These brands think we’re stupid… the TRICK they’re using to make us BUY MORE

2024 ж. 26 Сәу.
49 955 Рет қаралды

How beauty brands trick you into buying the same things OVER AND OVER again…
Makeup Musings Playlist: • MAKEUP MUSINGS
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PRODUCTS MENTIONED:
Danessa Myricks Yummy Skin Primer $34
howl.me/cl7Zif0oUO3
CoverGirl Skin Perfector Essence $22
howl.me/cl7ZiV4SQZT
Hourglass Vanish Concealer (3.5) $36
howl.me/cl7ZjqCFORi
Patrick Ta Major Sculpt Duo (She’s Statuesque) $40
howl.me/cl7Zkpb6tkB
Patrick Ta Major Headlines Blush (Just Enough) $38
howl.me/cl7ZlhRVIYn
Pixi Endless Shade Stick (Matte Congnac) $14
howl.me/cl7ZlLa2nME
Beaubble x Rudi Mascara $25
beaubble.com/product/chocolat...
Kosas Lip Liner: Coming soon
Summer Fridays Lip Butter Balm (Birthday Cake) $24
howl.me/cl7Znya20oS
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WHAT I’M WEARING:
Earrings: Amazon
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AFFILIATE LINKS/CODES:
Ulta Beauty: howl.me/chJCSsxGKic
Sephora: howl.me/chJCSseu2pD
Natasha Denona: natashadenona.com/
Code “KELLYGOOCH” for 15% off
Sigma Beauty: www.sigmabeauty.com/KELLYG
Code “KELLYG” for 10% off
Kokie Cosmetics: www.kokiecosmetics.com/
Code “KELLY25” for 25% off
Salt New York: go.shopmy.us/p-4718441
Code “KELLYG” for 10% off
REFERRAL LINKS (not affiliated):
Rakuten: www.rakuten.com/r/KELLYG2418?...
Get cash back when shopping online. Sign up and receive a $10 welcome bonus.
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FAQ:
What is your skin type? Dry, sensitive, acne-prone
What camera do you use? shop-links.co/chBs2JHHBZE
What editing software do you use? Wondershare Filmora
How old are you? 30
For business inquiries: kelly@sparktalentgroup.com
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FTC: Affiliate links are used (may start with magic.ly, rstyle.me, shop-links, or howl.me). If you purchase through these links, I may receive a small commission. This video is not sponsored. All opinions are my own and always will be!

Пікірлер
  • This healthy cynicism/wariness of marketing and industry tricks is the one of the reasons this channel is one of the few beauty channels I love

    @FebruaryGloom@FebruaryGloom12 күн бұрын
  • I work at Sephora- the amount of questions I get about skin tints and tinted moisturisers and people these days don't think they need a foundation, or don't want a "thick foundation" but want a medium coverage skin tint,. like gurl the only difference is the name. they want the it cosmetics cc cream because its labelled cc cream but it's literally a full coverage thick foundation. the marketing is WORKING!!!

    @emmabenson7519@emmabenson751912 күн бұрын
    • I'm a BA at Sephora too and this is so relatable

      @merakibeauty5091@merakibeauty509112 күн бұрын
    • Do you think the reason why they want something named a tint so the people who shames women for wearing makeup would not shames them? Cuz if someone shamed them for wearing to much makeup they will say im wearing a tint it’s not a lot of makeup even if it a full coverage one.

      @n.m8287@n.m828712 күн бұрын
    • Amen about the It CC cream. THANK YOU for acknowledging the facts. I bought into the hype, literally, and bought a two pack from HSN just sure that I’d love it. I swear when it was so popular influencers were just riding the wave talking about how amazing it was. I tried every application possible and it was still too heavy because…. It’s NOT a CC Cream. It’s a full coverage, heavy foundation, sold in a tube with a pump, labeled and marketed as a CC Cream because that’s what was popular at the time. It’s honestly turned me off from buying anything from It Cosmetics since. I’m no dummy, but nice try.

      @guitargirl9714@guitargirl971412 күн бұрын
    • @@guitargirl9714 sameee, I never got the hype. it was so gloopy and heavy feeling. each time i see someone using it i cringe and am forever turned off the bran lol

      @zeerose8205@zeerose820511 күн бұрын
    • I remember when bb cream became a thing years ago it was actually light coverage and moisturizing. I was so confused when everyone switched to cc cream and it’s so thick. Defeats the purpose for someone like me who gets anxious having thick foundations on

      @anged5142@anged514211 күн бұрын
  • Natasha Denona selling the “glow beautifer” instead of calling it a highlighter to market it as a multi-purpose glowy face powder is why I have trust issues with the brand. Just call it a highlighter that can used on the face & body 😓

    @danicee@danicee13 күн бұрын
  • Master Esthetician and former Sephora employee: I call skin tints what they are. Extremely sheer coverage foundations. They are still base products with pigment.

    @shelbyschroder4140@shelbyschroder414013 күн бұрын
    • Yes!!

      @KellyGooch@KellyGooch13 күн бұрын
    • THANK YOU. And [at least for people w/ dehydrated or dry skin] you can make your own skin tint by mixing a colour corrector &/or concealer into your regular daily moisturizer. MAYBE a little dab of cream bronzer if you want to ensure the shade doesn't get lighter. But like... In so many situations, WE HAVE ALL THE STUFF WE NEED ALREADY.

      @ZijnShayatanica@ZijnShayatanica13 күн бұрын
    • @@ZijnShayatanica exactly!! works for oily skin too, just use a gel moisturizer + foundation. AND foundation ranges are much wider than skin tint ranges so you get a better shade match too

      @sererev@sererev12 күн бұрын
    • Master Esthetician is a scam too lol like people pay you money to prey on their insecurities.

      @GONEmypurpleflapjack@GONEmypurpleflapjack12 күн бұрын
    • I don’t think they’re like trying to be anything else…. Like this isn’t new

      @squamman631@squamman63112 күн бұрын
  • I am a grown-up girl in my 50s! 😮 We didn’t have setting spray in the 80s .. however, we were our own beauty creators 😂. I would do a full face of make up to go to the clubs and used AQUA NET HAIRSPRAY ! 😮 worked beautifully, and that make up did not move through a night of drinking, dancing, sweating… did not move. We put a little bit of our Maybelline foundation into our PONDS cold cream/moisturizer mix between our fingers and rub it into our skin as a “tinted moisturizer”. In the 80s, there was no such thing on the market as a tinted moisturizer so we made our own 🤷‍♀️. We also added a dot of foundation into our sunscreen to make a tinted sunscreen for the beach . We used a bullet lipstick as a “cream blush “. Vaseline was our lip gloss and our nightly under eye cream. Bottom line we just did not have all of these individual products so we just experimented🤷‍♀️.

    @janicedevereux2839@janicedevereux283912 күн бұрын
    • In art school in the 80s, I mixed pastel dust with ChapStick and put it all over, lips, cheeks, eyes. And in my hair. But those lipsticks back then were next level! I really miss them.

      @maryeckel9682@maryeckel968211 күн бұрын
    • Aqua Net frickin' worked! Neither the hair nor the makeup would budge.

      @lookitsgrandma@lookitsgrandma11 күн бұрын
    • @@lookitsgrandma absolutely! It was liquid crazy glue😂 I believe I used to buy the pink can.

      @janicedevereux2839@janicedevereux283910 күн бұрын
    • I love hearing about this

      @tammystiletto@tammystiletto10 күн бұрын
    • I love this-- a few years ago I went into sephora for some makeup assistance for an event as someone who rarely used or wore makeup at the time. The gentleman who helped me didn't upsell me on 80 different things, instead he showed me how to use bronzer for my face AND as eyeshadow, and lipstick as blush. My makeup collection has "grown" since then but I still prefer to buy things I can use for more than one "look" :)

      @allieRUOK@allieRUOK10 күн бұрын
  • Two words that get people to buy: "Clean" and "Natural." There is no official or clinical definition of either term. You can shove it on any product you want. For skin tints, etc, I blend foundation with moisturiser.

    @LynneConnolly@LynneConnolly11 күн бұрын
  • It’s like they’re using the dictionary and fusion to create new words. But it is all a marketing gimmick to make us think it’s “something new”

    @xoxostaci@xoxostaci13 күн бұрын
  • i feel like it's more about the products themselves and less about the look you can make from them. that's also why a lot of products go viral cause of their packaging. it's more about the novelty of owning a cool product, so you wouldn't want to just mix your old products to get the same look.

    @yoonjungie@yoonjungie13 күн бұрын
    • Yes! 💯 agree.

      @susanjeffries5108@susanjeffries51089 күн бұрын
  • I’ve been wearing makeup since the 90s. Glossier’s skintint was def something new back then and is def not a tinted moisturizer. But yeah, all those products are what the old people call “base”

    @leslievanhouten@leslievanhouten13 күн бұрын
    • Base! Oh wow, I've not heard that term in so long! ❤

      @amandaredd3057@amandaredd305712 күн бұрын
    • I haven't called it base since the 80s 😅 it's foundation

      @maryeckel9682@maryeckel968211 күн бұрын
    • Confirmed. I still call it "base makeup" on occasion and am definitely old. 😂

      @lookitsgrandma@lookitsgrandma11 күн бұрын
    • ​​@@maryeckel9682 ohh bffr every makeup channel uses the words base makeup every few videos AT LEAST

      @SG-pu3rx@SG-pu3rx9 күн бұрын
    • @@SG-pu3rx yeah but when they do, they usually mean the combination of all of the face products, usually following it up with “starting with foundation…”

      @sapphirek5244@sapphirek5244Күн бұрын
  • Yes thank you, finally someone brings up how brands are just inventing confusing names for things because the market is so saturated that they can just release another lip gloss or sheer foundation. Like, Milk Makeup released the sunshine skin tint back in, what, 2015? They called it a sheer liquid foundation, because that’s literally what skin tints are.

    @kairos-049@kairos-04912 күн бұрын
  • Kelly, I love the idea you mentioned at the beginning of the video...MUAs have their own kits. We, as consumers, have our own kits, too, so to speak--or we should. We should have a kit, or collection, that serves our specific needs (skin type/tone, eye color, etc.) without necessarily buying everything...just because it's the newest trend. One of my favorite things to challenge myself with is to see how I might recreate a new trend with what I already have--assuming I like the trend and it's right for me, of course, LOL! Most of the time, I find that I can do it with products I own already that I know work for me. Then, I can save the money and focus on learning the new technique associated with the trend which is actually the more fun and creative part, IMHO. Great topic, Kelly! 💜

    @sage_forensics_2261@sage_forensics_226113 күн бұрын
  • I do not like the *new* tinted sunscreens because people are going to apply them in too small of an amount-like it’s a foundation product-not in the the quantity needed to get the SPF. And if they do apply in the proper quantity for an SPF, they’ll go thru the product super fast since it’s in a small bottle, making it a very expensive sunscreen. 🤐

    @juliewells4282@juliewells428213 күн бұрын
    • This is very true! I get that brands started adding tints mainly to mineral sunscreens to offset the white case of the zinc formulas of old. But we have much more sophisticated zinc now that can be sheer. And yes, if I choose to use a tinted sunscreen and don't want to use the proper amount of it for SPF purposes (because I might come out looking like an oompa loompa if I do), I layer it over another SPF!

      @UnpurrfectRobyn@UnpurrfectRobyn12 күн бұрын
    • @juliewells4282 The best sunscreens are made in Korea. Beauty of Joseon and Innesfree.

      @violetviolet888@violetviolet88810 күн бұрын
    • Which is why you apply SPF before you put on whatever makeup you're wearing for the day. Two products with SPF? YES!! Layer the protection.

      @vanessaa7602@vanessaa76022 күн бұрын
  • 17:05 THIS!!!! this is exactly why I HATE shimmery blushes. it's a lot easier to add shimmer than it is to mattify. Same thing with lip products. You can add gloss to a matte lip, but it's a lot harder to mattify a shiny lip product.

    @jessquid@jessquid13 күн бұрын
    • This is how I feel about coverage for foundation/concealer. You can sheer things out.... but you can't always build.

      @fnnygrndm@fnnygrndm12 күн бұрын
  • Heugh, you're right on the money about the whole highlight turn-off. I feel this way about blushes and lip products, too, being advertised as everything except what it actually is. I gravitate toward traditional bullet lipsticks and glosses mainly 'cause they're very blunt about what they are. A bullet lipstick, likely a creamy consistency, or a matte one might feel a little powdery. A gloss, cushy and shiny, and can vary in pigmentation. I get that brands always have to try to stand out among the rest, but tell me why products like "lip luminizers" or "cheek glows" were necessary. They're still a lip gloss, and they're still a blush mixed with a highlighter.

    @anniebale4343@anniebale434313 күн бұрын
  • what grinds my gears is when i watch a makeup inventory video and they separate skin tints and foundations (ITS THE SAME THING) and lip oils and lip glosses (ITS THE SAME THING) they are applying this marketing scheme into their regular life 😭

    @makeuplynzz@makeuplynzz12 күн бұрын
  • I’m old enough to remember when foundations, etc were referred to as “base”. You also didn’t need primer and setting products. I love my makeup but we are definitely over consumers here in the states. Buying makeup and skin care products is my addiction…from the dollar tree to more luxury brands.

    @julesbee6249@julesbee624912 күн бұрын
    • Really, how did we survive without primer?

      @maryeckel9682@maryeckel968211 күн бұрын
    • ​@@maryeckel9682We set it with a heavy dose of baby powder if it's the stick or liquid type. If you got a strong electric fan, you lock the fan and sit in front of it till the foundation dries ( images of my Gran pops in my head on this one) 😅. But for the ultimate bulletproof stuff, water activated cake is the way to go.

      @lipstickzombie4981@lipstickzombie498111 күн бұрын
    • @@maryeckel9682primers even ones for dry skin make my skin feel tight and dry. I don’t like any primers of any kind. Tried them all.

      @janicecroissiert9116@janicecroissiert911611 күн бұрын
    • @@maryeckel9682 honestly i rarely use primer now. for me it doesn't do much!

      @evelinaz1548@evelinaz15487 күн бұрын
  • I relate so much to the highlighter rebranding, the rare beauty « shimmery » blush are just a poor rebranding of their highlighters. It’s just a pink highlighter and the reviews were just off too. Turned me off.

    @Kyle-ww1mm@Kyle-ww1mm13 күн бұрын
    • I was surprised by it too! I would definitely consider it a pink highlighter

      @KellyGooch@KellyGooch13 күн бұрын
    • @@KellyGooch i wish they at least changed the packaging too!

      @Kyle-ww1mm@Kyle-ww1mm13 күн бұрын
    • Completely agree. I feel the same way about the highlighting powder Natasha Denona is advertising as a face powder. Timing is everything, too, because the brand just launched a foundation powder so selling a highlighter as a face powder is just to make that foundation powder more appealing.

      @danicee@danicee13 күн бұрын
  • So glad to hear you say this! Thought I was just being cranky lol

    @joannpare3978@joannpare397813 күн бұрын
    • Haha it’s definitely not just you!

      @KellyGooch@KellyGooch13 күн бұрын
  • I love the videos you’ve been making recently! So many people on the platform push products to no end, it’s refreshing to be encouraged to think critically!

    @carolineerickson3419@carolineerickson341913 күн бұрын
  • Ever since I bought the Makeup Forever cream palette, I've realized I literally don't need to buy anything else. I bought a cream blush because I was enamored by advertising the other day, but I realized I literally don't need it because I have my palette, so I'm gonna go return it today LOL. I'm all for buying core items that can serve you every purpose you want.

    @venteanari@venteanari13 күн бұрын
    • I've been looking at that cream pallet. So, you would recommend it?

      @dixiesmom4633@dixiesmom463311 күн бұрын
    • @@dixiesmom4633 yes! The creams look insanely natural and blend so easily, yet they’re somehow blurring/smoothing. They’re a bit shiny, though, so I like to set where I have enlarged pores.

      @venteanari@venteanari11 күн бұрын
    • @venteanari Look up *Project Pan*

      @violetviolet888@violetviolet88810 күн бұрын
  • Unhinged Kelly is my favorite Kelly! Yes to everything, and what also bothers me is when a new product name doesn't match what you think it will be. What do you mean this "foundation serum" or "skin tint" has more coverage than my base products called foundations??? Make it make sense

    @Motley14@Motley1412 күн бұрын
  • Low-key i like the name low-lighter, it feels on the nose for a soft highlight

    @DumiNihi@DumiNihi13 күн бұрын
    • I thought low light actually would mean contour? Low lights involve adding darkness when it comes to hair.

      @jo4vt@jo4vt13 күн бұрын
    • The term lowlights is a thing at the hairstylist to add contrast/dimension to fair hair.

      @juliawacker@juliawacker4 күн бұрын
  • You can make your own skin tint by putting foundation into your moisturizer.

    @debralecuivre3366@debralecuivre336613 күн бұрын
    • I do that everyday. I don’t like a heavy look.

      @teresamckeown5594@teresamckeown559413 күн бұрын
    • 😮

      @missmodern@missmodern12 күн бұрын
    • Exactly!

      @CandidLy1@CandidLy112 күн бұрын
    • Doesn't always work and really depends on the base of the foundation and the cream you choose to use matching as well as bunch of other factors that could effect the end result

      @SG-pu3rx@SG-pu3rx9 күн бұрын
  • I completely agree about the liquid bronzer vs bronzing drops! I use the Physicians Formula liquid bronzer as bronzing drops for my foundation and it works fantastic!

    @sydeezy17@sydeezy1713 күн бұрын
  • You’re spot on about the rising trend of using marketing buzz words to repeat the cycle of “what’s old is new again”. Just the other day, I forced myself to look up what “glow” is actually defined as from a few dictionary sites because my head was swimming, trying to understand how varying contrasting products can all claim to give a “glow” to the skin. I saw a comment somewhere on Reddit that TikTok is QVC for Gen Z and I agree. We need to be more conscious as consumers of the sales & marketing mind tricks that this dynamic industry will continue to play on us to spend more money on products we already own a variation of.

    @Aquakat125@Aquakat12513 күн бұрын
    • Whta Is Qvc?

      @barbiemadison2303@barbiemadison23039 күн бұрын
  • I stopped working in an office in 2004. Primer didn’t exist. It was moisturizer. Colored mascara existed in 80s. Marketing purpose is to tell consumer what is available, features/benefits of it n why need it.

    @Bdhstl95@Bdhstl9512 күн бұрын
  • When lip oils started, they were just that…. AN OIL. We Put the oil on at night after using a sugar scrub to exfoliate our lips. NOW “Lip oils” are actually nothing more than a THICK LIP GLOSS. They don’t feel like oil at all, and I don’t wanna wear a thick lip gloss to bed. So I use a face oil because I do have dry skin . At night after I cleanse put on my skin care , I will lock it in with a thin oil and I will also rub the oil onto my lips. 🤷‍♀️

    @janicedevereux2839@janicedevereux283912 күн бұрын
    • @janicedevereux2839 oil doesn't lock in moisturizer, a thin layer of petrolatum will. Use that, it's like shrink wrap for the skin to lock in moisture. Look up Dr Dray (board certified dermatoligist) videos on the method.

      @violetviolet888@violetviolet88810 күн бұрын
  • Kelly!!!!!!! This series is soooo good. Thank you for doing all digging on these topics. It's all so interesting to me. Love, love, love it.

    @christinalamp8758@christinalamp875812 күн бұрын
  • I think my issue is that a lot of brands now have taken certain new terms and run with them so it makes the terms less and less definable

    @SoaringSpear@SoaringSpear13 күн бұрын
    • Bigtime!! "Lip oil" is the one I take the most umbrage with - I've been scammed into buying several products that I thought would be moisturizing & it's... JUST a lip gloss.

      @ZijnShayatanica@ZijnShayatanica13 күн бұрын
    • @@ZijnShayatanica exactly ! I think it’s a way to frame it as “healthy” or more natural. It feels like a part of this “wellness” wave we’re seeing right now

      @SoaringSpear@SoaringSpear13 күн бұрын
    • @@SoaringSpear That sounds about right. I'm gonna stop letting myself be tricked by that marketing... It's no use trying to find The Good One™. At least I enjoy lip gloss, so I won't need any for a while. 🙃

      @ZijnShayatanica@ZijnShayatanica12 күн бұрын
    • ​@@ZijnShayatanica same I've gotten so many lip products thinking they would be nice and moisturizing but they fo nothing, luckily I have a daughter and several niece's. I've came to the conclusion that if you are looking for moisturizing lip products they need to say Balm or lip mask in the name. L,A. GIRL makes a great lip mask but my favorite has to be Laneige products.

      @stacyketner@stacyketner12 күн бұрын
  • I’m still of the mind of buying full coverage and just using less to get whatever effect I need. I don’t own a “tint”

    @sallygreer5678@sallygreer567813 күн бұрын
  • I remember Cover Girl Super Sheer foundation way back in the day. Thank you for bringing those tips to a new audience! At 63, I've done all of that and more. I know people are just as resourceful today; they just need the spark.

    @maryeckel9682@maryeckel968211 күн бұрын
  • You are one of my favourite creators on here. I love how you show us the makeup completely unbiased, unfiltered, but also aren’t afraid to dig into the deeper conversations about consumption, trend cycles, product development, everything!!

    @harrietmia@harrietmia12 күн бұрын
  • Just had a talk with some of my friends about this! There’s a stigma especially towards the word “foundation” because it seems like something a pro makeup artist would use, something “thick” and not for the daily, something that is “fake” and people here in Asian tends to look for something that screams “natural”. So the “serum foundation” and the oh-so-effortless tinted sunscreen feels like a great alternative esp for people who just started to use skincare/makeup, feel that they make choices that are more natural and eco-friendly. Cushion are such a craze here despite it’s still a foundation

    @cayennepepah@cayennepepah5 күн бұрын
  • I LOVE this style of video. I love using and combining fashion pieces that I already have and your boat neck top is GENIUS! Also combing makeup products to make a glowy blush. No one is doing videos like this and I love it!

    @jennytovey9178@jennytovey917813 күн бұрын
  • Yes, but all influencers review all the new products. And they also say everything is good. It's not about creating makeup looks, it's all about what's new everyday.

    @marlenedistancia452@marlenedistancia45213 күн бұрын
  • Wow!!! You hit the nail on the head with this video!!!! It always comes down to basic and simple products, thats it!!!

    @pamandrade0759@pamandrade075912 күн бұрын
  • I still use a BB cream, which I think stands for beauty balm, and it IS my foundation. It's by Trish McEvoy and a makeup artist put it on me in a makeover 10 years ago and it made me look "expensive" so I was sold. It cracks me up that there are so many liquid blushes, highlighters, sticks, etc., which I wouldn't have been able to use in my 20s because I had oily skin. It surprises me that younger women can wear all the liquid products. Maybe they make people look "expensive" too, rather than thicker powdery products.

    @lisapolanski9379@lisapolanski937912 күн бұрын
  • You are so right. I'm 54 and I have never seen most of these terms. 😂

    @debralecuivre3366@debralecuivre336613 күн бұрын
  • This is so true! I loved listening to your opinion about this. 💕 The skin enhancer example is so accurate haha

    @GlamBySam@GlamBySam12 күн бұрын
  • Such a good video. Loved the “enhancer” rant lol

    @Justmyeverydaylife7@Justmyeverydaylife712 күн бұрын
  • Kelly is out here preaching the good word lol

    @hannahlapham4638@hannahlapham463813 күн бұрын
  • Love the graphics and editing in this video, Kelly! 🙂

    @francescaagogo@francescaagogo12 күн бұрын
  • I 100% agree with everything you said in this video!! I sometimes have to bring it back to basics when I see these launches or I’ll want to buy everything

    @CamilleRodriguez@CamilleRodriguez12 күн бұрын
  • Thank you! This is my favorite type of content from you. I love that you put effort and research into these videos.

    @rinnie78@rinnie7812 күн бұрын
  • Thank you Kelly! Appreciate all of your work, research and efforts. You presented and exposed the beauty industry’s marketing tricks and scam so eloquently 🎉🎉❤

    @mamacita6500@mamacita650011 күн бұрын
  • Fantastic video, just loved the topic of marketing in the beauty industry. Thanks so much for helping me resist new purchases - when I already own almost exactly the same thing!

    @hettiegrubbs@hettiegrubbs13 күн бұрын
  • This video is soooo goooood!!! Great job bringing this to our attn.

    @Mhale-12390@Mhale-1239012 күн бұрын
  • You're absolutely right! You can do a lot with very little makeup. Or repurpose makeup products that you don't love. (And save a little money too!) I alwaus use my eyeshadows as powder highlighters and glowy blushes. Also to set liquid blushes. Lipsticks I don’t love for the lips I use them as cream blushes (it might break some people out but not me). And I usually just use little of my medium coverage foundation or mix it with a serum/cream to create a lighter coverage, instead of having a tinted moisturizer/sheer serum foundation separately. I use cream/liquid blush as color corrector under my eyes. You can totally create a highlighting wand a la chwrlotte tilbury pillowtalk by mixing liquid higlighter and cream/liquid blush together. I don't ever use face primer, I just use good but simple skincare - hydrating serum or toner, a little moisturizer that plays well with makeup (usually one with silicones), and a good sunscreen that plays well with makeup. Good sunscreens are amazing primers already! I reuse my old mascara wands as spoolies for brow gel. MUAs are also famous for using bronzer/contour on the lids as eyeshadow. Or eyeliner as smudgy cream stick eyeshadow. A lot use concealer as eyeshadow primer too. I don't personally like this because I have very oily eyelids tho. But it's an option. Also, tip: I use setting powder as dry shampoo 😅 they're essentially the same just in a different more convinient package. (I don't use dry shampoo a lot, tho. Only when I truly have no time or energy to wash my hair.)

    @enie6359@enie635913 күн бұрын
  • Kelly I love this video! I would love to see more of your beauty commentary/technique over new products to try. Personally, when I found your channel I was in a place of revamping my makeup supply, but after a while there's only so much a girl can/wants to purchase! Another video along the same lines you talked about here I would love to see is what benefits/purposes you find in different types of similar products - like what's the difference between a baked blush vs liquid vs cream and when do you go for each? Or what kind of make-up do you go to for on camera vs IRL looks, liquid or powder? Makeup musings is the best!

    @bill578@bill57812 күн бұрын
  • Girl, preach! Spot on ❤

    @elisasegal8153@elisasegal815312 күн бұрын
  • Congrats on 150K, Kelly!!!

    @jessybryson9760@jessybryson976011 күн бұрын
  • Way to go. Great video full of realistic info. I tried Vaseline as a highlighter, foundation as a concealer and Vaseline lip therapy as a gloss. Works fine but makeup is fun so it’s here to stay.

    @leas4699@leas46998 күн бұрын
  • Great video from a Michigan watcher. Thanks for directing our younger/newer makeup buyers in the right direction while speaking the truth. You made me chuckle many times. Great video ❤

    @rebecca8719@rebecca871913 күн бұрын
  • Thank you for this content. I appreciate the honesty and insight.

    @cjwinter9711@cjwinter97115 күн бұрын
  • I love your content! You’re so educated and do your research and just make things truly make sense! The realest out there!!

    @elizabethcruz3374@elizabethcruz33749 күн бұрын
  • I appreciate your honest analysis 🙌

    @SomeOne-ry6qo@SomeOne-ry6qo11 күн бұрын
  • You put into words everything I’ve been thinking these days 😂

    @Sadimc_beauty@Sadimc_beauty12 күн бұрын
  • I just wanted to say I really appreciate this type of content from you! I am not a content creator and therefore my collection should not look like one. I need to get back to basics ❤❤❤ thank you Kelly. Now Buy 2024 🎉

    @sydeezy17@sydeezy1713 күн бұрын
  • I love this video so much, Kelly. You really exposed something that confused me for couples of months. I struggled a lot to figure out foundation, tint, tinted moisturizer and tried many different product to find out that they are all foundation with different coverage 😅

    @eatingchacha@eatingchacha7 күн бұрын
  • ❤❤❤ Your voice is so calm and relaxing, I always trust your opinions, and never buy anything unless you have reviewed it!

    @Keira-st5kc@Keira-st5kc13 күн бұрын
    • That’s so sweet. Thank you!

      @KellyGooch@KellyGooch13 күн бұрын
    • Oh my gosh it's the voice I cant...info is great

      @user-rv5ho3vk3j@user-rv5ho3vk3j12 күн бұрын
  • Loved this video content, thank you for educating us to be smarter beauty consumers! More on fashion please

    @monicalapointe3715@monicalapointe37158 күн бұрын
  • So entertaining to watch! Truth needs to be told!

    @sray1144@sray114412 күн бұрын
  • Used one of my lipsticks as bronzer while watching this video and it turned out super pretty! It's a shade im not in love with on my lips, so im glad i found an alternative use for it lol

    @tharzanne@tharzanne12 күн бұрын
  • Listening to Kelly rant about skin tints and here I am mixing a medium coverage product with DewyTree snail essence water on a palette and it’s exactly like Covergirl’s but for the fraction of the price for a TON of product. Score!!

    @hmbnd2@hmbnd211 күн бұрын
  • Well. Everything you’ve said is absolutely true for people who are addicted to makeup. Yes. They can be tricked to buy an unnecessary item just because of a new name. But ordinary people coming to a store would appreciate the lowlighter category, for example. The name itself explains that it is not so blinding and glittery like highlighters circa 2010. The same with a skin tint. A lot of women are scared of wearing foundation because it looked heavy on their skin when they tried it. Skin tint sounds good:)

    @allavery5206@allavery52063 күн бұрын
  • Yay! Thank you for talking about this. I personally use a lip liner as blush, a tinted eyebrow gel with fibers as a mascara, eyeshadow, or my eyebrow pencil for eyeliner, and so on...

    @kerstinmackenzie6861@kerstinmackenzie68615 күн бұрын
    • Be careful when interchanging your brow gel & mascara, or brow pencil as an eyeliner! The products may not be eye safe or they may contaminate bacteria from your skin into your eye - which is a lot more serious for products used from the lip to the eye area, but is just as serious. You only get one set of eyes, so be cautious!

      @ZijnShayatanica@ZijnShayatanica5 күн бұрын
  • Perfect timing for me to view this video….i have everything I need for a wide variety of looks. As an Influencer this a rare message. thanks for not advocating we keep buying more and more.

    @kellygalvin8484@kellygalvin848412 күн бұрын
  • I recently had the thought that a skin tint is the same as a tinted moisturizer. They're just different names. Maybe their formulas can differ but they give the same result. You bring up a lot of good points, and I love the suggestions to mix and match makeup. That's what it's all about - makeup artistry! I recently bought a pink blush that is way too light for my skin, so I have been using it as an undereye powder, and it works just fine. I have been trying to do this more often lately as I build my core makeup collection for this era of my life. Makeup to me is about the artistry and the techniques, not just the products. Part of the fun is playing with what you already own and finding new ways of using products. Finishing makeup is so satisfying!

    @jcm85@jcm8512 күн бұрын
  • Tell it girl! I just subscribed, like your vibe.

    @KathyHart-pt8oz@KathyHart-pt8oz11 күн бұрын
  • Great video. Love the analogy of different makeup products that you brought up. I get it You hit the nail on the end. You would make a great motivational speaker.❤✔️👍💯❗ .

    @gailschaefer-guajardo6731@gailschaefer-guajardo673112 күн бұрын
  • Thank you for being honest. I think advertising is now trying to catch the person who is going out to buy some make-up, that their product is better, even if its more expensive, it is worth the money, then of course, you should buy the new xxxxx to go with it, nice little up-sell.... and of course, they put expiry dates on everything, most of it never goes off, it dries out or fades, but you can use it for years longer..... so the latest craze is to promote 'clean' make-up and not put preservatives in it, so it Does Go Off, and you have to toss it out and but a new one for $70+!!😮

    @lynettefinnigan9540@lynettefinnigan954011 күн бұрын
  • Could you do more fashion content? I'd love to see a makeup look then a co-ordinating outfit after, the skinny scarf outfit was cute

    @RebelJelly@RebelJelly13 күн бұрын
  • adventurer, but not falling for nonsense! loved this post - very proud of you!

    @jadegeko@jadegeko23 сағат бұрын
  • Love this video - made me laugh so much how wound up you were getting as I completely agree!!

    @vixsm7035@vixsm703512 күн бұрын
  • Thankyou! Yes! The whole BB/CC creams, tinted moisturizer/sunscreen (yada yada yada) makes my head explode! Don't get me wrong, I do have a BB cream but the whole thing just makes me crazy! 😂

    @amandaredd3057@amandaredd305712 күн бұрын
  • Lololol I feel so seen!!! I have definitely googled “what is a bb cream and cc cream” before, when trying to figure out what the heck was the difference between them and a foundation 😂

    @make.upexperiments7269@make.upexperiments726913 күн бұрын
    • About 15-20 years ago I remember Asian BB cream becoming popular in the western market, and there was a real purpose to them. Then every western brand got ahold of it and just renamed their tinted moisturizers to BB cream and the term became meaningless. Same thing happened to CC cream a few years later. There was a purpose to it, it actually was different, then renaming happened and it was no longer. Kinda funny how it's happening to tinted moisturizers again now, just being renamed to skin tints!

      @kellya8267@kellya826712 күн бұрын
  • This was brilliant. I LOVE Makeup Musings.

    @kimt3864@kimt386412 күн бұрын
  • The way I make my skin tint is by mixing my foundation and moisturiser. Does the job for me. I just know from experience I’m not the person who enjoys glossy dewy base products coz I live in a hot and humid place. I would naturally look like that in a few hours

    @ashwathirajakrishnan3298@ashwathirajakrishnan329813 күн бұрын
  • Love this! 👏🏻👏🏻

    @BelleStreetBoyz@BelleStreetBoyz4 күн бұрын
  • Oh loving the fashion advice too!

    @AirBeat-lk3pl@AirBeat-lk3pl11 күн бұрын
    • I mean the hacks for the skinny scarf and the boat neckline!

      @AirBeat-lk3pl@AirBeat-lk3pl11 күн бұрын
  • I love this video!

    @user-xm8ld7os6m@user-xm8ld7os6m13 күн бұрын
  • I really love this series.

    @heabooktubes@heabooktubes9 күн бұрын
  • Your highlights are fabulous! I meant to tell you that in your last video!❤

    @michelledmnds1980@michelledmnds198012 күн бұрын
  • Oh my god, I can't explain how much I enjoyed this video! 👏🏻👏🏻👏🏻

    @arcybarrios@arcybarrios8 күн бұрын
  • Love you calling it like it is Kelly

    @debralecuivre3366@debralecuivre336613 күн бұрын
  • Kelly - I hit the like button BEFORE I watched your video- you bring the brain game!! I had the same thought when I put on my NARS tinted moisturizer this morning - that this has been mine my holy grail “skin tint” forever

    @gstang8241@gstang824112 күн бұрын
  • Contents like this is why you’re one of the few makeup KZheadrs I’m still subscribed to and continuously watch.

    @freciemagdirila7075@freciemagdirila70759 күн бұрын
  • OMGosh…..you have hit the nail on its head! When I think of ALL the products I have purchased due to the new “key word” well…..WAY TOO MANY! Thank you for bringing this to, at least MY attention. Thank you Kelly……now let me go count just how many ACTUAL foundations I have!!! So 😂😢

    @lizmillner414@lizmillner41410 күн бұрын
  • Super video, made me go through my stuff. I have TOO much but that's another story for another time. I need not buy another thing!

    @reginaroza3154@reginaroza315413 күн бұрын
  • They get me every time with limited edition packaging. I will never use the product, most likely but I love incorporating the limited edition compacts or palettes in my collection and displaying them in the By Alegory organizers!!! ❤❤❤

    @missmodern@missmodern12 күн бұрын
  • Lol. You're so right about the terminology.

    @jessicawhite3893@jessicawhite389312 күн бұрын
  • Such a good point! With everything coming out I’m having to take a second to think do I have something that will give me the same result. Thank goodness for a cooling off period after I add something to a cart

    @stephanietruax948@stephanietruax94812 күн бұрын
  • You blew my mind with the silk skinny scarf 🤯

    @BuyLessJess@BuyLessJess12 күн бұрын
  • I do love that new cover girl ‘essence’ though lol. Glad I tried it even though I have way more foundation than one person needs.

    @motherofcats6494@motherofcats649412 күн бұрын
  • Hello! You convinced me to subscribe to your channel and listen to it in less than 1 minute of your introduction! ☺ Good job!👍

    @mjmanso1@mjmanso110 күн бұрын
  • I also use highlighter on eyelids! The other thing I do is use up lip hydration products that didn’t work for me on my cuticles..!!

    @AirBeat-lk3pl@AirBeat-lk3pl11 күн бұрын
  • Kelly, would you mind posting links or info about what specific foundation and blush brushes you are using, please. Thanks for always doing great videos!!

    @debbiel5317@debbiel531712 күн бұрын
  • I appreciate this video so much. I don’t like the “no foundation” makeup routines where people will just cover their face with concealer. But I did just justify buying a lip oil to my boyfriend by calling it lip gloss….but for the girls 😂😂

    @allison.a@allison.a13 күн бұрын
  • I am in the ER for the 2 time today. 20 minutes of a chat about skin tints is my gift from god (And I do not belive in god) anyway.... hope you guys are having a better day lol😂

    @hillaneeman@hillaneeman13 күн бұрын
    • Ahh I hope you’re doing okay and feel better soon!!!

      @KellyGooch@KellyGooch13 күн бұрын
  • OK, thank you I thought I was going crazy or getting old with these weird names lol from my cello marketing major that loves makeup - love these vids ❤

    @pasta_girl@pasta_girl12 күн бұрын
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