KZhead

He Saw A Chicken, Then Turned It Into A Billion Dollar Shoe Brand!

Business Stories
2023 ж. 13 Шіл.
179 774 Рет қаралды
Жүктеу

By ignoring fashion and going against the trend, these ‘dad shoes’ have gone from practical became cool. But why are chickens on the inside of every New Balance shoe box? And how was Michael Jordan linked to the company before Nike? The reason for both is traced back to how they were used as the foundation to build the most distinctive brand in the market. Going through many phases but never changing - this is the unconventional story of New Balance’s success and how a chicken foot was turned into a multi-billion dollar shoe brand.

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  • I knew of these shoes when I joined the Army back in 2000, these shoes were given on day 1, definitely very comfy and ready to use, nothing to break or get used to. fast forward to 2023, still my brand for any day..

    @montyhades@montyhades10 ай бұрын

    • Thankyou for your service 🤞🏼

      @logansweetin2821@logansweetin28219 ай бұрын

    • I was born on the year you joined the army and now I'm all grown-up, it's still your brand for any day...

      @EmJayGalo_@EmJayGalo_8 ай бұрын

    • Same. Got issued NB in MC boot camp in 98. They were the best shoes Id ever worn. Shin splints almost disappeared immediately.

      @SeaHiker777@SeaHiker7777 ай бұрын

    • Lies again? FNB Money Chicken Feet

      @NazriB@NazriB14 күн бұрын

  • I love NB, it's the most comfortable shoes i've ever worn.

    @jayr1404@jayr140410 ай бұрын

  • I absolutely love the New Balance brand! They're absolutely comfy and stylish! I own a pair of 608s, which are cross trainers. I plan on getting another pair of NBs sometime soon. I'm very glad to see that the brand is having a moment and are on par with other shoe brands such as Nike and Adidas. 😎👍❤️🙏

    @edkeaton@edkeaton4 ай бұрын

  • New balance killing the game right now especially with there collabs with ppl like joe fresh goods ,jack Harlow, salehe bembury ,action Bronson.. I can’t wait to work with them.!

    @Chris-qb9uy@Chris-qb9uy9 ай бұрын

  • Here in the Philippines, when you say chicken feet, it isn't chicken feet... It's Adidas... 😌😌😌😌

    @EmJayGalo_@EmJayGalo_8 ай бұрын

  • Would be cool to invest in these companies when they went public with a time machine!

    @SpeedyDocDOCARMY@SpeedyDocDOCARMY10 ай бұрын

    • New balance is independent not public

      @jaymesp95@jaymesp959 ай бұрын

  • Always had NB since 1985

    @chrisstrider@chrisstrider10 ай бұрын

  • I didn’t know about the story and its heritage but I love how it looked and feel. 574!!

    @grazryan@grazryan10 ай бұрын

  • I have about 19 pairs of new balances. None of them have a chicken inside the box.

    @JTempleton@JTempleton10 ай бұрын

    • @@MoveoverAndbark It's not there. It's completely blank cardboard.

      @JTempleton@JTempleton10 ай бұрын

    • it’s probably just something they did one year to be exclusive and then took it out 🤷‍♂️

      @gohurricanes20@gohurricanes208 ай бұрын

    • I worked in a shoe store and didn’t see them either…

      @rangadhampydimarri9486@rangadhampydimarri94868 ай бұрын

  • 515s are my favorite they’re so awesome

    @gohurricanes20@gohurricanes208 ай бұрын

  • Kudos to the 1st hundred dollar shoes i like 574 model the 1st shoes with technology

    @mischilledeleon4482@mischilledeleon448210 ай бұрын

  • My orthotics are built into my black (leather-like) NB shoes. I get them resoled with Vibram lugged soles every couple of years. They are 10 years old and have steel shanks built into them. Excellent workmanship.

    @kenpisichko1340@kenpisichko13403 ай бұрын

  • Man crocs story next

    @vishvakbalmore3663@vishvakbalmore36639 ай бұрын

  • I’ve got 990v5 , 574, 997, vazzy, 574 leather. And NB are my favorite sneakers ever.

    @franklaoshi7527@franklaoshi7527Ай бұрын

  • I love the 990v2s

    @junjunamerica436@junjunamerica4369 ай бұрын

  • Proud owner of 2 pairs of NB's 😌 Arishi and Roav ❤ most comfortable shoe.

    @Jattforce24X@Jattforce24X9 ай бұрын

  • I got the shit kicked out of me at school for wearing these - if you wore new balance in the 80s - you were poor!

    @Paul-zu1iv@Paul-zu1ivАй бұрын

  • Love the shoes ...😊

    @nicolasrincon9613@nicolasrincon961310 ай бұрын

  • Liverpool dropped (exited NB's sponsorship) in 2021 in favor of Nike.

    @Gladiator1972@Gladiator19729 ай бұрын

  • Can you please make hoka?

    @ayeTobi@ayeTobi10 ай бұрын

  • 12:39 $40B or $40M?

    @savagepro9060@savagepro906010 ай бұрын

  • You didn’t talk about the impact that dc Maryland and Virginia has made with them 👎🏾

    @counterfeityao8079@counterfeityao807910 ай бұрын

    • He called them “dad shoes” what do you expect?🤷🏽‍♂smh

      @757CitiesReppa@757CitiesReppa10 ай бұрын

    • Took the words right out of my mouth. White washing strikes again. I’m from Uptown and everyone I know have been rocking only the best NB’s. From 1500’s, 991’s, USA’s etc for at least 45 yrs! Today 8 out 10 B lack and Brown Washingtonians have at least one pair of 991’s or better.

      @SohoJoe202@SohoJoe20210 ай бұрын

    • Who cares

      @villeveikko1@villeveikko110 ай бұрын

  • Hip Hop made New Balance not Jack Harlow

    @dorianpruitt2132@dorianpruitt213210 ай бұрын

  • Best and most comfortable sneakers I ever bought , nice and wide 4E , the only sneaker that doesn't hurt my feet !!!!........................…...Erik

    @BluesBoy-ij2rb@BluesBoy-ij2rb3 ай бұрын

  • In Taiwan, we just get flat interior, crappy Knock-offs. All the brands! In major stores. Taiwan sucks. If you think I am wrong, come and look.

    @adamdennis2936@adamdennis293610 ай бұрын

  • Sounds like with a name like New Balance, many falls were experienced!

    @savagepro9060@savagepro906010 ай бұрын

    • @@MoveoverAndbark Butt of Course

      @savagepro9060@savagepro906010 ай бұрын

    • Please stop

      @OverLoadw@OverLoadw9 ай бұрын

  • Hmm🤔🤨, the same little poster-boy epitomizes every Rags to Riches story!

    @savagepro9060@savagepro906010 ай бұрын

  • 👌👌👌

    @gilberttello08@gilberttello08Ай бұрын

  • ❤

    @christianvarnardvinzon5056@christianvarnardvinzon505610 ай бұрын

  • What, KFC has a shoe brand?

    @savagepro9060@savagepro906010 ай бұрын

  • First comment (Like it Business stories)

    @naghulmx5762@naghulmx576210 ай бұрын

  • 🤖♥️♥️♥️♥️♥️♥️♥️♥️♥️♥️♥️🌞

    @creatvemnds@creatvemnds8 күн бұрын

  • I don't believe all of these narratives.

    @Pfsif@Pfsif9 ай бұрын

  • NBs are the only sneakers wide enough for me . I don’t really have a choice . Marketing is an irrelevance to people with Shrekfeet.😮

    @marshmallowpuff4899@marshmallowpuff48997 күн бұрын

  • As long as New Balance continues to donate to right wing organizations, I’ll never support them.

    @dwtn81@dwtn819 ай бұрын

  • Call me crazy, but Arthur Hall looks like a lady to me

    @funkforward@funkforward7 күн бұрын

  • New Balance is mostly trash, most of their general release shoes are just plastic leather. Their design is garbage too, so you'd have to pay me to get some New Balance.

    @madterps@madterps10 ай бұрын

    • Design is subjective. New Balance were bigger than Jordans in DC at one time.

      @kelgbrown007@kelgbrown00710 ай бұрын

    • I got a collab with action Bronson as my only NB shoe, its starting to grow on me heavy cant lie, materials are pretty insane man

      @mohamada2177@mohamada217710 ай бұрын

    • They been big in Philly at least 20yrs really popular the last 10

      @thamayor6324@thamayor632410 ай бұрын

    • @@mohamada2177 grey 992 v4 all day.

      @kelgbrown007@kelgbrown00710 ай бұрын

    • have you worn the 990s?

      @Shadow-lq7rx@Shadow-lq7rx5 ай бұрын
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