Rare Beauty
Founder Selena Gomez believes everyone is unique and rare. But today, too many people feel trapped by unrealistic expectations that are impossible to achieve. Rare Beauty is about accepting who you are - and finding the beauty in your imperfections.
Rare Beauty is more than a beauty brand.
Our mission is to shape conversations around beauty, self-acceptance, and mental health. We will work to help people get more access to support and services. We want to help people feel more authentically connected to one another and less alone in this world.
We are just getting started. This is makeup made to feel good in-let’s do this together. Only at Sephora and RareBeauty.com. 1% of all sales go to support mental health.
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