How MTV Destroyed Their Network (They Gave Up On Music)
2022 ж. 6 Мау.
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MTV has had many ups and downs over its 40 year history. From playing only music 24/7 to creating reality television to TRL & the golden era of cringey 2000s tv. All the way until playing nothing nut ridiculousness for 24 hours straight. MTV was one of the best things to happen to music culture, but there unfortunately is nothing there to love anymore.
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How come you don’t talk about the challenge a big part of mtv in the 2000’s ?
This same thing happened to all of the themed channels of the 90s. Mtv didn't have music, the History Channel became aliens and religion, Animal Planet was shows about people, The Learning Channel became content nobody could learn anything from. The Sci Fi Channel literally changed their name to SyFy so people wouldn't expect science fiction.
No fr. :( back as a little kid who loved animals and wanted to learn abt them, animal Planet was my escape yk. And when they started airing shit like the Alaskan Frontier or whtv I tolerated it bc it seemed interesting. But after a while, when they started showing shit like cops busting ppl hunting illegally in woods or some shit it got boring 💀 idgaf abt humans. Where's all the nature documentaries n stuff like??? Animal Planet but there's no animals? Bye
Yup 90's culture has been tossed
@@vomitpee I swear youtube is the only place where you can find that kind of content for basically free.
yoooo lmmaoo I gave up on history channel once I saw too many ancient aliens shows coming on and etc.
Lets not forget that Cartoon Network had pure live action shows at one point in time
Not to sound too much like an English teacher. But Patrick I gotta say man in your recent videos you’re doing an amazing job of establishing a strong thesis, backing it up and then tying it all together with a strong conclusion. So many KZheadrs who do similar “mini-doc” style videos just feel like they are reading off a wiki article or a list of facts and the end of their videos leave you feeling incomplete. But you genuinely establish a narrative and make it engaging. Keep it up dude!
Thank you!! I was a decent writer in high school, got really good in college but since I majored in Marketing I never wrote that many papers. I feel like I am using those skills these days and I honestly pat myself on the back a little bit. Some videos are more "wiki-like" than others. But I do feel confident in my script writing. Now that I have my editing team down I can focus more on the script & I think its paying off lol
@@PatrickCc You’re honestly incredible. Your vibe and voice is perfect for this type of content. Keep it up!
@@PatrickCc it's definitely paying off brotha
Facts, I enjoy every vid that comes out. Even if it looks like something that’s not for me I still get hooked. Keep going bro you’re smashing it!
Embarrassing
The weird, slow suicide of MTV was one of the strangest acts of self-destruction in the history of broadcasting.
I remember visiting the US in about 2005 and 2006, being so excited to finally watch MTV. I preferred VH1 because they had more music videos, but I still liked MTV. I returned about 5 years later and there was no music on MTV at all. I never watched it ass it was just reality TV trash.
There was really nothing strange about it. The publishing companies are the ones who killed MTV. They seized the opportunity, afforded by MTV's huge success, to start increasing the publishing/rebroadcasting fees to the point that it was costing MTV more money than it was worth. Desperate for something to fill the void, MTV realized there was a huge market for reality television that they should try and tap into. Once "The Real World" took off in 1992 they discovered that there was more money in reality shows than music videos.
Did you not watch the full video? Internet killed the MTV star
I truly believe MTV should tap into everyone’s appeal for nostalgia by reaching into their vault and pulling out the classics from previous decades. I was born in 89 and was a kid throughout the 90s. So unless shows were reruns, that’d be the only way to know about them such as Daria & Bevis/Butthead. For me personally, I always find myself searching older content on the internet as opposed to newer garbage out. Plus, when viewing the comment section in any given video, I always run across several comments of people born from 00’s forward feeling nostalgic for a world & time they’ve never experienced. As for me myself I lived it and it’s comfortable to visually see and submerge my mind/thoughts back to times of a world we as a society will never live again…. So, I said all of that to say, MTV has created enough content over the last 40 yrs for people of the 80’s to reminisce, children of the 90s to both reminisce AND discover footage before our time & 00’s and beyond to just to get a glimpse into yesterworld that they’ll never get to experience. MTV I believe , unknowingly is sitting on a gold mine…
Awesome comment..my thoughts exactly.
They have a dedicated 80s and 90s content channel on LG TV. To me, that's like tvland.
This! Nostalgia is where money is.
I LOVE YOU
@@sinegra30 who? Lol
They had to be trolling when they celebrated their 40th anniversary with 24 hours of Ridiculoussness, right? I think they aired it spitefully.
They really did this? I don't even know where to find mtv anymore.
@@jasonwebb5964 I don't even know where to find my tv anymore 😂
MTV has become Mid-Life TV
No I was in the hospital in 2019 that's the only show on MTV at 3am when I was checked in a week later the only show on MTV all day everyday
MTV destruction came at the hands of corporate greed.ot played music videos and switched to a scripted reality tv show called real world .the cast didn't work and they lived in a privilege paid for apartment in NYC. Like basically all the yo MTV raps videos were new York rappers and LA we didn't see small town rapper's or break dancers or graffiti artist they took 1 element of hip hop and exploited the hell out of it.tjr 90s saw MTV and corporate head's to flaunt the wealthy and privilege for the next 30yrs the target audience of MTV is privilege youth and remakes of classic tv programs candid camera of the 70s is punked on MTV Hot stunt's of the 70s is jackass on MTV. I was on MTV as Andy dicks side kick in the short lived Andy dicks apprentice in 2005 in 1999 I pitched a tv pilot about my life as a boy in Saginaw Michigan " the entire history of Lester clay. A few years later everybody hates Chris was based on my show pilot.i know tv and radio been my life since 1978. My. Is no more because it stop capturing dreamers in poor America and catered to the wealthy flaunting their privileged lifestyles
MTV is so unwatchable nowadays it’s so sad. The only time they care about music now is when they do the VMAs 🤦🏽♀️.
Even the VMAs became so boring and unwatchable, not to mention EMAs which are much worse...
@@miloseviczarko45 That too.
Well maybe when they DID DO only music people should have been listening to it instead of not listening when they put on new songs that people hadn’t yet heard of, YOU PEOPLE FAILED TO TUNE IN TO ACTUALLY WATCH THE MUSIC THEY DID PUT ON, YET HATE ON THEM IF THEY PUT ON ANYTHING ELSE 🤔🤦♂️
@@zachall101 you only had the option to watch what they aired 🤦🤦🤦🤦🤦🤦 they choose what they aired....... 🤦🤦🤦🤦🤦 they went for quick ratings boost instead of long term effects.... 🤦🤦🤦🤦🤦
The reason me and my friends stopped watching MTV was primarily due to MTV playing almost only rap videos, so we started watching mtv2 to see videos of bands we liked, THEN mtv2 started playing almost only rap videos, THEN we started watching MTVX to see videos of bands we like and I'll be damned if MTVX started playing only rap videos. They had 3 channels playing the same videos.
I remember this, I discovered good bands in MTV2 but then it was mostly rap which I wasn't into at the time. Then somehow it was just rap and now it's not even that :/
Thanks for sharing. As always the devil is in the details.
Growing up in the UK we weren't that into Rap we were into Dance Music and Indie music so it was totally irrelevant to us as we didn't live that life.
Once they went all rap, I switched to VH1, which played rock , then they went to all reality. They should have changed their name to "RTV" since it was nothing but reality.
Wow! Didn't realize that was the fate of MTV channels! Sounds like a Stephen King novel where the transgressors are forced to rely on the thing they hate the most! In the beginning, MTV *refused* to play Black music videos. After public protests and common sense kicked in, their 1st video with Black people was MJ's Beat It. Fast forward to the future, Black videos are their lifeline. Talk about *karma* ! 😆
I was born in 82 and even as a small child I was obsessed with mtv. In the late 80s and early 90s I remember waking up super early just to watch videos from my favorite songs and then at the end of the year on new years eve they'd have the top 100 music video countdown. That was everything then, it was such a huge part of life! My cousin and I would literally schedule our day around mtv. I loved the music but was also obsessed with Beavis and Butt-Head and Real-world. Mtv unplugged was great, I still think my all time fav in that show was Nirvana and Korn. It was just so different from anything else out at the time. It was so sad to see them eventually F it up! They introduced me to so much music that I probably never would have gotten into. Had they just kept the balance between music and shows they might have lasted. It's sad because when they started moving more away from the music, I stopped being introduced to such a large variety of music. I do have to admit I was a bit obsessed with the reality shows though but definitely missed the music related shows.
Yes, used to watch music videos before going to school AND after it was quite a time.
Its sad to see the downfall of MTV, it was honestly a gem in the early and mid 2000’s. I’ll always remember it at its peak.
By 2000 it was dead. No where near its peak.
@@blmartech mtv was fun to watch in the early 2000s they had good shows and played music in the mornings while we got ready for school
@@blmartech MTV2 was still great up until 2006
@@blmartech his person's generation it was peak..just like the 90s was peak MTV for me.
@@leeannasloan2292 mtv peaked in the late 80s, early 90s and was steady downhill after that.
MTV was Music Television and then it wasn't.
Agreed
Then it was game show and reality show network. No music.
Thanks to Viacom buying mtv, this is what the Channel has resorted to, oh well, that’s just life, i guess.
@@korrblank1361 true
Mason television.
MTV2 in the late '90s and early 2000s. Great times with that channel as a fitting backdrop. Loved it.
It's so so sad the way MTV was destroyed. I can't stop crying
Patrick’s Evolution as a KZheadr is incredibly impressive. The creativity, research, preparation, script making, and overall execution is very impressive. Won’t be surprised went Patrick hits the million subs milestone in the near future
proud of himmm !!
Being a teen in NYC during the TRL era from 98 till 01 was pure magic. Mind you, this is in a pre-9/11 world, the vibe was pure freedom. My experiences and the people I met in Times Square are memories I will cherish forever. If I find that time machine I'm going back!!! 😝
Ok
Once 9/11 happened the demise of everything sped up drastically. The 90's sucked but at least people still talked on the phone and social media wasn't a thing and everything wasn't monitored. I miss the simplicity of it all, it was nice not being tethered to a phone where your pretty much always on-call, even if your out camping trying to escape.
@@saturnlights5239 no u
@@AmariKhumalo ok boomer
PRCutie101, you & me both! TRL was the shit!! I used to watch that everyday after school!! Also, Heero Yuy, the '90s ruled! Those were some of the best times of my life!
This was an epic video. Thank you so much! I'm very fortunate to be part of the "MTV Generation". An awesome era for music and entertainment that crossed a massive technological threshold in just a few years. I got to experience it all, music video era, the 90's era, the 2K's which is where I started to lose touch with the channel. It truly was the internet that hurt MTV the most. But I remember it with a tremendous amount of nostalgia and feel extremely thankful I was there for it all.
and here we are in 2024. RIP to all music. Go ahead and and movies as well. We now live in an artistic wasteland.
I grew up in the 80’s. And my friend and I watched the first song they ever played. I remember waiting anxiously to watch Thriller for the first time. We loved MTV. We would stay up all night to watch Headbanger’s Ball. Then slowly over the years it turned into a garbage show with no videos. And yes, I’m 48 and “old” 😂
The reason they created MTV2 was because the primary MTV quit showing music. But now MTV2 doesn’t even show music
I'm 47, and I remember coming home and turning on MTV. Watched all the videos. Then the reality shows. The Real World, Road Rules, Next, Home Raiders and then Pimp my Ride. It was awesome. But then it really did get ridiculous with way too many crazy reality shows. Then I was out.
@@briansmith48 did you like Viva La Bam?
@@nsasupporter7557 . I never watched it. I was probably done with MTV by that point. That whole Punked / Jackass type stuff never interested me.
I think I had totally given up by the time TRL came around. Had no use for it.
Couple days ago I was actually reminiscing over how I used to stay up and watch Headbangers Ball with the volume as low as possible so as to not wake my parents. You don’t notice it in the moment but small things like that sometimes are the things you miss the most. Simpler times indeed
Lol. Same!!! I miss Headbangers Ball!! That was my favorite show. And yes, my super religious mom was sleeping so I was right next to the TV on the lowest volume. 😊
I was born in 99' so I never even remember a time when MTV was mostly playing music related content. I can remember the feeling of "I want an MTV that plays just music related content," and coming across MTV2 in the channel guide. I was super excited for a brief moment only to be crushed to learn you had to have one of the more expensive plans to get the channel. So yeah even if you knew about it, if you were financially struggling you were shit outta luck.
I’m a year late but thank you for doing this. MTV was part of my landscape during my teen years. When I did homework the songs were playing in the background. I have eclectic tastes in music due in part to MTV. It’s sad that it’ll never be the same again…the whole thing…not just MTV but my teen years, my friends at the time the whole era. For me ‘81-‘85 was the best. My interest waned because I started working a lot and going to school and graduating high school in ‘86. I watched MTV sporadically in the ‘90’s but I was wrapping up college and adulting so to speak lol! So whether you watched it in ‘81, ‘91 or even ‘01 I’m sure you have memories of your “MTV”. One thing I know… I still want my MTV…because it’s more than just videos it was a part of my youth.
I'm 54 born in 67. I was 14 when MTV debuted. It was groundbreaking. I really enjoyed those 6 years of constant music. Thanks for this!
As a 2000s kid (2002) who remembers watching MTV back then, seeing them degrade themselves like this is rather sad considering the impact that they had on American culture for the past 4 decades. Edit: Ok, I understand now that North America wasn't the only place that had it's culture affected by MTV as well, thanks for letting me know.
MTV effected culture all around the world my dude its not just limited to America. i live in NZ and MTV was a massive part of my childhood. i remember when i rushed home from school to watch the latest music vids etc and that was the day soulja boy crank that vid came out and had everyone doing it the next day.
Facts and I’m and from 01, and I was big on MTV Jams and Bet 106 and Park til they ended awkward, and just started showing a bunch of the same fucking reruns of 2-3 shows or movies over and over again. I miss the simple era for shit all those shoes we had before then compare to now.
I was born in 86' and never remember MTV ever being any good at all. They pretty much played shitty grunge music, then shitty hip hop music, then no music.
prime mtv was 2007 - 2011, especially with mtv2
Okay but aren't you forgetting that people said the same thing about MTV back then as well? The Bowling For Soup song 1985 explicitly talks about how back in 1985 there was music still on MTV as opposed to 2004.
I miss Headbangers Ball, always thought it sucked that it only aired in the middle of the night when you couldn't watch it at high volume.
Man, Jackass, Beavis and Butthead, TRL, Pimp my Ride... MTV was THE shit back in the days for us, it was our whole childhood. Kids nowadays can't understand what it meant to us back then
I was born in 74. I remembered when MTV started, it was great through the mid-90's. My favorite shows was 180 Minutes, where alternative videos were played, well for, 180 minutes. Anyhow I quit watching when non-music video shows took over the channel.
The trouble with 180 Minutes is it was only 120 Minutes long. 😉
@@maxshea1829 Do you remember Native Altercation? That was a show.
KZhead is our MTV now. You have the music, and countless shows around music.
Thank you for this! I appreciate this thorough and in depth documentary about MTV. Mtv will always have a special place in my memories of the 90s.
i used to love when they played music videos all day. my parents didn’t let me really listen to the radio so that’s how i knew what songs were popular. and i would listen pretty as long as it would be on. in between the shows and stuff. literally such a great time for tv lol
The sad thing is, and the reason that things are never going to change, is that people actually find Ridiculousness funny. It kills me that Tosh is gone.
Tosh is a way better host, he is actually very funny and makes the content funnier with his jokes. But Rob being the host kind of presents the content better yaknow? He's kinda like a reactor, just punching in little bits here and there but doesn't interrupt too much
@@PatrickCc I definitely agree with you.
I don't feel that Tosh's schtick would play well today. It was bully-the-outcast humor rationalized by Tosh having strong alternative lifestyle vibes. I found his show hilarious when it was new and I was younger and had experienced much less of the world than now. He went downhill went he started belittling the ce-webs or whatever
Ridiculousness is fire bro cmon now. However, that shit shouldn’t be on for more than 2 hours a day
tired of the fake crowd lagging
I think one major contributing factor - having grown up with TRL, Celebrity Deathmatch, Pimp My Ride, Cribs etc - is that scores of the audience grow up and move on. Catfish and Teen Mom had the ability to appeal to their older audience and a new, younger audience, but MTV had to continually adjust to a new core audience given that as you say they had to resort to shows to prop up the niche nature of music videos. Kids today are so fickle and have zero loyalty to “platforms” because of so much choice, so unless MTV did something drastic they are basically doomed to be the History Channel of music. No wonder they lost their identity. A fascinating case study though. Love your videos.
Well said
I remember death Match lordy
I remember watching trl so many days after school
No loyalty? Have you seen “stan” culture?
So sorry you missed out on the good good.
I loved MTV growing up. They would play hours of just videos early in the morning and I had that on as I got ready for school. I miss that MTV so much.
The problem with MTV was when they did show music videos it seemed to be done at random. They should have blocked off certain genres at certain times. I would argue more people would be willing to watch if they knew what kind of music videos would be played.
They did always mention at the top of the hour videos that were coming up. So if I saw they mentioned RUSH would be one of those I'd stick around and watch. Same with any other bands I liked.
Sounds like you barely ever saw MTV if at all, if you never saw any of their dedicated music blocks or shows.
true. They could have it like a normal network- pop videos for the kids after school, uncensored after 9pm, old school rock of Friday nights, disco on Saturday, mum's power ballads during the day etc.
I think you should've mentioned the period of 2011 to 2017, when MTV tried its hand at scripted tv shows to compete with ABC Family and The CW. Shows like Awkward, Teen Wolf, Scream, Faking it. That was perhaps the most interesting post-music era of MTV for me personally.
I remember that era never watched any of the shows other than an episode of Teen Wolf
Sadly MTV cancel all of it and not doing anymore of those scripted tv shows
Some of them were actually good too. They had a show called “Underemployed” in 2012 and it was great. Only lasted one season and was cancelled.
Oh yehhhh you’re so right!!! Awkward was my shit
Oh yah, my lif as Liz was my fav
I was born in 1990 and TRL was mandatory viewing for me as soon as it started, the height of boy bands and pop princesses, it was a little girl's dream. MTV formed my childhood and teen years, and I remember really wanting MTV 2, but our cable package didn't include it at the time, or else I definitely would've watched it too. The ending of this is so bleak, 24 hours of Ridiculousness even on the 40th anniversary of the network, damn. Thanks for a great documentary, it was exactly what I needed to watch today!
Im just grateful i was able to experience MTV when its truly all about music.
Many call the 80s and 90s as the “Golden Age” of MTV (understandably so) but I’m glad this video touched on the absolute powerhouse that MTV was in the 2000s with their reality and game show lineup. Date My Mom, Parental Control, neXt, and Pimp My Ride. That era of MTV perfectly captures the camp and over-the-top style of that decade. It also can’t be understated how big of an impact Jersey Shore had on pop culture. I grew up at the Jersey Shore and that show put our region on the map (for better or worse). I still remember the premiere of Season 2, and it was a nationwide event - MTV ran special bumpers featuring the cast between episodes for the entire day.
I was watching Ridiculousness (which as Patrick has already stated, owns MTV) and Chanel Westcoast literally didn't know what MTV stood for. She was shocked that it was Music Television. That's probably the case with almost anyone under 30 now, and tells you all you need to know about their brand.
chanel was born in 88 though so she would have def been the age MTV was targeted at...girl just slow with things.
@@taylorcliff6609 I knew someone would say, Oh but she's older than 30! I know she is, but I'm saying in general, people under 30 have no clue the M ever meant MusicTV. Patrick points out specifically that if you're under 43 but obviously you could have been somewhat younger and at least have heard about it...but now it's almost forgotten entirely.
@@saintsataniko2116 didnt mean it as a counter argument was just tryna highlight how slow that girl actually is hahaha XD like im 28 and lived off mtv music videos as it was one of the only channels we got so i find it hard to believe anyone born in the 90s wouldnt know what MTV stood for. maybe people born in the 2000s as i even struggle with relating to anyone born after 99
@@taylorcliff6609 I knew what you meant. She can be pretty goofy. But in this case, she wasn't even being dumb, she just had literally never heard it referred to as Music Television before. It is tragic how the channel has collapsed.
@@saintsataniko2116 I feel like everyone of every age knows MTV was short for music television. That's like the one universal thing that people know about MTV. That's the reason everyone memes about how MTV doesn't have music content. The only people who don't know what MTV stands for are the people who don't know what MTV is. And apparently Chanel Westcoast.
When MTV slowly began abandoning music, VH1 was there to pick up the slack. Behind the Music was one of my favorite shows.
So true. VH1 doesn’t get the recognition it deserves
Unfortunately, VH1 is pretty much like MTV these days. Very few videos. More stupid reality shows.
I loved VH1's pop-up videos
bro yr deep dives are so complex and thorough.... well done as always🎉 LOVED LIQUID TELEVISION
I remember in the UK a TV show called Newsround the newscaster mentioned MTV that is twenty four hours of non music. In the nineties, it was watchable. Now, sadly, it's passed it's sell by date.
It's crazy to me that NPR Music's Tiny Desk Concert series has become one of the most influential staples of "Music Television."
It’s the Unplugged for a new generation.
Patrick back with another FIRE mini documentary!!!🙌🏾🔥
Drink your water
🧢🧢
@@fulcrumisaracistbigotihave6644 bruh you dumb asf, this vid 🔥
Seems like it's all conspiracys in his head and little proof to support his theories. He has one for like anyone famous. Either he a liar or super stalker.
@@centertonarkansastyrantpatrol ong. He sucks
This was a great vid! ive been binge watching your content recently, it is so good! My dad took me to the Backstreet Boys millennium release. He said out of all the things he did in his life, it was one of the craziest experiences. Thanks for bringing back that memory!
It's crazy how much more interesting and topic popping than the majority of KZheadrs are today. The way you write and read out what we are being taught about is amazing. Gives me hope, right when I thought I was losing it all for the laziness and lack of compassion the other KZheadrs have now-a-dayz. Keep them coming, stay safe, and one love Patty!!! ❤🎉
I have such a clear memory of the 1st MTV awards, I was being babysat and Duran Duran came on. My Babysitter started Screaming, ran to get in front of the TV, lol like those old videos of the Beatles concerts. I joined her of course, screaming also even though I’m not sure I had any idea who Duran Duran were at that time. Lol. MTV used to be amazing. I used to watch Real World, the early seasons and the actual music videos were so cool. Thank you for posting this!
LOLOL Great story!
Sometime in the early 80s I had a cold and for some reason I fell in love with Nick Rhodes on MTV. I've been a fan ever since
I remember when ridiculousness came out... it was like tosh.0 but shitty. I wasn't on my phone as much back then and viral videos were harder to see. Now I see all of the viral videos so a new ep of ridiculousness is basically a rerun of the internet. garbage.
crazy to even think that its been 11 years since the first EP.
@@taylorcliff6609 excuse me? I feel like I'm in a time warp... 11 years???
@@stuartcarter4139 that delorean putting in work XD but yea 2011 was the first ep of ridiculousness. time passes by so fast as you age.
lol that annoying chic laughing
COPE
I miss the good old days of MTV. Music videos non-stop and waiting for hours for that one video. This is the KZhead for generations without the unskippable ads
Every time i watch a video like this talking about something from those times it's like watching someone build this large skyscraper. It stands proudly as a landmark defining the generation that built it. But in time all of those who helped make it disappear. It loses its value. Forgotten like ancient ruins that been covered up by the forest that grew over it. All eventually become lost in the sands of time
I was born in ‘91… I remember watching TRL _religiously_ every day after school. MTV was like _the channel_ all throughout the first decade of my life. It’s kinda sad that it has become what it is, but nothing lasts forever!
I feel you. I was born in 1982 and was glad to see peak MTV with Yo MTV Rap, TRL, Behind the Music, Cribs, Real World,
@@tylongkicks8821 wasnt behind the music vh1?
@@1204nedes Yes.
HEADBANGERS BALL was the show to watch on sat nights!
They could bring that back and it would probably do well.
Head bangers ball use to be on everynight. they slowly reduced days then hours until they ended it.
I have a bunch of episodes recorded on VHS somewhere...
That show was awesome.
great video! i remember as a teen seeing an ad on MTV while watching 120 Minutes. It was a guy watching a headbanger video and there's a ring at the door. The grim reaper was at the door and the guy says, "but I'm watching MTV." The Grim Reaper replies, "okay, I'll come back when it's over." I guess it is over.
Man I love all your videos. Such awesome subjects, the way you tell a story is phenomenal. Thank you for everything you do!
Right on time for lunch, this one’s gonna be good 🔥
love bro!!
Dont forget the bev = water
The tan superman is the last person I expected to see in this comment section 😅small world I guess
Wtf I literally just watched a Jamari vid before this one
Two of my fav KZheadrs. W
I actually loved MTV 2... I remember finding out about it the night before going to 6th grade. And pulled an all nighter watching music videos. It sorta became something I would do before going to the next grade. R.I.P MTV 🕊 Won't be missed but never forgotten. 🕺
I remember between 4th and 6th grade my sister and I would beg my mom not to let us go to school. During that time we'd watch MTV2 all day long without our parents telling us to stop, those were good times.
Growing up in the 90’s, I was always more partial to Vh1, as MTV fell off of the “music” portion of their name. I still watched some MTV shows, but Vh1 was, at the time, the station that was all about music. They eventually went the same direction as MTV. Music is still my favorite thing in life.
This was really well made Patrick. Just discovered you. Keep up the good work dude.
IMO, MTV couldn't sustain itself because the music industry became so ruthless, self-isolated, and commercialized that it no longer wanted the customer to be aware of what it does, and thus MTV no longer had an insider's look into the industry it claimed to be a part of. We no longer got the in depth analysis, interviews or saw any aspects of music production because the industry the channel was built around didn't want to be exposed for what it was doing and still does.
I witnessed the last days of the 'real' MTV in the early 2010's....i miss it now its just ridiculousness (+ 2000's / forgot to put that in)
agreed.
Music videos were NOT almost unheard of in 1981 when MTV started transmitting ... the Australian music program Countdown began transmitting in 1974 and was one of the first TV shows in the world to promote the regular use of the music video as a major part of its programming, which proved to be a strong influence on both local and international artists creating videos. Many international artists got their very first hit in Australia thanks to their video clip being aired on Countdown, which then later led to their record being picked up in the US and/or Europe.
In comparison to KZhead and Spotify I don’t really see how mtv can get itself out of its current situation. It’s just become an archaic relic of the 20th century
23:10 Sad to hear they didn't do anything for their 40th anniversary. I'm old enough to remember their 10th anniversary special: it was aired prime-time on ABC, featured all kinds of top musicians (including a couple of live songs by Michael Jackson who was about as big as it got at the time)
I'm thinking MTV didn't feel like celebrating its glory days to quote Bruce Springsteen.
The original living VJs did do a 40th anniversary special on Serious XM. I think they played the first hour or two of the broadcast and commented and reminisced in between sets
They didn’t do anything on their 30th anniversary either, so I can’t say I’m surprised.
@@scottburton9701 Scrubbing the Past...so Orwellian. ;-)
@@rickyn.1567 VH1 Classic had actually celebrated the 30th anniversary of MTV on August 1, 2011. Meanwhile, MTV made no mention of the anniversary.
I remember MTV2 being only in deluxe cable packages which I remember wanting as a kid but was PRICEY.. lol MTV2 was a "luxury" 😭 thats prob why it did poorly. such a GREAT video.. the world NEEDED this 💗👏🏾
yeah we could never get it back then, it was just mtv or vh1 with the basic cable package
@@AbsoluteApril RIGHTTT?! and def only in some areas haha now i think theres like 4 different mtv options lol
For a while MTV2 was on basic cable but nowadays it's exclusively premium cable.
For real I remember begging my mom to get the better package just so I could watch mtv2 lmaooo😂 and the even more expensive package had mtv tr3s (mtv3) targeted to the Hispanic audience which I wanted also so bad but if I couldn’t get my mom to get me mtv2 imagine getting mtv3 😂😂😂😂
@@piinkballer801 haha yesss! oh the memories!!
Bro i'm addicted to your videos, you rock!
LOVE your channel!! Very informative 💡💓💡💓
britney will always be the TRL queen, she dominated the early-mid 00s and gave mtv some of their best & most memorable performances. I miss how pop culture used to be back then, literally everything an artist did was an event and as much as I like how easily accessible music is now, the anticipation and excitement (for me anyway) is not the same anymore
Spears
Who’s Britney?
The legendary Miss Britney Spears
It was a great time back then
"I miss how pop culture used to be back then" Bruh, did you forget how badly the media treated Britney Spears?
I think TRL also impacted the businesses around Time Square during its reign. A lot of brand name stores relating to teens and young adults popped up and thrived around the time TRL was on air. After it disappeared, the stores suffered regardless of Time Square being a tourist trap.
TRL was cool no matter if you liked pop music or not. It had the feel of hanging out in Spencer's or something and making jokes about the stuff for sale there
I’m so hooked on all your videos lol. Great job!
I miss alot of these shows from 90s and early 00s😢 thanks for breaking it all down Patrick cc😊
MTV2 was originally called The Box - a service where you request music videos by phone and pay with your phone bill. MTV purchased it and just did the same thing without the pay service.
Good times
I remember the BOX in 1995/1996. That's where I would go for rap videos that MTV wouldn't play hardly like Master P Bout It, Goodie Mob Soul Food, 8 Ball & MJG Candy
Don't forget BET had music videos in the 1980s, also, they had Video Soul and Rap City.
I miss music on BET too. Hell even VH1 gave us adult contemporary and R&B.
Living legend Donnie Simpson 🥰
Im 47 and 90s MTV was fantastic, i moved to nyc in May of 2000, and i used to go to Times Square and join the crowds of people for the taping of TRL. Fun fun times. I got to go to a taping of Madonna playing in the studio as well. Early 2000s MTV was great too, NYC as a whole was so much fun...by 2008, it all went downhill from there. 2000-2008 were great times in NYC
So much nostalgia. such great editing. Yeah. And I had no idea MTV lasted that long. And I guess sort of kind of still technically. exists? Great video as always.
Damn, so much nostalgia in one video! Also incredible content Patrick!
8-1-21 was a sad day because 40 years later, MTV was an empty shell of itself. You really couldn't celebrate a 40th anniversary.
I remember distinctly watching the "MTV 20" special in 2001!
@@jacobjoseph1468 They also released a coffee table book that year about the 20th Anniversary called MTV Uncensored.
The only thing keeping that flame alive are songs from artists like Tame Impala and Foster the People to name a couple.
Actually to see the anniversary of MTV, you've to watch it on VH-1.
@@jasonpalacios2705 Yeah, it's glory days are gone too.
MTV ruined itself when they embraced hip hop and reality shows which had nothing to do with music. They tried to fix something that wasn't broken.
1981-1986 MTV defined my childhood. Was a glorious time!
I grew up in the 90s! TRL was my favorite show! in 1998 through 2008, i fell in love with music in 98 when i was 12 and rememeber when trl had music videos from Britney christina, ricky martin, korn limp bizkit eminem dmx papa roach avril lavigne .
The TRL era was cool I was 16 in 98. I remember DMX and Eminem being on TRL
@@tylongkicks8821 yes what was so cool about it is that eminem could be interviewed one minute and the next it was britney spears. Then the next day it would be korn limp bizkit backstreet boys we had a variety of music styles. Its not like that anymore in the mainstream which makes things more dull
1998 - 2008 is the era I watched MTV, I watched bands like Linkin Park and Evanescense rise to become a global phenomenon and am still a fan.
MTV definitely dropped the ball in THIS era where so many people are making music and in so many different ways
How is it possible to ruin a network when the content is already done for you? A buncha corporate idiots did this.
I think people drop the ball as soon as they turn away from better music and start doing autotuned mumble bs.
There are some videos on KZhead for the song "Internet Killed The Video Star". And it's TRUE! Because thanks to KZhead / VEVO, MTV is now obsolete! The channel has ran its course for over 40 years, but I seriously think it's time for MTV to go BYE-BYE! "I DON'T WANT MY MTV!"
@@ksavage681 agreed!!!
@@Leechwife a lot of great artists out there that still make quality music they just don’t get that commercial boost
A combination of not having the simple format with the VJs, decline in talent, grunge, The Real World, TRL, etc
If u turn MTV on right now either Ridiculousness OR Teen Mom is on 😂 so annoying I was born in 1982 so I remember it All ! 😅 Thanks ❤ for this
The MTV I remember, the one that aired in Italy in the 2000s, was a pretty unique beast still. It had a good balance of music, original programming and mixed content, including Anime Night, from 1999 to 2010, and aired stuff like Fullmetal Alchemist, Escaflowne and Cowboy Bebop.
MTV Europe.
Same here in Germany. Cowboy Bebop, Ghost in the Shell etc. and still music videos. Then they put it on PayTV and I just dropped the whole channel. Never gave a shit about all those douchebag shows like Jersey Shore and whatever.
That was on Cartoon Network in The USA. In USA, MTV was still doing the Saturday TRL block and others stuff like movies with music to theme to them or that style they had created in 1990's, it was just by 2010, the Channel was the Jersey Shore channel, then that and Bringing back Teen Mom, now is Jersey Shore/reboots & Ridiculousness were what they have since become along with Catfish or that Teen Mom show/Teen Mom now and then. that is about all they play are these 4 types of shows on MTV. They found a extra season worth of Bevis and Buthead Shows they fully produced that did not make it to TV back in the day in 2011 were basically just on the drawing board.
I'm 40 so I guess I'm that 20%. There was always radio stations, but MTV felt like it was the first bit of freedom you had as a kid. You could listen to all sorts of new and interesting music. But there was something about seeing artists dressing, talking, and acting the same way you and your friends did. That just made the music so much more relatable.
The Box was more freedom for promoting any uncensored MV and some underground artist, that wasn't on MTV, back in the late 80s to early 2000s. Remember, Music Television You Control 😎
@@tab7madeup I'm happy somebody remembers it. I never see it mentioned, anywhere. Then MTV bought it out and MTV2 started airing in its place...
Dude, I love your insight. I'm one of the old timers (I turn 50 this year) that remembers when this MTV was new - most people were like "Music on TV???". I was a teen when they started having the shows like MTV Raps, Club MTV and Headbangers Ball and they ROCKED. Years later of course I hated some of the stuff and wondered where the videos went. My wife actually changed our TV package to M2 so we could just watch videos like at one point (so at least we tried to help 🤣🤣🤣). Fast forward to now and honestly you are so right - the need for them just isn't there. While we (my wife and I) still pay for TV "service" even that's streamed... and so much of what we watch still comes from apps like KZhead, Netflix, etc. directly on our smart TV. My six year old grandson watches KZhead almost exclusively. I took the TV from his room when we started streaming content because a computer gives him everything he wants. At any rate, I digress. I've watched a number of your videos now and this one here just shows how you aren't just a product of your generation and do a great job of covering topics like this. Very well presented.
That part where he says that shit was boring 😂 I laughed out loud
MTV should have a KZhead channel that replays 24 hours of airtime from 1980 - on...
MTV vault
¡Great idea!
Spotify have those
I generally feel like TV networks just refused to keep up with social media. They didn't adapt and didn't get into subscription services like Netflix either so they really aren't mainstream anymore. They're mostly for adults who prefer to watch old shows they used to love or put something on while they do chores around the house.
That’s true and they probably looked at the many downsides to catering to teens, cause for any teen their attention span is a 3 out of 10, being picky 30 out of 20 and always being confused 200% While social media they know how to pull or reel in the average dysfunctional teen
That’s exactly what I thought a bunch of 50 years old who didn’t take social media seriously so their only way to thrive now is on Rob’s back . Man breaking his back at this point
The old concept of television networks is a dinosaur at this point. Streaming services like HBO Max are where things have gone. The future of network programing is online. Anyone that refuses to accept this will get left behind.
@@1977TA I think everyone knows that Come on now
@@1977TA That's not new knowledge. I think since 2013 Streaming was the future.
Solid Solid video. Thank you
We need double the content bro. Love you
Better than sunnyv2
MTV was so truly amazing in the 90s. Beavis and Butt-Head are a huge part of that. I'm grateful to have grown up in the 90s.
We had a great renaissance in the tv world in our childhood.
I still remember when MTV was 'turned on'. Back when we didnt have a remote, but a corded box with a bunch of buttons you switched to. Clicking through the normal channels and all of a sudden there was this channel with a music video playing. I swear in my mind, where I was when I first saw MTV is up there with where I was when the Challenger blew up and others of where they were when JFK was shot. It is just ingrained in my mind where I was when I first watched MTV.
I don’t really like new music since the early 2000s, but these videos about the new artists fascinate me. Keep it up!
"Stay hydrated" should definitely be how you always say to drink water. It's absolutely perfect.
I was so jealous of my friends who had cable. I'd go over to their homes & watch MTV for hours. My parents finally got cable in 1987, 2 weeks before I left for college. 😂 I loved The MTV Movie Awards in the early days. They weren't serious AT ALL, and we're just fun and irreverent. Now it's just another awards show. (BTW, I'm 53. ☺️)
I’m 30, and I didn’t have cable growing up (and now, but now because cable sucks). Missed so much haha
The Box and MTV were what I grew up with all of my 90's and I'm 35. Wasn't til I was in Middle School when my Mom got the cable box with the red numbers, look like K.I.T.T.'s speedometer.
@@digheanurag I', 44 and I didn't get cable till I got my first job. But cable doesn't suck! There are a lot of great channels still there. Tru TV, Game Show Network, and I', an anime fan so of course I have to watch Toonami every Saturday night BTW, I don't hate my life either.
HA !!! I had 1 channel growing up (NBC) the summer I went to college in 1996 my parents got a dish!!!
@@JC-bu8zd 😂 Of course! They waited until you left. 😊
I almost wept while watching this. Everything you said was painfully true. MTv definitely abandoned its roots, and with it, the generation that made it what it was. I remember staying up late nights just to watch AMP.
They aren’t the only ones who abandoned Gen X.
@@thealternative9580 Explain pls I'm intrigued
@@agnesg Well the establishment dropped Gen X and their culture like on old sack of potatoes in the late 90's and early aughts in favor of millennials who were like in middle school at the time. All through the early to late 90's they were telling us it was gonna be our turn. This was gonna be our world entire ad campaigns of Generation Next while they ripped off our art and culture. Just learn the basics of computers (not even like software) we are talking turn it on and get online and you will be set was what they were selling in the mid to late 90's and early aughts. Till the dot com bubble burst. Boomers still can't use computers. Now they want us to save them from these fucking kids. Fuck em. I hope it hurts all the way down.
Nicely done MTV retrospective/obituary.
When I was a teen, mtv was still a decent mix of videos and reality tv show, with some pretty decent adult toons thrown in. I graduated in 03. It definitely was starting to go downhill by the time I was almost out of high school, with teen mom and it's ilk becoming huge
Absolutely hooked on Patricks content. I was literally thinking about this channel when I saw Ridiculousness playing at the gym earlier today, then he dropped this video. I miss the good days of MTV, and in Canada Much Music and Much More Music when they used to have music countdowns and pop up video all the time (and I'm under 40 lol)
Oooh yes. I only got to see Pop Up Video occasionally, fun learning the facts about artists and their music.
Omg pop up video 😭 i would call my best friend and we’d watch videos and be on the home phone. Good times
The most exciting time for me was when MTV started playing Nirvana's 'Smells Like Teen Spirit' video at least 20 times daily. You could feel something new and exciting happening musically and a new 90's generation. We had groups at this time. Having two stepsons grow up during the internet age it seems all youth now seem to fit an internet/media mold that's rather mono.
try 50 times a day. Hated that video back in 1992. I joked back then "just call it the Nirvana / Pearl Jam / Gund N Roses Network"
So many good bands during the grunge invasion.
I was 1# when nirvana hit and it changed my world.
It was a loop of that an En Vogue video, life is the highway, Aerosmith crazy and maybe like 2 other songs.
Dang that segue into your ad was GOOOD