The Theory of Creativity | Duncan Wardle | TEDxAUK

2024 ж. 13 Мам.
345 276 Рет қаралды

Duncan Wardle believes everyone is creative but that it's getting harder to convince people of that. On the TEDxAUK stage, he talks about the importance of creativity and why it will be the one core human element to compete in a world that is becoming automated faster than we can think.
Duncan Wardle is the former Head of Innovation & Creativity at Disney and founder of iD8 & innov8, a Design Thinking consultancy helping companies embed a culture of innovation and creativity throughout their organizations. Prior to launching the startup, Duncan worked for the world’s most creative company, the Walt Disney Company, for 30 years, during which time he served in various executive roles such as Vice President, Innovation & Creativity, Vice President, Global Public Relations, and Vice President, International Marketing & Sales. His work took him from London, to Paris, to Los Angeles, Hong Kong, Mumbai, and Shanghai. In 2008, he was honored with the “Outstanding American Citizen Award" at the White House and in 2014 he was awarded an Honorary Doctorate from Edinburgh University. He also holds the Duke Edinburgh Award, presented by Her Majesty the Queen. Duncan Wardle is the founder of iD8 & innov8, a Design Thinking consultancy helping companies embed a culture of innovation and creativity throughout their organizations. Prior to launching the start-up, Duncan worked for the world’s most creative company, the Walt Disney Company, for 30 years, during which time he served in various executive roles such as Vice President, Innovation & Creativity, Vice President, Global Public Relations, and Vice President, International Marketing & Sales. His work took him from London, to Paris, to Los Angeles, Hong Kong, Mumbai, and Shanghai. In 2008, he was honored with the “Outstanding American Citizen Award" at the White House, and in 2014 he was awarded an Honorary Doctorate from Edinburgh University. He also holds the Duke Edinburgh Award, presented by Her Majesty the Queen. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx

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  • Absolutely love this talk and everything it stands for... every work place needs to adopt creativity as it will lead to innovation and therefore keep businesses in business. Also it can be great fun. Creativity will be the number one sought after skill of the future!

    @SimplyCreate@SimplyCreate5 жыл бұрын
  • Yes indeed, we are all creative and to keep it alive we just need the experience “ to swim in a sea of love” - because it is the source of the creative dimension - of being - becoming everything - Love is the source of opening us to have trust and courage to express and be curious, brave and playfull and very alive - Its all about giving and receiving aliveness everywhere And remember there is a creativity that is about joy of being alive - love and light

    @lisengel2498@lisengel24984 жыл бұрын
  • Brilliant! It's true. The opposite of bravery is truly conformity TOP

    @RitaValadas@RitaValadas5 жыл бұрын
  • Amazing engagement! I watched this the fifth time just now .... and I know I will watch it again - soon :). Great insights Duncan. thanks v much.

    @sandeepchoudhari7925@sandeepchoudhari79253 жыл бұрын
  • Butterflies in our stomachs everyday. Great talk Duncan. Hope to see you some day soon.

    @studiom9244@studiom92443 жыл бұрын
  • Great Talk! Playfulness can be brought back in adults by just initiating some simple activities or games between family members or by ourselves, to begin with. “You can discover more about a person in an hour of play than in a year of conversation.”-Plato

    @yahalife@yahalife3 жыл бұрын
    • Instablaster

      @noahkyle1922@noahkyle19222 жыл бұрын
  • BEST talk I've seen this year! thank you so much!

    @mishyfishy389@mishyfishy3893 жыл бұрын
  • Great presentation and challenge for all of us in the corporate world and innovation design world as well.

    @rnelon@rnelon6 жыл бұрын
  • Brilliant. This talk should have so many more views than it does.

    @DSsVideoChannel@DSsVideoChannel3 жыл бұрын
  • Truly enjoyed your presentation

    @latriciabarley8404@latriciabarley8404Ай бұрын
  • I love everything about this

    @thenativebrookie@thenativebrookie4 жыл бұрын
  • Amazing video Duncan!

    @JoelSHansen@JoelSHansen4 жыл бұрын
  • Things brings joy to me life

    @josephsteve9949@josephsteve99493 жыл бұрын
  • So beautiful 🌻🌻🌻🌻🌻

    @olahusamou5486@olahusamou54863 жыл бұрын
  • The opposite of bravery ...hits the nail on the head! Let the butterflies fly!

    @smulaka@smulaka4 жыл бұрын
  • Muito bom !

    @andremartins2865@andremartins28655 жыл бұрын
  • This is informative

    @Godability1@Godability13 жыл бұрын
  • only 12k views?? that need more attention!

    @matlefties1776@matlefties17765 жыл бұрын
  • MAXIMUM creativity can't exist as long as it's done for survival.

    @migvelv@migvelv5 жыл бұрын
    • Look, all creative invention came from north with an unforotunate geographic condition to survive

      @enggarsaputro6488@enggarsaputro64884 жыл бұрын
  • I legit get my best ideas while I'm on the toilet!! second place, in the shower. Wow

    @mamascorpio@mamascorpio3 жыл бұрын
  • Imagine applying this to finding solutions to pandemics and climate change rather than making profit from exploiting people....

    @sarahmumford9285@sarahmumford92852 жыл бұрын
    • And you don’t think Covid was an opportunity to extort people? This is the greatest ironies I’ve seen in ages. You just run the internet for arrogance and naivety all rolled into one. smh Absolutely ponderous.

      @thegreatitudecoach@thegreatitudecoach Жыл бұрын
  • Lo podrían traducir a español por favor

    @fatimalucerohernandeztorre7567@fatimalucerohernandeztorre75675 жыл бұрын
  • LOL, At Work was actually my answer to creative ideas! LMAO.

    @madamchiang5464@madamchiang5464Ай бұрын
  • About "The Light": " "I," was created by the thought of Gods and "Their," desire to allow all mortals to know that "They," are always with them: As humankind grows and seeks absolute independence from "Them," "They," will remain by their side, guiding them and directing them, in their growth to absolute "WISDOM," the way to "Their Essence" and the Elysium Fields. As you look out beyond the now, into the heavens, "I" will be there, guiding you and helping you know that "I," be visible or invisible, "My Essence," will guide you beyond all that is sensed in your reality. So, let it be now revealed to you that both "I" and "He," in mortal being, who speaks to you through the thoughts of children are but one. " Eleusis. Let The Light within you guide you to the Elysian Fields entrance; your inner beauty is expected. Follow me, "Imagination is the way." by ELias Leousis.

    @eliasleousis2532@eliasleousis25323 жыл бұрын
    • Beautiful

      @heightsofsagarmatha@heightsofsagarmatha2 жыл бұрын
  • احتاج نقود ❤

    @mohamedkhadraoui2532@mohamedkhadraoui25322 жыл бұрын
  • meet

    @gabrielsaenz2062@gabrielsaenz20624 жыл бұрын
  • the guy is full of it.. the time to get into Disney is now longer than ever.. last time I went it took 6 hrs to make it to my first ride... from the the time I pulled off the hwy to the time I hit my first ride 6 hrs.... will never go to Disney ever again

    @johnbesmith4094@johnbesmith40945 жыл бұрын
    • I need a one minute video, my attention span is fried

      @heightsofsagarmatha@heightsofsagarmatha2 жыл бұрын
  • Very very very very very nice ❤❤❤❤❤❤😂😂😂😂😂🎉🎉🎉🎉🎉😢😢😮😮😮😅😅😊😊

    @Rachnaknowledgehub@Rachnaknowledgehub8 ай бұрын
    • I like it

      @Rachnaknowledgehub@Rachnaknowledgehub8 ай бұрын
  • This didn’t age well. Speaker is talking about Disney parks that are built around improving the guest experience.

    @SlackerWannaB@SlackerWannaB7 күн бұрын
  • Feels good to say everybody is creative but they are not. Perhaps this guys definition and mine are different though.

    @madamedellaporte4214@madamedellaporte42143 жыл бұрын
    • You don't give yourself enough credit! Have you ever solved a problem around your home using a tangible or intangible tool that was not meant for that purpose -- that's creativity. There are many different definitions for creativity in the literature, however, the one that seems to percolate more than others is doing something that is novel or new has some usefulness or purpose. Whether it's writing a song, developing an app, or designing a tool -- all are creative endeavours. Creativity is part of the human DNA, how far or much we care to develop it is our choice, but we all have it.

      @chipreader@chipreader2 жыл бұрын
  • TEDxAUK = American University of Kuwait

    @ZestySea@ZestySea Жыл бұрын
  • What if I want to be creative and I show up at work in pajamas? My boss asks "Why are you wearing pajamas? Those are unprofessional and against basic decency or etiquette" And I say, "It's creative! Pajamas make me feel more comfortable at work! Nevermind the decency." "I'm sorry, it's indecent and makes our work environment too comfortable and informal." If everyone is non-conformist, then where do the rules go? Creativity must have limits. We shouldn't be afraid of creativity and the change it can bring, but conformity is important to some extent.

    @notabigdeal7785@notabigdeal77853 жыл бұрын
  • Chaos and style of presentation lost me, what is it all about. Some shining ideas, but overall not my cup of coffee or waist of time.

    @elzbietawozniakbhamjee8089@elzbietawozniakbhamjee80893 жыл бұрын
  • this hqs absolutely nothingto do with the topic title

    @francescastendardo8474@francescastendardo84743 жыл бұрын
  • Haha, around 11:54 he accidentally almost said "how might?" another good question in creativity. I wonder how many caught that.

    @kylepfeffer7008@kylepfeffer70082 жыл бұрын
  • Created by what? He said absolutely nothing, complete gibberish!

    @VinceConquest@VinceConquest2 жыл бұрын
  • The first remark, you are addressing a Muslim audience, and the first thing that came to my mind is when he asked them about their Christmas souvenirs, which they never had. I think he either was thrown into an unknown audience which I doubt because it looks like in one of the Muslim countries, or the presenter forgot to think about his audience.

    @youcefbouzid899@youcefbouzid8992 жыл бұрын
    • Instead of getting something out of this talk, you quickly found a way to shut it down. Why bother watching creative talks?

      @chipreader@chipreader2 жыл бұрын
  • The abrupt speedboat mathematically radiate because ring reilly wish barring a fluffy test. weak, satisfying sundial

    @lovelyakter3306@lovelyakter3306 Жыл бұрын
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