How Ludwig Became The Biggest Twitch Streamer…Then Left For Youtube
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Streaming is one of the most fascinating careers online. Creators stream live for hours each day, to audiences of 10s of thousands and make millions of dollars in the process. In this episode, we dive into the world of streaming with one of the biggest creators out there, Ludwig Ahgren. Ludwig discusses how he became the most subscribed to channel on Twitch... and then Why he left Twitch for KZhead.
00:00 Hi
00:33 How Ludwig started streaming
10:59 The Business of Streaming
16:43 The different types of streamers
28:15 Ludwig's most important hire
32:00 The Subathon, explained
47:00 Ludwig's first brand deal
55:00 Leaving Twitch for KZhead
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We're Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we've learned over 10 years of being on KZhead. We also interview creators and try to get to the bottom of what's working on KZhead and where the creator economy is headed.
Thanks for having my friend on the podcast :)
Yoo yeah jaron
You’re friends with Ludwig?
@@86aidan31 it’s a parasocial joke
@@EclipseBeatbox brooooo!! Why didn’t I catch on. I watch Ludwig and know the whole joke thing. I’m ashamed 😅
HAH
Why is no one talking about why this interview even happened. Lud thought he was getting caught in a “Samir” my nuts across your face joke by chat until he realized Colin and Samir was a real channel.
I was literally waiting the entire time for them to bring up why this is even happening lmaoo
wait...could u elaborate?
@@tiabhardwaj2860 someone chat asked if he knew Collin and Samir and lud thought they were gonna do a “Samir my nuts across your face” joke. But then he looked it up and was like “oh it’s a real channel” then I guess he went on their show
@@toritennant a
There’s a whole lot of things you can learn from Lud. My man rose to his success in such a short time. But no one knows how hard he worked during that period.
Also no one knows about people that worked even more during that time and got much less money lmao.. Kill me and my software engineering career.
@@fritzschnitzmueller3768 oh whine whine awwww
@@fritzschnitzmueller3768 Yeah duh my man, you're a software engineer. If you wanted to be known you shouldn't have gotten one of the most isolated introverted jobs out there.
@@fritzschnitzmueller3768 i'm also a SE, but there are jobs that work harder than us and get even less money, so that point kinda flushes itself down
@@philippmayer5278 lol ofc there are. I was just making a joke with a bit of truth. And I dont know where you work but 11 hour workdays are not uncommon. Im still happy with my job. Dont read too much into yt comments lol. makes zero sese to say that point flushes down just because there are people that work harder. Instead of giving us your personal, non related opinion, just because you read SE, you should read the comment better next time
I think you guys should interview Linus from LTT. He has a great story that would give insights into running a huge media content company.
I would love to see that!:D
Second this
He is so boring
YES PLEASE!
Agreed 💯
That sponsorship start was so great "we wanna give u money" "Are u crazy" 😂😂😂 Took me so off guard , watched the whole thing
57:16 my take away from this episode (You need to make that part into a shorts video). Makes me appreciate KZhead even more
But the irony on that is that, Hes talking about KZhead's side that is working with Streamers. On the opposite end the youtube side that works with regular youtube creators treats them the same as how he refered to twitch. Just numbers in a sheet.
@@Loperamides hey dream, suprised to see you here
you guys do an amazing job putting together these videos / podcasts
rage elixir? you watch Colin and Samir?
Love these “origin story” videos! Would love to go even further back in their past and hear about how they turned into the current version of themselves🙏🏻
HealthyGamerGG- also known as Dr. K, he did an interview with lud a little while back. That one talks more about his personal history. Also an S tier interview
Colin and Samir literally lock in every single influencer I ever want to know more about
Been waiting for this for so long!!
*Only for fans over 18 years old* girl in perfect BODY G BUNNYGIRLSS.SITE ❤️ cup milk god & perfect erotic body constriction god Toro face transcendent beautiful sister like a famous model tricks I do not know Megan: "Hotter" Hopi: "Sweeter" Joonie: "Cooler" Yoongi: "Butter So with toy and his tricks, do not read it to him that he writes well mamon there are only to laugh for a while and not be sad and stressed because of the hard life that is lived today. Köz karaş: '' Taŋ kaldım '' Erinder: '' Sezimdüü '' Jılmayuu: '' Tattuuraak '' Dene: '' Muzdak '' Jizn, kak krasivaya melodiya, tolko pesni pereputalis. Aç köz arstan Bul ukmuştuuday ısık kün bolçu, jana arstan abdan açka bolgon. Uyunan çıgıp, tigi jer-jerdi izdedi. Al kiçinekey koyondu wins taba algan. Al bir az oylonboy koyondu karmadı. '' Bul koyon menin kursagımdı toyguza albayt '' dep oylodu arstan. Arstan koyondu öltüröyün dep jatkanda, bir kiyik tigi tarapka çurkadı. Arstan aç köz bolup kaldı. Kiçine koyondu emes, çoŋ kiyikti jegen jakşı dep oylodu. # 垃圾 They are one of the best concerts, you can not go but just seeing them from the screen, I know it was surprising 💗❤️💌💘
Same!
@@mb-is-not-cool congratulations on the only non p0rn bot reply
@@devioussamantha2175 You too! #notnasty
I loved the bit at 1:02:33 where Ludwig talks about building tools to augment KZhead. KZhead and google as a business are too big to move quickly and accommodate all the community needs. So it's great to hear they were supportive of this kind of work of creators creating their own tools at the grassroots level! Realistically, it will be 1-2 years before a feature like what Ludwig built actually gets launched because of all the red tape. KZhead should continue to focus on becoming more of a platform and enabling creators to building on top of them, instead of trying to add all the features themselves.
Wait, hasn’t it already been launched?
@@-ZH He means before KZhead could launch something like that
Okay when he's talking about the decision between Twitch and KZhead, and the moment he realized that KZhead is about the individual and not just looking at a number of a spreadsheet is a good take away from this video for any company that wants to retain good talent. Even a good consideration for the the worker/talent that cares about how they are treated beyond the money that they are earning.
What's even crazier is that for Twitch Ludwig isn't some random streamer. He might not have the highest viewership but he IS the biggest subbed to streamer, he takes the initiatives to build their culture, he organizes and participates in events that form the collaborative bubbles of Twitch not only from an end-users perspective but also from a company perspective (if you see streamers as employees, not contractors). If he was a random streamer, even thought it's a shitty way to see any streamer, I would understand but it BLOWS my mind that Twitch wouldn't fight for one of their biggest creators because they don't want to make a few compromises that could ease his life (and make him more productive by the way)...
Ludwig: "just playing through a game like... DarkSouls is underwhelming" Also Ludwig: * Currently in the middle of a 4 day stream of elden ring *
Five* sadge
But that's exactly what he is talking about. He adds stakes to everything and makes it into events. It's not just "I play Eldenring" it's "THIS STREAM WILL NOT END UNTIL I BEAT THIS".
You cut off the most relevant part of that sentence
The fact that this amazing interview came from an accidental insult from Ludwig to Colin and Samir is hilarious!
what insult? sorry im not up to date with wudwig lore
@@stpablo5299 Someone said something about Colin & Samir in his chat and Lud made a bit about "Colin & Samir these nuts across your face" because of the whole "Ligma" thing. Link to the short clip for u: kzhead.info/sun/m7Z8o8yppaaBoq8/bejne.html
This was an awesome interview, like shockingly great. I came as a Ludwig fan, and it was awesome to see how organized this was, nobody spoke over each other, and Colin and Samir clearly did their research and knew what they were talking about. Definitely gonna sub and stick around for more of this type of content
excited to watch this one, but man someone has to cover the story of you fellas, i've been watching since the beginning and cannot believe your teams growth, i knew you all would take over. you both are the two most likeable people on the platform, i can't get enough of your content. love you guys thanks for all your hard work.
Look no more than the channel trailer: kzhead.info/sun/jM9te6txjZVoe6s/bejne.html
I'm pretty sure Ed from film booth interviewed them very recently
@@dadlife8289 no kidding thats amazing man
@@stickman5741 hahahaha exactly friend!!! i just want a more updated video done on the journey. This team has done a great job with their platform, the past year alone has been extraordinary for them.
*Only for fans over 18 years old* girl in perfect BODY G BUNNYGIRLSS.SITE ❤️ cup milk god & perfect erotic body constriction god Toro face transcendent beautiful sister like a famous model tricks I do not know Megan: "Hotter" Hopi: "Sweeter" Joonie: "Cooler" Yoongi: "Butter So with toy and his tricks, do not read it to him that he writes well mamon there are only to laugh for a while and not be sad and stressed because of the hard life that is lived today. Köz karaş: '' Taŋ kaldım '' Erinder: '' Sezimdüü '' Jılmayuu: '' Tattuuraak '' Dene: '' Muzdak '' Jizn, kak krasivaya melodiya, tolko pesni pereputalis. Aç köz arstan Bul ukmuştuuday ısık kün bolçu, jana arstan abdan açka bolgon. Uyunan çıgıp, tigi jer-jerdi izdedi. Al kiçinekey koyondu wins taba algan. Al bir az oylonboy koyondu karmadı. '' Bul koyon menin kursagımdı toyguza albayt '' dep oylodu arstan. Arstan koyondu öltüröyün dep jatkanda, bir kiyik tigi tarapka çurkadı. Arstan aç köz bolup kaldı. Kiçine koyondu emes, çoŋ kiyikti jegen jakşı dep oylodu. # 垃圾 They are one of the best concerts, you can not go but just seeing them from the screen, I know it was surprising 💗❤️💌💘
so glad you gave us the opportunity to samir this knowledge all over our faces :^) great episode, been waiting on this one!!
Hey Colin and Samir, love your content. I have one suggestion for this series: After the cold opening with the short highlight scenes, why not take a minute to introduce each guest with a quick edit about him/her. Like you do in the published press (started in, viewer count, main content and so on). Just a short overview in case somebody doesn't know a certain creator. So you be still interested in watching it.
Like Lex Fridman
I definitely did not expect to sit down for the full hour, but I watched every second. What a top-shelf polished production you guys have here... + props to Ludwig story telling
Did you blink?
This interview was amazing. Colin and Samir, keep up the amazing work. Even though I'm not a KZheadr/Vid Creator, y'all always make learning about the business so freaking interesting. Keep up the great work y'all 🙌
This has been the one interview I’ve wanted to see since I started following y’all a year ago. So glad to see it happen
I knew pretty much everything discussed but I still watched the whole thing because of how much enjoyable your interviews are. Great video as always!
bros i love this video so much. i love ma boi lud, the topics, you curiosity guys. i could feel and appreciate more what he has been doing. he’s helping a lot to youtube to build this kind of community, his presence on the site is making history even if it is not that noticeable now. thanks for the video, for some reason it was not on my recommended videos.
That was amazing. I'm a huge sports fan and his whole career really resonated with me and how players talk about their career. The part where he's talking about the emotions of a sunbathing felt exactly like a big game like the world cup and victory; also the contract and how twitch didn't want him and treat him like a human is an exact parallel between pros picking between two teams and how KZhead is like a small club while twitch is the biggest team ever
these longform interviews are my favorite of your content, keep up the goodwork!
Great interview, guys. Been a fan of both parties for a long time, and was very excited for this pod to drop. I think Lud has a lot of great insight for any aspiring content creators, so take notes if that's you.
Wow this was REALLY great. Love lud and I enjoyed your interviewing style and how patient and attentive you both were. Subscribed !!
You talked about this in the wordle video. I've been waiting for the video eagerly.
Such a good interview, I’ve been a fan of Lud since late 2018 and it’s been really cool to watch him grow and his content change!
Awesome stuff! I’ve been following Ludwig since his subathon, so happy to hear his story covered by you guys! 🤩
Honestly, I think that intro was amazing - a cold open which transitioned straight into the interview. The retention curve also has a huge spike at the beginning, nice job guys!
Wow I'm impressed all 3 of them have such great chemistry right off the bat! Great video guys
Watched a lot of your content, didn't realise I hadn't subscribed, fixed it. I really enjoy these conversations. Great work.
Didnt expect this colab, loved it !!
Endlessly waited for this episode and finally. Thank You!
AMAZING VIDDD, i highly anticipated it especially after the youtube short about luds first brand view
Absolute banger of a video! I'm so glad this interview happened!
That was intense. Haven't been big on streaming so I haven't seen his stuff, but wow... those numbers. Impressive work!
Loved your video, and Ludwig is always a blast to watch. My biggest takeaway from watching is that every great story NEEDS stakes. It is what keeps the audience wanting to find out what happens next. As a baby content creator, it is always helpful to learn from those who paved their own path. Great Stuff, Colin and Samir! (Maybe I'll be on this show one day xDDDD)
Been waiting for this one. Great Interview!
Great video!!! Love all of the in depth talks with creators because it really gives you an idea of what they were thinking as they grew.
I’ve been waiting for this for so long!! So excited
this was awesome!!!! i really enjoyed this pod, already a huge lud fan but you two are awesome interviewers def gonna check out more of ur stuff :)
This one was great, Lud is a great personality. I would love if Colin and Samir did more breakdowns on gaming based content. We are trying to enter this realm and have realized how hard it is despite our continued efforts.
After hearing the joke on Luds stream im really glad this happened, really enjoying the video (halfway so far!) and totally going to go watch some of Colin and Samir's other stuff after this
I been a fan of Ludwig since I seen him play chess in the PogChamps chess competition! So this is cool... Same with the last episode with Lilly, I been a fan of hers since a little before her first video with The Rock! So it's cool you guys are getting at some of the key creatives that have gotten bigger than I realized they'd be... 🙏🏽
Been waiting for this since last week haha. Great video overall, lots of useful stuff in here for new streamers
This was SO interesting as a new creator on KZhead and Twitch! Thanks a lot for the video, I’ll be recommending it to others. Congrats to Ludwig on the success
This is my first video I've seen from you, and this interview is super professional and engaging! Nice work, thanks for the content!
Very interesting, you guys are great interviewing and making the guest feel comfortable which lends itself to great conversations
That shout out to Ibai at 45:20 in a Colin and Samir video, didn't really expected that but amazing to see how is he valued overseas.
I'm a huge Ludwig fan which is why I clicked on the video. But holy shit, you guys run a really great show! Really fun interview. Very quick to hit that sub button. Enjoyed this a lot gentlemen.
A collab between my two favorite content creators! Couldn't have asked for a better video.
Thanks for the upload. It gave a lot of LUDWIG's Pov and the stuff he had to do to get here. This is my second Video that I watched of yours,1st one was MR. beast's. Love your setup, the way you ask the questions and your channe'ls pfp slaps. I will definitely binge more and appreciate the content. It just gives a wider perspective into many parts of life and helps me grow as an individual. Have a great weekend :).
That lil intro had me hooked haha lud’s such a chad! Great vid lads
Fantastic interview with one of my favorite creators!
my fav podcast/interviews rn. love yall.
This is one of the best interviews Colin and Samir have done 👌🏻
First time ive watched an hour long interview for a content creator. good job guys
I love lud like he’s the main reason I even got twitch but I really want to appreciate Collin and Samir such good host and you can really tell lud was comfortable just a good time all around
Coolest intro yet. It really made me excited to watch the whole video!
15:26 Reminds me of the "if I say bear 10 bears attack me" that DougDougW has, a lot of people like it, and I feel like one of the reasons is people are thinking how well they would do it, others what tricks they would make in such a stream, and others hoping to be in the next stream
Finally! I've been looking forward to this forever. Ludwig's such a big inspiration for all creators.
this was so good. dunno if you have a full hour for jeff or either of the paul's but those are the next gets. also jason nash. he ABSOLUTELY has an interesting story. i love your content. i found you organically and now youre have my other finds like ludwig. enjoyed the shit out of this video.
Lud is literally the golden boy of modern day content creation. He’s a natural entertainer that people of any age can get into and genuinely enjoy watching. He deserves all of the success that he’s received and Twitch really messed up losing him. Though, #TheHoodWatchesStanzNow
bitta soundproofing on the walls would help in this video imo, Ludwig is incredible creator and this was a great interview
Love the video! Been waiting on this one
Very good! A tip for next time to make it easier to listen too is to not have the noice cancelling on adaptive. At least limit it. When Lud speaks it sometimes picks up the echo from the room and that together with the amp makes it sound like he is screaming.
Love this content, love Lud. Great format, great research, great interview style! One suggestion, please consider taking it easy on the high end of the EQ. It's very harsh to me compared to lots of other content. I'm about 30 minutes in and my ears are feeling really fatigued. Just something to consider taking a look at!
I saw the clip of this, and have been waiting for this video ever since.
Really good insight to hear discussions with streamers and creators
I've been waiting for so long for this episode
Hells yeah been pumped for this one!
Yooooo, I was not expecting this! Good on ya guys!
was so excited for this video to come out! keep up the awesome content
*Only for fans over 18 years old* girl in perfect BODY G BUNNYGIRLSS.SITE ❤️ cup milk god & perfect erotic body constriction god Toro face transcendent beautiful sister like a famous model tricks I do not know Megan: "Hotter" Hopi: "Sweeter" Joonie: "Cooler" Yoongi: "Butter So with toy and his tricks, do not read it to him that he writes well mamon there are only to laugh for a while and not be sad and stressed because of the hard life that is lived today. Köz karaş: '' Taŋ kaldım '' Erinder: '' Sezimdüü '' Jılmayuu: '' Tattuuraak '' Dene: '' Muzdak '' Jizn, kak krasivaya melodiya, tolko pesni pereputalis. Aç köz arstan Bul ukmuştuuday ısık kün bolçu, jana arstan abdan açka bolgon. Uyunan çıgıp, tigi jer-jerdi izdedi. Al kiçinekey koyondu wins taba algan. Al bir az oylonboy koyondu karmadı. '' Bul koyon menin kursagımdı toyguza albayt '' dep oylodu arstan. Arstan koyondu öltüröyün dep jatkanda, bir kiyik tigi tarapka çurkadı. Arstan aç köz bolup kaldı. Kiçine koyondu emes, çoŋ kiyikti jegen jakşı dep oylodu. # 垃圾 They are one of the best concerts, you can not go but just seeing them from the screen, I know it was surprising 💗❤️💌💘
I’ve been waiting for this one!
Not sure how to feel about this one! Love Ludwig and his content, so I feel like I’ve heard these stories before. Little more of a history interview as apposed to your usual format? Regardless, watched the full thing so bravo haha. I’ll be back in the next one 👍🏼
I've been dying to see Lud on this show for the last year. Epic episode!
Was waiting for this one!
Always love these videos. Keep the good work going team!
Looking forward to a live podcast for us to chime in, glad I'm in the same time zone haha
Never seen this channel before but wow these guys are incredible interviewers. New sub here!
Interesting episode, enjoyed it the whole way thru :)
Over the years I’ve supported Lud, you’ve truly been able to see how his mind works when he creates his videos and how he strategizes when it comes to content and I always enjoy him going in to the process.
commenting for the algorithm This is one of the only channels I'll listen to long form content like this! Keep it coming
Damn that intro groove earned my upvote. Why does it sound so good?? Little clinking sound effect too...
i gotta admit i hadnt ever seen a video here but after this podcast im hooked, you two are amazing for a podcast and did a wonderful job keeping it flowing. :) thank you for this!
Learned a lot from this! Thank you 🙏
Been waiting for this one
Another great interview, very insightful. Surprised that you didn’t touch on the Among Us effect as I suspect that along with covid and the subathon definitely had an impact on Ludwig’s career trajectory.
I never liked any twitch streamers but Ludwig's youtube content drew me into the twitch world. I watch so many streamers KZhead videos now
Wow, the insights from these podcasts are unbelievable. It’s like attending a content creator Masterclass lol, I gotta start writing notes 😂
Love the way they did the colours for this looks so good, the blacks are so skillfully not crushed to loose all detail but still deep and contrasting
I've been a ludwig fan for a while but only ever watched the youtube videos because I never use twitch but now if I'm on youtube and he's live I'll go watch the stream
Ludwig is the best - been really looking forward to this one 🙌
This interview has so much good within it! ❤️🔥
Rewatching this again because I love this interview
Great content, we can see that you guys did your research beforehand, making it entertaining and informative ! Keep it up !
This was an excellent interview.
this was somthing that i have been waiting for so long