How A 600 Pound Tunafish Sells For $3 Million At The Largest Fish Market In The World | Big Business
The Toyosu Market in Tokyo, Japan is a 4 million square foot area for squid, mackerel, and, most importantly, tuna. The market is home to the world-renowned tuna auctions, where expert bidders bet millions of dollars on top-tier tuna. But the population of tuna is on the decline, specifically bluefin tuna, which is known as the king of sushi. Business Insider follows expert bidder Takayuki Shinoda inside the fast-paced world of tuna bidding and its role in marine life sustainability.
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How A 600 Pound Tunafish Sells For $3 Million At The Largest Fish Market In The World | Big Business
Down 97% in just 10 years...that's actually insane.
Probably because of China.
@@WaterspoutsOfTheDeep great comment
They need to regulate even more.
@UCLgJ4VMYXsHpFjcZFMiPZ0g I was just informed it was a bot.Erasing my comment
@@WaterspoutsOfTheDeep wrong, this is happenings because of bulgaria...
Crazy how they’re concerned about no more tuna being left in 30 years but yet they’re still overfishing
9:10 They actually already limit the quota in this part, but maybe it will not change the problem anytime soon
When you fish out 90% of the population in 10 years youve got one hell of a bad habit to break. Now to convince everyone these fish contain mercury
supply and demand law
It's cause you eat too much! They wouldn't overfish if there was no demand.
@@theshuman100 they know the fishes have mercury. they just dont care. same with the japanese people who eat dolphins. they just dont care. it taste good.
I've heard in some countries, when they hunt land animals, every 5-7 seasons they have 1 full year no hunting year when all the animals can reproduce and leave their offspring to boost population, but for sure there are seasons when you can hunt each of the species. I think this needs to be implemented in regards to marine life too.
Those durr tea bat eaters should eat reproducible meat. Like beef you know. Tastes much better than any fish. But they are bootists and think mooh moohs are holy.
It is. Just not in Japan.
I absolutely adore tuna. It’s my favorite sushi and I just love it. But I would be more than happy to give it up for two years if it meant a worldwide ban on fishing tuna would help bring back the population.
Agreed, If I had to give up Sushi in order to stabilize the fish population I would do it in a heartbeat.
The problem is that these large fish don't reproduce and grow up that quickly, so they don't reach maturity until 5 years. That means you would actually need multiples of that age in order for the population to really recover, which would mean decades of decreased or no catching
I prefer salmon tbh, but tuna is a very close second
@@kevinwells9751 I don't see an issue with that. There's plenty of other fish in the sea. They've recently stopped selling my snus in the US... I simply moved to a different product.
Prawn based sushi is where it’s at 👌 and that can just be bred and matured in a tank. Prawns need to be cooked though but a place I went to sells warm, slightly fried with batter, sushi. The ends of the roll have full prawns sticking out fully battered, the sauce too, god. It tastes like takoyaki in roll form with rice. So good... I want some now.
"I am worried that there will be no tuna for you after 20 years, also we receive truckloads of tuna every hour"
Hope that japanese guy goes broke💪
I was thinking the exact same thing.... You are part of the problem fishboi!
Literally a bruh moment lmao
It’s not his fault it’s just about the money that’s the way it is
I was just about to comment this. Good luck catching that tasty bluefin in the next decade.
Hold up - so the tuna population is decreasing and we are still fishing them by truckloads? that doesn't add up lol
So did the sharks and people still hunting them because the Chinese like shark fin soup very much
How doesn’t that add up?
Wdyem ?
@Business Insider bot
This reply section is more confusing than my math assignment
who else eating a tuna sandwich and watching this?!
Yeah, we really need to keep them around. Nothing beats the taste of a beautiful blue fin ootoro.
It will definitely go extinct since there’s no way they will stop fishing those 3 million tunas 😌
its always the greed, like even just economically it would make sense to fish these responsibly, so you can make more money in the long run, but no ppl just want it now, not thinking about future
Ikr it's sad
While the harvest may be a 2000% increase they fail to mention that the production and farm raising of the fish has also risen by 2000%
if they fish the tuna to extinction their economy will crash, almost every restaurant uses tuna
@@thabangedward2084 That’s kinda a no brained comment, it’s like running out of toilet paper. There’s more, like vegetables, the farmers increase production
“Truck loads of tuna” come by the hour. No wonder why Tuna population is down 97%.
Nahhhhh must be something else
@Kai Li what does this have to do with the tuna population???
This is why I pray everyday to our Lord Jesus Christ. He is the one who created all the tuna in the world, and I know for a fact that He's the only one who can bring them back! I'm praying for the resurgence of tuna in our God made waters!
@@narata1541 ???? uh yeah i guess
@@narata1541 Yeah that doesn't sound very likely pal.
The problem of declining catches due to overfishing is not limited to Japan. There is no change in the fact that it is a problem that fishermen in countries all over the world must think about. Even if one country regulates the amount of fish caught, it doesn't make sense if fishermen in another country are overfishing. Tuna is not the only tuna that is endangered due to overfishing, and if sushi becomes more popular around the world in the future, it will undoubtedly become a major problem.
It’s mostly cause of china overfishing and poaching cause they have no respect or regard towards nature or the world
I agree, just like pollution control. However, the US has strict fishing regulations, especially for tuna. Japan has none, and if they do, they are only on paper. Never enforced.
I feel like every person in japan is a master at something.
Thats because its true. Penis infection.
Pokémon master
@@salem1538 master baiter
There is a serious problem in overfishing. These practices need to stop ASAP!
Everyone needs to watch Seaspiracy
Slow down at least or limit how many fisherman can fish tuna
Overfishing isn't the main problem. Watch Seaspacicy.
its illegal to catch more than 1 of those fishes
No lol
Anyone else remembers when there was this concept called hunting/fishing season? So that for certain periods of time some animals couldn't be catched be cause it was their mating season; something very necessary for their population to regain it's lost numbers after hunting/fishing season? Yeah, neither do I.
Thin the heard, when it needs thinning. Not be the reason it's in jeopardy in first place.
@@figgynewton5664 And then people just don't eat some parts of the year? Human are way too stupid and selfish to mitigate the food shortages that would result from the very reasonable suggestion you just made. We could if we wanted to, but we are far too stupid and selfish for that. So what would happen is the lowest income and most impoverished people would suffer the most.
I do my best to eat either fruits & vegtibales that are in season.
When you kill a fish in mating season you kill thousands of new fish
@@varminthevermin8371 Teach a fish to mate, and you bring infinite fish
“The future of Takayuki’s job is in jeopardy”. Oh if it isnt the consequences of our own actions.
I've only just recently found out how big tuna is I always thought it was small like sardines
Nakaoshi: *I'm worried that tuna will go extinct in 20 years* *Cuts tuna is half
Hehehe
legit these people are stupid
What do you expect? Plus its already dead
@@jacob1423 Those aren't mutually exclusive. You're just the dumb one here.
@@joestrr4772 You literally have the iq of ur shoe size
Actually People aren't concerned for extinction of tuna, they are concerned for extinction of their jobs and money
You said it... The truth
Id rather care for my money and job than some fish. So youre totally right.
@@peterdakduif4804 don't breed please
@@Animal-Reaction-Clips I dont want kids they cost too much money.
@@peterdakduif4804 🤭
Fisher: I'm worried about the amount of tuna left in 30yrs Also Fisher: I must have tons delivered every hr.
My mind instantly seeing the title: *Super Samchi* 🐟
“Hon, let’s start packing and moving. I just sold the house to buy a bluefin tuna.” “from today onwards we’ll be living anywhere else.”
Dude my house isnt even worth $500k and that tuna costs 3mln
@@div1ne30 lol some peoples house are worth that amount
No way Man your living any kind of way is not happening. GOD gives Us shelter from the rain and fruit from the vine and he hasnt finish yet.because if you lack then you need to check your god bluefin tuna Man you must be some kin to jack in the bean stack sell the tuna .
But at least we have the tuna
@@TwinkleBerryLeaf lol he clearly said his house.
apart from the overfishing and tuna extinction part, i kinda impress with how clean the place is for a fish market
It’s gonna stink though
Penis infection.
WOW!!! So much tuna. 🐟 I wonder if any cats stole any free tuna? 😺
"i am worried that there will be no tuna in 10 years" *keeps overfishing tuna asf*
Common sense ain’t so common anymore
@@greyfiveys Here’s some common sense for ya: He’s not doing any of the overfishing, so it not his fault Edit: Well, although he’s not directly part of the problem, he’s still contributing to the problem by continuing to promote the sale of Bluefin Tuna.
@@peterni2234 well probably because that's his job?
@@peperoninja387 I’m not sure what your point is exactly & who’s side your on
It's just that if they stop other countries won't so it'll be gone either way. Might as well make some money.
They know the fish might go extinct but they will still over fish them the level of ignorance is just scary
The world will end soon anyways
@@MyAbdul111 That does sound like the best option by this point
@@MyAbdul111 i cant wait 😌
It's not ignorance, it's greed.
It not ignorance, it is greed . They know what they are doing , but it is making too much money . You willing to give up millions of dollars?
Nice video
i wonder if they will turn to open ocean farming. i had seen this method on some other vids was very kool
When I was stationed in Guam I went deep sea fishing twice. Both times I did not catch a single thing. My captain told me that when he was growing up his family would catch hundreds of yellow fin tuna, mai mai, and more every day. Guam has been so over fished that they have to import fish and pretty much everything to feed the island... It’s really sad and I’m not sure if there is anything we can do about it.
@Lost Soul and that why cuz there so many humans on earth covid 19 killing them of. Cant feel bad cuz non ethical that the way it is, nature eat you alive or dead.
@Lost Soul Depopulate... how ? You wanna demonstrate ?
You could also just stop eating fish and meat🤷♂️
@@accessdenied5998 covid 19 has like 0.01 kill rate ...
@@ThePhoenix109 yet many people lost their lives to it.
You must know $3 million is a "gift price" to celebrate the new year. There is a custom to bid with pretty much high price the first auction of the year and the winner earn the fame. In usual auction, the price would be some ten thousand dollars. The gift price also depends on the economic state of the year. $3 million at 2019 was the highest among recent years.
Thank you for this, I knew there was something wrong with $11,000/kg, even for the best tuna for the most high end applications. This makes a lot more sense.
@@damien4197 I'm glad if it is helpful. It is a bit strange that almost all English media forget to mention about this custom when they make the news on $3 million tuna. I don't know if it's accidental, or intentional. At least, every original Japanese sources clearly refer to the new year auction.
Very helpful 👍
That’s pretty stupid. No wonder they lost the war.
Thank you for this
Man I should head over there and just catch a single one then I can retire lol
3:32 Why does the look of a phat bluefin vibrating on land look so funny to me
By eating Bluefin Tuna, you are supporting and helping to create a new extinction. 95% of Bluefin Wiped out thanks to over fishing.
I eat it cuz it's there really, if it wasn't then I won't. Plus they're tasty af. And I think with minds like that professional tuna dude, the fish will be safe
@@syl3r well that mindset is certainly part of the problem
Good.
Don't let ur little, pink, rhinestone encrusted panties get in a twist. They won't let them go extinct. Their is too much money to be made to let that happen.
Unless you are running a self sustain farming all of us are directly or indirectly killing this earth.
*tuna being reeled in* "I will not give you the satisfaction of the kill!" *starts to destroy itself*
God image of tuna have a self explode system
Holy shit! Never knew tunas were this big
Damn.. I need to be a tuna fisherman. Catch one of these and I can have early retirement 😂
"but the future of takayuki's job is in jeopardy" Meanwhile Tuna fish : b**ch ass jeopardy, we have ourselves a genocide here!
🤣🤣😂
My mind really said “Your bored so let’s watch a video on a huge fish”
Lmao me rn
Wow.
@@businessinsider7657 wow nobody cares
3:06 it took him like two paragraphs to say two sentences lol.
I have actually been there before but the fish was already all auctioned as people arrive very early, like midnight early .
I love Tuna Nigiri Sushi. But seeing how we are effecting the species, I will re-think about my consumption.
When the buying stops..the killing will too
@@nohandle779 nah someone else like me will just eat it
From once a week to once every 8 days for sure
Go watch Seaspiracy on Netflix.
In general the whole food industry exploits animals in an immoral way, I'm very ashamed to be part of this species because of that, I'm almost 100% vegan.
“There might be no tuna in 10-20y” hundreds of tuna waiting for auction there 🤡👀
@1:03 "but the future of Takayuki's job is in jeopardy." - Business Insider The fact that someone's job is in jeopardy while 97% of a species of Tuna is gone in a decade still hows how man perceives himself in relation to nature.
@6:39 That blade is massive!
When you're worth less than a dead fish.
I'm not worth anything to anybody. Even after I die, I will continue to be a burden.
@@conradmcdougall3629 if you keep thinking like that then yeah maybe
we all are...
Buddy you’d be shocked how well you’d sell on the black market, don’t sell yourself short
@@missm2925 😂 that's inspiring enough!
"Exposing tuna to the air is bad" *starts filleting tuna underwater*
“I think it’s the best waste of resources” lol
I think a lot of people are misunderstanding one part of the video, only the bluefin tuna is near extinction. The other tuna that is shown being hauled in by the truckloads are different “breeds” of tuna that are in an abundance, some even overpopulated.
They'll kill EVERY SINGLE ONE of those as well
I think we are overfishing the hell out of everything in the.ocian.
@@bentray1908 no shit Sherlock
Dude the main reason for the population decrease is fishing though it doesnt matter if what is shown in the video are not mostly bluefin tunas
$3 million for 600 pounds? = $15 000 for 1 pound = around $5000 per order (150grams) = wtf how expensive is this restaurant
It's tradition for the first Tuna of the year to be insanely expensive. It's said to bring good luck
$$$$$$$$$
@Business Insider wtf
You mean $3 million? " 3 million $" is just wrong
@@KZheadr-iq2fr yea you're right, thanks
Takayuki: I am seriously worried about if there will be tuna in 10, 20 or 30 years... Me: STOP FUCKIN KILLIN EM THEN!
"lmao i will sit here and watch my job disappear and be okay with it and i will move on " lol
I like how the people causing the eradication of such fish spieces say "I'm worried about the fish if it will be there after few years"
Well, if there’s no tuna, he would lose his job which wouldn’t be good for him.
y'all should watch Seaspiracy on Netflix. They really exposed the whole fishing industry....
Yes that was golden.
@Sebastian Robinson hope you guys practice what you preach and not support these guys by not eating seafood
Pls someone tell me what's the main message told to the viewers in that movie
@@antoniodelgado5465 so wait, first you people say don't eat meat, only vegetables and now don't seafood? Yeah nah, I will continue to enjoy seafood because it's fricking delicious! 😋
Yup...I did
Tuna family be like,"Where s our compensations?"
He wants ro be a tuna professional until he dies. That's love and dedication for his job. I wish I could apply that mood to my life too. :/
The Newsworthy Price tags are mostly due a Japanese tradition where many industries which are similar to the Blue Fin Tuna industry, where the first Bid of the year is way over the what the actual product (what they'll would've have actually paid for it) is worth just because it's a traditional thing they do for a successful year of work.
So it's a PR thing?
@@leowzhilin Probably yeah, since I doubt the financial would make sense otherwise unless it was for a cultural reason, which Japan has quite a bit of especially in the Workplace. And they also keep raising the Ante by increasing the First year's bid over the years which make even less sense for a business, but hey a tradition is only a tradition from repetition.
@@robertlee6338 cherries? 💀
Japan needs to stop stealing so much fish
@@robertlee6338 precisely
The amount of time we spend believing we can't is more than enough time to learn how you can.
Stocks are good but crypto is better
Stock's are crashing, Bitcoin Investment right now will be at every wise individual list in a month you we be ecstatic with the decision you make today
2021 online stock is just difficult and unbelievable, I'll rather invest my money on crypto
People are ignorant of the profitability in bitcoin Investment and that had been their major issues limiting their Investment
positive reply from you
Those tuna are so expensive must be the best tuna ever, I'm hungry for sushi now
Me and my homies headed for fishing blue fish toona 😂😂
People are scared about this person being jobless rather than the blood fact of tuna getting extinct.
There is no holy mooh moohs. Take yo Meddes.
Who cares if tuna is extinct tomorrow we will fish for whale or sharks😋
"This weighs 600 pounds, and that's the same as having a whole American sitting on the Tailgate" -Jeremy Clarkson
Or maybe half a one these days...
Time to hold back on Tuna for a while Japan!
It's not the same u get in a can, YES YES IT IS!!!
Down by 97 percent and they're still fishing wow
Because if they dont fish they dont get payed and they are working to get payed
@Anna If it's valuable, it's already over fished.
@@Max-vc7ep they shouldn't have to tell them. It should just be common sense and decency not to hunt animal populations on the decline.
Greed
Logic
He’s basically saying he’s more worried about getting the most money from tuna now vs sustaining the very thing that gives him a job
Actually at 9:23, he says that the quotas make his job more difficult but he realizes in the long run it's for the best.
Eventhough I hate fish, this looks delicious
Tunafish as opposed to tunadeer. Glad you put fish in the title otherwise I would have been confused.
They should make those blue fin tuna seasonal. Not an everyday thing. If you leave it seasonal they will have time to grow and multiply
Ah, their are seasons, and limits. And Bluefin populations have been on the rise for several years. They are nowhere near endangered.
They knw they are over fishing and wonder if there is going too be more fish in the future! And there is no way they sell all tht everyday!
@Business Insider stfu
@Kevin Tewey yes yes communism is the solution to every problem on planet earth 😂
@@pauljnellissery7096 remember, everything is capitalism’s fault! 😂
bruh i ain't eating tuna no more wtf, watching this opened my mind also, the chemical reaction feels like a defense mechanism against whoever and whatever is going to eat them
New movie idea incomming.. "the tune hiest.. worth 120 million"
I realize my own humanity in feeling zero sympathy for the intermediary as the "truck loads" of tuna come in.
Fishing every day feeding almost the whole people in japan not only in japan also in some other country.mother earth cries😔
Well she's the one who put us here in the first place. We never wanted this.
@@syl3r she gotta face the consequences for something she did
This gave me a stroke trying to read this
Keyword. Feeding. Need food to live bud.
Tuna is my favorite 🐟🍴
Apparently nowadays, 95% of blue fin tuna is farmed, so catching wild blue fin tuna is not practiced as much anymore
In Maldives we use pole fishing 🎣 Overfishing and using Net is banned 🚫 🇲🇻❤️
That’s a good thing!
@@cubicallaboratory2063 yaa
Still a wild catch though.
Banning things won't stop it. Narcotics are banned in almost/all country, but they're still exist and going, right? It's where illegal stuff comes in
That's a good point ..but in Maldives we only use pole fishing
It's so weird Here in Ireland our Bluefin population is higher than ever. The Tuinnín here is the Northeastern Atlantic Bluefin tuna stock that migrates from the Mediterranean to Northern waters to feed. They migrate to Ireland from Summer to late Autumn. In Ireland it is legal to fish for Tuinnín as a sport fish on a C&R basis. A tagging programme was also setup to moniter the stock. It is illegal to fish for them commercially Irish waters. They're increased population has also been noted in the UK and Norway. But Ireland has had the best explosion by far. 600lb is the average Tuinnín and a big one is 800 + . They are mostly caught on the West, North West and South West Coasts. The counties are Gaillimh, Maigh Eo, Corcaigh and Dún na nGall. Irelands population of massive Bluefin Tuna is because we outlawed the commercial catching and sale of this amazing species. Most fisherman who caught Tuinnín commercialy now run Fishing guide boats from all those counties listed to catch and release some big game Bluefin. The rest of the world should learn from this example
The rest of the world has their own circumstances. They can't adopt the system you mention exactly like it is.
It's because you aren't a bunch of godless a holes...
@@mangakuota122 sounds like an excuse
Im so happy to read this, even if they are fished untill extinction in other parts of the world, they could stay near ireland so the species doesnt completely die out. But when that happends other countries may try to convince ireland to start comercial fishing again and sell it.
@@brandonviger2245 because it is. National Rails. Veganism. Harsh punishment for littering. There's a bunch of things every country and person should logically adopt. But considering we live in a world where 1st world countries have people burning 5g towers because of Corona, governments have limited powers to implement the simplest things.
I don't even like fish and yet I am watching this video out of curiosity.
It is a gorgeous fish majestic even
I used to think, when I was younger, that fish were tiny, like goldfish, until we were at the grocery store, this was back in the 70's, at the seafood counter and I saw a huge HALF of a fish and realized just how big it actually was.
3:07 I read that like ten times in the time it took him to say that in Japanese. No wonder some of my Japanese friends are very patient people.
Lol same here lost in translation
He talked for eighteen whole seconds and they only show one sentence lol.
Japanese has the lowest information density out of all commonly used languages.
Their Japanese Tuna's also might use a sentence to indicate a word, lmao.
It's also because he kept saying (a·no)=ummm & (desu ne)=kinda like you know. Also transition words like "then",
The blue fin are already being depleted due to demand. When sushi was limited to Japan it was sustained but now the world is eating sushi. They take a long time to mature. Unfortunately they will likely become extinct or depleted to the point of no return.
It's insane to me that bluefin tuna is so special. I've tried it so many times and I just hate it. Not that interest flavor wise but the culinary world swears by it. I must be missing something lol.
You aren't missing anything. Its just a matter of your personal tastes. You dont like it, therefore, you just dont like it. Nothing special, nothing missing. Enjoy :)
Gotta love the world. We cry about jobs and way of living while also systematically making fish as an entity go extinct.
Seaspiracy really exposed this business
Definitely....spred the word more...
“We are worried about the tune because then who is going to pay us “ I got the real translation
Good watch
That’s one expensive 🍣
3 millions what, $?
@@gs-nq6mw yeah dollars
How much are you going to make off that seem like a jep 🤷🏾♂️
Only in Japan a fish would sell for 3 million dollars
This is one market where I like it to be closed completely.
Big bluefin tuna and tuna yellow fin etc
"Truck loads of tuna arrive every hour" "I wonder if there will be tuna in thirty years" Doubtful since people won't stop eating them lol
Hi Business Insider, feel free to use degrees Celsius instead of Fahrenheit only
Yeah i agree also call 911 business insider had a stroke
this is america get youtube is american get out of here
@@DeluxeBrian are you crazy?
@Business Insider bot
@@infinityxtanishq8712 he is not crazy it's just his opinion
0:42 No tuna is actually worth that much ( $3 million). The winning bidder is the owner of the Zanmai Sushi chain of sushi shops which has dozens of locations - 5 locations in the Tsukiji market alone. He has made winning bids on the most expensive tuna for many years now, and it's done mainly for publicity than for the actual worth of the fish (he sells off that fish at regular prices). He paid a lot of money for the giant fish, but just think of how much free promotion he got, and how much money he saved on other forms of promotions.
Thanks, I couldnt figure out the math in my head, because no customer would pay that ridiccoulous Price.
Yes, thank you. I knew there had to be a catch. Either that or some people in Japan are literally insane :P
It is also only for the ceremonial first tuna of the year. Winning that tuna is supposed to bring good luck to your business.
Invest in Tuna farms if they are worried of disappearing Tuna. Then let them go to sea with other schools of tuna
What is more expensive than a Bugatti? Me: a TUNA
This is a quality video. Well done BI
@@businessinsider7657 nobody cares
What about the problem...
Wow, hunting an already endangered species to near extinction, so cool right guys?
Start with the parent function y= 1/×^2 Add 3 to x in the denominator, because the graph is shifted left 3. Add 1 to the fraction, because the graph is shifted up 1 unit. Step-by-step explanation:
This is the stuff i want to see on youchoob
600 lbs of tuna... man thats like a years worth of sandwiches for me.
They really need to lay off the Tuna if we want to keep them around for a few more years.
Asian country’s need to lay off fish and the US need to lay off beef