvo uses the most boron steel alloy than any other manufacturer, which is the strongest stainless steel material used.
Why the negative title? The title of the video says “Why Volvo is Losing Its Big Lead in Safety”, but there is no proof other than the others will catch-up... so the conclusion is that they aren’t losing anything, to the contrary, they are growing... In terms of safety you said it yourself, the brand is rated top by consumers, they have zero negative press about safety or anything else (unlike the Germans who are busy with cleaning up after their diesel-gate). The same argument that the others will catch-up can be made for any type of technology in any business. Other car brands can catch up to Tesla in electric, it doesn’t mean that they will do it anytime soon... and the by the time they are doing it Tesla is doing something else. Same for Volvo and safety.
you're looking at this way too negatively, they simply said they're losing the "big lead" as in the gap is shrinking, not because Volvo is slowing down, but others are catching up.
Volvo’s only sin is having been brought by GEELY of all companies. Otherwise. Volvo has definitely earned its place.
Why negative? Because Geely is from China.
@@TraceLight volvo would be dead without geely, its ownership under ford is disastrous
After driving for a long time with Hyundai and BMw, I finally ended up at volvo, and to be honest, no regrets so far. Really good cars, and certainly the 5 cylinder engine. Beautiful
I'll give an example here. 2008 Audi subjected to 2012 EuroNcap, Failed. 2003 Volvo subjected to 2012 EuroNcap, 5 star full marks.
According to the Swedish insurance company folksam who regularly does studies into real-life accidents Volvo isn't loosing out at all. Volvo and Toyota are still the safst cars according to them.
Folksam says that Tesla is the safest car you can buy today.
Toyota 😆😆😆😆😆😆😆 Toyotas are weak
Mashfiq Alam maybe they are not best but they aren't weak
@@patrikjohansson9514 No they do not.
@@user-ry3zk7lx7f Definitely not as safe as a European car, though.
Please you people don't understand this topic. Just because a car comes with the same tech, doesn't mean it's *as safe*.🤦♂️
Fat Pigeon I just bought a Volvo XC60 instead of a X3 or GLc so believe me, those who bought a Volvo know far more than you do.
@@thinhvcoin ? No I am supporter of Volvo. In fact we own one. I'm talking about CNBC not knowing how safe Volvos actually are.
Volvo still has an unbeatable safety record unrivalled by any other manufacturer.
People seem to forget that Mercedes has also been making big leads in safety for years.
no, not as volvo does, mercedes has a lead in luxery like electric adjustable seats but thats also very common now just like the 3 point seatbelt just like a bumper(ohh btw bumpers as we know today (you cant see them but they are there) is also invented by volvo) volvo has been a brand about safety and practicality, like when you fold your rear seats its flat as the rest of the boot, and rubber on the doors that wont freeze shut in -4 till -40. and when you crash a engine that goes under the car and not on your knees thats why i drive, love, life v o l v o
I am also a vovlo driver snd Huge advocate. But you are wrong. Mercedes certainly innovates for safety, they just don't promote it specifically, letting volvo enjoy the PR. Mercedes Benz invented the viscous engine mounts that would let the motor fall down in the case of a head on collision, and Volvo immediately copied and implemented their own ~
This vid is attacking Volvo for no good reason. I don't like the music or the narrator's tone. Because of their previous efforts, Volvo will have brand loyalty for years to come no matter how current cars stack up against them.
How is it attacking Volvo ? did you even watch it?
Hello, yes I watched the entire video. I don't want to argue about this, but I'll just say the attacks on Volvo are subtle. I don't think CNBC should be reporting news that feels like an anti car commercial. The title says it all. Agree to disagree tho and have a wonderful day!
@@evz1244 the title is misleading
@@manvsplastic5131 I think you're just pessimistic if you think this video is an "attack" on Volvo. I thought this was a great video saying great things about Volvo, how it still leads in safety and it's trying to lead and potentially innovate in the EV segment. Tell me one thing about this video is a negative, cuz I sure was hard pressed to find one.
Negative? Then you haven’t seen BBC’s report on Wuhan yet, mind blowing how they manipulate their audience
Sorry, but they're still in the lead to my opinion. What they are doing now with their EVA Initiativ and Vision2020 is definitely some steps ahead other car brands.
David Moore They are in the top safety pick and top safety pick plus. And now with euro ncap, the active safety is part of the overall safety rating. If a car scores badly on that, it brings the whole score down. Effectively a car could actually crash the best and guaranteed to save your life but it'll get a bad rating if it doesn't have auto brakes.
@David Moore I think its more about the practical results rather than test results. Just read this article: www.fuelcardservices.com/no-deaths-in-volvos-super-safe-xc90/ It's a fact that there are no people died in a Volvo SUV since 2004!! That's insane. Also the XC90 is rated by IIHS as Safest Car Of The World 2017. Also, they forgot to mention that the Volvo V40 was the worlds first car which was equipped with a pedestrian airbag as standard. Also far ahead other car manufacturers.
@@PeterPaulRebel That is the shittiest and dumbest argument ever. There are many car crashes across the globe everyday and not everyone of them results in a fatality. Your statistics would never fly in a report cause its not scientific. Just baseless bias. The fact is fact, volvo is declining when other manufacturers are consistently employing new and newer technologies. Tesla got more safety ratings than volvo, but their cars are in retrospect junk in terms of the numerous quality control issues with the most minute things considering what you are paying for. Don't lie to yourself, you know as well as any well respected self individual would and not blatantly still claim volvo as the lead. They are in a loss leader position.
Aoru what’s dumb? That no one died in a Volvo SUV since 2004? You can’t say the same about a Tesla for example, which is a *much newer* company than Volvo yet some people died in Teslas. Of course it’s not the manufacturer’s fault people crash, but it seems that they are better protected in a Volvo. Not to mention, did you hear VOLVO IS GIVING SAFETY OBSERVATIONS FOR FREE TO OTHER MANUFACTURERS??? Safety is their advantage yet they just give it away. And it’s not the first time. Show me another company that does this.
@@mihnealazar7039 and please dont use the argument that volvo is the best because they are giving away their consultation advice. That is just naive. Many car manufacturers swap information and technology. Toyota and subaru for example both made improvements to car frame and engines
First thing I did when my son was born thirty years ago was go out and buy a new Volvo wagon. Yep, had a Baby on Board sign in the window. Just purchased Volvo number seven a couple of weeks ago.
Volvo is the type of person to ask the teacher for more homework
The truth is Volvo still safe and nice, even though its a smaller company compare to BMW or Mercedes. Geely made it better.
Geely money made it better
@@Ilikepie18855 They had it in them all along. They just needed a bit of money to achieve their goal. Geely did a great job. Owner but not meddling with everything.
@Michael Farley II Lmao. Cultural racist is fun, hey?
@Michael Farley II have you test the geely car yet?
@Michael Farley II I cant believe you said that Mike
Welcome back to my labaratoooyy, where sefty is number one priority.
🤣
cooking tools :D
Gajiks
''Fill a bucket with solid CO2 and put it in an enclosed space with you in it'' ~that moron
Hahahahahhahahaha. You are awesome.. i spit my beer on my phone😂😂😂😂😂😂😂😂😂
Owned a Volvo S60, someone ran a light and I ended up T boning the person. I’m convinced that the car saved my life and the passenger in my car. Now, time for a new car, I want to go with a XC40. Any thoughts
I have a Volvo S90 and i just love it. Safe and luxury at the same time.
Volvo isn't losing ground. It's already at the finish line and is keeper of the goal-posts, which it moves occasionally.
you don't seem to quite understand what's going on here... the others are closing the gap in Volvo's lead, not saying Volvo is losing ground.
I used to own an old Volvo, but recently switched to a new XC 60 T8. I must admit, the improvements the Chinese has made are astonishing! The technology and design is just on another level compared to older models, and the performance of the hybrid is also very impressive!
Volvo engineers are still Swedish to a large degree
Wokis While that may be true, I believe that Geely has pushed for a more modern design and more advanced tech. While the engineers themselves may be the same, I think that Geely has directed them to a more modern approach to designing a car.
One day youtube recommended one of the videos from cnbc and since then I've never stopped.
"other manufacturers are catching up" yeah until they try a new type of crash test that other manufacturers flunk and Volvo sails through, just like the small overlap.
I’ll still buy a Volvo when I start a family though.
Teslas are safer
@@rollingthunderinho but a Volvo looks better, and has sound when I goes forward
@@alexandercrush I've driven an S90, S60, and an XC60 and like them much more than the old Volvo
Just started family (baby will be here in a week), got V90 CC.
Alex Geely gave Volvo pretty much free hands regarding the design and engineering they only took control over their economics.
I want to buy a volvo... only because I can no longer buy saabs..
I'd still buy them used
@Slatternly Skaghalter the lincoln I'm borrowing right now has a stock land rover 8 cylinder.
@Slatternly Skaghalter i tell people my son's name is Scandinavian
@Slatternly Skaghalter The company that's trying to be the leader in safety is a scam because of their heritage? How's that?
you just made my crossing from e class that i drove last 20 years to s90 even more easier
thats how it should be volvo is alot more then a e class for alot less, (less money, less unusefullness)(more car, more comfort, more practicality, just more car for less you get the idea) i hope you are enjoying your s90, very luxe love the looks!
@@torstenpheifer I like Volvos but I think they are no match to most Mercedes cars
Volvo for life! My wife and I don’t drive anything else! There’s two types of people in the world, those that drive Volvo’s and those that want to drive Volvo’s EOM
I have the new XC60 and I feel safe with my family in it, every time we are out on the road. You can't beat that feeling.
I'd still trust my life with Volvo over anyone else. I'm seriously considering one, and if I ever have a family, guess what the family vehicle will be? You guessed it.
better get one so you can have a family!
@@nhojyelbom Truuuuue lol.
XC90!
Volvo may not be remembered for their cars but, they will go down in history as pioneering amazing safety features.
I bought my first volvo in 2010 - the C30. 5 years later I got the V40. Next week I'm getting my XC40. The safety is unparalleled and their cars are beautiful.
i got this week 2011 c30
Can we stop with the "model 3 safest car" BS. It is a common misconception that the Tesla model 3 is not the safest car. Volvo beat it on adult occupant protection in Euro NCAP's tests. The model 3 didn't perform particular well I'm the small overlap crash test with footwell intrusion. Volvos aslo have stronger roofs. The NHSTA don't even perform an offset test, their crash tests are basic. Please do your research.
Volvo and Tesla have the same score in Adult protection 96%. Best test score for Adult protecion in Euro ncap belongs to Mazda CX-30 with 99%. Best score for kids or pedestrian belongs to Mercedes CLA or A-class. Chrash avoidance systems still belongs to Tesla model 3 94%.
The model 3 is the safest car in its class. Some Volvo are safe but not sure how safe they are compared to their competitors in the same class
I disagree, crumple zone is the biggest contributor to safety and without a large engine in the front it has much more of it. It's physics. They also have better polar moment of inertia to spin away from objects. Lower center of gravity to reduce rolling and thus have better handling, perhaps not the best in the industry but adding all of these factors reduce the risk of injury even more and reduce the risk of first getting into a crash. That last point is amplified by autopilot, with all the sensors and these features being present in all models the overall safety factor is higher.
The tesla cyber truck is probably the most safest lol its litteraly a armored tank for the average people. (Glass maybe not)
The Volvo XC60 does better in electronic stability control than the Model X. The XC60 passes at 77 kph, and the Model X fails at 72 kph. kzhead.info/sun/q8OBZN6goX6baWg/bejne.html kzhead.info/sun/htpyf9Nti3-fiq8/bejne.html The NHTSA rollover test is a silly test where a car is pushed sideways, with no forward motion, into a sand pit. It does not test electronic stability control. I looked for the XC90 test as well, but this group has not tested an XC90 yet.
Here's a company that really cares about the people. That is really admirable, just the willingness to publish its research papers. Hats off !!!
2000 S40 2008 XC70 2020 XC60 . The extra money spent on purchasing a Volvo is a terrific piece of mind for family safety. My wife has the XC60 And my XC70 is still going strong...Volvo for life! Only had one accident, on the highway with 3 cars involved, my S40 took a hard rear quarter side hit and refused to spin out and lose control, it aggressively held its lane albeit with a 30 degree skidding angle. It corrected and I pulled over. Nice.
Yet other manufactures still charge extra for safety systems that Volvo offers as standard
Volvo is still the best in safety. Wonder what CNBC hopes to achieve by this de-marketing video of the Volvo brand.
Mercedes and Volvo are safety pioneers. Volvo gets more credit for this because they play the safety card more. Mercedes invented the airbag actually.
And Volvo invented the modern 3-point seat belt design among other things. So of cause they can play the safety card all they want...
Volvo and Saab
When the rest catches up, people assume volvo is losing it. Volvos are safe so are other most car manufacturers in every class. Take an xc90, the x5 and q7 are as safe especially the q7, its probably safer. Everyone is making safe cars these days. Very few models arent safe
You gotta admit, Volvo is in good hands. They got a lot more funding from Geely for researches and developing new platforms. And their new platforms are shared with Geely's vehicles in China. This really creates a good feedback loop. Yes, in today's world Volvo is harder to stand out in terms of safety because, well, partially they raised the bar to the standard today and even helped other companies to reach that bar. The new styling is really good, especially that Polestar, elegant yet sporty. I recently bought an S90, it looks really nice and infotainment systems are really catching up with the BBAs. I hope they can be the European Lexus and improve on the reliabilities. The other European manufacturers nowadays don't even know what reliability means...
Congrats on the s90. It's a gorgeous car and it stands out from other luxury cars.
I will never buy anything but a Volvo for my family. I trust them, fantastic, well built and reliable cars. Plus they look excellent!
AirCat Aviation : Many years ago, my wife and I survived a multiple collision smashup on the freeway in Michigan driving a Volvo 145 wagon. Lost the front, tailgate and passenger door. Glass was everywhere. Got bloodied cut fingers from digging glass out of the seatbelt mechanism. But we walked away. Fixed the car and drove it for 8 more years, and then traded it in on a new Volvo 240. Needless to say, I was sold on Volvo and excellent engineering.
@@georgeetoile6686 What a Great story, I'm glad you survived :), I myself own a Volvo V60 D5 2016
@@georgeetoile6686 Same here! My sister was involved in an accident where a truck 'knocked' on the driver's side. The 940 was a total loss due to a bent frame (WHIPS!), but my sister stepped out of the wreck without any injury! They say, selling the first car is the success of the salesman, but the next car goes on the garage team. But with such an experience both of them have all the credit...
I love my 1985 240 gl. Almost 400,000 miles and still going strong. Only basic maintenance needed.
Your car is good for another 7000000 miles.
Marko Košir I have an 89 240 DL. 365,000 miles original motor. Does not quit
@@hectorvazquez7929 Nice to hear that, but you are going to wait a looooong time until you will say goodbye to that car.
Marko Košir I don’t want to say good bye to it haha
@@DeadlyBliss13 of course you dont it is a Volvo
Well... you have to wait a YEAR to get your hands on a new Volvo SUV line in Korea. That’s how well they are doing in Korea. Although they might not be the largest company that sells like BMW or Mercedes, but the consumer needs for Volvo certainly exceeds the manufacturing pace in a number of countries.
3 point Seat Beltand and wiplash protection was first used and invented in sweeden, but not by Volvo, but by Saab.
I own a Volvo C30 T5 Heico version, and a new XC60 my advice is stay ahead of the competition and enhance the suspension through Heico and you will have in my opinion one of the safest cars to drive. You will also find that your suspension is stronger and not prone to hitting bump stops. Like the video says Volvo builds in rollover protection and I have noticed even my C30 has this built into the interior roof.
Love the brand and what Volvo stands for.
I have owned Volvos exclusively since 1972, and have had 6 of the various models. Always happier in a Volvo. My only complaint is the cost of parts.
George Etoile they are high quality thats why they cost so much. i dont think that you could roll 1million km with a bmw, but in a volvo? hell yeah.
So Volvo released its research data to other car manufacturers in order to make cars more “compatible” with each other in case of collision. I would buy a Volvo in a heartbeat if only they were more reliable and resale value didn’t plummet as soon as you drive it off the dealership.
I still remember that Van Dam commercial Hard to believe
Volvo drives into wall, wall crumble.
Didn’t Volvo say nobody will die in one of their vehicles by 2025 or something? Still seems safety-oriented to me.
your right just adding it up and confirming it!
I love Volvo. Reliable-had one for 130K miles without major problems. Would buy another.
When getting car for my family, Volvo is our first car to think about it, XC60 is complete with all safety features, no matter which edition you choose, T5 or T8 edition.