Why Car Companies Still Use Clay Models That Cost Up To $650K | Big Business | Insider Business

2024 ж. 14 Мам.
8 843 352 Рет қаралды

Car companies have built life-size clay models for almost 100 years, for nearly every car you see on the road. But modeling is an expensive process. Exotic luxury brands have admitted to spending over $650,000 for one model. So why do some companies still use up to 100 tons of clay each year?
0:00 Intro
1:11 How clay car models are made
6:45 Why clay models cost so much
7:30 Why clay models are used
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Why Car Companies Still Use Clay Models That Cost Up To $650K | Big Business | Insider Business

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  • All this work, time, and effort goes in to making these models so people can see what a car looks like prior to fabrication, and yet somehow the Pontiac Aztec still made it to market.

    @liamfoxy@liamfoxy Жыл бұрын
    • That's because the talented car designers are NOT working in Detroit for Ford or GM.

      @DerekDavis213@DerekDavis213 Жыл бұрын
    • It looks like a committee became too involved

      @paulmcewan9006@paulmcewan9006 Жыл бұрын
    • The prototype looked decent, but then the micromanaging and accountants got involved.

      @SayAhh@SayAhh Жыл бұрын
    • and The Chrysler PT Cruiser

      Жыл бұрын
    • @ when the PT came out, you couldn’t get one, they were an instant seller, people were stopping drivers asking where to buy one. The PT was an instant success, nobody wanted an Aztec from jump

      @BigMoney23223@BigMoney23223 Жыл бұрын
  • The Porsche was probably the easiest to model. They just add a little clay every year and say brand new 911 haha

    @levicharles996@levicharles996 Жыл бұрын
    • No spoiler: $ Same body color spoiler: $$$ Carbon spoiler: $$$ $$$ $$$ Roof and wind shield:$ No roof: $$$ No wind shield: one-off exclusively, as expensive as money laundering and sitting in a garage for the rest of their life

      @haoo549@haoo549 Жыл бұрын
    • what do you want them to do?do what mercedes and bmw did where they ruined the cars?you don't need to change perfection

      @Nobraa@Nobraa Жыл бұрын
    • I think we found Clarkson’s secret youtube account,

      @StruggleButtons@StruggleButtons Жыл бұрын
    • 😅

      @leechrec@leechrec Жыл бұрын
    • if it ain't broke don't fix it. simple as.

      @TheKikSmile@TheKikSmile Жыл бұрын
  • Answers to Why Car Companies Still Use Clay Models That Cost Up To $650K: 4:42, 7:30

    @Albin_Evald@Albin_Evald Жыл бұрын
    • Thx legend

      @duppy404@duppy4042 ай бұрын
    • Thank you. I was not interested in the entirety of this video.

      @synapseeinherjar4031@synapseeinherjar40312 ай бұрын
    • Real MVP

      @FLFOREVER@FLFOREVER2 ай бұрын
    • thanks man!

      @carlodiborbone4704@carlodiborbone47042 ай бұрын
    • It’s about the journey😌…and the watch time 😂

      @edwardliechti3359@edwardliechti33592 ай бұрын
  • I remember having what we called an 'assembly' in junior high school with a presentation by GM showing their model shop. I am now 70 years old so that was in 1965. It was great!

    @johndix9354@johndix9354 Жыл бұрын
  • “It’s almost like a cheese grater” - proceeds to hold up the exact IKEA cheese grater I have in my kitchen drawer

    @Claudiatjuh93@Claudiatjuh93 Жыл бұрын
    • I thought the same exact thing when I saw that 😂

      @mer5784@mer5784 Жыл бұрын
    • “It’s almost like a cheese grater” It is a cheese grater They should just call it like it is and say they use it for a different purpose

      @philippedrouin3008@philippedrouin30082 ай бұрын
    • YES mine has a plastic pot that it fits to so I can grate a load of cheese without any mess plus a airtight top so I can keep excess in the fridge without it going hard ITS THE BEST invention humanity has ever made because it is perfect and needs no further changes and I predict even centuries hence there will be no more improvements to the cheese grater

      @isbestlizard@isbestlizard2 ай бұрын
    • Maybe ikea sold you a clay sculpture tool and told u it was a cheese grater

      @womp6338@womp63382 ай бұрын
    • Came here to say this 😂

      @CarbonKevin@CarbonKevin2 ай бұрын
  • I've transported dozens of clay model cars around Europe, the quality of the finish is staggering. I moved the clay for the first generation of VW owned Bentley.

    @Kresnov@Kresnov Жыл бұрын
    • That sounds amazing yet terrifying.

      @sondernfy@sondernfy Жыл бұрын
    • You moved clay like some ppl moved drugs xdd.

      @valitsemllaluokanavahyvaks3556@valitsemllaluokanavahyvaks3556 Жыл бұрын
    • same i transported clay model cars on a daily basis

      @lalnunpuiafanai9479@lalnunpuiafanai9479 Жыл бұрын
    • Сколько кг стоит?

      @Le_persone@Le_persone Жыл бұрын
    • terrifying? What are you talking about 💀 you just threw in some words to sound smart 🤓😭😭😭

      @FreezyOH@FreezyOH Жыл бұрын
  • This was a very insightful video. I really like that it wasn't dismissive of VR, but hopeful for the future, while acknowledging that this is a process that will likely stick and why. The camera work and editing was superb as well. Really showing these artisans at their craft. This is the kind of content that KZhead needs.

    @rapidrabbit11485@rapidrabbit114853 ай бұрын
    • *insightful

      @glennmorris25@glennmorris2524 күн бұрын
    • @@glennmorris25 Thanks, I corrected it.

      @rapidrabbit11485@rapidrabbit1148524 күн бұрын
  • I make 3D models to print and I know the huge difference between look to the 3D in computer screen or VR goggles and to look at the finished piece in real life, feeling the weight, the shape and appearance under the daylight. Because this I really understand why they still making clay models.

    @phlimma@phlimma Жыл бұрын
  • I wonder if these are stored somewhere. It would be a hoot to see the vintage clay models.

    @plakor6133@plakor6133 Жыл бұрын
    • Unfortunately, I highly doubt they are taken care of.

      @haraldpettersen3649@haraldpettersen3649 Жыл бұрын
    • It's crazy and unfortunate that the big car manufacturers don't have huge museums with 100's of historic clay models.

      @bucky13@bucky13 Жыл бұрын
    • No they are not. They are either re milled as a different car or just destroyed.

      @kimbo566@kimbo566 Жыл бұрын
    • this type of clay deformed over time

      @coldogno7@coldogno7 Жыл бұрын
    • They destroyed the model and sold the clay to other industries. Or just reused it for making smaller model

      @AbiNubli@AbiNubli Жыл бұрын
  • The wildest thing to me as a (digital) 3D modeler, isn't just how complex it is to make such a beautiful and consistent form but rather how insanely impressive it is that they are able to achieve such perfect symmetry. Also I had to laugh when he said "this tool is almost like a cheese grater". It literally is a cheese grater. I know because I own the same one 🤣

    @Winter-CIG@Winter-CIG Жыл бұрын
    • Same: "almost like a cheese grater", nice Mark; I got mine from Ikea, how about you?

      @mrgiggles247@mrgiggles247 Жыл бұрын
    • It lost it's title as it doesn't grate cheese anymore...its a clay grater.

      @philipbarton3456@philipbarton3456 Жыл бұрын
    • Symmetry is the easiest part to achieve. You only scan one side of the model and the software mirror images the other side automatically. ;)

      @itsm3th3b33@itsm3th3b33 Жыл бұрын
    • @@itsm3th3b33 yes now go refine it simmetrically by hand

      @LollyPopTuttu@LollyPopTuttu Жыл бұрын
    • @@philipbarton3456 you’ve reversed your it’s and its

      @-YELDAH@-YELDAH Жыл бұрын
  • The inventor of this technique is Harley Earl. I cannot believe they did not even say his name in this! It was because of him that we had those beautiful cars from the '30s. There is a great book called "Fins" that tells the most of the story of how automotive design began.

    @chandler_h@chandler_h Жыл бұрын
  • Great video! Thank you for the time you took to present this great video. I found it educational and will use it to educate my students.

    @cjjojo8985@cjjojo8985 Жыл бұрын
  • I work for Jaguar Land Rover and deal with these clay models all the time. They are a great way to get a feel for what the cars will look like in life size with all the correct finishes. They seem expensive but compared to the cost of building a real car from scratch they cost nothing

    @mikeybraps2705@mikeybraps2705 Жыл бұрын
    • They are expensive for new automakers, and a lot of new car manufacturers from Asia don't use this process in order to reduce production time and costs. Cars that are produced in these shortened processes may look good in certain aspects, but none are without flaws.

      @trandang.@trandang. Жыл бұрын
    • cad and 3d printer no need for clay now days we have industrial 3d printers cost much less takes much less time requires less people

      @fdr100100@fdr100100 Жыл бұрын
    • @@fdr100100 did you not watch the video? you are not 3d printing a full scale model with good surface finish

      @Ckcdillpickle@Ckcdillpickle Жыл бұрын
    • @@Ckcdillpickle just yet )

      @GroxMirk@GroxMirk Жыл бұрын
    • @@fdr100100 Also 3d printed plastic model are hard to modify and adjust, when clay can be added or takne away at will

      @vraolet@vraolet Жыл бұрын
  • That's honestly not that expensive for the amount of labor, skill, and talent involved.

    @evanfrucht@evanfrucht Жыл бұрын
    • @@evanfrucht I can't see the comment you're responding to, but I'm guessing it's one of those desperate business scams that populate too many comment sections with utterly irrelevant crap. As for your initial comment, as a sculptor myself, that price tag for services provided over that period of time and after other overheads are subtracted, is not really that much money. Plus, sculpting artificial geometries like complex planes, curves and angles to exacting specifications, is very hard and requires honed experience.

      @skateboardingjesus4006@skateboardingjesus4006 Жыл бұрын
    • @skateboardingjesus4006 yes, it seems too cheap if you ask me 😉

      @evanfrucht@evanfrucht Жыл бұрын
    • @@skateboardingjesus4006 well its clear from this comment that you may be a sculptor but you are definitely not a professional reader lmao

      @RS-jl7cu@RS-jl7cu Жыл бұрын
    • @@RS-jl7cu Please elaborate?

      @skateboardingjesus4006@skateboardingjesus4006 Жыл бұрын
    • @@skateboardingjesus4006 Yeah, right.

      @alext8828@alext8828 Жыл бұрын
  • This seems like a dream job to me. Shame I didn't spec into clay modeling. I love to see artists still using physical mediums even if it's for work, they are still making art.

    @Michneko@Michneko Жыл бұрын
    • it is not that easy to get on board, but you would make tons of good money working as a clay sculptor around the world.

      @ImportedFromSerbia@ImportedFromSerbia Жыл бұрын
    • Too bad maybe you can do it in another build on your next playthrough

      @awesomewav2419@awesomewav24197 ай бұрын
    • Great modellers are hard to come by but you and everything you own will smell like sulphur.

      @eto2352@eto23526 ай бұрын
    • You have to really love it. It's a time consuming job. But, imagine having to mock up stuff you know is garbage.

      @robertnicholls9917@robertnicholls99172 ай бұрын
  • My grandfather worked at Ford in the UK in the clay department. He was a scupltor and also worked with the likes of Jacob Epstein on pieces such as St. Michael’s Victory over the Devil on Coventry Cathedral. Back then there were no computers or machines involved, all hand-worked. Good to see the skills in the job continue, nothing beats a physical model to touch and feel the presence of, VR falls short in many ways.

    @TheSynthnut@TheSynthnut Жыл бұрын
    • But VR is also ahead in just as many, if not more ways. 🤷 It's infinitely cheaper and more flexible, allowing FAAAAAR faster and more effective design iteration. Physical models still have their place but it's getting INCREASINGLY niche as VR headsets continue to get more and more capable. And the rapid development of haptics technology means that full-blown "haptic gloves" able to accurately replicate the physical feeling of touching virtual objects are no more than ≈5-10 years away, at which point super expensive & inflexible physical models stop making ANY sense.

      @Cooe.@Cooe.7 ай бұрын
  • Dream Vocation. My goodness.... this was so incredibly satisfying to watch and my brain is just lit up. The attention to detail is something I can understand and LOVE seeing it in this format. Amazing work all 'round.

    @20LookInside12@20LookInside12 Жыл бұрын
  • This quality of this story was incredible. What a fascinating process, I nearly lost it when they put the material on it that makes it looks like painted sheetmetal.

    @robbieg25@robbieg25 Жыл бұрын
    • @@pmbbmp “video bad me better”

      @-YELDAH@-YELDAH Жыл бұрын
    • @@pmbbmp 🤓

      @Eramor@Eramor Жыл бұрын
    • if this is "incredible" for you. you have super boring life

      @pepechill8118@pepechill81182 ай бұрын
    • @@pepechill8118Or if you “nearly lost it” over a seeing that sheet being being put on, you probably need to ask your GP about some sort of medication.

      @vooveks@vooveks2 ай бұрын
    • ​@pepechill8118 he's getting enjoyment from the things he watches. What's boring about that? Having to put random people down people down on the internet to make yourself feel good on the other hand...

      @rorymax@rorymax2 ай бұрын
  • The point of the clay is its properties change depending on how warm it is, sticky and malleable when warm, but as you can see in the video it hardens up at cooler temps which is better for working on the final finish, it comes in those cylinders as that's the shape it comes out of the pug mill which squeezes all the air out of the clay making it ready to use straight away, as a sculptor myself you can never really simulate what you get from a clay model, the level of fine adjustment it gives you is irreplaceable really, and you can never get that hands on feel with computer software.

    @markjones127@markjones1272 ай бұрын
  • I'm a preparator for contemporary a contemporary art museum and the process as a team is so similar to this! We frequently do a lot of the fabrication work to make the artist's/designer's vision.

    @redporkpadthai6368@redporkpadthai6368 Жыл бұрын
  • These guys are doing a top end job. I appreciate the fact in our day and age that showing a car in 3D / 8K graphics via a computer shows us what a new car may look like. But us being human beings really do appreciate a hands on model that we can TOUCH / FEEL / AND CONNECT WITH. Excellent work.

    @leighsadler1524@leighsadler1524 Жыл бұрын
    • 3D printing will be there soon enough.

      @CountCocofang@CountCocofang Жыл бұрын
    • @Count Cocofang It's been 1 day, are we there yet?

      @mja2239@mja2239 Жыл бұрын
    • @@mja2239 Not yet, son. But I can get you a tablet with Subway Surfers or some other dumb crap to keep you busy so you stop being annoying from the backseat.

      @CountCocofang@CountCocofang Жыл бұрын
    • @@CountCocofang ok now I will stop annoying you from your back seat, I don't want to get your crap

      @mja2239@mja2239 Жыл бұрын
    • nope , this is just wasting money

      @orkhepaj@orkhepaj11 ай бұрын
  • I love learning about new stuff i didnt know even existed - great :)

    @hanzfranz7739@hanzfranz7739 Жыл бұрын
    • 😎

      @D1G1TALFOX@D1G1TALFOX Жыл бұрын
    • Wait, you mean to say you didn't know Flontstone cars existed?

      @bhante1345@bhante1345 Жыл бұрын
  • This was such an awesome video, thanks for sharing! And Mark especially, thanks for all the insight. I love learning stuff like this and know how everything works or crafted in life. Cheers!

    @legocircus@legocircus Жыл бұрын
  • I've wanted to do this (Car design) for a living since I was 10 years old. Unfortunately I've never had the chance. I've seen a few magazine articles about this design process over the years. It's Very cool to see this video about it. Thank you.

    @bicyclist2@bicyclist2 Жыл бұрын
    • Automotive Engineer

      @therealjayseh@therealjayseh2 ай бұрын
  • (holds up cheese grater) "its almost like a cheese grater" 😂

    @bryanlabchuk@bryanlabchuk Жыл бұрын
    • I have one, comes on top of a plastic tub to keep the cheese fresh.

      @jbellfield@jbellfield Жыл бұрын
    • @@jbellfield I have the same one lmao

      @Dragcnborn@Dragcnborn Жыл бұрын
    • I use a cheese grater in my clay sculptures.

      @nicolelee2205@nicolelee2205 Жыл бұрын
    • In special effects, one of the best tools for sculpting pores in human skin is a Starbucks coffee stirrer

      @sharpshotefx@sharpshotefx9 күн бұрын
  • As a packaging designer, we use bottle mockups from time to time to get a feel for shape, glass weight, and any erganomics so I can fully understand why clay models are a thing

    @willm5032@willm5032 Жыл бұрын
    • you use a mockup of a bottle? why not the real thing?

      @plsdonttttt@plsdonttttt Жыл бұрын
    • @@plsdonttttt When projects require a new, custom bottle, its often a good idea to 3d print/create mockups of bottles designed in cad software before starting production in glass. It means clients and designers can get a feel for a physical product that often exists only in 2d Space before that point. 3d prototyping is usually pretty standard in product design, clay modelling cars is just an extension of this :)

      @willm5032@willm5032 Жыл бұрын
    • @@willm5032 aaah okay I thought you where packaging a bottle and was like...just put in a square box maybe

      @plsdonttttt@plsdonttttt Жыл бұрын
    • Hey, mate. Im a graphic designer and we only do pics on bottles and boxes that are ready. Designing bottles from scratch sounds neat! Do you have a degree in engineering or what does a person need to land on this job?

      @selfishbirch@selfishbirch2 ай бұрын
  • I never knew this. What a cool process and hard work too to shape and design. Very clever

    @mckdogdrums3543@mckdogdrums3543 Жыл бұрын
  • Nothing beats standing next to a full-size mock-up of your product. You quickly see issues (and weird angles) that are not obvious in the usual production renderings.

    @Dr.W.Krueger@Dr.W.Krueger Жыл бұрын
  • My professor of ceramics, worked at GM as well, as a clay model builder. Amazingly talented individual.

    @trevorcraig2824@trevorcraig2824 Жыл бұрын
  • This was really cool to see, I actually like this idea a lot, it's great to see the amount of detail you can add to it and in a way it gives you a life size art piece to keep.

    @piplup10203854@piplup10203854 Жыл бұрын
    • That’s probably the reason why Greek mythology says we came from clay.

      @yesawwwh6527@yesawwwh6527 Жыл бұрын
  • Guys, a lot of art & work goes into making every car on the road look exactly the same ! Respect the art !!!!

    @ChronicDreamer1st@ChronicDreamer1st Жыл бұрын
  • WOW IT WORKED!!!!! THANKS MAN

    @mervatbassilios7438@mervatbassilios7438 Жыл бұрын
  • Lemme make the easy comment, "of course cheese costs alot but America has bunkers full of them."

    @reccaman@reccaman Жыл бұрын
    • “Your teacher dies in Hogwarts Legacy and Rookwood cursed Anne.”

      @thymicere3911@thymicere3911 Жыл бұрын
    • Way too smelly for car models.

      @reszin@reszin Жыл бұрын
    • “I missed the part where that’s my problem” Spider-Man

      @joad8537@joad8537 Жыл бұрын
    • We stockpile BILLIONS OF POUNDS of cheese. Cheese as a strategic resource confirmed.

      @dianapennepacker6854@dianapennepacker6854 Жыл бұрын
    • The American government no longer stock piles cheese. They have not for years now. Private companies do though, but on their own dime.

      @cooldudicus7668@cooldudicus7668 Жыл бұрын
  • Amazing video I’ve always wondered how a car design starts and how it gets built and approved

    @elvalvinoskyo3307@elvalvinoskyo3307 Жыл бұрын
  • Very cool. Thank you for sharing

    @SamCyanide@SamCyanide2 ай бұрын
  • I always wanted to be a car designer. I ended up becoming an industrial designer but didn't have the opportunity to go to an automotive design school. With the "metaverse" becoming increasingly a space where people spend time and money, I hope it will give people like myself the opportunity to carry out our own visions without the financial and logistic hurdles that would come with actually starting your own car company in the real world.

    @Fredthegod1990@Fredthegod1990 Жыл бұрын
    • very competitive job position, so without some insider it is not that easy to get on board. plus the school is expensive.

      @ImportedFromSerbia@ImportedFromSerbia Жыл бұрын
  • Great video, but just a suggestion, Fahrenheit is used as a standard in only 3 countries as far as I know. So please use Celsius or atleast give the Celsius value in subtitles, (at 2:36 mark)

    @utkarshrokade3641@utkarshrokade3641 Жыл бұрын
  • Woah, I didn't know this was a thing :O So cool!

    @aye3678@aye3678 Жыл бұрын
  • This is the coolest job ever !!

    @PolySpikeAndWave@PolySpikeAndWave Жыл бұрын
  • The satisfaction of watching the fine detailed work of these artisans was incredibly high.

    @dampaul13@dampaul13 Жыл бұрын
  • I’ve worked on the space shuttle clay model and deal with these clay models all the time. It a great way to get a feel for what the space shuttle will look like life size with all the finishes.

    @DontBeStoopid@DontBeStoopid Жыл бұрын
    • Holy cow! I can’t even begin to imagine how a space shuttle clay model would be put together!! That’s incredible!!!!!

      @user-xf5dj1up8g@user-xf5dj1up8g Жыл бұрын
    • This is the most inefficient way to model shapes that I heard of since the existence of GPUs.

      @musiceditfor@musiceditfor Жыл бұрын
    • did the same at Martin Marietta for aircraft, missile, etc. designs; benefit is that a scale clay model can be used to produce master folds for cast and composite parts

      @wildbill6976@wildbill6976 Жыл бұрын
    • @@musiceditfor GPUs? What are even talking about? No virtualization will give you the proper real life perspective of a thing.

      @MiGujack3@MiGujack3 Жыл бұрын
    • @@MiGujack3 Yeah the touch thing but that's not about performance.

      @musiceditfor@musiceditfor Жыл бұрын
  • Amazing 👏 have a beautiful day everyone.

    @lFifacrew@lFifacrew Жыл бұрын
  • I work as a digital sculptor to make these clay models at gm. I regularly work on cars 5 years before the public is even aware, and I can say why these take several years to produce. It’s because there are so many meetings about every small detail down to a .004mm tolerance. And it takes months for basic parts to be finalized for production because it has to be approved through the chain of command in a massive company.

    @eberlen123@eberlen123 Жыл бұрын
    • Just like governments, it takes years of bureaucratic bullshit to actually see progress....

      @jamesbrittain5659@jamesbrittain5659 Жыл бұрын
    • wow cool! do you recommend getting into this field? I am learning solidworks as a hobby and seriously considering it as a career. Def automatitive design is a field I would look into but not sure about the future of it or the current demand.

      @faboxbkn@faboxbkn Жыл бұрын
    • How does the clay design transfer into manufacturing?

      @vex123@vex123 Жыл бұрын
    • @@vex123 Clay models represent exactly what will be manufactured. It's a real life representation of what we design digitally. The clay model is mainly for top executives in the company to critic the work quickly and make changes as needed.

      @eberlen123@eberlen123 Жыл бұрын
    • Are models ever used for focus groups?

      @Sashazur@Sashazur Жыл бұрын
  • This describes the process from a few years ago well. Today very little sculpting is done in the clay. The clay models are still used but the clay modelers mostly slick freshly milled models to remove the mill marks. What takes 5min to change in the computer takes 5h to do in the clay. And I haven't seen a scale model in years... and it would never be used to be scanned and scaled up to a full size model. Every model is milled from a CAD data.

    @kimbo566@kimbo566 Жыл бұрын
    • Well this was uploaded 3 days ago and the industry Professional says otherwise Kimbo. Where do you draw your statement from ?

      @nickyp1435@nickyp1435 Жыл бұрын
    • ​@@nickyp1435 My current position working in a car design studio together with the 15 years experience in doing so. This is Bentley they are talking about. Bentley makes luxury cars with maybe 1-2 new projects a year so it doesn't represent the majority of producers. They might still have time for the more old fashion way of working with clay. At my current employer we have about 20 projects at any given time including new models and facelifts so we re-mill models every few weeks to see in 1:1 scale but then all changes are done in CAD and then re-milled a couple of weeks later. Clay modeling takes too long

      @kimbo566@kimbo566 Жыл бұрын
    • @@kimbo566 too long didnt read. when you get your own insider focus video made at your 'car design studio', why dont you give your opinion then?

      @nickyp1435@nickyp1435 Жыл бұрын
    • @@nickyp1435 only getting your information on the world from 4 sentences or less must give a very interesting picture on how things work.

      @kimbo566@kimbo566 Жыл бұрын
    • @@nickyp1435 Pretty sure he just stated facts not opinions. If you can't read the reply then don't bother asking the question.

      @andreybushev3020@andreybushev3020 Жыл бұрын
  • Excellent video. There is nothing like being able to see and touch and move a vehicle about to really understand how they look and perform. As an Akron, Ohio, kid growing up, I participated in the Soap Box Derby. This was in the hay day of soap box derby building. There were no kit cars and everything was built from scratch. Beginning in about 1957, cars began getting more and more sophisticated until 1973 when an electrical start assist magnet was found in the front of a winning car and things changed. Even when I raced we built fabricated models to test the design and run characteristics of a car. Some later models were shaped out of Styrofoam and overlaid with fiberglass, etc. There was some very talented kids who built some astonishing cars. GM was a big Derby sponsor and several of those kids went on to work with GM in the design and development of their cars. They still race Derby cars today and it is a better racing experience now than then. Kids today can participate in many racing events while in the old days you only got one shot at it a year. Car building itself was far better then than now.

    @rocroc@rocroc Жыл бұрын
  • 0:56 This is interesting, I would like to see more about this technique.

    @ramonhamm3885@ramonhamm3885 Жыл бұрын
  • So what I gathered from this is, Someone is to blame for some of the ugly cars released

    @OriginalGamerPrestar@OriginalGamerPrestar Жыл бұрын
    • Yep

      @CRAIGKMSBISMARCKTIRPITZ533@CRAIGKMSBISMARCKTIRPITZ533 Жыл бұрын
    • yes!!!!

      @gravity00x@gravity00x Жыл бұрын
  • Not surprising. I did the same when I worked for a company that makes trains and I worked in the department that recreates trains and sections of trains into life size models for testing, practice and visual demonstration for consumers. The level of complexity really depends on what the model has to achieve, it can be either purely visual or maybe demonstrate something more mechanical. They were usually made out of wood, cheap steel and occasional 3D printed plastic or pipping.

    @Mudkip971@Mudkip971 Жыл бұрын
  • 🧡Your Video is fantastic 👈👈

    @MD-MILON_MIAH@MD-MILON_MIAH Жыл бұрын
  • 3:51 old cheese grater from IKEA... I love mine, but don't use it for clay. Great video.

    @BillDubeVariety@BillDubeVariety Жыл бұрын
  • "Not everyone can do this. This is very advanced work, performed only by the most skilled craftsmen. This is my cheese grater, and this tool is called 'a scraper'."

    @pauliewalnuts240@pauliewalnuts240 Жыл бұрын
  • "A new Bugatti costs from $1.7 million for the cheapest model, a Bugatti Veyron, to upwards of $18.7 million" Yeah I think they make that money back pretty fast...

    @dustinm4455@dustinm4455 Жыл бұрын
    • what about the millions of mustangs or vw’s😂 650k isnt even visible on their balance

      @michaelmich00@michaelmich00 Жыл бұрын
    • Bugatti lost 6.5 million for every Veyron sold. The Golfs are covering the cost 😂

      @kevintong5872@kevintong5872 Жыл бұрын
  • I gotta say, that is a pretty cool job!

    @migo-migo9503@migo-migo9503 Жыл бұрын
  • This is such an atwork. I am impressed.

    @Aganity@Aganity Жыл бұрын
  • just as a carpenter measures twice and cuts once, modelers and engineers need to make sure their creations are upto spec and design prior to full scale production, it has its usefulness even if it costs alot of money and labour.

    @HitomiNee@HitomiNee Жыл бұрын
    • As an engineer, I can promise many areas are not measure twice and cut once. It's measure once, cut once, hope that work for the 90% of things that aren't critical, and carve a little extra time for the important and high risk decisions.

      @Andrew-wq1ue@Andrew-wq1ue Жыл бұрын
    • @@Andrew-wq1ue as an engineer I don't want to work anywhere near you

      @Rust_Rust_Rust@Rust_Rust_Rust Жыл бұрын
  • Now I will make a car with clay of my own design.

    @NehemyaSiyon@NehemyaSiyon Жыл бұрын
    • Then use it to make fiberglass panels and keep buildin!

      @Faesharlyn@Faesharlyn Жыл бұрын
  • Incredible craftsmanship. This practice will not go away even with VR because replicating reality is just not feasible.

    @Meianju@Meianju Жыл бұрын
  • Wow! I never knew how intricate the car making process was.

    @Aritul@Aritul Жыл бұрын
  • These should go into an art gallery to raise awareness of the art employed in manufacturing. Too many perceive art as something monolithic and attached to an individual, but this is true collaboration between people, professions, visions and various fields of science to create something truly beautiful and functional. As an art student, I'm fed up with how academics control the art space by defining it as something only worthy of their appreciation when these are the very things that truly shape our world and grace our mortal retinas.

    @LudosErgoSum@LudosErgoSum Жыл бұрын
    • You need to read "Design as Art" by Bruno Munari asap. Your idea is basically his manifesto

      @danielp415@danielp415 Жыл бұрын
    • @@danielp415 Thank you for the recommendation. Will check it out!

      @LudosErgoSum@LudosErgoSum Жыл бұрын
    • Its also so frustrating as an artist still in school (not college yet) and everything, I mean everything points to art as a useless hobby that only makes you "successful" by selling personal pieces, unreliable commissions etc. I'd really like to pursue 2d art, ceramics, and music more but whenever I look into the future I don't see a purpose for them if none of them are reliable and waste time I could be using to do other more reliable jobs. When I watched this video I definitely felt like these people are using their artistic skill in a way that isn't personal as well as reliable. However it probably won't last long

      @Eramor@Eramor Жыл бұрын
    • @@Eramor what..? Dude design will always be around no matter what. There isn’t anything that’s gonna replace creativity like that. Do art if that’s what you want.

      @simileee@simileee Жыл бұрын
  • It's important to note that the clay and its scraps can be reused, so it doesn't just go to waste after that car gets put into production.

    @RolyMoes@RolyMoes Жыл бұрын
  • Very cool!

    @merchseller@merchseller Жыл бұрын
  • Fascinating!

    @muumarlin1731@muumarlin1731 Жыл бұрын
  • I am a mechanical engineer in the US aerospace industry. I have always found the artisans of the auto industry fascinating. In aerospace the function is the most important aspect, way more important than aesthetics. But in the auto industry the aesthetics, or emotion, drive the product shape.

    @rickintexas1584@rickintexas1584 Жыл бұрын
    • exactly. I'm an industrial designer and did clay modelling in school. I work in consumer products, not automotive but the principles are the same

      @StarkVandalez@StarkVandalez Жыл бұрын
    • @@StarkVandalez Except current BMW, where the goal of the aesthetic is to make you gag.

      @MiGujack3@MiGujack3 Жыл бұрын
  • Keep in mind the computer driven machines are still sculpted in 3D software like Autodesk Alias by actual people not AI. These two sculptors work as a team. Sometimes it's the same person. So there is is a manual sculptor (clay) and a digital sculptor (Alias).

    @davexbit@davexbit Жыл бұрын
    • You're not at all wrong, but the big difference between those 2 particular kinds of "sculptor" is that 1 takes years to become proficient and mistakes can be highly time consuming to fix, whereas the other can be reasonably well trained in a year, and mistakes are as easy to fix as hitting the "undo" button....

      @Astraeus..@Astraeus.. Жыл бұрын
    • Alias, NX, CATIA or Icem

      @antonioesposito8071@antonioesposito8071 Жыл бұрын
    • @@Astraeus.. I have never met a Alias modeler that is reasonably well trained after a year.

      @kimbo566@kimbo566 Жыл бұрын
  • i remember seeing a car ad that used cake and the song my favorite things, i think it was by Skoda

    @melsyoutube@melsyoutube Жыл бұрын
  • I used to visit Cleveland Institute of Art back in highschool (late 90's) and loved seeing the masterminds in the automotive design department there.

    @ES_Glenn@ES_Glenn Жыл бұрын
    • Car design is kind of a rock star career. From my understanding, Art Center Pasadena is the premier school to get into the industry.

      @razoraz@razoraz Жыл бұрын
  • Real talk - A clay model is a Proof of Concept. It's awesome they can make micro changes and do wind tunnel testing on the same prototype. Computers are great, but at some point you need to build the real thing.

    @vasantos-re4hb@vasantos-re4hb Жыл бұрын
    • Real talk - when you say real talk, I lose all respect for you as a human.

      @bhante1345@bhante1345 Жыл бұрын
    • @@bhante1345 Why are you even reading my comments? I'm dead to you. Leave me to my incompetence.

      @vasantos-re4hb@vasantos-re4hb Жыл бұрын
    • @@bhante1345 Real talk - when you say I lose all respect for you as a human, I lose all respect for you as a human.

      @are3287@are3287 Жыл бұрын
    • ​@@bhante1345 what makes you think they need your respect?

      @jamalabdisalam8578@jamalabdisalam8578 Жыл бұрын
    • Real talk - clay model will behave very differently in wind tunnel than metal one. And there is no "concept" to prove here. It's exterior modeling, it has nothing to do with POC, which is always about feasibility.

      @user-pm8je4fo7e@user-pm8je4fo7e Жыл бұрын
  • I love this kind of stuff

    @nonnnth@nonnnth Жыл бұрын
  • I went in an out of the Ford Truck design studio daily as an intern... pretty awesome

    @evanriordan1823@evanriordan1823 Жыл бұрын
  • 05:25 this is a workmate of my father. He also did this work in the Ford Modeling Design Studio in Cologne Germany

    @felix_themechanic7095@felix_themechanic7095 Жыл бұрын
  • As impressive as this is, if you ever watch a clay model of a face of someone from the past or present it blows your mind how detailed those can be. Assuming that the calculations for whatever the past person looked like based on whatever data you can trust or have available at the time Then peering into the eyes of that past subject takes you to a new level of consciousness

    @nomore-constipation@nomore-constipation Жыл бұрын
    • Umm did you use AI to write this?

      @blenderguru@blenderguru Жыл бұрын
    • @@blendergurulol

      @77R_@77R_ Жыл бұрын
    • The difference here is that these clay models are made for a purpose, under a time restriction, and remodeled/refined under the feedback given by art and engineering teams. I would say that comparing the work done in this video to a sculpture made purely for artistic purposes is comparing apples to oranges. Not to mention, it seems like you're overlooking the amount of detail put into these car models as well-in the video, the sculptors made adjustments based on alternative materials and lighting; they also created early iterations for functional objects such as the things you would see in the dashboard.

      @HintsV2@HintsV2 Жыл бұрын
    • @@insidiousmaximus Fr he sounds like a hippie

      @deeznutz32108@deeznutz32108 Жыл бұрын
  • When I saw the thumb nail I thought the car was cheese 😂🧀

    @dinoz2113@dinoz2113 Жыл бұрын
  • Wow, I can't wait to see the starship Enterprise!

    @MichaelGroves777@MichaelGroves777 Жыл бұрын
  • I work in the custom car market and we use lots of cardboard and expanding foam to get shapes and mock ups before we break out with the fiberglass or metal. if you mess up a piece of cardboard or foam its cheap and easy to correct. not so much with fiberglass and metal.

    @richardcheeseman6330@richardcheeseman6330 Жыл бұрын
  • I recently retired from clay modelling after 40 years, and back in the 1980's I taught clay modeling to students that are now sculpting in several car companies; so, on many occasions, I've been asked this question on why clay modeling is still done. One reason is the customer. A typical customer (the proverbial 'housewife from Peoria' for example) isn't an expert on computer graphics so even with the most sophisticated computer modeling and graphics technologies most car customers will (in the back of their minds) have doubts when looking at even the most realistic 3 dimensional image. Often these full sized clay sculptures are shown to potential customers in corporate sponsored clinics for their evaluation. There's something about wallkng around each model at your own pace, in your own time, and even stroking the surfaces with your hand to be convinced that these proportions and shapes look right. The same could be said about corporate executives needing to see these models for themselves 'in the flesh'.

    @tcrweeks@tcrweeks Жыл бұрын
    • amazing! do you think there is still a demand for it nowadays?

      @faboxbkn@faboxbkn Жыл бұрын
  • 3:54 I have that same IKEA grater. Good to see even the fanciest companies use the cheap but useful stuff.

    Жыл бұрын
    • How to do you know the one they are using is from Ikea? It does specify it's a Ikea grater ?

      @sleepyjoescumbag1663@sleepyjoescumbag1663 Жыл бұрын
  • This is so cool

    @kittiemamba@kittiemamba Жыл бұрын
  • Mark puts me in mind of the late, great Sean Lock

    @TheCraig031272@TheCraig031272 Жыл бұрын
  • please add a Celsius Degrees. The wholeworld expect 3 countries using freakn Fahrenheit :'D

    @lazyButAlive@lazyButAlive Жыл бұрын
  • Now tell me about the interior. Does that also start as clay?

    @drekelley2352@drekelley2352 Жыл бұрын
  • This gives me newfound respect for the car industry. What a traditional and time consuming process this is, requiring vast amounts of labor and professionalism.

    @randomnumbers84269@randomnumbers842692 ай бұрын
  • Such a cool job

    @wu_dee@wu_dee Жыл бұрын
  • I've been intern in auto industry once and trust me no matter how good your 3d models are they will not translate well to the clay or real world model. Somehow our preception of things differs from virtual to real world

    @AbiNubli@AbiNubli Жыл бұрын
  • I'm So glad to work in this environment. All automakers share these traditional practices. The skill and artistry that goes on behind the scenes is amazing.

    @NavalLacrosse@NavalLacrosse Жыл бұрын
  • I am amazed at the super thin sheet that looks just like they painted the damn thing!

    @nethiuz9165@nethiuz9165 Жыл бұрын
  • 8:22 really like the clay color on the porsche wonder if they have a matching paint code for their clay 😂

    @Yadudeboibro@Yadudeboibro Жыл бұрын
    • you can have any color of your choice. just bring the bag with greenies. :)

      @ImportedFromSerbia@ImportedFromSerbia Жыл бұрын
  • My uncle was a clay modeler for Ford Styling, in Dearborn. At that time, you had no CNC machines to cut out the model, nor computer graphics to examine. It was all pencil and paper drawings converted into blueprints. Modeling bridges kept dimensions and symmetry correct. Once a model was built, designers would look at it, and then specify changes to sweeten the design. No digital scanners came into play, but people would build templates from acetate. Maybe that's why cars like the original Mustang are classics, people were hands on all the way through.

    @53kenner@53kenner Жыл бұрын
  • Who knew playing with play-doh could one day result in a real job? 😁

    @everymp@everymp Жыл бұрын
  • so great 🤓

    @georginamurphy1045@georginamurphy1045 Жыл бұрын
  • 3:58 "this almost looks like a cheese grater" Looks identical to my cheese grater at home

    @tjb_altf4@tjb_altf4 Жыл бұрын
  • I never knew that. Do they keep the Clay sculpture in their museum or do they destroy it or reuse the clay for next model ?

    @TELLViSiON@TELLViSiON Жыл бұрын
    • Clay isn’t free and neither is storage space. My guess is most models are eventually destroyed and the clay and other parts get reused if possible.

      @Sashazur@Sashazur Жыл бұрын
  • I just saw a video about Audi SQ7 TDI (3 turbos, 4L, 8V). It needs an important engine-maintenance after 80 000km. Yes, 80 000km! If you ignore it and do this maintenance in 150 000km, your car might be dead already or it will be very expensive. So I am asking. Does it make a sense to invest so much afford and energy into designing modern cars when their quality is so low? 150 000 km is nothing in my eyes.. What do you think? My ordinary simple car only needs oil and filters and 200 000 km is not a problem.

    @radincerny5013@radincerny5013 Жыл бұрын
  • Very interesting video! Thanks!

    @CarDesignMag@CarDesignMag11 ай бұрын
  • That’s badass… if I was those companies I’d put the older models I in a company owned museum style thing, having them all on display and such I bet eventually the models would pay for themselves as exhibits with tourists and such coming to see them

    @zyanidwarfare5634@zyanidwarfare5634 Жыл бұрын
  • @3:50 That is the actual cheese grater Chosigt from IKEA.

    @Hopeeater@Hopeeater Жыл бұрын
  • to all the people before these milling robots were a thing I salute you 😂

    @mylesisthename@mylesisthename Жыл бұрын
  • 3:50 That is 100% a cheese grater, I have the exact same one in my cupboard. Maybe I have a clay grater that I'm using for cheese? Who knew?

    @spencertidd@spencertidd Жыл бұрын
    • it is.

      @ImportedFromSerbia@ImportedFromSerbia Жыл бұрын
  • My Dad was a talented sculptor, quite natural, never had any training or schooling, and worked as a clay sculptor at British Leyland in the late 1970’s, 80’s and into the early 90’s. He had the dubious pleasure of turning the designer’s wishes into clay models on such things as the Princess. He didn’t think much of the shapes being turned out, and moaned that the “wedge” shape had become all too popular in BL. He said that the surface finish was so good on the models that you couldn’t tell it wasn’t a metal bodied painted car.

    @ofeliawotsits6080@ofeliawotsits6080 Жыл бұрын
  • Отличная работа. Вы творите шедевры.

    @user-wz4zz9fk4s@user-wz4zz9fk4s Жыл бұрын
  • i never imagined such as this

    @ikeekieeki@ikeekieeki9 ай бұрын
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