Thoughts on Apple Vision Pro marketing
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Dave's hair has me contemplating how fast time passes 😂
LMAO NAH FR THOUGH
Same!!
Why is he growing it again?
@@DJSTITCHYTAThe’s trying to go from Dad to Daddy
and he just goes on to talk about flattened hair 😂
The solo band is the Magic Mouse of headbands
and the battery being a separate part attached by cable is the charging port on the bottom
And you're the John Sculley of KZhead. Fuck off.
@@Skywing452Don't see why it would be an issue. You are meant to use this device sitting down in a stationary position unlike VR headsets
I'm not convinced of that yet. From people who have the headset and have tried both, I hear the band is the most comfortable but not the best for weight distribution. I'm planning on primarily using my Vision Pro to watch movies. I'll be reclined in a chair with my head supported. I expect the solo band to be the most comfortable and practicable for that use case.
LOL Bro!!! Super underrated comment! Hahha
Dave getting those Vision Pro views without buying one. Wait for version 2.
Likely he bought one. The other got theirs free for testing.
If you think waiting for a version 2 is a good idea, then it probably is a good idea for you.
i'm on the v.3
@@gyaanmasterI think that was Brian not Dave.
Apple only sends their review units to apple sheeps first then it will be sent to others like dave 2d, mrwhosetheboss etc. Apple is very critical of their "image"
The fact that Dave can make such a well thought out and entertaining video without even having the device yet amazes me. Great analysis!
Yeah being passionate, informed and enthusiastic about a domain does that! ❤
He's just the greatest youtuber ever. Period. All of his videos are entertaining, short and educational. Can't beat that.
The best Dave. 10 min of solid analysis
@@sanmarinojrno
I think this is actually really interesting, how apple has historically changed markets, not by being the first, but by changing the social dynamics around products. That is seriously one powerful ability
That's the power of marketing and design
I believe that’s the case for most companies and products. Also, the definition of being “the first” might be different for different people. The first smartphone? What is smart? The touchscreen? Wi-Fi capabilities? A third-party app ecosystem?
While others just care to brag about being 1st. Apple learned what really pays off is doing it right. At least is nice to see a company that does it that way and cares about doing it different. They should bring the “Think Different” motto back.
That was Steve jobs apple. Tim cook era is all about " brand recognition and social status" Who cares what apple does now- only apple pol do
@@MatanumiSteve Jobs apple was about creativity and originality Tim Cook's Apple is a unoriginal money machine living off the creativity that Jobs and the old guys made
Got 8 minutes in and realised you didn’t even have a Vision Pro infront of you, that’s how good your videos are dude. lol
No you have bad observation skills
He literally said that he's only used it once months ago. Also Dave regularly makes videos with interesting commentary without showing off the product.
In the first 8 seconds he says he’s only used it once, months ago at wwdc. Seeing you say 8 minutes, I had to go back to look to see if the numbers magically lined up.
*in front *you. That's *are, dude.
Dave’s hair starting to look like Nicolas Cage in Con Air
At least he doesn't have worry about THE BEES. NOT THE BEES! 😵
Put the bunny back in the box. 😡
I used to have hair like that, I hated it for being too wavy... Now I'm bald and I miss it :D
he's preparing to 'face off' with marques
Damn, Apple didn't give our boy Dave a review unit?
Cuz he don't suc the Apple d
They were probably worried he might be honest lol.
US only product
😂@@Baneling93
Us only buddy it will sold internationally probably late 2024
The way Dave gets excited, explaining what he wants to explain, makes me want to understand what he is trying to explain even more. Good job Dave😁👍
"You cant beat physics" -Dave2D, 2024
Crazy they didn’t send it to you.
Its because Dave is actually critical and pays for all his own
@@Matanumi He's definitely critical of a lot, but he doesn't pay for everything. In fact, he gets a lot of things to test for free.
He's not an Apple fan boy. 😅
Canada
@@moshmoshpitpitoh yea this makes sense, forgot about it
Great insights Dave. Making the product category socially acceptable and desirable is most definitely the Apple way. The other key is to leverage their infrastructure and ecosystem. It’s amazing how much past tech has made its way into the Vision Pro, from the M2 processor, the Digital Crown, spatial audio, iPad apps and iOS, MagSafe and much more. Users of the Vision Pro can use their Mac and its functionality alongside Vision OS and many of their iPad apps. It’s pretty clever.
*spatial
@@alvallac2171 Thanks for pointing that spelling error out - missed that one. Corrected.
"When you see it in the street". I'll be absolutely stunned if i ever see one of these on someone walking round
This is an insanely good take. I still remember being in highschool and seeing kids with airpods and cringing a bit, knowing they spent $160 (which at the time was really expensive for a pair of just earbuds) to have qtips coming out of their ears. Now, I even have the airpod pros and it’s completely normal. I honestly like the idea of VR becoming normalized for work, cause imagine having 3 displays at all time anywhere. It’s a good niche field to be in, but rn it looks weird if you see someone with a headset in public, and hopefully that changes soon.
So basically desirability, distinction and development are the 3 Apple D's First 2 being self explanatory third one being them not launching a product till it's tried, tested and they've had time to develop it the Apple way
you opened a whole new channel of thought process in my brain.
Please do more of these thoughts sharing videos. You’re really good at it
Your logic makes perfect sense, I’d say you nailed it on the head. I never really thought about that aspect of it, I sort of just brushed it off as an overly ambitious first gen product that they just wanted to sell and then develop and iterate over time. The social aspect completely flew over my head and I’m sure it will over many people’s heads. Apple are marketing geniuses and really are the only company who could even do what they’re doing as a company with this product.
Doesn't apple wait to launch products so that even their first gen products are mind blowing - in all regards? Form as well as function?
This method by Apple really shows how much psychology goes into a release of a product and the decisions made in its design even and how to prioritize certain aspects of the product to penetrate people's beliefs so they can slowly accept something that upon first glance looks ridiculous especially if you were to wear it out and carry a full on conversation in public. I don't care how socially acceptable Vision Pro becomes, you'd never in a million years catch me in public wearing one and go on about my day, walk into a coffee shop for instance and place my order as if I don't have a honking contraption on my face. This is where Google Glass was perfect cause I get some of the benefits of a VR/AR headset without it looking like a typical headset.
I don't think nailing the Vision Pro on your head is sustainable.
@@ArthurZakaryan23Yeah I’d really have loved if Google Glass had taken off, I just think it was ahead of its time. We have a few other similar devices from companies like Ray-Ban but they’re not nearly as feature-rich as the Google Glass was going to be.
Dave even tho u didnt have the device on your hands, this is one of the most thoughtful videos out there about vision pro. Congrats and keep up the good work 👍🏾
Interesting video and a very different angle then all the other Vision Pro videos. Great stuff Dave!
Love your insightful take on social acceptance. No one else talked about this!
Dave is here again straight to the point with the best take
Totally agree with you, Vision Pro is a product lunched in the market, not a piece of high tech hardware in labs, so most important thing for this product is being consuming by customers.
The one thing I haven't heard more folks talk about is what Marques briefly touched on in one of his videos. The exclusivity of this product means that very few developers outside of Apple will be interested in creating apps for the Vision Pro. Unless Apple invests in the long-term success of this hardware as a future platform, I just don't see how it will gain the same wide adoption that the other devices [Dave used as examples] have.
Well. You don’t need to. Just make an iPhone/iPad app and it will be compatible with Vision Pro.
There is one thing going for developers, is that even though iPhone has for the majority of its lifecycle been the minority of total phones, it has had the majority of phone app revenue. App developers know that Apple user base is willing to pay money for apps and willing to experiment more especially if they willing to buy such an expensive product. Apple clearly hasn't mentioned gaming as much as Quest so much so as to not include controllers, thus forcing app developers to work with hands, so much of the VR apps out there require controllers, like how the iPhone got rid of the stylus, trackpad, trackballs and keyboards from phones/PDAs. The question is did they enter at the right time, maybe the tech isn't matured enough. When Apple did launch the iPhone it was missing so many features like copy and paste, front facing cameras, app store, GPS.
@khoanguyen0001 then you'd have the problem Android tablets faced when they first came out (most died out the Galaxy Tabs are still going strong though) which is that apps on tablets are just not optimized Phone apps stretched to the big screen. Same applies here. If the app doesn't utilize the benefits of this XR environment, it'd gonna just be literally a scalable iPad pasted on your face.
@@alexprachYa but what the original comment is saying is that if this headset don't reach the masses, developers don't find it worth it to spend time making apps that would reach only a fraction of say iPhone users.
@@Junispro31 Seriously, I don’t think apps like Affinity Photos for iPad, DaVinci Resolve for iPad, and Logic Pro for iPad can take much advantage of a 3D environment. All they need to do is support multiple windows (yes, iPadOS supports multiple windows) and resizable windows. Then, you can, for example, open multiple Affinity Photos windows at once in Vision Pro. You won’t just have an iPad; you’ll have numerous iPads in front of your face. That’s already powerful on its own. These kind of apps can only be useful in 3D environments if 3D content is abundant. And if 3D content is abundant, then Vision Pro will not be a flop.
When are we going to get a video showcasing that aquascape in the background?
This hair and greenish shirt thing just gives me Loki vibes
Lolololololol best comment
Very insightful. Great job providing a viewpoint into Apple's strategy that the deluge of other reviewers missed.
I think you’re 100% right. The only thing I’d add is that making it more socially acceptable to wear augmented reality is the real challenge of getting AR off the ground, so it makes sense that Apple would have features built into the product that are not aimed at the end user, but instead are there to help them integrate themselves more seamlessly into their environment. I have a feeling I’d really enjoy owning one if I could afford it. I’m pretty impressed at their attention to detail for the applications, and I can see that there could be a lot of great use cases for a device where that much effort has been put in. It’ll be interesting to see how things go from here, I think.
Now change the name to Dave3D 😂
you can be solid snake for haloween with this mullet
*You *Halloween *mullet.
@@alvallac2171 *Yew *Halogen *Gullet
always a good surprise when Dave uploads!
Low key super insightful (into Apple’s design philosophy & marketing strategy). Glad you made this video.
Marques said in the podcast that the double strap isn't as comfy long term on the forehead and leads to light bleed at the bottom of the headset.
I seriously was waiting for your review... Damn I miss ur videos
Hey Dave! Where are you ?
i think you are absolutely right. i also have been thinking about all these "features" for a while now, like how the next gen could look where to save weight and cost, what could have been done differently. and i have to say considering what they are trying to achieve there isnt too much you can cut out. oc the dream would be something of the size and weight of the bigscreen beyond headset but making a gud vr headset just isnt the goal here. think what is essential for the vision pro are 6 features - the controllerless navigation that you really only can get with all these cameras and eyetrackers (probably big cost factor) - the seamless paththrough and ar capabilities - visual response on the outside, outside display which really helps in seeing if someone has their attention or not - design. it cant look like other box like headsets. in ppls minds these things failed/ were only toys i think - great performance so everything works on device. - it shouldnt hinder how want to enjoy it: meaning you should be able to rest your head back and no wires that will bind you to a pc. so you cant put weight to the back of the strap i think and thinking about that what is there to cut down to make it smaller or lighter. think display must stay, similarly you cant put something on the back of your head. idk would it be possible to put the processors externaly with the battery? but than the wire probably needs to be thicker and idk if its technically possible. think the few things you can change is to make it plastic. idk where else apple could go tbh without cutting out features.
I don't get why not put all those chip and computing in those battery pack? Since Apple force you to carry those battery pack anyway. Like 2 Box and strap around your waist connect to the Glass. Is transmit data via that wire will affect latency so much?
Latency.
id rather break a charging cable than a proprietary hdmi cable
Dave has gone Super Saiyan 😁
He will unlock SS3 soon 😂😂
Dave's thoughts is already better than most of the actual reviews out there
Thank you very much for this in depth insight! You nailed it ❤
Great video. I agree about most especially the strap. The thing you missed about Apple is their ability to take existing tech and create an almost entirely new category that is heads and shoulders BETTER and different than any product on the market. The Mac was better and different than what IBM and Compact offered, they didn’t HAVE a “personal computer” category really. The iPhone experience was better than any existing phone plus it had your music and the internet. Apple EXCELS at filling UI and OS vacuums. And that is not just smoke and mirrors.
Correct. But you've got to take one thing in consideration. For every past product category Apple entered, be it Computers, Music Players, Phones, Earphones, the category has generally been seen as useful and even essential. Telcos also often provide deals and offers with plans for these consumer devices. Apple gave a "better" version and charged a little higher. AVP on the other hand, is entering a category that's still considered niche, and enters with one of the highest price points (in today's economy with high inflation and everything).
@@Junispro31 I think I get what you are saying. Maybe it’s my age but I remember Apple devices have ALWAYS been considered niche and/or unnecessary when launched. When the iPhone came out the MAJORITY of people thought it was kinda stupid and over the top, especially for the price. People heard the word “phone” and thought they already HAD a phone and it was much cheaper. It’s hard to believe now that most Apple products lead their categories in sales but they did not start out that way and all were considered niche and too expensive. Early adopters not the general public were excited about almost every product I can think of from the AirPods to the Watch. Also remember Apple has EXPANDED the use of many devices that are everywhere today, but not before Apple like home computers, wireless headphones and watches.
@@sharonb.9128 Taking Phone as an example, before iPhone was a thing in 2007, the market was dominated by Motorola or Nokia. Almost everyone had a phone, just not an iPhone. That what I mean when I said the category was considered essential. Meanwhile the VR market has been around for 10 years but if I look around me none of my friends own one.
@@sharonb.9128 The AVP is just so radically different compared to any other product launch Apple made. In terms of utility, one must ask who is this product intended for? The work focused? But it only has 2 hrs of battery life and to do any meaningful work you got to mirror a Mac screen (but you couldnt have multiple displays? HUGE MISS from Apple). Entertainment? Apple seemed to focus alot on home theater in their ads, but it's only for 1 person, battery will die before a movie ends and the thing is just too heavy to be comfortable. Ok, maybe for the spatial videos then? But it's only available recently, so not much to watch + Meta Quest could do the same now. Compared to other products of Apple, AVP just seems confused I think. Like they haven't truly found a good use case. iPhone = Combination of iPod Phone and Internet, Mac = slick power machine, Airpods = no wires, Watch = assistant on your wrists. AVP = ?? (And we haven't even factor in the price).
Brilliant take.
I think you are forgetting an important aspect. I don't think their intent is only to make the product recognizable. They've realized that VR headsets are not sexy, and most people are scared of it. There is too much friction, and destroying your haircut as well as cutting you entirely from everybody around are two frictions. The screen particularly : this product scares a lot of people that don't want to be in Ready Player One, disconnected from the real world. This headsets screams : don't worry, you are not disconnected, you can still talk to people, it's just an overlay of real life, and people can't still interact with you and look you it the eyes. It's just like with the first Macs that said "Hello"' and looked like they were smiling, the message for adopting a new scary technology is "don't be scared"
Smart analysis. Good job Dave
Apple makes things that look distinct, how to make phone and laptop screens distinguishable, add a notch. It was very clever…. Vision Pro also has a distinct design, just hope eyesight is not gonna be a dud like the Touch Bar.
2:51 Apple could have added a pocket for the battery to balance the headset like what US milltary dudes do to counter the mass of the night vision on their 600 gram or so helmet.
Batteries could heat a lot and if badly made can cause an explosion. You don’t want them strapped on your head just for the sake of weight balancing. For Army, I think they have much greater things to worry in the battlefield than their night vision exploding.
@@mohammedirfanuddin8280 what a dumb comment when the OCULUS QUEST are right there...
I think we can thank The Hoff for the first smart watch (in a major TV series).I think this was where it was first seen as a "useable" (albeit a prop) device. Now look at us, talking into our watches, and sending messages and playing music through them. How technology has evolved!
And your superpower Dave is being eloquent, articulate and capable of synthesizing your ideas in an elegant way and short amount of time. You don’t have the Vision Pros with you and managed to post the best review available today…
Finally, Dave2D and Snazzy Labs are the 2 reviewers I have been waiting for!!!
single strap: why not use it as swimming googles and position the strap at 40-45 degree angle from your eyes? (slightly upwards from horizontal) edit: the vision pro strap can’t be adjusted vertically, so, there’s that…
Maybe I misunderstand, but the headset is already pushing downwards because of the weight, I think it will make it worse.
@@jeromenancyfr by having the strap horizontally, you’re just making sure the headset doesn’t fall down from your face. by tilting it upwards, you’re additionally taking off some weight, as now it’s also “hanging”.
@@jeromenancyfr to see what i meant, you can go and check out a few seconds from the last LTT WAN show, at the 26:00 mark. unfortunately the strap is not meant to unjust vertically…
Accessory idea: Ceiling mount with wires for Vision Pro, right above the office chair. This way, you may use the Solo Knit Band with the weight distributed to the ceiling. Also prevents slouching in the chair throughout the workday.
I love your take on the whole Vision Pro thing
Actually, I'm curious. If, like, I leave a window floating in my, let's say, bedroom, then I go to the kitchen, will I find the window in the same place when I get back to my bedroom?
Yes
Yes it does as in ijustines vid.
Your porn will be there waiting for you
The front facing screen is the Touch Bar of spatial computing.
much more mind opening than any other vision pro review. kudos dave!
such a in-depth product-corporate marketing-long term analysis! yet so understandable, Dave you just never cease to amaze us!! so proud of you
"Eh, Apple's just rehashing our Venetian glass trick. Now, scoot, I need to make space for my new iGlass espresso cup!" said the old Italian, nudging his cat out of the kitchen.
dave, what is happening with your mullet?
I’m glad there are creators like you who are giving the vision pro a fair shake a lot of reviewers are looking at the cost and instantly scrutinizing it more then I’ve seen any other headset including the ones that where the sale price like the Microsoft HoloLens and the Magic Leap
Unless you work for Apple, you should not worry about the Vision Pro receiving a “fair shake” from reviewers. It’s an incredibly expensive first generation product that no one asked for. It deserves scrutiny and people who are willing to point out flaws as well as praise when deserved.
Considering your profile picture has a vision pro plastered to your digital avatar I'd say your view is probably biased. Plus, the AVP indeed have quite a few glaring drawbacks, especially for that price. And most importantly, WHAT PROBLEM DOES IT SOLVE?
Love how your videos are always self aware
On one hand, I want the company that built Bigscreen Beyond to stay independent. On the other: why aren’t Apple, Valve or Sony buying them out? They actually got it thin.
It‘s not like they invented anything revolutionary. This form factor can be achieved easily. Search arpara 5k. Basically the same idea. Nothing spectacularly hard to engineer. Not saying their product ain‘t refreshing, but any other vr campany can copy that without much trouble.
there’s almost nothing in that headset tho, because it’s not standalone, and the small formfactor has some downsides.
Influencers like iJustine really trying to push the narrative
This is the best explanation I’ve heard on the Apple Vision Pro,
Your points about Apple do make a lot of sense Dave. Thanks for sharing!
Maybe in the scenario where people do collaborate sessions with vision pro the eyesight is actually important because people still interact with each other.
*collaborative (adjective) collaborate = verb
Interesting take. The vision is a market test to accustom the mainstream to a future that is most certainly more productive and natural. Everything they are doing is new, from the finger tap inputs, to the way we interact with people, to the "spaces" we can be in and how we interact with devices using multiple different modes (voice, virtual keyboard, hybrid, etc). They had to find a way to get peoples attention and announce, "This is cool, this is how we think its best, this is the future. Buy me....later when I sell you everything a la carte" XD
That is a great analysis. I never thought about it this way. Love from India ❤
Absolutely on point. Great content as always Dave
This kind of videos makes me come back to this channel... Rightly said, that's why they are "Apple".
They choose a market, buy the hell out of companies to be competent in the domain (or hire competent people), then completely control this market with their marketing, brand image, and interface with existing products. Pretty neat.
then make it cheaper in the long run esp 2nd hand market. Just look at 2nd hand market of iPhones even in 3rd world country where many will prefer buying 2nd hand iPhone than brand new midrange or flagship android
More like they hire the best ui engineers to make the experience as smooth as possible
Cry
@@vth4349 Why cry ? It is really smart from them
tech philosophy with dave, love it.
Whoah! Truly honest review!!! Impressive as always.
7:37 I still wouldn’t go on a date with a smartwatch.
Smart watches need love too.
I've never seen an Apple watch on your wrist before. Got it as a gift?😂
He almost always wears it in every video lol
Totally makes sense. What you explained. Mazaa aa gaya. Love you, bhai.
This is why I watch Dave, totally different analysis from everybody else
for me is the "UI locking in the air" that all other vr headsets struggles to do
Yes. Also, do other vr headsets have 👍 eyeball tracking? The window resizing and dragging in the Vision pro is 👍. I think the Vision pro is the only headset with that level of finger tracking. That pinch tap gesture is innovative. Apple’s attention to detail in how they did Personas was 👍 too. The latency was 👍 too. You can play table tennis with a Vision pro on. On the other hand, of course it has cons, which are the cost, 🔋 life and others.
Quest 3 already does this.... just search it, bunch of vids people using for random stuff...
agreed@@michaeldy2580
I’m still waiting for that killer reason to own one, hopefully gen 2 is lighter with a longer battery life
Even beyond weight and battery, with the amazing display specs on it, reviews have said it still can be better/higher fidelity. Can still go to 120 hz and higher, higher FOV, higher res, better color gamut/accuracy. And just as important if not more, the OS needs maturity. Having more window clean up, snap to grid, exposé or mission control functionality, maybe font size/UI element size adjustability, more native apps, having netflix / spotify / google on board…that’s also more reason to wait
Love the thoughts here. Nailed it on pointing out the "Apple Way".
This is a really good take; fantastic video Dave
0:15 LMAOOOOO bro really askin us to imagine what it would look like
Also way Dave is describing apple's intent with their product is how parenting experts describe goals for new parents for their 2-4yo - first and foremost make them socially acceptable and desirable. Try not to put too much pressure on making them great.
Thats why i love to watch ur reviews brother
Long time no see,wish you are well
Yeah, me too
You're so right. I can totally see Vision Pros being everywhere, just like airPods, BUT it is a bit uncanny to think of Apple as a company who's only job now is to corner markets they never envisioned being in. Having a blank check to just wait and do the best version of every emerging tech. I can see the same thing happening with them for AI. Very different from a company who we think of as innovative.
Apple is a master at marketing. I knew this from the beginning.
no shit
Ok.
"What's a computer?" Yeah. Real genius behind that one.
This whole vieo is one hot tak from Davee. and he's accurate, as usual.
Very valid points. Thanks Dave.
Dave, I think it’s only fair that in the title it should say you don’t actually have the product to review. Great commentary though.
I disagree. He disclaimed it in the first few seconds of the video, and many of us watching actually care more about Dave's thoughts than the device itself.
Oh my god half this video is just taking marques’s shots. Why not wait til yours comes in.
Great video! Great thoughts, articulate, and succinct!! Subscribed!😁
Actually it's funny that last couple of days I was coming back and forth to your channel just to see the video of Galaxy s24 but now only can get the apple vision pro😀😀. btw still waiting for that🤐
What, you don't have the device in the studio ?
Only the selected ones by apple have that earlier.
You mean “device”?
@@BogdanOfficalPage yes, changed it
The front facing screen and the strap are like the _LEAST_ exciting things. The lenses and (hopefully) the software is what's interesting.
They did their best to make it look cool. But had some issues on some points , the external battery for example
It will never look cool wearing them. They've got closer than anyone else, but only glasses instead of a headset would look cool
@@franklingoodwin ski goggles can look cool
@@benrossRA That's because they're used for skiing, which is cool figuratively and literally
Fantastic video Dave , Absolutely well thought made video ,Bang on analysis
I can't wait until Apple releases the all new head strap for a low low price of $2100. Courage
He nailed it, and gave supporting arguments to back up his theory too. The vision pro isn't about being a good product. It's about being iconic. It's the cybertruck of VR goggles. When he said "imagine the vision pro without the headband and the front screen" I was like "That already exists. It's the Quest."
Key things Apple has - 1. Strong customer base 2. Higher admiration People love to copy (called inspiration) others. That's what huge helps Apple ( customer base + higher admiration )
it turning out to be Just a shitty quest is really funny