Inside Seth Rogen's Houseplant Headquarters | Open Door | Architectural Digest
Today AD is welcomed to Los Angeles, CA by Seth Rogen for a look inside the headquarters of Houseplant, the cannabis/home goods brand he founded with business partner Evan Goldberg. Though the company also has a more run-of-the-mill office space, Houseplant mainly operates out of a 1918-built Los Angeles bungalow. ”We did not set out to base Houseplant out of a house,” the comedian says - but it makes perfect sense. “A lot of our products are home goods. We found that being able to see them in a home setting was invaluable.”
See more of Houseplant's bungalow HQ: www.architecturaldigest.com/s...
Shop Houseplant’s office style!
“A lot of our products are home goods, so we found to be able to see them in a home type setting was invaluable,” says Seth:
Houseplant Ashtray by Seth: fave.co/3k7c0PF
Houseplant Strut Lamp: fave.co/3rO2J3v
Houseplant Standing Ashtray: fave.co/37HLfyL
Houseplant Block Table Lighter: fave.co/3xMWqRh
And here are some options if you just want to focus on the “plant” aspect of decor:
(Similar) The Sill Large Schefflera Arboricola: fave.co/3vamT9D
(Similar) Large Kimberly Queen Fern: fave.co/3vEXMLd
(Similar) Live Plant Snake Plant with Indoor Ceramic Planter: fave.co/3rNXFfe
Houseplant’s office designers know Midcentury modern-inspired furniture creates a cozy, but streamlined aesthetic:
(Similar) Baxton Studio Lino Clear Acrylic Dining Chairs (Set of 2): fave.co/3EIyMa4
(Similar) Inside Weather Espresso Ace Lounge Chair in Avocado: fave.co/36ItOxF
(Similar) Made Lottie Sofa: fave.co/3k9FxbA
(Similar) StyleCraft Home Collection 20-in Green Meadow Table Lamp with Fabric Shade: fave.co/3vJDhwY
Seth endorses decorating with items that speak to your taste-whether that be a stylish record player, retro letter sign, or a vintage arcade game:
(Similar) Orbit Special Walnut Turntable with Built-In Pre Amp: fave.co/3Ozp1Qg
(Similar) My Cinema Lightbox: amzn.to/3vFxGaZ
(Similar) N2fun Mame/Hyperspin Upright Arcade Game: fave.co/3EIDJjj
Don’t forget about the outdoor space. Create an equally welcoming exterior with an inviting hammock and sunny cooler:
(Similar) Birch Lane Kerwin Upholstered Solid Back Arm Chair: fave.co/3xMweXb
(Similar) Igloo Legacy 54 Qt Cooler: fave.co/3MsElw5
(Similar) Sand & Stable Bening Double Hammock: fave.co/3OvXOOe
If you’re looking to start your own vintage ashtray collection, Etsy’s a great place to source some one-of-a-kind finds:
(Similar) Vintage Metal Stacking Hedgehogs Nesting Ashtrays: fave.co/3LgRZC8
(Similar) Retro Orange Ceramic Ashtray: fave.co/3MvLuLV
(Similar) Art Deco Seafoam Green Ashtray: fave.co/3ka3sHL
When you buy something through our retail links, we earn an affiliate commission.
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Shop pieces inspired by Houseplant’s highly designed office space: Houseplant Ashtray by Seth: fave.co/3k7c0PF Houseplant Strut Lamp: fave.co/3rO2J3v Houseplant Standing Ashtray: fave.co/37HLfyL Houseplant Block Table Lighter: fave.co/3xMWqRh The Sill Large Schefflera Arboricola: fave.co/3vamT9D Large Kimberly Queen Fern: fave.co/3vEXMLd Live Plant Snake Plant with Indoor Ceramic Planter: fave.co/3rNXFfe Orbit Special Walnut Turntable with Built-In Pre Amp: fave.co/3Ozp1Qg StyleCraft Home Collection 20-in Green Meadow Table Lamp with Fabric Shade: fave.co/3vJDhwY Baxton Studio Lino Clear Acrylic Dining Chairs (Set of 2): fave.co/3EIyMa4 Inside Weather Espresso Ace Lounge Chair in Avocado: fave.co/36ItOxF Made Lottie Sofa:fave.co/3k9FxbA Birch Lane Kerwin Upholstered Solid Back Arm Chair: fave.co/3xMweXb Igloo Legacy 54 Qt Cooler: fave.co/3MsElw5 Sand & Stable Bening Double Hammock: fave.co/3OvXOOe Vintage Metal Stacking Hedgehogs Nesting Ashtrays: fave.co/3LgRZC8 Retro Orange Ceramic Ashtray: fave.co/3MvLuLV Art Deco Seafoam Green Ashtray: fave.co/3ka3sHL When you buy something through our retail links, we earn an affiliate commission.
Please tell Seth that they should make a hand sanitizer holder, too.
I was hoping some of his bonsai would be there.
Could you reference the turntable stand/shelf's source? The piece is cool.
You mean illegal substances .
Imagine if he made his house look futuristic.
The interior design aesthetic, the destigmatization of cannabis, and the healthy/fun work (from home) environment was an absolute delight. Seth Rogen and and AD, hats off.
I hate it. It's basically an advertisement. Pfft
I love itttttttt!
LeReddit Army is here.
@@bukysola you love watching paid ads on YT?
@@mangacollector2718 no, but I enjoy Seth Rogen. 🙂
It’s so funny to see Seth Rogen being awkward and trying to promote a company, it’s like he’s in character for a movie, this is absolutely hilarious 😂
He’s HIGH not awkward.
ABSOLUTELY
Classic hippie lettuce lover 😂 A real character lol
didn’t think he was awkward at all just baked
I thought he was fairly confident …
seth's laugh it's just iconic
FTFY *IDIOTIC
everytime he laughed i laughed
By iconic do you mean insufferable?
@@scottgates601huh? I don’t think u know the meaning of the word
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I appreciate so much him talking about clean-ability. It’s something industrial designers either do really well or really badly. Or the person creating items didn’t go to school for it and just doesn’t understand and that’s incredibly frustrating. I feel like there’s an enormous problem of people who design not actually talking to the people that are going to use the item, not asking what they want and need, and then are surprised when people don’t love it. So anyways, mad respect.
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i remember a tweet of him years ago saying he just started taking pottery classes and look at him now, i’m so proud
Adorable
Wow that’s crazy all from a pottery class
Yep 250$ for an ashtray… good for him 🤔
@@chadelaeva this aint walmart bro each one is a piece of art
Nj is betttterrrr🤫🤫🤫🤫🤫🤫🤫🤫🤫🤫🤫🤫🤫
damn, I want to see his actual house. He has a high taste for art and he collects all those ash trays. Would be a good one. I want to see his pottery studio and things like that
I think he MAKES those ashtrays!
@@lunaholiday8585 he makes his own but the shelves are all vintage ashtrays for inspiration
Yeah, isn't this show about seeing the architecture of houses, hence the name Architectural Digest?
He’s a coward
@@stronghold8266 💀💀 bro what
THIS IS PHENOMENAL. I honestly had no idea about this company. At first I thought: “haha Seth Roger would have a name for his house. Then BOoM! The best surprise. One of the most intentional and beautyfull business built and building. Super inspired. Also Seth Roger’s laugh >
I love his Elmer Fudd laugh…..
Rogen not Roger. Wtf lol
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While at first disappointed in the lack of actual houseplants, by the end of the video I found myself smiling and remembering that Seth Rogan is a precious angel from heaven.
More like a rich libbie, "We should pay our fair share, but I'm not gonna"
I was like , where are the houseplants? And then I was like …….. 😮 oh. 😂
@@abigailandino6251 me too, haha!
@YouWouldntClickALinkOnKZhead WouldntYou? You’re a idiot and the fact that your screen name makes no sense just furthers my point.
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I swear his laugh gets me every single time lol. But on a more important note that ash tray collection is wicked. All the different color combinations, sizes and textures are super cool. Also the fact that he makes his own ceramic pieces is awesome. It makes me miss doing ceramics and creating pottery.
You gotta be a bot. How much do you get paid to write that cringe
His laugh is absolutely weird and annoying.
sethy is amazingly gay and sold his soul
@@darealberrygarcia have you seen your yt picture it's a cat ffs. Anyone is a bot it's a guy with a 2010 Facebook stock picture
His laugh is beyond annoying. Definitely a bot. Sorry but how is it impressive to start a business when you’re already on third base?
Clean ability is a foundational element for every household item. Huge respect to any company that focuses on the long term care of any item.
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I don't even smoke and I want ALLL OF IT!!!!! I'm obsessed with the aesthetic. Everything is beautiful, and Seth seems like the coolest boss ever.
Plug in block lighter owner here and I f-ing love it. Definitely a conversation piece as well as a cool lighter since everyone that comes over geeks out over it. Ironically, Houseplant can be hard to find at many dispensaries here in LA, but I highly suggest picking some up if you come across their goods. Amazing, high quality stuff. 👍🏽
Seth is the prime example of living your best life
no its greed
@@stoneyj1a1 So following your passions by investing money you earned through work is greed? lol
He is beyond fake 😆
@@SchMasHed yes, according to your leaders it is. pay your fair share now.
@@stoneyj1a1 lmfao, did you forget to take your meds?
This was such a fun AD video, anchored by Seth Rogen's honest character. His love of his craft and industry is genuine and makes the whole endeavor much more wholesome!
Especially when he calls everyone a white supremacist 🙄🙄
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I like that when he explains the products he just is talking about how there was a genuine problem and he's like "yeah so that's what it does, that's it!"
I got lost in his world for a few mins it was lovely
Stop lying, you know he won't read you messages
Phillyyy is bettterrrrrr🤫🤫🤫🤫🤫🤫
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I love how mildly awkward Seth is lol, this is a beautiful space. I love the ashtray side table! I was so glad when he just took it off because I was thinking clean would be a nightmare if it wasn’t detachable.
This office house is styled so greatly in the MCM fashion and honesty the designs of the rolling trays are so pretty! Who knew he was into ceramics! Love it!
i didn’t really know seth rogen before this video, but he seems like the coolest person. insanely good taste in interior design, genuinely authentic and funny plus his laugh is so dope :D
I’m obsessed with these products, also just gave me a whole new appreciation for Seth!
You feel appreciation for a pothead? Why?
@@AllThingsSoul cuz I’m one too
@@brandon seth rogen is an ethno-nationalist sack of garbage
theyre so over priced though
Shh. Let's rob a bank.
Seth is dressed like a UPS driver that started a hipster religion.
In my best Seth laugh...he he he he he
What brand is he wearing, i kinda like it. Shoes look to be Fear of God?
@@TheCuriousmitch32 The whole fit looks very FOG-inspired if not actually Fear Of God
Love it! 🍃 His laugh/ chuckle is adoring. I respect the fact that he personally tries thing's out before putting them forward to sell.
Seth is absolutely one celebrity I have been waiting for AD to showcase. Seth is definitely one of my favourite people of all time. Thank you AD use are awesome
he really put so much love, thought and effort into everything and it shows, I’ve always thought he was the best person to smoke with and this just proves to me that he really is 🍃💨 and the hedgehog ashtrays are the cutest thing ever 🥺😂💕 props to him for living his best stoner life and helping others do the same
I love this man’s laugh and pottery so it’s like a win win every time
@@kovy689 your point?
@@kovy689 he's a comedian. So what exactly is your point? quoting someone isn't making a point. So far that makes your comment pointless.
@UC76HJIzAQL6Eqvs2kRdnXuw sick burn bro, you come with that all by yourself?
@UC76HJIzAQL6Eqvs2kRdnXuw If you think that's funny it's no wonder you don't understand what a joke is lol
@@kovy689 That still doesn't explain what point you were trying to make. So he said something stupid. Like you did in this thread.
didn't know i needed this video but damn seth brightens my day every single time. his laugh is infectious, i love him. you can tell how he genuinely cares about his company and wants to elevate everyones smoking experience
Houseplant is one of my favorite brands. I absolutely love my strike anywhere pebble match set.
His pottery/designs are really unique & efficient. I love it idc
Clearly an ad for Houseplant, compliments of AD.
After reading Seth’s book and learning about his lifelong friendship with Evan Goldberg, seeing them go into so many ventures together really warms my heart!
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It's great to see a genuine person succeed.
I need that standing ash tray. God damn it’s beautiful! Had no idea about his business, this was a very good move for him to work with AD
He is always so crazy articulate. I love hearing him talk. Also the products are face melting!! SO FLACKIN GOOD
This was a fun segment and a departure from many of the others. Nice to see Houseplant concept (wasn’t aware of it until now) and to see the place and people that inspire it.
Who else clicked because they thought it would be a houseplant tour?
Yup, instead is a 10 min ad about his company and his ashtrays
Seth's laugh needs to be Trademarked at this point 🤣🤣🤣
I found this video so interesting. I loved the vintage ashtrays, and I don't even smoke. Who said stoners aren't creative, contemplative designers? People with no attention span.
Most amazing artists I’ve met are stoners!
Nyc is betttterrrr🤫🤫🤫🤫🤫
I've always enjoyed Seth Rogen's personality. Now I can say that I admire his business sense and furnishing.
I love his products, so innovative and beautiful! His laugh is just an added bonus 😂
"How many ashtrays you got?" Seth: **yes**
Seth Rogen is a geek and an adult child. We could be friends for sure
I love Seth and his office! The ads I see when watching AD Facebook videos are really making me want to buy Häagen-Dazs Carmel cone ice cream and a new electric Volvo… 🥴😆 the advertising is working… lol
THAT LAUGH!!! Okay, you got me, gonna go shop Houseplant!
Regardless of your affinity for smoking I love when people talk about their passions. I love the art perspective and even though I don’t smoke they are phenomenal pieces I would own to spice up a space
love the vintage aesthetic and the vibrant colour pallettes. Very cool.
I live him so much I was smiling the whole time watching this..also the product are beautiful and you can really see that alot of work goes into them because they're passionate
this dude has the best vibe ever. just listening to him is so relaxing
Seth is really looking lean and in shape!
Love his laugh. It’s so genuine. He’s probably a good friend
Seth seems like a dope person to smoke with, he can really hold a conversation and keep you pulled into what he’s saying
Yeah and he smokes all day every dad, what a bragging point.
Nj is betttterrrrr🤫🤫🤫🤫🤫🤫🤫🤫🤫🤫🤫🤫
OMG, I love those mustard colored chairs that are next to the standing ashtray!
I love everything about this video! I love Seth's humble energy, his enthusiasm and of course his hoarse giggle! And the designs she showcased, are all brilliant! Beautiful pieces and so interesting to learn about. Love it!
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I love he’s style, how colorful, and well curated + love the insight and thought behind everything 👏
The packaging and marketing for these products is phenomenal. And even though I don't smoke anything, and noone ever smokes inside the house, these products are so cool. Built from a genuine passion. The lamp ashtray is a perfect example. Why have 2 things on your desk when you can have one thing that does both.
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How could you not smile when Seth chuckles
Suddenly very into a product line I’ve never heard of! Seth is a great guy so I’m happy to support based off that but wow the rolling tray is stunning. Hoping they restock!
Strictly clicked on this to hear his laugh… did not disappoint lol immediately made my day 😌
thought i was the only one 😭😭
I never knew about he household products, they are beautiful, elegant and I can see the quality. Also Seth’s laugh cracks me up EVERY TIME. Such a cool dude 🤣
Truly combining passions! Literally living his best life.
Seth’s love for his company and pottery is the cutest ever
I thoroughly enjoyed watching Seth's tour, he is the cutest! So.. proud of him and I'm happy I know about his business, so I can buy some ashtrays!
My mind is blown! Amazing! I’m so excited what he does next!
Fantastic. Love the vinyls & standing ashtray
This video was awesome. I didnt even know Seth had this Company. It was nice to see how fascinated he is about everything. And they really made gorgeous things. Nice product. Nice house. Nice team. Keep it up man!!! 💪🏼
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Sheer bliss and nothing short of breathtaking ! I woke up feeling a bit down today, and this video popped up. My God ! I have never laughed so much. This is the therapy l needed to cheer me up and feel better. Boy, the guy's laughter is so infectious that you just want to laugh as well. This Plant house project attests to the old African saying that can be translated in simple English as, "There is a thin line between madness and creativity ". I am sure a lot of Rastas love him, and above all, this is superb and sparkling spectacle ! Congratulations.
In so happy I watched this. Love the vibes guys xx
Nice job, Seth, this is really well done and funny too in the best of ways!!
The house, the decor, the aesthetic, the laugh... Great video
Wow I like this a lot. Exterior of the house is cute and cozy. Paint choices and accent colors were spot on for a working/gathering location. No over of the top fancy furniture that shouts "i'm a celebrity so I have to use overpriced designer pieces".
pretty down to earth dude
Nyc is betttterrrr🤫🤫🤫🤫🤫🤫
loved every second of this!
Awww I love how passionate he is
Who of his team had the idea that he has to carry that coffee mug?
This man is a goat for creating an entire company out of his lifestyle 🔥
Proof you can turn almost anything into a business.. Passions can inform a lot of what makes a sellable product. All of this stuff looks like knick knacks from the salvation army. which is interesting how people like things that are new and will pay for new.
This man looks so good and healthy. He is really living his dream. Love it!
All I can say is: I want to work for this company. This looks like an amazing, supportive, creative group!🙏🏽🤘🏽❤ Kudos to AD for featuring a cannabis-loving/inspired host and his company!
Gorgeous space! I just love him. Gotta see what's on those records!
Sooooooo, Seth Rogen is now in the ashtray business. Got it.
No matter how much I try to keep a straight face, his laugh gets me every time.
Luv, luv, his laugh, also, the decorating
Excellent video, you can tell Seth is such a great boss and this episode was so enjoyable
I am loving this so much! Very awesome and happy for him. Beautiful house/workspace. Vibes for sure.
Seth is the man. Thanks for making this cool stuff!
OMG!! At first I thought you were kidding. I love it👍🏽
seths energy & authenticity shows in his products !
OMG he's so right about ashtrays though...innovation is needed and he's addressing some unmet demand. Upscale stoners are a thing and we shouldn't be afraid to want nice things.
I don’t smoke but I LOVE how beautiful and classy his work looks
This!
@@honeym00nhelly right!? Times are changing and being a wine mom is fine, but they get all the attention when it comes to consumer products. Anyone using a healthier alternative should have the same opportunity to use basic, beautiful consumer products.
Well said
@@drummagshawty 🙏🏾
i love this video. an awesome person making awesome stuff. incredible and i died of laughter every time seth laughed
Seth is such a wholesome person to hang with
Wow, this is brilliant! House plant is such a great company, I'm so happy for Seth and the team. Such nice home goods! Canada is proud!
Wow! Mid Century Modern design is just so awesome!
Love the art work throughout the house !
The best AD episode for me! Seth is the best,
Watched this at 1.75 speed and it felt completely normal 😂
I watch 80-90% of videos at 1.25-1.75 speed and I rarely feel that it is too fast (and English is not even my first language). I understand that people can't speak so fast (especially if they speak freely, not reading, they need time to put their thoughts into words), but I just don't have the patience to watch videos at normal speed (this way I can watch more videos in the same amount of time).
This man is just my favourite human to exist, Period.
Really hahahah I would hate to know you then
@@darealberrygarcia u literally said he's a "deepstate agent" like ur delusional and ur opinions on the matter are invalid
Seth’s belly laughing is absolutely contagious 😂
man this was great ty Seth!
This man’s laugh is everything 😭
THIS IS THE GREATEST THING EVER!!!!!!!!!!! I'm not a daily weeder, but I am a Visual Designer & I LOVE how aethetically pleasing everything is!! It was annoying how all the products/paraphernalia sold a your basic stoner store and the design of the stores no less are typically! I mean, really, enough with the pleather black sofa and Bob Marley posters!!!!!! Weeders have style and class, LOL! We like nice stuff!!!!!!! THANK YOU THANK YOU THANK YOU this is a much needed concept!!! LOVE LOVE LOVE!!!!!!
Wow, they are dead on. What a great idea for a company! Congrats. Everything looks great.
I adore those rolling trays and your vibrant colors.