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Brooklyn’s Hottest Pizzeria is Reinventing The New York Slice | On The Line | Bon Appétit

Bon Appétit
2024 ж. 20 Мам.
1 111 934 Рет қаралды
Жүктеу

“When I first got the pizzeria in 2017, I’d never made pizza before in my life-it was a learning process.” Today Bon Appétit spends a day on the line with Massimo Laveglia, chef and co-owner of L’Industrie Pizzeria in Brooklyn. Blending Italian craftsmanship with the tastes of NYC, L’Industrie is reinventing the classic New York slice.
00:00 Intro
01:04 Making Dough
05:45 Making Mille-Feuille
07:07 Baking Bread
09:42 Dividing Focaccia Dough
10:44 Finishing Pizza Dough
12:44 Making Gelato
14:21 Baking Focaccia
16:48 Building Pizza
Director: Gunsel Pehlivan
Director of Photography: Luke Riffle
Editor: Kris Knight
Featuring: Massimo Laveglia
Director of Culinary Production: Kelly Janke
Creative Producer: Parisa Kosari
Line Producer: Jen McGinity
Associate Producer: Oadhan Lynch
Production Manager: Janine Dispensa
Production Coordinator: Elizabeth Hymes
Casting Producer: Vanessa Brown
Camera Operator: Aaron Snell
Assistant Camera: Tony Aviles
Sound Recordist: Mike Guggino
Production Assistant: Albie Smith
Researcher: Vivian Jao
Post Production Supervisor: Andrea Farr
Post Production Coordinator: Scout Alter
Supervising Editor: Eduardo Araujo
Additional Editor: Paul Tael
Assistant Editor: Andy Morell
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ABOUT BON APPÉTIT
Bon Appétit is a highly opinionated food brand that wants everyone to love cooking and eating as much as we do. We believe in seasonal produce, properly salted pasta water, and developing recipes that anyone can make at home.

Пікірлер

  • We bought a book, and we learned how to do it. -love this guy

    @JerseyArkansas@JerseyArkansas2 ай бұрын

    • These look better than many traditional nyc pizzerias. Hope these new and passionate pizzerias can jolt the older ones to step up their game.

      @UuU1001.@UuU1001.2 ай бұрын

    • Pretty sure the book he's talking about "Modernist Pizza". They have a copy of on display at L'Industrie.

      @cjaquilino@cjaquilinoАй бұрын

  • “Idk why in America you want to complicate your life” … I ask myself the same thing😂😂

    @looncan3743@looncan37432 ай бұрын

    • and yet they all come to USA

      @AdornationMusic@AdornationMusic2 ай бұрын

    • @@AdornationMusic I think more Americans move to Italy nowadays

      @hevnervals@hevnervals2 ай бұрын

    • Fun fact the American standards use KG, meters and all thw SI units for standardization and then convert it to their pounds and all that haha, I remember watching a video of Vertasium explaining this.

      @adrianojose7172@adrianojose71722 ай бұрын

    • American Revolution decided we didn't want to follow England lol.

      @kenS87@kenS872 ай бұрын

    • @@kenS87 You mean American Revolution decided you didn't want to follow French.

      @Akshayysk@Akshayysk2 ай бұрын

  • Great to see someone who learned so much in such short time without any background in culinary. All because they are truly passionate about what they are creating and serving up to people with integrity. This guy gets it…need more people like this around nowadays. No cutting corners or trying to stretch things out to make more of a profit, and the product suffers. Just doing it how it should be done like a true artisan, letting the food speak for itself

    @Orr_s@Orr_s2 ай бұрын

    • Everyone: We need more people like that…that are there, but we don’t care or pay enough attention to realize it, so I’ll leave the comment of the ignorant.

      @cwg73160@cwg731602 ай бұрын

    • You say that until you have to pay for it... 🙄

      @nihlify@nihlify2 ай бұрын

    • welp you cant have that and capitalism thriving in the same place

      @andrewt013@andrewt0132 ай бұрын

    • @@nihlifyive been there; i can honestly tell you it was worth it 🤣

      @jimmnasium@jimmnasium2 ай бұрын

    • WELL SAID

      @yevhensmith6704@yevhensmith67042 ай бұрын

  • This dude is a dough making master. He's using every technique in the book! Poolish, Autolease, Biga, what did I miss? All while making it look easy, so calm, and smooth.

    @HA_Horizons@HA_Horizons2 ай бұрын

  • This pizzeria is worth the trip, standing on line, and the workers are patient in explaining what they offer and how to purchase and making the pizza with a lot of TLC…..for sure it will be the best pizza you’ll ever eat! Hats off to the owner!

    @sweetpeadoggielover8387@sweetpeadoggielover83872 ай бұрын

    • "for sure it will be the best pizza you’ll ever eat!" Unless you go to Napoli and eat the real thing, maybe? But not everyone can do that so...buon lavoro ragazzi!

      @larryt.atcycleitalia5786@larryt.atcycleitalia57862 ай бұрын

    • The owner/breadmaker acts like a scientist.

      @fallinginthed33p@fallinginthed33p2 ай бұрын

    • He not doing Napoli style pizza so no@@larryt.atcycleitalia5786

      @rnv2529@rnv25292 ай бұрын

    • @@larryt.atcycleitalia5786 are you pretending New York pizza isn't the real thing? lol

      @ghost__chips@ghost__chipsАй бұрын

  • Dudes a natural teacher.

    @SD-oi9gr@SD-oi9gr2 ай бұрын

  • “Do everything in grams…” “How many pounds did we order…?” 😂

    @jordandiab1656@jordandiab16562 ай бұрын

    • Lol, that definitely made me chuckle and I went to the comments to see if anybody else caught that.

      @kwaaaa@kwaaaa2 ай бұрын

    • Probably because it's sold in pounds by the distributor, so it's going to be in pounds whether he likes it or not.

      @testing1567@testing15672 ай бұрын

    • That's probably why he's asking 😅

      @adamrosenbaum6328@adamrosenbaum63282 ай бұрын

    • We do everything in grams; the supplier does not

      @hellfish2309@hellfish23092 ай бұрын

    • @@hellfish2309It's also almost certainly edited for this specific comedic juxtaposition to land.

      @DamnZodiak@DamnZodiak2 ай бұрын

  • I’m a big fan of their pizza. They cook their slices really well done so the crust is super crunchy like a baguette. It’s not the usual floppy foldable NY slice. Their margherita cheese slice used to be like $3.25 but now it’s $4. I recommend it if you like your crust well done.

    @slalomie@slalomie2 ай бұрын

    • Based on the video they seem like a bakery that also puts pizza toppings on their bread.

      @IDiggPattyMayonnaise@IDiggPattyMayonnaise2 ай бұрын

    • Wow that’s such a big increase !! 😒🫥

      @Aaa-dv3oi@Aaa-dv3oiАй бұрын

  • I found it funny that when he said "im big a soccer fan" they zoomed into some basketball shoes instead of the signed materazzi jersey they have on top of the counter lol

    @TheAmericanDeagle@TheAmericanDeagle2 ай бұрын

    • The fault of the editor

      @kaihamasaki9307@kaihamasaki93072 ай бұрын

    • Camera person is a B ball 🏀 fan lol😅

      @United22022@United220222 ай бұрын

    • @@kaihamasaki9307 its not a fault bot a joke

      @TRMTE160@TRMTE16029 күн бұрын

  • I am sold the moment he said Santo Andrea Pirlo 😂 This guy knows class.

    @mohamadkawtharani5280@mohamadkawtharani52802 ай бұрын

  • Robberto baggio holding the ice cream is crazy hahahaha nice one!

    @brpk6631@brpk66312 ай бұрын

  • This dude is a legend. My buddy that lives in brooklyn mails me some of his Panettone every winter it is excellent

    @Menismyforte@Menismyforte2 ай бұрын

  • It's amazing how making a dough can be memorizing and therapeutic at the same time.

    @ArielK1987@ArielK19872 ай бұрын

    • I've got great mesmeries of making dough

      @dereklinfitt8875@dereklinfitt88752 ай бұрын

    • @@dereklinfitt8875😂😂

      @lgdurocher@lgdurocher2 ай бұрын

    • 😂😂😂​@@dereklinfitt8875

      @TheSamuraiShowYT@TheSamuraiShowYT2 ай бұрын

    • It's not

      @gorillachilla@gorillachilla2 ай бұрын

    • Anythng can be, if yoi bring enough attention to it. if you can be fully present again

      @Corteum@Corteum2 ай бұрын

  • I’m a NYer and went here last spring. It’s among the best pizza places in the city.

    @LWarrenF@LWarrenF2 ай бұрын

  • I am a New Yorker who taught myself to cook by watching KZhead videos and I've been astonished at the quality of food I was able to make. Everyone has to learn to cook and it's amazing to see his focus and intensity, making the best and tastiest pies!

    @alphaperez@alphaperez2 ай бұрын

    • I am a Chicago who taught myself to cook by watching KZhead videos and I've been astonished at the quality of food I was able to make. Everyone has to learn to cook and it's amazing to see his focus and intensity, making the best and tastiest pies!

      @Johnny1iq@Johnny1iqАй бұрын

  • finally a video without fake excitement and competition. Love it. Were going to loss the shop if we dont make 3700 pizzas by noon!

    @coreytelford3051@coreytelford30512 ай бұрын

    • isn't it nice? it feels like even the most mundane documentary puts in fake tension, but this felt like a true backstage look

      @zibberebbiz@zibberebbiz2 ай бұрын

  • Best pizza I've ever had. And made in just a nice stainless electric oven. Unreal.

    @PresidentHHEA-pn1yj@PresidentHHEA-pn1yjАй бұрын

  • I watched many of this videos but just now i understood what makes this ppl so happy. All the time i looked at those food masters with an aesthetic eye but it must be so fullfilling to craft something with passion and see ppl buy and enjoy it.

    @sNiPeR95PwnZ@sNiPeR95PwnZ2 ай бұрын

  • ❤ 🍕I love how the lack of experience in making dough, pizza and gelato but life experience in eating and growing up around those foods leaves an open mind to innovate - like pizza dough baguette and soft serve gelato. Simple yet delicious solutions without ego, but respectful towards traditions in some regard. Or using a leaf blower to clean your oven. Ha! You’re awesome, guys! Food looks all amazing. ❤

    @SchlessIsMore@SchlessIsMore2 ай бұрын

  • This guy is so skillful, knowledgeable and precise, especially with less than 10 years experience. No wonder its so successful, its really a craft for him and puts tons of thought and energy into making things the best he can. Props!

    @nickk4010@nickk40102 ай бұрын

  • This dude gets more done by noon than I do in a week! Keep grinding, chef!!! Pizza looks killer!

    @TeamPerry5@TeamPerry52 ай бұрын

  • Really enjoyed watching and listening to this guy talk about the process. Impressed with how much care and detail goes into the bread stuff. I'm amazed that they produce so many things in this one shop! Pizza, sandwiches, bread loaves, pastries and gelato. Fabulous! Wish them all continued success.

    @DebbaTV@DebbaTV2 ай бұрын

  • Have had this pizza many times, it's fantastic -- this insight makes it even better -- pure, raw drive.

    @landtowers96@landtowers962 ай бұрын

  • Mossimo 😍 I could listen to him all day. The food looks delicious. I wish Play•doh looked & felt like that dough looks 😁.

    @nataliemscrzysxycoolharris@nataliemscrzysxycoolharris2 ай бұрын

  • It was amazing to watch the energy this group have making pizza

    @tanyayachmen2771@tanyayachmen27712 ай бұрын

  • Massimo and Nick are the best! Best Pizza in NYC. I've been visiting the spot since day 1 and I can tell you the pizza is #1!!

    @irvlo@irvlo2 ай бұрын

  • His measuring chemistry is amazing!!

    @14sasst@14sasst2 ай бұрын

  • Legend, you can tell he is in flow and loves what he is creating. Love that!!

    @rebel.rising@rebel.rising15 күн бұрын

  • Very impressed with his process and overall approach. great guy over here, I can taste the quality through the screen :)

    @Sk8brdZepp13@Sk8brdZepp132 ай бұрын

  • “We bought a book of pastry, and we learned how to do it” They’ll be around for a long time.❤ this

    @QuinnsProductions@QuinnsProductions15 күн бұрын

  • the pirlo picture had me dying! much respect to the chef

    @Aw1086@Aw10862 ай бұрын

  • Thanks for zooming in on that dough recipe!

    @Tomas-rl5dx@Tomas-rl5dx2 ай бұрын

  • Can’t wait to try it. Dude puts a lot of passion and thought into everything he does. Looks delicious.

    @NathanHarrison7@NathanHarrison7Ай бұрын

  • Best pizza I’ve had across all my trips to New York. This video shows why. The passion is clear!

    @bucswin2@bucswin22 ай бұрын

  • not only has everything I’ve had here been amazing but the service is always exceptional

    @kage122@kage1222 ай бұрын

  • this was the most I learned in PRACTICAL facts about dough and I m just about halfway through the video. Respect, Massimo !!!

    @wolfreicherter748@wolfreicherter748Ай бұрын

  • He has a passion for his craft. Much respect.

    @robertrogers7939@robertrogers7939Ай бұрын

  • this dude is one hard working individual.... lovin what he does.... wish I lived near by...epic

    @coljar100@coljar1002 ай бұрын

  • I love the passion with this guy. It goes to show that if you are motivated and have passion anything is possible. I would love to go and eat at this restaurant!

    @georgepagakis9854@georgepagakis98542 ай бұрын

  • Mad respect for this guy 🙌🏼

    @JamesG007@JamesG0072 ай бұрын

  • Massimo is a legend and he is one of the best in NYC.

    @OllieRamone@OllieRamone2 ай бұрын

  • Looks phenomenal. You are a maestro ✨️✨️

    @yabo2424@yabo24242 ай бұрын

  • Finally a spotlight on this gem!!

    @yianninikolaou4055@yianninikolaou40552 ай бұрын

  • "I don't understand lbs, metric is better." "Hey Gabriel, how many pounds of flour do we order per week?" Lol

    @patrickbaird8962@patrickbaird89622 ай бұрын

    • Maybe the flour is sold in pounds but he uses grams in his recipes. 🤷🏻‍♂️

      @guilebarbosa@guilebarbosa2 ай бұрын

    • @@guilebarbosa for sure. I'm pro metric as well, it was just pretty funny timing.

      @patrickbaird8962@patrickbaird89622 ай бұрын

    • lol thought the same thing

      @Sam-jq3rj@Sam-jq3rj2 ай бұрын

    • Agree!!! Too complicated, stick woth grams and kg

      @tatjanaaustin9225@tatjanaaustin92252 ай бұрын

    • Usually everything is sold in 50lb bags when you order in bulk like that

      @joe_zupko@joe_zupko8 күн бұрын

  • Ive been here and it’s truly a great slice

    @andrewespejo785@andrewespejo7852 ай бұрын

  • Pizza ‘n’ Pistachio Gelato … Heck, yeah!! 😋

    @kierenmoore3236@kierenmoore32362 ай бұрын

  • I feel like he keeps saying how he didn't know anything and kind of learned as he went along, but he does everything with such ease and expertise

    @zibberebbiz@zibberebbiz2 ай бұрын

  • One of my favorite pizza spots in Brooklyn, so tasty and the produce is always fresh

    @JasonGenom@JasonGenom17 күн бұрын

  • One of the best pizza videos ever, and also the kid doing pizza he really loves making pastries, incredible results in the end.

    @AlexMarkTravel@AlexMarkTravel2 ай бұрын

  • complete finesse and artisan excellence

    @colinmusic3878@colinmusic38782 ай бұрын

  • Everything there looks top notch!

    @PongGod@PongGod2 ай бұрын

  • Amazing video! I'm ready for a nap after watching how much he has accomplished in one morning! What a smart and talented guy. The pizza, pastries and gelato look delicious! I need to visit there soon. Also, the production quality of this story/video is great!

    @NativeNewYorker66@NativeNewYorker66Ай бұрын

  • This is art! Love this guy

    @mikehooch4842@mikehooch48422 ай бұрын

  • What a refreshing mindset and personality.

    @reneniclasen353@reneniclasen353Ай бұрын

  • Very much one of the city’s best. Worth the wait.

    @socalledbutton@socalledbutton2 ай бұрын

  • I love this amazing country, but I agree, the metric system is superior.

    @elluisito000@elluisito0002 ай бұрын

    • What's amazing about it that isn't present elsewhere?

      @grabble7605@grabble76052 ай бұрын

    • ​@@grabble7605metric just makes more sense in day to day use

      @corglass@corglass2 ай бұрын

  • First proper one I’ve seen in the US 👌👌

    @xpim3d@xpim3dАй бұрын

  • Dude’s demystifying pizza. “Pizza is bread, it’s the same”

    @CLOPACIOUZZZ@CLOPACIOUZZZ2 ай бұрын

  • Looks amazing! And i love the ambition and passion.

    @rizcayrecordings@rizcayrecordings2 ай бұрын

  • This is amazing!!! Wow

    @redcoffee94@redcoffee942 ай бұрын

  • You can tell this guy actually works in his kitchen. Alot of ex-posse videos like this have the owner running around bumping shoulders with the day crew pretending he knows whats going on and you can almost always tell.

    @Bouncer112@Bouncer1122 ай бұрын

    • Ex-posse?

      @cinephile1712@cinephile17122 ай бұрын

    • ​@@cinephile1712Expose' maybe?

      @thebun@thebun2 ай бұрын

  • Best slices I have had ever

    @hhh1856@hhh18562 ай бұрын

  • this guy is a beast! love it

    @nathaneinschlag3948@nathaneinschlag3948Ай бұрын

  • The desserts look appetising...

    @panaceiasuberes6464@panaceiasuberes64642 ай бұрын

  • @15:40 two dough layers. mind blown!

    @Christopherhaden@ChristopherhadenАй бұрын

  • Passion, inspiring

    @Dannybaauw@Dannybaauw2 ай бұрын

  • lol the fake kicking you out outtros get me every time xD

    @Guerilla423@Guerilla4232 ай бұрын

  • I appreciate the learning on thr fly

    @disispeter@disispeterАй бұрын

  • Pizza Heaven 😍

    @timwright4263@timwright426314 күн бұрын

  • Love this guys passion!!

    @TejTalks@TejTalks2 ай бұрын

  • Finally, people in the service industry that enjoy what they do, serving people! They take pride in that rather than seeming entitled and bothered by their customers….. love it and can’t wait to go back to NY and try them out!

    @rprestage21@rprestage2122 күн бұрын

  • L'industrie and Mama's Too changed the game with their new wave ny pizza style, elevated hero sandwich, and gelato combos

    @shaheerrahman4278@shaheerrahman4278Ай бұрын

  • I can attest that they make some phenomenal pizza. Best I've ever had and I'm a life long NYer.

    @AndrewT@AndrewT2 ай бұрын

    • I lived in New York City for 66 years and I never seen you before...

      @Mr.Burglecutt@Mr.BurglecuttАй бұрын

  • Absolutely 👍love it 😍

    @arturwkryabin9175@arturwkryabin91752 ай бұрын

  • I love "everything is dough" guy.

    @syntacticalcrab@syntacticalcrab2 ай бұрын

  • The bread looks amazing.

    @Screwdriver346@Screwdriver3462 ай бұрын

  • A true entrepreneur! 🎉

    @tacumastevens2545@tacumastevens25452 ай бұрын

  • That team is crushing it.

    @Swagg3r3d@Swagg3r3d2 ай бұрын

  • Not sure people are understanding the “reinventing” of getting a NY slice. It’s not just about the slice itself. It’s about everything else. Which is why the video shows us the amazing pastries they make as well. It’s about the experience of being IN NY and “getting a slice.” If you’re gonna go to NY to “see a show” you’d go to Broadway. This place is the Broadway of getting a slice.

    @ReginaldTAP3@ReginaldTAP32 ай бұрын

    • If it's not about the slice, then the title is just lying about what's being reinvented. Also, pastries aren't reinventing anything either. It's not even like randos coming for pizza are seeing all this.

      @grabble7605@grabble76052 ай бұрын

    • ⁠​⁠​⁠@@grabble7605Do you feel…lied to? I’m sorry, were you expecting some sort of sci-fi invention? It’s ok if you don’t get it. Some people plan a trip to New York City. Why not make this place the place you go for your slice experience. It’s ok if you don’t get it.

      @ReginaldTAP3@ReginaldTAP32 ай бұрын

    • @@ReginaldTAP3I grew up in NYC. These places are a dime a dozen. Gelato in a pizzeria?!? Wow, stop the presses. Focaccia?!? My word! None of this is new except for the price of that regular slice. What used to be $1 is now probably $8. The video should be titled “Reinventing the Price.”

      @eyespy3001@eyespy30012 ай бұрын

    • You have absolutely no idea what you’re talking about.@@eyespy3001

      @jssdl4287@jssdl42872 ай бұрын

  • Amazing editing.

    @karolinaeleonora3064@karolinaeleonora30642 ай бұрын

  • Respect to chef.

    @letsgetdoing@letsgetdoing2 ай бұрын

  • absolutely worth the line

    @sameliterally@sameliterallyАй бұрын

  • Love show amazing chefs

    @sethsoderman5152@sethsoderman51522 ай бұрын

  • I know everything there tastes heavenly

    @namiai7767@namiai77672 ай бұрын

  • Passion is key!

    @bnuttsgee@bnuttsgee2 ай бұрын

  • This guy is nothing short of amazing! Never seen a pizza shop do so many things well! 🍕

    @Lord_Cappuccino@Lord_CappuccinoАй бұрын

    • New york pizza sucks! lou malnati Chicago deep dish pizza is better

      @Johnny1iq@Johnny1iqАй бұрын

  • This guy is great!

    @naxivillage@naxivillage2 ай бұрын

  • Who doesn’t love that sound 😌

    @HruVision@HruVision2 ай бұрын

  • With great Pizza comes great responsibility ~ Toby Maguire

    @BrianVaughan61@BrianVaughan61Ай бұрын

  • Bro has a picture of Aunt Mey and Uncle Ben with their nephew on the wall. Bro has taste in Movies too

    @Kylight@KylightАй бұрын

  • Instant liked when he showed Pirlo :)

    @akkermanrik@akkermanrikАй бұрын

  • There is no better guy than Max. By far best pizza in NYC

    @johnblaise3022@johnblaise30222 ай бұрын

  • nicest folks in the game!!!!! love u

    @timchau1954@timchau19542 ай бұрын

  • Docker. The spiked roller

    @julirichmond3@julirichmond32 ай бұрын

  • This guy emulates his football hero Pirlo; both maestro's in their field. Pleasure to watch.

    @williamnightingale3105@williamnightingale3105Ай бұрын

  • This is art to me

    @DouglasWidick@DouglasWidick2 ай бұрын

  • It's amazing if you're in Williamsburg definitely visit.

    @NguyenSon-dl1px@NguyenSon-dl1px2 ай бұрын

  • i’ve never wanted pizza and bread more in my life than after watching this 😭

    @mjalil9823@mjalil98232 ай бұрын

  • super video sir ❤❤❤❤

    @EntertainmentWorldz@EntertainmentWorldz2 ай бұрын

  • 너무 맛있어 보여요!!!!

    @Foodie__N@Foodie__N21 күн бұрын
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