Modern-day luxury is a spiderweb. A $397 billion structure woven together by the distinctions between classes and cultures. In this video, we jump into the web to figure out what luxury actually is, why the upper class (sort of) don't buy into it, and the psychology behind those who do.
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Sources included in the video.
0:00 Introduction
1:45 Defining Luxury
2:40 The Major Leagues in Luxury
3:20 The Minor Leagues in Luxury
5:35 What Do The 1% Wear
9:30 The Luxury Industry During The Pandemic
11:55 The Middle Class & Luxury
13:50 The Luxury Industry Post-Pandemic
16:50 Conclusion
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Tags: #luxury #fashion #business