Why Tesla fired its entire marketing team in America
Why Tesla fired its entire marketing team in America
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Thought Elon was the only Tesla Marketing Employee 😂
L😂L Seem like it was a big mistake for him to hire other people to do that job , other than him.
Did you see the advert? Car adverts are always a complete joke, they tell you nothing about the car. They need to tell you something about the car, something quirky, something exciting. Take risks and actually tell us why we should want a Tesla.
The vehicles have no interior or anything exciting so nothing to talk about other than a charging network. Our dual motor EV6 kills a Tesla in every way. Interior like a range rover and can power our house for three days and 240 charge another EV also. The recalled Cybertruck can do it maybe we will see. Elon needs some Tesla time and not SpaceX and podcasts so much
Billions an billions of reasons
@@travisyarbrough4033IMHO the Tesla interior is just brilliant ❤
get ours, it's heavier and eats tires and roads but charges faster on our company charges with 1 mile wild charging being more expensive than petrol?!
@@travisyarbrough4033 The EV 6 already have major recall about sudden lost of power while driving. Better than Tesla?
How about a commercial of a supercut sequence of one person after another calling their service station to cancel their oil changes, transmission flushes, brake pad replacements, coolant flushes, etc....then a supercut of them receiving the keys to their Tesla they just bought and driving off .. I don't know shiz about marketing but you have to highlight the stuff that matters to the masses.
and no more mf trips to the gas station. just recharging with cheap electricity.
@@robertbidochon7949charging at home
That is a great idea
That is a great take on how Tesla could sell. After all, Musk’s initial move was to make a car, not a milk float. He has done that, he has a car. Now sell the differences between his car and all the other cars.
Good idea
The Tesla ads were quite pathetic
Just like the cars, stale boring and dated!
@@ev.whykingtypical brain dead comment from a zombie hater.
Absolutely! The little bits of advertising were just absurd. So many awesome things to advertise and virtually none of it appeared anywhere
@@ev.whyking bro why are you even on this video? do you just go around to tesla videos and comment on them or something in your free time? This video was posted an hour ago which means you watched and cmmented like 9 minutes after release lmao
@@randomtricksvideos Don't make him go away. The ev.whyking is increasing engagement on this channel which is a good thing for Sam.
Imagine being a junior member of the team whose ideas were all ignored. Then you get the sack.
You assume that the ignored ideas would have been successful.
💯
drop in the DRY bucket .
Elon fired the marketing team because they didn't bring the Tesla disruptive innovation culture to their job.
So I buy a new Tesla, the next day the price drops for the selfsame car, increasing the devaluation the car I have just bought. Another reason why people are not to sure if they want to buy an EV now or wait until the prices have stabilized. Maybe Musk needs to spend less time on "X" .
Or the price could increase. Capitolism , gotta love it.😅😅😅
So you buy a Tesla … that’s end of story. You love it. You keep it. It will last you twice the life of a petrol car. But only if you can afford the initial purchase.
Musk should sell X and focus on Tesla.
@@Sue-zz3lj spelling... gotta love it
Depreciation will happen to any vehicle you buy! However a quick over the air update can make your car better than it was, thus adding value, for you, the owner. But if you don't see that, then can I interest you in a new Fisker Ocean?
Car advertisements and really advertising in general is just "No Value Added" costs that inflate the prices of all sorts of products not just automobiles. It's offensive to sit back and contemplate how much of the price tag of just about every product we buy is to cover the advertising costs of every supplier that contributed toward getting the product on a store shelf/web page. When I buy a can of peas its not based on who has the best and most flashy advertising but who supplies to best peas at the lowest cost. There is a supermarket chain here that has the best advertising with some being more of a soap opera with tear jerker moments of family, good deeds, etc, etc produced like a Hollywood Blockbuster Movie however their prices are often double the competition for the same quality and quantity of peas, etc, etc. While I enjoy the entertainment value of the advertising I resolve myself to not be taken in and pay the extra cost at their stores since I don't eat advertising but eggs, butter, cheese, oatmeal, produce, chicken, fish bread, pasta, etc, etc along with the peas. Same with vehicles, since I don't drive advertising and don't want to pay an extra cost premium for glitzy manipulative advertising pushed out by a bunch of psychology majors then I really don't base my purchases on those wasteful over the top advertisements. More often I may end up totally ignoring a brand because of them because I want to pay for substance not fluff. Best!
The ads should have shown all the things gas cars can't do. Dog mode, ordering online, charging at home, etc.
Yes, the charge at home is good. Arriving home very quietly is also good. Having it warm up while you have breakfast also can be good.
@@kensmith5694 Exactly. All of that would make a good ad.
Dog mode aside, that's pretty much an advert for EVs in general. Not Tesla. Tesla sales went up after GM advertised their EVs at the Super bowl a few years ago.
price up the full suite of features and you're in Porsche territory. Its a joke.
It's kind of hard to sell very boring stuff but I get your point.
40 unskilled people fired.
Unskilled?
1 ignorant comment
It's easy commenting from the sidelines. You don't even know these people, the targets that were given to them, etc.
They must have been former Twitter employees. 😂😂
Good they need to go get a real job.
You hit the nail on the head, then ignored it. He hired the advertising team because the board pressured him to do so... and they didn't deliver.
The best marketing was when they broke the Cybertruck window
Next!!!
in 4 months? is that long enough to have a result?
the BEST marketing, is NO marketing in the First place. - ELON.
Wasn't Tesla's whole marketing thing is the fact that they don't have a marketing team?
He was asked a question at the Texas live event some time ago about the general public not knowing enough about Tesla other than what mainstream media spews out and suggested some advertising, he said he would give it a shot.
This is what Sam had us believe always. He is pivoting again!
Sam Evans is LIAR. Big liar
That was only half of its marketing thing. The other half was it had a moat: its supercharging stations.
They only started advertising on KZhead in 2023. That’s an achievement on its own. I’m sick of Hyundai shoving ads in my throat everywhere I go. I had a dream other night and that ugly logo was in it with flashy lights 😂
They made the number one selling car in the world without using advertisements. They started using advertisements add sales went down into story You're fired.
The marketing team sucks.. the team has no heart in the product. They do not show the vast supercharging network and promote their cars.
All marketing staff should be Tesla owners. Only then they can understand the differences. Otherwise, just like my ICE friends, they can not understand the true bliss of driving a tesla till they own it.
In the U.S., it's actually not that uncommon to fire marketing teams, believe it or not. They either produce, or they don't. If they're not doing a good job, well, sayonara.
They can go work on FSD team
not an american thing
Elon has jumped the shark. F Elon.
the type of ads the EV manufacturers need at the moment are educational. especially in America. there are so many misunderstanding about EVs and batteries.
I've been in renewable energy since 2006 and talking to customers about EVs since we installed our first Tesla Roadster charger in 2009. People STILL don't understand that they charge at home 99% of the time. I keep talking to people who tell me they don't want to wait 20 minutes at a charger because they don't understand that those 20 minutes only happen on a road trip after you've driven 4 hours straight.
all LEGACY Vehicle ads are LIES.
Yes and the automotive industry is spreading a lot of FUD. Electric vehicles are better in 95% of use cases than gasoline vehicles. But they are currently too expensive. And they don't have to be. We know it's possible to build a good electric vehicle at the 15000 price level.
@@macmcleod1188 - LEGACY auto has been fighting BEV since EV1 discover ZERO maintenance cost.
@@macmcleod1188 I just went car shopping with my mother and she ended up getting a Hyundai Tucson PHEV because the route to my grandmother's house only has Tesla SuperChargers. They actually tried to sell us an Ioniq 6 and I was shocked. Actual car sales people in an actual dealership promoting an EV. When My dad got his Bolt 2 years ago the Chevy dealer kept trying to convince him to get a Blazer or a Silverado. Its getting better and having the incentives taken at the dealers is really going to help in the US, but you're right, prices have to come down.
I didn’t realise Tesla had a marketing team tbh. I thought they were famous for not doing that. Mercedes-Benz didn’t use to advertise back in its heyday before it went down market.
Surprised that they had a marketing team
4 months who knew
Tesla hired one , NEVER needed one Before.
If the marketing team was trying not to offend anyone they failed, I was offended😂
its always a great idea to fire the marketing team because lets face it it's pretty much nonsense just hire good engineers your money will go a lot further
the BEST Marketing guy , is a Engineer.
I'm getting out
I agree with Elon on this one. When those add first popped up I thought they were for something else. One even had what sounded like rocking Chevy truck commercial music. They weren’t creative in the least. Higher a filmmaker, like IKEA did, make it an event, make us laugh, cry or feel something. If Coca-Cola can do it…
Low sales might be the fault of those like the Vikings? All this exciting talk of new battery types, new low price Tesla 2, kind of made me hesitate to make the jump ... still driving my very old ICE car, waiting to see what pops up.
Good idea. I'm waiting for the Model 2 as well (I have a too-big Model Y).
@@greghudson9717 Check out the Aptera
Slow and steady, patience wins, me too.
No, sales have collapsed across the gasoline and Diesel and electric vehicle markets. The fact is food is up by over 25% in the last 4 years and entertainment is up 50% over the last 4 years. And now interest rates are crazy high. People cannot afford Dubai expensive things right now because all of their available cash has been sucked up by Monopoly and cartel behavior. I think the egg industry was fined over a hundred million dollars in 2023 and ordered to lower their prices. Fast food Corporations saw an increase in net profits of 37% while pleading High labor cost. The fact was labor cost was being used as an excuse to increase prices much more than was justified by the labor cost increase. However, we need to have the model 2 at a low mid-20s price range before Ordinary People can afford to buy an electric vehicle. And we really should have access to electric vehicles costing under $20,000 but they have been banned due to the political influence of automobile companies. There is a great example video of the fact that you can legally drive a 1945 army jeep in Colorado while an inexpensive electric vehicle with many safety measures lacking in the Jeep is banned.
The Osborne effect at work. Kinda like the "Boy / Girl theory", that if you wait, something better will come along.
Nothing about their ads said, "Come drive these unique and exciting electric cars."
Your commentary and delivery and analogies might be significantly off the mark at times but your underlying message that electrification is a good thing for the planet still rings 100% true. Appreciate you and the regularity of your content!
NOT gonna lie I was getting bombarded with those ADS on KZhead 😂 It was hella annoying to watch
Prices of EV's have to come down to match ICE prices, so reducing prices is necessary.
Model y is cheaper than most luxury comparable suv …
They already have.
Not in the UK. We dont have any subsidies for EV’s
@@alexandregauvin5570 nonsense. price up one including charge station, you're in Porsche territory.
EV’s what?
My thinking is, if you start a Tesla ride sharing business and use the advertising budget to subsidize it, and use supervised FSD to derive them, people who doesn't have Tesla will get to experience it and thus get more buyers.
109%🔥🔥🔥👍
The problem is not Tesla's marketing team the issue of lower sales in Q1 2024 is for the following reasons: 1. Delay of the essential Tesla Model 2 compact ev at a lower price point 2. Loss of market share compared to BYD 3. High interest rates and a slower economy
And going forward, THE economy is going to slow way down
BYD is chunking out new models in Beijing
@@ciybersal3499 True and BYD is selling more ev's than Tesla
@@user-rq1mk9hi4x Yes, which means that cheaper ev's will sell faster than expensive ev's
@@mauriceharting5877 Only if you include hybrids. Only suckers forget this news bite.
As soon as i see an ad i ask: if it's so good why are you advertising? Tesla's products are the adverts. Seeing them jump off the line is the advert, in the real world.
TESLA vehicles speak Volumes on their own.
Their biggest mistake was refreshing Model 3 first instead of Y, or at least both at same time. Y is their legacy, Big Mistake
model 3 was Released , before Model Y. model Y in China/EU has new RWD LR variant , that may come soon to USA. its Super Efficient.
The main reason there is a sal3s downturn is that everyone that wants an EV now has one. In 5 years or so they might want another, but in the meantime sales will tank.
Im looking at 2020 Tesla Standard Model 3's with approx 50k miles going for £18,500 in the UK. Lowest price 2020 model 3 I can find is £17000 but it has 75k on the clock (wouldn't bother me) Last year at this time a 2020 model 3 was going for an average of 21-23k. If you don't need long range and you want an exceptionally reliable EV with great charging network a second hand tesla model 3 is hard to beat. Guaranteed these prices will go up again , but for now this is the best second hand prices since I started keeping an eye on second hand Teslas since 2020.
The decision is possibly based on the initial reluctance to bother advertising in the first place. If the adverts cost lots of money and the additional sales don't materialise .....
Even as stockholder’s we don’t have anything to say about who is hired or fired. Obviously, it is purely the company’s internal management decision
Completely with you on the most important thing Tesla should focus on, the drive towards sustainable future. Great to hear this is also your view Sam. Thanks for all your hard work!
Well said!
The whole car industries was down in first quarter, not just Tesla.
Yes I watched the used car Channel where they go on the Dealer's lots and look at the stickers and some gasoline vehicles have been on the lots for 2 years now. They warn about lot rot.
Of course, wink with nk.
Tesla has a problem - their cars are getting too common on the roads. Supercharging might be fantastic but where I live the nearest one is 45 miles away and according to family members who have the pre-face lift M3 (that’s 4 family members) only one of them would consider a change to the facelifted M3 the rest will buy something else next time because they have test driven the facelift car but cannot live with the no stalk and badly thought out indicator switch situation. We have a lot of roundabouts and Mini roundabouts here!
a Tesla isn't (yet!) for everyone just continue to build the best car(cars) and make continuous improvements...leave the superfluous hype to the other mfg's
i was in trading estate in Gloucestershire a few days ago ... theres an ev specilst garage there who would beg to differ, they have a number of teslas there waiting for several weeks on parts and i spoke to a tech guy there and he said they are turning away 6-8 recovery trucks a week as they havent got any spare slots for repairs (shame i cant share a photo as theres at least 30 cars there)
The ads should tell the story behind each of the brilliant design elements so that all of the other manufacturers look inferior (1) Full self driving eventually leading to lighter cars because the need for crash structures is eliminates as the chance of an accident is statistically so low. (2) the shift to screens to keep cars feeling new and exciting without wasteful scrapping and manufacturing (3) the fact that all of the profits are being spent on creating a planet B. How many other car companies can claim that level of benefit to society...
Sam, you did it! You mentioned the layoff. Good on you, mate. I never wanted you to abandon this channel. That comment of yours was just hyperbole and we all succumb to that sometimes. The main thing is that you tackle important topics with honesty and a certain flair. After all, we do love our friends Down Under! 🎉😊
*Technically,* he had no solid reason to quit since not as many people were fired as the figure he mentioned. That's all that matters - for example, all laws rest on technicalities.
I tend to agree the ads are a little vanilla. I will never forget the ad for the Peugeot 205gti in the 80's, at that time, the best ad I had ever seen. Although too young to buy a car, after seeing that ad, it was the only car I ever wanted kzhead.info/sun/naybfMyjeHlrbKM/bejne.html. I did end up getting one mid-90's. Perhaps Tesla could learn from daring ads like this.
The Electric Viking has the right perspective... at this point in time it's all about expanding EV acceptance and purchases to speed up the transition. Spend money on EV promotion and offer quality for a price and win.
It is not great that the ad team had generic ads. But generic ads for Tesla of all companies? There is so much they could have done, so many unique features. I think the team should have been fired TWICE.
Sam Musk originally said the model 3 would cost $ 35.000 maybe if he got the price to what he promised more people would buy but this price is still more than $ 10,000 above what people are willing to pay to give an even a try?
$35,000 when he mentioned it a few years ago is now worth significantly more due to inflation.
model 3 had to be Rushed, and Design NOT fully Realized until 2024.
I'm with Musk on this one. The ads were more suited for low-end products, not the high-end image that Tesla was gunning for.
The trouble is, Tesla are not high-end. Too many things have been (and continue to be) stripped out to reduce costs. IMO it is a false economy.
They had a marketing team? I'm not sure they need one. Each time they do something, the media advertise everything for them. They should keep the referral method going though, as this caused people to say they love the product no matter what, propping up their image. Tesla does need to keep innovating though. They keep cutting (streamlining), whilst the competition is offering more and more. I do like their minimalist interior, but I also want buttons so I don't need to dig around in a menu. I ended up going elsewhere for this very reason. If self driving actually worked 100%, I could see myself knocking on their door. that would be massive.
That's marketing. Marketing isn't just advertising. It's a long, long way from "just advertising". The media are there because of the marketing department. The cameras are rolling because of the marketing department. The timed press releases, the interviews and so on... all marketing. Every second KZhead video... Tesla's marketing!
Thoughts on price fluctuation: No Instead do in-inventory discounts, do monthly promos like if you order and take delivery by this month you get a discount, etc But price fluctuations, no, it’s bad for brand value
All they need to do is either A, advertise how much money they can save people in gasoline expense, or B, how freaking fast their model S is. That's really about it. SHOW people what your cars can do. : )
Note: It is illegal to advertise SPEED in ads in Australia.
Get rid of institutional marketing and raise referral awards.
Remember the over the top adverts where the guy skydives in and drives the car? And it got flak for being just too much. Lol.
It's not the marketing teams fault lol, you just have to build cars with build quality.
Lowering the price wasn't so much to boost sales, but to slow the onslaught of cheap inventories of their competitors. You've said it in your videos, BYD and every other EV brand has excess inventory that they over discounted and can't sell. So they lowered their prices and Tesla followed.
TESLA lowered its price , because of COST saving measures in Q1 2024, and even before that.
They should push the superchargers first and upon build-out push the cars.
Agree the Tesla USP is the charging network and how it works with the cars no other company have that
@@terrymackenzie6784 Trouble is, the USP is no longer 'unique'. With the Tesla network open to all, there is no advantage any more.
@@greghudson9717 Which I think is why they are slow-rolling the conversion to CCS software and/or Magic Dock (no one is even sure what they're doing anymore). The corridor to my grandmother's house has SuperChargers, but no DCFC CCS chargers. My mother and Aunt were going to get Model Y's in 2023 until Musk agreed with Scott Adams racist tirade on twitter and Musk's antisemitism and treatment of his employees hasn't helped change their opinion. I've been trying to find out when the SuperChargers between us and grandma will be open to other EVs and there is just no information. I'm going with Mom to look for plug-in hybrids tomorrow because she doesn't have enough info to be sure she can drive a full EV to her mother's house.
@@greghudson9717 here in the UK only 41 of over 100 Tesla chargers are, you want to use them because the prices are nominally 30% cheaper than non Tesla chargers and 20% more if you have membership but the USP is that the cars know where the chargers are and can plan charging stops for you. as a non Tesla drive I have to do that myself or pay the price for whatever charger I can find
Tesla offered Superchargers to gm & Ford , others in 2012 , with ZERO takers. let that sink in.
I asked Claude 3 to give me 20 reasons why it's a good idea to buy a Tesla. I got this answer in 3 seconds: Electric vehicles are better for the environment, producing zero direct emissions. Tesla's vehicles are known for their cutting-edge technology and innovative features. The instant torque and acceleration of Tesla's electric motors provide an exhilarating driving experience. Tesla's Autopilot and self-driving capabilities offer increased safety and convenience. Lower maintenance costs due to fewer moving parts and no need for oil changes or tune-ups. Access to Tesla's vast Supercharger network for convenient long-distance travel. Over-the-air software updates keep your Tesla's technology and features up-to-date. Potential for long-term cost savings on fuel compared to gasoline-powered vehicles. Tax incentives and rebates are available in some regions for purchasing electric vehicles. Resale values for Teslas tend to be higher than comparable gasoline vehicles.
Here's the second 10 reasons: The sleek and stylish design of Tesla's vehicles turns heads on the road. You'll be supporting a company at the forefront of sustainable transportation. Tesla's vehicles have impressive range capabilities for electric vehicles. The large touchscreen displays and minimalist interiors give Teslas a modern and futuristic feel. Access to Tesla's growing network of stores and service centers. Potential for future autonomous ride-sharing or taxi service with Tesla's self-driving technology. Over-the-air performance upgrades can improve your Tesla's acceleration and capabilities. The quiet and smooth ride quality of electric vehicles enhances the driving experience. You'll be part of the growing community of Tesla owners and enthusiasts. Teslas are American-made vehicles, supporting domestic manufacturing and innovation.
@@joewilder Sorry Joe, you friend is wrong on many counts. IMO 11. No heads turn any more due to the huge number of Tesla's on the road. 16. Autonomy is a dream, and could be years away. 18. My Model Y is anything but smooth, and is only quiet on a super smooth road (due to a lack of sound deadening) 20. Most Tesla's are made outside the USA (China & Berlin), and are better quality than Fremont.
'Resale values for Teslas tend to be higher than comparable gasoline vehicles' uuuum tesla resale value is only 1/3rd the price of its original value During the past year, the price of a used Tesla Model 3 sedan has dropped, on average, about 39%, going from $40,522 in January of 2023 to just $24,718 in January 2024, according to data and now add on the tesla price cuts its now crashed its own second hand value
Sam, when you take into consideration that these people have families and obligations to meet( just like Elon), an abrupt termination is tasteless, crass, and unnecessary. A 30 day notice would have sufficed, ( with accrued wages, and benefits),to ease the burden of looking for another job or career. That said, Tesla’s marketing strategy should be a work in progress, just like their products
You make a lot of sense on everything presented.
Electric Viking is a BIMBO , he is also Worthless MARKETING guy & MBA type.
Pretty ridiculous for you to expect that a company very vocal in the past about not valuing a marketing team would be able to either hire well or pull off a needle moving campaign in a single financial quarter. It takes a lot more than that.
Not to mention fighting the headwind of folks not liking Elon and not taking electric cars as seriously because of the things that come out of his mouth.
Electric Viking - the BEST marketing guy, is a ENGINEER .
I agree with this analysis.
Personally, that continua’s Drone flyby through out the Tesla factory was a real class act that was hard to follow but had it been slowed down a little with commentary, that really would have paid dividends.
I don't care about Tesla constantly changing pricing. I am waiting for the model Y Juniper. I have been tempted by promotions, but I want the new LFP battery and will wait. There are no other competitors as far as I am concerned.
Dave Australia here I agree
Suck on another nut milk chi latte
so far the NEW model Y RWD LR is a hit in China and EU. hope they bring to USA.
@@markplott4820 hope the juniper will reach 600 kms
@@ramroddrone5449 - afik, there is no Tesla juniper product, next model Y YES.
I think Tesla are more focused on FSD/robotaxis as that will be the income generator for them in the future. I think plays into some of these decision recently.
Yup. Corporate commercials are usually the most boring waste of time...
There was a promotional video about the Cybertruck track-racing a Porsche 911 a while back and they were very deceptive about the performance. I don't know if they were the same people, but I would have fired that team right then and there.
Tesla should have modeled its ads like the Volkswagen ads of the 50s through the 70s.
Didn’t realise that Tesla had a marketing team. I thought they relied on word-of-mouth for their marketing and lots of free plugs.
I agree about increased competition but I think that when Tesla was on its own in the EV market, the old fashioned look of its cars was an advantage because it made the car look like traditional petrol cars and this helped sales.BUT now that policy is backfiring - the range looks out of date - I think the shareholders sense that Tesla may struggle to compete in the future unless it modernizes its brand - but marketing isn’t the problem.
what competition ? TESLA is the BEV LEADER Worldwide.
Tesla deserves a 1984 Apple Macintosh level Ad
Tesla would benefit greatly from the contemporary equivalent of early VW ads.
1:35 Kiss of death for anyone working for Elon. “Marketing team management was trying to be ‘safe’”😂. How did that work out for them?😮
They’re sales are down partially due to the facts nobody trusts them with the price drop and people don’t want to be stuck with 20-40K in negative equity and no value in theirs cars owing more on their loans than what a new Tesla costs after owning a car for 1-2 years.
Your made-up equity figures are somewhat extreme. I paid AU$75k for my Model Y in 2022. The same (but better) car is now $68k hardly a 20-40 drop in value. Used cars with average kilometres are selling for AU$~65k still nothing like your numbers.
Everyone I've talked to says Elon agreeing with racist and antisemitic twitter accounts has more to do with their refusal to buy a Tesla, but my friends who felt they didn't have a good alternative were pretty upset that someone buying their Model Y new in 2024 is paying $20k less than when they bought it in 2022.
Looks like Ev's are now in the early majority sales lifecyle and now where the most important P is the Price and lets not forget that so many Marketing people have gone woke
Needed a scapegoat, though I agree there's no imagination in their advertising. Additionally, KZhead and word-of-mouth advertising is a small mix of marketing prowess. Tesla can do better. Imagine.
the BEST marketing , is NO marketing in the FIRST place - ELON.
@@markplott4820 mental marketing; what comes naturally. Example: Tesla's fuel up at home during off-peak. it's better than the nearest super charger; way better than the nearest gas station.
Are you talking about the thousands that have been fired, that you claim was FUD? No explanation for you previous claim?
A collapsing stock price makes you do drastic measures. Weak demand is the worst outcome for a growth stock. Maybe they should hire the Kardashians who does landmark online marketing campaigns - imagine what they can do with good effective products!
Another issue is that Tesla is facing stronger competition. Tesla's minimalism worked well at the start, but now it needs to do more to stand out. 1) They could make self driving transferable. The sunk cost can lock a person in their ecosystem. 2) They could allow the option of more features/tech like their German counterparts.
When they came out with the idea that the touch screen would do everything, I didn't like it, but I thought I might be the one that was wrong. We're 7 years into that design choice and people still hate it. I can't tell you how many "swipe to reverse" meme videos I've been sent.
ha ha ha ha ha, what Competition ? Tesla in Q1 2024 was #1 CAR Worldwide, and #1 EV in CHYNA , USA , EU, Oceana. Tesla is already outselling ICE/Hybrid models .
@@markplott4820 No. 1 in many countries but with declining market share. Tesla should not get complacent.
@@henrytang2203 - TESLA is making NEW Vehicles in Multiple Countries in 2025. Tesla is just getting started.
@markplott4820 Relax dude. I have owned 2 Tesla's, they are good cars, but there is room for improvement.
what would you do with decades old tech? It IS the same as every other EV, they differ in the battery pack sizes and how much more expensive the Tesla is.
I think Musk has re-established more influence in the company recently, and this was his decision. He has always been against advertising.
If you had ASS you would understand he's hate against advertising its almost always lies or so annoying its tilting
Nice severance packages? Ribse and repeat??
The marketing adds need to be evaluated by the public before approval. A perfect example is the Bud Light adds. Instead of increasing sales it destroyed the brand. There is a car dealer with many stores in NE Ohio that has one of the best marketing programs I have ever seen. All their ads start with current OEM promotions using a very beautiful woman who who ends the add saying "We want to see ya in a Ken Ganley Kia". I bet that 90 % of adults in NE Ohio could finish the slogan if asked to finish this slogan: I want to see ya in a .... ???
How can you market something you yourself do not understand? That is the core the Tersla's marketing team, IMHO.
So, you have been part of that marketing team?
I stop driving tesla model 3 long range for a Honda hybrid..not looking back...tired of charging and better range😊 cheaper insurance. 2023 used 7k miles for 22k cant beat that
Sales down. Fire the marketing team. Pretty standard practice. Even better, fire the stylists; your car isn't exciting people who buy for appearance, and want to see something that looks new, not 5 years old.
The ads from the marketing team were horrible. Unless leaders directed them to create crap, they should be let go.
I have driven the car. I like the design. I don’t like very many other designs. So I am a fan.
Tablet display is tacky. Many other EV makers copied if like drones. Interior styles bland. Some brands end got the interior right. Difficult to market a bland vehicle, despite its good technical aspects. FSD is not marketable as it's unreliable and not certified beyond basic functionality. Still 5 to 10 years away. Not that much to sing and dance about.
Yup, his cars need style and wait till floods hit cities and all those batteries burn up with the cars. Whose insurance is going to pay for that and how much more will I pay for insurance to subsidize these cars, our costs have already gone up with inflation because of this government money printing press. These cars were always too expensive, he is being forced to lower the prices or go under, which I knew paying so much for a car to get to work is insane. Most cars are throwaway items.
@@petera5560 Tesla's will never have any style as long as they continue to get the children of IKEA stores to do the designing, or in other words, there is NO STYLING at all. And yet, I own a Model Y. Why? Because of the engineering, which is WAY better than anyone else IMO.
The team had a very long time to think about it. This was what they had after all that time? A swing and a miss? Time to start over with people who aren't going to just assume they will keep their jobs if they don't produce. This sends a message to his other employees.
Fear rules, right? 😂😂😂
Agreee 100%. Electric cars in the West are far too expensive and, if you live in a flat or terraced house you can't charge at home, you have to buy expensive electricity at recharging stations. Until the price and home charging for everyone problem is solved I can't see electrical cars ever being fir everyone, they are not a viable alternative to internal combustion engined cars for the majority of people and never will be until the home charging issue is solved, and where's the solution for that? It's going to be a similar issue to cable TV where a complete new street by street infrastructure had to be installed, but that was easy compared to big power cables.
Early adopters and people with money who want to evade taxes bought the car. Tesla now has to reach and convince another type of audience. Meanwhile the competition is stepping up. Also to reach and convince the more main stream potential customers. I'm not a fan of prices going up and down, as it only adds more insecurity to that "next" group of customers.
Why does Tesla need a marketing department when we have the Electric Viking?
Tesla calling ads generic when their car is as generic and minimalist as it gets.
Marketing is and always was a waste of money for anyone with great product / service. Basically it's spending funds on convincing people to go with you instead of investing into your product / service being the best and doing this for you.
Marketing in general is not very useful for Tesla. The product speaks for itself. But great marketing might help to educate people about the product.
Safe and Elon Musk seldom go hand in hand unless it refers to the cars ability to withstand an accident. Radical adverts the cyber truck beating the Porsche towing a Porsche was great marketing that got people talking.
So agree. Being clear on electrifying all the things as their reason to even exist sends a message through Tesla’s continuous actions. That kind of sincerity and determination operates as a clarion call to the rest of us. Why aren’t we moving from dirty fossil fuels? Here. Tesla are providing the means. Sales is annoyingly image conscious and really Tesla already has a successful brand with no need to position themselves like other car companies. They need to be able to change and grow their products which is not just cars anyway but a cornucopia of innovative electrifying innovations. Powerwall, FSD, charging, and I’m sure they want to do a lot more to speed us to clean air and decarbonize the grid. I mean who knew transportation is part of the energy grid?
Not sure I agree. Don’t think their marketing was insaine but I’m not sure I guy in Lederhosen dancing to some dance music is vanilla compared to the generic person drives car with audio dubbed to region car adverts of the day. I think the issue is one marketing should be treated like engineering (iterate) and two could it be possible that in the midst of massive recessions £40k for a car is actually not affordable? 🧐
I was in the market for an EV. I crossed Tesla off my list because of the constant price drops. The thought of buying a car and having its value as a used car drop overnight by a significant percentage just so that Tesla can stimulate their sales was not something I could abide. Depreciation is a given with a new car, but not in sudden big jumps to benefit the manufacturer.
SAFETY should be YOUR #1 concern, which TESLA has in SPADES. #2 is Vehicle EFFICIENCY , which TESLA is also a LEADER. #3 is PERFORMANCE across all models & variants , which TESLA already has. #4 TESLA offers the BEST vehicles with very HIGH ranges. price drops should be LOWER priority.
40?!?!?! 5 at most…. 1 manager and 4 idea builder… one guy for every model at most or even 1 for 3/y
They should just copy Land Rover's commercials and just tweak it a little bit. I recall seeing one impressive one where even though it's CGI wireframe and the commercial was about design and manufacturing, it was quite impressive making me think that their design was awesome, but I can't find that video anymore. Either it's Land Rover or Kia.
If a car Company says the next model will be better Go further Be cheaper then i will not buy current model but i will wait and with current EV tech moving so fast as soon as you buy one its out of date
Absolutely a great reason to fire them.