Neuromarketing: How Brands are Manipulating Your Brain | Consumer Decisions Documentary
More and more companies are turning to neuromarketing. This controversial practice involves studying consumers’ brains, analyzing how and why we respond to certain stimuli, in order to influence our decisions. It’s based on the idea that 90% of the decisions we make are taken at a subconscious level. If a brand can speak directly to our ‘gut instinct’, bypassing reason, they will sell more products.
One company that has used neuromarketing is McDonald’s. They developed a perfume which was subtly diffused in restaurants to increase brand association and boost sales. Proctor & Gamble also tried a similar trick. Sales of Ariel washing powder increased by 70% after an artificial perfume was placed under the lid.
But is playing with our subconscious to encourage us to buy more things marketing or manipulation? Where do we draw the line?
This documentary was first released in 2012.
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Imagine studying for the better part of a decade to become a neuroscientist, only to end up using your education pairing perfumes with the smell of burger grease
I've trained myself to inmmediately hate every product marketed to me. Thanks to this I hate almost everything.
Imagine if the food industry used this to get everyone healthy
My daughter is seven years old... her idea of good food is cooking with Poppa (me) and seeing it all come together with veggies from the garden and fresh local meats and other ingredients.
This documentary was made in 2012, so imagine what big biz is getting up to now! We don’t stand a chance.
Great investigative reporting. Now apply this to every social media app and or piece of software that exists. Thats where we are now.
Health and Consumer regulatory authorities in Mexico imposed a ban on the packaging of all products aimed to attract children's attention through illustrations or images in 2021. The aim of the ban is to reduce the likelihood of children demanding their parents to buy certain non-nutricious products based only on the attractive packages. It's been effective so far, besides forcing manufacturers to improve ingredients, formulas and realistic consumer preference.
Studies of the brain are important unless being used in a way to control humanity. Companies are definitely not spending their money to help humanity understand their brains better.
After dropping out of high school, I returned to study as a mature age student and received a Diploma in Sales and Marketing.
Shortly after we were married in 1969 we discovered tang orange juice - just like the real thing the ads proclaimed. It came as a dry powder in a package. Convenient! We loved it. It was easy to mix and we drank it for several years. Then one time we happened to stop for breakfast in a café and ordered orange juice. Wow! I asked the waitress what it was. "Freshly squeezed orange juice", she answered. We paid little attention to ads after that and weaned ourselves off processed foods and began to think for ourselves.
I think they might have overlooked the intentionally-specific way in which McDonalds wrote their email response.
One Sunday around 10 years ago, someone took me to a MacDonalds. He'd never been to one before, and was around 60, and neither of us could understand why so many people were eating there. Eating over priced cheap food perched on a plastic stool's not my idea of a good Sunday; I love food and life too much for that!
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Neuroscience is just confirming what psychology already knows about behaviour including biases, motivation, and heuristics
Here in the USA we're increasingly immune to this sort of manipulation.
I worked in a store that would prey on social awkwardness by inconveniencing and slowing down the customer in the aisles so that their eyes would wander and have time to take in marketing while in an induced daydream.
This is the perfect opportunity to teach kids about addiction & learning to control impulses. Why aren't we doing more of that? Maybe most adults don't even know how to naturally cope because they never learned it themselves? You can become addicted to anything. TV, our phones, food, porn, drugs, video games, etc. When we are kids this is the time we need to learn limits & learn how to deal with triggers. Going after McDonald's could backfire. You don't want the government involved & they will be if we force them to stop selling toys. Anytime the government is involved it doesn't turn out good in the long run. Most of them do not have our best interests at heart. They only want it to seem that way.
Notice the subconscious marketing used by the chap at
This is an excellent documentary, but also scary. The nature of advertising is manipulation. I wish they would just admit that they are attempting the most invasive form of manipulation. The silver lining is that we still have a choice to tune it all out and not purchase any products that use unethical tactics to get us to open our wallets.
Today it's referred to as neuromarketing.