One of the Best Negotiations in Den History! | Dragons' Den
2019 ж. 25 Шіл.
2 812 374 Рет қаралды
Alex Buzaianu and Peter Jones go back and forth in this nail-biting negotiation exchange for a luxury leather convertible rucksack. Watch how the entrepreneur’s quick wit and negotiation skills captivated Peter Jones and Jenny Campbell.
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #BargainingChips #Anxiety
Jenny was like, "I'm in" and the entrepreneur was like "no, you are actually out"
I'm out.
No, he just didn't actually believe (like everyone) that she made an offer!!!
***BREAKING NEWS*** Anderson Cooper reports that Jenny is out again.
@Bigtombowski Trump's going down in 2020, assuming he isn't impeached before the election that is.
😂
Oof that was a close call for Jenny, almost got stuck into an actual deal.
I know! I was quite scared for lil' ole Jenny...eek 😬
But as usual she found a way to say 'I'm out!'
😂😂😂😂
Check would have bounced and she would have said the famous words off camera... I'm out
LMAO
Jenny: I'm in Jenny gets ignored. Jenny: I'm out.
😂😂
These Dragons with their fragile egos. 🙄😂😂😂
I'd rather ride the Titanic than take a carabean cruise ship with Jenny... She is brutal one the eyes, from her facial touts of agony to her snooty attitude.
Basically woman these days!!!
Chloé Kezako 🤣🤣🤣🤣🤣🤣
This chap studied up on his negotiation tactics and it paid off. Notice how a bit of quick mental math let him skillfully imply Peter’s valuation was too low, not by pointing it out as a statement, but rather asking him if he agreed with the conclusion. Asking questions, getting the other side talking, ultimately negotiating with themselves. Not bad.
"I'm the tower of power-too sweet to be sour. ... “Being a wrestler is like walking on the treadmill of life-you get off it and it just keeps going.” “Expect the unexpected in the 'Kingdom of Madness! ... “Hulkamania is like a single grain of sand in the Sahara desert that is Macho Yolo 👯♀️🤡🤦♂️🤡🤦♂️🤦♂️👻👻🧙♂️🧙♂️🤡🤦♂️🤡🤡👯♀️🤡👯♀️🍩👯♀️🍩🌵🌵🦍🤦♂️👻🤦♂️👻🤦♂️🌎🏋🏿♂️👻🏋🏿♂️🌎🌎🏋🏿♂️😄🏋🏿♂️😄🏋🏿♂️🏋🏿♂️😄🌞🌞🍩🌞🌞🍩🤡🌞👻🌵👻🙊👻🙊👯♀️👻👯♀️🏋🏿♂️👯♀️🦍🌵🦍🌵
exactly. nicely done.
@@carospinks pq
Only Jenny could be in AND out in the same presentation
I was gonna go in the comments screaming: "JENNY MADE AN OFFER!" Then I saw your comment, decided to keep watching... and damn.
Shredinger’s Jenny
LOL I was just going to say the same thing
She quickly realised she'd make a terrible mistake in actually making an offer
LMAO!
About time somebody didn't just bow down to the Dragons!
I agree Tom.
Tom Cushnie i see u on every video haha
@@bensutherland2021 addict of dragons den
@@TomCushnie can't blame you bru😂we are in this together
@@muhammadkara1002 I love you x
My respect for Peter just doubled. He didn't let ego get in the way of that negotiation and instead saw the entrepreneur's negotiations as an advantage for him as an investor, in the future. Kudos to Peter! Great pitch and battle from the entrepreneur! I enjoyed that!
Yup! Him and Mr. Wonderful are my favorite sharks / dragons for that reason
@@runarhe5913 Same! Negotiations shouldn't be taken personally like some of them see it. People say that Mr. Wonderful is a sleazeball, but at least he recognizes other business people and their potential
A better title would be "one of the best negotiations in dragon dens history"
Agree, enjoyed this one because of the negotiation!
That’s what I thought as well
For a company that was dissolved, this makes you realise that a loooooot if companies fail
@@myalevelsrevison2311 wdym, temporary forevers is still active
@@somerandomguywastaken No the company got dissolved last month
Finally someone with balls to negotiate back rather than just rolling over! Peter Respected it! Well Done, good deal!
He almost negotiated himself out the door. He had a better offer that he ignored and he kept bucketing about a lousy 5% when he should have just accepted the offer. And there is the possibility that Peter just didn’t negotiate all that well. He gets the benefit of the doubt far too often
@@MrJamberee That 'Lousy' 5% could mean the difference between control or not when other stakeholders come in.
Male and Female Humans have evolved different but complimentary styles of business and life in general. Just now you were exposed to a perfect example of the Male approach to business.
@@MrJamberee 5% is not lousy when X runs into a Million $
@@dukadarodear2176 that's complete nonsense.
When he asked for a guarantee of 200k I literally screamed because peter jones was backed into a corner. It was awesome!
You didn't 'literally scream' stfu
Ha this is so funny. I just watched this back and screamed again when he backed peter jones into a corner. Came to check out the comments and realised I had already left one a year ago!
@@DJPhilHarris I remember reading your comment and screaming a year ago today! I just came back and screamed again.
I yelped with delight too. Most Savage moment from a pitcher on dragon’s den
@@grtu4252 we all screamed inside. Imagine going to the tiger, he roars at you and you stab him with a pin in its tail.
i don't understand why Jenny cried "goodness" when the guy asks for a salary or negotiats hard. This is exactly the type of negotiating which take place all the time, responsible businessmen (and businesswomen) negotiate down to the last detail, from budget to salary. This is the closest I have seen in this show to a real negotiation with investors which is not done in front of the TV cameras. Peter Jones understands it, and the question whether he can guarantee the order is an important part of negotiating for salary. Good for them, not so good for Jenny.
Salary comes out of the pot, so yea, it's reasonable to get that out of the way asap, since Peter is getting a large chunk of the company. It's good for both of them.
She was acting like a sore loser when he declined her offer.
Except their lack of knowledge hurt them on this investment. This man is misusing kick-starter because he doesn't know how to run a company or invest properly.It will faill eventually because he will never build a website or actually get into stores as a known brand. How do you do two kick-starters and propose a 3rd? Has he even delivered the products promised in the Kick-starter campaigns yet? So many warning signs on this one, he should have backed out.
I agree. Jenny may have been smart enough to turn a failing business into a financial success due to acquisition through liquidation, but that's hardly a resume to merit scoffing a negotiations barter for a rising business with a promising future which was built from scratch. There is indeed a market for Alex's product, and shows huge potential for both it and the savvy, fearless entrepreneur. When Deborah was rubbing her temples and whispering under her breath, "Don't lose it for 5%" my question was whether it was directed to Alex or directed to Peter.
I think they are just shocked that his actually descent at negotiating, the type of people who come on Dragons Den are usually very inexperienced business wise, hence why they always get taken advantage of by the Dragons.
So Touker has revealed that his products are made with imitation materials.
He produces most of his products in Turkey, where everything is made out of cheap material. Its like China
I rate this guy. Must carry his balls around in one of them leather bags. Maybe one ball per bag they’re that big. Could have backfired massively but he held his nerve and it paid off tenfold
🤣
I mean he kept asking for the same shit and ended up getting what Peter said every time. Lmao.
Yu Jin Nah, that was some class A hustling.
Yu Jin - He was so ballsy tho, had a good answer for all the question and was very very smooth talker
He certainly nearly overdone the negotiations with Peter and almost alienated him. He Definitely has big balls
This is a historical episode. Jenny makes an offer and bam the entrepreneur ignores her. She is in and out in one episode 😂😂😂
Lol crazy u r hahaha
Jenny always says ‘it’s clear you’re targeting the other dragon(s)’ as if anyone ever comes into the den primarily wanting Jenny🤣🤦♂️
She barely ever makes offers and when she does it's always clear that other dragons can bring in more outside of just money. Why would anyone target her? In this case peter has access to tech companies which could provide a connection for the bag company and £200k contract in the immediate future. All jenny offers is money.
@@ServerDweller She's made a lot of offers actually, she just often gets pushed aside in favor of other dragons.
@@p.v.7269 " It was announced that Campbell (Jenny) was leaving the show after only investing in five companies in 2019 to support her sons in their entrepreneurial businesses, and to focus on charity work."
@@SupachargedGaming Good to know but not relevant to what I said
@@p.v.7269 "FIVE"
I really like Peter Jones, he gives everyone with a good idea a chance and makes a pound while doing it and it's probably why he's the richest Dragon.
Duncan Ballantyne was the richest dragon until his divorce sadly. Really like Peter too, he would be a fantastic boss
@@lukewarmape603 Peters not a complete asshat
He rips people off. That's why hes the richest.
@@lukewarmape603 peter might be a dick boss
He’s a crush of mine Swoon
Dragons ranked according to who entrepreneurs most want investment from: Peter Deborah Tej / Touker Evan Davies The wall Jenny
Pretty accurate
Actually before Jenny you would have Bernie Maddoff
🤣🤣🤣
Also the same list for which dragon is most likely to give an investment
Lol epic
-"Hey Jenny, are you alright?" -"No, im out."
Goddamit, everytime I see one of these, I can`t stop laughing.
... I just LUUUUUUUUUUUUUUUUUVVV scrolling through the comments section, and reading all the great Jenny comments!!!!!!!!.......thank you great commenters!!!!! :-))
@@alikhan-uh3sq do you ever watch the paedophile catching videos? I hate the videos but the comments are usually epic....
@@georginacat7667 ...you mean "To Catch a Predator" presented by Chris Hansen?? I most certainly do georgina cat. Reading the comments makes you think "WTF did he just really say that?........and then you just keep on going and going, because the comments seem much more interesting than the video!!! :-))"
@USMAN SALAM ....she's being or has been replaced by the BBC. They even put out a video saying "has Jenny finally made an investment?"
This is the single best example of a cool calm and collected negotiation. Well done that man - a lesson in how to handle the dragons.
This is the kind of guy you should never play poker against.
Aha I play alot of poker and I agree if he was on my table I'd certainly have my eye on him
Why?
Amy K because he negotiated without blinking an eye and showed no emotions.
Thats Why I like Peter. Genuine, patient and knows where to put his money.
Yeah I feel like the others would have gotten offended and ditched on it. Peter is pure business.
not genuine. greedy.
Peter has always been my favourite and the one who always felt like a true businessman.
@@orangewarm1 yeah, He likes bold people with personality.
Peter is most definitely *NOT* genuine lol. I think you’re being naive on that.
I don't think I've seen negotiating like this on Dragon's Den before. Wow! Also, amazing editing for whoever is working on this channel. I'm totally hooked now!
Love your stuff Bovines!
The most generic response in the internet i have ever seen. What a bot
Footballs coming home 🙄
Be officials?
*Watching This From Pakistan... Coz we Manufacture All Leather Goods...Well done Alex Bro* 👍✌
Love how he squeezed an order guarantee out of Peter- that was first class
wasn't it! When I was watching and peter said that, I remember thinking wouldn't it be funny if the guy asked him to guarantee that because Peter said 'in the next two weeks'. Absolute golden nugget thrown out there by Peter and picked up. Rarely see that in the Den, maybe because nerves get to people.
Jenny: I'm gonna make you an offer and for that reason, I'm out.
Too funny
“I’m in. However, I just remembered that I am Jenny Campbell, and for that reason, I’m out.”
perfect!
That guy was fantastic. Very shrewd and confident, without overstepping into arrogance. Very impressed 👌🏼
I'm not so sure he didn't overstep into arrogance. ;-)
Can we just come back and appreciate how brave he was to, not only alienate the other dragons, but to negotiate with Peter like that? Crazy man. I hope the business is doing well.
7:02 Jenney writing 'im out' In hieroglyphics
WTF is that, shorthand writing?
This guy’s just talked me into ordering a bag that I don’t even need
😂 I want one to.
@@mohammadrasoulfard-habibi3066 Me too..
It's like me.The Cat food was being sold at 15% of it's normal price so I bought up the remaining supermarket stock. All I need now is a cat....
I understand why you are confused , my friend . Not everything is in Black and White Yellow Penguin....:)
@@Isleofskye This made me literally laugh out loud.
If this guy wasn't a good salesman he would have been laughed out the Den,one of the dragons said his products was mediocre and he still got an investment with a guaranteed order and a salary.
He didn't get a salary from Peter
@@paulfitness5157... (he did)
Hurley Cape town Yeah he was a very smooth talker and negotiator, really pushed his luck tho, big balls indeed
@@PonifiedHalo1 no he didnt Peter didnt confirm and said he could be earning much more than that
Peter said you will be earning more than that anyway...
Jenny: Im in, but you haven't spoken to me in 30 seconds....so that basis, I'm out.
Peter Jones was totally smitten with that guy!
One of my favourite negotiations. Hope the guy is doing well!
Waiting for the comment about the companies house
@@ryanelewis1379 I've tried hard for about an hour now to dig something up through company house but I cant find anything other than the business is still active today. the last business statement was filed on 26th march this year so I imagine he's doing good for himself if he's stayed afloat
They sold all their stock to alibaba.com and he now lives his his grandmother's garden shed. Damn.
Jordan Underwood Actually he lives in Peter's grandmother's shed.
@@foddyfoddy Technically it is still Peter's. He owns 51% of the wood used for making the shed.
Jenny: "Can I keep the bag even if I'm out?" Bag guy: "Yeah, I don't see wh--" Jenny: "I'm out" Bag guy:....
Lol
Lol
Peter understands real business negotiations. He knew EXACTLY what was going on. Which is why he knew if he wanted that extra 5% cushion he’d HAVE to guarantee the order for 200k. Short term loss perhaps but a long term gain. Clever strategy from both men.
Peter’s respect here comes from realising he’d bragged too hard about what value he could add, the kid was smart enough to demand that value is guaranteed
Jenny: Im going to make you an offer, and for that reason I'm out.
I'm out.
Lots of funny comments but this is the best
Next season Jenny will be replaced with a cardboard cutout of herself with a sign that says "I'm out"
Best comment gave me a right tickle
Loool . Thats a good one
With a cardboard cut-out business whom jenny declined.... probably
Kamuro Tetsu lol lol lol !!!!
😂😂😂😂
Hands down, Alex was amazing. He fits the profile of a CEO. Clearly knows where the business needs to be.
*phone calling* Phone caller: "Hi Jenny are you at home?" Jenny: No, I'm out.
Seriously, the one time Jenny makes an offer she withdraws it. It’s almost like she knows she’s a joke.
I'm glad he secured a deal. He's an assertive, clever man with great negotiation skills. But unlike so many other assertive entrepreneurs on Dragons' Den, he was respectful to the dragons, and wasn't an arrogant prick. Plus, I like his products. Great guy, hope the business does well
Wow, he did great. Better than any other entrepreneur I’ve seen on the show . He took the risk continuing to negotiate under the pressure of losing the deal and did great!
Man that was one intense negotiation despite knowing apart from the fact that Jenny literally was out the second he walked in the room.
That was the best episode of dragons den I’ve ever seen. Exhilarating, Imagine being in his shoes great business man !
Yep brilliant. I was expecting Peter to go out at any moment but he was pushed just so far but not enough to piss him off.
That's what I love about Peter and Mark from shark tank. They don't bring emotions or ego when talking business. An egoistic or emotional person would have felt insulted or irritated at this negotiation. But Peter was loving it
Jenny?
Omg, who would've known that a negotiation could be this entertaining. One of the best episodes I've seen I didn't even knew I would ever love a show like this, since I hated similar ones. Thanks for whoever decided to post almost every negotiation on youtube, I'm hooked to this, and I'm really getting life experience value from this.
This guy is a real businessman and has the balls to negotiate. His confidence and negotiation skills were exemplary
Elevator doors open.. Jenny: For that reason, I am out
hahahahaha!
That guy really knows how to negotiate. Fair play to him.
Even in the bed Jenny is the one who pulls out.
Lol
Bro ... ! I laughed too hard at this! You sir / madame, are a genious!
Lol classic!
Nooooooooo why did you make me picture it 🤮
Legend
The entrepreneur really pushed it! Intense moment! Congrats on the deal!
Jenny's mother : *gives birth to Jenny* Jenny: I'm out
One of the best Jenny comments so far, hahahahaha
hahahaha
KZhead: Original Comment You: No
Made me chuckle haha 😂
Hahahha
This was the first negotiation ive seen that literally had me on the edge of my seat. I like this guys style i hope his business takes off and he does well
Kirsteph he is great and will certainly go far
the investment didn't happen. look at the guy's instagram. big mess. Peter's lawyers are all over this, trying to suppress the news getting out, apparently he tried to screw him over.
@@atlasshrugged23 easy to verify that it didn't happen, go to jessop's website and they are not stocking the products
@@atlasshrugged23 link?
@@atlasshrugged23 That's a load of bull...95 % of the deals that are made on camera in Dragon's den are rescinded off-camera. It's not because Alex tried to screw Peter over.
Honestly the best negotiation I’ve seen on the den! He knew exactly what he was doing. Brilliant! hope it’s doing well.
anyone know how its doing?
With negotiation skills like these, Alex is going places! 10/10
I loved the quote off peter "Why would you want a kick starter when you've got a firestarter" Classic..
Well done mate, that's literally how to do it: You stood your ground, you were willing to negotiate, you threw in new bargaining chips to incentivise them to change, you knew your limit and you didn't allow these alleged big cheeses to bully you into submission. You did of course also come in with an investible profit-making opportunity and a strong starting offer which left you room to manoeuvre. If you get all that right you can win in the den, and part of it is knowing where their edge is, and taking them right up to it so they're touching it. You achieved that by asking questions to see where their head was at. Well done, That's how to negotiate.
His limit was 15%. He gave away 25% once Peter gets his money back....
watvid1 no the 7%/15% was to just give room for manoeuvres
@@watvid1 Yeah but it's 25% with a guaranteed order of £200,000. That's a score.
@@Matt-bg8xw transferring the risk there was v smart.
The deal didnt go through lol
Those bags look extremely good. And that entrepreneur is smart in negotiating and math.
You can see this guy has read Never Split the Difference. He is using the same tactics haha. Great negotiator, that's the type of person you want to work with. He did not back down and stayed polite, asked open-ended questions to tire Peter. It worked!
I would love to see Peter Jones on the Canadian version of Dragons Den. The Canadian dragons would be completely taken aback by his shrewdness.
Peter is a wanker. My dad used to own a chauffer drive and had picked him up loads and all the drivers said the same thing that he is disrespectful, rude and gave off the vibe that he thought he was better than them no matter how successful someone is it doesnt make them better than the average guy on the street. The guy on the street could be a nicer person thats done way more for humanity
This is quality, Peter Jones has finally met his match. Love this guy !
I wanted to invest too but the price is not stable
Investing in Bitcoin is the number one thing one should be doing right now, although there are lots of risks the best way to invest is through cryptocurrency and Forex.
There are also organizations that help maintain your interest and protect you from the unnecessary risk which you can't predict on your own.
But sir Richard is highly recommended
💯Legit
Investing in crypto now should be in every wise individuals list, in some months time you'll be ecstatic with the decision you made today.
Jenny: "I'm in, and therefore I'm out." Who would have thought we finally stumble across a scenario where this actually happened!
Peter seems like the only sensible "Dragon" in the den. Everyone else gets pissed off and withdraw their money as soon as they don't accept their offers and start negotiating.
Touker and Deborah are sensible. Deborah hasn't got the funds to invest lots that's why she only does rarely. I've seen Peter pull out because of pride several times.
@@orangewarm1 tbf they probs don't want to compromise too often becuase these negotions are, obviously, filmed, so they don't want other people to push to hard because they've seen them give in previously
It made sense for Jenny to pull out. It was clear Peter was his preferred dragon, which is why he went into a tricky negotiation with him even though she asked for less equity in the business. I don't think she was pissed rather realised she wasn't going to get as good a deal as Peter so bowed out.
They're obviously huge egos, but to their credit they do a decent enough job of remaining sensible and maintaining patience with deluded people
Max Wicked I beg to differ. Sensible is not the word. Peter is the most narcissist dragons. He is cunning and very manipulative. He uses these tactics all the time and they work. He is quite greedy too, he will always ask for 3 to 5 times equity, always. If he sees a threat then he will try to derail others by misleading them. Kudos for his success but I just can't stand extremely greedy manipulativeness
Priorities: - Peter - Deborah - Tej - Evan - Thanks for having me, good bye - Jenny
Touka
Camera man
And for that reason I’m out
Hahahahaha
-Touka -London office space -Touka time
He's smart, sharp, confident, ambitious yet knows his limits. I can see why they liked him and why they called him investable. Sounds less like peter was investing in the business and more like he was investing into the guy himself
This
This is incredible! This guy knee he had something valuable, he knew he had interest, and he pressed on all the right points for negotiation. Incredible work, good on him!
Peter makes this show 👀😂 love that guy
And Deborah
I respect Peter, but I fear Deborah. Give her a piece of paper and she'll be able to tell you which tree it came from.
The minute Jenny said she would invest, I scrolled to the comments 😹
Me too🤣
@@truthispriceless1372 And me!
Wasn't dissapointed
0:38 Entrepreneur: *walks in with a bag towards a table full of bags.* Touker: "It must be a bag"
I'd consider this the most educational episode i've come across so far in terms of business. I learned a LOT.
Jenny Campbell makes an offer and was ignored....quality tv
Jenny: I will make you an offer Me: wait, - 10 seconds
I laughed harder than I should have 🤣🤣🤣
Lol
I'm in awe!! If it wasn't successful I'd almost say he was argumentative. Brilliant display.
For those wondering, the deal broke down afterwards and the investment was never completed.
So the shows dragons won't make any deal with anyone?
Not surprised. They didn't ask him any questions really. I think the show's ratings might go up with more deals made and then behind the scenes the due diligence comes up with bad news.
@@CoolAce1 the pitches last hours. This is quite obviously edited
That guy was on fire! He will be going places
Great negotiating from both parties. A pleasure to watch a young entrepreneur not settle to rip himself off but still have the confidence in his product to know it has value. This is what this show is about. Here’s to a great success for both of them👍
His balls almost put him over the elevator's weight limit.
That was my favourite negotiation in the den by far. It's ok for the dragons to say they will do this and that, but putting a proper verbal agreement in place first makes this guy is a rock star..
True businessman not scared to negotiate and walks away with a deal good on him
You were talking with peter and for that reason, im out -Jenny
He’s so calm and collected. He’s the dragon!
Jenny's reaction throughout his negotiations with Peter are priceless.
The best episode I've ever watched, by a clear mile.
Jenny made an offer 🤯🤯
I need to watch this again - that was a negotiation masterpiece
Him and Peter will make a formidable force to be reckoned with. Good luck to them both. Entrepreneur had some excellent negotiation skills and very good nerves kept his cool with focus on the target and it was evident Jenny wasn't his target. Peter on the other hand just couldn't hold back. A match made in heaven.
Deborah on the phone: Y'alright Jenny duck, where are ya luv? Jenny: I'm out.
😂😂😂Damn
This was probably the best negotiation that ever took place in the Den. Well done leather boy!
my god that was intense!! - Best negotiating on Dragons Den i've ever seen!
Jenny looks at bag “Oh I like it, better tell him I’m out”
Hi I'm Jenny and you're not giving me enough attention, so for that reason, I'm out.
Big true
😭😭I can't read the comments anymore ffs it's too funny For this reason, im out
To be fair he flat out ignored her haha. Not gonna lie though, I would do the same
C'mon Nigel you are also out
Out of the EU!
Its such a rare occasion that jenny makes an offer, the entrepreneur didnt even realise she was still in 😂😂 brilliant!
Never have I seen such a negotiation in the den. Shows that Peter and the enterpreuner have fantastic skills Bravo! Jenny of course is the comic relief and Touker, the eternal pessimist.
Fair play to him. 1 of the best I've seen.
LOL! So awkward. Jenny finally makes an offer but the guy ain’t even interested!!😂😂🤦🏽♂️
My heart was pounding watching this. Well played that man!
Jenny: "I"m in." Entrepreneur: "Okay. So, Peter...."