Miami Heat: How basketball technology is making a name for itself off the court | BBC News
2024 ж. 3 Мам.
67 992 Рет қаралды
Miami is a city known for its golden beaches, glamour and entertainment - but it is also the home to the Miami Heat basketball team.
But the Miami Heat isn’t just a sports team - it is also a tech start-up.
Before, during and after matches, data is gathered on spectators and what they do and purchase while at the venue, before being analysed on the team’s own data platform.
The BBC’s Alasdair Keane heads to a Miami Heat basketball match to find out how their technology is making a name for itself off the court.
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Luton Town offer a similar experience
The nightclub explains why every heat game looks half empty
Dystopian fan experience
Just surprised that they didn’t visit Orlando Magic, their tech is just as good.
Data analytics designed to extract the maximum amount of dollars out of you, every time you have the misfortune to step inside the franchise
Grocery stores and supermarkets have been doing this since forever.
Heat fans 2 weeks ago:
Nice one
It’s creepy data mining, and apparently the fans ‘expect it ‘. The real story is what are they doing with that data outwith that complex. That’s what they aren’t telling you.
KZhead and your local supermarket are doing the same thing.
Shame on me why I didn't go to miami yet however wait am heading to be there😎
Yes Miami baby 😎 Let’s go Heat 🔥🙌🏼
I used to work for infor and enterprise SaaS tech data platform and they were deploying this tech in the NFL stadiums nearly 10 years ago. This is not new.
whats click? is that the startup they talking about?
wow
Music too loud compared to the voices in the video.
It will lead me to a weird area in the arena?
Did Las Vegas give a line ?
Sounds truly awful. I bet casinos use this tech too.
Impressive. Did this tech inform the decision of fans chanting "we want Boston!" a few weeks ago?