Air India unveiled its new Airbus A350 at Wings of India 2024. The aircraft represents a significant milestone in its fleet upgrade, featuring a revamped cabin, updated amenities, and new uniforms. In this video, we explore Air India's history, analyze its competition, and discuss its rebranding. What lies ahead for the Indian flag carrier?
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0:00 Intro
1:52 The initial merger
2:52 Vistara
3:53 AirAsia India
4:57 A new beginning?
8:11 Rebranding
12:23 Conclusions
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Credits:
Script: Ed Lee
Voiceover: Ric Rosenbaum
Video: Benjamin Barbe
Thumbnail: Nuno Seletti
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Extra credits:
Air India, Air India Express, Vistara, Singapore Airlines, Tata, HD Melbourne Aviation, Airbus, Boeing, Spotting avgeek, Aviation Wall, CNN, BrandonJohnson10K, SFO Airport, Patrick Shea, CNBC-TV18, ENTERTAINMENT AND INFORMATION, Wings of Good Hope, Josh Cahill, Shuvango Putatunda, Wion, The Flip Flop Traveller
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2.4 billion dollars for Air India, Not for air asia. Air Asia Remaining 16 percent was bought by tata for 1.5 billion rupees ($18 million).
Exactly, this video wasn't as well researched tbh.
You forgot to mention, at its peak AI was one for the best, if not the best airlines to fly... And it was Air India that trained and helped stand Singapore Airlines !! P/s Indian diaspora literally built Middle Eastern airlines .. Market TATA aims at . If there is quality most indians will support AI
People care about the present. Nostalgia does not help when you don't get what you paid for.
@@truthruster Not giving nostalgia but context, ability and capability... Also shutting nay sayers who think TATAs biz plan is questionable. I used to fly quantas,cathay,singapore and now fly AI because their services are improving and i will support the indian carrier...sentiment all indians will support as tatas improves quality of the product and brings ot to " best in class levels ". Singapore airlines ows it to AI who stood ot up and trained the career !! Something AI now needs to do for itself
Exactly 💯
@@truthrusterThey literally have the fastest service to India. They can fly directly over russia which european carriers cannot. Also people dont have to stop over in Middle East
@@karthika560 This is subjective. If you are paying to reach somewhere faster then sure. If you are paying a premium price but then experience the 2nd class local train in Mumbai then no unless you want feel you are in the mood for donation.
It really exciting to see Tata take such progressive and aggressive steps ! We've always known Tata as a sleeper company, with legacy so rooted in Indian history that they could essential be a second government. To their credit they were never tyrants though but safe players. Now to see the grand elephant running like a cheetah is a real delight and it won't be long before they become one of the most successful companies in the world up there with Apple, Toyota and Disney.
Best of luck air india
Great breakdown. Best of luck to Air India.
Air India will become a force the world has not seen before. Other airlines of the world will cow down in fear. Just watch.
This is going to be a masterclass in synergy play. Ground support Electric vehicles from TATA. Inflight merchandise from Tata consumers, TREND and Tata croma. Aircraft assembled by TATA using chips manufactured by Tata Aerospace and steel sourced from TATA STEEL
Aircraft mostly use aluminum and titanium alloys and CFRP for its structures. Not Steel. Steel is just a small bit, mostly used in landing gears. And manufacturing landing gears that massive itself needs a massive hydraulic press the likes of which only one company in India (Aequs Aerospace) has. If Tata is serious about becoming an aerospace giant, they need to get their foot in not only though all the JVs they are doing by making structures and fuselages for the likes of Boeing, but also by forming a JV with HAL to bid for the ADA's AMCA 5th gen fighter jet. Then partner with CSIR's NAL for the RTA-70. And then slowly invest in deep R&D and start making its own planes. Tata has serious potential to be the Airbus or Boeing or Comac or Sukhoi of India. Embraer was a missed opportunity, but even then, Tata is in a good position to become India's premier aerospace giant, leaving even behemoths like HAL in the dust. What it needs is a vision and serious intent. Much greater than what was needed for Air India's turn around.
@@death_paradeI was just making a point, not trying to be factual. But Now I know which Company IPO I should wait for so thank you.
Air India is an emotion ❤
Oh please
So you travel in Indigo 😂
@@kiransivadas652 apko kaise pata😂
😂😂😂 yup, been there. Not sure if all is positive emotions.
The new Air India livery looks great! Not sure about the font, though.
Last day Akasa ordered 175 aircraft I believe
Best of luck
Excellent presentation!
Thank you!
Air India will be soon a Global Leader in the Aviation Industry ♥️🔥
I think Air India can pull it off. Good job Air India.
0:50 The Sale and leaseback of the B787's never materialised. The government later decided against it, deciding it was better to leave it with some assets to still make the company a bit more valuable for whoever that Buy's it. And since the B787 have all been largely paid for, AI doesn't have to worry about monthly/yearly lease payments.
In my opinion the design of air India express is much better than air India’s design
I still think they should use the maharaja logo
9:57 every = even narrow bodies?
As an aviation enthusiast I must tell you that the attitudes of people working in an airline must change. You still see delays, fights even after tata takeover. And most importantly the aircrafts must be maintained.
Another troll ..😅😅😅
I agree
Pakistani troll
@@prakashm1468troll nai hai chutiye admi sahi hi toh keh raha hai.
It’s so sad about our old Airindia
TATA🌹🌹🌹🤲🤲🤲🤲
Aise 🙏🙏🙏 kar ke dua karte hain. Haath khol ke nahi. Jab dil se dua karte hain to haath jod kar karte hain. Dekha hai na India vs Pakistan tensed matches me, kaise Pakistanis haath jode rahte hain? Kyuki asli dua haath jod kar hi ki jati hai. But tum manoge nahi.
For Air India to be successful, they should work with countries like US, Australia and other European countries and have a flexible schedule during peak seasons as there will be huge number of students and employees traveling between the countries at certain times.
Air India, should take care of their customers (passengers) first in the currently operated older planes , who are brining monies on the table for the company, I have heard horror stories of seats display not working, particularly 15 hours long flight from Washington DC to new Delhi , lipstick on pig wont work in a long run. I am also flying soon on the same route, holding my fingers cross.
The wide body aircraft will undergo a complete cabin retrofit by April 2024. And June 24 onwards for the narrow body fleet. Changes are on their way.
I was a victim in 2015 on a 15 hr flight, entertainment system stopped and left or right side restroom all stopped working. Tough journey
what do you mean by lipstick on pig? Hope you're not speaking of any mirror scene.
❤👍👏👌
I traveled to India recently with Air India. No onboard WiFi. The screen was not working in the whole plane. Somebody complaint about it and they said it’s broken. My battery died and there was no charger. Returned with Emirates although there was layover of 4 hours it was way better experience. Maybe the plane was old or something. It was my first time and it was a bad experience.
Wow I never knew it even the am Indian (most ppl says air India has bad ratings th0)
@Your_real_dad: It's true. AI is regularly in the news for the wrong reasons.
4:44
AIR INDIA; Along with Singapore's . CHANGHI INTERNATIONAL AIRPORT Should set up; build; operate ad manage State of art Airports pan india in all 30 states.
THE TATAS; AIR INDIA ; 1/Start Manufacturing AIRCRAFTS 2/Start Build ' operate and Manage Airports.
Think about the tribute to bureaucrats and Government officers of India for ruining Air India.
Air India is seeing huge changes and improvements. Earlier widespread nepotism and corruption resulted in Air India generating almost no revenue from business class and 1st class. Most of the passengers in these cabins were politically connected, senior government officials or people with connections who booked economy class and travelled in business or first class. After the privatization these cabins are 90% occupied by paying customers. However my sources and data analysis indicate that Air India is loosing about 10% to legacy nepotism and corruption by legacy staff. I expect this to come down significantly as the Air India is focusing on these losses.
Till now, there is no improvement on Air India flights originating from US. How can this be digested after all big promises of Tata CEO.
"Back to...." uummmm at what stage has that airline ever been excellent in any way???
Has anyone flown Vancouver, Canada to Delhi? Then onto Kathmandu? Comments?
Dear Air India pls leave a direct flight from chennai to udaipur and vice versa this will promote tourism for both the cities and hence the development
TATAS; with AIR INDIA; should work on Build ; operate and manage Airports; pan india. while also Manufacturing AIRCRAFTS like the Chinese manufacturing C 919 The TATAS; can manufacture; Civil and Air force ;Air crafts with France and Brazil. Airports with Changi intrl of Singapore. Now, the Thousands of AIR INDIA Employees under special program has and have to be trained buy the AIR FORCE and IIM /Hospitality management. for training and contd. education. This area generated mega Employment.
new air india group and indigo are pretty bad news for akasa air
Exciting times ahead for Air India after decades of sub standard service across the board. Being in the travel industry, I got to meet the 4th in charge just last year in Delhi. He was accepting of what’s been but said ‘please give us two years’. This period will see new aircraft as in the A350, revamped 787 & 777 versions, better catering, service and staff. Now it’s privately owned by TATA, they will ensure AI gets back to what it once was and will hopefully become an airline you want to fly with not just because it’s the lowest fare. Onwards 🛫
The improvements r due 2 the privatising the AI. This will make more privatising of public oriented dealings as they will hire n fire unlike confirmed pensions n complacent in work attitude. They will feel as a servant n not bosses of the public workplace n b prompt in arriving n leaving work place. Next should b public banks n also outsource some govt services.
Never bet against tata
There really are not much things for the AirLine Business!! Hence the post is basically a decoration!! Better use the GYM and get in shape!! After all slim and trim with Carlos Slim is the only story that this industry has to offer!!
Air Asia India was not sold to the Tata Group for $2.4 billion. I think they were sold for barely a few million dollars because that business wasn't worth anything. I doubt if entire Air Asia would be worth $2.4 billion.
My dear speaker, when Tata.s owned Air India, ,AIR INDIA inspired all the airlines of other countries, especially singapore airlines, that the mind set of inflight experience was captured from AIR INDIA
I believe a driver of decline was the pressure to retain and hire politically connected staff.
Air India is not there yet. I just travelled to US from Mumbai. 1 Many of the TV we’re not working 2 My chair was broken 3 Food was so so at the best. 4 Bags did not come for more than half the passenger. Hope someone is paying attention to this kind of situation, otherwise there is no future. I don’t think I will travel by AI for sometime.
Air India needs to replace all dated planes with non operational entertainment systems out of the long haul sectors. Toronto to Delhi ticket costs INR 2,20,000/- and most seats still get non operational entertainment systems. How can the Indian government allow this ????????
It will become 1 no again because it is under TATA group umbrella
About the livery, am I the only one who feels like only "Air India" writing without anything else is a bit...empty/void? In fact I like the livery of Air India Express more, for this reason. I don't understand this obsession with minimalism. Just give a little soul to the things!
Livery is a big screw up so not seeing much improvement in other ateas either, tata should have given it vistara livery had vistara not existed, addition would be red engines
First let them fix the issue on NY(JFK)/Chicago =>INDIA flights. Feel ashamed to say this Most of the indians chose other flights(emirates, Qatar) though its costly instead of Air India due to Poor maintenance on the aircraft.
When they brought in a foreign player like Singapore airlines, the difference in services were like night and day and can be literally seen as a passenger. Vistara does not feel Indian and nobody would think it is an airline from India, that's how good it is compared too all other airlines in India. They should just allow Top airlines from other countries to fully operate in India with some Indian brand name 😆, at the end of the day service is what matters and that's what India lacks in.
So what Indian factor u want like cabin crew wearing curry on the body and doing Bollywood dances while serving food or letting u smell their stinking bodies
Back to excellency ? OR back to excellence ? 😂
Right now, Tata-owned Air India is in the news for the wrong reasons.
The basic problem with Air India is poor service, lethargic staff, badly maintained aircraft’s etc etc. How much ever you invest in latest aircraft’s is not going to make much difference to customer experience.
Air India may be in the hands of a new owner but it will take this airline years to come out of the mess it was in. Simply buying new aircrafts is just cosmetics, and I'm not even sure if buying 470 planes was a sensible decision. But the culture and attitudes within AI will take at least 5 years to before it starts showing any improvement.
You do know that AI laid off a large amount of it's old employees and have hired a more skilled and dedicated workforce that doesn't see the job as a government job with benefits.😮
@@N_ei_L Sure I do but even after letting a “large amount” of its old employees, AI still has several thousands from the old era. This is why the airline will need another 5 years to completely overhaul the culture.
Vistara is anything but a low cost carrier
I'll never travel by air india. My first flight was in 1974 in air india. Never again
Why? What happened
Air India should change her name Air Tata, that is appropriate to a global brand…
Work on the scheduling and get rid of the creamy layer executives for better growth!!
if the new Air India is to be a success then it needs to shutdown Air India Express for good . . . otherwise expect history to repeat itself once again . . .
AIR INDIA 🇮🇳 UNDER THE GOVERNMENT WAS A MESS.MOST CREW WERE HIRED DUE TO CONNECTIONS NOT QUALITY,NOT QUALIFICATIONS BUT UNDER FAVORITISM AND MOST DEPENDED ON PEOPLE WERE FROM BACKWARD CLASS PEOPLE.THERE WAS ZERO DISCIPLINE MOST STEWARDS WERE ALCOHOLIC AND OVERSIZED.THE AIR HOSTESS WERE ALSO TOO BULKY AND BEHAVED LIKE THEY WERE FLYING APSARAS(FLYING BEINGS) AIR INDIA 🇮🇳 NEEDS DISCIPLINED AND STAFF WITH AN EYE ON THEIR GAIT. DO NOT HIRE BASED ON INFLUENCE AND BJP RSS CONNECTIONS.ANY ALCOHOLIC MUST NEVER BE HIRED. THEY ARE A DANGER TO PASSENGERS.
I just took a flight from USA to India in AIR India. IT SUCKS
Kya nahi mil jata Air India me bhai jo Western Airlines me milta hai?
Too bad the identity has to be lost again, with no Hindi and no maharaja. It's strange coming from a former executive at Singapore Airlines, that has a very strong exotic image largely responsible for its fame.
Maharaja still exists on first & business class crockery
India is a country of many languages, backgrounds and cultures and I personally think that this move makes the airline more global and unites us all together. Simply having Hindi on the aircraft doesn’t determine its roots as more or less defined in my opinion.
Now all can read the name from both sides😂
Good they removed hindi.
I dont think so... India retains its traditions and values... which are reflected in AI in a different way than what you were used to...
The livery and branding is really really bad and confused. The font is ripped off from Iberia.
ভুয়া
Never fly Air India...they will never change
I flew recently from London to Mumbai on Air India..... it was terrible. Filthy, broken interiors, seat in tatters and terrible service! Never again!
One of the worst airlines in the world. Even the Dreamliners have torn seats. If it doesn’t improve the airline will sink.
It was undertaken by government from the TATA, now after decades, finally it’s back to TATA. Im sure it will be restored to its earlier glory.
Everything will be new now.
I still won't fly this airline until they require customers to shower and wear deodorant and antiperspirant before boarding the plane.
Israel vs pisstine?
@@nou7401 What?
One new plane (A350) and people are making videos of it. In reality, it is the worst airline. Current planes have torn seats, bits held by duct tape and zip tags, broken tables and no in-flight entertainment on long distance flights who are still paying full flight fares! Only the management has changed, else I gather it is the same shitty airlines with non-existent customer service. A shameless company!
You are less informed or your research is insufficient Disappointed
Nothing but the best.. On the dot; clean; Tasty Food. best entertainment; best hospitality best service; Clean; dry Toilets. Smart customer friendly Crew/staff.
Air india is not doing good it is colonising india national carrier by removing hindi naming and maharaja. When asked they say English naming signify bold modern and world class. Is this not colonising as hindi is now inferior again after British left india. Shameful and I as an indian is ashamed of Tata takeover and will never travel on air india until atleast hindi is back
Lol who cares internet troll u can't even afford travelling in uber let alone air india, just stick to your auto rickshaw 😂 gawar admi.
Screw you and your Hindi. English gives access to opportunities.. Hindi is for selling pani puris and pakodas😂 people should learn local language and English instead of forcing dumb Bimaru language on other states.
I still think they should use the maharaja logo
Nah the new livery looks better, old old looks like 80s livery with trash reputation