POPPY // ZIG // ALBUM OUT 10/27
Buy / Stream:
sumerian.lnk.to/zig
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impoppy.com
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Directed by : Garrett Nicholson & Poppy
Producer: Jameo Duncan
1st AD: Ashley Shagner
1st AC: Jeff Vanderpool
2nd AC: Huan Manton
Gaffer: Isaak Van der Meulen
Key Grip: Sam Joslyn
Best Boy Grip: Mitch Ebert
Best Boy Electric: Joe Escandell
Stylist: Erik Ziemba
Stylist Assistant: Cameron Lehn
Hair: Maranda Widlund
Makeup: Jaime Diaz
Choreographer: Carlena Britch
Photographer: Angelo Kritikos
PA: Allyson Hernandez
Written by Poppy, Simon Wilcox and Ali Payami
Produced by Ali Payami
Lead Vocals by Poppy
Backing Vocals by Simon Wilcox and Poppy
Drums by Ali Payami
Percussion by Ali Payami
Synths by Ali Payami
Bass by Ali Payami
Guitars by Ali Payami
Keys by Ali Payami
FX by Ali Payami
Foley by Ali Payami
Mixed by Zakk Cervini at MDDN Studios
Mix assistant and Engineer: Nik Trekov
Mastered by Will Quinell at Sterling Sound
#poppy #hard #zig
Unironically, the bass goes really hard
Its very simple, but fitting
Wym unironically
3 notes. Doesn’t really need to be in the video.
It's literally a four chord song, dude
@@latitzouri the song is nearly entirely just the bass, and the song is called hard. so the statement sounds like a joke. hth.
I love that Poppy isnt an only one genre artist. I love this new sound, this goes hard!
Hard indeed!
It’s honestly genius how they can mash up Pop, Metal, Grind Core, and Punk rock seamlessly! She is a true inspiration to music creators! Trust me!
Eye see what you did there
@@CalebjoyemusicAnd add EDM as well...
As long as she doesn't do (c)rap, shit hop, and cuntry music. But we also should acknowledge the talented people she has working with her. Like Simon Wilcox. Wow, she's cowritten many of Poppy's songs! Also, I miss Chris Greatti's signature sounds. What a musical genius!
I think that when poppy named her album “ ZIG” she chose that name because the definition of zig is “sharp and angles and turns” going in different directions just like like the music she is producing now and how I think overall the album will be I love it 🖤
Ok
Totally with you. I'd also like to add, as in "Zig Zag" as a form of moving around something, say an obstacle, or the charts when the album drops! My life motto is "keep rock'n and roll'n " an analogy to her song "Flux".
*Poppy - Zig (2023)* 1) Prove it 2) Motorbike 3) The Attic 4) Linger 5) Zig 6) 1s + 0s 7) Flicker 8) What it becomes 9) Hard 10) Knockoff 11) Church outfit
The singles are pretty good, the rest not impressed. When you zig she zags.
It's also a reference to David Bowie's Ziggy Stardust
Its criminal how underrated Poppy is. Talent like this comes around so rarely and should be experienced by all.
The mainstream ain't ready... 😅😅😅
I don't get it tbh, If any of the current chart toppers had any number of her songs they would be number 1 for months.
Super criminal, she should be above taylor swift in popularity. Maybe the problem is not having a clue what you are doing, taylor knows exactly whst shes doing it, keeps doing it, perfects it. Poppy, just doesnt wear pants and every song is a different genre, and while that is amazing, doesnt have the reach someone more grounded in music and your own musical idenity has.
@@lostinoc3528Swift is signed to Republic Records of UMG, Poppy is signed to Sumerian, an exponentially smaller company. That's the difference. Tf does wearing pants have to do with anything?
@@QuantumBeard there is a reason they have different labels.
Here are the official lyrics :) - Hard My body's so hard Only shoot to hit the mark I’m only breathing to keep my intellect sharp Dark My sense of humor, so dark Terrifying for a spark I see you reaching, can't catch me off guard Hard, my body's so hard Only shoot to hit the mark, shoot to hit the mark Keep my nails so sharp Tear you apart, whatever you are I’m so hard, I'm so hard, I'm so hard I'm so hard Can't trust What I can't throw very far Take a walk in the park And on the weekend, you'll catch me working on my car Woke up And saw it as it was You thought that it was tough But it crumbled with a touch Hard, my body's so hard Only shoot to hit the mark, shoot to hit the mark Keep my nails so sharp Tear you apart, whatever you are I’m so hard, I’m so hard, I'm so hard I’m so hard No spine, no right, no love, no dicе I always pay the price No spine, no right, no love, no dice I always finish your fights No spine, no right, no love, no dice I always pay the price No spine, no right, no love, no dice I always finish your fights Hard, my body's so hard Only shoot to hit the mark, shoot to hit thе mark Keep my nails so sharp Tear you apart, whatever you are I'm so hard, I'm so hard, I’m so hard I'm so hard
thanks!
@@carleyrenee8109 you're welcome!
Thank you, I love you.
What does the song mean to y’all?
@@anaknangfilipina5846i'm so hard
Loving that Poppy is tapping into her electro punk side. Bass riff is killer.
I just heard about her on the Zach Sang Show podcast.
black haired poppy playing guitar has me on my absolute knees.
me and u both
😆
In 2018 she had Hard Feelings, now she's just Hard and can withstand everything on her way 💪
Hard Feelings is amazing!
Imo one the few good songs from that album. Prob my least favorite era tbh
@@m.i.a.h not deaf, just have tastes and preferences. Am I A Girl era was meh to me. The album, the yt videos/hype. Was all meh to me until X dropped. There were a few songs I did like, but is probably my least favorite album
@@m.i.a.h I like both of those songs, though I can’t particularly relate to Am I A Girl’s lyrics.
Steroids
I’ll always drop everything I’m doing when poppy uploads
same lol
Fuckinnnnnn same
ME TOO. I WAS IN THE MIDDLE OF WATCHING A TUTORIAL VIDEO ON SEWING SOMETHING AND THEN POPPY UPLOADED AND I DIDN'T HESITATE TO GET OUT OF THAT VIDEO AS QUICK AS I DID
same
Fr
I saw this song in concert before it dropped and immediately knew this was gonna be my new favorite. It’s like both her electric music and heavier music combined
Yes!!! I saw her in St.Louis and was so excited!!
I absolutely love that combination style of her music. A little industrial with a bit of fry screams, and im hooked!
It was SOOOO good in concert omggg
🍋
her energy is so powerful in this video, im obsessed.
This is so damn catchy, I love it! And i love how many genres she’s been experimenting with lately and her style in general.
poppy, words cannot describe how much i ADORE this song. keep making more like this!
shes been my favorite since i was like 9 and it feels like her music taste grows with mine
no one has any context for this, nor should we
@@blarghblargh😭😭😭
Every release, Poppy just keeps getting cooler. I love being here to watch her musical journey 🖤
I love how she intertwines various genres. It's so amazing.
SHE LOOKS SO GOOD WTF
She is everything all at once at this point 🎸
I really like when the lights go on and off, my favorite part of the video, amazing song 💜
you can do it in your room too
@@wanmohdrahim huge if true
I already know this will be my favorite on the album ❤️🔥
Poppy never fails to amaze me with her wardrobe ❤
The casualness of the socks ties it together xD
1:38 is somewhat revealing 😳 She is an artiste with many qualities though. Constantly bridging different genres in unexpected ways has made her an exceptional artiste musically. Daring, but delightful.
@@Scratiznutz she needs a new boyfriend that's why it's revealing lmao
@@Xxxfallen_angelxxX I thought she got away from him and has a new guy and is engaged? I've heard she was with a real pos from a lot of people, and I do hope she got away from that. She doesn't deserve a nasty pos partner. She's too good for that sht.
@@horror-core I don't think there's a man on this planet that deserves someone like Poppy. But I hope she pulls off a miracle and finds her match 🙏
This song is so unique I’ve seriously never heard anything like it and there’s something about that that makes it even more addicting and attractive to the ears… idk Poppy always seems to know what she’s doing. Bops after bops imo
Never knew Poppy could do screamo till now and I'm here for it! She was always an amazing singer and I'm happy to see her as her own person and not a robot of someone else's making. U ROCK POPPY!!! ❤❤🔥
You should check put her songs: Spit, Flux, lessen the damage, FYB and never find my place. Oh and her whole EAT Ep! Enjoy the ride ;)
You didn’t listen to EAT?
That ain't screamo.
Can't wait to hear this live again on a Zig tour. Thank you Poppy for blessing us with the most fun and gnarly tunes! Come back to the Midwest soon!! ❤
YASS!! I’ve been waiting for this song since seeing her live in August!! This has been stuck in my head since!! Amazing work as always!
I love Poppy and this song is kinda funny because she's critique the way people view her in this track. Like basically viewing someone personally on either the way they dress or what music they play or listen too. Nobody should be judged i think is the point of this song if you listen to the lyrics.
GOD THATS WHAT I CALL PERFECTION
one of the best songs from zig🔥🔥
she’s releasing zig-zag music, switching between genres from industrial to dark tecno, pop and pop punk, she's an icon
She said it’s because she’s inspired by the eclectic nature of David Bowie’s career.
Naci por mi madre y morire por Poppy 🙏🏻🙏🏻
dude i never comment but the fact that shes playing that electric guitar, while singing, while SCREAMING, and with the amazing ass lighting direction person? I've jusr watched this video 5 times in a row.
The way she sent me to heaven with that scream perfection. I love Poppy✨💖
Mommy! This song is so powerful and the best since flux. The raw emotion is felt, this is a song about how the world can make someone feel like their heart has been hardened. Someone whose heart and mind have been hardened, whether through abuse or difficult experiences or having a bad perspective might never think about the fact that they are hard and could be softer, which is something Matthew 13:15 references. "For the hearts of these people are hardened, and their ears cannot hear, and they have closed their eyes- so their eyes cannot see, and their ears cannot hear, and their hearts cannot understand, and they cannot turn to me and let me heal them.’ You are also vocalizing the motive of darkness, how the darkness intends to tear someone apart and hunt them down and harden them, even someone who is soft, which i believe you are. Thanks for this song, i love you so much Poppy! 💙
😮😊
This is like an interesting blend of dream pop, grunge, baby metal, experimental indie, and trance screamo... I love it.
lol it’s drum and bass and industrial rock
@@lewiswoodhall nah
Love that Babymetal has evolved into their own genre cuz they have straight up gone way beyond being just gimmick metal Amaze project, right past Bebop and Post Genre, into yup, that's Babymetal. When I first started seeing stuff off I Disagree, I immediately thought, oh, nice, darker Babymetal vibes.
I love you Poppy she's my fav artist I don't even know what I am right now if I haven't found her
It doesn't sound like any other songs that i've listenned to and that's crazy
I am not a hard metal music lover by any means, but as Poppy has transitioned to different types of genres of music, I've followed and loved everything, and think it's cause she's so unique, and puts so much heart into her work. This song is great. Jarring, but also really good! 💖
I wouldn't say this is hard Metal not even sure it can be called Metal at all but then again Metal is the only genre I listen to so maybe because I'm used to like Lorna Shore, Slaughter To Prevail, Infant Annihilator, Suicide Silence, that kind of Deathcore super heavy stuff maybe I just forgot that soft Metal is still heavy to those not used to the style of music? I don't know to me this was more electronic with some Punk style screams doesn't sound very Metal to me
This is more 'Soft Metal', I feel. More electronic with metal elements. Then again, I can't fault you, you said you're not a hard metal music lover, so I won't expect you to differentiate or give you a hard time. I agree that she does put a lot of heart and soul into her songs and she's definitely unique and I like that she tries new things!
Definitely more hard rock than metal I believe, explains why you like it. I like metal but not screamo. However vocalists who scream can be great. System of a Down and Tool are two prime examples, if any non metal fan will learn to like metal it is through them for sure. Voices of an angel. Tool's singer is known to be one of the best vocalists in all of rock.
I get what you mean but this is electronic rock hehe.
@@ReptilianTeaDrinker it’s primarily industrial rock and electro industrial and secondarily drum and bass
the screaming YES
If you told me that this is where Poppy was headed when I first saw her in 2014, I would never have believed it. And yes, I am enjoying this sound and the melody too.
five seconds in and i'm already adding it to my music playlist
It’s so simple visually, yet so stylish and beautiful ❤️😌
I LOVE THIS SO MUCH. This may possibly be my favorite song off of zig
This slaps. Being experimental and transcending clear-cut genres while not letting go of the things in harmony and melody that give goosebumps isn't the easiest thing to do as a musician. You made it happen remarkably. Best of luck in the continued uphill climb and much respect for the road so far!
IT'S THE BEST SONG, I CAN'T WAIT FOR ITS ALBUM!!!
SO SICKKKKKKKKKKK I LOVE IT
Poppy needs to perform in South Africa.
From pop to metal to rock to dark edm and everywhere in between, it all feels like Poppy.
Love ur hair that color 😍🖤🖤🖤
I saw her at Rockville and her show was amazing i had only heard of her peripherally before that and now she is on almost every playlist i have.
It's a reword to listen poppy's gorgeous work, especially after a hard work day. I'm truly grateful for your creativity, you're doing really great! I look forward to release the album. Love you🤍
Damn RIP Sophie. Y'all would have done crazy work together.
RIP! someone needs to do mashups of their songs.
This is incredible. Love the evolution we've been seeing with Poppy. I never know what to expect anymore and I love that.
the screaming vocals are incredible!
poppy is my new obsession
I have so much respect for her. I love Poppy and where she comes from but also what she stands for
Watching this while on a golden throne covered in diamonds, because that's where this song belongs. Incredible job!
this is the best song ever
I NEED SOME *HARD* METAL
Love her transformation... Loved all stops along the way too but everything ahe does is so relavent to my own journey as I am there.
Wow, this song absolutely ROCKS
We need her songs to show up on the hot 100❤❤
One of my favorite songs by you, Poppy! Such a banger, a bop, a hit!
Strong vibe from late 90th: this hit hard in 1999 in Russia from t.A.T.u. 😉
full body chills
i feel like this was made specifically for my brain
Those quads though. Damn pops.
Poppy I stand by you ✨️ ♥️
Love the bass line, great work Poppy!
This album exudes unwavering confidence and the beginning stages of healing codependent tendencies where you start to feel angry at everyone that hurt you instead of self hate. I know poppy has struggled with abusive relationships and I felt this album “so hard” lol. She’s so talented😇😇
Bro thsi shit goes hard
My only complaint is I want her songs to be longer!
This has grown to be one of my favorite songs by her.
Любимая, спасибо за новую песню!!!
Poppyseeds please let's make Zig to no.1 on BBH200.
Lov it another banger awesome seeing poppy slapping the bass🤘🫶💯
My fav artist of all time
WE LOVE YOU, QUEEN. POP OFF.
This music is always amazing💫✨
The colors are so beautiful well done
does anyone also realize the most viewed part of the video is when she turns around?
Prettiest woman ❤ yes!! In the world
I forgot to check the twitter update accounts for this one so I legitimately saw it in my notifications unexpectedly. I had multiple heart attacks and died shortly after.
man now I wish she'd play bass during live shows! it would for sure change the dynamic but I'd prefer that ngl
1:38 Hard
Ever since i saw this live i fell in love
NO SPINE, NO RIGHT, NO LOVE, NO DICE ‼️
Her best song on zig so far
These lyrics are deep...
Our bodies get hard whenever Poppy drops a new song too
Poppy made her own genre. This slaps.
Her music has gotten so good. I love to see it develop
Come thru with the most underrated UNHOLY glow up (in the best if ways). The growth vocally and musically is truly remarkable.
Love this song, been waiting for it since I saw the Goddess/Godless tour!
IM SO HARD! Thank you for this lyrical poetry Poppy 😂. ahahaaha
*CONGRATULATIONS YOU'RE FIRST ‼️ YOU'RE A TRUE FAN ❗*
she went HARD
The Queen is back i repeat the Queen is back!!!
1:38 Well fit, indeed 👍
THE VISUALS UGHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH POPPYYYYYY
i love how poppy is in my playlist now, great song
Im so glad she finally released this she performed this at her concert I went to a couple months ago! I hope she does another tour for the album after it’s released!