How Apple's team got Jobs to change his mind about building a smartphone. Try brilliant.org/Newsthink/ for FREE for 30 days, and the first 200 people will get 20% off their annual premium subscription.
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I see you are on a Walter Isaacson binge reading tour. I am also reading all his books at the moment.
I can hardly wait for You to earn a Million Subs! You are truly a Self made Person, Cindy!
This reminds me of when? 1979? The year 'Sony Walkman was released, I guess. Sometime between 1980 and 1983, I met the Top Boss (President?) of Sony Canada, while responding to an Alarm call at the Sony warehouse. I don't know his name but Sony is an interesting company. 'Trinitron' comes to mind. (Cindy, you are a wonderful researcher. Your work is fantabulous! A "Can do it All", One person Team!) ... Uh .... Still? Wow! Anyway, He told me a Big secret about the Walkman project that really surprized me! It's secret, so I can't say. "Have a Nice Day"
Warren Buffett
No
Jobs shouldn’t deserve the credit because he changed his mind. The credit belongs to those who worked in secret and were brave enough, and insisting enough, to convince him.
Yes, and also cell phones did not suck, Apple innovated in an already popular market. BlackBerry was the craze back then
Well, by being reluctant he forced them to develop the ideas and the product further, until they were good enough to pass his standards. So in a way he deserves a lot of credit. The high standard demanded from Jobs is a key factor in Apple's success in general.
Only someone who's never built a company would say that. The iPhone wouldn't be a reality if it wasn't for Jobs. He's the one that kicked everyone's ass to make it work, not the least of which was Corning Glass.
Exactly. Jobs Fans struggle with that reality. But that’s fine.
You don’t get it, jobs was the boss, he has the money. This is important. Him changing his mind and willing to spend hundreds of millions on an idea is a big deal. Sure the engineers did the actual work, but there will always be an adventurous investor whos willing to put lots money on the line in order to make it work. To me, this is more ballsy than put in time and elbow grease.
"Can you shut up and let me teach you some science" That is a great line!
Yes
😂
So it turns out that who really had a vision were all those guys working secretly to create the iPhone. Love this story. I personally never liked Steve’s arrogance and being credited with stuff he didn’t even envision as his own, because of his temperament and people afraid of him, all he had was a salesman ambition. Credit where credit is due. No wonder Steve left Tim Cooking as CEO for the same greedy mentality. Anyway, good this video shines truth of the true visionaries and creators.
Eh, its not all that black and white. Apple had tons of incredible engineers when Jobs wasn't there, from 1985-1996. But it made Apple go almost bankrupt. Then Jobs returned to Apple in 1997, with most of the same engineers and team, and from 1997-2011 you saw Apple go from Bankrupt to the richest company in the world
Steve at the end of the day was the Face of the company and solely responsible if anything went to shit. The CEO is someone everyone can point at to if everything goes to hell.
So an analogy will be talking to a cult leader
At least Jobs was willing to develop new products. How many ideas has Tim Cook shot down over the past 12 years? The only new product of significance Apple has released in his entire tenure was the Apple Watch and that was already deep in development when he took over.
The finger works company they bought pioneered tough screens and have been forgotten in history.
Wow, all it needed was just a group of highly professional engineers and scientists and just like that he changed his mind, what a great man 🙄
Not that great. He stood on the shoulders of other genius and took the credit.
@@jonfreeman9682The commenter did everything to convey irony, and you still managed to miss It.
This is why Apple was so successful in the early years. Even though Jobs was a tough boss, and a hardass, he made his employees do the legwork to prove to him - a stand-in for the pig-headed consumer - why the product would work. And because his company did the legwork to prove the idea could work and be implemented into a great product that people needed, Apple and the reputation of Steve Jobs skyrocketed. Tim Cook could take a page out of his book.
He drove his staff hard and was a bit of a tyrant. But that's what passion is all about. But there's a whole team of people with great ideas and they had to convince Steve who is smart enough to know when he's wrong.
Do more research, he held apple back. Apple can't exist today without continued support from microsoft, google, and samsung. If jobs wasn't in charge as long as was, apple would be so much more successful than they are today, they wouldn't have to rely on their competitors to exist.
You're delusional
@@MegaLokopo Collaborations and partnerships amongst competitors are literally everywhere, such as how you may be using a pc or mac to read my comment from a google's product ie youtube. Ergo by your logic, Microsoft and apple should develop their own native video sharing platform since More reliance= Less successful, right? In a simpler term, I should stop outsourcing my shelter, food, healthcare etc etc since I would somehow be more successful getting all that shit from myself, right?
@@aisopia4693 Collaborations and partnerships are different than what microsoft, samsung, and google do to keep apple alive. Of the four companies, apple is the only one that would fail over night if the other three disappeared. But if one of those three was the last one left, they would be more successful than ever and would thrive.
How many times have I listened to an argument where at the end one party said - you are right, now I see things from a different angle, it has changed me. It never happened. It's always an ego competition.
as always, loved your story telling
LOVE your mini-docs. Crazy to learn that Steve Jobs was vehemently against the iPhone. A note, in the development world, the Apple App Store is not considered to be an "open" platform. It is considered to be a walled or fenced platform. Open would suggest that anyone can build and deploy an app to it. This is not the case. Android has the closest thing to an open platform amongst the major phone operating systems and that is only with side-loading out side of the Android App Store.
But he was smart enough to change his mind. Steve Ballmer was still laughing at iPhone believing in keyboards.
Wow it feels great to be part of the first 10 viewers. I watch all your videos and never miss a single one. Keep up the great work Cindy!
Sadly, they dont even care to respond to you. Like steve jobs.
He always didn’t think that an idea that would become popular was good at first
Well he thought instantly the mouse and graphical OS was the future when he saw it at Xerox park. He liked the iPod touch wheel instantly as well but when he saw the iPhone touchscreen it was a Eureka moment.
Thanks for the book and article recommendations. Great video!
2:49 I had never seen this Nokia phone till today 😅
Thats my phone in the video. Its the 3300b, its the US version of the 3300. Its quite rare and obscure.
Not only a great video, but a very interesting and compelling story. Great job!
after watching this, i now realize that steve jobs should get zero credit for developing the iphone. why does he get all the credit for it?
Because he is the master chef who brought all the ingredients together. There were other talented people at BlackBerry, Palm, Microsoft, Samsung LG who were all trying to make the next generation phone but their CEO couldn't bring all the great ideas together to make it sing. The same ideas were there like an app store, camera but it was a mess. Steve Jobs greatest contribution was recognizing touch was the future and the app store would make iPhone explode.
The iPhone was mostly just a copy of the competition anyway😂 It even lacked alot of features other smartphones (and even dumbphones) had for years. Litteraly the ONLY thing iPhone 1 had was the combination of multitouch AND glass in the same device. But we already had both in seperate devices. The rest was just things we had for years
@@Oystein87 there wasn't even smartphones before the iphone. Unless you consider the blackberry a smartphone. You have no clue what you are talking about. Apple created the entire market for smartphones, for ipods and for tablets. Recently they created the apple watch which was the only thing that caused fear in the watches industry. After the apple watch the industry lost a big part of its revenue.
@@mikatu Uhm, yes there was😅 Blackberry? Really?🤣 No, we had tons of smartphones before the iPhone dude.. The iPhone was really late to the game actually. I was old enough to own smartphones before the iPhone so I know this from experience. And you can't ignore all the documented facts either so.. The first smartphone was invented back in 1994😉 Just Google "first smartphone"... Apple did NOT create the intire market for smartphones in anyvway🤣 Are you high? Maybe learn some basic history before commenting....😉 And the rest of your comment is also just full of faults so yeah.. You better learn the basic history, dude👍 Or maybe actually watch this video you are commenting in?
@@mikatu People who buy apple watches aren't people who buy watches, and certainly not the expensive watches. There were several smartphones before the iphone, and that doesn't just include blackberrys. You really have no clue what you are talking about. Apple has never invented anything. They have never made competitive products, they simply make popular products. All they do is copy other's technology and market it as new. Then all of the apple sheep buy it because it makes them feel special. Even today the iphone is years behind other brands phones in so many ways.
2:54 Oooh NOKIA... 😂😂😂 What where you guys thinking?
Too much money and complacency, this isnt even the worse phone nokia outed, they had a lipstick phone and several phones where u had to alter your texting style😂
@@jessicaregina1956 Jeeeezzz that's crazy
Jobs was against people developing apps for the iPhone. Only a handful of large developers pre-approved by Apple should develop apps. People then began "jailbreaking" the phones so other apps could be used. Jailbreaking was so popular, Jobs was convinced to create an official app store to regain control. It turned out to be be a golden goose + led to the popularity of the iPhone & later iPad.
1:09 I can't believe Steve smashed his phone when his calls dropped just like me
As Johny Ive said “This is going to change everything”. It’s really smart people (working in a team) who dream of changing the world who actually do.
I see you are on a Walter Isaacson binge reading tour. I am also reading all his books at the moment.
well, what do you know? The engineers were actually the person who did work and only gets a portions of the profit.
I'm not trying to be rude regarding past videos, but I think this new one is back to what I consider to be Newsthink quality. Many of your recent videos, while somewhat interesting, lacked the ability to really hold my interest. I would rate many of them at C+. This one is back to what I would call A quality. Thanks for what you do.
Thanks for the feedback! Story ideas are greatly appreciated too.
You’re too eager to believe any bullshit you read on the web!
Great piece right there Certainly a great leadership skill to acquire from Steve. Thank you
Very objective - well done!
When I heard of the iPhone, I thought it was a really dumb concept. I mean -- An iPod that you can make calls on??
I think the idea was minimalism - instead of carrying lots of different things, reduce them to a small form factor and declutter.
So fascinating omg. Imagine if it was never made
a very good video and story telling..
This is why it takes a team. Jobs was the salesman and because he was in the forefront he got the credit. The engineers behind him couldn’t do whet Jobs did. Apple needed the whole team.
Intellectual flexibility at its finest!
“That’s the dumbest idea I’ve ever heard.” - Steve Jobs 😂😂😂📱
Great piece
Steve Jobs was willing to change his mind, if a compelling argument against his idea was presented. He was only reverent to an idea, if it was the best in the room, not necessarily his. The fact is with the iPhone, Apple first changed the world around it, then changed its mind. The iPhone changed the industry’s way of thinking in numerous areas, some of which are- 1. The UI 2. The business model 3. Relationship with carriers 4. The touch screen Only when the the above things were done, the iPhone was introduced. It had to be revolutionary to disrupt an industry that at the time was basically in a coma.
Palm / Handspring tried to do this before Apple. But the cellular market was a very closed, myopic world. Phones were designed by / to the specs of the various carriers. And because of the lack of a unifying standard, each network had to design its own phones. Palm tried with (Treo), but never had the power to dictate terms to any carrier. Apple, however, was a giant; if you say no to Apple, they'll go to your competitor. The iPod, as much of a mess as they were before the iPod Touch (aka iPhone), was HUGE. People would buy it just because it has the Apple logo on it! Palm also had sizable loyalty, but no one would let them build the phone they wanted to build. (Nokia famously laughed at the idea of taking a picture and "texting" it to someone.)
@@jfbeam Spot on (although I did like the white iPod Classics). Funnily enough Steve Jobs on stage numerous times praised palm, specifically its concept of docking. Palm did try a version of the App Store but didn’t nearly make it as seamless as App Store. Apple standing its ground has led to perfection curation of their products’ user experience. When the iTunes Store first started I remember reading that Apple was pretty fixed on 99c song offerings and stood their ground on that as well, even when they weren’t as big as they were few years later. They basically dictated to the music industry at time as well, because they knew what the listeners (customers) wanted, and record labels at the time had no connection with the actual consumers who were the listeners, just their distribution channels.
The best video I've seen so far about the iphone creation process. Great job!
Is this the same Corning as in Corningware who use to make those white platters with the lids and the little blue flowers on the sides?
Yes Corning owns corningware
@@Newsthink that’s what I thought and they also own Pyrex and Corelle plates
@@michaelsegal3558 They no longer own those brands. Corning no longer makes consumer products (only industrial products).
Steve Jobs......Visionary. Yeah right...!
I've read the book "The One Device" and it's an awesome book. But could you do research on whether the Vision Pro thing could change the world like the iPhone. Because with the Vision Pro, Apple is trying to reinvent how we interact with "Spatial computers" or "Mixed reality headsets".
That isn't their goal, if it was they wouldn't be making a headset. They would be making the input device. It is much too slow to input data into the vision pro and most vr headsets in general. It is going to be a long time before a world changing event happens. And as it always has been before it won't be because of apple. They will simply pretend they invented something and market it to their customers as new and innovative or maybe courageous, and then all of the apple fan boys will buy the new version every year waiting for it to actually be good.
It’s ironic that Jobs didn’t want the iPhone and yet the iPod has been discontinued and iPhone lives on
Team work with new ideas because all of a sudden a light bulb goes off in the brain that can happen any time when you let the hard working brain is at rest to allow play.
So we owe it to those who risked getting yelled at, humiliated and fired maybe even black listed.
Me too read it in that book.
3:56 Computers, music players, and cell phones converged... That sounds a lot like how Steve Jobs introduced the iPhone in 2007 with his "3 products in 1 device" spiel.
Cindy, you did again! Good job! 👍🏽💯
Love your voice
George lucas on jar jar Bink's: this will change everything
0:21 What do they mean by "pocket protector crowd"? Is the pocket protector a personality type in this context? What kind of?
Euphemism for "nerd". In other words, it wouldn't appeal to the masses. Jobs wasn't a fan of PDAs either. PDAs had a lot of appeal, but tended to be more of a "business" toy. (i.e. not something the average house wife would use.) That is, until a phone was built into them. I didn't see many Palm Pilots or Handspring Visors, but I saw a fair number of Treo's. And then iPhones just explode.
I’m pretty sure the phenomenal success of the Blackberry had something to do with Jobs changing his mind. But since he was “the inventor of the smart phone” was never likely to admit that.
OMG this is an infomercial!
My boss often tells me that I should use my phone more often 🤣. Mostly it's the other way around people get told to spent less time staring at their phone. I just don't share the same obsession with those things. I own an iPhone, but rarely have it on or with me. It is somewhere and 2 or 3 times a day I take a brief look at it. But I have to admit that it is a fine piece of innovation.
Different generation. Young folks are glued to it.
The iPhone happed not because of Steve Jobs but in spite of Steve Jobs this guy was great at telling people their ideas were garbage and all that did was make them try 10 times harder at making their dreams a reality so maybe it was jobs that gave people the motivation to make something great or maybe something great would have been made even sooner if jobs wasn’t Constantly telling them their ideas wouldn’t work
Haha ha good one. You may be right on that if iPhone didn't happen it was going to happen eventually but with another company. Touch and app store was the future but the iPhone got there first. Other companies like BlackBerry and Google were working on it but Apple got there first.
Well in this video, I realized Jobs , did not "Think Different" at the iPhone idea at first. 😅
LG Prada the first multitouch of phone in the world
I really am grateful to u for you great educational videos I have a request can you please make a video on schrodinger no one talks about him I don't know why such great scientist is neglected Please!!!!
It's exactly was my thoughts when we got a rumor that next iPod will be integrated with a phone. Why do we need a phone there where we had almost perfect audio player. Anyway, people enjoy iPhone now.
So it wasn’t even his idea. You gotta admire the man. Didn’t do shit took all the credit
That's a little oversimplified. He recognized touch was the future and bought finger works company. That's infinitely more than he paid Xerox park for stealing their mouse and graphics interface idea.
I used Sony Ericsson P1 same time first iPhone was presented. And it had touchscreen, which I used with my fingers. Also it was possible to install java apps and they even gave gps for navigation. And there was a lot of similar to iphone devices at the same time. What this guys invented exactly?
the sony p1 phone had resistive touch screen which required a stylus, not a high quality capacitive touch screen...those are not good, which is why no companies make them like that anymore. regardless if you still think that phone is equal is fine, but nobody who really discusses the tech industry says steve "invented" the iphone. that is of course engineers and software devs. they do give steve a lot of credit that he deserves for the marketing and business side. this is undeniable. so if the claim that he didn't "invent" the iphone, then you win, but it's not a good point. his impact on the culture and industry is a far greater claim though. he started NeXT in 1985 or so and created a really advanced OS and focused on object oriented programming. this is the base of the iphone software stack and the mac OS stack. it's a huge accomplishment and it's something that is worth exploring rather than arguing the silly stuff like "my sony p1 did the same thing" (which is verifiably false).
@@homelessbag I used with my finger. There was big 3 “buttons” in the bottom of the screen, easy to press. But I just used my finger for the whole interface. And even maps. And messaging (ICQ), same way I do it in whatsap now. Tried stylus one or two times only. Resistive doesn’t support multitouch, not finger-touch.
Jani called him :-)
It should be noted that Apple did try to sell the Newton which was a massive flop. The stigma is most likely what made Apple have a distaste for trying to make the iPhone.
The Newton wasn't a Jobs creation. And it wasn't that much of a flop. It was a bit before it's time. And handwriting recognition was always going to be crap - esp. with the processing power of the era. It's a neat gadget, but it was rather expensive, and really didn't do a very good job of filling any niche. Palm was pretty much the goto for any PDA. Sure, the screen is small, but it'll fit in a shirt or jacket pocket. No model of the Newton would fit in any pocket. (even many hoodies)
A great mind can change.
You forgot a key feature that the original iPhone was missing. Cut and paste. It didn’t come for another 3 years via IOS
Good video
everyone i know who held an ipod in those days asked why isnt a phone included? then everyone act like it was a huge surprise
The front face of companies are usually never the ones that are the innovators. At least in our current economic model.
That’s crazy, Everyone credits jobs for the iPhone.
Why should Jobs get the credits in the end? I mean, of course he had the last word sometimes. But those who worked on the iphone are whom deserve the credit and even a prize; they changed an entire industry.
The “glass” part of the story is B.S. overall. AT&T had to give the iPhone an exception to its 1m drop test - the ONLY phone it carried that had that exception.
The video seems to portray Steve as the anti-iPhone guy. It's my understanding Steve would argue an argument sometimes just to see how sure the other person believed in what they were arguing for. It seems to have been a good business strategy. ;) Also, the reason Steve wanted glass on the iPhone instead of plastic was because if plastic got scratched or broke the customer would blame Apple for a poorly made product, but if the customer scratched the glass or broke it they couldn't.
Jobs couldn’t program, design, or create, but he was the one thing this world loves. A ruthless businessman and salesman.
i am always wondering, what happened to apple? from being a creative and innovative company, nowadays they are selling us the same phones again and again...
According to Scott Forstall this isn’t how things went down.
ola medwedew @7:41
Let’s not forget the iPod Touch that was out before the iPhone
no it wasn’t. the iPod touch was released in September 2007, the iPhone was released in June 2007
He found out later. He was wrong.
The iPhone, not a success because of Jobs,… a success despite of him….😂
OMG how incredible of a genius Steve is! He hated the idea of an effective iPod with the feature of being able to call, calling it stupid, when confronted again and again would refuse to even budge, and only was able to change his mind after many many people planned and tested all in secret, and only THEN did he finally consider it. And even then he refused to add the feature to his product that would ultimately bring apple 50% of their revenue! What a GENIUS! What a SCIENTIFIC THINKER! Do you hear yourself? 'Scientific thinkers' do not scold an idea on first time hearing it. Scientific thinkers don't force people to work on an idea in secret. If he was a scientific thinker, he would encourage his employees to spend some of their time on this kind of thing, and then when it show itself to be compelling then they would consider going all in. Wtf!
try running a company, you would be amazed at how many expensive "leapfrog" ideas everyone has and how limited your resources is, especially if you are trying to make a profit. Your way of operation would only work if you assume your shareholders as some sort of cash cow that is ignorant to their finance
@@aisopia4693 Go study the history of Apple, esp. the Jobs years. The Lisa was built to his idiotic requirements. It was insanely expensive, difficult to make, and well on the way to bankrupt the company. And then at NeXT, his obsession with building a perfect cube tanked NeXT. He did the same stupid at Apple with the G4 cube. The iPhone 4's antennagate was the result of his artistic requirements.
This changes everything I knew about Steve Jobs. He was actually an idiot who was in the way.
He wasn't the nicest guy. His tirade is legendary. There's two Steve Jobs movie but the one with Ashton Kutcher really captured his personality.
7:41 Medvedev, lol
This video should have given more credit to the engineers and designers and less to the ability of Steve Jobs to change his mind
And lots of people thought Steve Jobs invented iPhone and other Apple products
Well he brought it all together
@@jonfreeman9682fun boy here defending Jobs everywhere
Only people who don't give a flying fuck would think like that. But at the same time, Alexander the great didn't conquest Persia to west of India by himself, but that wouldn't matter to most people since no one can deny the continuous feats accomplished under his leadership
He definitely knew where he didn’t want to go with technology. He just didn’t know where the future was until he saw someone else’s creation and could see how it could change the world if marketed correctly. He was great at grabbing an opportunity when it presented itself.
This isn’t true. They made a larger iPhone prototype and he loved the idea but he told the engineer and design team to make it smaller. Steve was an innovator. He wasn’t concerned with the money and sales.
How come no one talks about the logo…? … The object which , is and symbol of the first sun???
"The mind is sharper and keener in seclusion and uninterrupted solitude. No big laboratory is needed in which to think. Originality thrives in seclusion free of outside influences beating upon us to cripple the creative mind. Be alone, that is the secret of invention; be alone, that is when ideas are born. That is why many of the earthly miracles have had their genesis in humble surroundings." - Tesla
You have a very soothing voice. If you made meditation videos, I would watch them.
Mamma
Imagine apple start charging for iOS updates.. just how Microsoft charged those who wanted to upgrade Windows 95 to Windows 98. It wasn’t free.
Too much power for a businesses man
He also thought the idea of a phone that was 5 in was ridiculous lol. Now Apple makes 6-in plus phones
There is no evidence that this happened. Just evidence that people wanted to sell a book (and promote their KZhead channel). After the release of the iPod Touch, it was obvious to everyone that Apple was going to release a phone version of it.
Everyone needs to be convinced to buy something we are able to live without. I myself would probably think the same if I were on his place back then. It is always risky to selk something new like iPhone was. Remember 2007. Social media did not have such popularity. I was interested in the first iPhone technicaly, but I did not want to own one. Didn't actually need it in my everyday life.
That’s why I don’t know why everyone thinks Steve Jobs was such a visionary
I don’t know why people are shocked. Even the max took a strong team
But to defend Steve Jobs he has said in many interviews. Building a great company is choosing and hiring an A+ team. I’m only one guy surrounded by an amazing team 👍 Steve Jobs personally chose his colleague Tim Cook to become the next CEO.
That he did. Tim handled the logistics and manufacturing. After Steve passed sadly the core team all disappeared.
Good video calling out the reality. If only all people looked beyond the surface. Successful genius is all to often ruthless ahole leveraging off the back of actual smarts and hard work
All because Steve Jobs was willing to change his mind…. WOW So the people who worked so hard to bring him around to their idea AND all the work they put into realising it, irrelevant…?? WOW!
Jobs gets mad and throws his cell phone when it drops his calls but apple made a iphone that if you held it wrong it would drop your calls
An ipod, a phone and an internet communicator...
I hate it because iPads and iPhones need special screen protectors to minimize fingerprints and smudges.
iphone screen protectors are not to minimize fingerprints and smudges...they are to reduce the chance/risk of your screen cracking due to drop damage...nobody buys screen protectors to protect against fingerprints
Did Steve Jobs deserve the merit because have been convinced?
But yet many iSheep still see Jobs as this "visionary!" No, I'm more likely to call Jony Ive or Steve Woznaik a visionary! Lol.
I don't know this seems very contradictory to every other iPhone history video out there.... Are we sure this is all true?
I wouldn't go as far as to say Jobs thought like a scientist. I think he was more of an opportunist.