Stanford Webinar - The Secret to a Perfect Search: How Big Data Improves User Experience

What makes “googling” the best way to search for something on the Internet? Google's search scientists know the answer lies in the data.
Join Rajan Patel, Stanford Instructor and Google Engineer, as he shares insights into the manipulation of large complex data sets and how you can turn them into valuable, actionable information for your company.
You will learn:
- How to ensure effectiveness of mobile searches
- New approaches to natural language and popular queries
- Ways to maintain search result “freshness”
Presented by the Data Mining and Applications Graduate Certificate (stanford.io/1XjCvQt)