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Like Henry Ford supposedly said... "If I had asked people what they wanted, they would have said faster horses.”
Love this.
@ @heiner71 beat me to it :)
Very relevant! Look at how the green dial, yellow gold daytona is now one of the most sought after rolex watches on the grey market...who the fuck was ever asking for a green dial, yellow gold daytona?
Or you can have any color you like as long as it’s black!
@@Leftystrat Correct, which then caused Ford to lose marketshare to GM who would paint their car any color.
Two decades ago I met a Rolex rep on a trip to Thailand at the hotel pool and had a discussion about the watch business. what he said to me then made me think and it still holds true today, he said they were not in the watch business, they were in the LUXURY business! End of story.
Rolex is Rolex, in part, because it moves at a glacial pace. KZheadrs say they want more, but would complain if they got it. The brand knows what it is doing
It took me over 15 mins to say what you just said in one sentence.
It's more this than it is anything else. They are *going* to reissue the Coke...next year...or in 5 years, but they will. That was a good call. What wasn't a good call was when people said they were going to do it, specifically, this year. The rumors about the difficulty manufacturing the Pepsi bezel are probably true, but the deduction about it resulting in not only the discontinuation but, more specifically, the discontinuation this year of the Pepsi were wrong.
While I agree with many of the points you make, I also think this video misses an important mark. It's all entertainment. We watch Rolex videos because of click-bait titles, rumors, and controversy. All elements that this video also has!
Indeed. I just take issue when it's proper misleading. Folks were sure the Pepsi was done and waitlists were over. It's reckless.
Yeah but KZhead is saturated with this garbage content about Rolex predictions, rumours of discontinuation etc as the brand is essentially for suckers.
@You mean the internet is full of fake news and misinformations ? *shock, horror * 😅
Stop it, this isn't entertainment, it's Sparta 💪
I’m 4 years in the watch game and it became apparent very quickly that the majority of all the watch youtubers are a bunch of saps, taking through their Swiss Roll half the time. The ‘production issues’ of the Pepsi being the big one for me, so Rolex can produce the Pepsi ceramic bezel for 10 years and all of a sudden in 2023/24 there are ‘production issues’ and every KZheadr is an expert on it all saying the same thing, it’s just filler content for all of those saps haha. You’re the only one on here that tells it like it is, real talk! Thanks from Dublin, Ireland
I agree about the Pepsi bezel. I don't even think a production difficulty would phaze them. What's important is that the fact that Rolex aren't listening. All of our noise doesn't even reach their ears. They have a vision that is much bigger and i'm not speaking about dollars. I respect the brand because of this.
@I find it impossible to believe Rolex struggle to produce the Pepsi bezel yet China is churning out these bezels with ease for the fake Market... And they are almost impossible to pick. Only the movement is where it comes undone.. and that is even difficult to spot nowadays.
Most people do not have the self awareness enough to realize that they prefer slight emotional chaos.
Rolex is the crown. Tudor is the shield that protects the crown. Do not get that confused
Yep, well said, great point
One of the best sayings! 👑 🛡️
The *BIG* Crown.
Cheers
Love this.
Grey dealer YT channels had incorrectly predicted the end of the John Mayer Daytona for 3 years straight for no other reason than driving up the price of their inventory. When it finally was discontinued along with the panda their next target was always going to be the pepsi. I wouldnt trust a word that comes out of their lips.
Bunch of small hat wearing grifters
Bro you said what my heart wants to say 😅😅
I never thought Rolex would discontinue the Pepsi, nor did I think they would discontinue the lefty GMT, and I never expected Rolex to discontinue the fluted motif dials, but why would I or anyone not working for Rolex? What I imagine Rolex does is listen to the crowd and give they what they "want" in Tudor form, hence why we now have a Tudor Coke GMT, but Rolex does as it pleases with Rolex, no matter what people say.
Fellows: do not ask what Rolex can do for you - ask what you can do for Rolex.
Brillant vid & commentary Oisin! You are so right about all that! Always want what we can’t possess…
The only disappointment in Rolex is that we can’t walk in to an AD and buy one without having to wait wait wait.
That is not Rolex's fault.
ADs fault
Society is to blame!
@ It 100% is. If demand for product A, B, C, and D is low and product E is high then most manufacturers would make more E to meet that demand. Rolex has decided to keep over producing low demand models. AD's then have to paywall the sale of high demand models behind the purchase of low demand models. Ferrari is famous for doing this, anyone with enough money can walk into a Ferrari dealer and buy a Roma, but if you want something special like a SP3? Well you have to be invited to purchase one, and the only way to be invited to is already own Ferrari's. The difference is Rolex makes more watches in a year than all the cars Ferrari has made in its entire history put together. Its simply not sustainable for Rolex, they aren't special beyond their own artificial scarcity. Recently my mother wanted to buy my father a retirement gift, she knew he wanted a watch with a tachymeter. So she did a bit of research, picked out a few she liked, drove to the Rolex AD, walked in and asked to buy a Daytona. The AD jerked her around for a while trying to sell her other watches and jewelry before finally admitting she couldn't buy a Daytona. She left and went to the Omega dealer a few miles away and left the shop less than 30 minutes later with a Speedmaster.
@ Really? They have no shareholders to report to, so never actually publish how many pieces they produce, and hence release into circulation. 1m is just an estimate. Yes, popularity is increasing, but let's not kid ourselves that they don't play the: restrict supply, to create demand game either
I agree with your analogy About bands playing new songs. Did people in the 1950s obsess over pocket watches? No
Yes - Oisin. you pretty much nailed it about Rolex (& Tudor) About marketing - about who leads who - about the way Rolex ends up being the cool guy.
Thanks for pointing out the good looks of the 1908. very overlooked. Keep up the good work.
Excellent Commentary. Rolex has a mind of their own. And with UNLIMITED $$$$$ and market appeal, it is not likely to change in our lifetime. 'Listen to consumers - forget about it'.
Yes, Rolex is above the "normal" but not completely out of touch - and Tudor is the partner to touch base. Perfect combination. Invented by Hans Wilsdorf - some 100 years ago (1926) - what a genius.
too bad youtube doesn't feature a "double like" - yet, here you go! 👍👍
You the man. KZhead is all click bait. It’s all opinions. Kind of like professional wrestling to a point.
Totally agree Oisin, they all get so hyped up about their own predictions… just to sell content
Thank you, yes you're right about Tudor. No Rolex didn't give anyone what they want. They will never listen to the small watch collector community.
Pretty aggressive take since you made a Rolex prediction video last month…
*But Oisin isn't whining like a bitch about not getting what he wanted.*
Take a look at the thumbnail of that video.
The 1908, for me is my favorite release from Rolex ever. I may not have the means of obtaining one, but what an amazing watch.
Tag released a whole ass split seconds Monaco and no one cares, while Rolex makes their gmt master 2 bezel grey and everyone goes ballistic.
Enjoyed the analysis Oisin. I've been scrubbed from a couple KZheadrs comments because I don't care to hold back. I even had one reach out and ask to "take this offline". Of course I never responded, you don't scrub my comment then ban me only to come back later wanting to talk "offline". The click bait titles are as insufferable as the obligatory pulled face photos that invariably accompany them. Concerning Rolex this year, the GMT is incongruent with the SS line; the bottom half of the bezel is the colour used for the 24hr hand and the GMT is written in white. The GRNR fails because it retreads the LN's path using green for both. I agree, Rolex is the Pied Piper but the piper missed a note with the GRNR.
Fantástico! Y cierto que solo tu acertaste con el GMT. Por otro lado me alegra ver que por fin metes un patrocinador... hay que vivir acorde a los tiempos y tu trabajo se lo merece!
Fair play. Well said.
apologies for the tangent, but if someone could please tell me the make and model of the illuminated magnifying lamp used at @6:27. I would appreciate it thx
Rolex Always LEAD and we ENJOY all the watches Rolex Submariner The most ironic watch ever Absolutely Brilliant Cheers TUDOR Born To Dare
I’ve been going to visit Venice since I was 14 years old, now I’m 71 a widower, love my Rolex Yachtmaster Everose with Oysterflex bracelet, what should I do next?
Great stuff Oisin !!!
As you said, many people may let go of the idea of diving with a modern Rolex. I choose to wear a sub 126610LV diving all the time. I wear it every day and wouldn’t choose anything else.
You are 100% right!! Al these KZheadrs think they are experts and are in the know.. but when they are wrong they are crying and blaming Rolex…
More gold and less steel. Rolex are after the wealthy, not the middle class.
I agree. They have to keep their prestige. And Tudor is the perfect way to soften the blow.
I'm glad there's an entire industry that caters to wealthy fools for whom watches are not about precision or accuracy.
Great video 👏. Very level headed and insightful. It gave me a new perspective on Rolex and also the Rolex/Tudor relationship.
Thank you for the entertainment as always
15:10 Love this episode Oisin. Spot on. The analogy with bands (ACDC are my go to since seeing them live at the Red Cow in Hammersmith as a nipper…) is so true. Keep up the great work 👍🏻
Thank you. Great video!
You make some great points Oisin, Rolex gets constantly criticised yet remains the most sought after watch brand in the world whether the haters like it or not.
And this is why you have the best watch channel in this space 👍👏👏👏
Divas love their audience but Rolex, the King is above that.
Grand Seiko released a 45k rose gold watch with only 80 available.
Excellent point. We are in the wanting what they want busines. Perfect summation
Nicely put together in such a short space of time. 👏👏
Spot on. And honestly, the way it should be…
Brutally honest but right. It’s Rolex’s play and you’re lucky to be in the audience.
Good points Oisin. So true!
Thanks
I thought I was the only one! Great video and I can’t agree more. All the luxury brands do what they want , always have, always will! Love you man, keep delivering the “truth”
Awesome video. You are at the top of KZhead produced content my man. Keep up the great work.
• "Rolex are not in the business of giving us what we want. We are in the business of wanting what they give us." • "We want Rolex to not care about us." • "I don't give a sh*t what you want. I'm Rolex; you follow me motherf*cker!" • "They literally don't give a flying f*ck what you care about, what you want and what the market is doing. They're outside of it; they're above it." Never have truer words been spoken! Thank you Oisin.
With a value share of >30% (excluding Tudor) of the entire Swiss Watch market, to some extent Roles ARE the category.....so go figure....
Fair points, good show.
Of course all companies do what they want. That’s the way things are but people can be disappointed or dissatisfied as it is normal. Thus far things have been disappointing for most people and that’s it.
man! you are the only watch youtuber i followed! your talk make sense
And a thumbs up for a great honest video!
You are spot on!
Good point about Rolex leading and customers following . The same could be said about Apple, particularly when Jobs was alive.
So true. Apple always gave people things they didn't know they wanted yet. This is a leadership.
I agree with you about the Rolex Explorer 2 being the last 'tool' watch however i think the Deep Sea in stainless is very much a tool watch. If i was working as an operator on an oil rig in the middle of the ocean somewhere, i would have the Deep Sea on my wrist even if im too small for it. I think there is an argument to be made that the Deep is a tool and not a cosmetic over statement.
You nailed it once again with you synopsis of Rolex, thank you 🙏
you nailed it.!!!👍
spot on, great work.
Speaking of memes and soundbites: "But she's got a new hat!!" and "Now, as a special treat courtesy of our friends at the meat council, please help yourselves to this tripe!" come to my mind. I'm sorry, but other than marketing and creating "desire", I don't see anything innovative about Rolex. They aren't really in the business of creating a ton of truly new models on a regular basis and from what I can tell, 2024 has been a pretty typical affair for them in that they mostly re-combine certain elements (colors, case materials, dials, etc) on established models. Is it "innovative" to put new colors on a GMT-Master II? Or to do the obvious thing and go platinum-1908? And I'm not holding any of that against them at all, since it's clearly worked for them for decades now and people are still falling over themselves for the privilege of being allowed to buy their products. I also agree on the Tudor bit. It's odd that folks will never fail to mention that it's a Rolex brand, but then almost treat it as if it was some sort of rebellious, semi out of control teenager to the more level headed daddy/mommy Rolex. Another example of Rolex-marketing working like a charm, since that image seems to be exactly what Rolex were going for when they re-positioned Tudor a few years ago. Oh, and yes: Rumors of the Pepsi's death were, at best, wild speculation and at worst simple click-bait. Discontinuing that colorway would make about as much sense as discontinuing the LN Submariner. The only way I could see them drop the current Pepsi is if they had an improved bezel insert ready to go the very next year.
I absolutely love the new grey dial on the RG DD.
Well done, Oisin. I actually joked with a friend of mine about the Deep Sea because i love that watch so much, partly because its so un popular with folks. But i said to my friend that it would be great if Rolex went bonkers with that thing and released in precious metal. And they did! it wasn't a prediction, it was just a joke really. Its the watch i wish i could wear but i do not have the wrist for it. Just because i can't wear it doesn't mean i can't love it. It makes me love it even more i think.
Marketing wise it's so clever putting Tudor in competition with Rolex. LOVE IT JUST GENIUS...😂
If you calculate the average price of the 2024 Rolex releases, what do you get? Is that amount at an “aspirational brand” price level?
To be fair, that's a very good assessment
I gotta admit, I agree with pretty much everything you say here, great episode! 👍
Epic perspective. Good work man
If one more person told me the pepsi was going to be discontinued....my god!
The problem in general terms is that there is a part of all this is akin to shuffling the chairs on the Titanic. The watch industry does not have a Steve Jobs that crushed us with innovations we didn’t dare dream of…which flared out to entire new branches of our lives and made permanent changes in the social fabric. By contrast, watches have generally reached the peak of their utility to our life a long time ago. So what does it come down to now…other than aesthetics? To be fair..sure movements can continue to improve..but they are already well beyond necessary utility today. So where does it all go, other than just waiting for a change in a new product lineup…that, for the most part doesn’t even follow the design maxim: “form follows function!” It all seems to come down to un-ending fainting spells when a new case or bezel or bracelet does not live up to your expectations. I love watches. I have only one..a 20 year old Breitling and aesthetically I do really like some of the new introductions..not surprisingly..Tudor has entered my preview..but with that..why?..other than that’s it’s a nice new thing. By contrast, a brand new Porsche will sport a brand new form while blowing a twenty year old Porsche off the track. I have no such expectations should I eventually spring for that new Tudor.
This KZheadr absolutely loves the gold DeepSea. I've never even thought of owning a Tudor. You're absolutely right on all points. We adore Rolex because they're a leader, not a follower. They have the guts to put out a gold DeepSea.
The U2 example at 8:25. I liked The Unforgettable Fire as an album. However U2 in various concert tours after 1985 played very little from that album. The interesting thing is that album broke them into larger venues in North America, such as hockey arenas. Before the band was playing clubs on earlier stops in Canada and the U.S. For example, their first stop in Toronto had less than 300 people in the audience. The Joshua Tree and Rattle and Hum were albums that pushed U2 into playing stadium size gigs. I am sure the same discussion occurs in 2023 and 2024 shows at The Sphere in Las Vegas. U2 chose to focus on their 1991 album Achtung Baby for the Vegas shows, with a few other songs from their catalogue. There were fans complaining about not hearing the older songs. Same when the band toured a few years back focusing on The Joshua Tree album. I have heard the same from fans at concerts for The Who, The Rolling Stones, David Bowie, Bruce Springsteen, Prince, Paul McCartney, and others. The bigger your song catalogue, the more the disappointment.
You're allowed to be sad you didn't hear your favorite song. What you're not allowed do is complain. It's not a restaurant. It's an artist. BTW, i also love the Unforgettable Fire. All that Brian Eno stuff is gold. They had him back for 'No line on the Horizon' which, if you remove the silly single on it, it's an amazing album.
@ I agree. Brian Eno does amazing work. Daniel Lanois is another amazing musician and producer who worked with U2. I am partial since Lanois is a Canadian hailing from Hamilton Ontario, my hometown. I used to frequent the same pub as his sister and brother. That pub served great pints of Guinness.
@@user-og2wt3le4j Lanois and Eno were opposites. It created a balance of cerebral and whispy wandering. Lanois has the heart and Eno has the brain.
Seiko does the same. They listen to our desires and then specifically avoid putting those options in affordable watches. You want it, you pay over $1000.
But that's affordable 🤣 🤷♀️. To suggest that Seiko is keeping things from the watch buying public by pricing at $1k is a joke.
@@EricBishard well I buy sub $300 watches.
@@EricBishardDude the vast majority of people live in 3rd world countries, and any watch purchase above $100 is almost impossible.
Well said!
Well said 👏👏👏👏👏👏👏
What other KZheadrs' predictions are based on the Pulse of the Market expecting the "Brand" to Fill the Market's Wants so nothing wrong & everything right with that. "Brand" knows this very well but Refuse to Satisfy these Wants maybe to Tease the Market or are made to WAIT on top of the WAITLIST. As for me, I already have Brand Fatigue refuse to play their games thus have happily Moved on to other Brands
I do not agree with Tudor doing vintage. I own many sport rolexes and a Tudor gmt and chrono BB and I do not feel that they look vintage.
You’re 100% right.
Brilliantly expressed. Best Rolex 2024 release video so far!
Rolex - "I live in the weak and the wounded.....Doc" - a film you may or may not know. The product isnt the watch, its the buyer.
The nostalgia room… you nailed it.
I hope some day they switch all models away from steel to gold.
And diamonds, rubies, and emeralds.
Stainless steel is for the peasants.
Forget gold, it's platinum or nothing. Gold is for poor people pretending to be rich 😂😂😂.
The 1908 is really the only brilliant piece I see from Rolex’ releases…
Plus, for regular people who don't buy gray market and aren't whales with their AD... we may still be waiting to get the call on a release from several years ago. I don't need them to come out with some insane watch that I have to have... because I won't be able to get it. I have my 2 tone rootbeer... and I am waiting on my jubilee BLNR. and thats all I am going to have for quite a long time most likely
Funny story about the submariner. Ten years ago i was scuba diving in Fuerteventura, one of my dive buddies was a German guy with a beautiful submariner. He joked: "Yes it's a very capable watch to dive with." while stowing it in his locker and putting his dive computer on the wrist.
That Rolex Deepsea in... Gold??? Buffoonery. Pure, horological...buffoonery 🤣 (Loving the Tucci clip from the vastly underrated 'Road to Perdition' by the way. Sharp and funny pal 😉)
Once you've tried on the Deepsea, you know you'll want one!
Lots of valid points. I liked you talked watches and not politics…thanks for that.
Love every single video you post👏🏻👏🏻👏🏻🥂
Agreed with all your points, well said!
I really enjoyed this video, great analysis
The Tudor solid gold was a surprise. But the price tag phew not for me rather have a solid gold sub for a similar price
Oisin any ideas as to why the new pieces are mostly bling? Is it a target to ladies, richer individuals, or to steer attn away from sports, or otherwise?
😂 so true, thank you 🙏🏽😊
I’m not even going to watch this before disliking, a KZheadr complaining about KZheadrs is like stupidity inception 😂
As for Rolex's decision to not discontinue the Pepsi, that's a direct result of dealers, collectors, and speculators hoarding the model. Rolex wants to control not only the brand new Rolex watch market, but also the preowned market. That's why it has its Certified Preowned watches for sale. Imagine all of these inflated prices for the gray or preowned market--how is Rolex supposed to sell their brand new watches at retail next to their certified preowned watches of the same model? Rolex makes and sells about a million watches a year, and at that pace, it makes no sense for that price difference and model. People will lose confidence in the brand, as it'll come off as overhyped, overpriced, and overrated at its current offerings. It _sounds_ like a good phenomenon to have for Rolex, but that's all only in the short run. In the medium to long run, they'll have to dump their Rolex (relatively) NOS, and that will yield an adverse effect on prices to retail below RRP. All the while, competitors will gladly position themselves to sell at a more reasonably priced offering. Think of it as a microcosm of the business cycle, or as a central bank attempting to avoid a high or even hyperinflationary episode. On a lighter note... so what's the nickname for the black-gray GMT? I was going to say "Raiders" but that American football team is not well known around the world. There's Nintendo and Samsung, but those are companies and not individual items, characters, or things used to reference Rolex models like Batman, Pepsi, Smurf, Blueberry, Cookie Monster, Starbucks, Panda, etc. Maybe koala or raccoon?
Not a bad insight for a bass player😂 Totaly dug It and now I know where your rock and roll attitude is coming from. Kudos to you mr O Malley!
Pianist first. 😎
PERIOD..!! Love it!!