Google Ads Course 2024 | 5+ Hours | 70+ Lessons | Timestamps | Free Training
Hire me as your PPC consultant: 👉 darren-taylor.com/
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Free Google Ads Training Course 2023
This is a full Google Ads PPC training course with over 75 lessons and over 5 hours of training.
This was originally training I created for The SEM Academy which is certified as CPD accredited, so this is a CPD course for Google Ads
You'll learn everything you need to effectively plan, build and report on Google Ads search campaigns.
Timestamps for the modules:
00:00:00 Introduction
00:02:19 What is Google Ads
00:10:08 How Google Ads Words
00:15:04 Quality Score
00:22:32 Ad Rank
00:27:56 How to Plan a Campaign
00:30:59 PPC Profitability Tool
00:36:19 CRO Audit Overview
00:40:44 CRO Audit - Before Changes
00:43:11 CRO Audit - After Changes
00:46:54 Introduction to Account Setup
00:48:55 Creating a Google Ads Account (No Credit Card)
00:52:28 Introduction to account structure
00:56:18 Campaign and Adgroup Structure
01:02:00 Introduction to keywords
01:05:21 Broad Match
01:12:25 Exact Match
01:16:45 Phrase Match
01:22:10 Negative Keywords
01:25:32 Introduction to keyword research
01:31:08 Keyword planner walkthrough 1
01:36:53 Keyword planner walkthrough 2
01:39:39 Keyword planner walkthrough 3
01:45:52 Keyword planner walkthrough 4
01:49:14 Keyword list refinement
01:52:02 Adgroup segmentation 1
02:01:13 Adgroup segmentation 2
02:05:38 Negative keyword research 1
02:09:26 Negative keyword research 2
02:14:13 Introduction to Ads
02:20:05 Responsive search ads
02:25:15 Call Ads
02:32:08 Campaign Planning 1
02:36:08 Campaign Planning 2
02:37:39 Introduction to ad extensions (assets)
02:38:45 Callouts explained
02:42:47 Sitelinks explained
02:47:46 Call extensions explained
02:53:12 Structured snippets explained
02:58:11 location extensions explained
03:01:58 Image extensions explained
03:08:33 Lead form extensions explained
03:13:40 Price extensions explained
03:16:42 promotion extensions explained
03:20:14 Introduction to bidding
03:25:54 Manual CPC and ECPC
03:31:41 Maximize Clicks and Target Impression Share
03:39:38 Maximize Conversion and Conversion Value
03:45:15 Introduction to conversion tracking
03:51:47 Identifying conversion points
03:54:45 Tracking phone calls from a website
04:03:58 Global site tag
04:07:56 Click to call tracking
04:11:50 Tracking contact forms
04:16:58 Campaign setup - settings
04:27:37 Campaign setup - options and scheduling
04:30:54 Campaign setup - keywords and adgroups
04:33:50 Campaign setup - ads
04:38:38 Campaign setup - sitelinks, callouts and snippets
04:45:42 Campaign setup - lead form extensions
04:50:26 Campaign setup - price extensions
04:53:14 Campaign setup - promotion extension
04:57:06 Campaign setup - budget
05:00:20 Campaign setup - final checks and negatives
05:04:07 Introduction to reporting
05:13:10 Google Ads reporting overview
05:16:57 Building a custom report
05:21:07 Pivot table reporting
05:29:56 Optimisation
05:41:08 Search Terms Report
05:46:50 Summary
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RESOURCES PPC Keyword Tool darren-taylor.com/google-ads-template-spreadsheet/ Budget Planner darren-taylor.com/wp-content/uploads/2023/10/PPC-Profitablity-Tool.xlsx Work with me darren-taylor.com/
So you need an account that spent $1000 first?
I didn’t click on start yet, have to run to the store to get a notebook, but the fact that this is 5 hours + long and the comments section is already telling me that I’m the right place. I want to thank you because you really didn’t have to do this for free but you did. People like myself who really are going to use this knowledge are super grateful to ppl like you. Again THANK YOU !
You're welcome! I hope this training helps you generate profits from your ads!
You putting this up for free is actually clutch - praise to you
binge watched this :) Because it was so good :) Thanks Darren!
Thanks Darren!! Helped a lot!!
Everything is clear. Brief and clear. No water. Thank you)
Really clever explanation and no unnecessary verbiage! Respect! + subscription
Dass du das kostenlos zur Verfügung stellst, ist wirklich klasse - Lob an dich
Hats-off 🎩 Taylor! This is of so much value, Thanks a lot
this course is great - exactly what I was looking for - thank you!!!
Darren!! Thanks man.. you're a bloody champion. Your training is awesome. Keep up the great work. Loving it. Cheers, Rich
Brilliant!
Clear and understandable, I wish there was more information like this.
An excellent course. Thanks Darren!
The video is great, informative!
This is priceless! Thank you sir!
The delivery is just amazing😮. Free of charge for this detail course! Thank you so much!
Wow! I just found a gem! You are amazing, thank you for sharing this! ❤
Amazing course, Thanks Darren ❤
Thanks so much for sharing this. Really appreciate it and found it so extremely helpful. You articulate so clearly!
Fantastic! This would be really helpful for many, as u have made it available for free its great.
This is brilliant, very clear and easy to understand.
Thank you so much for this training. Phenomenal!
Best in class for sure. Thank you for this brother!
Proud of you brother!! Thank you so much. ❤
謝謝🙏
Thank you for this. Timely and clear instructions. You did not waste any time. Thank you!
Thanks for the video! Loved it very much!
You're doing a good job.
Thank you! Very clear and doesn't waste time.
Great video! thank you very much.
Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.
Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.
It is very helpfull. Thanks for your efforts
Really it's the most informative and practical course I have ever watched
Great video! Some key points were highlighted that I hadn't heard anyone else discuss. Thank you!
Thanks, Darren! This is the best Google Ads course to ever exist. I never thought anyone could share such knowledge for free.
Hey DarrenTaylor this was a very best google ads course I have learnt lot from this course and also further in future from your videos thanks Darren for making this course
Thank you much for this wonderful course help me a lot ❤❤❤
Thank you so much Darren this course really helped me a lot. Now I am pretty much confident about google ads in terms of using it.
I found your video super helpful
Thank you for sharing this amazing educational video. It helps a lots
Dude you're going to heaven for making this video because you're a lifesaver. Thank you!
Excellent 👍
Brilliant!!! Thanks Sir ❤❤❤
A very useful course for beginners.
Cool course!
thank you it is real help can you do separate video on conversion tracking please
Thank you so much brother ❤.....
The best course that I have gone through and the best part is how to analyse the report
The best Google Ads Course! It took a few days to complete all and now I am ready to set my campaigns. Thank you Darren💕
This course is a full lecture, it's so detailed, after taking this course you don't need any other course. It more detailed than some paid courses, thank you so much.
It is a beneficial course. A lot to learn from this course. Thank you
I really can't thank you enough, you are awesome, by the way, I never wrote a comment on youtube before to anyone but I really appreciate you and your effort. you are the best my friend.
Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!
God bless you Daren for giving such valuable information for free
I came here to learn one thing and ended with a ton of priceless information. Thank you for uploading this! I feel like my business grew with the knowledge I got from this course.
This is the best courses in youtube. THanks
Thanks😊
Thanks mate
Darren! Thanks so much for this, man! You ROCK!
Thanks for watching! Hope it helps you!
Thank you 🙏 you are a God amongst men!
Thank you so much!! Boosting this as much as I can. Sharing with the rest of my classmates.
Appreciate it! Thanks!
Excellent! Thank you so much
You're welcome!
This was really really helpful! Have you done something similar for other ADs and/or Google Analytics?
I love this course. thanks for uploading it here. Please can I get the presentation used in this video?
You are the bestttttt
Nice Video
Hi Darren, Great video, super helpful 💯 Do you also offer practical training or help prepare for interviews...? Would like to follow
not even done yet but thanks for all these hours put into this video!
I watched it fully and learned a lot, Darren. I want Facebook ads like this
Thanks for watching! Maybe in the future
You the GOAT Darren.
Thanks man!
valid course!
It's really useful and helpful course! Everything is clear! Thank you so much! :)
Thanks, glad you like it!
I just found your channel and 1:40 I am subscribing to your channel! WOW. 👏
Thanks! Appreciate it
thank you so much for this great, smooth learning process.. expecting more advanced full courses from you!
Thanks for taking the course !
17 mins in and already learnt a lot!! Thankyou!
You're welcome!
Just discovered this video...pure gold thank you so much Darren...Been wanting to learn google ads for my business - thank you!
You're very welcome!
Oh my. Darren. I know this must have taken a great deal of energy and commitment. Respect.
Thanks man!
I'd like to congratulate you. I was uncertain about which videos on KZhead to choose for this topic that goes beyond the beginner level. I decided to copy the comments from the first 6 videos (yours appeared in second place) and submit them to an artificial intelligence, and you were chosen. I will now take your course, confident that it will be a valuable learning experience. Thank you very much.
Thank you!
You're welcome!
This is gold! Thank you for making this free.
You're welcome!
I finish learning Google Ads from Google itself but I still find it difficult to become an expert in the field. I just finish watch this video and it is extremely helpful. Thank you so much
Super helpful tutorial Darren. Thank you so much for putting this out for free. I would love to see an in depth tutorial just like this for KZhead Ads.
Thanks for watching! Possibly in the near future!
Mind blowing . Well understood and informative. Keep up the Good work 👍
Thanks for watching!
Really good and useful content. Congrats Mate. Keep up.
Thanks man, appreciate it!
That's the most effective free training I have seen (and it's better than some paid ones). THANK YOU!
I'm glad you're getting value!
Amazing Tutorial to say the least. Thank you so much! Watched some specific topics so far.. but one thing I wonder about is.. With the optimised website, wouldn't it be even better for the conversion rate to delete the menu and just have the single service page linked to the according adrgoup/campaign?
Just Incredible content, Thank you so much!
You're welcome buddy
God Bless You, Sir for this terrific course! Much appreciated!
Thanks! Hope it helps you!
Wow another fantastic amazing super great video info and analysis from absolutely the best channel on KZhead. I just hit the thumbs up and the subscribe. Thank you so much for all the great info . Your channel will be at 100000 in no time.
Appreciate it, I hope you're right! 🚀
1:30:34 minutes in and this is GOLDDDD!!!! Thank you Darren you are the man for sharing this course.
I'm glad you like it!
Awesome course Darren thanks so much
You're welcome!
Thank you Darren… this training was an eye opener and gave me the basic information that I needed and to expand upon. Once again thank you for your time and dedication.
You're welcome!
Everything is great!
Thanks!
the only thing that i am capable right now is to subscribe this channel , Darren you are the man
Thanks for subscribing, hope the course helps you!
Darren Taylor, you are THE man! Total beginner, just done with the first hour and already so many notes taken. Big thank you! Unbelievable content
I'm glad you like it!
Omg, I'm from India and i am already taking up the online course here in India, the faculty only taught the important topics and i was facing difficulty in coping up with the syllabus and with no notes provided since it is a broad topic, but here you covered everything in details and i have no questions or doubts to ask. took tons of notes already... YOU ARE THE BEST SIR... awaiting for more videos from you ( fb ads, instagram ads etc )
Thank you for this course, pls can I get a download link for the PPC profitability tool sheet
just want to say thank you Darren for taking the time to create these amazing google ads tutorials. since watching you videos ive started a business and its now generating over £2k per week, im forever greatfull.
Are you being serious? If so can i ask you some questions?
Honestly, please feel free. I watched each section about 3-4 times over as I needed.
That sounds very good, well done on adapting so quickly. I work as a specialist in branding and consideration. Do you mind exchanging knowledge so we can both grow our businesses?
@@willem1989 sure man!
@@MrKarimGibsoncan you talk more about the business you are doing and how you started ? I'm just curious because I work in the hotel industry, but is important to know about digital marketing. ( Most hotels actually don't even spend money for digital marketing). So In knowing about it, you can really stand out from the crowd when Working a hotel. I already watched a 10 hours video about digital marketing, but honestly it was crap. All the stuff was repeated over and over again, and many of the stuff was just obvious. ( Like talking about Moz or Google Analytics, and explaining that taking care of your website is important and so on and forth, but after watching 10 hours of content, didn't really learned much. I would prefer having a crash course on how to start a digital marketing campaign and how to track it. I didn't see this video yet, but I hope I can finally learn something. ( The comments are promising but I don't know). Thanks for the answer