Food Theory: Goldfish Crackers Lore Exists... and It’s HORRIFYING!
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Goldfish Crackers are the snack that smiles back! But why did NO ONE stop to question why these crackers smile?! Are they really happy or is it actually a sinister smile? Well, Loyal Theorists, we dove into the Goldfish Crackers LORE to discover everything you need to know about the crackers, and you’re not going to like what we found out!
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Credits:
Writers: Matthew Patrick and Santi Massa
Editors: JayskiBean, Pedro Freitas, and Dom Sealion
Assistant Editor: Caitie Turner (Caiterpillart)
Sound Designer: Yosi Berman
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#Goldfish #GoldfishCrackers #PepperidgeFarm #Crackers #Commercial #Commercials #Snacks #SnacksRecipe #SnacksVideo #Lore #Theory #FoodTheory #Matpat
"i love fishes cuz theyre so suspicious" is now my favourite MatPat quote
I sung that in my head to the goldfish tune
“Gotta go fishin’ for LOOOOORREEEE!!”
I hope the war with Ukraine and Russia ends.
@@JordanlukemarksMan you're lucky that dislikes are useless in comments
ITS SO BARS
If we’re talking about food commercials, Cinnamon Toast Crunch always creeped me out. THEY LITERALLY EAT EACH OTHER!! Finn’s bad, but at least he doesn’t go that far (yet)
YES! That has always disturbed and me and made me not ever want to eat them.
Since we’re talking creepy cereal mascots, I have two words for you, Crazy Craving. This Honeycomb mascot was literally an eldritch horror that took over children’s minds, mutating them into bug-eyed rodents that only wanted the sweet taste of toasted honey.
Same thing with Krave where it seems like a race thing in their commercials, while cinnamon toast crunch is straight up cannibalism. It's almost like these commercials are subtly tackling some real world issues, which is interesting if true
True. Everyone make matpat do a cinamon toast crunch lore video
@@enerioffutt1881I eat them to give them the death penalty for committing murder.
The “is that Irish?” “No it’s cheddar” part got me so good man, they know how to make me laugh
Mhm!
fr tho 😭
It's cheda
MatPat is the only one who can turn an innocent little girl snaking on Goldfish into a soul-devouring monster.
Heh…
MatPat is living embodiment of having a late night thought and letting it take over 😆
Lmao yeah
@@-Tha.Honey.Kat- yea so relatable
@@estay.azimullah :3
3am-4am me
except that we are not geniuses or that dedicated to finding out more
MatPat has never sounded more like an actual crazy conspiracy theorist and I love it. Edit: Thx so much for all the likes. It really amazes me on how you all are so nice!
Matpat inspires me.. My parents said if i get 35K followers They'd buy me a professional camera for recording..begging u guys , literally Begging...
Bro just put my childhood snack behind bars 💀
it's finally completed:kzhead.info/sun/ZayEfNGbbnp8qg/bejne.html
@@namantherockstaralmost there
Eh.. Not really but okay
Funny that Matpat says “Toy Story this is not” when the credits of Toy Story 2 is a blooper reel showing that the Toy Story cast are also actors.
3:05 got me on the floor dying of laughter 💀💀💀
The worst part is they are probably smiling back because their faces are frozen in the last emotion they felt before being betrayed by their friends
Oh 😨never thought about that…
lol
That… that escalated… too quickly….
Ⓨⓤⓗ
Oh god… that went from 1 to 11 way way too fast
It’s always refreshing to see MatPat talk about “The Dark Secret” of a childhood topic.
It's finally completed:kzhead.info/sun/ZayEfbClmml-ea8/bejne.html
under rated comment
two theories in one day is crazy
Fr he barely does it anymore
@@osmosisjones4912 shut up, bot
I love how MatPat was talking about this dark lore and was just like "But, hey! That's just a theory; A food theory!" He does it every food lore episode and it just cracks me up T-T
Food theory episode idea. Do Miracle berries work on even the most sour foods? And more importantly, could they be the missing ingredient to your spicy food antidote? They are surprisingly effective.
i’m actually so happy that someone else realized!!! i’ve grown up seeing goldfish commercials and always thought they were weird. i brought it up to my family and it turned into an inside joke, but look who’s laughing now
Sameeeee
Oh! Not to assume, but if you were looking for someone else Athena P also did it! Just a recommendation.
Choopo also did one
"look who’s laughing now" not the goldfish, not anymore...
@@thesmartyartist7937 who?
MatPat-"WE PUT THE CRACK IN CRACKERS" that line is honestly to good 🤣
i was looking for a comment like this
wait wha
@@Iwinosa.I.Ome too lmfao
the crack "colombian nose candy" lol
Sounds more like a drug dealer at a rich highschool.
“Goldfish trafficking” never thought I’d hear that in my lifetime 💀
“ the snack that fights back “ is my way of saying I want goldfish
Matpat is the type of guy to say “wanna know goldfish lore?” In his average conversation
Don't bring this trend to matpats comment section. It wasn't ever funny in Sams comments, it's not funny here
I mean probably not
I’m crying 😭 😂
I'm also that type of guy
@@thepetekidyt Cope and seethe
Finn is just one of many food mascots who advertise wanting you to eat their own kind. It's a weird trope where mascots are second-degree cannibals
Have you seen the commercials for Cinnamon Toast Crunch? Those were always… interesting. Or what about corn puffs? (Remember those?) I remember vividly the commercial that aired forever ago about the corn puff taking a shower on a dark and stormy night when the power went out, only to be met with another corn puff holding a milk bottle. Or maybe the milk bottle was the thing she saw? I don’t remember it exactly but I remember it was freakin WEIRD!! Holy crap, I actually found it! kzhead.info/sun/m7Jqds2Jo3SGfp8/bejne.html
And then there's the 1st-degree ones, like the cinnamon toast crunch creatures (is there a defined name for them?)
Seeing chicken mascots for restaurants that serve chicken pretty much prove it.
@@devofficialchannel I mean most real life chickens are already cannibals though.
8:47 Finn has an arm
Fin*
@@Mochies_are_mandatoryfinn*
Me: wanting to watch a food theory video so that I can stretch my deducing brain and learn some science before I go to sleep VS MatPat: prepping my brain for gold fish nightmares
Appreciate all the love in the comments!! Can’t believe Matpat is going down this rabbit hole too 🤣 shoutout to Alec Comes to making the first goldfish deep dive and Choopo made a great one as well. The four of us combined will get to the bottom of this…. I don’t know what this is but
Yes Athena I was so stoked when I saw this episode, now I see you see it amazin.
You were literally the first person I thought of when I saw this
Omg Athena
When I saw the episode I thought if tagging you bcs I saw your vid first
Omg hi!❤
My addiction to Goldfish crackers makes Matpat's Diet Coke love look tame by comparison. I can honestly say at least 15 - 20% of my solid body mass was once those cheesy crackers.
Same here, I eat one and a half bowls a day whenever possible.
He did say it’s the channel that puts the crack into crackers 😂
I can't eat goldfish because once I get started on a bag (or even a box) I will eat the whole thing very quickly.
I can eat an entire bag in one sitting if I'm not careful.
What if you did a blind taste test of La Criox to see if you can actually taste the flavors?
MatPat always finds something sinister from our childhood, it's like his superpower.
I definitely remember the jingle about biting their heads. I was so confused. 😂 Also, surprised you didn’t mention the baby goldfish. Super dark in this theory. 👀
Don’t give him any ideas😂😂😂
he's got enough dead children on his plate with both a new FNAF game coming up and the security breach DLC
@@CrisperPoet Don't forget about the upcoming movie.
I’m the 100 like🎉:D
Matpat puts crack in his crackers
I went into this wondering what lore goldfish could have and left convinced that fin is a murderer
Please do a theory on why popcorn tells you not to use the popcorn button
MattPat and AthenaP need to do a lore video together at some point
Thank you MatPat. I've seen saying that line of "Snack that smiles back until they bite their heads off" was hella morbid and creepy. Now I have video evidence to show them I'm not crazy.
this commercial is so dark :0
I seriously thought that was a fever dream i had as a child because no one else knew what i was talking about
Thanks to Athena P for being one of the first to discuss the GCU on KZhead.
And before her video 11 months ago, Alec comes who talked about the lore 1 year ago.
and dont forget choopo
We freaking love her
Who
@@GhostOfNevermoreshe talked about that in her video
The sack that smile back,more like the sack that stabs you're back
0:18 missed the golden opportunity to say “cruel” instead of “evil”
What I love about these channels is that matpat will reach some extremely outlandish seeming statement, but when you see the evidence it just kinda, makes sense.
instead of a comma between "kinda" and "makes", elipses would've worked better
@@Bluejay-ft3ki, never knew how to make those kind of pauses, thank you!
Agreed
I mean, this could be another M&Ms scenario, where the talking versions of the snack are higher, more intelligent beings while the snack is just modeled after them. The goldfish that Finn is serving up doesnt have facial expressions or talk like the rest of them, so they could be this universe's form of cattle, and possibly ethical to eat(?).
There’s a dystopian novel originally published in Argentina where there’s humans and “cattle humans.” It’s really good, I recommend!
This is something I have talked about to my mom for years. I remember playing those games. It's great to see someone else make that connection.
I wish they'd sell these in the UK. They're so delicious:(
This man can get lore out of anything
Don't traslate🧠 تۆ نەفرەتت لێ کراوە کەناڵەکەم ئەگەر ناوت تۆمار نەکەیت لە ماوەی ٣ ڕۆژدا دەمری…
🤖
Lol
yeah lol
@@l4gthat's crazy
The “they keep me working” sentence made me think of cannibalism and that Finn is eating the goldfish himself. But I could be wrong.
Same 😂
It's more of an acknowledgment of the fact that the consumers of the aforementioned corpses are the ones keeping him in business.
I'm pretty sure he means working as in acting because his job is an actor sponsored by the company so I think he means the fishes keep the company working which in return gets him acting jobs
Me too Edit: until matpat said otherwise
I used to have a snack container for goldfish that was shaped like Ginn and you would pull up his sunglasses and eat out of it
You gotta love matpat calling a child a sadistic monster. One of the moments of all time.
I legitimately knew of this lore for the past few decades. There was also lore hidden in the old flash games that haven't been on the site since like 2016
Matpat has single-handedly put goldfish crackers out of business😂
Lol
@@dog6629 bedwars
Nah, I’m on my way to devour some goldfish souls
@@StoopidBread I was gonna say, nah, he created a WHOLE new market
@@rosebrown6381he has 😂
I'm guessing MatPat saw Ollie eating a few too many "fish biscuits" (as my son calls them, from the crackers the Octonauts eat -- Film Theory crossover!) and came up with this. That said, those pretzel goldfish dipped in peanut butter sound fantastic! I'm going to have to grab a bag next time we go grocery shopping (we usually just get the Costco-sized box for our son and we're good for a month or so).
I need a food theory about the sudden rise of all the “flaming hot” foods. My theory is that it has something to do with Covid making people unable to taste as much.
(Suddenly remembers flamin hot mtn dew)
As a certified Goldfish lover, I can tell that I will enjoy this 😄
Check out Athena p she did a full dive on it months ago too
Same!! Rainbow (or colors, still hate they changed it lol) Goldfish is my personal favorite
@@itsfinallycompleted You're a bot...
Goldfish crackers aren't my favorite, but they're good though!
Anyone else have a giant milk carton of goldfish? Like it’s made of cardboard and it’s huge. Idk which store I get them from but it’s amazing.
The motto of goldfish actually used to be “the snack that smiles back, until you bite it’s head off”
HMMMMMMM checks out
Mattpatt goes to the grocery store not for food, but to educate himself
I don't know why but I thought of FC5 when I heard that Finn, Gilbert, Brooke and X-Treme were the ring leaders of it all. Finn as Joseph, Brooke as Faith as well as Gilbert and X-Treme being either John or Jacob
…..I’ve been summoned
I swear to God, a box of tampons could have lore nowadays... And I am here for it BRING OUT THE CONSPIRACIES
😂😆
That'll be a style theory!
Honestly if any commercials have reoccurring characters there’s a high chance for lore, but I don’t know what channel that would go on. Are tampons considered style? I guess if you say they’re commercials they can go on film theory.
Also, let's not forget that the first ingredient of Goldfish is LITERALLY smiles! Now that might SEEM like a cute idea, but think about it for two more seconds, and that is incredibly grim.
Oh no
What?
Oh....
i love the theories that are absolutely not what anyone intended but make sense anyway
3:10 This reference was so unexpected I’M A MESS RN💀💀💀
Ikr! Because she is a friend of matpat
@@lanceholwitt6661what.
@@lanceholwitt6661huh..?!.
You guys did not know. In an episode about Netflix he referred to her as his friend and she was on gtlive
Honestly been waiting for this one for ages now. I’m surprised the lore of Goldfish crackers wasn’t at the top of the list, it was such good nostalgia looking back at all those funny commercials 😂
2:29 imagine what goldfish would be if she wasn’t a Pisces
The Colleen joke definitely caught me off guard- you know it’s bad when even MatPat is making jokes about it
I remember those commercials. I remember actually being slightly invested in the storyline when a new commercial came on. It was also surprisingly well animated too.
Yeah it is pretty much always disturbing when a food mascot character wants to be eaten. It always reminds me of that scene from "Young Sherlock Holmes" where Watson is hallucinating that all the pastries in the donut shop are trying to force themselves into his mouth. It's one of the most disturbing scenes in a movie ever. I think the worst part is that this hallucination is taking part in a mausoleum, I think. So there isn't any actual food there.. just dead things.
This has immediately become one of my favorite theories you've ever come up with
I remember singing to myself as a kid, “The snack that smiles asyouendtheirlives”
I'm convinced MatPat made this video so his children won't have a whole bag before dinner.
😂😂😂😂😂
I mean. You ain't wrong I felt the same until I stopped it
Petition for Mat and Athena P to collab on a sequel episode
Yes!
YES
Where’s my pen?
Here
10:43 Me who is eating goldfish: 👁️👄👁️
Same. Now my little cousins screaming.
0:45 wheezing and I haven’t even made it to the opening argument
The only other person I’ve ever seen talk about the lore of goldfish is @AthenaP. Im so impressed that food theory covered this.
That’s what I thought of the moment I saw MatPat upload a goldfish episode. ‘Well, I know there’s lots to work with thanks to Athena.’ I’m gonna go rewatch her video now.
Clearly you haven’t watched Choopo
kzhead.info/channel/PL2OspeCLqUEhJpyfjuS_F7gOv58zpvHDE.html now 4 people has done it
Choopo?
Y'all forgot degenoricity
I can't believe people loved gold fish that much that they made them in real life!
LoL... Best comment here
…made them in real life…?
@@WarpedKarma6471yeah dude, can you believe it?
I have seen countless film theory and game theory videos, and this is my first food theory video.
Goldfish is one of my favorite snacks and growing up the little mini series ads were my childhood😂
OMG THANK YOU FOR TALKING ABOUT THIS MATPAT! I remember a couple years ago I went down a rabbit hole of all the old Goldfish commercials and rediscovered all the lore😂
I'd love to know if there's lore behind the cheeky cannibal cereal Cinnamon Toast Crunch.
Choopo has a video on it
I clicked on the random video option, brought me here. Love this!
FINALLY! GOLDFISH LORE! Thank you matpat for covering this weird but cool topic!
It’s giving Athena P. tbh lol Very different theory from hers, but definitely the same unhinged, chaotic vibe and I love that.
And than the next thing you know he's making theories about Martha Speaks, Super Why and the sort and it'll seem as he's just copying her (this is very clearly a joke, but if MatPat comes out with a video about one of the shows that got a lore video, I'll bring up that possiblity)
I loved this episode so much, that I am now eating this with a clear bad full of goldfish to show them how they were betrayed.
1:36 snap that childs back *g o l d f i s h*
True
I love how matpat can't say "lore" without going LOOOOOORRRREEEE
lol
I never thought anyone could convince me to eat more goldfish, but now look where we are. Remember guys, the more goldfish you eat the more we support our local Finn!
“Goldfish smile because they don’t know they’ll be eaten” and “Goldfish smile until you bite their heads off” are they reasons I’ll restrain myself from eating Goldfish for a whole of 4 seconds. Edit: 194 likes and 7 whole comments?! I’m famous!🤩TAKE ME TO HOLLYWOOD! Edited Edit: 206 likes and 10 comments?! I really am famous! WATCH OUT HOLLYWOOD HERE I COME!!!(Yes, I’m aware it’s repetitive)
Why tf would they make those disturbing lyrics 😩
@@beauxangesBecause 8 year olds are vicious
lol
I was NOT Expecting the whole “Goldfish smile because they don’t know they’ll be eaten", It really took me off guard and caused my heart to skip a beat.
@@I469l. I questioned my life choices.
Man this theory is so crazy and made me rethink everything. I’m craving some goldfish now
"Now obviously I could just be overthinking all this" - Matpat, 2023
If I had a nickel for every time I’ve seen a goldfish lore video, I’d have two. It’s not a lot but it’s weird it’s happened twice
it happened more then twice it happened four times
What's the first time?
@@wildstarfish3786 maybe degenorocity?
@@nevaehhamilton3493 choopo made a video 3 weeks ago, Athena P did one about a year ago and I think there is another one even older
Everyone: Aw crackers with faces! Matpat: That smile is hiding something…
You managed to turn something so wholesome into something so messed up
I believe that it was him doing this not only to get paid but also to keep himself alive because if he’s not making them money they’ll put him to the fate his friends and family went through
I remember the saying "the snack that smiles back" and how I with my friends would change it to funny phrases like "the snack that smacks back" as well as "the snack that's snaps your back",etc;
Once at a sleepover at a summer camp, me and some other kids were told that we didn't have to go to bed as long as we were quiet. So we made a pentagram out of gold fish and started to circle it. The councilor walked in on us and then I assume questioned his entire reality. He asked us what was happening and someone said that we were summoning Finn the goldfish from the goldfish commercials. The councilor then brought almost every other councilor to show them what we were doing. Edit: This is my favorite memory from this camp, and very few people that I went to camp with know about this.
when the bot becomes more popular than you
Someone stole your comment.
@@TheBoyBanditKing1911 dang someone did
Please tell us the entire story, like how you got the idea and how everyone reaction was like?
@anthonyortiz350 we all had a lot of energy after about 20 minutes of talking one kid said "we can do anything as long as we're quiet" and so the person who was eating the gold fish said "we should try to summon the talking goldfish from the commercials." So we all get out of our bunks and spend like 5-10 minutes trying to construct the pentagram. After the councilor checked in on us, half of us (including me) were laughing too hard to do any more, but the other half kept on circling the pentagram.
Eating goldfish right now. Call me a serial killer
Is it just me or do theory like these make me want to eat more of them 😅
“Gold fish smile ‘cause they don’t a have clue they’ll be eaten” is what’s written on the tv at 9:40 lol
bro do you think we are blind😭
Thought I was the only one😭
I have another angle on this theory to feed you, Mat. What if in the early days, yes, they were all alive, but now they are just crackers made in their image, modeled after Finn and friends, and they really are just the mascots now.
i love the colleen shade you threw. love it soooo much 😂
And the fact that Mat said that Colleen was his friend in a *OLD* video (the one where he talks on how to save netflix) makes this funnier
Long promised episodes we have not gotten (reposting until you notice >:)): 1. How to beat the Chipotle menu 2. Popcorn is the most expensive food 3. Sequel episode for McDonalds Monopoly 4. Comparing pizza (italian, new york, chicago) subjectively :0
The fact that their smiles are the last remnants of happiness left on their faces before they die is horrifying
The amount of puns and references in the first minute is amazing 😂! Keep up the great work, MatPat!😁
Matpat inspires me.. My parents said if i get 35K followers They'd buy me a professional camera for recording..begging u guys , literally Begging...
it's finally completed:kzhead.info/sun/ZayEfbClmml-ea8/bejne.html
@@namantherockstar Okay, no offense, but this isn't the place to mention this. I also feel as if your songs could use a little work, such as timing and such. Would you like help? I'm pretty good with song making! If you'd like I can get in touch with you and make your passion a reality! :D
@@osmosisjones4912 Imma start calling you bots "BozoBots" from now on.
@@Soup-Booti agree, also, he replies on every comment that has replies 😡
Every time I see the word "lore" I go LOOOOOORRRREEEE and then it makes wanna watch the video 😂
"the show that put crack into crackers" - MatPat, 2023
Me eating goldfish while watching this then I hear: 9:34
Even MatPat is making fun of Colleen now. I'm loving it.
I was thinking this lmao
You're going on about these Gold Fish commercials but then the Cinnamon Toast Crunch commercials exist. THOSE are messed up.
Here in the Netherlands fish crackers of several brands have been a part of pretzel style party mixes for as long as my grandparents would care to remember, but they've never tasted like any sort of cheese what so ever (except for a very short lived batch in the American isle in giga supermarkets). It's fun to see how something from Europe became so big everywhere in the world except for in Europe itself.