J. Cole - ATM (Official Music Video)
Listen to KOD now: smarturl.it/KODJCole
Directed by Scott Lazer, J. Cole
Connect with J. Cole:
Instagram: instagram.com/realcoleworld/
Twitter: twitter.com/jcolenc
Facebook: facebook.com/JColeMusic/
Connect with Dreamvile:
dreamville.com/
Instagram: instagram.com/dreamville
Twitter: twitter.com/Dreamville
Facebook: facebook.com/dreamville
Music video by J. Cole performing ATM. © 2018 Dreamville, Inc., Under exclusive license to Roc Nation Records
vevo.ly/944gTr
J. Cole making fun of wack rappers. Love it.
BlackySpeakz exactly
Waddup Blacky
Preach. J Cole already handing out the biggest L of 2018 lmfao
Where is the review of this masterpiece of an album?
Antonne Turner Hey man, fuck you lol
J cole: Can’t take it when you die, but you can’t live without it. Drake an intellectual: When I die I put my money in the grave.
alexsandra vasquez HERE BEFORE IT BLOWS UP😁
niceeee
😂
Actually you can take it when you die, or you live in the money you left...just look at the legacy of Carnegie or Nobel etc
😂 you are so funny. Let’s be friends please.
J. Cole - dun took off HAM ON THIS RIGHT HERE! a u t h e n t I c v i e w s dun took his career off 2 the next level fr fr no cap
"Can't take it when you die but you can't live without it" straight up bars
Word
@@SuperZormati Fuck
@@SuperZormati
@@SuperZormati
Not a bar unless you rhyme, needed the first part of the line but its cool i liked the lyric too man
Damn, this is all i'm listening to atm
Chill Nation *cheeky*
Chill Nation I see what you did there.
What can I say 😅
Nice one
*slaps knee* good one
Travis Scott may be the highest in the room but, J. Cole is higher than the room.
😂😂
Clean
Fax
Lmaao
F a x
after 3 years of its release I still listen to this gives me goosebumps
some songs are timeless
I'm the same way. It still hits deep, especially seeing the video.
After 5 years and it still slaps
Because the true meaning has slipped you. The monarch butterfly starts as a cocoon and ends up a beautiful butterfly but it always goes back to the spot it cocooned in... The colors on the wings are programmed into it's DNA in its metamorphosis.
Listening to all his songs before the Off Season
Same, the documentary got me even more hype frfr
IT CAME OUT LES GOOO
SAMEEEEE
What did yall think of the album?
@@galixyzzz pure🔥
And Travis says he’s the highest in the room
Brandon Rios underated comment
faaaq😂😂
Stfu
A̷e̷s̷t̷h̷e̷t̷i̷c̷a̷l̷l̷y̷ salty cuz jcole is better than travis autotunescott?
A̷e̷s̷t̷h̷e̷t̷i̷c̷a̷l̷l̷y̷ your opinion doesn’t matter you have a anime pfp
'Can't take it when you die, but you can't live without it' Factss 💯🔥
Haider Hasan so true
You every where
Jojo Breez that's the best line
the true :)
Cant leave it when you die is the lamest excuse to spend all your money. You can leave it to your kids or family.
*"Can't take when you die but you can't live without it."* Still hits hard all these years later.
I just realized he was able to both parody and master the “modern” rap style simultaneously in this album.
The real is back! Shout out to Scott Lazer for giving us 90s babies vintage Busta Rhymes vibes with this visual.
Exactly that gimme sommore video
Da Kid Gowie But Skieeeeeeeeeeep!
Wouldn't surprise me if his album went platinum in 3 days lol, this shit is goooooood
Lano 💯💯💯💯
when the dollar landed on his face at the end, I almost lost it 😂 then it hit me, literally 'cant take it when you die but you cant live without it 💥💥
Literally 😂
This song gotta be one of Cole's most underrated frl
83 million views
@@thememeroo178 and bro say's that's his most underrated song 😔😔
So J Cole character is King overdose and in the first scene you see him on a throne having a hooked note floating in front of the kids leading them to believe a lifestyle that he lives. Influencing the younger generation like these so called mumble rappers. The next scene King overdose is just showing off. Counting his money to resemble that is the only thing that matters. The scene with the straight jacket and the four walls of money depicts how all this money has him blocked from seeing what’s really going on in the world. Which is why he is rapping about money. The scene were he reaches for money and gets cut resembles how companies and corporates will hold onto your money. Kids break into his home and steal everything he has are those same kids he influenced. Suggesting your own will follow in the message you share. He escapes with one money bag and tries buy a car but is too broke so he offers his arm and a leg referring to the saying of it cost an arm and a leg. This message Cole wanted to show how desperate rappers will become in the future. King overdose buys the car but is to broke for gas and eventually crashes chasing the money. Cole wanted us to see how this will be the state of most rappers due to their lifestyle and drugs.
Dope but well not just rappers anyone else who got a lot of money 😂
Shit.
Spot on, except King OverDose is a different character from the modern day rapper Cole is also portraying, just like the car dealer is a different character Cole portrays.
Damn I think you nailed it
It was a dollar not note.
“Can’t take it when you die, but you can’t live without it”👀✊
AMERICAN Cookie Sounds like retirement
Well they all know the truth at the end of the tunnel but I guess it's the thrill of the moment 🤔
Lakeshow07 u might be right 🤔
J. Cole is a genius his music has deep meanings, and till this day i look at his music clip and still see alot of hidden meanings in the scenes very influential
Not that deep bruh.
J. Cole making fun of wack rappers. Love it. what a music right here a u t h e n t I c v i e w s dun took J. Cole oFf 2 da big leagues and fo dat I will always be super grateful
I can’t find a J. Cole song that isn’t fire, like it’s impossible
folding clothes, garbo
@@Chipotlesizzle Cause you missed the point of the song. In 4 Your Eyez only he is telling a story
Berto I listened and it’s way worse than any of his other songs but it’s kinda better than some other rappers
No cap
Some of the stuff on Cole world and born sinner isn’t great but yeah most of his shit is amazing
My theory is - J Cole is not on the cover off his “KOD”.. it’s Edward. (If you listen to “Intro” closely Cole says, “I’m trapped inside myself.... in which I love my demons rest I’m calling out for help” J Cole goes through the journey of a drug addict and while also giving advice and commentary on it throughout the album.) Edward is the demon J Cole is trying to “kiLL”, the same one featured on the album. Edward is the “King of Drugs” (another play on KOD), he’s the one responsible for getting these “kids on drugs.” Basically, he gets them on drugs and slowly but surely kills them.. Look at the cover, they’re all looking up towards Edward.. at first they’re doing the basics weed, lean, coke (only slightly under his cape) but the more they do, the less satisfied they get, and the more they crave, pushing them deeper into his cape and giving Edward more power over their soul, until he finally takes their soul and they overdose (the 2nd meaning of KOD is “Kings Overdosed”) because at the top they’re skeletons.. but the demon doesn’t just get kids addicted to drugs, Cole hits on fake friends (The Cut Off), lust (The Photograph), the love of money/greed (ATM), and adultery (Kevin’s Heart: I really think this has to do with when Kevin Hart cheated on his pregnant wife👀) so “Kill Our Demons” could refer to anything or any hold any demons has over our lives that keeps us from fully making Jesus Lord of our life... but hey just a theory For this video.. if you look at this in perspective with my theory.. when the “Kids on Drugs” get high Edward takes control of them (look at their faces and who’s pulling them) meanwhile Cole is locked up in the cages of his own mind “I’m trapped inside myself.... in which I love my demons rest I’m calling out for help” ....... you’re welcome
Virgil McCrary jheez
omg🔥
wow
This is what everyone needs to understand.
Virgil McCrary you a legend bro
“ The loneliest orphan, I flip my misfortune and grow me a fortune.” Straight up heat 🔥
This is Music for the soul, music that's too deep. Don't get caught in the financial trap then wake up from the Matrix when it's too late. J Cole is the G0AT
Sideline Story: Growing as a rapper Born Sinner: Looking back at past sins and mistakes 2014 Forest Hills Drive: Coming of age 4 Your Eyez Only: Trying to live the best life KOD: Dealing with addiction and problems Truly a great rapper
DIAMONDWINGD_ ARM now the fall off where every thing goes away and he loses everything
. .
@@matthewrizkhla3593 nah brother he wants all the smoke with the fall off I hope someone trys to diss cole
Mac Mittens I don’t mean he’s going to fall off I mean as the mumble rapper dealing with addiction character his albums mean they finna fall off
@@matthewrizkhla3593 I was talking about his next album apparently it's called the fall off
There was no way I was gonna watch this video and not leave a comment. J Cole gives what RAP truly means: Rhythm And Poetry. That's why he will always be my favourite artiste.
Indeed
Enduqué el cabrón *If* *just* *one* *reads* *this*, *it'll* *truly* *make* *my* *day*. *I* *am* *a* *rapper* *from* *QUEENS*. *I* *know* *people* *write* *this* *stuff* *all* *the* *time*, *but* *I* *really* *believe* *that* *I* *will* *be* *the* *one* *you* *will* *be* *glad* *you* *listened* *to*. *I* *am* *coming* *close* *to* *500* *subs* *and* *counting*. *If* *ONE* *PERSON* *could* *just* *give* *this* *a* *thumbs* *up*, *you'll* *be* *a* *step* *closer* *to* *helping* *a* *man's* *dreams* *come* *true*. *come* *vibe* *with* *me* *and* *you* *won't* *be* *disappointed*. 💯 *MUCH* *LOVE* *SALUTE* *JCOLE*! 🙏🏽
Enduqué el cabrón so true!!!
Bro I cannot stop listening to this song lmao. It's so good. I've been a fan of Cole for some time now but I'm just now starting to listen to older songs.
The world won't truly appreciate cole until he's done with the rap game 💪🏾
The message here is what matters most, don't let the record being a solid 10/10 distract you from it. *Choose wisely.*
A Gentleman fax
9/10
Behàn 3/5
All these scores, needa count it up
A Gentleman exactly
Cant take it when you die, but you cant live without it.. word.
Vahid Saltaga Ben best friend
Loga apruvd !
Phackley Info who cares? I can do that too and I'm also a kid.
word fr. mans preached with this one
Vahid Saltaga This has so many subliminal messages
I pray that J Cole be well taken care of and that he live a peaceful and perfect life in Jesus name Amen ✊🏾
This whole album is starting to age very well
Canada Canada Canada Count it
Thx for ruining it. Jk
🤡🤡🤡🤡🤡🤡👺
Lol it sounds like that
Damn i thought i am the only one who hears like that
😑🔫
Lmfao this the only video I’ve seen him have this much fun with 😂😂
you so right he always so chill
Solrac Dan L
Solrac Dan yea this is a way different cole 😂🔥
Hes mocking the industry by the way he was acting and dressing im sure cole is a chill guy in real life but i think in the video hes purposely portraying the mumble rappers
De'Shon Music yea i agree he’s acting foolish with his money like most of the rappers in the industry do
Was i the only one to notice that j cole could be a comedy actor 😂😂
I always find myself coming back to this song. Probably my favorite J Cole song… I love riding thruthe city at night playing this.. the beat is just something else man not to mention his flow and lyrics… anytime I hear this song it brings me to a good place. 🔥🔥🔥🔥
youtube doin cole wrong not putting him on trending
He’s #1 on trending ...
#3 for my country
#1 on trending
Install and the industry is against anything Real smh... but I don’t see he’s trending but how would we know if he deserves it or not? The views?
#2
A ADDICTED T. TO M. MONEY BEST RAPPER 🔥🔥🔥🔥
@Kyannelson no😂😂😂not in this context
@Kyannelson just no
@@JonahLenochThenameisbond thing that u said is so freaking brainless
He is amazing but kendrick is better than him
@@aajr2366 stfu
3 years already🥶
I will literally never get over how good this video and the message it’s portraying are
Literally
So reminiscent of early Outkast & Busta Rhymes visuals. Track sounds amazing, and I love the “cost an arm and a leg” analogy
Artsy Blazer So true man!! literally reminded me stankonia!! 🔥🐐
3:20 the popular saying - "Cost an arm and a leg" very good visuals.
thanks captain obvious
@@nick_z_boss6178 wasnt obvious for me i just noticed now
@@nick_z_boss6178your mother
Thank you J. Cole. Ever since Juice Wrld's death, I haven't been able to stop thinking about how the pursuit of financial success and attention can so easily destroy the lives of otherwise good people. You've made me feel slightly better knowing I'm not the only one.
I love reading comments on his videos. Just everyone talking about how dope he is
*CHOOSE WISELY*
This remind me of a busta video
If just one reads this, it'll truly make my day. I am a rapper from QUEENS, NY*. *I know people write this stuff all the time, but I really believe that I will be the one you will be glad you listened to. I am coming close to 500 subs and counting. If *ONE PERSON could just give this a thumbs up, you'll be a step closer to helping a man's dreams come true. come vibe wit me and you won't be disappointed. 💯 I HAVE BEEN COMPARED TO LUPE, NAS, BUT THE BIGGEST IS J.COLE!! SALUTE COLE & HAPPY 4/20! 🙏🏽
When shit hits the fan is u still a fan? -kendrick they the only ones up there breaking all the illusions
This video by Cole is a work of art and it has so many messages about the pursuit of money and greed in American culture. We’ll pay an arm and a leg for a car that depreciates and is worth much less right after we buy it.
LoganFamNetwork . Couldn’t have said it any better Bruh I was thinking the same thing this guy can say the most meaningful shit ever and somehow explain it through his bars so deeply and well. Only J Cole can do that
LoganFamNetwork . When I say this is perfect I mean this is PERFECT 😂
Notice how the female is happy he decided to pull his arm off ... dude literally pulled his arm off and she is more happy about getting the car...
I feel like it's more saying people sacrifice part of themselves for material objects and don't care that part of them is missing rather than the actual amount itself. If ya'll watch full metal alchemist it could be somewhat referencing to that as well, to gain something first you must sacrafice something.
Reminds me of busta rhymes gimmie some mo video
It's crazy how we are listening to this song again as different people. This song is legendary.
fuck.. i never thought i would be able to find a rap artist who makes Real MUSIC!! Most of these other artist just makes noise and sells their souls to the highest bidder. But J. Cole makes incredible incredible incredible poetry. This is beautiful, just like all of his other songs. Man if his concert was the last one I went to, I would die happy!!
This is such a different Cole vibe and I'm lovin it
Abhi yes he needs to grow as an artist Plus he has good content and people say he’s boring
deadass, I been a cole fan for years so these new vibes are dope but fuck the critics
Kendrick vibes
Seriously tho, thank God for J Cole!! I'm an artist, he is an inspires me to make music. Hope this album does great for him!!
PrettyBoyPRAS he’s trash
@Random Daily videos If J.Cole Is Trash What Is 99% Of The Rap Game Then??
Being on his video just makes him richer. So please keep on hating.
I smell platinum maybe double maybe.. Triple. The dude evolves every year, it’s a wonder. 👌🏽
PrettyBoyPRAS cringe
Here on the aniversary, this album is a 8/10 no 🧢
3 years later this visual and song still give me chills 🔥🔥🔥
Most rappers flaunt their money...... JCole makes a song about how it destroys you. 🔥🔥🔥🔥🔥🔥🔥
Choco DOLLA he's not the only one lmao
Elijah Stiles he’s the only with his level of popularity I believe
He’s not the only one but he’s the best at it
Elijah Stiles MOST rappers, read carefully
Doesn’t Kendrick do it also??
The message of this video is so powerful, we all have the pursuit if money we will do anything at all cost to get. But once we start to chase it the pursuit of money gets us killed. Basically what he is saying money is the root of all evil but is a necessity at the same time.
Money isn’t the root of evil, money is just green pieces of paper. Greed is the root of evil, if you chase money for the wrong reasons you will become corrupted
exactly
1 Timothy 6:10 For the love of money is a root of all kinds of evils. It is through this craving that some have wandered away from the faith and pierced themselves with many pangs. Your all wrong but close.
I also see that in the video that they chase the money but never catch it. It appears that the drugs are holding the kids back.
We can relate it to pandemic as it was actually result of someone's greed for money which resulted into this
Still probably one of Cole’s best tracks EVER.
CANADA CANADA CANADA 🔥🔥🔥🔥🔥🔥🔥
getting oldschool Busta Rhymes m/v vibes from this 🤩
MONTREALITY Yes, exactly! "Gimme Some More" kind of style... 👌
MONTREALITY I see where u coming from with the camera movement and shit and the general weirdness of the video.
MONTREALITY hmu for beats G.❗️❤️
MONTREALITY I agree
MONTREALITY was thinking the same thing
ATM stands for addicted to money, keeping with the rest of the addiction theme of KOD. It's kind of a satire on rappers who sing about money.
saadthekewl1 this song is a message to the people, using the flow of rappers who rap about money.
whole album runs with addiction. just like "photograph" it shows how u're addicted with your phones
Ty
saadthekewl1 well yh...the video kind of forcefeeds that concept to you..
yeah the whole ALBUM is a satire he's brilliant
Now that's "ART"!
Style an pattern plus a powerful message cant get enough of that🔥🙏
"Can't take it when you die but you can't live without it"🔥🔥
Rainy nights facts
"Can't take it when yo die, but can't live without it"..jermaine..
I hope this song goes on the radio
Amem
Threshesto idk not jermaine that j cole idiot... casual
Sarcasm haha so funny..
It's that YOLO slogan 🤔
this guy really has a message for the world.
J. Cole was up to something with this. He was sending you all a message concerning your life and money.
Yup. And many ignored it
Cole on his 90s Busta Rhymes music video tip. Lovin it.
Definitely
It's like "Gimme Some More" meets "Black Hole Sun"
I was thinking more OutKast
I was thinking more Lisa Left Eye Lopes "block party"
Brad Williams definitely black hole sun!!!
It’s not easy to take conscious rap and make it sound like a hit but everything about this video was perfection.
Gucci gang, Gucci gang, Gucci gang, Gucci gang (Gucci gang) Gucci gang, Gucci gang, Gucci gang (Gucci gang) Spend three racks on a new chain (yuh) Gucci gang, Gucci gang, Gucci gang, Gucci gang (Gucci gang) Gucci gang, Gucci gang, Gucci gang (Gucci gang) Spend three racks on a new chain (yuh)
Tehe Whatthe yea the song was weak but the visuals made it a 10
J coles new album is 🔥🔥🔥🔥
2023 its still 🔥🔥🔥
wow. i'm sitting here watching this video and i'm amazed at the message. the whole video, everybody was only worried about the money and didn't even pay attention to the kids. our future. no one cared that they were being influenced by the drugs or by the money bc the adults themselves were only worried about the money as well. deep af. that hit home fr. cole does it again
AASH Music THANK YOU, YOU UNDER STAND ME AS A TEENAGER
Ain’t think about it that way, that’s crazy
That's powerful Thank you sista 🙏🌚
AASH Music goat comment
J. COLES PERSONALITY CHANGED AS HIS HAIR GREW OVER THE YEARS.....I LOVE WHATEVER THIS IS!
Its either that or hes a marley
concept similar to gimme some more busta rhymes
PHARM1RECON free form dreads I have them too
Enlightenment.
Most rappers change their hair as they grow including drake and kdot
One of the best project of Cole !! Still Bumping this
Who’s here before off season drops tonight 🔥
It cost him an arm and a leg, literally, to get another possession. There are many artists and then there is J Cole, who actually teaches us something.
And then the gas in the car went out, the thrill was gone and he was left with the realisation that he had sacrificed so much and gained nothing, just momentarily comfort.
Exactly
jay z be teaching
Montana of 300 teaches
And Earl, and Kendrick, and Tyler, and joey
Now This Is "ART" - I like the way he explained how chasing just money is not all that matters in life ❤ & respect... J. Cole
ATM - About The Money
EZEN JET - GAMER™ of course he would say chasing money isn’t important he already has all of it
Jesse Turner ahhh 😂
2010 Ugly God lol right
He even explained how money can kill you
This song is soooo underrated... ❤️2018 FOREVER❤️
This flow is one of the cleanest ive ever heard
I really love Cole's animated mannerisms in this music video. Makes it feel like he's a comical cartoon character.
You watched busta rhymes .video *gimme some more*. That's were I think the director got his inspiration.
I like how he uses exaggerated cartoonish-like movements to give it a eerie feeling.
Very true, when the love of money outweighs the need for money, there's a problem.
Wow. Watching this years later showed me a whole other meaning. Wow.
J Fold
Your corny 💀
Who wish they can relive the experience of listening for the first time
EliteMatt30 Ice Just listened to it today...
I already knew at 1:04 when the ATM went "ding" he was about to go hard af
Doing it now
First time listening to J Cole right now in general.
YES
this music video: UNDERRATED the song itself: UNDERRATED the album: guess what it is hotel: trivago
*WELCOME TO HOTEL TRIVAGO*
@@brrbrr1390 You should be banned from the internet.
@@RasAnnunaki *WE COMPARE MILLIONS OF HOTEL SITES FROM AROUND THE WHOLE WORLD*
L
it has 60 million views, how the hell is it it underrated? it got more than it deserves because it fuckin sucks
2024 anyone 👇just jamming to ATM 😏
This is deep emphasis ☕☕
The fact that Cole has always been naturally funny makes this refreshing to see him experiment with his new choice of sound mixed with the retro video style. While portraying the same message.🔥
SHEA FACE I want him to bring back Lil' Cole that was hilarious.
91WriterzStatus faaaaaacts....alter egos work for Cole! 🔥🔥🔥
J. Cole is a genius.
If you're still rewatching this after 3 years, you're a legend.
Deep massage to this generation "choose wisely" WAKE UP
The game is blessed to have J Cole
Venenoso twitter.com/losztrosas/status/979920888723394560?s=21
For real tho
He is so overrated
BLVNK FVCE yea my username is like 4 years old who cares , i was 14 , and my liking Rae sremmurd 4 years ago doesn’t mean i don’t know music ... he’s overrated as i said
BLVNK FVCE if we take j Coles music and let lil uzi vert rap the same lyrics the world will say “oh it’s trash” simply out of fear of looking stupid , if he didn’t have the reputation he does half his fans would understand that he is pretty basic and there’s nothing special about the music he makes
It’s crazy how people are quick to call this man trash because he actually has a message behind his music. Gtfoh
IKR! They just dont understand!!!
M I T C H E L L P H I L stop trolling
gbaby5o thats not why its just cause he’s actually trash LMFAOOOOOO
💯💯💯💯💯💯💯
Whoever says this is trash was raised a bitch
I love this video style.....Reminds me of Busta Rhymes Give me Some More...Great work Cole!!!
J cole marathon.
Feel like a lot of people think he changed his message, but really he changed his image to reach to you in a different way. Same message, different mirror to reflect on.
Chantelle Peters I wish I could love this comment!! This is exactly what I was telling my mom and my sister when it first came out! If you don’t pay attention to the lyrics you could almost mistake it for what’s popular now.. but it’s truly deep and has many meaning to it.
Only a real cole fan would know agree !
Chantelle Peters agreed
Chantelle Peters You're a smart man bro
Joshua Juarez I'm a girl but thanks!
Why he always put out an album during finals tho. It’s like he knows the struggle and wants to give us some motivation 😉💕
Haha, true. Good luck to all of us.
Video Games and Protein Shakes or wants to distract us
Tyrone Biggums 👀
Video Games and Protein Shakes i need me some video games and protein shakes lmao
2022 here To everyone reading this comment, don't stop hustling, keep pushing and trust the process, believe you will actually make it to the top someday. Stopping is never an option. Stay blessed, strong and focused I don't have so many subscribes but the few i have are so special to my struggle ♥️♥️
"Choose wisely" Cole is trying to show us how ppl are basically slaves for money. And how money is controlling what we do
Or it can just be a lyric
KING COLE!!!
Sacred NICK!!
Factssss Cole is on FIRE!
Sacred this is trying to copy Tyler the creator BIG FAIL JOYNER LUCAS TAKING OVER
Too bad he overdosed...
*Lil Goddy - baptize community* .
This has to be one of the most talented real gritty dudes I have heard in a long time. Plus this video comps out allot of music videos out there. 👍🤙🤙One💙Playboy ace
I think that this video is very poetic the way J cole has the kids break in his spot for his money. Similarly to today, criminals are getting younger with every news story. Flexing money and putting so much importance on it brings out the worst in anyone, here Cole doesn't discriminate
There's a deeper message. Shows the world has constructed the youth such that we think money is everything. When it's really nothing.
TOBIO they are literally "on" drugs chasing money
stfu plz
Also saying that we work our selves dead,how you gone spend a dime if you work yourself dead
Alot of shit you need can only be acquired by having money so i wouldnt call it nothing
tell em