iPad Air M1 Review: Don't Choose Wrong!

2022 ж. 15 Нау.
6 448 050 Рет қаралды

iPad Air 5 adds one more huge feature the iPad Pro already had. Let's talk about it!
The Myth of Fair Value: amzn.to/3MWD3KE
MKBHD Merch: shop.MKBHD.com
Tech I'm using right now: www.amazon.com/shop/MKBHD
Intro Track: / 20syl
Playlist of MKBHD Intro music: goo.gl/B3AWV5
Tablet provided by Apple for review.
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  • Dude, I really love how you colour code the environment based on the product you review. I wonder how many colourful iMacs you have though!

    @jiteshpujari1@jiteshpujari12 жыл бұрын
    • I didn’t notice that, nice catch! Goes to show how much work he puts into these reviews even with the details

      @karlmaalab@karlmaalab2 жыл бұрын
    • @@karlmaalab Yeah man. This guys does it in every video. And I was super surprised when he released a video in couple of hours after the apple event. Not just that he puts in lot of effort, he is super efficient too.

      @jiteshpujari1@jiteshpujari12 жыл бұрын
    • At least one

      @herrjohnssen@herrjohnssen2 жыл бұрын
    • @Don't read profile photo mxm

      @freedom.nxumalo743@freedom.nxumalo7432 жыл бұрын
    • @@karlmaalab Maybe he just selectively color grades the new iMacs like shown in the image editing on the iPad? 🤣

      @AngryApple@AngryApple2 жыл бұрын
  • I love how you've transformed your reviews from just the specs & experience to a more strategic & marketing-focused aspect of where the product fits. Feels WAY more valuable to me than just "here's what this product does." Such an amazing video 👏👏👏

    @jakejaramillo@jakejaramillo2 жыл бұрын
    • Dude, exactly! As a marketing AND tech lover, I can safely say that Marques is by far my favorite youtube channel. This strategic part is the golden cherry on top of an already great tech review content.

      @UenoLucas@UenoLucas2 жыл бұрын
    • right i also like the way the marques are presented. he's one of the youtubers I've always been with.

      @hugomalaya2055@hugomalaya20552 жыл бұрын
    • I think it has become more and more necessary for the average consumer to be aware of these sorts of things - I'm grateful that MKBHD has recognized it and is always evolving.

      @tilgare@tilgare2 жыл бұрын
    • Yeah I really like that style and also Marques roasting apple that adds a nice touch lol

      @_udaylmao@_udaylmao2 жыл бұрын
    • everything that @jake jaramillo wrote here is true for me, Marques. please continue doing this in the future. transparency is very much needed and we need to understand how companies are learning about human mind and how they work to take advantage of it (without us people knowing it). I've been with your videos for years and I will keep watching. thank you.

      @kubotwostringz7040@kubotwostringz70402 жыл бұрын
  • I love how honest and helpful your commentary on Apple products is. Not to knock other KZhead reviews, but you can often tell that they're being overly cautious in their reviews, where as you say it as you see it. Very refreshing.

    @sjenkin88@sjenkin882 жыл бұрын
  • You do such an amazing job with your videos. I love how you talk about the business strategy and try to figure out Apple’s market approach. This was far more interesting to watch than the standard “iPad M1 Air review” video. Thank you for all that you do!

    @Husker_@Husker_ Жыл бұрын
  • Its so true with the pricing. I was interested in buying an ipad earlier this year and the most affordable one that could cater my needs was the 2020 ipad air with A14. But it had only 64 gb storage. So I had to pay an extra amount for the 256 gb one which is the only other option. But with a very slightly more amount I could get an ipad pro with M1 chip and 128 gb storage. I was very convinced for that product but then I realised that in no time I had gone way too over my budget so I decided to wait for the new ipad air launch so that the old one gets cheaper. But now I am more confused.

    @miscellaneous_man@miscellaneous_man2 жыл бұрын
    • simple fix wait and save money

      @user-lc8xt2ru5s@user-lc8xt2ru5s2 жыл бұрын
    • get a Galaxy TabS7+ as an open boxed item from a trusted seller on ebay. Save literally hundreds of dollars and get a far far better tablet/software than the best the crapple has ever offered. And if youre LoCkeD iN CrAppLe'S eCoSySteM, you're crapple's abuse victim. And you could do the exact same thing for your phone AND desktop/laptop. Free yourself and learn what youve been missing.

      @aa-tx7th@aa-tx7th2 жыл бұрын
    • @@aa-tx7th i am actually trapped inside the apple ecosystem.

      @miscellaneous_man@miscellaneous_man2 жыл бұрын
    • @@aa-tx7th i know it's a greedy system, but there's no table chip like the m1 processor

      @BlueAngel7667@BlueAngel76672 жыл бұрын
    • Actually you don't need a tablet lol

      @BlueAngel7667@BlueAngel76672 жыл бұрын
  • Love the intro of the price ladder breakdown. Apple has been doing that for years with the storage capacity, just makes sense they branched it off to other parts of their devices.

    @UserInterface00@UserInterface002 жыл бұрын
    • Star bucks and all coffe companies are doing them too

      @saregamapadhanisa@saregamapadhanisa2 жыл бұрын
  • Such an awesome and intelligent breakdown of not only the pricing but of the specifications as well! Helping me out much!

    @PSNRainOverThin@PSNRainOverThin Жыл бұрын
  • I believe for most people who just want a tablet for media consumption and playing the occasional game, the iPad Air will serve them perfectly. I bought the iPad Air because I had the 6th generation base iPad and just wanted an upgrade. I have ProMotion in my iPhone 13 Pro and I don’t really miss it on iPad. The iPad Pro has ProMotion, Face ID, the LiDAR and wide angle camera as the only real differences compared to the Air, unless you want the 12.9” Pro. I love my Air, and I don’t regret not getting the Pro.

    @fracturedmind8124@fracturedmind8124 Жыл бұрын
  • For anyone looking for the game @3:45. The name is Speed Demons and its available on Apple Arcade.

    @ytnimal@ytnimal2 жыл бұрын
    • You're a savior!

      @itsrayaaan@itsrayaaan2 жыл бұрын
    • You're great! 😃

      @WieslawPaleta@WieslawPaleta2 жыл бұрын
    • You Rock

      @gouse_rizvi@gouse_rizvi2 жыл бұрын
    • Thank you

      @Kushalp88@Kushalp882 жыл бұрын
    • Thank you!!!!!!!!!!

      @nugabogdan@nugabogdan2 жыл бұрын
  • The reason to still go for the iPad Pro 12.9 is if Dolby Vision and HDR are important to you, as well as the larger size, resolution and 120Hz refresh rate.

    @Xavierpng@Xavierpng2 жыл бұрын
    • Lol so go with the iPad Pro if you want the iPad Pro. Brilliant. Or go with it if you're actually into using it to draw because the screen has a higher response rate and the "glass" is much thinner giving you more accuracy to draw

      @conman1395@conman13952 жыл бұрын
    • i chose it because i'm using my ipad pro as a desktop device, but i'm kind of missing that 11" glory

      @EverythingFitz@EverythingFitz2 жыл бұрын
    • And FaceID*

      @nixd0rf356@nixd0rf3562 жыл бұрын
    • Bot alert

      @nctsgrass@nctsgrass2 жыл бұрын
    • The way better speakers to

      @shamhosein770@shamhosein7702 жыл бұрын
  • The 13 inch M1 Pro's speaker experience is astonishing for me--surprisingly superior to any iPad I've experienced previously. This audio comes to the fore when simply watching content while reclining with the big Pro on my chest... the stereo experience is there, but on top there seems to be something quite surprising and almost 'spatial' about the big M1 Pro's audio. An unexpected pleasure on top of the significant performance of the M1 processor.

    @Michael.Chapman@Michael.Chapman Жыл бұрын
    • So the speakers are bigger and louder on the 13 vs 11?

      @koraegis@koraegis Жыл бұрын
    • 12.9? You know that still matters?

      @hodayfa000h@hodayfa000h7 ай бұрын
    • it has more (4) speakers.

      @tarkgundogdu8940@tarkgundogdu89406 ай бұрын
  • Dude, you have really helped me out. I was initially going to go for the air, but since I realized that the 11 inch pro has a better performance, I decided that I was going to go for the pro. I’m happy that I went for this decision because the quality is amazing.

    @justbeingmyself7487@justbeingmyself7487 Жыл бұрын
  • love the intro to this one. i enjoy when a creator ties in a learning opportunity to their video. well done review!!! 💯

    @pnwmax@pnwmax2 жыл бұрын
  • I like how you over the years moved from classic review (camera and stuff) to complex analyzis and theories about products and different market strategies.

    @sudetenrider-pili6637@sudetenrider-pili66372 жыл бұрын
    • Totally sets this video apart

      @JacksonDreyer@JacksonDreyer2 жыл бұрын
    • eh, not me… I’m interested in getting the word on whether a product is good and for me. I don’t need the commentary on business strategy.

      @bradywb98@bradywb982 жыл бұрын
    • The analysis is only complex if the audience is simple.

      @fkdkdkfkrkska48485@fkdkdkfkrkska484852 жыл бұрын
    • @@bradywb98 then just read the title and leave

      @homie7218@homie72182 жыл бұрын
    • @@fkdkdkfkrkska48485 Haha, right? This shit is not complicated at all.

      @conehawk4054@conehawk40542 жыл бұрын
  • Marques, thanks for this fantastic video! Others have articulated it's merits so suffice it to say you've helped me gain a clear understanding of pricing ladders and which iPad is right for me. Great job!

    @Goodasany1@Goodasany1 Жыл бұрын
  • Nice video, not sure if you mentioned pro has 128gb compared to 256gb on the air in that price range you highlighted, which is a factor that can sway people to the air - not having to worry at all about memory, and while it's a useful comparison, if people are coming from a base ipad and have never used a pro, then pro comparisons don't mean much. I've never had pro motion and even knowing about it doesn't want to make me go for a pro over an air. For some people the air is a logical upgrade from a base model. Touch ID better than face for me, speakers are better on the pro obviously, but I also use headphones a lot and bluetooth speakers. What it comes down to for me, is having 256gb of storage, rather than half that on the pro with a better screen and pro motion (which I have never used before anyway). You don't miss what you never had.

    @Therejectionartist@Therejectionartist Жыл бұрын
  • The 120Hz ProMotion display is the dealbreaker though. It makes the iPad experience SO much better (writing notes, playing games, and general UI smoothness)

    @justinjx3@justinjx32 жыл бұрын
    • That's why buying used ipad pros is always preferable to new ipad airs

      @tommylehomme8695@tommylehomme86952 жыл бұрын
    • @@tommylehomme8695 just got a 2017 with promotion and love it. Still fast and only paid 250 for a 256 model.

      @youngjacuzzi3676@youngjacuzzi36762 жыл бұрын
    • @@tommylehomme8695 how can you buy those

      @sadhoneychilli_emilia@sadhoneychilli_emilia2 жыл бұрын
    • The dealbreaker is iPad OS. They need to stop castrating those iPads with the stupid restrictive software. It's the only reason why the iPads still cannot replace a laptop. Just because Apple wants to sell us two devices instead of one.

      @HuyV@HuyV2 жыл бұрын
    • @@HuyV why would they cannibalize their own product line? Those who needs the extra functionalities of a laptop can just buy a MacBook. That option is available

      @sadman.saqib.zahin01@sadman.saqib.zahin012 жыл бұрын
  • Love the way you took us up the price ladder when adding features. It’s clear that the Pro is for the pro users. The base model Pro picked up with a better screen for video editors and graphic artists, thunderbolt for those need to transfer info like videographers, photographers, and music creators, and more storage which they will all need due to the massive amounts of content they create.

    @drewsmudemyoozik@drewsmudemyoozik2 жыл бұрын
    • Why edit videos on an iPad pro when for the same amount of money you have buy an Air lol

      @gumerzambrano@gumerzambrano2 жыл бұрын
    • Just like you, I was also mislead into thinking that the iPad pro M1 is a true creators device... the "gold standard" KZheadrs across the board call it. I can tell you by experience, this was a complete waste of money. Not only is the device completely and utterly (yes, I said COMPLETELY) useless waste of space, I haven't been able to use it for even the smallest of design tasks like creating professional grade icons. Still use my laptop for all my core work. (Yes, I have the pencil) The iPad is a glorified ebook and comic book reader WITHOUT ANY good free reading/cbr viewing apps. It's a glorified movie viewing app... oh but even VLC is buggy and the UI of Vlc is way off. The os if was designed by a 5 year old kid who uses a phone would have been better. I am pretty sure that Apple hires their UI people from arkham and their sole purpose is to piss off the users. Over a thousand bucks down the fckn drain.

      @mohnishsapra2247@mohnishsapra22472 жыл бұрын
    • @@mohnishsapra2247 if you’re using Adobe apps there’s you’re problem

      @Seirin-Blu@Seirin-Blu2 жыл бұрын
    • @@mohnishsapra2247 I have a friend that designs everything on his iPad Pro. He uses a software called Affinity. It has export support for many industry standard formats.

      @BooleanCorporation@BooleanCorporation2 жыл бұрын
    • His example about price ladder does not apply in "expensive" products though. If the products are cheap like a few dollars then it is true because it does not cost much to feel "average" but when you are talking about a few hundreds and more it is completely wrong. It has always been wrong in iPad line where the cheapest iPad outsells the others. Same with the MacBook, AirPods, iPhone. So even though it seems relevant but unfortunately it does not apply at all.

      @super_hero2@super_hero22 жыл бұрын
  • I've been going back and forth between the two for weeks. The one benefit that was able to push me to get the Pro, was the screen being 20% brighter at 600 nits vs 500 nit of the Air

    @my1993lexus@my1993lexus2 жыл бұрын
  • One piece of wisdom is always stik to your budget 👏👏

    @drahmadxmedss8078@drahmadxmedss8078 Жыл бұрын
  • One other difference in the iPad Pros is once you cross over to 1TB / 2TB of space, the RAM gets bumped from 8GB to 16GB

    @ColinMcNutt@ColinMcNutt2 жыл бұрын
    • i still dont think ipads can completely utilize that

      @ponderingypanda@ponderingypanda2 жыл бұрын
    • Oh ok

      @JmMateo933@JmMateo9332 жыл бұрын
    • McNutt...secret mcdonalds menu?

      @kamikazi5144@kamikazi51442 жыл бұрын
    • The last I read, apps for iPadOS aren't even capable of using that much RAM or they're limited to a specific amount.

      @carson9903@carson99032 жыл бұрын
    • I believe the cutoff for developers is using up to 6GB so background processes don’t rank the device, so yes 16GB is overkill, but they also have a full M1 processor as well. My assumption has always been a setup for “pro” iOS apps, or possibly deployment of MacOS but Apple has been explicit with not wanting to do that so who knows…

      @ColinMcNutt@ColinMcNutt2 жыл бұрын
  • I love how your reviews and content in general are evolving into video essays, such an important contribution to talk about more than just specs and performance!

    @erickespinosa8240@erickespinosa82402 жыл бұрын
  • I bought mine last week. It is an amazing device. Love it. Because there is an issue in China the stock is running low in here. I had to satisfy with the grey colour. If any students are looking for it get it. It is worth the money.

    @chamilajla@chamilajla Жыл бұрын
  • This is the exact video product comparison I was looking for thank you! 🙌🏽

    @DayanaPlays@DayanaPlays2 жыл бұрын
  • yeah, them leaving out a 128 gb option was intentional. 64 is ridiculous. and so is 256 for $700, they want you to buy the pro at that point...

    @thewaterwarrior9817@thewaterwarrior98172 жыл бұрын
    • Agreed but then if you want 256 on the pro, you gotta spend an extra $150.

      @MassiveVoltage@MassiveVoltage2 жыл бұрын
    • 64 shouldn't even be a thing in 2022 honestly. 128 and 256 are the sweetspot unless you have high storage requirements.

      @Anankin12@Anankin122 жыл бұрын
    • @Communist Antarctica not if you shop in the student store..

      @thewaterwarrior9817@thewaterwarrior98172 жыл бұрын
    • @@MassiveVoltage yeah but at least you get 128 right

      @thewaterwarrior9817@thewaterwarrior98172 жыл бұрын
  • I love the way you explain specs and marketing analogies, you are a big help ! ❤

    @alexamomtaz1079@alexamomtaz1079 Жыл бұрын
  • I have the highest respect for you helping me make sense of things …you do all the work and it’s much appreciated….cheers! Brian

    @InFltSvc@InFltSvc Жыл бұрын
  • This has become a visual therapy. Really appreciate every detail and color. Thank you Marques.

    @lobstershrimp@lobstershrimp2 жыл бұрын
  • I'm completely mesmerised with the intro. The value you add to your videos are unprecedented. I sometimes wonder how you perfectly make such videos in a seemingly effortless manner. Keep it up MKBHD I'm your biggest fan. Greetings from Ghana 🇬🇭.

    @mathsmadeeasy1102@mathsmadeeasy11022 жыл бұрын
  • When I first heard about LIDAR on the new iPad, I remember wanting that feature and tried to sell my current iPad pro. I ended up not selling it. 4 months later, I totally forgot about LIDAR. I never needed it, i just wanted it.

    @levanceland@levanceland2 жыл бұрын
  • You’re awesome, Marques! Subscribed. I had the same impression about comparative responsiveness between the M1 Air vs. the faster-refresh-rate Pro model at the Apple Store. It is a noticeable difference to me and could be a determining factor despite not needing that performance on a practical level. Thanks for your lucid analysis!

    @Russell.S@Russell.S2 жыл бұрын
  • Thank you to the whole staff for the quality review. I always appreciate the amount of information you include in them.

    @kevinmikulaj@kevinmikulaj2 жыл бұрын
  • The reason they brought the m1 to the iPad air, I think, is an economy of scale thing. They invested a lot in R&D and by selling a lot of m1 devices, they can lower the cost enough that it makes sense from an economic stand point, even if it nudges people to buy the cheaper device. They still earn more by the cumulative effect cost has on each m1 device sold.

    @stanimirul@stanimirul2 жыл бұрын
    • You think they will lower the price?

      @saulgoodman2018@saulgoodman20182 жыл бұрын
    • Or it's just the leftovers from m1 chips with some faulty cores just like they did with the MacBook air with 7 and 8 cores.....

      @carholic-sz3qv@carholic-sz3qv2 жыл бұрын
    • @@saulgoodman2018 It lowers the price to make the chips. Apple isn’t going to lower the prices that we pay though

      @FloydBunsen@FloydBunsen2 жыл бұрын
    • Smart like they are doing with iPhone 8 body on the 2022 iPhone se

      @sniper8579@sniper85792 жыл бұрын
    • Didnt this economies of scale exist when that ipad pro launched?

      @suntzu1409@suntzu14092 жыл бұрын
  • Thanks for your review ,seeing the myth from the specs and the true value helped me make a right choice . Thanks for sharing !

    @ngoctruong3446@ngoctruong3446 Жыл бұрын
  • I'm a retired casual user and this has been the most helpful talk on which iPad to buy. You are very good at explaining the pro's and con's between the iPad's ...... I will be buying the Air -Thank You

    @gregorylunsford3991@gregorylunsford3991 Жыл бұрын
  • I love the Economics of Pricing here. its always been my fav part of MKBHD vids. More please!

    @traewatts@traewatts2 жыл бұрын
  • Great intro. Liked the analogy mentioned between buying beer and an ipad. Kudos to the team for going the extra mile to make us understand the purchasing pattern of consumers.

    @sanjaybhatia9@sanjaybhatia92 жыл бұрын
  • Looking to upgrade my iPad and this lineup was super confusing to me because the ladder of value felt so fuzzy. Thank you SO very much for the deeper breakdown. Especially the opening marketing pricing strategy explainer. Knew from the jump I was in the right spot and it is knowledge that needs to be widely shared.

    @jaxgarry7881@jaxgarry7881 Жыл бұрын
  • I just bought my first ipad and was looking at all of your reviews of the latest ones along with some others to decide. I ended up just going with the 2021 11" pro. I don't think I could go back to 60hz after having 120hz+ phone, computer, pretty much everything. And I guess touchid is lame and faceid is awesome? I'll find out when it arrives!

    @DirtyTesla@DirtyTesla2 жыл бұрын
  • Awesome. You are by far the best tech journalist - if that’s the term - out there, because you think really hard about what the big picture insight is regarding every review. And the production quality is astounding. Impressive.

    @daves1412@daves14122 жыл бұрын
  • I like how Marques's reviews aren't just about the specs of the device, it is always about the whole picture.

    @ramyadel6169@ramyadel61692 жыл бұрын
  • Love the Myth of Fair Value book you brought up. It was insightful! 👍

    @charlesalva@charlesalva Жыл бұрын
  • Very helpful to think things through. I'm so close to move away from my MacBook Air to iPad Air or iPad Pro. Screen refresh and M2 but me in the category to go the the iPad Pro. Overall I'm more educated with my pending decision. Great content!

    @TomOnTheRun@TomOnTheRun Жыл бұрын
  • I think if I hadn’t experienced the Pro Motion display, I’d probably want the new Air or new Mini. Yes the Pro has a reason to exist but the differences are getting smaller and smaller. Love the more pronounced color on the new Air though. Great vid!

    @TJKoopa3018@TJKoopa30182 жыл бұрын
    • Exactly, 120Hz is one of those things that spoils you and makes your standards for choosing displays in the future even higher. Just like OLED.

      @saadazzahrani@saadazzahrani2 жыл бұрын
    • In the early 2010s we never had ipad air or ipad products 😕 😐 😫

      @michaelellis6384@michaelellis63842 жыл бұрын
    • @@saadazzahrani Its probably okay as you can keep your high end device till its the standard of displays.

      @hariskhan01@hariskhan012 жыл бұрын
    • @@michaelellis6384 First ipad released at 2010 while the ipad air 3 years later

      @justinsm@justinsm2 жыл бұрын
    • I personally would still always go with the Pro. Because of FaceID. And when you don't look at the M1 iPad Pros, you can get a new iPad Pro 2020 for much less and still get an overall better iPad imo.

      @Raja995mh33@Raja995mh332 жыл бұрын
  • I feel like if I were to upgrade from my air2, I’d be perfectly happy with the 60hz screen. I’d be missing out on nothing, and still getting the laminated screen that spoiled me as my first iPad purchase. For real, this was what the pawn shop had at a price I was willing to pay, and I lucked out with a fantastic device, whose special laminated screen was a feature I didn’t know about until weeks afterward. I thought all iPads had it because it was simply fantastic.

    @zizimugen4470@zizimugen44702 жыл бұрын
    • Yea I don't care either and for art and the pencil everyone says that 60hz is fine. It's not a gaming PC. The marketing trick he explained isn't what got me into the air 5. I was already shopping for air 4's for digital art (that laminated screen among other things) when the 5 dropped at the same MSRP. Double the RAM and other small improvements which do matter for art made the minimal price difference worthwhile.

      @Varadiio@Varadiio2 жыл бұрын
    • Repent to Jesus Christ “The Lord will be king over the whole earth. On that day there will be one Lord, and his name the only name.” ‭‭Zechariah‬ ‭14:9‬ ‭NIV‬‬ G

      @praisejesusrepentorlikewis6218@praisejesusrepentorlikewis62182 жыл бұрын
    • nah 120hz is a huge difference. It just feels so much better. 60hz is like buying a plastic ipad. Does the job but the feeling is just bad

      @emp437@emp4372 жыл бұрын
    • The Air 2 was my first Apple computer. That laminated display was and is everything

      @warrengaskin3863@warrengaskin38632 жыл бұрын
  • Yeh - I think this raises the interesting that point beyond the price ladder newer isn't always better. I've always loved touch ID, always loathed face-ID, and suspect I'm not alone. So keeping one model that allows touch-ID fans to have that option is smart if its a major buy/no-buy discriminator even when the feature-set isn't otherwise the newest.

    @dougall1687@dougall1687 Жыл бұрын
  • Your content is so well delivered. Great job!

    @housey4297@housey4297 Жыл бұрын
  • Great video as always, it’ll be interesting to revisit when the new iPads Pro come out and the 11in has mini-led display and probably an M2. Then it’ll feel a true upgrade over the Air

    @smokmnky@smokmnky2 жыл бұрын
  • Solid content as usual. Thank you for covering the pricing ladder concept with a current real life example. It does help to understand the difference when you lay it out.

    @rtaber3065@rtaber30652 жыл бұрын
  • Thank you for this! I’ll be upgrading from iPad 5. This convinced me to just go with the iPad Pro.

    @eayielle@eayielle2 жыл бұрын
  • Excellent. This really helps. Thank you.

    @johnbeard7404@johnbeard74047 ай бұрын
  • I really appreciate how you explained this. I'm an artist using a refurbished 2nd generation iPad Pro 12.9in 256GB with the 1st gen Apple pencil. I got that because I thought I was going to use Procreate as my main drawing tool instead of Photoshop CC. After 2 years of using the iPad Pro, that was not the case. I only used it for sketches that I imported into Photoshop & basically used the iPad for everything I didn't feel like using my phone for. So I'm considering the new iPad Air because of that. I figured since I have an iMac, a 22in pen display & a MobileStudio Pro that I primarily use, why shell out all that money for features on another device I'm not going to use every day? I definitely don't mind the "downgrade."

    @galexiart@galexiart2 жыл бұрын
  • I love your reviews and I think you're the #1 tech reviewer EVER. You know your tech inside out so u know what was there last compared to the new reveal or compare it to other gadgets from the same company to not only show the price but what youre ACTUALLY GETTING. Plus the style of the room is well thought out and matches, camera angles and quality so clean. Other tech guys are mostly Apple fan boys who brazenly state it and always compare and overshadow the product with Apple gear and their own tacky dress code or lifestyle. I understand everyone favors a brand but be biased, you keep it cool and clean. Keep up the great work, always a pleasure watching. God bless.

    @Trinigrover@Trinigrover2 жыл бұрын
  • Well explained and your marketing knowledge shines through.

    @andrewcrossley2448@andrewcrossley24482 жыл бұрын
  • What a great topic and analysis. I have been watching you for many years now. I find it interesting you did not include support. I have a iPad Pro Gen 1 and a newer 2020 Mac book pro with intel. I have been worried I would drop out of some new features with iOS updates. Most importantly currently universal control. I did not only due to my iPad being a pro. I wonder in the long run, will this be more of a reason to pay more up front vs bi-yearly new device. Dang nabit subscriptions.

    @SomeGuyIsWorking@SomeGuyIsWorking2 жыл бұрын
  • something to think about is that prices differ kind of wildly outside the USA. the iPad Air (256GB) is R$ 8.399,00 and the iPad Pro 11'(256GB) R$11.546,00 in Brazil - which is a pretty huge jump (about $600 USD) which makes the iPad Air so much more accessible (and only R$895,00 (USD$ 175) more than the iPad Mini, even though it has the M1 chip.

    @moonrosegirl@moonrosegirl2 жыл бұрын
  • I love how you incorporate real practical info in your reviews. The price difference of a new air vs the pro here in PH is only about $20.. so that's definitely going to be worth the extra cost.

    @yourvirtualhelpbiz@yourvirtualhelpbiz2 жыл бұрын
    • Congrats you been selected amongst our shortlisted winner’s chat me up to claim your price..

      @Gamingbot0-text@Gamingbot0-text2 жыл бұрын
    • May I ask the store you buy from?

      @enzonenation@enzonenation Жыл бұрын
    • What's PH?

      @carldrogo9492@carldrogo9492 Жыл бұрын
    • @@carldrogo9492 Philippines

      @yourvirtualhelpbiz@yourvirtualhelpbiz Жыл бұрын
  • This review was exactly what I needed. I almost dumped money into an ipad 10th generation just because of the pretty color, started digging and saw that the quality I'd be sacrificing in downgrading from my current 2020 iPad Pro would be too much. So they started comparing the new Air and new Pro, but it looks like I should probably stick with the Pro series.

    @sandstarrentertainment@sandstarrentertainment Жыл бұрын
  • Came here just for a review and ended up subscribing. This guy is captivating

    @saramolet3614@saramolet36147 ай бұрын
  • Apple also made the IPad Air 10,9“ instead of 11“ on the IPad Pro which is clearly just for headline spec comparisons

    @sebastianrosenbach7873@sebastianrosenbach78732 жыл бұрын
    • Mind games for sure. They're basically the same size.

      @mkbhd@mkbhd2 жыл бұрын
    • @@mkbhd hi

      @HeroliceG@HeroliceG2 жыл бұрын
    • omg he replied

      @popinz@popinz2 жыл бұрын
    • I'm tellin ya They know how to "game" the game

      @alexhndr@alexhndr2 жыл бұрын
    • @Don’t read my profile picture thank you for telling me, now I am not going to do it

      @HeroliceG@HeroliceG2 жыл бұрын
  • MKBHD, thanks for bringing this back in front of us. I think we all realize the pricing ladder, but it's extremely easy to shove it to the back of our minds. Thanks for being real.

    @leenva@leenva2 жыл бұрын
  • Hey Mkbhd, ardent fan of yours.. love how you have incorporated market aspects into the review rather than just doing the specs.. real eye opener.. one question regarding the same.. i work with a lot of photo editing on adobe lightroom and photoshop, along with light gaming and surfing..would you recommend buying a 64gig ipad air5 and getting an icloud subscription or straight up buying a 256 gig??would love your opinion on this

    @gauribalachandran577@gauribalachandran5772 жыл бұрын
  • I love how he just hooks you in within the first 20 seconds of every video.

    @footballdude9509@footballdude95092 жыл бұрын
  • The level of editing and quality in your videos is stunning maan! You and your team are AMAZING ❤️🙌

    @prodxolev@prodxolev2 жыл бұрын
  • The qualities of his videos just keep getting better and better. Props to you and all of your studio man.

    @ninimelon9036@ninimelon90362 жыл бұрын
  • The pricing strategy and how you explained it is just mindblowing!

    @swayrene@swayrene Жыл бұрын
  • Tha attention to detail is amazing, look at the background colours

    @chrisrules8403@chrisrules8403 Жыл бұрын
  • Honestly, I have the 64gb Air 4 and storage has never been an issue for me. I mostly use it for digital art and school notes that are synced with OneNote, so I hardly need any space. Yes, if you're doing video production or photo work like Marques, you need more. But for some iPad users, 64gb is still worth considering.

    @RampantLeaf@RampantLeaf2 жыл бұрын
    • Same, got around 45gb free right now on my air 4.

      @v1shalyt@v1shalyt2 жыл бұрын
    • Plus, there is the option of connecting external USB drives too, so yeah in my opinion it isn't a dealbreaker for some people.

      @lakshjairam1764@lakshjairam17642 жыл бұрын
    • How to tell us you’re poor without telling us you’re poor

      @dcny69@dcny692 жыл бұрын
    • @@lakshjairam1764 This is exactly why I'll get the 64gb version 👌people seem to forget about external ssd's

      @walteristic152002@walteristic1520022 жыл бұрын
    • @@dcny69 so? Who the fuck cares.

      @lucasroper46@lucasroper462 жыл бұрын
  • I love that you go through the effort to research best purchasing strategies for consumers. You really go above and beyond to make the best content that educates the masses. Thank you Marques!

    @ZeNCantSnipe@ZeNCantSnipe2 жыл бұрын
    • he pretty bias

      @dooge3433@dooge3433 Жыл бұрын
    • @@dooge3433 true, MKBHD is biased towards quality products

      @runesbroken@runesbroken Жыл бұрын
  • Your videos your voice everything very warm and makes you wanna watch and learn.

    @SauvuniNaulumatua-ne7xc@SauvuniNaulumatua-ne7xc11 ай бұрын
  • This pricing model actually does make sense to me. Considering a tablet fits in line between a computer and phone, I believe more people could justify getting a tablet when they already have a computer and phone if they believe it still has premium features for a "deal" while also being far better than the standard model. Very interesting video 😌

    @stevezeeTee@stevezeeTee Жыл бұрын
    • Yeah but most flagship phones start off with 128 gb now so these tablets should not start with 64 gb

      @turtato2155@turtato21553 ай бұрын
  • Purchasing patterns were explained well 👌. Love to hear short explanations like that in your future videos. Always learning something from your business skills 😁

    @janidudkh@janidudkh2 жыл бұрын
  • I love how he explains the pricing before talking about iPad 😂

    @tanmaym344@tanmaym3442 жыл бұрын
    • Because there's nothing changed . You can watch his previous videos 🤦‍♂️

      @---_---_---_---_---_---@---_---_---_---_---_---2 жыл бұрын
    • Because he did a degree in marketing and business with econ its something he has an interest in as well as totally relatable to the iPad

      @matthiasrambally1899@matthiasrambally18992 жыл бұрын
    • Make a thesis about it

      @pp1942@pp19422 жыл бұрын
    • That was awesome, the way he transitioned to the iPad wrapped it up perfectly

      @aeronaut7346@aeronaut73462 жыл бұрын
    • heart

      @popinz@popinz2 жыл бұрын
  • Good info to know, thinking about buying one. First, need to find out if it's worth the price. Thanks for the update on the new Apple IPad Air.

    @KourtOreilly@KourtOreilly9 ай бұрын
  • I always get the pro but there wasn’t enough to justify it this time since I didn’t need so much storage. I did immediately notice the promotion was missing when I opened it because I forgot it was exclusive to the pro but it’s ok. Only would have gotten the pro if the 11” had mini led since I love my MBP screen.

    @Michael-zn2jc@Michael-zn2jc2 жыл бұрын
  • Pretty much the reason why I cancelled my pre-order and has made me wait for the next Pro. Marques, always spot on.

    @gelatsx3724@gelatsx37242 жыл бұрын
    • And looks like in E-commerce the ipad pro RN had lower price. Like in my country it goes cheaper by $150 and make it more worth it than before

      @justinsm@justinsm2 жыл бұрын
    • Bro what are you doing that the M1 can't handle. And if it can't handle it just get a MacBook pro

      @gumerzambrano@gumerzambrano2 жыл бұрын
    • @@gumerzambrano yup, the bigger limiting factor is the OS, not the processor. even the current iPad Pro cant fully use the ram because of the OS

      @fist003@fist0032 жыл бұрын
    • @@gumerzambrano My main issue is the screen, not the processor.

      @gelatsx3724@gelatsx37242 жыл бұрын
  • Higher refresh rate and better storage seal the deal for me. I have a 2019 iPad Air and having used my friend's 2018 iPad Pro with ProMotion, I don't plan on upgrading unless I can afford a model with ProMotion.

    @TejusSubbanna@TejusSubbanna2 жыл бұрын
  • I was planning on getting a Pro for art but I had to take into account the price of the Apple Pen so I went for the Air because the specs were pretty good and just enough of what I needed it for.

    @MayaMint@MayaMint Жыл бұрын
  • Buying a MacBook, had me think and talk so much about this ladder (even though I didn’t know it was an actual consumer concept), from ram to screen size and the smaller difference in pricing after upgrading air to 16gb I may as well get a pro etc. I bought and returned 3 MacBooks before I settled on the 16” within a month. I really did want the iPad Pro for the promotion and screen size but at that point I was trying to save…. Enlightening video

    @defnist47@defnist47 Жыл бұрын
  • I'm glad my 2018 iPad Pro has still held up well with the times. I've been using it for school the past 3-4 years and I don't plan on upgrading anytime soon. Plus the Logitech case for the 2018 series iPad is better than the newer one imo.

    @TreyDongzz@TreyDongzz2 жыл бұрын
    • Congrats you been selected amongst our shortlisted winner’s chat me up to claim your price..

      @Gamingbot0-text@Gamingbot0-text2 жыл бұрын
  • That introductory pricing section of this video is essentially the "nudge" theory by Daniel Kahneman: people always react to changes (or prices, in the context of this video) in terms of gains and losses, rather than maximizing utility. Fantastic! 👌

    @sudipchatterjee@sudipchatterjee2 жыл бұрын
  • I’m glad I got the iPad Air 5th generation. I have had the IPad Air 3 for almost 5 years and have only used only a little over half of the 64G. I’m not a gamer or an artist so this works perfect for me. Plus I got a promotion that gave me $279 off. Works for me! Thanks for a great review!

    @theastewart6721@theastewart67217 ай бұрын
  • Love the behavioral science intro; adds a lot of depth to the video!

    @sarahofarrell222@sarahofarrell2227 ай бұрын
  • 5:28 Evo x spotted. Another great review. Thank you 😊

    @NorthOz@NorthOz2 жыл бұрын
  • In my experience the higher refresh rate gets more noticable as the display size increases. Like I have a 120hz Samsung and a 120hz iPad Pro and I also recently tried a 120hx 12.9" iPad Pro. On the phone it's not noticeable when you change to 60, the 11" it is but barely, and on the 12.9" it's very

    @rockrida317@rockrida3172 жыл бұрын
  • I loved that pricing analysis at the beginning of the video.

    @shanepeden3334@shanepeden3334 Жыл бұрын
  • For me the differentiating factor is storage. My wife is a photographer and does a lot of her initial post work on the iPad when out in the field. With a 52 megapixel sensor and RAW format photos (plus occasional 4k videos), 265GB max on the Air doesn't go too far

    @roussell@roussell2 жыл бұрын
    • Just get an external drive

      @theonlinething1039@theonlinething10392 жыл бұрын
    • Lmao, okay then!

      @vauxictrenchist2309@vauxictrenchist23092 жыл бұрын
    • @@jacobjones99 I know?! I'm typing this on an M1 iPad Air. I don't think you got what I suggested

      @theonlinething1039@theonlinething10392 жыл бұрын
    • @@theonlinething1039 That's what he's saying, he used " ^^^ " to add further to your point

      @Mebble@Mebble2 жыл бұрын
    • @@Mebble Oh, I'm sorry, I didn't know what ^^^ means

      @theonlinething1039@theonlinething10392 жыл бұрын
  • AMAZING! (yes I am screaming!) Truly an amazing video and I am so glad someone on the internet broke this down. I spend so much time analyzing and trying to justify Apple purchases to make sense of why would I go with one version over the other. Unfortunately, I am the type of consumer who want the most premium (at times) but I also do not upgrade as often as I use to. Again, great video MKBHD & Team!

    @TheSuperKeem@TheSuperKeem2 жыл бұрын
    • Congrats you been selected amongst our shortlisted winner’s chat me up to claim your price..

      @Gamingbot0-text@Gamingbot0-text2 жыл бұрын
  • Nothing will ever make me feel the way I did when I got the 2018 ipad pro. Nobody had seen that design and with the new pencil I felt so ahead of the pack when it came to art. The innovation in that product was soooo good though that it seems to be written straight across the board. My ipad is perfect but because I got the 64gb I am kicking myself years later for not having more space. I've been going back and fourth trying to decide if I should upgrade or wait for the next updated ipad pro with m2?!!

    @freshprintsbyblair1333@freshprintsbyblair13332 жыл бұрын
    • I’d say maybe try hold out one more year, it can be tough to know when to pull the trigger again but I’m sure your iPad still performs incredibly well but yeah a shame about the storage

      @nakedexposure964@nakedexposure9642 жыл бұрын
    • I mean what do you need an M2 for? You can run everything smoothly with the M1 anyway

      @mehshutup3041@mehshutup30412 жыл бұрын
    • @@mehshutup3041 the main selling point of the M2 11 pro will be miniled

      @_Digitalguy@_Digitalguy2 жыл бұрын
    • I mean m1 is overpowered with the current uses of iPads anyway

      @AarushAgarwal@AarushAgarwal2 жыл бұрын
    • Wait for the M2 iPad Pro and then get a discounted M1 iPad Pro. 😏

      @kindesgedanke@kindesgedanke2 жыл бұрын
  • Best intro and amazing pricing logic throughout. Genius. I don’t even want an iPad. Watching this video because he’s just that good.

    @aa2992@aa2992 Жыл бұрын
  • I’m looking forward to seeing a day where Apple finally lets these M1 chips live up to their potential by giving us Logic Pro & Final Cut, usable on iPad Air & iPad Pro models.

    @PaulIsbell@PaulIsbell Жыл бұрын
  • It’s interesting that Apple didn’t use the newer A15 chip here, as it has in the iPhone 13 line, the new iPhone SE, and last year’s iPad Mini. The A15 is built on a newer architecture and has roughly the same peak clock speed as the M1. But when you compare the M1 to the A15, the M1 still pulls ahead it has two more high-performance cores and three more GPU cores.

    @rajkishoresahu6022@rajkishoresahu60222 жыл бұрын
    • I am not surprised. Always remember the underlying motive is a race for data. Having the "M" Apple Silicon across all of iPadOS is going to accelerate developers into taking advantage of it, and procure more user data for Apple to build on.

      @kylegibbard@kylegibbard2 жыл бұрын
    • @@kylegibbard Agree_👌 And nice comment bro, but every newer Apple product come's on market it's a slightly better than the previous one you'll get the new features like new display, camera sensor, battery backup and many more But this year you'll get the M1 chip inside the ipad air 5 and it's 50% more powerful than the A15 chip And that make this ipad more value for money

      @rajkishoresahu6022@rajkishoresahu60222 жыл бұрын
    • Now look whos artificially segmenting products

      @suntzu1409@suntzu14092 жыл бұрын
    • @Don’t read my profile picture nobody does

      @hofct@hofct2 жыл бұрын
    • It's because they're using the same logic board of the ipad pro, they don't spend money designing a new logic board dedicated for the ipad air with the A15 when they can just use the same logic board of the pro for the air since both of those use the m1

      @michaelvalverdenavarro7690@michaelvalverdenavarro76902 жыл бұрын
  • In my case, I realized that there was no reason to go pro because half of the contents I enjoy dosen't support 120fps. Thanks for the good video. It helped me a lot in choosing my ipad

    @user-qn2kx1hz1b@user-qn2kx1hz1b2 жыл бұрын
  • This just helped me decide. Thank you lots! ✌

    @mirteshappy1@mirteshappy1 Жыл бұрын
  • Marques, I enjoyed the review, especially how you pointed out the pricing ladder. I do have one question, off topic. In the very beginning of the video, over your right shoulder, what kind of desk is that? I'm looking to upgrade my workspace (remote, from home), and would like to see what that is. Thank you.

    @MarkPruitt@MarkPruitt Жыл бұрын
  • Great vids Marques. One advantage of the iPad pro that flies under the radar - if you choose the 1TB or 2TB storage option you're actually getting an M1 chip with 16GB unified memory. This option isn't offered on the iPad air.

    @duggmason@duggmason Жыл бұрын
    • Most people do not need 1 terabytes

      @gumerzambrano@gumerzambrano Жыл бұрын
  • As a 2021 12.9" iPad Pro owner, I would still select the iPad Pro over the iPad Air due to screen technology and 120 Hz Pro Motion along with the larger storage options available.

    @Unamatrix01@Unamatrix012 жыл бұрын
    • Same. Also I needed I larger screen than 11 inch so the 12.9 inch model was a no brainer.

      @YK-xw4nj@YK-xw4nj2 жыл бұрын
    • im thinking if i should go for 512gb storage or 1TB , with 512 gb storage id use an external hard drive.

      @pokiblue5870@pokiblue58702 жыл бұрын
    • @@pokiblue5870 The other difference between the 512 GB and the 1TB model is the ram,512 GB model has 8 GB of ram while the 1TB model has 16 GB of ram.I chose the 512 GB model due to the fact that I have a high specification Dell XPS15 laptop along with my Intel Core i9 10 core 4K 32” dual display workstation with a 3080 Ti.I use my iPad Pro to edit photos and videos from my cameras and drones along with sketching some of my engineering designs.If the iPad Pro will your primary device then I would suggest getting the 1TB model.

      @Unamatrix01@Unamatrix012 жыл бұрын
    • @@Unamatrix01 my man's just flexing

      @anishbemalkhedkar12832@anishbemalkhedkar128322 жыл бұрын
    • No

      @kowyize@kowyize2 жыл бұрын
  • Watching this video on the iPad Air (64gb) purple. Perfect iPad for someone who travels a lot with work and really just needs it for emails and watching Netflix / KZhead etc….

    @beaverweaver@beaverweaver4 ай бұрын
  • This is one of best videos i ever seen, its contained education, entertainment, and helpful information Thanks dude 🙏🏻❤️

    @salehalsulaiman7521@salehalsulaiman75212 жыл бұрын
  • Terrific information and presentation! Thank you bro.

    @chillbro2275@chillbro2275 Жыл бұрын
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