This video would absolutely not be possible without the new NFL Access Pass program, which is a joint effort between the NFL and KZhead directly. They both want to change how sports are watched and consumed across new media, and that starts with giving creators the resources to...and I'm directly quoting here..."just make whatever cool stuff we've always dreamed of making".
This program is about to change the game, and I CANNOT WAIT to show you all what I have coming later this summer. The future is now, and it's very, very bright.
Here is a link to our podcast channel, where we will have our annual NFL Draft Reaction Stream over Draft Weekend! -- / @bootlegfootball
My Public Discord link -- / discord
TIME CODES
0:00 Let's talk about KZhead
2:59 Lesson 1 - Audio is King
5:50 Lesson 2 - First Impressions Matter
9:11 Lesson 3 - Prioritize Value
11:09 Lesson 4 - Yourself is Enough
13:39 Lesson 5 - Embrace Small Improvements
Instagram: @brett_kollmann
Threads: @brettkollmann
Twitter: @BrettKollmann
TikTok: @brettkollmann
BFP KZhead page: / @bootlegfootball
BFP on Apple: podcasts.apple.com/us/podcast...
BFP on Spotify: open.spotify.com/show/6w5Geni...
BFP on Stitcher: www.stitcher.com/podcast/boot...
Just to give you guys an idea of how insane this NFC Access Pass is, I asked them last week for every single Colts All-22 file from the Mid 2000s so I could make a video comparing Marvin Jr to Marvin Sr, and they sent it to me within three days. We're about to make some REALLY cool stuff with this, guys. I can't possibly express how excited I am.
Can you pop those mic links in the description?
Amazing
Hey Brett, how do you strike the balance between "good first impression" and "just make the video, your first is going to suck anyway"?
Huh, it's kind of weird that the NFL is only giving you access to half the league. I was also unaware that the Colts were an NFC team, but the more you know I guess(I'm sorry to be that guy, but I hope I at least gave you a slight chuckle with my terrible joke).
@@CAPAE Try your best I assume and just improve from there
Dude. Im 4 days from releasing my first draft coverage youtube video. It covers 20 wide receivers. This came at the perfect time. It feels like a message from up above. We fucking love you, Brett Koleman.
Just subbed to you ma boy can’t wait to see it
Just subbed. Im waiting to be impressed
Excited to see just subbed
Same, let's go!
you got some subs lined up brodie, no pressure😂❤️
brett my dear pookie uploaded
Shut up
@@Snookbonesomeone's mad 😂
What I find so interesting about this topic is how much you are at the center of it without realizing it. While you talk about your struggle to understand the process and build a brand, I see so many other channels that are growing based on your model. You have become the standard that football KZhead has set. I see so many other creators trying to copy what you do, but in their own way. From the thumbnail to the cadence. To editing and audio production. As someone who has been watching your content for years, I can't understate how amazing it is to see the impact you've had on the industry. And now to hear you lay out that formula for the next group of creators is really impactful. I've honestly never been more excited about the future of NFL centered content. Keep up the good work. 👍
Hearing you talk about how you, as an under-30, felt the weight of your own career as a content creator on your shoulders, and that you need to take a step back and give the younger up and comers some advice, is humbling.
Brother as most of us aspire to do just a quarter of what you’ve accomplished so far - This video was informative, inspiring and above all, it was real. You’re the man. Thankful for your knowledge and how you’ve changed the game. Keep doing your thing🤞🏼
Hey Brett, I don't often comment on YT videos, and have no intentions of uploading. I just wanted to say that as a fan of football in general, I've been following your channel (and the Bootleg podcast) for a while now, and it is awesome to see both your gratitude and willingness to help others! I think a lot of what you said can apply to life in general. I'll be looking forward to more of your content. Try not to be too harsh on my Cowboys. ;) Keep up the great work!
I came to comment on this too but I see you beat me to the punch. I guess great minds think alike. 😂😅
this is my favorite video you’ve made in my 7+ years of following you. (i’m 23 now, so) truly the GOAT
I've been following Brett for YEARS (I remember that Harrison Smith video releasing) and he's partially why I started KZhead. I'm in a completely different niche (D&D) but all of his advice is spot on. This is stuff I wish I'd known a long time ago. Audio, thumbnails, and getting a great first 15 seconds to a video are what really separates people with 1k vs those with more. I've still got a long way to go but please know, no matter what content you're making, this still applies. It is fantastic advice that will absolutely help you succeed. Thanks Brett for providing background audio during so many video editing sessions. EJ and you were my lifeline this summer (I released 31 videos in 31 days last July). Videos like this are why you're awesome Edit: Finished the video. The getting 1% better thing is also very real. My first 100 videos SUCKED but I got a bit better with every one of them. Also to 200 videos and so far it is a night and day difference between video 100 and now. Again, literally all of what he's saying is accurate.
Brett, the thing I struggle with is writing stories. I think this is something you are great at even this. When I talk to a camera I can only think about one sentence at a time. Yet here you are telling a story through out the day and it sounds great.
Most of this video was written when I was sitting on a beach with a note pad, sketching things out and sort of storyboarding it right before I went to the combine. I kept that note pad with me all week and recorded everything based off those notes and story boards, and that helped me out :)
I've followed your path very closely because I love your content and nothing like that existed in Spanish. From being a PA in a mejor sports media outlet to quitting to do my own thing in KZhead, I just wanted to thank you for the inspiration, I've used your lessons to believe in myself. Youve helped me gain more confidence and focus on doing what I love the most, not trying to be someone else to be more succesfull. Today I was really doubting myself and your video came at the perfect time.
This video hitting me hard rn. Almost at 100 subs, making the content that you inspired me to make. I just care about football more than anything and im glad to have the opportunity to do what im doing. Thanks brett
Have another sub. On the house. Looking forward to checking out your content, friendo. EDIT: Just checked your profile. I'm subscriber 100, I do believe. Congrats, guy! Keep trucking.
@@OlSCrabs writting your name down. Ill remember it. Thank you, i appreciate it 🙏
Thank you for being you, Brett. I discovered your channel during COVID lockdowns when I needed something new to entertain me to replace the missing social interaction, events, etc. I've been a football fan for years but never knew Xs and Os until I met smart KZheadrs like you, JT O'Sullivan, etc. Thank you for all that you do to elevate football discussion and entertain us.
Having watched you for the past 7 years has given me a such a deep appreciation for your dedication and passion for the sport and medium. Definitively an inspiration and idol to me - whether it’s in this exact field or not. keep it up
We all know how respected you are in the community for your talent and content, but what always stood out to me is how much people praise you for your genuine love and care for the community. I think I speak for everyone when I say thank you for this video. So many of us smaller creators are always looking for advice like this, and I know we over here really appreciate it. Thanks for being one of the good guys, this video helped us out a lot and we will definitely be implementing this advice!
The Grind is hard im almost 60 film studies in & a series called "Sliders" I'm very proud about that covers these players in depth. Its been a bumpy road for us but I'm glad this video came out when it did. You're an inspiration to me Brett and now that I've done media at several events and learned these lessons over the years, I appreciate that you know the hardships and are still trying to get better. I appreciate you and I'm sure a lot of us smaller guys are! Thanks man.
I’m at 16 and I just created a channel it was something I wanted to do for a long time but I did not feel the determination to continue. I made 2 videos and expressed my honest opinion on players and the comments got to me. this video brought my determination back thanks for the tips. Love the content as always
Thank you for doing this 💜
Love your content dawg. Your approach is refreshing across the board. You legitimately raised the bar for sports content creators. Keep it up!
Loved every bit of this video and have been following you since you had 150k subs. You inspired me to start my own football content channel and haven't looked back. I'm leaving my job in the next 2 months to go full-time on KZhead and continue making the content that I LOVE. I've looked up to you as a creator for the longest time and hope that half the content and stories that I put together are what you do. Thank you for what you do and cant wait to see what is in store for you!
This is one of the best KZhead videos I've seen in a long time. The type that you come back to because it holds that much value. Thanks for being inspiring man
This is why I truly love following you, you share your knowledge and are not afraid that it will end your channel. It makes this channel so much more a must follow. Thank you.
Love ya man. Thanks for this video. Exciting times ahead
Thank you for sharing this Brett
Without a word of a lie, this is the most important program that I've seen coming from a sports league when it comes to evolving coverage into the new era.
Thanks for the video Brett this was very informative as a content creator just stating out! Keep up the great work man!
Love your videos! Your analysis is spot on, almost always
Great video. As someone that's got a passion for sports, especially football, I've wanted to get into this scene for a while. Always been skeptical of starting but I'm taking this as a sign to go for it with the future looking bright and start making videos. Appreciate it man!
That 48-16 video is the first one of yours I watched and has led me down the rabbit hole of Football KZhead/Draft content, perfect example of everything you talked about.
Thanks for sharing Brett! Took notes 📝 dreaming of getting to your level
Ah I remember the early years, Ive been watching 7 years and Ive always respected your work ethic and opinions. Congrats on all your success and I'm happy to see you giving back to the community in a meaningful way.
Brett, I’ve always appreciated your knowledge and willingness to share related to Football content… I always leave feeling smarter while being entertained and often persuaded to think differently. Now you’re doing the same but for YT content!?!? You’re the man! You’ve inspired me to start thinking about what content, knowledge, and interests I can share with others! Mahalo and Imua!
Such a great video Brett been following your content for 6 years now
Brett, your videos have always rocked because of the passion behind them. The iffy audio and stiff on-camera stuff you mention? It didn't matter because you clearly did the leg work to have confidence in the information you were imparting to all of us. You're awesome, keep being awesome
It’s been on my heart as of recent to start a KZhead channel in the near future and this video offered some great reassurance and encouragement. Thank you for all that you offer to us, Brett!
This is so unbelievable to me watching the guy who made a cool dalvin cook scouting report way back when become an ambassador of the sport empowered by the league. Exciting times!
Beginning of this year I told myself I wanted to finally start making content. Recorded a few things and didn't like how they came out so I stopped before releasing anything. I guess I should start posting it and try to be 1% better the next time I record. Appreciate all you do on this channel. Maybe one day I'll see you at an NFL event lol.
i wanna say even though i made a joke comment, brett i have been wanting to do this for awhile and watching it just inspired me so much. im gonna work my ass off for this thank you.❤
Thank you very much for all the advice. I plan on trying my hand at content creation and this video will be invaluable once I start. It won’t cover sports but the lessons you’ve shared here can be applied to any type of genre
Got nothing but respect for you Brett. Been following you for a long time and I'm proud to see how much you've stayed committed to quality and not getting swallowed up by the KZhead rabbit hole. It's so easy to sell out for more money and you just haven't. This advice is indicative of that and the platform needs more people like you. Thanks for blossoming my interest in football all these years.
Great video Brett! Thanks for all the hard work you put into this content. Really appreciate it!
You do make great stuff. When you made the video last season breaking down the Eagles offense and how it was basically a high school scheme, it was a damn lightbulb moment for me in why they were shitting the bed. Thank you for your hard work and analysis.
Thanks for making this wholesome content man, I appreciate it. I appreciate what you make and how much I learn. But I appreciate you taking the time to talk about this too.
The key validating factor to the last bit you talked about: "starting off and not being great at what you attempt" is that simply being the case for any venture for any normal person. One step at a time just keep going and checking your direction as you go. If you keep going in the right direction you will end up somewhere better.
Brett just wanted to say this video was very informative and helpful. As someone who’s been making youtube videos about the NBA for a year and a half now all the advice you shared in this video will stay with me. I hope one day I can get a big enough following to build a community like you did that enjoys what I love to talk about.
So glad I saw this before making my Draft reaction videos this weekend!
Love this video, man. Great advice. As a Texans content creator I frequently thought my niche was too small, especially since we were bad for so long. But Texans football is my passion and I’m not going to stop. Hopefully me and my guys can do this full time one day. Again, thanks for this video. Needed to hear it.
crazy how much this translates past just sports content. I’m a music production major and I feel like I’ve learned so much in the past 15 minutes
As someone who's learned a lot from Brett, this video was gold. The only thing I'd add is, be willing to learn to learn more on your own and from the comments too on your own channel. Those are your viewers and they want you to succeed a majority of the time.
Brett I just wanna say you are part of the reason that future creators will be able to make the best content they can. Thank you so much for all the hard work can’t wait to see all you do next.
Watching this almost the same age as you is pretty funny. It’s great to see you’ve become a master at your craft and want to help younger people out trying to get into the same space Brett!
Brett you're a legend for doing this and even on an informational video having the sickest broll. Proud of myself that I've been subscribed to the best NFL channel for years!
Beautiful video, thanks for everything Brett
It’s cool you bring up the thumbnail thing because one of the big things I notice when looking through my subscriptions for whatever content I want to watch with my meal is that your thumbnails stick “pop” more than most.
dang I remember watching a lot of these old, “bad” videos, loving the content and the personality that came through with the content. So much nostalgia. Crazy growth 🐐
Great video, Brett! Congrats on your success 🍾
Don't underestimate the use of good music to underlay videos. Often, I just like the relaxing sound between good content, to ease the mind and perhaps let the knowledge sink in more smoothly... Well done, Brett. Everytime.
I needed this 🙏🏾🙏🏾🙏🏾
Super cool timing on this video. I've been watching you since at least the Isaiah Oliver video (6 years ago btw?!), but I just started my content creation journey a couple months ago. Great info in here, thanks Brett👊
Been riding with you since like 2017 dude, crazy to be here now today
Man, I really needed to hear this. Especially the, "be you, be niche" part. I'm going to start working on a football comic soon and was wondering how to market it. I just need to talk about being raised on football and learning to love football, my passion for emotional storytelling, and what impact reading manga had on me as an individual and a creative. Thank you Brett. Also I need to get a good mic. 😅
Thanks for this Brett. I literally uploaded my first video on my channel Tuesday, and just feels like this coming out right now is just a sign for me to keep doing this. Been watching for years, thanks again Brett
This is an amazing video and exactly what I needed to hear! You're one of my biggest inspirations for becoming a KZheadr and have been for years! As soon as I gained access to all 22 film I began making the breakdown videos I always wanted to and you're right about sucking at first cause damn they were bad (especially audio)! I've got a long way to go and this video helps A LOT! THANK YOU!
During covid when there wasn't a lot of new sports to talk about I joked that espn and the NFL should just hire guys like you Brett that I had really enjoyed watching and listening to. I learned so much about the game I had been watching and playing my whole life and I found it to enhance my experience for and appreciation of football more than the adversarial discussion type media that there is so much of. I'm so glad to see you making it and having the NFL support people like you.
something i have always been curious about, how many hours of noncamera filming work go into an episode, like negotiating a sponsor spot/film study
The actual recording process is usually only a few hours. The other 30-50 hours a week go into film study and writing while my editors probably put in about 10-20 hours in the edit as well. All told I would say it's an average of about 60-70 collective hours of work for one film study video, generally.
This is a beautiful video. Very real. Giving the game. Much love Brett ❤
Brett, not a sports journalism major here or diy sports commentator (I’m probably too washed up to start now lol), but this video was very encouraging and inspiring for someone like me who has a creative spirit in me growing manic for an outlet of self-expression. Just have to get out of my own way! Thanks for the tips and keep up the great content
I once tried starting a KZhead channel in my teens. It was awful, and eventually my lack of confidence caught up to me and I stopped. Lately I've been thinking of trying again somehow, your content and this video have inspired me that maybe I can make that leap of faith I couldn't do years ago
You should absolutely keep going!
Thank you Brett for being an inspiration in the space and having a way for everyone! It's great to hear that the NFL is committing to creators more.
Currently in school for broadcasting and content creation has always been a dream of mine. Draft analysis is a ton of fun and I hope that someday I can be decent enough at it to garner a following. I really appreciate this video and everything you do
(Also your point about audio is so insanely correct and all of my professors have emphasized the same sentiment repeatedly)
The audio point is so important when you think about. A lot of people listen to KZhead in the background, very few people watch KZhead on mute.
I didn’t know shit about defensive coverages or passing concepts until I found your channel years ago. I still don’t know much but I’m very thankful for the bit I’ve been able to absorb from you as it typically makes me the smartest football person in most rooms. You’re the best, keep up the incredible work. But also, if you get my hope up about the panthers again like you did last year and we bomb as hilariously bad again, we’re gonna have words lol
You’re the goat Brett truly. I’ve been wanting to get into fantasy football content creation, but I get too stuck on the idea of my videos needing to be great or no one will watch. This helps a lot. One thing that has been intimidating though is the amount of resources for stats and data. What resources do you use, and how much does it usually cost you to get the info you need? I always look at PFF and then I start going down the rabbit holes of how many statistics and data resources there truly are for football, and which ones are good or not and worth the money or not.
Brett, you’re a goddamn hero. We love your content, especially those of us females that are trying to learn more about football X’s and O’s. Just continue to be you bro 😎🫶🏻🫂🥃 sending love from Hamilton ON 🇨🇦♥️ Congrats 🎉🥳🤩on all the success so far….enjoy the ride!
Brett, I know this video is quite different from the regular “breakdown” video and it might not be for everybody, but for the people who maybe want to have a job like yours in the future, it’s really helpful and appreciated, people in your position don’t have to do something like this, but the fact you give advice like this is really appreciated, thanks man.👊
Thank you Brett. Audio is the number 1 turn off for me. I worked radio and did podcasting at KU the number one feedback I got early on was get your audio mixes right. Now if it becomes a chore to listen I will turn it off. Also are the Bootleg hats coming back?
Hoping to have bootleg hats by the end of summer!
I do not plan to get into youtube but I think there are good lessons in here and thanks for all that you do I just like to learn a little bit about everything and you have helped me with that with football
5:38 brett that was a masterpiece of a point right there cause i didnt even look at my phone but once till you said that
Thank you helping the upcoming generation! I have zero interest in making content but I appreciate you providing insights to ensure my entertainment stays at a high bar!
you are the future brett
10:30 I Can't tell you how many times I've watched your "Brains over Brawn" video discussing Mike Zimmer and his defensive rush lanes. Keep it quality and we'll keep up the views :)
This is so cool. The expansion and growth
My Top 15 receivers comes out Sunday, great vid man
I am a writer, who loves music, and loves football. I went to a concert and saw a sweet jazz band, Big Bad Voodoo Daddy, and I met the lead vocalist, and asked about what his creative process is, and he said he only writes music that he wants to listen to. Exactly what you said, you create things that you want to create. I love how things like that can overlap to anything, I love your content, your hoodies, the information you provide, all of it. You're a real one Brett, cheers, and hope you keep creating things you love, and if I made more money, I'd support you on Patrion. Still hoping you make that Terron Johnson pic 6 into a hoodie lol
Yo this was dope, the lighting, the slow-mo, the shots, chef's kiss.
This is so damn cool. Congrats on your success!
hey Brett, I wanna say thank you for doing this I had some questions 1 how should I master audio? Do you have any apps that you prefer using? 2 What lighting fixtures do you use in your videos? 3 where do you find the music for your videos? thank you
Sure thing: 1. I EQ all my vocal tracks in Adobe Premiere (I should use pro tools, but whatevs) 2. I light myself most of the time with a pair Aputure 300Ds 3. I get all my music now on epidemic sound :)
@@BrettKollmann Awesome, Thanks! been watching since your Christian Hackenberg days
This was not at all what i expected, but is totally awesome of you to upload!
Thank you so much Brett! Three months ago I started my own Seahawks X's and O's breakdown channel 100% inspired by you so I feel like this video was made just for me. You are the gold standard for KZhead content so these tips are just amazing. You are incredible and I really appreciate it! One question: What do you use for video editing? I have been messing around with my setup - starting with iMovie (I can't believe I actually did that) and now I'm on Capcut (which is pretty decent). What do you use particularly to draw route concepts? I have been like creating those images in Microsoft Word and then overlaying them which is tedious and doesn't look great. Thanks!
Personally I and my editors use Adobe Premiere and After Effects, mostly :)
@@BrettKollmann Thank you!!!
As someone who made content for the last draft cycle for the first time, and someone getting back into the thick of it for this year, this really spoke to me. Thanks man.
Honestly you've set the standard Brett! Great job and thanks for sharing.
As a small creator who definitely looks up to you all I can say is thank you for this
What a high character video. Thanks for sharing.
It's impossible to know who someone really is based on KZhead videos, but I feel confident in saying... you're a good dude, Brett.
I think my favorite part of your channel, outside of being interested in the topics you talk about, is that your videos are never clickbait. It feels like everywhere I look nowadays I’m getting shallow, catchy content meant to grab my attention, with an exaggarated thumbnail & title designed to take advantage of people who don’t know better. You’ve figured out a way to use techniques to catch audience’s attention without being in the consumers’ face about it. And every time I click on your videos, I know it’s going to be high quality content. BTW, I am a long time subscriber, and it’s been very cool to see how much you’ve grown as a content creator and a channel since 2017 or 2018.
I appreciate the kind words, truly
The prioritize value one is a very important lesson in a vast ocean of content creators (not just sports) whose low hanging fruit *IS* the ad sense route and making another channel just cuz. For me there are only a handful of sports-entertainment content creators that I'm willing to check their back log for. Regarding Lesson 4 I've seen YT grow content from its infancy of 'America's Funniest Home Videos archive' to growing various creators in finding ways to fill sub interests that folks didn't even know they wanted (but end up demanding). So I feel the authenticity is even more important as the YT Sports scene gets further saturated in the future.
Brett, you're one of my favorite sports content creators. I just really wish you could make something about the Texans now and give us your observations, insights, and basically your view of the current organization, players, and coaches. I personally have never had such hope and pride for a football team in Houston. Going all the way back to the 90's era Oilers. I don't know if this team will ever win a Super Bowl but for once in Houston, our football team has a genuine legitimate chance of winning. Like I said though, I and most other Texans fans would really love to hear your take on the team.
This was sooo well done and you hit sooo many valid points I try to instill to creators everyday with vidIQ! I’ll definitely be in touch with you to have you on the podcast!!! 🔥🔥🔥🔥🔥🔥
Well done brett, i remember talking about those exact points 15 years ago back in the days of justin tv (shoutout to destiny day9 husky and the boys) 1 huge point id like to add that i feel gets overlooked: BRANDING and the realization that a content creators "job" is not to simply "make content" the job is building a *brand*... imagery, content, personality, networking, and ultimately a name and that you can leverage into opportunity that reaches beyond a simple internet show
Brett has always been a talented, intelligent, and kind creator... Thank you so much 🙏