Why every Johnny Harris video goes viral

2024 ж. 15 Мам.
758 955 Рет қаралды

The secret formula behind Johnny Harris' popular explainer videos. A visual look at how this ex Vox "Borders" video maker structures his journalism, map, & historical stories. Insight into scripting & editing KZhead videos that inspire, retain viewers, & get views.
The clips of Johnny Harris explaining his structure come from a much larger talk he gave, I've linked to the region I sampled from here:
• Tips for Video Journal...
Those ideas were used as a base, but much of the ideas were original, for example, the "experience it, understand it", which my creative editor Michelle Jia helped come up with.
It's also important to note:
1. This structure isn't Johnny's creation: he learned it in large part at Vox under the mentorship of folks like Joss Fong.
2. Beyond his structure, Johnny Harris puts weeks of effort into deeply understanding a topic, which enables him to use this story structure so effectively. It's not the structure alone doing all the work :)
3. Johnny has a larger storytelling (paid) course here: www.brighttrip.com/courses/vi...
00:00 the formula behind Johnny's virality
01:40 1. Visual Anchors
03:02 look at his use of "look at this thing"
3:56 2. Contextual Bridges
4:53 look at his formula again
Music used:
artlist.io/song/82272/bloom
artlist.io/song/55750/still-life
That click sound effect in the video that everyone super excited about in the comments:
artlist.io/sfx/track/modern-u...

Пікірлер
  • Wow. Yep you got it right. Nice work.

    @johnnyharris@johnnyharris2 жыл бұрын
    • Lmaoo

      @dev-wg8nr@dev-wg8nr2 жыл бұрын
    • 😂

      @Asamations@Asamations2 жыл бұрын
    • nicee

      @reysthenics@reysthenics2 жыл бұрын
    • WTF, I wasn't expecting the OG to reply this fast.

      @adityaneelabha5030@adityaneelabha50302 жыл бұрын
    • @@mohit_panjwani Why you think that he's a mouthpiece for the World Economic Forum??

      @jacobjgleggy1854@jacobjgleggy18542 жыл бұрын
  • Love how you're using the forumula to explain it. Brilliant.

    @ThomasFlight@ThomasFlight2 жыл бұрын
    • This summarises Why It's Great's video on Nerdwriter1.

      @SeanConway99@SeanConway992 жыл бұрын
    • @@SeanConway99 nerdwriter is boring

      @dundeedideley1773@dundeedideley17732 жыл бұрын
    • @@dundeedideley1773 viral though

      @SeanConway99@SeanConway992 жыл бұрын
    • Yooo Thomas Flight! I'm a big fan!

      @mattignite@mattignite2 жыл бұрын
    • Thomas I literally rewatch your videos (specially inglorious bastards one)... I love you.

      @Michellekdoria@Michellekdoria2 жыл бұрын
  • I'm one of the producers on Johnny's team, and I must say, amazing job with this analysis! 🙌

    @pcholtz@pcholtz2 жыл бұрын
    • Thanks, Parjanya! The work you all do is setting the standard for so many creators! I hope you know that when I say “Johnny”, I’m really meaning all the amazing folks on his team! Thank you for your creativity and hard work!

      @itsdavidmora@itsdavidmora2 жыл бұрын
    • Jeg var ikke forberedt på, at en dansker er producer for Johnny Harris. Stærke sager!

      @spenceflatulence@spenceflatulence2 жыл бұрын
    • I'm curious how many are in the team working on the johnny videos and how long does it take you? great job everybody!

      @THOMASTAYIMOEHL@THOMASTAYIMOEHL2 жыл бұрын
    • I have no idea whether it is deliberate, but as a musician, I think the music you pick goes a long way to sustaining the audience throught the 10-25 minutes videos

      @angusstubbs2010@angusstubbs20102 жыл бұрын
    • Consider the opposite: Most of the news, is 2 minutes facts (often even just told, with some pictures) and then 10 minutes explanation with experts. Cheap TV that makes us dumber. We don't have to think for ourselves any more about facts. The constant (manipulative) framing (or even lying) steers our narrative. We should develop our own based on facts, not on 'experts'. Therefore we should go see and think for ourselves, like Johnny. Though I wonder if Johnnies episode on Venezuela just blamed their politics, or also included the influence of the US blockade, because the USA wants to get Venezuela's oil?

      @KootFloris@KootFloris2 жыл бұрын
  • In writing, there's a concept called "show, don't tell." Amazing how universally it works.

    @kaseywahl@kaseywahl2 жыл бұрын
    • Wow, is this a God of coincidence? After going through the comments of this video, I scrolled down my KZhead feed and there was a video on " How to show, not tell: The complete writing guide"!

      @breadof1999@breadof19992 жыл бұрын
    • Thanks for mentioning this. I had not heard of this before

      @gabrielfair724@gabrielfair7242 жыл бұрын
    • +1 this

      @suluhwidyotomo7942@suluhwidyotomo79422 жыл бұрын
    • @@gabrielfair724 what? you mustn readn any novels or manga, thats a very common topic in story telling, spoonfeeding info or show dont tell or just make the audience think for themselves

      @daniel1RM@daniel1RM2 жыл бұрын
    • @@daniel1RM I have a lot to learn

      @gabrielfair724@gabrielfair7242 жыл бұрын
  • Honestly, I believe that a huge part Johnny’s success is a result of what I call a "dumb boy effect". The way he presents these topics is something like "hey, look at this interesting thing. Awesome, right? But what’s this all about? You don’t know. I didn’t know either, but now I do and I’ll show you", or sometimes even "Watch me trying to figure this out for myself and yourselves". He makes the viewers believe that he’s one of them, that all those topics were unknown to him and he has just found out and he’s coming to share his findings. His appearance, his voice, his body language, it all helps and enhances this effect. It’s like your buddy saying "hey, look what I’ve just learned". He doesn’t position himself as an expert or even a journalist in his videos. He’s a curious boy. And it works.

    @axamitidynamit8355@axamitidynamit8355 Жыл бұрын
    • This is a really interesting take! I like the idea of moving beyond the "evidence=>context" idea, to the underlying FEEL of Johnny's self-presentation: "ooh, this is interesting. i don't get it. I'm just a friend who doesn't get it either. Let's figure it out." Yeah, I think you point out the biggest reason NOT to label Johnny a journalist: journalists try to act like objective experts. Johnny acts like a "dump boy" 😉

      @itsdavidmora@itsdavidmora Жыл бұрын
    • Yes, exactly. It's that journey of discovery

      @j.singer8461@j.singer84616 ай бұрын
    • I agree. This comment honestly resonated with me more than the video. I definitely am a viewer who watches videos based on how they make me feel. I work professionally in the tv industry so I’m not impressed by graphics and editing techniques that I do at work. I’m into how a video makes me feel and I do think that the Harris videos are successful since he doesn’t pretend to be an expert. America loves anti intellectuals and he plays into that.

      @lexa_power@lexa_powerАй бұрын
  • I've always wondered why Vox's (or Voxes?) and especially Johnny's videos were so intriguing. Surely the master class editing and great pacing plays a big role, but I never could point my finger on what exactly made these videos so "different" from a storytelling perspective. Thanks for the explanation, looking forward to more videos from you! 😊

    @kjul.@kjul.2 жыл бұрын
    • That's exactly how I feel, Kjul! I was so excited when I saw Johnny's longer talk I had to, well, make this video :)

      @itsdavidmora@itsdavidmora2 жыл бұрын
    • Vox's _____ = the ______ of Vox Voxes = many "Vox" (which may be a creature, a company type, a schedule, or a thing)

      @xXJ4FARGAMERXx@xXJ4FARGAMERXx2 жыл бұрын
    • Too bad the facts are mostly shit, sadly

      @henrik1743@henrik17432 жыл бұрын
    • johnny did work for vox for a while i think

      @XxXNinjaFanXxX@XxXNinjaFanXxX2 жыл бұрын
    • It's _Vox's videos_ because _'s_ indicates that the videos belong to Vox. "Voxes" would be the plural of "Vox".

      @RaymondHng@RaymondHng2 жыл бұрын
  • You really captured it! And you yourself showed the evidence (Johnny's clips) in your own explanatory style (the music layout!!!). You also did what we'd call a "key visual" - you had a one viz (the purple+green graphic in this case, but it could be a clip or an image or a demonstration) that people *had* to see in order to understand your point. Without that visual, it would have made much less sense, which makes this a great video. And you came back to that key visual over and over again, helping us better understand it each time. Love this so much.

    @CleoAbram@CleoAbram2 жыл бұрын
    • Cleo, thanks so much for this breakdown. I’m still really learning so much of the basics and it’s helpful to hear how you think about video, as a real expert. I remember talking to Alvin Chang a while back and he asked me, “If you were trying to explain this topic to someone IRL, what’s the first thing you’d draw on a whiteboard?” I guess that’s the “key visual”. :) PS seeing what you did at Vox, and even more so what you do as an independent, really inspires and encourages me!

      @itsdavidmora@itsdavidmora2 жыл бұрын
    • Meta. I love meta.

      @TheConcernedSum7@TheConcernedSum76 ай бұрын
    • @@TheConcernedSum7 same lol. wait to you see jay clouse interview george blackman. its like four levels of meta. many screen shots were taken by me

      @lowlowseesee@lowlowseesee3 ай бұрын
    • . Don't follow the worldly trends follow Jesus Christ today There is no security or hope with out Jesus Christ in this world come and repent of all sins today Today is the day of salvation come to the loving savior Today repent and do not go to hell Come to Jesus Christ today Jesus Christ is only way to heaven Repent and follow him today seek his heart Jesus Christ can fill the emptiness he can fill the void Heaven and hell is real cone to the loving savior today Today is the day of salvation tomorrow might be to late come to the loving savior today John 3:16-21 16 For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life. 17 For God sent not his Son into the world to condemn the world; but that the world through him might be saved. 18 He that believeth on him is not condemned: but he that believeth not is condemned already, because he hath not believed in the name of the only begotten Son of God. 19 And this is the condemnation, that light is come into the world, and men loved darkness rather than light, because their deeds were evil. 20 For every one that doeth evil hateth the light, neither cometh to the light, lest his deeds should be reproved. 21 But he that doeth truth cometh to the light, that his deeds may be made manifest, that they are wrought in God. Mark 1.15 15 And saying, The time is fulfilled, and the kingdom of God is at hand: repent ye, and believe the gospel. 2 Peter 3:9 The Lord is not slack concerning his promise, as some men count slackness; but is longsuffering to us-ward, not willing that any should perish, but that all should come to repentance. Hebrews 11:6 6 But without faith it is impossible to please him: for he that cometh to God must believe that he is, and that he is a rewarder of them that diligently seek him. Jesus

      @christopher9727@christopher97272 ай бұрын
    • ​@@itsdavidmora Thank you for Helping expose this fraud being played on the People by Many Actor's who prove they are at war with truth and real history to confuse and confound good people. Proof that these corporate sites help folks just like him are overwhelming.

      @donniegombel@donniegombel2 ай бұрын
  • this is like the level beyond next level content

    @The_Horizon@The_Horizon2 жыл бұрын
    • E

      @whooshifgay@whooshifgay2 жыл бұрын
    • Him and Karl Rock look like Pewdiepie

      @deezeed2817@deezeed28172 жыл бұрын
  • Huh. That's really interesting. I think I do this on my channel, by accident. In my videos, I really focus on the experience of actually being there, standing on the street. It's all about visual evidence. After watching this video, I'm going to think more consciously about how often I trade off between that visual evidence and context.

    @NotJustBikes@NotJustBikes2 жыл бұрын
    • while i may not be an avid watcher of your channel, it certainly sticks out to me in a good way! love your channel, and surprised to see you here!

      @AFrogInTheStars@AFrogInTheStars2 жыл бұрын
    • I actually love when you show graphics about the specific neighborhoods you discuss. Like when you criticize a massive strip mall, and you highlight the huge parking lots on a picture to show how inefficient it is. Visual evidence like that really adds to the quality of your videos.

      @nasifsiddiquey8867@nasifsiddiquey88672 жыл бұрын
    • r/notjustbikes

      @plumeater1@plumeater12 жыл бұрын
    • I love it when Not Just Bikes shows up in unexpected places on the internet !

      @perplexityvideo@perplexityvideo2 жыл бұрын
    • I really enjoy your videos!

      @qwertzpoiu4439@qwertzpoiu44392 жыл бұрын
  • Man this is well made video. The amount of effort and work is seen throughout the video. You got a new subscriber.

    @motioneer@motioneer2 жыл бұрын
    • That means a lot, IJ! Yeah, I really tried to take my time on this one, no matter how many drafts :) I also want to say I really dig your motion demos!

      @itsdavidmora@itsdavidmora2 жыл бұрын
    • same here

      @papishome3394@papishome33942 жыл бұрын
  • While this is all true, and Johnny makes great videos, I think it's important to also differentiate between the styles of information. Johnny makes infotainment. It's entertaining, and is meant to inform. Something like PBS is strict journalism; it's not entertainment, but rather 100% context. That means by necessity, it's not as fun or engaging to watch, but it's more jam packed with context than any Johnny Harris video ever could be. While it's definitely good Johnny can ingratiate us to deep, complicated, interesting topics - and it's good the video go viral, because they're on very complicated, hard topics to cover - it's also important for things like PBS to exist, which can give extremely dense, fact-based, well researched context dumps that actually explain more than show. Sometimes that explanation is vital, especially for extremely complicated topics.

    @heychrisfox@heychrisfox2 жыл бұрын
    • Very good point. I think it's important to distinguish infotainment from pure reporting too. Infotainment standards have been creeping into everything and become the new one size fits all for "success". I don't agree on the basic assumptions of such a stance that all we consume must entertain us (at least based on conventional entertainment standards...) It has certainly caused damage in some industries and arguably society.

      @crazydragy4233@crazydragy42332 жыл бұрын
    • I think the distinction is a good one. But I think we need to admit that more news will need to be packaged in a sort of infotainment-esque way or people just won't watch it. The infotainers will control the narrative. So if you want to teach people about climate change or systemic racism or capitalism... it needs to be packaged in the infotainment way and not something like thomas piketty books

      @compedium@compedium2 жыл бұрын
    • 100% agree. Johnnys videos are extremely shallow. He starts rambling about how hard his research was when it was literally half a week of googling liberal-adjacent news

      @Franfran2424@Franfran24242 жыл бұрын
    • @@compedium I agree. MSM has clearly lost its touch in a lot of ways, and I think that's because people have seen the behind the scenes, and seen when it's disingenuous. That's why I enjoy Vice. They're really bold and are fine to get their hands dirty while reporting. Those are also my favorite videos from Johnny; his Borders series is so compelling because he's literally there, on the border, investigating first hand.

      @heychrisfox@heychrisfox2 жыл бұрын
    • @@Franfran2424 That's also why I can't get too mad at it though. While his videos can often be a bit shallow with context, that's also because I'm deeply invested in journalism and learning things. I know the average normie gives zero craps about the world around them. So if Johnny's videos can be a person's first entry into a new bit of information, or if he can do that basic research that most people won't take the time to do, it's still good work, because it's a general increase in the level of knowledge for everyone. Only downside is that for people who do like getting in the weeds, his videos will feel more like a salad and less like an entree.

      @heychrisfox@heychrisfox2 жыл бұрын
  • Great editing man. Congrats on your first KZhead hit, won't be the last.

    @Mogswamp@Mogswamp2 жыл бұрын
    • i agree, also hi mogswamp lol

      @ThatJyJade@ThatJyJade5 ай бұрын
    • ... Don't follow the worldly trends follow Jesus Christ today There is no security or hope with out Jesus Christ in this world come and repent of all sins today Today is the day of salvation come to the loving savior Today repent and do not go to hell Come to Jesus Christ today Jesus Christ is only way to heaven Repent and follow him today seek his heart Jesus Christ can fill the emptiness he can fill the void Heaven and hell is real cone to the loving savior today Today is the day of salvation tomorrow might be to late come to the loving savior today John 3:16-21 16 For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life. 17 For God sent not his Son into the world to condemn the world; but that the world through him might be saved. 18 He that believeth on him is not condemned: but he that believeth not is condemned already, because he hath not believed in the name of the only begotten Son of God. 19 And this is the condemnation, that light is come into the world, and men loved darkness rather than light, because their deeds were evil. 20 For every one that doeth evil hateth the light, neither cometh to the light, lest his deeds should be reproved. 21 But he that doeth truth cometh to the light, that his deeds may be made manifest, that they are wrought in God. Mark 1.15 15 And saying, The time is fulfilled, and the kingdom of God is at hand: repent ye, and believe the gospel. 2 Peter 3:9 The Lord is not slack concerning his promise, as some men count slackness; but is longsuffering to us-ward, not willing that any should perish, but that all should come to repentance. Hebrews 11:6 6 But without faith it is impossible to please him: for he that cometh to God must believe that he is, and that he is a rewarder of them that diligently seek him. Jesus

      @christopher9727@christopher97272 ай бұрын
  • Insane how he actually used Johnny's formula to make his video go viral as well!

    @seasong7655@seasong76552 жыл бұрын
  • When i got out of college, KZhead didn't even exist - (yeah that makes me like 40) - but I've spent my entire career thus far in advertising and communication, so I can say I understand a bit about filmmaking techniques and storytelling. But I have been truly amazed how everything has evolved and continues to evolve with many emerging communication platforms - and the idea of explanatory journalism, first born with Vox, is truly amazing and its former star journalist Johnny Harris is one of its great proponents. I have been his admirer for long - and this video of yours gives a very neat insight into what makes his work - work. So thanks a lot man! And here's hoping you're the next one to rock!

    @santoshaiyar3884@santoshaiyar38842 жыл бұрын
    • Santosh, thank you for the words of affirmation! Wow, it's really neat to learn from your perspective on the evolution of storytelling & the web. I think for "babies" like me, Vox was just a thing that existed by the time I was looking for news online! Hopefully I can continue to get your insights on my future videos. :)

      @itsdavidmora@itsdavidmora2 жыл бұрын
    • Vox is a biased as fuck, it makes it harder to watch And no.. they did not invent exploratory journalism.. seriously?

      @roboticvenom1935@roboticvenom19352 жыл бұрын
    • @@roboticvenom1935 If you’re going to negate something, - maybe Vox didn’t invent explanatory journalism as we know it on KZhead - then provide the answer according to you - who did? I have no problem learning something new or correcting myself but the easiest thing in the world is to shit on something without basis

      @santoshaiyar3884@santoshaiyar38842 жыл бұрын
  • Wow, that explains so much. Thanks for clearing that up!

    @KiskeyaLife@KiskeyaLife2 жыл бұрын
    • You bet! I’m definitely trying to learn all I can from amazing visual storytellers out there!

      @itsdavidmora@itsdavidmora2 жыл бұрын
  • Oh Man, mark my words, you are going to be a successful KZheadr one day, you have a great sense of storytelling. all d best

    @rithiksrivastava609@rithiksrivastava6092 жыл бұрын
  • Really loved this. I've loved making my own Johnny Harris style videos about topics I'm passionate about. Having it clearly laid out why I find his format so compelling was fascinating. Keep making videos please.

    @sameedshariq5080@sameedshariq50802 жыл бұрын
  • "good explaination doesnt just start in our head but rests on a body of vivid experiences. "

    @leka1011slay@leka1011slay Жыл бұрын
  • I've watched the hole presentation where he talks about the structure but I was so hooked up about it that I forgot to take notes. Well, glad you made this video, it's way better than any note I could ever take. You synthesized the whole think in a few minutes and it's amazing.

    @smartideas-pedro1690@smartideas-pedro16902 жыл бұрын
  • The extraordinary amount of his editing skills, mapping structures used, the analysis behind every video, and the simple way of explaining the topics is exactly what excites me!!

    @atulkumar943@atulkumar9432 жыл бұрын
  • Great breakdown, and sweet graphics/animations, well done 👊

    @AuthenTech@AuthenTech2 жыл бұрын
  • Impressive that you did this, giving us the evidence then the context. Nice to see you adopting your own advice and it working well. Thanks for the video!

    @edzion2072@edzion20722 жыл бұрын
  • The reason I watch his videos is because "impartial" investigative journalism is dieing. His content is a breath of fresh air.

    @Jemuzu80@Jemuzu802 жыл бұрын
    • There are some "opinion" based videos that Johnny tries to make an issue out of an non-issues. His videos about China are full of stock footage and unsourced graphs that has little to do with the main topic he is discussing which leads the viewers to formulate negative opinions where none was before. Some KZheadrs noticed it and made their own videos about it and Johnny countered them with snarky replies.

      @rcbrascan@rcbrascan2 жыл бұрын
  • Underrated video 🙌 Good job explaining Johnny's video structure!

    @KingdomOfStars@KingdomOfStars2 жыл бұрын
  • And when you scrutinized his formula, you went viral yourself! Great content! Keep it coming!!

    @Dysprosio2@Dysprosio22 жыл бұрын
  • I really love the different colors for visuals and context. It helps so much with instant understanding.

    @hansklaus6860@hansklaus68602 жыл бұрын
  • Blessed to see this video and someone who’s made his simple yet powerful style simple enough to understand. Will be trying this in my videos !!

    @mudu2645@mudu26452 жыл бұрын
  • Brilliant explainer. Johnny is one of a few youtubers that I take inspiration from for my own videos. Another thing that I like about his stuff is nothing ever sits still. Even if its just a newspaper heading it will be animated in some way.

    @TheTrackRecord@TheTrackRecord2 жыл бұрын
  • Like good literature (and unlike most KZhead videos), this video merits multiple "reads." Each time I watch it, I see more brilliance and nuance of explanation. The color coding and musical sounds contrast information/context vs experience, causing me to feel the difference. Watch this again!

    @rebeccam1316@rebeccam13162 жыл бұрын
    • from johnny contort history to his ideology? very good nuance

      @JaxxO2@JaxxO2 Жыл бұрын
  • The editing, pacing, visuals, and music of this video was phenomenal. New sub. Can't wait to see more

    @miccocruz@miccocruz2 жыл бұрын
  • David Mora: Wow, I never even thought about why I find Johnny's videos so engaging. Well explained! 👏

    @ropro9817@ropro98172 жыл бұрын
  • You're a legend for breaking it down this simply! Subsribed to see more from you everyday! 😍

    @ismaillakdawala@ismaillakdawala2 жыл бұрын
  • Great video David!

    @ZacAlsop@ZacAlsop Жыл бұрын
    • Thanks so much, Zac!

      @itsdavidmora@itsdavidmora Жыл бұрын
  • Great job on this! The music notes to "listen" to the structures at the beginning were a great touch

    @helenowski@helenowski2 жыл бұрын
  • Thanks David. Being a beginner creator, I must say this was quite insightful. Eventhough I had listened to Johny's talk before, your analysis made me reach to more depths of his content. Thanks again!

    @intesarsaeedi@intesarsaeedi10 ай бұрын
  • Who would have thought something so simple like, " look at this thing" could just be awesome. BTW , nicely done, you researched the hell out of it.😅

    @dexterosity@dexterosity2 жыл бұрын
  • As a visual learner, watching Johnny’s videos opened my eyes to the world and things I would not have read about. His style works for me. Your emulation also kept my attention. I wish tax accounting education in Australia was produced in same way so I don’t fall asleep while watching 😀. One can wish right? I Just subscribed as I have a curious mind too.

    @Flutterbyby@Flutterbyby2 жыл бұрын
    • Lol yes maybe educators should consider this

      @TheGenerations1@TheGenerations1 Жыл бұрын
    • How could tax accounting education be produced in the same way? I don't know what the visual evidence would be.

      @uubfi3779@uubfi3779 Жыл бұрын
    • @@uubfi3779 Haha! Yeah maybe doesn't work for everything. Hmm like maybe a pic of what happens if you get something wrong/right? Like a skit. Or some videos of some numbers LOL I think incorporating stories can be good and add the visual representation

      @TheGenerations1@TheGenerations1 Жыл бұрын
  • This is really well done, amazing work David!

    @MathersOnTheMap@MathersOnTheMap2 жыл бұрын
  • really hooked by the way you explain things, can't wait to see more

    @unfoldlab@unfoldlab2 жыл бұрын
  • I also honestly love his presentation style, it feels like what you'd imagine how a crack journalist trying to explain the secrets of the universe, it's fun and amazingly paced

    @saldan3985@saldan39852 жыл бұрын
  • I love this explanation. It's so cool that Johnny looks for a visual anchor for his topics, just like my favorite podcast, Radiolab, looks for a sound-design anchor.

    @whatsbehindthesky@whatsbehindthesky2 жыл бұрын
    • Ooh good point. Oh how I love a well produced podcast.

      @Flutterbyby@Flutterbyby2 жыл бұрын
  • I love how you use these exact formula in this video as well!

    @AliSolanki@AliSolanki2 жыл бұрын
  • I love how the details on the formula is reflected in the time stamps

    @thedenskan3440@thedenskan34402 жыл бұрын
  • Thank you for breaking it down, been trying to do what he does. It's hard.

    @GeoPerspective@GeoPerspective2 жыл бұрын
    • I feel you! I think the other element I'm trying to cultivate is just that deep curiosity that looks at the issue with fresh eyes, not within the paradigms my particular society gave me. Glad to be on this journey with you!

      @itsdavidmora@itsdavidmora2 жыл бұрын
    • I wasn't expecting to see you here

      @kugul1683@kugul16832 жыл бұрын
    • @@kugul1683 :D

      @GeoPerspective@GeoPerspective2 жыл бұрын
  • Johnny’s an artist! He zooms in to the unconscious experience, like the body of a myth or story, then zooms out to analyze it consciously, which makes clear the moral/lesson of it.

    @ColinBoyardee@ColinBoyardee2 жыл бұрын
  • This video is edited and composed as well any channel 1000x this size. Those graphics hitting those guitar beats is *chefs kiss*.

    @jameslzhu@jameslzhu2 жыл бұрын
  • Good shit! This simplifies the complex process of creating a great video but it should not undermine the immense work put in in Johnny Harris videos, your videos, and all other videos around here. Thanks, this was a good watch! Subscribed.

    @melfranciseden1953@melfranciseden19532 жыл бұрын
  • Here's the problem: everyone burns out of Johnny. Eventually, you realize that he's overloading your senses rather than nurishing your mind. You get frustrated with the incredible thinness of it all that delicious footage. Slowly you criticize it more and more. Then one day, you realize you don't have to waste your time on it anymore. You out grow Johhny.

    @jonathanstensberg@jonathanstensberg2 жыл бұрын
  • Nice vid! A tip, try to isolate your voice recordings or add a high pass filter to get rid of the low frequency rumble leaking into your mic. The sound design overall could do some refining to be cleaner/less intrusive as well.

    @JforJonas@JforJonas2 жыл бұрын
    • Thought I was crazy not seeing more comments about this.

      @JJOOOOSSSSSSSSHHHHHHHHHHHHHHHH@JJOOOOSSSSSSSSHHHHHHHHHHHHHHHH4 ай бұрын
  • This has single handedly opened my mind to a completely different way of making my videos, wow. Thanks David will deffo be putting this into practice!

    @david_small@david_small3 ай бұрын
    • Love to hear that! Looks like you made a lot of fun blogs a year back, hope you jump back into it!

      @itsdavidmora@itsdavidmora2 ай бұрын
  • The best thing is that his uploads don’t feel rushed

    @SocialShifters0@SocialShifters02 жыл бұрын
  • Ironically, you convey this explained by displaying it in your own video format subtly. Good work

    @juniravegaming8564@juniravegaming85642 жыл бұрын
  • Wow, I LOVED ALL of this so much!! This is brilliant (and my favorite part starts at 5:26 ✨)

    @aaronyip@aaronyip2 жыл бұрын
    • Awww, that's probably cuz it's a clever idea that was originally inspired by your playful genius, Aaron :)

      @itsdavidmora@itsdavidmora2 жыл бұрын
  • Amazing video!! 👏Can't wait to enjoy more of your work. Subscribed!

    @KARATEbyJesse@KARATEbyJesse2 жыл бұрын
    • Welcome to the community, Jesse! We're glad to have such a heavy-hitting channel in the mix! :)

      @itsdavidmora@itsdavidmora2 жыл бұрын
  • I just LOVVEEE this video! It's like you boiled it down for us. Short, on point, wonderful visualization! Thank you!

    @Olesiaro@Olesiaro Жыл бұрын
    • Thanks so much, Olesia! I'm glad it feels pithy, I spent quite a few weeks trying to refine this script with my editor, Michelle Jia! Haha she really kicked my butt on it ❤️

      @itsdavidmora@itsdavidmora Жыл бұрын
  • Years of watching Johnny's work since borders and yet never saw what was right there. Amazing work bro!!

    @mrajjdas@mrajjdas2 жыл бұрын
  • Reminds me of the principle of "put the locked door before the key" in game design. Otherwise people don't understand either

    @xiaohanzhang6580@xiaohanzhang65802 жыл бұрын
    • Oooh, that’s a great physical metaphor! When you put it that way, it makes it seem silly to do things any other way :) thanks for bringing that gem from game design!

      @itsdavidmora@itsdavidmora2 жыл бұрын
    • Can you explain this principle?

      @jannellol@jannellol2 жыл бұрын
  • This is exactly what led me to his channel. Ironically, this might also be why I gradually got tired of it. Context + evidence is a great way to explain, and a great way to persuade. However, it's only as good as what the producer gives the watcher. Videos after videos, his editing style becomes obvious. I started to realize that the initial bombardment of out-of-context clips mainly serve to drag me in, instead of to explain. I started to skip the dazzling part, and only to watch the informative part. I started to notice how long the video drags before giving out context. Eventually I started thinking, if his team spends so much effort on producing the videos in this style, then how much time do they still have to do the research? How could I know if they're presenting the topic in a holistic and objective manner? How can I trust that this video is covering the topic fairly, when the editing style itself is the key to persuade people? ... eventually, I grew up.

    @zhuofanzhang9974@zhuofanzhang99742 жыл бұрын
    • I couldn't agree more. I used to love his videos. Then Tom Nicholas did a tear-down of one of Harris' videos (titled "Johnny Harris: A Story of KZhead Propaganda"). I don't know if I'd put it as crassly. But Nicholas made me view Harris more critically. Similarly for Vox actually. Adam Ragusea (who's a cooking youtuber now but used to be a journalism professor) said "Vox is gonna Vox". By which he meant that they like to simplify complex problems to make you feel like you really got it. Now I read "professional" (by which I mean well-established and reputable) news papers like the New York Times. And I'm not naive either thinking they are "objective" (there is no such thing). But at least they hire hundreds or thousands of journalists and have op-eds from all kinds of angles.

      @LZP123@LZP1232 жыл бұрын
  • The way you used music to explain how his formula works was awesome and so much fun!

    @avikchari@avikchari2 жыл бұрын
  • This video randomly appeared on suggestions. And I watched all the way through. Man, you're great. Awesome vid!

    @real23lions@real23lions2 жыл бұрын
    • Welcome aboard! Thank you!

      @itsdavidmora@itsdavidmora2 жыл бұрын
  • The downside of this approach is that you get a 5 year old's understanding of a situation because a complex issue cant be primarily explained visually with very little context given. That's why textbooks are mostly words and not photos.

    @bunnypeople@bunnypeople2 жыл бұрын
    • Right, I don't think Johnny gives us a super deep, critical understanding of the topic. Whatever depth he found in research is mostly out of site in the video. I think if he wanted to put more info, he might have to target a slightly smaller, if more appreciative audience.

      @itsdavidmora@itsdavidmora2 жыл бұрын
  • That explains why I don't like his videos and always thought they were light weight, almost puff piece type videos. Just saying. Then again, I'm the kinda guy who can watch 1hr power point presentations with nothing but context and be satisfied. (actually not satisfied, will probably have further rabbit holes to investigate further the merits of the arguments). Yeah, I like to understand fully

    @schumzy@schumzy2 жыл бұрын
  • Was so hooked I didn't even realise the video was almost finished

    @polterheist77@polterheist772 жыл бұрын
  • It's awesome that you have used the the "formula" in this very video. Show then Tell. Beautifully done. :)

    @OneMDHealth@OneMDHealth2 жыл бұрын
  • Or maybe his success is just because he is a think tank who has a full chain of places and groups that share his videos to create a neoliberal narrative. So, no, if you repeat exactly how he does his movies you won't "go viral" without thi$ chain.

    @SamuelNasta@SamuelNasta2 жыл бұрын
  • My favorite journist/story teller. Love your work Johnny!

    @dustinpike3710@dustinpike3710 Жыл бұрын
  • This is an amazing analysis. Excellent work, David.

    @chikondibanda_@chikondibanda_ Жыл бұрын
    • Thanks so much!

      @itsdavidmora@itsdavidmora Жыл бұрын
  • This is brilliant! Thanks, David - amazing video. Crazy how you can experience something (ie Johnny's videos) and have no idea how it is being crafted around you! I guess that proves the formula...

    @commslab@commslab2 жыл бұрын
  • Very very well done!! Thanks for putting this together. Really changes my perspective on things!

    @twosheafilms@twosheafilms2 жыл бұрын
  • What a brilliant video you've made. Thank you.

    @DrVishalT@DrVishalT2 жыл бұрын
  • This video is simultaneously an excellent explanation of the formula and example of how to put it to work. Awesome stuff!

    @finnhogan3443@finnhogan34432 жыл бұрын
    • Thanks Finn! Yeah, I definitely knew exactly where to channel my learning as I wrote the script :)

      @itsdavidmora@itsdavidmora2 жыл бұрын
  • Short, straight to the point. Extremely informative.

    @rasdan1192@rasdan11922 жыл бұрын
  • Johnny's is my go-to favorite channel. So much information and intelligence.

    @aospkitkat4446@aospkitkat44462 жыл бұрын
  • I love this idea! Thank you for sharing! I'm definitely going to use these in my next videos. One thing that I noticed about your video, is that during the beginning half I felt like the content was coming at me so fast that I could barely keep up in understanding! I'm sure that's something that you've either already thought about or will dial in in the future but I thought I'd point out what I noticed, from one creator to another :) Great video!

    @IsaiahImproves@IsaiahImproves2 жыл бұрын
  • This was an amazing video, and revealed to me the intricacies behind effective storytelling. Thank you!

    @calme2@calme22 жыл бұрын
  • This is simply brilliant. Amazing analysis.

    @natasfresas@natasfresas2 жыл бұрын
  • Woah. Crazy amount of info/insight in this somehow short, well edited, and entertaining video. You got a new sub!!!

    @victorbraca6259@victorbraca62592 жыл бұрын
    • Welcome aboard! Looking forward to sharing the journey with you!

      @itsdavidmora@itsdavidmora2 жыл бұрын
  • So, you are using the technique you talk about to talk about it. Brilliant!

    @RodneyKimbangu@RodneyKimbangu2 жыл бұрын
  • This was such a good video dude. I look forward to more videos from you.

    @wanderingtheinternetwithni8855@wanderingtheinternetwithni88552 жыл бұрын
  • amazing, you explain everything and I understand everything without even putting in any effort.

    @ubiquitousgamer9176@ubiquitousgamer91762 жыл бұрын
  • That was the best ad for his visual storytelling course ever. Great work, makes me really want to learn more about it!

    @greattinytravels@greattinytravels Жыл бұрын
    • Thanks! I took his course midway through making this video. Surprisingly, I didn't actually find anything in it that informed this video: his course doesn't actually do too much with concrete storytelling mechanics, despite the course title. Some general references to tension & release mostly. I would say it's an amazing course if you want to do travel storytelling, though: Johnny & Nathaniel really let you inside their process & minds, & it's really helpful. They have the 3 levels of travel storytelling concept which is pretty useful, too.

      @itsdavidmora@itsdavidmora Жыл бұрын
  • Such a great video and straightforward explanation. Thank you, I can't wait to try out this formula in my own creations.

    @hajnihercz@hajnihercz Жыл бұрын
  • Loved the Video. Got Hooked In the Video like Of Johnny. Been Following Johnny since his Vox Borders Days. Love to See more creators with the "Formula".

    @vedantgupta01@vedantgupta012 жыл бұрын
  • This video got recommended to me and it was very well made. I was surprised that you only have 650 subs, but you will definitely grow 😁

    @simulify8726@simulify87262 жыл бұрын
  • vow i really got hooked on your video. This is the best video ever on how content is created and learnings from it. Amazing work buddy. Keep it up.

    @smriti_goodvibes@smriti_goodvibes10 ай бұрын
    • Thanks so much!

      @itsdavidmora@itsdavidmora4 ай бұрын
  • it makes it more important and more exciting than usual news and and that soundtrack is at a different level

    @iulixMAXgames@iulixMAXgames2 жыл бұрын
  • Beautiful... It's art... David Mora thanks for bringing this up

    @untiliwin@untiliwin Жыл бұрын
  • This was a wonderful video. Thank you!

    @tokiomitohsaka7770@tokiomitohsaka77702 жыл бұрын
  • Loved this breakdown and also a fan of Johnny's storytelling. Would love a deeper dive into this and more examples. Keep em coming. Great video.

    @reyannemustafa7098@reyannemustafa70984 ай бұрын
    • Thanks!

      @itsdavidmora@itsdavidmora4 ай бұрын
  • What a great breakdown. Taking notes 📝

    @GEN@GEN2 жыл бұрын
  • This is so good! The amount of effort and work is seen throughout the video. You got a new subscriber.

    @erwincastillo2969@erwincastillo2969 Жыл бұрын
    • That means so much, Erwin! Welcome to the community :D Are you a video-maker yourself?

      @itsdavidmora@itsdavidmora Жыл бұрын
  • Thanks for the making this incredible explainer! Amazing work, and I’m so excited to subscribe at this level and watch you continue to grow and blow up! As a small creator myself, I really enjoy supporting other small creators that make quality content.

    @onthejourney42@onthejourney422 жыл бұрын
    • Welcome aboard! That means so much! Excited to share our creative journeys together!

      @itsdavidmora@itsdavidmora2 жыл бұрын
  • Your video is 10/10 in so many aspects, thank you so much for making this. While I still edit so little, I get myself using those concepts in music, it is all storytelling for humans.

    @alexsatri_@alexsatri_4 ай бұрын
    • My pleasure, makes my day to hear it resonated! That's super neat -- I'm curious how this video resonates with your experience in music. What parallels do you find? I also love playing music, and definitely feel like they're connected!

      @itsdavidmora@itsdavidmora4 ай бұрын
  • Oh wow. I've been stuck on writing this video about the Pomodoro technique and this might just do it for me finally getting it done. Thanks for introducing me to Johnny Harris too!

    @heyJordanParker@heyJordanParker2 жыл бұрын
    • So glad to hear it! Can’t wait to see what you create, Jordan!

      @itsdavidmora@itsdavidmora2 жыл бұрын
  • Very well explained and demonstrated! Saving this one to come back to. Subscribed and looking forward to learning more!

    @HungryTheologian@HungryTheologian2 жыл бұрын
  • Great video mate! Love your style and editing 👌

    @pablovint@pablovint Жыл бұрын
    • Thanks Pablo!

      @itsdavidmora@itsdavidmora Жыл бұрын
  • Motion graphics and editing on point! And the dissection is so helpful!

    @cara.leo_@cara.leo_8 ай бұрын
    • Thanks so much, Cara!

      @itsdavidmora@itsdavidmora8 ай бұрын
  • Woah! (Taking notes) I always no what he is doing but it takes good amount of editing By the way amazed with your work man!! Keep up with your work

    @Sunnykr275@Sunnykr2752 жыл бұрын
  • Damn, you did a real good job in editing this. I just subscribed!

    @priyamv5000@priyamv50002 жыл бұрын
  • Beautiful. This was so helpful, thank you. I've never heard of Johnny Harris before this, but it looks like I've found my next obsession :)

    @joshuakarthikr@joshuakarthikr Жыл бұрын
    • I'm glad it was helpful, researching & making this video certainly really helped me, too! :D Johnny is great and really talented (usually!) haha just watch out when he starts to try to explain too much with sweeping over-simplification. Or when the video is sponsored by the WEC :P Honestly, I find his older stuff a bit better than his more recent things, which are often too surface-level for me!

      @itsdavidmora@itsdavidmora Жыл бұрын
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