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How Cycling Gear Became Fashionable | Behind The HYPE: Rapha

HYPEBEAST
2022 ж. 25 Сәу.
28 568 Рет қаралды
Жүктеу

When Simon Mottram founded Rapha back in 2004, their main goal was to rejuvenate the world of cycling apparel. The first label of its kind to actively steer away from the gaudy logo-adorned on-bike garments of the ’80s, Rapha went about designing functional and stylish apparel that not only contributed to high-performance, but looked good too. Collaborations with Snow Peak, BYBORRE, and, most famously, Palace has introduced both Rapha and the sport to an entirely new audience in recent years and, in turn, has continued to blur the lines between cycling and fashion.
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Пікірлер

  • Pas Normal Studios is the current brand

    @_kngts2293@_kngts22932 жыл бұрын

  • This is 4 years to late.

    @livibam@livibam2 жыл бұрын

    • frfr

      @ehyouman@ehyouman2 жыл бұрын

  • Rapha is like Apple, you love to hate it but you can’t deny it’s influence

    @RachelSchloer@RachelSchloer2 жыл бұрын

    • Being wore by British doppers at TdF for years helped a lot

      @simonrano8072@simonrano8072 Жыл бұрын

    • @@simonrano8072 like there are non-dopers in TdF)) last 10 places maybe, but still doubt it

      @vkzkv@vkzkv Жыл бұрын

  • yall need to make a whole documentary in this style...this channel too fire

    @streetwithane3382@streetwithane33822 жыл бұрын

  • there was most certainly luxury cycling apparel before rapha, many of them. rapha's exclusivity when introduced was due to location [london, uk] price point and marketing. i own rapha kit and i like it. but when the brand was sold to in part to walmart interests [via third party investments] it was re introduced to the US in a big way. key word: bentonville, ark.

    @darrelduke@darrelduke Жыл бұрын

  • Finally a new ep 😊

    @normal98@normal982 жыл бұрын

  • i like pas normal studios!

    @ljac_1314@ljac_13142 жыл бұрын

  • Amazing video. Rapha really changed the game

    @burger8954@burger89542 жыл бұрын

  • New balance 550 vid .It’s an icon.

    @abdi_ai76shadow@abdi_ai76shadow2 жыл бұрын

  • Rapha is the 50year old’s Palace

    @matprlz@matprlz2 жыл бұрын

  • All I’m wearing now is Cinelli cycling hats 🔥

    @final58fant58@final58fant58 Жыл бұрын

  • Yup!

    @markallenalford@markallenalford2 жыл бұрын

  • 🔥🔥🔥

    @kpmchannel7527@kpmchannel75272 жыл бұрын

  • Cool beans

    @ateves4340@ateves43402 жыл бұрын

  • don't sleep on MAAP ..

    @a.bell47@a.bell47 Жыл бұрын

  • Ralpha didn't innovate cycling clothing, they innovated selling cycling clothing. Plenty of stylish luxury brands for decades before them.

    @FrancisSpecker@FrancisSpecker2 жыл бұрын

    • for example?

      @naveavimor3916@naveavimor39162 жыл бұрын

    • @@naveavimor3916 Gore itself.

      @tonysoviet3692@tonysoviet3692 Жыл бұрын

    • Giordana, Assos, Descente, Castelli, Pearl Izumi, Santini, Nalini@@naveavimor3916

      @seanpollonais1208@seanpollonais12087 ай бұрын

  • Is this like Lululemon for cycling? I'm new here.

    @rguil15@rguil1510 ай бұрын

  • BRANDT-SORENSON based out of LA. That's how.

    @annabanana3828@annabanana3828 Жыл бұрын

  • Where is Maap?

    @bilboloko100@bilboloko1002 жыл бұрын

  • People wear this outside of cycling?

    @Oscar22185@Oscar221852 жыл бұрын

    • Of course they do

      @phatana2490@phatana24902 жыл бұрын

    • Nah. This video was essentially a paid advertisement.

      @schnibbyy@schnibbyy2 жыл бұрын

    • @@schnibbyy come to Asia, you’ll see

      @phatana2490@phatana24902 жыл бұрын

    • @@phatana2490 can confirm. Rapha is huge off bike in Korea

      @burger8954@burger89542 жыл бұрын

  • Terrible audio mix. Narrator's low voice fades in the background music.

    @jankusar5053@jankusar5053 Жыл бұрын

  • Hint: It didn't

    @helenagreenpine1496@helenagreenpine14962 жыл бұрын

  • Assos is way more high end with better technical materials. But great vid.

    @damianhenniger@damianhenniger2 жыл бұрын

  • I once bought a Cervelo Bike. It was worth about $3K. I posted it on eBay and immediately I got a message from original owner telling Me that it was stolen. I had to take the listing down. People go crazy about their Bikes. Never sold Bike. It actually got stolen from Me when moving stuff later on. Crazy how Life works out sometimes.

    @rawsanity27@rawsanity272 жыл бұрын

  • add

    @sweatnosweat@sweatnosweat Жыл бұрын

  • I can’t understand a word you say

    @rosadom15@rosadom15 Жыл бұрын

  • What.. Maybe in murica for no brainers..

    @NiceTryAmigo@NiceTryAmigo2 жыл бұрын

  • Y’all not slick

    @whatfleshmeanstoskeleton@whatfleshmeanstoskeleton2 жыл бұрын

  • I unsubscribed because you don't post as often

    @MwelwaOnCos@MwelwaOnCos2 жыл бұрын

  • Actually it’s still not fashionable

    @mars7357@mars73572 жыл бұрын
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