Want to make $$$ detailing? Here's what to offer--and charge. DIY Detail Podcast #33
2023 ж. 9 Ақп.
15 666 Рет қаралды
The services you should offer as a detailer -- and the amount of money you should charge. Those are the building blocks of this podcast discussion between Yvan and Nick. What are your thoughts?
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I did an interior on a minivan a few months ago. The owner specified that he wanted a deep clean when he contacted me which was perfect since it’s my only interior package. When he came to my garage and I gave him the price he backed off and said he really didn’t need a deep clean. My mistake was continuing the conversation because at that point he began to haggle on price. Ten minutes later I let him talk me down to $150 on a mom van for a “light” detail. It was a gift and a curse. I quickly realized this was easily a $300+ job even without the carpet shampooing that was removed from the cleaning. I was angry the entire detail but it was a blessing. At the three hour mark I stopped and said this is all he is getting which was worth so much more than $150. After that I decided to never again negotiate with a terrorist. My price is my price. If it’s too high for you I probably wouldn’t want to work on your filthy vehicle anyways. That’s why I love my ceramic coating customers. They know it’s a high ticket item and there is never any sticker shock. They want quality and are willing to pay for it and are by far the best tippers.
Excellent
Tell him a light detail is basically a blow out, vaccum, wipe down and a protectant on the surfaces.
Never negotiate your time, labor, and expertise. Anyone who doesn't value what you do is a nightmare waiting to happen anyway. Walk away immediately. Let them clean it themselves.
Can you imagine going to this guy's place of work and telling his boss in front of him you should pay him less money this week and give him extra responsibility? Offensive... but somehow, it's okay to treat (manipulate) the detailing business owner with that level of disrespect
We’ve all got that story bro. I do at least two correction and coat jobs a week. It was a climb, but I’m at the point where I no longer do minivans. They suck your time and customers never want to pay you jack s***.
I'm going change my strategy. Only do ceramic coating paint enhancement. Mini detail in and out. No more trash cars. I'm done doing 5 to 6 hr on the interior.
Good plan.
so far, your channel is amazing to learn from and enjoy, keep up the great work!
Thank you very much!
Retired Chicago Police here. Hello from Chicago and our soon to be salt encrusted streets (which ultimately lead to salt encrusted carpets!). I LOVED this video. I incorporated my business several years ago. Ivan, you're absolutely right-do not to work cheap. I operate the same way as you. I'm direct: either the client wants the car looking brand new, or they don't. That's what I offer. Being direct is the best way. Say hi to Pan (met him at The Bays in Romeoville, Illinois earlier this year during their auto detail show). You're other videos are top-shelf.
Thank you.
Ivan is totally right. I offer wash, claymitt and spray wax as my starting exterior and another detailer was astonished I don’t polish if the customer isn’t paying for for it. We don’t do for our ego what we want we do what the customer pays for. 90 percent the time they want clean and shiny and don’t even know what a swirl mark is
Thank you.
Great conversation by both of you. Learning so much. Love the questions by you Nick and the answers by Yvan. Nick - you always ask those questions we all have. Thanks
Thanks very much!
I first tried the 5-5-5 method after seeing on the Hawk Detailing channel and it absolutely works. 👍👍
Great to hear!
I really like your philosophy Yvan. I've been detailing for the past 18 months and I love it. I've never offered interior and exterior detail together in one service, I've always considered them to be two different services. I use steam as much as I can when I'm doing a full Interior detail. I will use my carpet extractor if i think it will give me better results and speed up the process but hearing you mention that you never use an extractor machine was surprising to me and I would love to know the process you use when doing a disaster detail. I appreciate the knowledge you guys are willing to share to the detailing community especially to the young and upcoming detailing businesses like mine. 👍
We changed enough that disaster details never presented themselves to us.
Anybody who allows their vehicle to become a disaster doesn't appreciate a good detail job
This is gonna be great
I really appreciated this video guys. Very helpful and insightful.
Glad it was helpful!
Thank you guys, your channel just keeps getting better every time I watch it.
Thank you
Thanks for your great advise and I am totally agree with you guys about how the business has to be managed.
Thanks for watching!
Learned a lot from your podcast!! Thank you.
Thank you for listening.
Thanks for the tips guys👍🏾💯
You bet!
Appreciate all of the info you guys share with us all. A lot of what you speak about are things I ponder about on a daily basis as a business owner. 👍
Thank you
Great video and amazing topic, cheers guys!
Glad you enjoyed it!
super conseils. Merci Yvan et Nick pour tous vos trucs. ;) Il ne reste qu'à mettre en pratique. ;)
Merci
Always useful topics 👍
Thank you sir!
Such useful advice...my new go to detail channel...
Appreciate it!
The information I hv been waiting for,thank you so much guys.Fan from Australia.
Thank you
I’ve been really considering doing side details, really enjoy how therapeutic and fun it can be and The amount of knowledge you guys are giving us is insane. I’ve learned so much and continue to everyday, thank you guys keep it up 🙏
Thank you, and have fun with it!
Thanks for this video. Outstanding!
Glad you liked it!
Omg I love you guys so so much 💙 I don't do vac and dust. I tell them that right away I don't intense detail almost factory Reset my price if my price. Or there's a car wash down the street easy.... you guys awesome love your channel
Thank you!
Great video guys! Hahaha. Oh man, I wake up at 2am sometimes and have anxiety about the windows I've sent out wondering if there was a smudge in the corner or a streak somewhere that I didn't spot. 🤣🤣
You’re not alone
Amazing information ℹ️
Glad you think so!
Excellent advice.
Glad it was helpful!
Very informative video! Thank you guys!
Glad you enjoyed it!
Hello from Russia. Thank you very much for your experience. I learn something new in each video. Good luck to you. I hope one day your products will appear with us.
Thank you very much!
After watching Yvan bonnet clean with McKees Carolina Home & Patio Foaming Carpet & Spot Cleaner with a rotory, this is my prefered way to clean fabrics in vehicles. My secondary way is with Encap DS2. Works Great!!
Right on!
Very knowledgeable video
Thanks a lot
Thanks for eloquently speaking on what businesses should do first despite what may actually be occurring out in the real world!
Thank you.
Very informative video. Thank you
Glad it was helpful!
Nick, I think you hit it perfectly on the head and more of the audience could relate to you when you mentioned the $150 interior detail. in my area in North Central Ohio my interior details typically run from 100 up to $150. I have done amazing transformations on vehicles that were completely trashed with three hours of work and which I typically charge around a minimum of $50 an hour. Great video guys keep up the good work!
Thanks for sharing!
Been doing this on the side for a year and a half. Still feel like I just started and am just trying to get going haha. Love this info
Thank you
Hello Stephen. I'm just starting out although I've been a weekend warrior that wants to take it to the next level! Had my first 2 clients that weren't family or friends. I was terrified at first by now I'm a lot more confident. Were you scared at first?
First of all… I AM A FANATIC WHEN IT COMES TO DETAILING MY VEHICLES…. Over many years I have done this for several people…. NOT as a business….more of a favor… however I do charge but not so much as to make a lot of money…. MY MAIN REASON OF THIS COMMENT IS TO SAY …. WHERE I LIVE….. MOST PEOPLE ARE OVERWHELMED AT PRICES OVER 120$ ….. LET ALONE MAKING A 120 dollars per hour…..profit…🤪👍🏼
Where is that?
Great video. I've been doing a wash,clay mitt with clean soapy water as lube , rinse and use C2V3 as a drying agent. Leaves ultra slick protection. Throw in a vacuum , wipe down interior and windows. $200. Enhancement is $100 p hour afterwards.
Thanks for sharing!!
best video very helpful
Glad it helped
Hi! love the content and the practicality. on my lowest package interior we do a hoover of floors and seats, wipedown of seat, doors, dash and centre console etc. Also whilst using a detailing brush to remove dirt from cracks around the dash, console and doors. Is there anything you would suggest I eliminate from my lowest package to save me more time as it takes a while!? Thanks
Possibly increase the price. As a detailer it hard to compete with a car wash.
Tip for cloth seats: buy a $2 sea sponge from any department store in the bath section. Mix up your carpet cleaning solution in a bucket, put the sponge in, and wring the sponge out into the solution a few times. This will create a very dry foam (and an insane amount of foam meaning less product needed) that can then be scooped up and applied with your media of choice, can even use the sponge. This will apply enough cleaner to begin lifting any soil/stains but so little moisture you can dry the entire seat with one towel and it will be dry within minutes. I recommend an encapsulation cleaner from a carpet cleaning distributor or an all purpose cleaner mixed about 30:1. The seat will dry so quickly reapplication will not present a challenge. That $2 sponge if rinsed out and taken care of can last you 10 years.
Phenomenal method! It’s known as bonnet cleaning in the carpet cleaning world and I agree 100%
What’s a sea sponge though:)
I've been doing some market research in my area. I agree with the prices you gave out for interiors, as interiors are hard, time consuming work. Although even the highest end shop in my area is only charging $120 to $200 and doing absolutely everything inside, including shampoo and steam. Seems like this is going to be a serious challenge to sell it higher than everyone else.
Set your quality and customer service higher.
hey Matthew what'd you end up doing? im running into a similar issue and im thinking about being the new highest charging detailer in my area.
Also we do a lot of recovered vehicles. Expensive detail
Good
Hey guys, great content once again! I was wondering, for the customers looking for perfection (2+step correction) and are willing to pay for it, assuming the paint gauge reads alright would you still recommend offering a paint enhancement service that is easier for me to provide, and cheaper for them and will save paint? I guess the exception would be if it is a garage queen or something of the sort that is properly maintained, but it makes me nervous providing a service that they may only be able to get once or twice safely since they may just say it will be properly maintained... But I also want to give the customer what they want if they are the few that really want to get it as perfect as possible. Thanks!
If your customer knows the consequences and is willing to pay, go for it.
My greatings to both, much love from Greece Marcos Desipris Mdetailing
Any of your tips on clean clothes with no extractor ( i also don't like them) how to dry clean?. Thanks have a nice week
We will be doing videos on that soon
Amazing video. Charge what you are worth from the start. I do photography on the side. I did team photos for a team last year and charged like 10 bucks a head. Was offered 50 a head this year and said i dont know, because its 40 hours of work. You have to determine what level of hassle you are willing to deal with for the money you make.
Exactly
Another banger fellas
Thank you!
I would say a mini detail is deep cleaning everything minus the carpet and seat/upholstery shampoo. Then its a full interior detail at that point.
Yes
perfect windows and wheels are the game changer imo
Yes
Here in Colorado the Pet Friendly State 90% of the vehicles comes with pet hair a lot of pet hair. Sometimes we charged $300 extra just for the pet hair removal
Well done
Cleaning glass was always a pain until I used a applicator and onr and a plush drying towel, never had to clean them more than once unless it has dried dog drool or something crazy even smoking film is removed. I spray 5 sprays into the applicator and go over everything twice then use dry it using a high GSM towel. I literally gave away all my glass cleaners and towel.
Excellent
I like rinseless wash as a glass cleaner. I wring out a microfiber towel that’s in a rinseless 256:1 dilution, wipe window down then dry with a waffle weave towel. Hasn’t failed me yet.
Excellent
Thank you for making the point of the Foam in the Seats/Carpet and making it too damp. 👌
Our pleasure!
Hi, I’ve been watching a lot of your videos, but can’t find anything on removing water spots. I saw a few that says polishing will NOT remove the water spots. Could you explain or do a video on the best way to get rid of old water spots with your line? Thank you, just placed my first order with y’all.
For old encrusted water spots start by using our DIY Detail Water Spot Remover to remove the minerals, then you will need to polish to remove the scars.
Would love to see you glass cleaning tutorial
Coming soon!
Great tip glad to know that. Was thinking about pricing and what to charge. Not sure if I can charge my mom. She might throw in my face. Who took care of you when you was sick! And more. 😂
Your mom always gets a pass.
My mom insists on paying. My mentors mom insists on paying. I'd do it for free but they want to support
How do you remove those calcium rings that are on carpet? Got it out of the mat but on the side of the console carpet
DIY Detail All Clean works well.
Do you have a tutorial on glass cleaning as described in the video? I'd be really interested to learn that method
Yes, Yvan did a KZhead short on it a few months back…
Hi there this is a weekend warrior turning into a business here! I had a quick question about packages, I feel like you mentioned it in the video but I want to confirm. Is it better to not put packages and offer the exterior wash, and the exterior wash by themselves? Then have the rest add on? So it’ll be like going to a restaurant and picking exactly what you want/need. Love you this content and your wisdom, you guys are awesome!
Yes, preferably do not combine.
I have 1 exterior detail service, then I offer 4 exterior service choices. Seems to work well and be pretty comprehensive to customers. I look at the competition in the area and they way that they advertise their packages confuses even me and I even understand the language..
Why does it take me 5+ hrs to do a full detail? I'm only about 7 months into my business and detailing, so I understand getting in reps is gonna help over time. I'm mobile only and I have to pull all my tools out at the site since I don't have reals n everything like that. Set up and tare down take my 30-40 min total. I tend to feel kind of like I haven't done enough a lot of time even though my clients are happy, so I'm trying to find that line. Thanks for all you guys do and your awesome products.
Take a video of you working, you will be able to identify where time is escaping you. Also watch this KZhead channel, kzhead.info/tools/iAirridYXEt5iQIZ4K9RmA.html
can you use any iron remover as a clay lubricant? I have some Sonax fallout and iron remover, it mentions nothing about a clay lube so i assume no. I def need to get the DIY clay towel and iron remover soon!
We’ve not tested their iron remover
I use Gyeon iron remover with a perforated clay towel, no issues.
Hey guys, I found you guys and you turned me on to rinsless wash. Any idea when your clay pad will be back in stock? Thanks for all the info you provide!!!
Before the end of the month.
Is it a good idea to use a wash and wax shampoo for contact wash and then following that up with a ceramic spray + clay towel?
Yes
@@diydetailofficialAppreciate the help!
speaking of which...I am a detailer in Columbus, Ohio whats the best way to remove salt build from car carpet?
All Clean.
Please do you guys have any training program for prospective detailers to undergo, especially for one's outside of the United States
Yvan offers business coaching and consulting.
I lose my shirt with the interiors. I hate it. Can’t seem to just give the client what they paid for. Great video
Thank you, you will need to raise your prices and increase your efficiency.
Would any iron remover work with the diy detail clay towel?
Not all are good lubricants, but it's hard to say without trying them ourselves. Ours for sure works:)
@@diydetailofficial thank you! Keep up the great work
I have an interesting conundrum. I worked for a mobile detailer since the summer to learn and take over the business. I bought it less than a month ago, essentially I paid for his client list and training while he paid me a whopping 20 bucks an hour lol. So here's my issues...his clients are mainly friends and associates and he gave everyone a deal. They're not my friends and I've told a few the price is going up...and they're not all happy. He did a wash, wheels and vacuum n windows for 50 bucks. I can't seem to do it well in much less than an hour n a half. Details where he'd clay and apply carnuba paste wax was usually 200 or 250 and took 6 hours. He said he'd promote to clients that I'd be taking over and prices will rise and they'd understand more from him than me, but he never followed thru.
A clay and wax 6 hours is long I use rinsless wash and a clay towel with a ceramic detailer as clay lube and it takes me about an hour for the whole exterior. I also think that you should get more customers so losing customers to price won’t be a problem, because you will be acquiring more customers that also value what you do more, and on top of that you do the same work for more just better overall, at the end of the day it is a business you need to have money to invest into your business and turn a profit. Basically raise prices get more customers and even when customers will leave the rising prices will make up for that.
@Aiden McKiernan yes I agree with that totally. And as I continue into spring and summer I'll present a price increase sheet and include the description of my services. Something my mentor never did. I'm loving the business tho and I have a full schedule with his client base. One day, week and month at a time I'll evolve it as I go! Thanks for your input!
@Aiden McKiernan the 6 hours included the full Interior also btw. And I'll never hand paste wax a car ever again in my life lol. My mentor was old school, which I appreciate but I'll only do ceramic based easier to apply products
Look at adding efficiency where you can. One way of increasing income is lowering labour times.
@@diydetailofficial I'm definitely trying to increase efficiency everyday. I get lots of practice luckily lol. Little by little. Even with the rain I did 14 cars last week
You use the ceramic gloss as a clay lube and then dry it off and that is it. No other step is needed? What do you clay it with?
No other steps needed, we use our Synthetic Clay Towel.
Hello! Would you say that it's a good idea to simply not offer any interior cleaning and only do exterior? Because my takeaway from this video is that doing interior cleaning is time consuming and not the most profitable offer you can make as a detailer. What's your thoughts? Seems to me like doing WCC and polishing as two separate packages is the most profitable right? Love your videos btw!
Thank you., interiors can be profitable if done efficiently and priced accordingly
@@diydetailofficial Love the wisdom, thank you!
We detail the interior of a Filthy 2000 Ford Excursion this week in 5 hours for $1500
Perfect
What snub nose pressure washer gun do you guys recommend?
One you can get parts for.
I ma confused, nothing takes me 20 minutes when I wash a car. Can you please tell me what do you offer with the service you are talking about?
Efficiency is a skill that’s practiced and learned. One tip is to film yourself working, then watch it to see where you’re loosing time, taking extra steps etc.
@@diydetailofficial thank you so much for answering my question. I am still in state of disbelief that a car can be wash and clay in 20 minutes. I am assuming you are not doing glass or tires. I consider myself fast and efficient, but I can't and won't do a car in 20 minutes. Thanks again and have a great day!
When using the iron remover as a clay lube .won't it stink up the clay towel? Also. It stinks like dead skunks. Who wants to breath that through the entire car? Also gloves sure but if that stuff gets on your skin that cannot be good......please advise.
1 Thanks for your questions! 2 The DIY Detail Iron Remover will easily rinse out of the decontamination towel. 3 By using this method it uses much less product, meaning much less in the air. 4 the base of DIY Detail Iron Remover is very similar to that of perm solutions used in hair salons.
Should I post my prices on my website? No one in my area has their prices posted. It’s odd.
No
Learning how to not give away my talents at detailing cars and trucks . Be money serious too! Yes !
Excellent
Did Nick or Yvan leave anything in the vehicle after servicing-mint, business card, air freshener, etc?
No, just a clean car.
How much would an ozone treatment cost. ? Roughly.. I was thinking $50 to $100 per application of ozone treatment.. any thoughts???
That’s a good price range.
Sir can you show tour of yvan sir detailing studio or at leas name
Sorry what’s the question? We have lots of videos of the diy detail garage and a video of Yvan building out nicks Utah shop:)
@@diydetailofficial what is name of yvan sir detailing centre which one he owns
What happens if for what ever reason your customer is dissatisfied with the service and refuses to pay when you are done? Let's say on a mobile detail at the customers home...
Make sure you have before and after pictures and if the value is worth the effort go to small claims court 😔
This is Yvan. After thousands of vehicles in my shops, it’s never happened.
20 a day Good Lord , I did 3 cars last week and felt like Oprah when she was fat was jumping on my back
🤣🤣🤣
You’ll get there.
I did 26 cars last week. I just slept 14 hours last night lol
@@kirkwilson5900 you deserve it haha 😂
I like the idea of a wash, clay and ceramic gloss business. But I don't like interior detailing. Is it possibly to just offer the WCC and no interior EVER?
Yes, many do.
Great. Even just two a day is $200 a day. That's a good living. But where it gets complicated is getting the customer on a weekly basis. And even if you do, they won't need clay/ceramic every week.
No once every 2 months, and a maintenance wash weekly
Alright, so say you do a compact sedan like mine, a Corolla. You say to charge $100 for WCC. If it's just the wash, do we charge $75? Thank you so much for quickly responding, and I apologize you've covered this more in depth somewhere. It's just most detailers in my area dont' have a business like this. It's either full detailing/polish, or nothing.
Ivan used to recommend rinseless wash for windows and interiors. Does he still use and recommend rinseless for Windows?
Yes, it’s a very efficient way
Guess you’re gonna have to do a window cleaning video now ?! 😊😎
That's the plan!
200-250$ service, 20 a day, that employee is bringing you up to 4-5K a day. That's 100k a month, 1.2 Mil a year in revenue from just that 1 employee!
We were charging $99 at the time. But is was over $500k per year in sales generated
@@diydetailofficial Amazing
What do you do when you set your prices low and still can’t get anyone to pay? The guy down the road is doing a spray off and vacuum for $40 and they honestly couldn’t tell the difference
Raise your prices to attract a different clientele
@@diydetailofficialthe Yeti model!
Do not get a business license if you’re starting. Having a business means you gotta pay taxes and fees even if you don’t get customers.
It’s a catch 22
TWENTY MINUTES!? A wash, claybar/decon, AND applying a ceramic coating 3/hour? Is there something I'm not understanding or am I just ridiculously slow?
Keep watching our videos and follow our instructions, you will get there.
@@diydetailofficial I've been watching a few videos, and looks like this is specifically with the rinseless wash method, which really applies more to a quick maintenance wash than anything, yeah?
@elliotsimpson3591 anything soap can do Rinseless can do.
They mean ceramic protection “like a wax” not a ceramic coating.
First!!!
As always
😀
🇵🇷💚🇺🇸 🤔
@@mariosantiago8931 WEPA 👋👍🇵🇷
I enjoy cleaning my car with all the products etc. The majority of my products would lean towards Meguiars. I just struggle to agree with detailers prices and quotes. They are not working in mines or on rooftops, they are not working in the sun etc. where do they justify $150 p/hr ? I work 12hr shifts in Industrial manufacturing, and a car cleaner is trying to convince me they’re worth 3 times as much.
Detailers should be on par with mechanics. The overhead for a good shop is somewhere around 80-90$ per hour on average ( rent, utilities, communications, taxes, marketing, products, insurance ). Then you need factor in salaries, wear, and profit.
@@diydetailofficial I’d agree as a business with staff & a building. But Joe Public working out of his garage advertising on FB or word of mouth, is I believe the majority & demanding ridiculous prices.
In my opinion it it sad to see that also this channel is more and more about business things. Same as on many other bigger detailing channels, wich also nowadays are more about money instead of having fun. But that was the reason why I watched them. Sit back, relax and enjoy the show like someone says often. Having fun with the hobby, dont think about money, business and all those serious stuff. In short terms: all the things DIY Detail claims to stand for at their beginning. Ok it seems like talking about detailing business is what is nowadays the cool thing on youtube because most of the channels do it. Dont get me wrong: good content, I also like Yvans Business Channel. But I think making a DIY Brand and DIY channel more and more to a business channel is not a good development and the wrong place and does not fit. Even if business can also be fun, thinking and talking about those serious thinks will always spoil the mood. Hope the original mood and values of this channel will come back.
No fear, the fun and passion of detailing are still very much our driving force. This video was done as a viewer’s request.
you don't have to watch every video, the title made it obvious it was about business. a lot of us really appreciate the business videos. thanks a ton Nick and Yvan.
For a side hustle just do car wash. Instagram is bad influence 😅
Simple services are best.
This is an infomercial for their products. I came for the information. But it’s not at all what it claims to be.
Yes, we are a brand that sells products , but the techniques we teach work with others.
Im a bit confused here. DIY is do it yourself. So are you advertising to every car owner as to how best to detail their own cars or is to help detailers in their own businesses?
Every person who cleans their car is doing it themselves, whether it’s an enthusiast in the driveway or a pro. Lots of enthusiasts have thoughts about charging for their services so this video is for those who might be exploring the possibility of making a little money on the side for example
Easily in 20 minutes and 3 of them in an hour and he's 60, come on with that.
Without breaking a sweat. Stay tuned we have an unedited video where I do an SUV with the technique in question.
It’s not really that easy and it’s nowhere near that lucrative.
Yes it is that easy and lucrative if you want it to be.
Love your guy's videos but nobody's worth $120 an hour to detail. That's why I'm doing it myself. I'm not making somebody else. Wealthy. You're not a mechanic. It's bad enough that mechanics rip us off at 100 plus dollars an hour. SERVERLY overpriced!!
When you consider all the costs involved, no detailers are getting rich at $ 120 per hour.
I work on cars and detail … but id much rather pay someone to detail my car vs work on it .. both areas you are paying for the knowledge and the experience they have while performing the job and tools etc .. but most mechanic work is fairly simple and its just priced that way because people dont do it themselves nor do they want to for the most part… so its all about what people do and dont want to do/know Would you rather have someone detail your car for 120$ an hour .. or have a shop quote you $115.99 to change out a cabin air filter 😂 (this was an actual quote i heard my co worker talk about) that i did for her in 5 minutes
Thx for your great job! Really a good team!!! 💪🫡
Thank you