How a Dumpster Diver Created a $1 Billion Empire with His Last $0.50
Patagonia started with a mountain climber-turned-dumpster diver who lived off 50 cents a day.
It never cared about being cool or maximizing profits. Instead, it's always focused on being socially and environmentally responsible.
And yet, it's become a billion-dollar company and a status symbol for the biggest and richest companies in the world.
This is the story of Patagonia.
Sources:
[Yvon Chouinard]
www.patagonia.ca/product/let-...
www.npr.org/2018/02/06/572558...
web.archive.org/web/201207180...
www.newyorker.com/magazine/20...
www.inc.com/yvon-chouinard/pa...
anbhf.org/fellows/yvon-chouinard/
thriftcon.co/blogs/news/yvon-...
www.psychologytoday.com/us/bl...
www.inc.com/magazine/201303/l...
[Kristine Tompkins]
knowledge.wharton.upenn.edu/a...
[Patagonia]
www.patagonia.ca/company-hist...
www.patagonia.com/shop/clothi...
www.gq.com/story/patagonia-la...
• How A Vest Turned Pata...
archive.fortune.com/magazines...
www.theguardian.com/environme...
www.theguardian.com/environme...
www.forbes.com/sites/danielas...
www.psychologytoday.com/us/bl...
www.outsideonline.com/1917931...
gearjunkie.com/patagonia-retr...
www.nytimes.com/2011/11/27/ma...
gearjunkie.com/patagonia-sale...
www.patagoniaworks.com/press/2...
www.grailed.com/drycleanonly/...
www.inc.com/magazine/19880301...
www.forbes.com/sites/christop...
www.inc.com/magazine/19920801...
bthechange.com/the-patagonia-...
www.patagonia.ca/stories/dont...
www.patagonia.ca/our-footprin...
wwd.com/fashion-news/fashion-...
danielsethics.mgt.unm.edu/pdf...
www.investopedia.com/articles...
time.com/5684011/patagonia
www.vogue.com/fashion-shows/f...
[Patagonia Co-Branded Vests]
www.patagonia.ca/shop/better-...
www.marketplace.org/2019/04/1...
www.bloomberg.com/news/articl...
www.wsj.com/articles/patagoni...
www.nytimes.com/2019/04/05/fa...
I was homeless outside 3 years and I got my first van for 1000 in payments, I made it into a home and lived in there 2 years, sold it for 3000 because it was a camper. Then realized this was a good job. Since then I've had 12 vans and worked my way up to busses, and I own a 2016 bus converted to an rv now worth about 40,000$. I haven't had a real job or house in 8 years now and i just turned 26 years old. Im still buying and selling so the stories not over yet
Good for you, glad you found a nitch that you enjoy and make money doing.
It's been 11 years, how are you doing now?
@@EssentialOwO its olny been 4 days
@@JoeMama-fn6pj I know, I am saving it for 11 years later
@@EssentialOwO yeah SURE
The only thing I learnt from every successful business entrepreneur is they never give up. They failed they broke but never quit.
It's all a part of life if everything goes in the right way without any problems then life would surely boring. Life should be adventure not boring
This is absolutely true
Yes but success is not guaranteed
@@dakweenlyrics409 wrong! Success is not guaranteed to be easy and fast! But it is guaranteed to exist! If u ain't successful in one path, change your direction but do not give up! Success is always there for you. You just need guts and eyes to find it
Forreal
‘cat food’ back then was actually blue fin tuna that was seen as a trash fish only worthy of pet food, until Japanese chefs made sashimi popular taste-making ...now ‘cat food’ sells for $600 lb.
Yeah, and we fished out 90% of the big fish stocks!
@@NigelTolley true and the biggest culprit is the way we fished them and the fact that we throw out much of what we don't feel like eating. We need to teach our children that throwing away uneaten food is shameful and so is ordering more than we can eat.
Top brand Pet food now is made with unfit for human consumable(decayed) corn, wheat, rice, into an paste and sprayed with fats, sugars, colours, artificial flavours and preservatives.
Same thing can be said for lobster! Hundreds of years ago, it was fed to slaves because it’s a bottom feeder and was considered a “low class” food. Now it’s sold for $15/30 per tail.
Salmon was also considered poor's food. Since and people could catch it in any river.
This was a great story. I never heard of this guy but it’s fascinating how he overcame setbacks. Thanks for the post
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We need more business mind who cares of nature and worker. This organization is full of love.
BRAND-ING every heard of it
I agree it’s important for people to try and be honest
yes
Yeah, and the reason why their products are made outside of the developed world is not low wages, environment, and labor laws, but because they want to share the love.
The French are overly philosophical about everything.
Thank You So Much Patagonia for being such a Good Boss & Environmentally Conscious! We feel good to support Patagonia even though their products are a bit more pricey! 🙏🕯🌷🌿🌏
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"When he began highschool life began to be more miserable" Highschoolers : First time?
THEN FIT IT, make a choice. I lost my job, and got my self back into shape, lost 60 pounds.
You have a better advantage then me, because you have an computer to learn anything.
@@nighthiker8872 ???
@@nighthiker8872 ???
@@nighthiker8872 Nice job on losing 60 pounds but wth are you saying?
He was bullied by kids then he grew up and got bullied by journalists.
And lawyers.
And people from social media
and now he is bullying republicans
What a story of resilience. It's inspiring
So true I also just did a video on Taco Bell and there rise
This is an advert.
Your graphics and presentation style is simple, very accurate and to the point. Keep doing it please.
We lived in a tipi off of less than a grand a year for 5 years. Now we own a ranch and a cabin that we paid for with cash. All thanks to camping, tanning hides for money, saving everything, and lots of dumpster diving.
Awesome
when I hear stories like these , it makes me give my kids mom the side eye..she grewup poor but I swear she is more materialistic than me by far , who grew up upper middle class..great work you did I appreciate the fact that you show that we dont need all the extra we THINK we need
Wow thank you.. congratulations
Every day of my life I always regret selling my bitcoins 8yrs ago. See how much its worth now.
You have to be calm no one ever knew it would get this high.
True you have a point.
Crypto is the future, trading crypto has become a lucrative way of making money
@@benjamincowen3423 Do you trade by yourself?
If I knew would have exchanged my wife for bitcoins 😁
Dumpster diver created $1 million with his last $0.50. lesson to everyone out there, learn to save and invest. I don't really know who needs to hear this, you have to stop saving all your money in your bank account and start investing some part of your money now. If you really want financial freedom in the future.
Cynthia Petersburg, you're right. I always tell my friends, it's good to save thier money in the bank, and also remember to thinking wisely on how to start investing now if they really want a financial freedom in the future.
My advise to everyone out there is to start Investing in Stocks market, Bitcoin Cryptocurrency, Real Estate Investment Trusts (REITS) and Gold. Start investing now to save yourself from stress and poverty in the future.
@@ricuy2286 I have more experience on real Real Estate marketing. but I have decided to dive into Bitcoin cryptocurrency, before it will be too late for me.
@@ghiemiranda521 I want to start too, but I don't know where and how to start investing, I heard bitcoin price is not stable in the market?
Expert Mrs Charlotte Russell is a good Cryptocurrency expert account manager, she's a very successful and trustworthy woman one would love to invest with.
Excellent piece! I didn't know the entire backstory behind the Patagonia brand other than they are socially and environmentally focused. The fashion industry is the second biggest polluter in the world right behind oil.
it's amazing how people from back then could do skill-requiring jobs so easily.
Oh cool was just watching this from my recommended and saw a clip of mine in it, right on! 🤙🏻
wow! the nerves of that teacher! how dare she decide to write that girl off like that? It's miserable teachers like that that destroy a lot of young people's dreams with their ruthless words!
*write
it was standard practice fall out from IQ and Meyers Briggs testing limited classroom resources were reserved for males who were expected to bolster up production and management for US revenue and take the sole breadwinner position in the family I myself was told that I wasn’t allowed to take the first computer class in our school because there were only 16 seats reserved for boys ‘most likely to succeed’ I was also told that I was not allowed to take physics for the same reason
For some people it knocks them down. Others it makes them determined. Either outcome is a decision made. Our outcomes are determined by our decisions regardless of circumstance. Stories abound of failures coming out of the best circumstances. The reverse is also true.
I was an 80 year old man with arthritis and now I am running marathon in under 2h 20min and I just qualified olympics for 1mile race !
What?
wow
What?
wow !
How did you overcome your arthritis? Like what foods did you eat? What was your diet? If you don't mind sharing?
The business plan works because most climbers and hikers care about the environment... and their stuff costs a fortune.
"He became *hooked* on climbing" 😉
@Ioni Appelberg are you actually serious about this?
@@k089er don't.
@@hejichs nah man I will not
@@k089er whaaaaa
Good one! 😊
This man truly deserves to be the best. He is peculiar, i am so much inspired by his lifestylr
@8:56 "In fact, her teachers told her parents not to bother sending her to college" Whoever said that doesn't deserve to be a teacher as they failed to see her potential. Apparently, she became far more successful and richer than them.
True..
Truth...and sometimes college isn't the right path either. I dropped out after three weeks and wound up making more where I am than what I was in school for. It just depends on the individual.
@@katieandkevinsears7724 can you say the story of why you dropped out and how you made money with the degree and career stuff? Seems interesting
@@rozo292 I second this.
Not her but his I see that as your teacher not teaching you right or you not learning anything but in the end your teacher failed you lol
Patagonia is both southern Argentina and Chile, matter of fact at 7:36 you're showing Torres del Paine in Chile...
*THANKS YOU FOR THE VIDEO ❗NO MATTER THE STOCK MARKET CRASH ONE NEEDS TO HAVE DIFFERENT PROTFOLIO, I ALREADY INVESTED IN FOREX AND BITCOIN WHICH ARE REALLY PROFITABLE...*
I'm 51 years old with no retirement plan yet,any suggestions on accumulating a million dollar portfolio within 12-18 months? I have currently saved a capital of $100k
I totally agree with you,Forex trading is the most profitable venture I ever invested in,I reached my goal of $500k yearly trade earnings, setting realistic goals is an essential part of trading
But successful people don't become that way over nightwhat most people see is a glance wealth,a great career.purpose is the result of hard work and hustle over time
Talking about being successful! I know am blessed because if not I wouldn't have met someone who is as spectacular as expert Mrs Caroline
As a single mom I now make $15,000 monthly all thanks to expert Mrs Caroline
I have a backpack that is Patagonia, one of my best backpack for its sturdiness and good features
Exactly my ideal - and HE's the example of that possibility. Well done dude. 👏👏👏
We all heard the sayings "Never give up trying" , "u won't know until you try", "if at first u don't succeed, get up and try again". You have to take those words literally in order to achieve your end result and live off it. Never settle for anything less either!
Great video as always Hook!👍😎
Some day , I just know your going to tell my story to the world , thanks for your encouragement.
I love patagonia and this story just affirmed why. This is what it means to never give up
This man was fearless a true man always sticking to his roots
Another great video! Thank you so much 👍
Very good, I also am a dumpster diver and feel inspired, thank you
Love this story!! Super inspiring!
you can't be serious, that brand is crazy expensive $50 bucks for a patagonia t shirt
What a great video, am always happy when i watch video about something am into, and learn new things
the growth of bitcoin recently, have made millions of people around the world rich and financially stable
If I had known that bitcoin would increase in price like it is, I could have sold my house and use the money to buy more then
However, it's best advised we should work smart, look out for multiple streams of income and get more involved with online trading.
Jobs will pays your bills, business will make you rich but investment makes and keep you wealthy, the future is inevitable
some persons will definitely be kicking themselves in regret for missing the opportunity to invest in bitcoin.
It’s disgusting how people try as hard as they can, to sue for the most amount of accumulate wealth. They will do anything to bring he success down. I hope you do well and continue to grow.
Well made and informative video! Thumbs up
I love the encourage histories thank you so much for sharing and uploading
Truly inspiring!
I find a lot of interesting, useful stuff in dumpsters. Food for myself an livestock. Clothes. Once, found a driver license, which I returned to it's owner. Some people turn up their nose at the idea of dumpster diving. I say, they don't know what they're missing. Some day, they may end up homeless and do it anyway.
Lived out of dumpsters for years now,veteran who gets 144dollars a month disability, USA greatest country,yeah sure
I love this guy! Is acumen is extremely amazing and inspiring!
I loved your amazing video it adds something new to appreciate and history brings success
I love how one kind, decent person can totally change someone's life. ☺️
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Great story! Loved it!!
I love the "kid from Maine grew up and changed the world" storyline!
I love history and companies you have truly earned one of my rare subs. I only sub to people that I watch the most. Not just to get notifications
Yeah... I'll think about it "Hook".... How about NO
LOL They barely afforded to eat but they afford to travel to England! wow 👏🏻
He traveled after he sold the petons
@@masterofnone11 and he lived to climb. I bet it wasn't a hotel high on a mountain, but a tiny tent full of midges!
This is an advert. I doubt he ever really ate cat food.
May Good God Blessed this Good Man! 🕯🌷🌿
Incredibly inspiring in this current age of CON-trepreneurism. Thank you for telling this story. 👏 👏 👏
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Keep grinding it out!
Love this story!!!
Stock is the oldest online market we have,we employed it because of the highest quality of services it renders and how successful it is.
most people remain poor only because of the negative advice received from friends and family members against investing while the wise invest and grow.
@Larry Mark In order not to make losses Trading bitcoin or trading in forex market using the assistance of a brokër would be highly recommended.
@@owensilver8764 that's true I've been making losses trying to trade on my own. I'd like to get in touch with a perfect broker
@@pontiacmadeddgvl0gs636 there is no such word as a perfect bróker the problem here is getting a genuine bróker that understands trading formalities.
@@danieljames5796 I know a sincere broker (Smith Frankin), I got recommended on Twitter, He is a Sincere broker
We just gonna ignore this??? 2:50
that looks like faces of death homie
Just recently purchased the 55l black hole duffel. Awesome bag!
It was an insightful video, it inspired me :D
bro how have I not heard of it?
Hi
Horizon
Hi
.
I think it’s much easier to shape your ideals and character when times are rough.
Hunger... The great motivator
Great learning 👍 Thank you so much ❤️
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this guy's life is like 10 movies.....what a story !!!!
I love how people always said these businesses would lose, then they made more.
Imagine being very poor and then charging so much for your clothing products only wealthy people can afford them
His stuff literally lasts for life. Example: one of Patagonia’s shirts are designed to be worn while hiking/climbing and be able to quickly dry and endure hand washing. And they designed that same item to literally last a lifetime. Last I checked it was an $80 with ethically sourced labor and materials. Peace of mind and quality? Yes if I could afford new yes I would pay that price. But they are definitely affordable getting them second hand too.
@@UnDefinedLegacy it's definitely a good business model. You want quality? Then pay more. Its still a reasonable price in the end.
Now, ask yourself; who are you going to sale to, the rich man with the money or the poor man with no money! Remember, if you think to hard or to deeply, on this one, your head will hurt!
They are known for ethical labor and materials. Though they charge more from the rich, they are providing good incentives to the poor in terms of wages and purchase prices. Also, the man is trying to run a business, not a NGO.
Wow! my lungs freaked at the near 100% asbestos building at 6:07
What a great story!!!! Why does it seem that the happiest of endings, especially when investment strategy, to the sweet tune of paper billions, always begins with impoverished adversity? I have always loved "rags to riches" stories!!!!!!! Perseverance. Dogged determination. Sharing the wealth with those that helped you along the way...... I'm not sure if Yvon thanked God for his amazing success .....but I certainly would!!!!!!!!!!😊
I thoroughly enjoyed that. Subscribed.
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How exactly did he use his last $.50?
@@gottebhee I guess he had his last $.50 every time he bought something.
@@gottebhee poor cat. Hope he made it up to him/ her with Salmon and other treats when he became wealthy.
Put it all on green
He bought some bubblegum cause he was hungry
@@andrewegan7011 I'm sure he did. they probably exchanged twitter handles.
Imagine the product liability! Luck was definitely a factor in his success.
I've climbed stony point a few times as a kid and as an adult. Who knew that Patagonia started there :)
Thanks for the commercial (sarcasm) ... I gladly will buy more... Great story! (-I live in a shack on Maui, not Wall Street)
:50 -That dude’s hand nearly goes into the table saw. 😳
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There's no *limit* to what a man can do, or where he can go if he doesn't care who gets the credit. -Robert (early founder Coca-Cola)
Yeah but he cared who got the money :)
Great video glad I found your content
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love these vids
Hey I recommend doing a video on southern tide
*I pray whoever read this will be successful, keep fighting for success, the rich stay rich by spending like the poor and investing while the poor stay poor by spending like the rich yet not investing, roar!!, invest, earn and be successful.*
Starting early is the best way of getting ahead to build wealth,investing remains the priority. Forex trading has plenty of opportunities to earn a decent payout,with the right skills and proper understanding of how the market works
I totally agree with you,Forex trading is the most profitable venture I ever invested in,I reached my goal of $500k yearly trade earnings, setting realistic goals is an essential part of trading
But successful people don't become that way over night,what most people see is a glance wealth,a great career,purpose is the result of hard work and hustle over time
As a single mom I now make $15,000 monthly all thanks to expert Mrs Olivia Jersey
Hello I'm new to forex and I have been making huge loses but recently I see a lot of people earning from it,please can someone please tell me what is going wrong
Legitimacy Theory in action. Bravo! :)
Most inspiring! 🌍
How he spends his fortune is just as impressive, this guy was not ruined by riches.
Thank you for sharing this inspiring and caring story...we need lots of people like Chouinard.
I've lived in Lisbon Maine my whole life and still do. My grandmother was born in Lewiston in 1931 before Yvon was and the rest of her and the rest of the family spoke fluent English and french. I don't understand how Yvon was not taught English.
this honestly blew my mind- what a humble innovator!!
Anyone else flinch at the guy almost cutting off his thumb at 48 seconds in?
Yes I thought I was the only person that noticed
I was almost scared to death seeing this🤯😵
Yeah, I wondered if I was looking at it wrong, horrible.
Watching him, there's no doubt that he is a fast and productive worker--as long as he retains his digits that is!
Never giving up is key. You only lose when you give up.
He was a honest man, really a good man.
13:09 Dam, is this companie still alive? Just hearing that make me want to buy his product. The fact that he didn't have/had a selfish-mind like apple currently does make me happy for him.
did anyone else's heart stop when that dude was using the bench saw?
Yup, could have lose his thumb.
YES!!! OoO
2:50 "From then on, he became hooked on climbing" (shows man falling down)
I love these stories that make it seem like people went from rags to riches. There's always more to the story.
The power of Good Karma
Are we all just going to ignore the guy seemingly falling to his death at 2:57?!
I checked, and couldn't see that.
OK, noticed first time it looked like he was about to run out of line.
@Ti Klim As he's descending, watch the space behind his right arm. It appears like he's about to reach the end of his rope. Another commenter claimed he was being secured by a second rope, which could be seen in the original video that this clip was taken from.
Inspiring story...
4:49 got a cat food ad right after this
I don't think anybody should be left out when going for digital assets
CRYPTO keeps going up and down everyday but all I can say is that, this is still the best time to invest better in it because in few weeks time Bitcoin will be so f**king hot🔥🔥🔥
Most wise investors with crypto uses the opportunity of when there is a drop in the market to buy and trade with A working strategy and a plan to navigate the system, using the low price in the market to trade daily
Fact is(btc)is the future of CRYPTO, and the questions traders ask themselves now is if this is the right time to invest? Before jumping into conclusions I think you should take a good look at things first, foe the past few days the price of Bitcoin has Been fluctuating which means the market is currently unstable.
For me Trading has been going well for me because I use a day trading system that helps me with good signal which have made me to accumulate over 8.5btc in two weeks, get a working strategy with the help of an expert, Mr Tom Hutchinson
With his help I went from 0.3btc to 4.1btc in just 2 weeks
They always drop out of college, are down to their last dollar and fail numerous times...anybody else notice a pattern
I've been buying Patagonia products for more than 35 years & always will.
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I practice my listening with your videos :D
I actually don't think cat food is the last resort to hunger, there's other cheaper foods than cat food out there.
IKR? lol
He probably found it for free
Honestly i never heard of this brand. Are their products good quality which lasts long?
Of course
I have some of the Capilene boxers from 20 years ago. So, yeah.
Seriously! Never heard of Patagonia? You been living in a cave and wearing animal skins ?
It’s a very simple principle: never give up!
Wow, I’ve been here since 1k, your at 301k now!
I met the owners of Patagonia and didn’t get my backpack signed 😩😭
@Hook ha scam account.
@@cringium bish what? 🤣
@@cringium bro he has been on yt for 11 years, how he a scam acc?
@@taylamayka6181 click on the username mentioned it takes you to the scammer’s account page.
@@dzeliongurung3218 oh