Paytm presents “The Divide” | A Social Experiment
2021 ж. 5 Нау.
2 783 124 Рет қаралды
On the path to gender equality, financial independence and literacy has been an often overlooked step. This International Women’s Day, Paytm encourages Indian women to separate finance from gender and become #FinanciallyEqual
they should be teaching this stuff to us in school, instead of half the garbage we're forced to learn instead.
Mitochondria is the powerhouse of the cell
If u would have taken commerce than you would know about this stuff
@@harshagrawal5435 why would someone take a stream just to know basic stuff everyone needs to know
You have an idea how to change the world or our system. Take it up to form a team of Mentors who teach such stuff to school-going children for free. I'm sure many parents would be happy to have their kids mentored and you may get financed for it. No use leaving it to THEM or blaming THEM. Be the change you wish to see in the world 😀
@Ray Read your own sentence "Daddy" ki paris. A good dad should try to teach & instill such responsibility instead of spoiling them.
Did you ever sold personal data of your customers? Paytm: Stepping forward..
😂
Stupid progressive bs. The west is gradually realising this. We dont need lectures from profit hungry corporations. Under the guise of social justice, these ppl slither their way in our pockets.
😂😂😂🤣
😂😂
🤣🤣🤣🤣🤣
If my mom could be here she could be ahead off all because she left job to become self employed and even looks after household🙏 proud of her
Tell her too
And what about you?
That what's the thing is the women's making their choice to become housewife and to make busy herself in the household things not men's are forcing them
T C bro your great that your mother is well educated and is working... 👍🏻
@@moblalgming1172 its not that simple brother, family support and incourgment is a big factor. we teach women to be home centric and to be outside centric/ less emotional. most men and women r brought up in stereotypes.
I wish schools had taught us these things that actually matter in real life.
If u paid enough attention to your math class you have known .The school taught everything it just never paid attention. And after that you get to the colleges for better knowledge
@@gpagrawal3206 Our schools taught differentiation and integration which no one uses in day to day life. What they definitely didn't teach us was how to manage our personal finance which is such an important aspect of our lives.
@@gpagrawal3206 they don't talk about money how to invest them or manage them use alpha beta in your bank account 😆
@@animeshb1238 for an empire to build, the base must be strong, plus you cannot build the top floor directly. Each and every floor is important and so is integration and differentiation or any other topic. You might not require it right now, but somehow it is necessary to learn basics
@@sakshipatil5155 Sorry but unless I am working as a high level engineer or researcher, I don't need differentiation and integration in real life. In fact you will forget how to solve them if you don't practice for a few months. Moreover the math behind personal finance is simple arithmetic and percentage, it is how to apply them properly in the real world and the understanding of markets and financial instruments available is a little difficult. If these are taught in schools , or atleast in college, it will give quite an advantage in adult life - where we will be able to apply them as soon as we as start earning as compared to learning them from scratch late in adulthood.
Life skills every parent should teach kids to make them independent -Manage money -Cook -Self starter -Talk to strangers -Manage time -Cope with failure -Laundry -Be organized -Value of saving -Power of investing -Importance of taxes -Driving -Ethics / Manners -Staying Fit
Marketing level:- Ultra major pro max vision 😂
😀😀😀😀😂😂😂
@@dontcheckmychannel5882 but why
@Ray instead of humiliating, if one encouraged, it wouldn't be bad!!
None blamed men, they are just trying to make women realize that they should be more aware
Tu currect point pkdha hh..
such a satisfaction..the day i started SIP by my own self and understood the financial investment...I stumble on this video!
Good video nice
I should ask SiP in stock or through mutual funds?
Let's have a subject on finance. CBSE: Naa, let's learn why Akbar is great.
Those who don't know history are destined to repeat it.
@@dishantgarg7342 very true
Ye video shayad scripted ho sakti h Ye shayad humari education system mein fault ho sakta h Par ye kuch ladkiyon bhi kahin na kahin galti h Girls apne haircare par, hair highlights par, skin care par, makeup par, pedicure par, nail art/extension par, apne dresses par, sundar dikhne par jyada focus karti h Unke liye ye sab financial literacy se jyada important h Voh chahein toh ye sab bhi sikh sakti h Kai ladkiyan hoti h jo sab kuch jaanti h toh unse sikh le yaa KZhead se seekh le ya webinars se ya courses se sikh le par nahi humein kya karna ye sab sikh kar aur agar jarurat padi toh bas jyada se jyada ye keh denge ki humein sikhaya nahi gaya jabki sachai ye h ki tumne kabhi sikhne ki icha rakhi hi nahi 🙄 Bas phir aise social experiments se men ko guilty feel karva rahe ho Mein har kisi ki baat nahi kar rahi jeise ki bahut saari housemakers hoti h jo sab kuch jaanti h par kuch hoti h voh nahi jaanti iski vajah kuch bhi ho sakti h Par jahan tak ho sake toh sabko seekhna chahiye
@@anshikagupta1114 It's all about retirement. Men still need to earn by any means after retirement and hence the investment plans. Women's salary is mostly used to uplift a family's social status like buying expensive things and living in the present.
Akbar brought about a lot of political and economic reforms. That's why CBSE inteoduced it. Read your books. Stop complaining.
Whose here after watching this vid in ad ....
I learn something here through this video , everyone started journey at the same time but everyone postion changed finnally so like that our life also same . while taking a decission think deeply and step inside.
Bruh it's not like men possess this inherent knowledge or anything. Please understand I feel this could be scripted for the sake of Women's day, my mum knew most of what they talked here its just not true what is in the video
@@DhruvKumar-us5eq Women se related nhi bnayenge toh Likes kaise payenge sab Women Card khel the hai be it Films, Advertisement, Politicians, Media anyone agr iss baat ko smjho toh
@@DhruvKumar-us5eq its scripted ofcourse
@@DhruvKumar-us5eq it's scripted no doubt but there is nothing wrong in women knowing the finance. I agree many women do know all this but there are many who don't. Isn't it true that in India the burden of having a job and be a earning member is mostly on men while women have a choice. Isn't it true that in many households of India women are still dependent of men for their financial needs even if the women is earning still her money is in many cases managed by her husband. By knowing finance women would actively participate in money related matters and it will also lessen the burden of being the breadwinner on men.
@@rityasrivastava8212 what about the woman who is not married but still hold a job .
Should have made a longer video capturing peoples face when they move back. This would actually let ppl know what important things they are missing on.
Thanks bro for your comment. It helped me for my class assignment
Someone from marketing section doing a nice job..😂😂
Yess bro
Ur face!!
@@likhitha5 needi kuuda😁
Jkkllpplll0 lp p p 🍊 @@Amanm03
😂Ya
I watched this ad without skipping it because some ads are really made for us😍😍😍😍
Speechless... such a drastic difference between men and women
How could u say it's difference there is not any difference between men and women,the women itself realize that they are not knowning about financial management because they were busy in househol from this u could clearly see that this is theirs choice to become household
It's not there choices of anyone but responsibility which fall on. That states the seperatly for men and women.So,we see this difference
@@moblalgming1172 if u brainwashed a child from childhood how they are supposed to think outside box.
@@moblalgming1172 there are many differences between men and women. And that's a natural thing. Ppl should accept it.
@@durbek4389 I know there is difference but ad is showing useless thing
What a unique way... Nd heart touching message for society
Paytm is a Modi agent.
@@newreach936 Ok now I understand that Paytm doesn't have Guts to make Ad in case of Farmers Protest
Ye video shayad scripted ho sakti h Ye shayad humari education system mein fault ho sakta h Par ye kuch ladkiyon bhi kahin na kahin galti h Girls apne haircare par, hair highlights par, skin care par, makeup par, pedicure par, nail art/extension par, apne dresses par, sundar dikhne par jyada focus karti h Unke liye ye sab financial literacy se jyada important h Voh chahein toh ye sab bhi sikh sakti h Kai ladkiyan hoti h jo sab kuch jaanti h toh unse sikh le yaa KZhead se seekh le ya webinars se ya courses se sikh le par nahi humein kya karna ye sab sikh kar aur agar jarurat padi toh bas jyada se jyada ye keh denge ki humein sikhaya nahi gaya jabki sachai ye h ki tumne kabhi sikhne ki icha rakhi hi nahi 🙄 Bas phir aise social experiments se men ko guilty feel karva rahe ho Mein har kisi ki baat nahi kar rahi jeise ki bahut saari housemakers hoti h jo sab kuch jaanti h par kuch hoti h voh nahi jaanti iski vajah kuch bhi ho sakti h Par jahan tak ho sake toh sabko seekhna chahiye
Very generic nd beautifully articulated evry aspect !!
Very thoughtful,,even after getting educated , socially aware there is a difference neglected and created by us which needs to be filled up not to be covered up ....
Really gr8 thought
@@shreeyasonar7419 thnx dear...😊
@Prithvijit Mukherjee thnx...😊
Every single person whether he or she should learn about financial freedom 🙂
For me there were 2 different learnings from this video: 1. Let's take our mothers, sisters, friends ahead by giving them equal opportunities to handle Financial Investments, Current Affairs, Budget, etc. 2. For women who already have the opportunity, take the ownership of equality in every aspect including Financial Investments, Current Affairs, Budget, etc.
Quite an eye opener for the society...such social experiment should be shared in every social media to make our country more financially knowledgeable
wow, this is so inspiring,since I'm still studying in school I'm gonna improve my knowledge in all fields . tq Paytm to inspiring us
I am lucky to have learnt how to manage money since school days.. thanks to my parents!!
Mam please give me 20 rupees
Good job ok
@@sakshamsingh3969 tell Paytm number
@@nekhillkumar7397 Paytm no 9621924686
@@nekhillkumar7397 please give me 20 rupees 🙏🙏
Who is coming Here After Paytm Notification ?
No one.
@Ray True like nobody in my home burdened me to learn these things, I learned by myself experiencing things. These papa ki paris are just giving excuses cause I know a lot of girls who would be standing in the front of this experiment.
Ye video shayad scripted ho sakti h Ye shayad humari education system mein fault ho sakta h Par ye kuch ladkiyon bhi kahin na kahin galti h Girls apne haircare par, hair highlights par, skin care par, makeup par, pedicure par, nail art/extension par, apne dresses par, sundar dikhne par jyada focus karti h Unke liye ye sab financial literacy se jyada important h Voh chahein toh ye sab bhi sikh sakti h Kai ladkiyan hoti h jo sab kuch jaanti h toh unse sikh le yaa KZhead se seekh le ya webinars se ya courses se sikh le par nahi humein kya karna ye sab sikh kar aur agar jarurat padi toh bas jyada se jyada ye keh denge ki humein sikhaya nahi gaya jabki sachai ye h ki tumne kabhi sikhne ki icha rakhi hi nahi 🙄 Bas phir aise social experiments se men ko guilty feel karva rahe ho Mein har kisi ki baat nahi kar rahi jeise ki bahut saari housemakers hoti h jo sab kuch jaanti h par kuch hoti h voh nahi jaanti iski vajah kuch bhi ho sakti h Par jahan tak ho sake toh sabko seekhna chahiye
I can't thank you enough this is eye opening, really we need to learn and teach. There was so much learning inside it.
I have always felt that there should be a separate class for practical life lessons, scrap moral science, I mean, clearly some people will never learn morals even if you jam it down their throats. Wish equality to women ASAP 🙌🏽
@112358 853211 you can tell a simp when you see one
@@dv9239 you can see a jerk when a man wants gender equality and the jerk starts insulting him for that. Grow up.
@@Balli942 Are you calling all men jerk. So should I call all Women sluts. This isn't done girl.
There is no inquality for females infact they have more rights and support by government than boys. And this is not equality, equality means equal rules and rights for everyone but our government is promoting a particular gender and they say it's equality.
@@miners5293 That support is required because women have suffered for years, women don't get any share in family property in most cases, and many more. Don't just look at a few rich families and say everything is ok.
The way realisation .. how distinguish we are, financially and in overall equality.....
@Ray Ninja Technique to increase their Customers, followers, likes, Audience be it any platform Nowdays like Web Series, Advertisement, Apps, Products,Films...inko lagta hai Ldke kch smjhte nhi hai😂😂😂
Ye video shayad scripted ho sakti h Ye shayad humari education system mein fault ho sakta h Par ye kuch ladkiyon bhi kahin na kahin galti h Girls apne haircare par, hair highlights par, skin care par, makeup par, pedicure par, nail art/extension par, apne dresses par, sundar dikhne par jyada focus karti h Unke liye ye sab financial literacy se jyada important h Voh chahein toh ye sab bhi sikh sakti h Kai ladkiyan hoti h jo sab kuch jaanti h toh unse sikh le yaa KZhead se seekh le ya webinars se ya courses se sikh le par nahi humein kya karna ye sab sikh kar aur agar jarurat padi toh bas jyada se jyada ye keh denge ki humein sikhaya nahi gaya jabki sachai ye h ki tumne kabhi sikhne ki icha rakhi hi nahi 🙄 Bas phir aise social experiments se men ko guilty feel karva rahe ho Mein har kisi ki baat nahi kar rahi jeise ki bahut saari housemakers hoti h jo sab kuch jaanti h par kuch hoti h voh nahi jaanti iski vajah kuch bhi ho sakti h Par jahan tak ho sake toh sabko seekhna chahiye
It's not about who is in front and who is in the back The point is, women in india are not financially independent. Even if she is earning, she needs assistance for investing and handling that money Which shouldn't be the case. This needs to change... A very good initiative taken by paytm.
They are just advertising bro
@@nishantmaderna6295 Ya but they are speaking facts too.
Not just women, Even man in india are less aware of these things. Cause of our educational system. Nobody told us these things.
@@paridhigupta6171 it's just one sided mentality . Nothing else .
@@paridhigupta6171 nd u are liking ur own comments 😁 does it make u or this video right ?
Speechless.... Simple game has proved so much real face of society.... Thanks a ton for this ....now we too can check ourselves and grow
This video has touched me greatly, like seriously! I am a young girl and nvr much into finance or money, it's always something I find least interesting to deal with. But this video makes me feel the importance of "ATLEAST KNOWING ECONOMICS", atleast being aware about financial aspects and matters! I will definitely learn about it soooonn :)💕
I dropped a video on my channel touching on financial literacy definitely a good watch
Empowering and educating is not only my passion but by Mission in Life. Thanks for this video highlighting this gap.
Am I the only one who was imagining myself going forward 4 steps in every question? I am really thankful to my parents Being a girl...I am more proud of myself now My father is post graduate..still he ask me to make his payments... I do my payments myself.. I earn and do investments myself. I know how to save...I love to see bank details and n.os of my hard earned money. I continously keep saving. I can make food for myself. Thankyou so much...now I am feeling like I can do anything
Yeah actually You know all the basics a human being needs to know which most people don't in this era If you are living a happy life as well, You will actually be a perfect human being
that's awesome :)
Your husband will be lucky
@@gohan12991 Unmarried 22 year old
Now this is what needs to be trending on no. 1 ...awsm video kp up the good work👍
In d end it is all about selling mutual fund and insurance by playing with people's emotion..😆😆🥱🥱
Hahahaha!!!!!🤪😜😜🤪😝😝
🤣
Precisely!!
Mutual fund sell krney mein Gltti hi kiya jraa btaa?
@@Rahul-jb3xd mutual fund sale karne me kuch galti nahi hai. Par ee log iss gender issue ko ghuma firke apne business se jod rahe hai
Damn this was just an mind blowing ad or we can say social experiment. The gap must be wiped up. Thanks alot paytm to rising this concern.
It's great... Might it be better if it would for a little more duration... I really loved this step to spot the difference between the men and women in financial matter... Moreover it's a huge learning not only for the participants or women but also to many men who don't have this knowledge... It's really a great work
There are many things like this which should be taught in school.
Common they are actors if not trained, normal people can not give such an expression, explanation, and that too in a specific tone. Business men know how to tweak people's emotions to sell their shit
I thought the same.
But I didn't knew answers to most of the financial questions. Truth hits hard when it's about you. Anyways, I will work on it to change it
Today I can proudly say that my father teaches me all these financial things. Yes a woman should be financial independent.
What about questions on child raising? It's easy to set up a divide with loaded questions...
Whataboutism is what comments section is all about!!
Bro this is not a Johnson n Johnson company experiment, I hope you got it otherwise it might took ages to explain about how advertising works.
Mind-blowing ,such a awesome ad , message illustrated ina brilliant way
Such a great video that exposed the social reality and tells the importance of Financial literacy for women.
This was such a strong message😳😳
There are a lot women who know everything for exam my sister And our finance minister is also a women We shouldn't forget it
Yes right, but this video is for the awareness of many
Agreed but 90 percent women doesn't know.
Many women definitely know a lot about finance but our finance minister ain't one of them.
The point is its not generally encouraged that women learn to handle there own life and finances independantly
@@draconadjawners667 agreed
"I prepare for UPSC" Paytm- "Oh buddy you are yes to everything"
The difference we never notice and still present in between men n women thanks alot for telling me n emphasizing on it
immensely beautiful thought and it's expression... even i never considered these things
Bahut achcha hai
An eye opener story which every woman faced but never realised. Time to wake up and work on it. It's never too late nor too early.
I agree Gunjan
Great knowledge they should start giving these types of lessons in collage or schools
Bery much eye opener , what we think of equality in real life and what financially independent in real means. A very good video going to share this to every women and men i know.
Wowwwwww. What a good set of questions!!!!!!
It is more disheartening to see how big tech capitalising our emotion for grand launch of their product
Yup.
It did show reality though
@@QwertyQwerty-eq7th you incel here again?
@@QwertyQwerty-eq7th Even in the bank there are a lot of women employees. My dad's friend owns a CA firm... A lot of women work under him. It's just emotions ka khilwaad.
Really ,it is an awesome experiments to know how we are far behind ,and depending on others ,ad what a lesson we learn from this vedio . Thanku paytm ,
grt msg reality of society n position of women in handling finances...
Very excellent advertisement . If my mother was there in that advertisement she would be in the front line along with the men . I am proud of my mother that she is taking care of my family financially and in every way . I just love her . This is my favourite advertisement i had ever seen .
its all about women's day special. good social experiment.....
This video was really a great eye-opener for many of us.
It's really an eye opener for many people around us that women empowerment starts with handlings and learning the finances !
I wish i could be there....i must in front row.... because m a person of tax nd finance... double b.com with distinction plus ca finalist plus LLB passed too, computer proficiency too😉...i handle all investments banking credit cards nd even loan related each nd every tiny details...sip, mf lic, ppf,nps,itr all 80c deduction etc etc etc......even in cooking too...if me nd my husband were there he must be in that row left😂😂😂....but i luv him that he didn't do these stuffs😂😘...he always feels proud on me fr this nd also make me 2 feel special ❤️🤩 P.s- call galz lyk us Paytm 😂😂😂😁👍
I would really like to know how Paytm works internally to solve this. Any idea where I can find this data?
Seriusly it was an eye opener...thanks for sharing this 👏👏👏
What an eye opener video this is! Hail you guys Paytm 🙌🏼...
The short thing apart from this is that men is loved conditionally that we are dependent on our father that he'll provide us something 😒...... Need to think 🤔 upon this why should he only be working so hard only for his family 🙏
Don't scroll down, you'll find people complaining the education system and doing nothing for themselves by themselves on the contrary.....sad reality...😔
This is among the few ads which i watched completely .... An eye opening .... Truth which needed to be changed ...
Nothing eye opening. A propaganda at it's best.
It's a great ad indeed..and the fact that it triggered so many incels by simply just asking questions 😂
What a damn concept it is! Truly eye-opening to so many people! Thank you Paytm for doing this! Love this campaign!♥♥
I am proud and grateful to say that I can say yes to most of these questions! P. S. I am a woman of course! It's a conscious choice and decision to be smart in everything.
They selected women who would answer no to the question. I know equal number of men who would answer no to those questions and equal number of women who would answer yes it it. Both based on their economic status and financial freedom, and not based on their sex. They just manipulated the message here.
If those women in the experiment EARN THEIR LIVING THEN THEY SHOULD BE KNOWING their economics. But if they do not earn money then it's fine if something who earns for them CAN DO THESE FINANCIAL THINGS.
Thank you for this video.... The cool clear illustration 🙂
It was woww, such an interesting questions made a gap between us,which atlast make us feel the reality....and to think about it.
I am in ❤️ with this video. Just so apt. I have shared it with my closed ones.
Nice like this payal chauhan
Thankfully I manage my finances myself but this does make me sad.
To take financial decisions it's women's choice to marriage to men it's women's choice and to being household is also women's choice
@@moblalgming1172 but some choices are forced by society :/
@@iamaboredpotato2007 nobody's gonna hurt you if you don't do what society asks you to do. If you comply with them it's your choice
@@Lookmaxxed_Pikachu_69 not always , there are many incidents when society actually hurts you so that you make the decision society wants you to make the hurt can be mentally and even physically .. If you want to know about these incidents go to Goggle
Fabulous Paytm team💞💞💞 Love it ☺️☺️ ☺️ Keep doing it 😌 Eye 👀 opener ! All that encourage people to be more self reliant rather than dependent on others. Really a great step towards raising awareness..
I literally got goosebumps!
The line of questioning was loaded on finance and not a true indicator of all the work undertaken by Ladies. It’s very unfair on both genders, it’s a partnership and each partner has special abilities, for example if questions were related to taking care of house or children or managing whole family the result would have been entirely different. Secondly I know so many females with finance degree not only managing her family finance but so many of corporate and other families finance. To say it is an eye opener for ladies is undermining capabilities of women
The exercise was about money so fair enough
The questions were like that in the beginning they purposely switched to financial questions to see the difference or gap relating to finance since it's an adv. for paytm,yes it's true that many women knows how to manage finance in the corporate world as well as in their families and i completely agree with u on that but we can't deny to the fact that still their are women who earn but not manage the finance since they are dependent on the male(say Father or Brother),the ad was actually an eye opener to me
The line of questioning was to highlight the level of difference of financial literacy between the two genders and not to highlight the work done by them. How can someone miss the whole bloody point of this campaign? Are you taking your medicines on time?
@@twinklekohli5740 Duh. Reply is not to you ma'am. Its for original post.
@@rohit200abc fr
Yeah, gap is a start in our society to be on a path of good life. We need to break these stereotypes.
Thx for showing such a inspiring vdo, we often forgets that there is a life and the subject instead of Bookiesh knowledge - science ,commerce and arts. there is something that really helpful for our daily life.... Management & financial education.
Vert great full. I think it's not only a test it's a very big story behind the women's go back or downward speed in every area. I wish your great idea is helpful for Every women. #Happy women's Day
all i learned in school was that mitochondria are the powerhouse of cells.
Oo bhai😂
But it's not cell.
To conduct this survey you need more ppl! We cannot conclude on the basis of few ppl! Nowadays there are many women who knows stuff related to finance and also teaching on social platforms.
Correct
This ads just chutiya ad koi matlab hi nhi banta is ad ka sirf ad banani hai on women's day pe isliye kuch na kuch difference nikal ke bana diya
Such a good msg for this generation......🙏
Nise survey We can go this through people Enjoyed it Learnt from it Looking forward Good
I was expecting someone in the middle gap
I thought it's just not an ad. It's give me an insight.
yes this is truly reality, HEARTTOUCHING#GOOD EXPERIMENT
It's the first one ad that i see full ad video...
No, the questions are biased. Should have questions like: - Did you cooked or helped in preparing food today? - Did you helped in your kid's homework? - Did you prepared you kids bag? - Did you took care of laundry today? - etc etc....
Of course. PayTm wants to sell it's financial solutions to you. That's the whole point of the marketing campaign. Corporates now take on the "woke" avatar just to sell you more shit.
So true...who is more involved in raising the kid ?? Inculcating values and culture in the kid ?? Such things can never be monetized
I am can't use in my paytm postpaid account Pls sloved mu issu
🤣.
Omg even I realized today many thing I never asked my husband ...Thank you paytm
Most important story... Love u
U don't have to do everything but one fundamental question is missing is that do you know physics
😂
😁😁
What is the first law of thermodynamics 😁
@@joshuathomas2012 now you ruined the Joke
@@user-cv1jb9xv2p you're welcome ;)
It is the fact..
Wonderful making. I hope that all these shouldn't stops till we likes the video, it must taken into action by every human in every household.
1st good add from youtube after a long time
Beautiful!
Very very thoughtfully make Please translate in Hindi also 🙏
Wonderful Message To Society 👉😊👌👍👍👍
Well made video! Happy to say my wife manages these men items bcoz he works for a company like me!
Amazing and eye-opener. Worth watching!
Eye opener for women ....to raise yourself.....it's their fault too.
True
True like nobody in my home burdened me to learn these things, I learned by myself experiencing things. These papa ki paris are just giving excuses cause I know a lot of girls who would be standing in the front of this experiment.
Thanks for uploading 😀
Such yhought provoking workshops will help breaking tradition of family life and agravate many many modern time problems like unemployment, lack of unity in family... and increase undesireable competitiveness