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⏱ Timestamps
00:00 Crisis in Germany
01:14 Adidas vs. Nike - The History
04:30 Why Adidas Lost
08:33 The Future
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Athletic Interest is a video essay series that investigates business stories from the world of sports.
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#football #nike #adidas #germany
Because they decided to just do it.
Hahahahhahq ...god one mate
That sounds familiar. 🤣where have I heard that?
Yup
Good one haha
After all impossible is nothing
lol imagine being the account manager at Adidas having to go into a board meeting saying you’ve just lost the German National team 😬
Executives initial reaction anger, shouting "How?". Guy goes "Sir, Nike offered double" and then just silence in the boardroom.
Probably we will see Adidas giving more money to some national teams, maybe even clubs. Idk if they can afford losing another big name.
account manager doesn’t negotiate deals like this, CEO for sure sat at the table himself
De National Man Shafted
They certainly agreed to it…
German here: DFB needs money and Nike pays significantly more than Adidas. That's why Adidas lost. Bye.
Was eine miese Ausrede
@@BLACKSTA361 Die Wahrheit tut weh.
@@BLACKSTA361Was meinst du mit Ausrede?
@@BLACKSTA361das ist fakt. Der dfb hat allein in 2021 30 Millionen Euro verloren.
Right. DFB should have signed the deal for free. I guess you will love it if your employer is paying you less than you think you deserve.
I understand why the DFB choose Nike given the much better offer. However as a German I think it’s quite sad that we have two of the three biggest sports apparel manufacturers in our country and yet our most important national team is going to be supplied by an American company. Let’s hope Adidas or Puma will have a better offer in 2034.
_"However as a German I think it’s quite sad that we have two of the three biggest sports apparel manufacturers in our country and yet our most important national team is going to be supplied by an American company."_ It is bittersweet irony, but also an example that shows the post-1989 reality in Germany, which has been this increasing colonization by American corporatism and consumerism taking over the country.
@@victorsamsung2921 Nah it’s not that deep. Nike made a much better offer and the DFB went for it. Apparently Adidas took the contract for granted so they didn’t really try hard enough.
@@JR-ut2ne Nike only paid this much, because its Germany. The Nationalteam is at the lowest right now, Volkswagen right now pays 28 Millionen per Year, but because of the poor results the only want to pay 20 Millionen in the new Contract.
@@victorsamsung2921 Germany has been a vassal of America and international jewry since 1945. It hasn't had a shred of patriotism in almost 100 years. I mean officially there does not even exist a "German people" according to your own government 🤣 how can you have patriotism when you don't even have a people? Wake up Germans your problems go deeper than a football kit. Your are occupied by a satanic force that has been trying to destroy you for over 100 years.
@@JR-ut2ne It kind of is that deep as this was a historical partnership, Adi Dassler used to be part of the national teams crew during WC/EC's, it's a relationship unmathed in the sports world, so it really is not just another business deal. Also Nike are paying way more than what that contract is worth, it's a move to strike Adidas right in their heart
“After all, Germany has some experience with reunions.” Poetic and funny all at once. Well done 😂
Was looking for this comment. Brilliant writing.
That was a violation 😂
Context?
@@AN-filmandmusic Going to assume you’re trolling cos there’s no way you don’t know about the Berlin wall.
@@Gbiesehe’s probably a tik tok kid
As a German fan, Germany football shirts without the adidas logo is really unthinkable. It was just there, for ever, but not now, not anymore.
as a kid I thought the adidas logo, the three stripes, stands actually for black red gold and that the german flag and adidas logo do mean the same thing xD
It's definitely going to be different!
As an American, at least you guys still have cheap Russian gas to fuel your manufacturing.....
@@inkognito9117 Don't use any LNG we are shipping over there as well, be smart like Merkel.
@@Napoleon-xp3sm USA logic.American logic.Don't buy Russian gas.Answer no, yours is too expensive. urkaine war boom.hey Germany now you have to buy ours, we told you right away or the USA and their games.you suffer without noticing and they want to introduce the same crap to us.I don't like Merkel, she distributed my money around the world with a watering can. But she was right about Putin. But she never understood that you can't be a sheep if you play with wolves. You have wrung the necks of the Russians and now they are freaking out from .everything as usual .but that doesn't end well for all of us.the usa reminds me of the uk empire, the boys don't know when it's over either.Putin is not stupid, he knows why the USSR fell and he didn't want the same thing twice.But I'm sure you know what your country is doing to the world.
They divorced after 75 years Damn...
They simply upgraded to the richer spouse 😂
@@Y7D 🤣🤣😂😂🤣🤣if only all divorces was like that! after 75 years of marriage damn!
It’s not even 75 years to be honest… I mean they had their football boots modified by Adolf Dassler for the 1954 World Cup and wore Adidas tracksuits in the following tournaments (still with jerseys from a different brand underneath), but the first Adidas jersey was worn only in 1980, much more recent. So idk where all the fuss about „75 year partnership“ is coming from, but it’s just not true lol
Adidas also sponsors entire MLS in the USA btw.
I mean literally nonody gives a f about mls
@@azrrrrrrrryou can't wait until someone does to invest buddy. That's a rookie mistake. MLS is growing, they have recognized the potential and invested accordingly.
@keystone6162 they are growing cause of messi this year. In year or 2 they will go down to normal numbers.
@@keystone6162 it is not. Only Inter Miami is growing, the other clubs didnt buy any stars
@@azrrrrrrrr yeah only 1 club doing things wont work. Unlike Saudi who got half the league buying stars
Ferrari is longer in F1 and maybe more known but Red Bull is still a good example
So is McLaren
@@IMDBeastIndeed! Or Williams. How young do you have to be to associate F1 with Red Bull at the first thought. When I started watching F1, the drink didn't even exist.
@@yannick245 as a gen z i recently started viewing F1 and i would see red bull everywhere but not so much ferrari as i had to look into it more to see if ferrari was even in f1
@@johnwick7583but I’m positive you knew about Ferrari before you heard of F1 and RB
@@jondoe1571 lol no. i saw red bull first and then i saw F1. but im saying that i knew about red bull and f1 parternship before i realized that ferrari was also in F1. obviously i knew ferrari first becuase of their hypercars I just didnt know they were in F1
I'm supprised that no one is mentioning that Nike is positioned very well to become a monopoly in the sports ware space, and that outcome will definitely not be positive for the fans or the teams, and organisations that they sign contracts with. We can already see the ways in which Nike has used their position to dilute and damage the images of sports teams and leagues in the US. The abysmal NBA jurseys for example, which are poor quality and suffer from frequent tears, and where they have flooded the market with so many alternate and anniversary jerseys. I hope that we can all see and notice the ways in which Nike has already begun cutting corners and that they will only do so more agrresively once they control even more of the market.
Then small, better brands like New Balance and Under Armour will come up. Don't worry.
Don't forget Nike taught us all a valuable lesson when they persistently implied the majority of us are racists.
@@swagatpatra2139that's the worry, these are great brands but they can't compete with the biggest ones. NB produced some great Liverpool kits but couldn't keep up with Nike's offer. Kappa made stunning kits for Italy and eventually lost the deal to Puma.
Nike make good looking jerseys. They outsource the jerseys to the jersey makers(Fanactics). Fanatics have ruined the Jersey making industry
@@swagatpatra2139 Those are NOT _better_ What a clown 😂🤣😂🤣😂🤣😂🤣
"F1 and RedBull" oh come on 😩
F1 and Marlboro xD
Thought exactly the same lol more like F1 and Ferrari
Me as a German, I’m salty on the DFB and will not buy a Nike-Germany Kit
Don't be salty about the DFB. Adidas really did not put in any effort in extending the contract. They new what was coming. Still I can understand your choice. I won't buy a jersey, too.
Exactly @@manueldeubler1127 our fans and public kinda bother me, they refuse any development or renewal plans and just want to be stuck in the same place forever while other countries move forward Like i seriously don't get it, if you love your club wouldn't you support decisions that improve the national team and your club? Or you just rather the national team and club just go bankrupt just to keep your "traditions" Honestly man our public is just soo backward it's laughable, and I'm not talking only about this brand subject but overall they just don't want spend even 2 more pounds on the tickets, that's for them more tragic than seeing the club go from 2nd to 15th in just 3 years or see us...the German national team become such a punching bag but its all good we have our "traditions" to cope with
tell Adidas to pay their country more instead of on other countries
Nike kits are trash even if you ignore this fiasco
@martinketchum which other country is adidas paying more money to ?
Germany jersey without adidas is sacrilegious. Man, thry made some insane bangers. I hope they go back to adidas
It's should be Puma if not Adidas. You can accept if England changed umbro to Nike, but when you had both Adidas and puma which one is giant roots of football and top two brand and one is rising, it's definitely bad things
No Adidas sacrilegious? They wore Erima in the seventies. No stripes at all.
Some bangers for sure. But they've gone out with a TERRIBLE kit. 👎👎
I mean atleast this year most germans will wear the Check 24 Jersey from Puma that is free as marketing
It was shocking to imagine German national team without Adidas kit even for a non German like myself ( I'm South African) atleast if it was Pumas it was going to be understandable it also a German sports brand But nonetheless Nike is about to lose France, Brazil,Portugal and Barcelona so here's an opening for Adidas
I'm also South African I don't think Adidas will suit Barça Puma will
Barca and Adidas is like Nike and Germany. But Brazil, France X Adidas is gold for adidas.
Why is Brazil leaving nike
Ikr when I saw the title I assumed they switched to Puma, but woah it’s Nike.
Its easier for the CBF to cease to exist than Nike to left them
LFC fan here - adidas make better football kits than Nike. So do warrior and NB. Nike’s kits are usually poorly designed and significantly more expensive which makes it hard for ordinary fans to buy.
Liverpool and Chelsea Adidas is banger. It's strange back then Manchester United is associated with Nike + aig/Vodafone, Liverpool is Adidas + standard chartered and Chelsea Adidas + Samsung. Now it's become opposite 😮
And now Liverpool are back to Adidas
In China there's another shoe-maker called Warrior (回力) too (though they make mainly training shoes for Chinese martial arts) so some people in Asia got excited thinking that they were making Liverpool's jerseys too
As a german who loves football my jaw dropped to the floor when I saw this in the news
What are your thoughts on importing American LNG and moving your manufacturing to the US?
@@Napoleon-xp3sm LNG good as transition but Us is only one of the suppliers other with big share are Quatar, Nigeria & near Israel/Egypt + more from pipes out of Aserbaijan & Kazahstan plans a new pipeline outside of russia to supply europe+ Also its just transiotion time to other renewable energy that already makes most of germany energy mix and rising, will take time but the develpment is going other, manufacturing isnt really mothing as even the statistics show not a big enough share to really care + better otehr option if they have to but since prices for energy got down & continue to do it ¯\_(ツ)_/¯
Fun fact, adidas wasn’t even notified about the DFB until it made it to the news that they’d ditch adidas for Nike
Thats not even remotely true. Adidas wud have known that info way before nike wud have the slightest hint they won the deal 😂😆
that's absolutely not true adidas told dfb they could only give them 50m a year
@@vik303 It’s true what I said Adidas had introduced to new kits for 2024 and that same week three days later the DFB stabs them in the back
@@mountaindew3201i was there actually its not true
@@user-zj8dn3vv5z u weren’t there. They adidas released a statement
This channel obviously has love for Nike. About Germany switching to Nike, it s Business, simple as that.
you're right there...and that's the problem...It's just about money and we german /european fans should have found a compromise or fought against it, but the Premier League just looked too good as a money machine that many other leagues and clubs couldn't withstand! But yeah, we germans have to find a way to accept regional, non-autocratic, non-political sponsors as money-donors unlike many top-clubs and unlike the premier league aso! Greetings
„Three more world cups followed in adidas shirts“ That is not true. The 75 years partnership refers to the shoes. Until 1963 leuze was supplying the kits then umbro. Erima was supplying the kits for the world cup 74 and 78 while adidas gave them jackets shoes…, but adidas bought erima in 1976. The stripes and logo are only on the shirts since 80s. Its because of that common misconception that the whole thing was such a big deal in tbe first place.
You are right, would have been better to say "three more world cups followed with Adidas as a partner". Thanks for the correction :)
Before the 1980s, Adidas was not the official kit supplier for World Cup teams. Teams like West Germany wore Adidas shoes and had Adidas as a sponsor, but other companies supplied the kits. In the 1970s, Adidas acquired Erima, which supplied kits for the World Cup before Adidas branding became prominent on shirts. In the 1980s and onwards, Adidas began to feature its logo and the iconic three stripes on official team shirts for the World Cup. Adidas' involvement with the World Cup spans many years, but the distinct branding with the three stripes and logo on team shirts started to consistently appear from the 1980s onwards. Prior to this, while Adidas may have been involved through footwear and sponsorship, the kits were not branded as Adidas.
@@AthleticInterest Your bias paves the way for these factual errors but hey at least you know how to admit mistakes. Kudos to that 💯
they couldn't sneaker past the competition
Get out please
Bootiful work 👏😬
what competition? They're smaller than Nike lmfao
can you also make how NIKE LOST roger federer and tiger woods
Both well past their primes at that point…not as big of a loss as when they were at their heights
It's Great to see many Germans saying it's sad that their team is not having a company of their nation as the kit supplier. Meanwhile, In our country, we don't even have a kit manufacturer 1/10th of Adidas value..
I hope the DFB returns to Adidas or goes to Puma in 2034. These trends (replacing our European products - cars, clothes, parfumes, machines with American and Chinese ones) should stop if we want to have adequate economic growth and stability!
Won't Germany have bigger problems come the end of this decade than what shirt 11 dandies are wearing? Where are you guys going to get your cheap energy now that German politicians are no longer colluding with Putin?
Then pay for it. This is not anything new, Adidas got away with not paying market rate for so long, they almost lost the German team in the early 2000’s. Should have been prepared for a battle like this. Unless they don’t have the money, which is apparently the case.
I think what most people who are not from germany dont understand are the insane feelings that are associated with football in germany. its hard to explain really but its the same reason why we dont want our clubs to become puppets of countries or billionaires like city, chelsea and so on......football belongs to the people, at least thats the main thinking in germany.....adidas has a different standing then nike, it feels more like a capital(NIKE) driven move rather then beeing driven by emotions(ADIDAS) if that makes sense.....really hard for me to find the right words in english tbh..... its justified that the DFB took the nike deal on a financial basis, no discussion there, but its still extremly sad for me as a german to see this happen.....we just managed to stop the investment of an american company in the bundesliag itself and now this, just 2 months before the EUROS.....sad but still acceptable......dont think the DFB will do a lot of good with that extra money tbh, so sad the biggest football association is beeing led by a bunch of noobs......
You should all collectively NOT buy any German Nike shirt to force de DFB to go back to Adidas as soon as possible.
I’m 100% a Nike stan and tbh am not big into futbol but this really just seems wrong. I sympathize with the whole of Germany right now. Especially considering how Nike treats its own national club, like an afterthought. Although I’d imagine at this point they’re paying DFB more to outfit that team than they’re paying the USMNT
How about you guys stop importing our LNG too. I do understand your Anti American bias tho, when I see VW driving on American roads and think of the German "nahh-ccc's" it pisses me off. How can a company complicit in the murder of 7M innocent people be allowed in America. BTW, I hope it was us who deleted Nord Stream. Arm up and good luck, "winter is coming".
@@christopherjones8367 You don't understand public corporations. There is no emotions, sole goal is to make money. Doesn't matter its Adidas or Nike or insert any other brand. And same goes for DFB. If USMNT was as valuable as DFB Nike will pay them readily.
@@diludhillonz That's exactly what he said but thanks for the extra info
The problem is Brazil had some of the biggest stars in the game during those commercials. Ronaldo, Ronaldinho, Rivaldo etc. Germany doesn't have those kind of names. Also, after that WC win in 2002 they haven't fielded a side that looks like it could win a WC. So they got money and now nearly 20 years of an average national team. Their best result in that time period is coming in 4th at the 2014 tournament in their own country.
Haven’t fielded a side that could win? They were the favorite to win the 2022 World Cup
@@OscarUnrated Amoung the favorites, Argentina and France where above them.
At least everyone on Brazil is a real Brazilian, whereas German players can't determine if their Turkish or German.
@@Napoleon-xp3sm Lol what? Brazilian players have roots in Portugal, Spain, Germany, Africa. Dumb racist comment.
Which is trash, sorry mate! The german philosophy is just different....be as humble as possible and put ALWAYS the team in front! Of course, they hadnt had as many OFFENSIVELY INDIVIDUAL stars like Brazil, but you're a hater, if you tell me, that Neuer, Lahm, Podolski, Klose, Schweinsteiger, Ballack, (Jerome)Boateng, Thomas Müller, Mats Hummels, Toni Kroos, Mesut Özil, Sami Khedira and many more weren't stars. The main difference is, that Nike, as mentioned in the video, promotes the individual player, which often promotes himself as well(as CR7, Neymar, aso) in stark contrast to Adidas, which promotes especially the german national team in a different and lower way! As well as the german players just normally have the character to promote themselves via behaviour and appearance, besides of course Ads! Greetings from Germany :)
as a german i think its very sad that we sacreificed that tradition.
If another company offered to double your salary, you would atleast consider it lol. Highly doubt that the nike deal is sooo different from the adidas one, the DFB went with the money. It's basic math.
@@StillAwesome21 the thing is that they didnt even give adidas a chance to give them a better offer. They could've said to adidas: "Hey we have this offer from nice. Do you have a better or nearly same one?" But they didnt.
@@rudi5062 and how do you know that?
@@samuelmahesa8045 do you know your scources?
As an American I think it is funny how much Germany has invested in solar giving your solar index is similar to Juneau Alaska.
Brazil and France are about to do the same render strategy. Highest bid from the highest bidder.
I cant believe I didnt notice this was a German channel for so long despite being German myself 😅
Some could say, "Adi-Das ist gut"
Some could! 😜
Always looking forward to your videos
Thank you! We hope you enjoyed it 😀
Your ending Tune 🎶is 🔥.. Love that tune..
Dude how do you edit your videos? I really want to learn
Friedrich Merz is not the vice Chancellor. He is opposition leader. Wrong picture 5:49
Pretty sure they did this on purpose as a joke because they are talking about people living in the past.
@fabianblumcomposer9972 yh, it's important to understand context. And Merz has always been a deluded brat who can't think forwards and see where the wind is blowing..
It will be a great if you make a full video covering pros & cons of about American College football. I am very curious to know about this, how does it works, it's economy, it's expenditures, & etc. Please🙏❤
Thanks Athletic Interest for story this one.
Our pleasure! 🙂
Even a German basketball legend like Dirk was with Nike and some of the current Germany player in the NBA like Daniel Theis and Franz Wagner is with Nike. I don't have the current Adidas basketball shoes but in my opinion they look better than the Nikes and Jordans, also people said they perform better than those two. But we can't ignore the fact that they are lackluster in signing player, even Nike got Sabrina from WNBA and the fact that now LeBron is more cemented to Liverpool. Adidas can't even signed a former NBA Finals MVP and European superstar Nikola Jokic (he recently signed with a Chinese company 361⁰ after his contract with Nike), I imagine European would be crazy if Jokic had a signature shoes with the biggest European sports brand. Heck, even European stars are with another brand such as Giannis (Nike), Luka (Jordan), Markkanen (Nike), Sabonis (Nike), Gobert (Nike) and even the rookie sensation Wembanyama (Nike). Meanwhile Adidas signature athlete are all American (Lillard, Mitchell, Rose, Harden, Edwards,Young), which Americans are leaning to buy Nike anyways.
You living under a rock, tho. Big men have never sold shoes. The Anthony Edward's shoe is the best shoe on the market rn
@@Rayzajw they can't even get Doncic and he was in Adidas sponsored Madrid
I am never buying a German - Nike jersey! Long live Adidas and Puma!
Super video , I never knew there were so many factors going into the shirt sponsor
I think we need to mention how good this video's commentary was. Simply top class. Keep up the great work
Thank you for mentioning it! 😉
Plot twist Adidas go for the US Men's team deal next haha
Double plot twist, Germany loses their cheap, reliable, energy, decommissions their nuclear facilities and signs a deal with a Middle Eastern country that has proven spotty human rights, for LNG. All because many Germans still hold Anti American views as we stopped your crazy, zealous, grandparents 8 decades ago. We propped up your post war economy and yet you are too proud to buy American LNG or soccer tshirts, but had no qualms buying from the country that annihilated your wack 6th Army. Reading the comments, it seems like many of you still hold similar ideas as those losers in the 6th.
The reunion statement was hilarious.
I don't get it
@@parsifal40 West Germany east Germany reunion
@@shubhojitghosh69 it was shit
Fantastic storytelling, thank you Athletic Interest! :)
Thank YOU! 🙏
Great video as always! ❤
Thanks! 😀
I dont think this saga is over. The new deal basically starts in 2027 (a very long time from now lol, a lot of things will happen before then) Adidas could easily have this deal questioned in the legal sphere. Backed by German political bigwigs and other influential people, i wudnt be surprised this nike deal gets terminated before they even have the chance to put the swoosh logo on the classic German shirt.
This shouldn’t be a surprise after all impossible is nothing
Saw what you did there sir 😅
adidas felt betrayed because, DFB didnt even tell adidas that nike offered them that much or to counter offer the nike deal. THEY JUST DO IT
The topic we all been waiting for. Thank you
In this respect, the DFB did not behave respectfully towards Adidas. However, I don't think Adidas would have made a counteroffer that was twice as high as their own (55 million). Adidas was probably too sure because of the long time with the DFB.
Adidas took the DFB for granted and believed that Germany will never accept an offer from a rival (even Puma) even if the rival offer is financially better for 'national pride' reasons. The offer Nike had put on the table was significantly bigger than what Adidas was wanting to shell out and was impossible to refuse. We should not forget the underhanded tactics like government officials intevening to push the DFB accepting offer from Adidas which were of LESSER value than what Nike was offering. This is karma years in the making and Adidas can blame no one but themselves - the DFB did nothing wrong.
I feel like it’s going to backfire massively though, people in Germany don’t want Nike shirts which make terrible kits anyway. From a marketing standpoint it just makes no sense to pick someone like Germany whos people have been so used to wearing Adidas for so long. Interesting to see shirt sales and how the public reacts to these jerseys, Nike is playing with fire here..
seeing the German shirt without Adidas was unthinkable growing up. splitting after 75 years, damn.
Germany: We're dropping Adidas. Nike CEO: Just do it.
Its quite Disrespectful to Adidas what Germany has done. But recent years have shown Germany cares more about Profits and political messaging than tradition and performance on the Pitch Wiedereinmal enttäuscht uns "Die Mannschaft "
Recent news suggests that there has been a discussion about changing the team’s nickname due to a series of underwhelming performances, including a second consecutive group-stage exit at the World Cup
So ein müll. Der dfb braucht geld. Allein im jahr 2021 hat der verband 30 Millionen Euro verloren. Wärs dir lieber das nachwuchsleistungszentren geschlossen werden oder dem amateurfußball Leistungen gekürzt werden müssen weil sich der dfb die sachen nicht mehr leisten kann?
DFB was never the same after that glorious night in brazil
Couldn't adidas just matched the offer? There's another fitting German proverb. "Die treuesten Kunden sind die dümmsten."
Quite the opposite, I think. Adidas has let a bunch of shirt deals with smaller to medium clubs (also a significant amount of german teams) run out and decided to only pursue the biggest in the business. This is fine in itself but then offering less than half of what your main competitor does, is a thing I just can't wrap my head around. Besides, the only political messaging brought into that decision is coming from people who would rather want the DFB to have stayed with Adidas. The change to Nike was a sound financial decision without political implications
Great pronunciation of the German player names. It's minor, but very much appreciated.
Make a video on barcelona and nike tense relation
After seeing the new international kits, everyone should cut their ties with Nike. adidas kits >>>>>
Call me a Boomer but this is a bigger disgrace to German Football than our downfall after the 2014 World Cup. Germany and Adidas belong together like Christmas and Santa Claus, Tom and Jerry, Phineas and Ferb. We wouldn't be in this situation if the DFB wouldn't have blown out hundreds of millions Euros for a prestige HQ nobody needs. That's just besides the fact that Nike Jerseys are uninspired, soulless trash of awful quality.
Yeah. End of an Era 😢 What if we see a reunion? Good Question thrown by Athletic.
Great video as always really enjoyed the content keep going i would buy adidas kit as a fan better than nike because of bad kit design but nice video😍❤️
Love the socks bro, looking forward to more apparel.
Oh good! 🧦
Red Bull and Formula 1? Dude there are people over 25 who remember F1 just fine without Red Bull
5:47 Vice chancellor is Robert Habeck. At 5:47 you see Friedrich Merz
Athletic Interest is just amazing! Commentator, whoever you are, love the accent. Keep it up❤👍🏻
The accent is here to stay! 😄👌
Nike saw the opportunity to sponsor the DFB with twice the budget Adidas was willing to pay and they won. Nike may not be the best in kit designs but they're kings in storytelling and marketing for their athletes and teams.
2:53 "Record breaking crowd"!? Isn't the 1950 final between Brazil and Uruguay in Maracana reported to have had an attendance of more than 170.000 people and unofficially more than 200.000
Umbro was still in the early 90s the biggest supplier for football kits worldwide, not Adidas who was second. Things changed in 94.
LA Olympics 1984. The US team wore Kappa. Wonder how Nike felt.
Amazing story telling as usual.
Really appreciate that! Thanks 🙏
@@AthleticInterest I mean it, everyone of your videos are a hit ! Can’t wait to bing watch them every time à new video comes out. Keep going the good work !
you're the goat channel on economics in commercial athletic competition
You had me at "Unpatriotic"
Okay "Field marshall" Friedrich Paulus. Why not support a company from a country that helped prop up your economy after many horrible decisions made by your grandparents. You were cool buying cheap Russian fossil fuels that financed Putins war machine, but not cheap, made in Bangladesh sweat shops, by an American company owned by liberal democrats?
lol I got an adidas ad before the video 😂😂😂😅😅😅
Oversea fan of Germany, Bayern and Adidas here. I was greatly upset at first But since i learned that Nike offered much more, i'm all down for this now. Change - fresh start could be what Germany NT needs most right now (Bayern need this too) and oh, the recent ruckus about the away trikot didn't help adidas at all.
What is with the fingers at 0:38 ??
Super content as usual
When you hear about F1, the first thing that comes to your mind is Ferrari, not Red Bull.
I am actually looking forward to this. Guess Nike won't screw up their very first Germany jersey so I am excited with what they will come up
2:00 That prankster made stunt for history.
6:26 I like how the US flag in the background becomes the three stripes of Adidas. Props to the editor.
Wait till there is a crescent moon on the German flag. How many national flags have you guys had in the last 150 years? How many are rightfully illegal to display....
Nike might be winning the big market but they are losing quality aswell
Ive talked with many germans who said they will not buy the nike kit. Which is why you're seeing surge in sales of this year adidas germany kit.
This channel is awesome!
Thank you!
Great video and great points. But i dont see what the fans would have from a different sponsor. Shirts arent gonna look much better and the sport wont be played differently.... Its surely lucrative for dfb and nike tho
I just hope the new designs will be as good as adidas
8:09 A small mistake. Flo Wirtz is a signed adidas athlete and therefore won’t be in any Nike ads.
DFB Chairman said: "Checks over stripes."
I thought it was because of the controversy with the #4 on the German kit, especially if you custom order a kit through Adidas with the #44….
Worth noting that Nike recently lost the Barcelona deal (Puma winning that one), and hence can afford to overpay to acquire a European football powerhouse in DFB.
Did you mean to say former European Powerhouse in DFB?
@@Napoleon-xp3smLet’s talk after the Euros
Well, it means i won't spend money for a new kit anymore
54 and 74 World Cups were not in Adidas shirts * Love the video though❤️
England was also with Umbro a British brand until 2013 and some moments with other British brands prior, then in 2013 the signed with nike a non national brand.
But Nike owns Umbro
@@thamimdlamini Castore is the one owning Umbro right now.
@@jasonliao8811 true, thank you for pointing that out. The England deal was announced when Nike owned Umbro.
Some things should be more important than money...
Now DFB has to contend with the entire portfolio of Nike. They are gonna see how quickly they'll be put on the back burner among all the other teams vying for marketing time in Nike
Very well put together video, enjoyable. But. If you don't have 10 spare minutes and just want to know the answer: - Why Adidas Lost Germany? - Nike paid more.
Short Answer MONEY! 💰 Also Robert Habeck using words like Unpatriotic is quite ironic.
It would be epic if DFB chose Puma as Adidas replacement 🤣
These companies have trained the masses well if they actually want ads on their jerseys. Fans of the NHL resent the intrusion of corporate logos but Euros apparently are fine with crass commercialism.
woher kenne ich deine Stimme?
I recognise money is the ultimate driver in this move, however, sometimes clubs/countries and kit makers can only go so far and as a result designs become either uninspiring or unconvincing. I noticed this with France and their relationship with Adidas. Through the 70s and 80s they had some of the most iconic kits and the 1998 strip is a classic. From 98 they had so many nice looking kits but none of them made an impact. They just seemed to come and go. I don't think France have had a classic kit since they went to Nike, however, all of the designs to press have shaken things up. The kit hasn't been all about how you move around rigid white lines and where you place the red or the white on the kit. Remember in recent years France have had purely blue tops. Two other teams that could do with a shake up are Spain and Brazil. Spain's kits with adidas have become very pedestrian. I don't think Brazil have had a classic Nike kit since the early 2000s. The truth is it's all about the money. Take England, they are never going back to Umbro.....and Umbro aren't even an English company any more.
Those who thought there is something like loyalty or faithfulness in business are naïve. It's always only about making money.
Adidas also lost Real Madrid but, it's incomparable to lost jersey contract with German national team.
German here: I love you took a punch at the whole Quatar PR debacle. I was very confused back then. Some of my coworkers were saying „shame on you“ for watching the games. I was afraid to say anything because of political backlash.
American here, why do you care about Qatar human rights abuses when it comes to soccer, but now that you guys stopped purchasing cheap Russian fossil fuels (that financed missiles killing other Europeans) and are purchasing Qatari LNG I don't hear much complaining about where the LNG that filled your reserves? Do you care about sports more than the lives of those around you? Trophies above everything lol.