Colgate US
Smiles come in all styles, and we believe they all deserve to shine. But the pressure to have a “perfect” smile negatively affects the confidence of young adults. That's why we created a music video that embraces so-called “imperfections” and shows they’re not a flaw to fix, but a superpower to share. Because the most beautiful smile is the one you own.
Watch “The Beauty of Gaps” out now. Directed by Alfred Marroquin.
Subscribe for more inspiring content, oral care tips, and product announcement, and follow us across social. #SmileSuperpower
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