WHY Napoli made us believe in football again | From bankruptcy to Serie A winners
Napoli are finally back on top of the Italian football pyramid - Serie A champions 2023! S.S.C. Napoli means everything to the city of Naples and years of financial stability and long-term planning from owner Aurelio De Laurentiis have made that incredible success possible. After the golden years of Diego Maradona in the 1980s, Napoli entered a dark period which eventually saw them bankrupt and relegated to the third division. How did they make it back to the top? This is the REAL Napoli story!
Can they maintain their position and herald a golden era? Can Napoli outclass the likes of Juventus and Milan for years to come? Tell us what you think in the comments...
Author: Sebastian Saam
Camera: Gennaro Apuzzo
Field Producer: Luca Palamara
Edit: Vincent Chmiel
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Can we just appreciate how incredible the content that DW Kick Off! make is? Always world class and each video is a joy to watch
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Great report Really when u make Hard work That pay Ab N u see napoli Great club Hope they do their best in Europe very never gave up
Give them the sub and likes for all their content
Very professional .
We can't because of false declarations, inaccuracies. They even describe teams like Juventus falsely and this is unacceptable. Juventus fans are TIRED, VERY TIRED of FALSITIES against Juventus
3 Italian clubs in the ucl quarter finals truly makes me believe that serie a is finally back
Seria a is finished. They were lucky
@@nmkcompsat's what premfaces mostly believe in lol. Indians too.... Especially those that haven't been watching the sport for long. Good luck to Chelsea to stave off relegation though. In Clueless Frank we believe 😂😂😂
@@nmkcomps wt u talkkabout exoticbitchasss
@@nmkcomps smartest premier league watcher
@@nmkcompshahahah
I am a Bologna supporter, l think 3-4 years ago Napoli had more famous players and a possible Victory wouldn't have been a miracle. The MIRACLE is this year! Because they didn't spend TOO MUCH money, they built team with great INTELLIGENCE and they played GREAT, with the RIGHT players in every field-position. Naples should be an EXAMPLE for everyone, it's still possible to win without spending too much, in 2023.
Ciao Fabio, since you seem unbiased, why, do you think, are so many other fan groups (unfortunately including Bologna, although I otherwise adore the city) are so mean towards Napolitani and throw racist insults at us? Thanks!
@@stephandemaria4895 Napoli is the most important city and team in all the south, so I think it's a sort of racism against south Italy... but I see this only at the stadium, not anymore in the REAL life! (much much LESS than 40 years ago) Some people think that in north "We do everything better" and maybe don't accept to lose by south, expecially in football. But when they go in holiday... "Oh how BEAUTIFUL the south!!!" I think they are racists with TIMER 😀😀😀
@@fabioadver7674 thanks! Makes sense, but all Southern teams hate us too. 😄
@@stephandemaria4895 They would like to have the same importance. In my region Bologna is hated in ALL the other towns, the same is for Florence in Tuscany.
Lies again? Believe Japan Ramenten Rakuten
To think that they couldn't win the scudetto with Hamsik, Koulibaly, Mertens, Insigne and Higuain is mad 😮 congrats to the class of 2023 👏
I'm not a tifoso of Napoli, but I'm so happy to see them winning the Serie A title this season. They've been a tough competitor during the last few seasons and this year is finally their year. Saluti!!
The right word is "tifoso", not "tifosi". The second one is the plural form (We are tifosi/I'm tifoso). And we say Saluti, not saluto (if you use saluto you must add "Un" to saluto)
@@giulianorivieri2806 thanks so much for this 🙂 I have edited my comments 👍
I have been a Napoli fan since the days of Maradona.Congrats to Napoli for being crowned Champions of Italy.. U deserve it 🙏👍⚽
are u italian?
That's a lie!
It's almost criminal how little this video talked about Kim. He's also one of the aces on the team, along with Osimhen and Kvar. Need to put more respect on his name. The local fans surely do. Either way, it'll be interesting to see which players will be staying with Napoli after this season. It'd be cool to see them all stay and go for round two next season.
Hi John, absolutely right, he contributed massively to their success, we didn't go too in-depth on any of their players, but no one's underestimating his value. What a signing! You think Napoli can keep him for a few more years?
@@dwkickoff you are totally right, just a brief mention about 3 players, kvarat has a little bit more coverage because of his name which everyone really wants to know how to pronounce but would keep failing at it
Diego played for Napoli for years although he could have played for much better teams and earned much more. The current players will all go to the biggest clubs in Europe with the most money. No one comes close to the legend status of Maradona in Naples. He lived what the city is all about.
Actually everyone always talks about the 3 new signings. Also this video. So its the players that were already there that get a bit undervalued in analysis.
There are players they didn’t not mention at all. Football is a team work. A documentary of 15 minutes is too short to go into in-depth analysis of each and every player in the team and Squad.
What's quite ironic is that almost a year after the great maradona passed on, 2 of his life long desires (Argentina winning the world cup & Napoli winning the scudetto) have been achieved....it all comes full circle and in the end there is a silver lining (or a smile) in the sky: probably maradona (The once acclaimed God of football) smiling down at us watching the beautiful game he once adored. The kind of stuff immortals are made of.
👏👏👏👏👏
Stop with the amending of Diego's death timeline. He died in November 2020. It's very disrespectful to try and change that passing to fit your narrative. PS: You seem to have forgotten that Argentina also won the Copa America in Brazil. Do your research next time !
Parece que Diego está hablando con el 1 !!!! 😮😮😮😮
Maradona being a great footballer wasn't in fact great person - he would not love to see Messi or Naples beat his success he was quite envious and didn't like Messi at all - so do not iconize him it's just a nice story to tell
@@superalexandre8450 you say this like you knew him personally........point of correction I never said he liked Messi......unless what you are insinuating is that he didn't like his country (which in any case makes you a liar or a more bitter person than he was)
Everyone is trying to know more about Napoli, because of success in football. I ❤their passion
Only IPF want to know more. True football fans already knew of their history
What's spectacular about the history, winning a league trophy once in 33years? I'd yet to see a league trophy being celebrated by almost 90% of the entire city. What a love? Mr. History, tell us more about their football history. J**ky!
Don't forget Lobotka. He was amazing
I LOVE NAPLES!! Best city in Italy and now 3rd time Champions!!
Congratulations from Ukraine 🇺🇦 Forza Napoli!!! 🏆
aspetto anche io la vostra vittoria contro la banda criminale di Putin ,evviva la liberta, w Ukraina
Fuerza Ucranianos, resistan i pateen el qlo de esos rusos, saludos desde Perú 🇵🇪🤘🏽
Я тоже с Украины! Forza Napoli💪🏼💪🏼💪🏼
Forza Ucraina da Napoli 💙💙 sempre al vostro fianco 💪💪 grazie fratelli ucraini
¡Forza Napoli Campeón de Italia! 💙🇮🇹⚽🇦🇷!
Diego played for Napoli for years although he could have played for much better teams and earned much more. The current players will all go to the biggest clubs in Europe with the most money. No one comes close to the legend status of Maradona in Naples. He lived what the city is all about.
Diego ...Diego ...reading the paper of that time Diego got corrupted by the mafia other wise Napoli would have won about six scudetti .....Of course the hard game is to repeat what they have achieved in this campionato ?
Yes Diego loved cocaine and prostitution and hangin with the Camorra. What Napoli was all about
And that’s why I fear for Napoli now. If I’m in Osimhen or Kvaratskhelia’s shoes, I’d want to stay at Napoli but I worry that if Juventus come knocking on the door they’ll offer big bucks & those guys will be off in a flash. If Napoli keep this team, they have a very big future ahead but I fear that some of their guys will look at financial options rather than establishing themselves as top players with Napoli.
@@gunnerboy2975 too late . The coach already has jumped ship. Which tells you a lot of the owner and what a pain in the ass it is working there. Even with CL league, a supercoppa trophy to be won Spaletti wasn’t happy. Carlo got outta there too quickly. They’ll need a very good strong coach next season. Conte is the type to jump in and jump out.
I am not a Napoli fan but I can assure everyone that here i n Italy ,let alone the northern italian fans, we are all happy for napoli ,this victory we all hope that can help to change the script we have in serie A in which the winners are always the same 2 or 3 teams , because of their money and mostly bcs of their political influence . we all hope something is going to change , and the investigation against juventus for fraud can be a sign , and from now on many other teams can start joining the race to the serie A titles .
Love how much hate Napoli receives in Italy and how much love it receives from other countries. Forza Napoli Sempre
I'm Brazilian, and that's not so much the case here, most people still root for Milan, Inter or Juventus, so I feel like a total alien rooting for Napoli and Venezia (my family came from these cities). I think most Brazilians don't like Napoli only because Maradona played there.
I'm from the North and I'm saddened by how our mainstream institutions fuel the misinterpretations and biases against Napoli and the South in general.
Whoever picked the soundtrack did an excellent job! Nu Genea...James Sanese e Napoli Centrale...well done!
I wish Diego was here to see this. Napoli Torna Campione!!!!!!
💙💯💔
Well done Napoli. From Celtic FC
FC Celtic&SSC Napoli supporters=brotherhood
Champions 2022/2023 Napoli and Celtic 🍀🏴🇮🇹3
well done, Napoli! 🏆🏆🏆
Osimhen
Fantastico
Aguante Napoli!!! saludos desde argentina!!
Calling Napoli a "Cinderella of Italian Football" seems a bit outrageous. In the last 10 years Napoli have always been in the top 4 places of the Serie A Ranking. It is a glorious achievement after 33 years, true, but it should not come as a surprise.
She said Leceister cindarella of english football after winning the title
😂😂
Hanno dei pregiudizi,e ne sono affezionati. C'è una cultura leghista, razzista, antimeridionale che li domina!
@@DrakeSisse7045 ?
So happy for Napoli. I really felt like Arsenal was the premier league version of what those guys are doing in Italy.. Unfortunately we didn’t achieve it in the end 😢😢 I was cheering for Napoli to win the Champions league too.
its true, im a Napoli fan and i root for Arsenal in England, i love the underdogs and fans emotional... the movie febbre a 90 (fever pitch) is a great story about the passion of fans, similar to us, we have illness for Napoli
Interesting how the thoughts process are similar. I am an Arsenal fan from early 2000s and from Kerala, India - always like Napoli (reason Diego) and this time really hoped Napoli and Arsenal could do it, one did it and other didn't (Man City untouchable 😢)
Happy for the team , the coach and the fans . All true fighters . NAPOLI is the new SerIa A CHAMPION for many years coming. 💙💙💙
I was expecting to hear one name among the heroes of Napoli this year. His name is Kim Min Jai. He deserves to be mentioned more than anybody else.
Stonewall Kim
Korea number 1, eh?
He was mentioned in the video... but only in passing. Agree, he should have been given a more elaborate explanation.
El Napoli es un gran equipo, el juego de conjunto que han logrado es digno de admirarse. En México estamos felices por Hirving Lozano, porque también él hizo un gran trabajo. Gracias DW por un reportaje tan interesante y bien realizado.
What a wonderful city, magnificent beauty. They deserve the best
❤
This makes me so wanna go see Napoli play at home stadium
Great coverage! I don't watch much European football, but I'm glad I learned a lot about Napoli and the Serie A rivalry. It's always great to see different teams compete and win the league. It is what makes football so enjoyable.
It's not a miracle. Napoli has already won 2 titles in the past and a UEFA cup and has been among the top 3 in the Italian championship for 10 years, always playing in Europe. So it's not a miracle (for example like Leicester a few years ago). This is the culmination of a long construction process. Napoli has been a very strong team for at least 10 years. Forza Napoli Sempre! ❤
sempre e comunque!
Grazie Napoli !! 👏🏾👏🏾
Man I wasn't surprised to know when Napoli signed Osimhen. This dude was actually a beast back in Football Manager 2018!
Napoli wasn't , isn't and it's not going to be a new Leicester (with all due respect to them). We have got 7 top 3 placement in 10 years, 1 scudetto now, 3 italy cups and one supercup. 15 years in a row in Europe, and Uefa ranking position between 11 and 20. Second italian team of the decade. And right now we have the best team, and some of the best financial current situation. I believe we are going to win some more scudettos in the next 3 years
Wtf nobody said that Napoli is the new Leicester 😂
This is a BRILLIANT video, grazie mille from San Francisco, California!!! I AM the number one supporter here, I am over the moon about this victory, it has been a long time coming. Forza Napoli!!
Complimenti per il video!! Grazie e forza napoli sempre 💙💙💙💙 un abbraccio da napoli
From Napoli supporter: great video, thanks a lot. On the technical point we cannot say one player over the others, honestly everybody contributed in his role a lot and it was a real lovely concert. Of course, the forward Osimenh, Kvara, were more on the stage but in the midfield Lobotka was so important to tune the music and in the rear side Di Lorenzo, Kim and the goalkeeper Alex Meret was faboulous....but all players were great...I will never forget the goals of Raspadori against Spezia and Juventus (both in the extra time) or Politano and Lozano running and running , of the giant Anguissa....and Rrahamni....its was a real tem victory...they are in our hearts forever 💙💙💙
I did nit mentioned many GREAT others as Simeone, Juan Jesus, Gollini, Diego Demme, ...
As romanisti i'd like to said congrats to ssc napoli and i admire that spalleti achieved with ssc napoli this year,,,👍👍
Awesome video. Great to see Napoli on top again. Keep up the good work.
Thank you! Much appreciated. Spread the word, FishnDucks ;)
What a fantastic insight into the club & Napoli. Absolute perfection!! Great job Guys ❤
First of all, congrats for the contents of this video. Then, as Maurizio De Giovanni said in this video, this Scudetto is the result of a long term planning started 19 years ago. Considering the last 10 years Italian in Serie A Championship, Napoli is the second team in terms of point scored: this means that's a very well job done in all these years. For that reason, in my opinion, better is yet to come. Forza Napoli Sempre! 💙💙💙
Thank you for the nice feedback, Ferdinando!
@@dwkickoff you are welcome!
Wow. The city must be so proud. 👏
loved the content and presentation ❤
Thank you for the nice message, man! We're glad you guys like the film.
Argentina ama al Napoli!!!!!!
DW Kick Off is always worth watching. Great job guys!
That was a fantastic presentation! I wish to learn Italian.
GOOD SQUAD , GREAT MANAGER I.E SPALETTI
Whilst there has been no love lost between Napoli & most of the northern Italian clubs, I do notice a mutual respect between them & Fiorentina. Fiorentina have been through exactly the same as them and even a few weeks ago gave them a very classy guard of honour. Even heard that the Fiorentina fans applauded in the stands. You often hear fights break out between Napoli fans against let’s say Inter Milan, Juventus, Lazio or Roma fans. However, never heard of fights between Napoli & Fiorentina fans.
Grazie a te che hai fatto questo video. Forza Napoli sempre.
Forza Napoli Sempre 🍾 💙💙
Congratulations Napoli - Maradona would be very proud of all of you🎉🎉🎉
Wow! This is a cinema-worthy documentary!
Forza Napoli Sempre 💙
One thing I admire about Napoli's matches is their team spirit. Kudos to the coach for his sportsmanship spirit inherently infused as practised by the footballers. I appreciate the efforts of Di Lorenzo who superheaded the team; Osihmen for his spectacular touches that so far produced the most goals of the season; the powerful "K.K.77" for his tremendous inputs especially, in creating avenues for goals to be scored ɓy Osihmen, others and himself inclusive; our own Kim for keeping an eagle's eye on their opponents especially the strikers; Anguissa and others whose performances are extremely valuable. Thanks for the success teamly achieved.
Napoli is my number one team like this.
One thing is repeatedly reported wrong about Napoli's history, and Italian football in general, it's when they say it is a poor city and poor club that surprisingly bought Diego Armando Maradona to win. Napoli had already tried to win the title in the past, sometimes breaking the world record of the biggest purchase in football history (i.e., Jeppson in 1952, Savoldi in 1975). How? The club has been often one of the richest in Italy, especially when most of a club income came from tickets sales. They never managed to win before Maradona, but it's not always been down to economic power. The repeated scandals of Italian football may give a clue on what other type of power was decisive. For those who don't have any idea, since 1949 Napoli is the only club who has won 3 scudetto besides Juventus, Inter and Milan. It's not just the South that never wins, it's the whole of Italy besides those three clubs. Also, the emphasis given in this video on the role played by politics is misleading. It is true that in order to buy Maradona, the president Ferlaino asked 'Banco di Napoli' to provide the liquidity, but he offered his own assets as guarantee. The 'Banco di Napoli' was publicly owned, like many other companies and institutions in Italy at that time, and of course it's hard to believe that such an operation could have happened without the approval of the politics. But this was no different in any other part of Italy. Most Italian entrepreneurs, big or small, have always relied on the support of the politics to run their businesses. With the banking system owned by the public, no entrepreneur was able to access finances without the political support. Most Italian private companies relied on political support to supply goods and services to public institutions and companies, have authorisations granted, laws adjusted, subsidies, etc. Ferlaino, like Berlusconi in Milan, started as a developer. He already had the relationship with the political system without having to witness the success of Roma and copy that model (like journalist Corbo says in this video). Another thing is wrongly worded by Corbo is that "...Tangentopoli stroke in Naples". In fact, the centre of the political and corruption scandal called "Tangentopoli" was Milan.
Grazie per il video, un abbraccio forte da un tifoso del Napoli. Vi aspettiamo così festeggiamo insieme 💙💙
Can we just take a moment to appreciate the production quality and good engagement in this video. Well done.
Thank you, Thembelani. We're doing the best we can... glad you love it ;)
@dwkickoff This video put tears in my eyes and goosebumps on my arms. Excellent editing and delivery with that mixture of comedy. Well done 👏 👏 Off to a hunt for more of your videos 😅
Congratulations guys celebrate in peace its best league trophy for this year
I wish I was around this much passionate people seems like everyone has their own things going on can't ever just praise one thing together.
Man you did such an incredibile job. Precise informations, interviews, and magnificent shots at the city made this content so pleasnt to Watch, i thank you from my Heart.
Fantastic documentary, well done DW!!!
DW kick off video are so spectacular. I was watching it like season film. I love all your documentary. Am subscribing now. Congratulations to Napoli from Nigeria 🇳🇬
Excellent reporting! Enjoyed every bit of it.
Grazie ---- thank you ...exstraordinary documentary !
Greetings from Canada! Excellent documentary! Forza Napoli!
Thank you, Joey. Spread the word!
As a Milan fan I'm glad that Napoli won. They have been consistently good for the past decade and were the only real opposition to Juventus dominance for a while. This is the culmination of years of hard work. They showed that in football it is still possible for an outsider to win without insane amounts of money or unsustainable debts
Congratulations Napoli 👏 truly amazing achievement. Great content and presentation DW. Kudos..
Thank you for the nice message, Shubham. Spread the word!
Great documentary. Congratulations to Napoleon's
Thank you bassey samuel! Spread the word
Great reporting, Greetings from GUATEMALA! =D
Great content DW 👍🇮🇹
Nice Video and Forza Napoli semp semp ☝️ 💙
Awesome video, grazie!!
NAPOLI Team presenting us Pure Honest Man games with Dignity of the Old Classic Football
Well deserved. Hope they can be sustainable going forward. One other thing is the financial planning was exceptional 👏👏👏. Well done. From a Juve supporter. 🍀
Spurs fan here and I wish other “fans” would understand that proper and sustainable finances smaller clubs can build champions
Good job indeed. As for the author's question at the end of the report, well... I hope the future will be much different than the downfall after the Eighties' wins. Economical stability is a major asset, and also Naples supporters attitude is more tempered and balanced than it used to be in the past. Let's hope for the best.
Excellent..... congratulations
what a beautiful homage and breakdown of the modern history of napoli. From a Mexican thank you so much for treating chucky so well and hopefully napoli keeps the winning streak going.
Grazie Umberto per la tua immensa professionalità,correttezza nel fare informazione sportiva e nel modo di dire la verità in maniera chiara e signorile.Aggiungo ,molti nemici ,molto onore.
Who is Umberto?
Wow great video & Napoli what a tradition.
Big congratulations 🏆
Great story, DW Kickoff doesn't miss
Thank you Kagame, much appreciated.
Great video
Thanks! 💙 FORZA NAPOLI SEMPRE
Nice Documentary!
Using Nu Genea's songs was a class decision, they are the best Naples has to offer musically today.
great content! (from a Napoli fan) and I totally agree on what the two women say about 2018. that scudetto was ours, and all of italy aside from juventus fans will state we deserved it the most. it was stolen from Sarri and Napoli by a series of referees' "mistakes" favouring, guess who? juventus. as usual. I'll be happy to see them out of Champions League because of fraud in a week. They deserve Serie B again.
Napoli the Italian Champions is the proof that football is not just to succeed with money but with low cost to invest in young talented players who have played with a spectacular game at high level like the strongest and richest European teams. Well done SSC Napoli 💙
I hope this will be the case with EPL moving forward. It was getting boring, until this season Newcastle, Brighton, and Villa came out stroooooong. I finally watched EPL again after several years skipping!
Well done documentary. They could have stressed other players that were vital to the team success, you know who they are!
Amazing video. Thanks!
Thanks, Machico! Glad you love it. Spread the word
@@dwkickoff no you are spreading tremendous falsities
Napoli is a lovely and crazy at the same time,a city full of contradiction. Love the people and the food ❤❤
From a AS Roma. Bravo !
Can Mou bring home a scudetto one day, Paul? 😬👀
@@dwkickoff yes he can but he’s his own worst enemy . Lazio will do better with Sarri
Everything about Napoli and its love affair with Football and Maradona is a beautiful thing to see. I am so happy for them. Argentina wins the World Cup, Napoli wins the Scudetto. Life is good as a Napoli man
Dear DW Team esp. Sebastian Saam, my heartfelt Thanks for this insightful, respectful, empathetic report on Napoli and how deeply rooted the team is in the people and thus how much it matters to win this Scudetto. As Napoletano born and raised in Germany, until recently, all you got to see and hear about the town, the people, the club was underwhelming. We struggle because we feel misunderstood and underrated. We thus need to compensate and find strength within ourselves. The Scudetto is like the best acknowledgement thinkable. Forza Napoli sempre. 💙💙💙 💚🤍❤
@Sebastian Saam Danke nochmals und viele Grüße!
good show, thanks
I like to see foreing people tell our story but I want to give an advice, try to tell a story around the sentiment, the feelings... Napoli is not just a team or a city... Napoli is the feelings... That is the key to explain the huge joy explosion. This is not just a scudetto like other team can win. Thanks for the video and forza Napoli!
Thank you, alfonso!
Napoli mbois! Saya Interista ingin mengucapkan Selamat untuk anda semua telah menjadi juara Serie A 2022-2023. Semoga Liga Italia bisa menjadi lagi liga terbaik di Eropa dan dunia. Best regards from IDN 🇮🇩
Forza Napoli , da noi palermitani ….e forza Palermo 💗🖤👍
No need to give credit to any specific players they all played well as a team and won the title