The Sharks "Beat Up" Kid's Luv Owner On How She Spent The Capital Raised | Shark Tank US
Ashi Kelinek is seeking $200,000 for 8% of her vitamin-infused kid's juice, KidsLuv.
From Season 11 Episode 15
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The Shark "Beat Up" Kid's Luv Owner On How She Spent The Capital Raised | Shark Tank US | Shark Tank Global
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WTH a million dollars from friends and family, and she burned it all. Insane.
Payed off tho, company is doing very well now, it's in walmarts
@@nolabets3130how do you know that was paid off? Do you have access to that information?
but net worth is now 20 million usd
@@nolabets3130 No, the company is not doing well. The company is gone. Their website is offline, and retail websites like Amazon and Target show the products are unavailable. I'm guessing she continued burning through money and went bankrupt.
@@Durwood71 Damn...
The second I saw she named her son “Phoenix” I knew she was a master of horrible ideas and not listening to criticism lol
best comment here!
Phoenix is a strong name. No problem with it at all.
@@inmhop3729 it’s a terrible name. a strange attempt at being quirky and special when in reality all it will do is get her son bullied.
@@SamUHells hardly. You never even mentioned asking what the story is behind the name. There usually is a poignant reason.
@@inmhop3729 nah no fancy story . Just another goofy name
She gives me “I’m divorced because my husband couldn’t get over my affair” vibes
her “investors” are prolly just the money from the divorce settlement lmao
🎯
🤣
Hahahah 😂
And for that reason, I'm out
Kids Luv net worth is now $10,000. She filed for bankruptcy.
Just read it is worth $20m now with annual sells of $5m ?
@@younesstahari1592that's from an AI generated fake website
May have been true previously, but they've clearly shut down since. They've been "out of stock" or "unavailable" on all retail websites for over a year. No social media presence for at least that long.
@younesstahari1592 checked Amazon they are currently unavailable 🤔
@@younesstahari1592there was an article I read that said that, but apparently after 2022 the business fell off
Her biggest problem is how sure she is that she's right and refusing to listen to the sharks at all
Well the company is now worth $20 million. They've Target, Walmart and several others. Guess she was right.
Its not that she wasn't listening. It was that she had justifications and the sharks didnt want to hear it
@@DyNaStYCaRlIt wasn’t justified. She had reasons but these are sharks. Bottom line - you spend a million dollars to make 50k and the math isn’t mathing. They need to see proof that there’s a market and a competitive advantage and that the product is going to be a good investment that can make lots of money compared to what was put in. She just wasn’t ready for investors like this. Bottom line. The pitch was weak “I have coconut water with vitamins I’ve barely sold any of it”
Spending $1mil on patent, logo & marketing on a product that hasn't even been established on the market yet?! She is either a thief or not a business-person? 🤪
that dont seem right. dont get caught up in the current. she just was happy n confident that she could recoup that money real fast now on and pay the investers back.
She believed in her product so bad that she spent fortune to protect it but failed to check if it’s working or not. What’s a classic mistake.
Worse, it is not even her own fortune but her family and friends' fortune. Cant imagine how much bridges were burned when her company eventually going down
How is that a classic mistake? Give me one other person on this planet who spent 1 Million on their kids juice box.
That’s like selling your product when you haven’t even tasted it yet. Seriously, I’m surprised that even when this woman did sell that juice, nobody was coming up to her door say what happened after. Like when Mr. Krabs sold those colorful patties and they ended up having bad side effects on the customers.
Oh business guru, how's your business?
@@MultiSciGeeki think he meant its a classing buisness mistake, you spend so much money before you onow if the product even works
This is the equivalent of paying $950K to build a fence around a plot of land that you own without knowing if there’s value in the land or if there’s minerals in it.
Perfect analogy.
On top of that, the fence isn’t even guarantee to keep others out. People can still knock her off with a patent. Litigation is a costly venture-both time and money.
It's like spending 100k on foundations of a million dollar mansion, instead of building a 100k house and THEN buying a mansion years later. Dude the minerals example is weird. Like do you dig for oil in your back yard??
Well said you
@@MultiSciGeekbrother, it is just an analogy. don’t take it too literal.
Barbara was on point and put it to her really well. Robert was right when he said she didn't really felt bad about burning other people's money.
Imagine spending $950,000 on juice
Not so bad when you`re making millions..
@@barackmycat9448 she isn't making millions lol
@@fijianplaya11 Tell her that.
It’s pretty clear she isn’t. The few bits of numbers online all date back a couple of years and seem to come directly from her - there’s no evidence to suggest the company takes anything like 5m a year, and that figure seems outlandish - it’s stocked in ‘trending items’ sections in stores, where products tend to have short trial runs before being delisted. Not a sign of a successful product. And it costs $7 for a pack of four small cartons, when a parent can buy a bottle of sugar free juice that will make 30 drinks for half that price. This is not a product that has scope for major success. There are cheaper options with flavours that children would likely prefer
I hate spending 7$ a week on juice let alone 950k
You had me at "The Sharks Beat Up Kids".
LOOOOOOOL
Now that would’ve been a great episode
@@evanmed301 "Up next, Darren is pitching a special product to make beating up children easier and more efficient."
Imagine how that episode would even go. Lmfao 😂
Lmfao facts I wanted to see Kevin put a little bugger in a headlock 😂
This kid's therapy bill is going to be absolutely extraordinary lol
Just from being named Phoenix alone lol.
No kidding. She screams "toxic parent"
@@343FilmsNarcissist vibes
I get she’s a bad business person but to equate it to a bad parent is just foolish.
she can afford it with her company being worth over 20 Million dollars now Joey boi
Damn imagine being one of the people who invested watching what the sharks had to say.
she made 5 million in revenue last year
@@greggo1131 she’s probably still not profitable
@@Userhandleidk True, but it's normal for businesses to not make a profit in the first few years because it costs so much to expand.. Also it's a lot better than the 50k sales she had here in the ep. If she came on the show and said she had 5M in sales the sharks would of changed their tune quite a lot
@@Leinnn Few years... its been MUCH longer than that.
@@Userhandleidk I know it is not the same but Tesla was not profitable for years. She will eventually become profitable. The Sharks got too emotional.
For once, Barbara is absolutely correct
She made a fortune how can it be „for once“ ?
Aaaaaaaand she's out 😂
true she was speaking facts on this company
She's rich so she is always right
I mean she is always out a lot but when she goes in it explodes. She got 30% for this comfy thing and they make 150-200m in sales now.
So basically she paid herself a salary out of the investors money instead of paying them back- how can you run through a million dollars 💵?!!!😮
Yeah, I wanted the sharks to ask what she paid herself.
Spending bad
She is either a thief or a very poor business person ?
Don't say she s a thieve she obviously spent too much on patents IP for example - where did you hear about her paying herself that amounts
@@user-wx7fl5vz7k Didn’t she say the IP was $150k-200k?
Money went to her salary. I've seen this happen all the time. She paid herself $300,000 a year to be CEO.
I got the ""Look, I'm humble!"" vibe from her outfit that I'm 99% sure thats not her in real life.
I concur.
VERY POSSIBLE, THERE ARE PEOPLE WITH BIG CHUTZPAH THERE
Prob right but who knows.
Good and fair wage 😁🍺
The worst part is that she genuinely feels that she did nothing wrong. She spent almost a million dollars in things she didn't need, and instead of trying to fix it, she just went to new people and asked them for more money. And then she has the nerve to say that the sharks focus too much on the money. She needs to focus on the money. She just lost a bunch of it and acts like nothing happened.
money has always come easy to her
Seriously. A sugar-free kids drink? Like no one's done that before, lol.
Zero trouble to her conscience at all. Psychopathic. I feel bad for her husband. Can you imagine?
@@jokerrheYES!!!
.. and now her comany is worth over 20 MILLION dollars ;) so quiet down all you hatersss
How dare she take a million dollars from her friends and family, and for this lmao This woman is crazy
crazy rich now.
uncomfortable at dinner parties
@@abreathingcoffin8089 sick take dude lol
She's making 5 millions annual in 2023
@@javiercollell no that's what the business is generating. Not what she's pocketing
6:29 Barbra summed it well. This entrepreneur clear didn't have her priorities straight when she wasted her precious $1M on 2 trademarks for a business that barely started
She only identified where $200K out of the $950K went. Wish the sharks asked where the rest of the money went
They did! She just rambled about different thing that she apparently used the money to.
she very likely paid herself
When Mark says, "OOOOHHHHHHH" you know it's bad.
Her nerve to say that the sharks focused too much on the funds and that's why they're not the right partners. What else did she want them to focus on. Lol, crazy
Honestly if you have a good idea, she's right. But given her idea is generic, they'd of course want that security.
Translation: "Unfortunately, I wasn't able to scam the sharks like I did my friends and family."
Wait Barbara was out for a legit reason. What year is this.
Looks like we don't have an excuse anymore in 2023
I tell my gf all the time that she talk all this bs just to be out . 😂😂
@@rcheaven96 I told the same thing to your mom
@@Sb-er6bs get a new joke bud that one a bit old . 😂😂 I’ll wait for the other one . I love people who don’t even have a picture with the troll comments. 😂😂 again I am waiting for a better joke .
It’s the multiverse
she didn´t really explained where the 950.000 went tho
Maybe it was cut off Because the real show is really long and we just get the cut off version
She wanted to live the high life and lied about what she did with it 🤣 like the breathometer app lol
could have probably figured it out pretty quick if they asked how much salary she paid herself
She said her biggest spend was 150k on lawyers no mention of the other 800k
Her salary is probably 300k That's why
I get the feeling that many entrepreneurs out there confuse stubbornness with perseverance. This lady did end up moderately successful but look how much money she burned through to get there.... She was lucky to have backers with money to help her get there, many others don't.
Moderately successful is a business that’s making a few hundred thousand in annual revenue. Your local fish and chip shop is likely moderately successful. If your annual revenue is 5+ million dollars with annual increases, you’re definitely beyond “moderately” successful.
@@WillemAlarik How much is the profit on that? You can have big sales and be in the negative.
@@Fredas_Lifestyle he's one of those poors that's impressed by numbers with seven digits
@@Fredas_Lifestyle it doesn’t matter. They were entering at a 2.5m valuation on 55k sales, a juice producer making 5m+ in growing revenue 3 years later, and being in all the major retailers, has all the potential to be immensely profitable for you. It was a poor take from the sharks, like many others they had through the years. And yeah, 5m in revenue is not moderately successful for someone that raised 1m in VC for product development and IP. At standard valuation that’s a 30m business right there. 30x ain’t considered a “moderate” return by any VC I know.
Yes, her company now is worth 20 MILLION DOLLARS.
Lmao Cuban's reaction thru out the segment had me rolling
He’s so dramatic sometimes
I don't even know the guy but I find him hilarious!
@@kylecreed2748heard this from a podcast he was in. They asked him why he’s so animated. He made a good point during it he said, “If they believe I’m being harsh they wouldn’t be able to handle the real business world. Dreams are crushed everyday.”
Rob is the antithesis of Mark. Both say the same thing, but Robert does it in such a nicer way and is always encouraging. Sometimes you do need Mark's tough love tho
That's the key. A balance of both and knowing when to use both. Too many think being excessively harsh is always right.
You’re exactly right!
I love how Robert always hands the samples to Lori 💕
You're a kind-hearted soul :-)
he always does whenever they sit together 🤗🤗🤗🤗
I just commented basically the same thing. He has such great manners.
He's a simp
Lol
She spent so much money to secure her brand, she didn't think about whether or not there was an opening in the market for her sugar-free juice. There's so many kinds in the supermarket nowadays that it's just not a viable venture for a new entrepreneur.
I'm surprised no one in the comments spotted when Mark asked her why she isn't selling, she replied "I'm doing that right now." She didn't mean to the sharks. She meant to the people watching at home. She burned through her cash and needed to prove to her investors that she could sell so she hopped on to Shark Tank for that magical Shark Tank effect.....that she already had distribution in place for.
That's not selling
@@dontbedummy8101 😂yeah that is marketing and marketing is not selling.
@@hafizuddinmohdlowhim8426 I so feel the frustration of the sharks when they tell her she did not sell and she insists she is selling...
Oh wow lmao
I really like how Lorie and Barbara are usually always so composed and nice, even in the worst situations.
I'm shocked they didn't call her out on the missing money clearly going to salary or expenses.
Yk it’s bad when Kevin is out before the other sharks and doesn’t want to scam them😂
Quite often the "Mommy entrepreneur" is usually a slightly more evolved type of "Karen"
😂
They have another evolution!? 😮
“I’ve got a bad feeling about this one…” Kevin was right
The worst part about this is that fruit juice(real fruit juice) contains natural sugars that aren't bad for you like synthetic sugar is...completely destroying her argument...then she goes on to use synthetic sugar anyways haha
Sugar is sugar at the end of the day. Yeah hfcs has its issues. But a diabetic cannot view them too differently
the business closed its doors in sept 2022 and from what i can find the creditors were able to get a court order that anything sold was divided between them to pay back lost investment. that at the time of closing they had 8k in the bank accounts and had 25 k of unsold product and a debt of over 12 million unpaid. the the owner claims that in march 2022 the company had make over 5 million dollars. there seems to be only proof of her raising money and loan payments no profitability. opening comment by the sharks was very acute.
I started a drink company in 2017, did all the sales myself, got distribution in 6 different states, found a copacker to make 80,000 units at a time. Wanna know how much I’ve paid myself so far over the last 6 years? $10k Moral of the story: Don’t start a drink company. It’s a money pit.
What do you think about about a chips business? I am actively looking into it and have a very different flavor in mind. Not sure if its going to taste good. I believe your insight will help out. Thanks
What Robert said in the end was very correct.
Robert always the gentleman, serving Lori first. He does it all the time
Yeah he’s a stand up guy.
simp
I was just about to comment this
I was looking for this comment. He is such a gentleman.
Society has fallen so much that we respect when a guy does this. I’ve been born and raised to serve women first and we praise any guy who does it like it’s a big deal 😅
Never seen Mark so hurtful during a pitch and he literally said so.
You gotta watch more shark tank lol
Ashi with a son named Phoenix and a vegan product. Checks out 😆
i love how Lori was calm
You know it's bad when Mr wonderful won't even make an offer
It’s crazy how these entrepreneurs are told the truth & still don’t listen. She raised 1M & it’s all gone with no progress at all. I’m more than certain she will be out of business in a year if not now. She’ll also be the person saying to her investors “The journey was fun, wish we would have done more”
what do you mean no progress? She had product ready to go on the shelves, trademarks lined up...
@@saxophonistscorner It isn’t progress if you can’t account for the profit potential of the product. She counted her chicks before they hatched and she did so at the expense of people who trusted her vision. Then she attempted to acquire additional investors’ money, still with no common sense strategy. When pressed, she refused to acknowledge the very real concerns of these potential investors and even alluded to seeking more funds from her initial investors. She then stated that the sharks were hung up on the money she raised, failing to realize that they were not hung up on the fact that she raised it, but how she foolishly squandered and disrespected the blessing of other people’s money.
Robert at the end, "When it's my money and I lose it, I feel bad. When I take a dollar from you, I wake up every day to give you your dollar back, but she didn't even feel bad about it." We have such an entitled population. An uncaring, unempathetic population. Little to no respect for anyone except themselves, and oftentimes not even that.
she didn't lose the money yet. She used it to get the business up and running, and its up and running, you dont make the money back upfront, or you wouldn't need investors...
@@saxophonistscornerBut if you listen she sounds nonchalant about burning $1M with nothing to show for it She probably used it all for herself. She sounds arrogant and said the sharks arent the right investors lol
@@lagann4064 yeah, you're right.
@@saxophonistscornerits gone now
I'm not an entrepreneur, but even I know you can't expect people to invest without proven sales. Everything she pushed was based on hypotheticals. Distributors, reorders, product benefits... BUT NO PROVEN SALES? Smh.
If a company was making money, it wouldn't need to raise money. People go out and raise money before becoming profitable so they can use that money to build factories, distribution centres and marketing so that they can make and sell products and become profitable.
I wouldn’t be comfortable taking £100 from a friend, let alone £1 million!?
"but i am selling the product" lmaoooooooooo 50k of it???? Mark's fact was priceless after she said that 🤣
I have always admired how robert passes on the stuff to lori first.
She paid no more than $20,000 after she finally got her distribution and national patent license.She paid herself $930,000 on her personal interest.
How do you know?
You’re hot
Robert: “I admire how much you are standing your ground” 😂
Very well said by Robert at the end
I cannot believe how she has spent other people's money! And wasted it!
Most recent review on the item page for Target was over one year ago. Me thinks this company is at best not in Target and at worst in bankruptcy.
Lol and the website is offline
"i got a bad feeling about this one" crazy how Kevin knew from the beginning.
10:05 truest words spoken on shark tank
My kids Phoenix, Jaxson, and Braxton are my world
hahah
I’m here 10 mins after the video was posted. Definitely addicted.
Her: "This is my son Phoenix." Me: I'm out.
I feel bad for her investors, especially since they're her friends and family... Yikes!!
Kids should consume natural sugar and avoid such things.
Lori is the best, the most genuine of all the sharks; lovely lady
100%
1. Without sales patents means nothing. 2. She never followed principles of lean startup and organic market expansion. 3. More efforts on protecting the IP and less efforts on sales. 4. Maintaining cash in the business is the top priority without that any businesses will crumble
Mark is in physical pain 😂😂😂
Wow you know it’s bad when you don’t get to say how much the retail is and how much it costs to make it
She's like "give me more money." But for what, girl?! $950,000 dollars later and what do you have to show for it?! Why do you need the money?!
Zero trouble to her conscience at all. Psychopathic. I feel bad for her husband. Can you imagine?
@@sammyb1651What husband?
@@JRams-ix6bt Whoever is standing behind her and the kids while she flies around the world breezily wasting other people's cash.
Looks like Phoenix’s mother won’t be rising from the ashes.
The company is worth 20 million now...
@@genetlemma3724 valuations are a tricky game baby....
@@udaychaudhary255 No they're not, can you guys stop trying to downplay her success because you don't like her.
Yeah they are. Can you simps stop in general?
She’s been rich her whole life, obviously.
I fell onto this same trap of investing into developing the product even more versus seeing if people would buy a basic version of it.... but my stopping point was $15k.... not $950k.
I like how Robert alwasy gives Lori the samples before he takes his own.
The longer she talked, the more she killed her chances of getting a shark.
Man, I get such Karen vibes from her.
Karen is just a name.
Her son Phoenix waved like “ard my services are done, I’m out” lol.
"I got a little beat up." You deserved it!!! Taking money and not feeling guilty about the consequences for not returning.
Mr. Wonderful, you drink wine.... lots of sugar my friend....
No lady, they didn't get hung up on the money you raised, they got hung up on the money you burned through
Zero trouble to her conscience at all. Psychopathic. I feel bad for her husband. Can you imagine?
When they said there was a stevia aftertaste, she bullshitted a little bit that the kids don't notice it. Lol... stevia aftertaste is noticeable.
Does anybody else think that she stole the money from the "friends and family" investors?
It’s a possibility
I don't think she stole it; I think she spent it all on forcing money to do/hire the work that she not only had no idea how to do herself but also had no idea on how to prioritize the necessities. International licensing, for heaven's sake, before she even had an established local market!
You can make really bad business decisions without actually stealing from others. Plenty of unwitting dupes in the world.
Unlikely, not saying its not possible, but her work shows off considering the company's growth.
Company is worth 20 million now
Kevin Already knew from the beginning... "I have a bad feeling about this" 😂😂
She should have kept her mouth closed about how much the investors had giving her see they trapped her when she said that because she thought they would be impressed with the amount instead they were more curious on the amount she had left in the bank
Due diligence would be done after the show. Where they could back out. At least one has to be honest when they pitch. It is what I feel
It's not that easy sharks are not idiots
@@glennadina8471 But that happens off screen. Viewers wouldn't know and likely buy it out of curiosity and thinking that a shark invested in it.
@@glennadina8471 but at least her product looks better. Viewers don't know why it didn't work.
They would have found out eventually, a verbal agreement like this on TV is not legally binding until papers are signed and all that
I love that Robert always grabs a sample for Lori first before he grabs one for himself, it’s very sweet.
I was just thinking the same thing. Always a gentleman.
Whenever someone always starts every answer with "So", you know you're going on a ride.
Barbara: Your product is missing one main component called sugar, and for that reason I’m out.
She is amazing at spending orher peoples money and also at failing to listen to the sharks advice. I predict that the friends and family will never see any return and will not get a cent back either.
She's been having a good time on her investors money
they have a point, maybe that money would have been better spent on market research to see if people would actually buy her product instead of distribution and mass rollout
There’s a difference between zero sugar, and zero ADDED sugar. If there’s fruit in there, there’s sugar in there.
She knows she spent a lot of that money on personal reasons & they knew it.
Her friends and family can kiss that money goodbye 🗿
"I've got a bad feeling about this one." DAAAAAAAAAAAAAMMMMMNNNNN, KEVIN WITH THE CLAIRVOYANCE!
9:59 oh ya the old “i didn’t want them anyway” bit ya ya
Bruh that end statement she gave "they got hung up on how much money she made and not what kids love" dumbest statement ever. I'm a business student so I'm still learning the ins and outs but even I know where she went wrong. I understand what she was trying to do, securing her product so she's only seller within in the market but the fact that she wasn't even in the actual market yet (selling the product) she basically spent all her money on nothing
Thank you for not giving us the original air dates.
She spent 950 grand for a product she wasn’t even sure could sell and not even knowing her demographic and all. Yet she still wants to go back to the investors and ask for more money. That’s insane
“ my focus is the west coast. After that we will focus on other coasts “
Mark’s reaction at 4:44 is just priceless. Lol
I need to play that meme after spending $1,400 on the iPhone 15 on Friday.
The moment she mispronounced her European last name I was out 😂😂😂
"You've learned the theory of buisness plans, but you're not fighting in the trenches." Main takeaway I'm getting from this is that you can't scale if you never made a base to scale from; Each small step in the process of growth provides information that can help you adjust your business model, provides investors with credible evidence that your business works, and most importantly it provides a sustainable source of cash that can fuel your business. If you don't get that baseline amount of sales or even customers at the start to support your business on its own, you can't grow even if you got a theoretically "solid" plan.
Robert= your not out there in the trenches selling the product. Her= Yes I am I have 3 kids at home and I’m the one hopping on the plane lol
The sharks did good on this one.. she has no sales, no background in the subject, not using her own money, blew through a mill. And her product is a juice. Anyone can make a juice with vitamins in it and no sugar. I like her zestiness but she was a hotel manager ive seen that in many managers.
For once, Barbara nailed it. So far she's blown through over a million with zero accountability.
kids Luv now has a net worth of $20 million and makes $5 million in yearly revenue. Who was right?
@@WillemAlarik still wouldn't be a good return for the sharks. Also because with the convertible notes they could get diluted.
@@WillemAlarik I call bullshit
@@joewas2225 Google it yourself, it’s readily available information.