Phil Spencer and the Battle for Xbox's Soul

2024 ж. 9 Мам.
133 166 Рет қаралды

Once a scrappy startup within a buttoned-up institution, Xbox and its longtime leader Phil Spencer are now struggling to keep Xbox on a path gamers can trust and believe in amidst over $75 billion of gigantic acquisitions and unexpected board-level and regulatory scrutiny. Can Xbox's soul be saved? Podcast Unlocked host Ryan McCaffrey discusses that very topic.

Пікірлер
  • That's what happens when making great games is not the priority...

    @mrcandido@mrcandido12 күн бұрын
    • 💯

      @Zachthe504@Zachthe50412 күн бұрын
    • But pushing game pass was and as revealed by unsealed documents from Activision case Microsoft hoped to hike gamepass to as much $30 once it establishes dominance .

      @Jeez001@Jeez00112 күн бұрын
    • This is what happens when you put your games on PC.

      @deathtrooper2048@deathtrooper204812 күн бұрын
    • You people don't buy them regardless. Stop it.

      @hotpockets69@hotpockets6912 күн бұрын
    • Now it's how can we nickel and dime the players..

      @Holdontight1123@Holdontight112312 күн бұрын
  • Phil Spencer has been really quiet since this dropped.

    @jamilgame@jamilgame12 күн бұрын
    • He needs to go. There's been no accountability.

      @BajatheChickenMan@BajatheChickenMan11 күн бұрын
    • ​@BajatheChickenMan the decision has nothing to do with him. He's always been just the face of xbox. Silly kid

      @paradox1241@paradox124111 күн бұрын
    • @@paradox1241 Then they can get a new face if he's so unimportant. They need to clean house at the executive level. Responsibility falls on those who are in charge, silly kid.

      @BajatheChickenMan@BajatheChickenMan11 күн бұрын
    • ​@@paradox1241You've believed all of Phil's false hopes and broken promises the past decade haven't you lol

      @abstr4cted496@abstr4cted49611 күн бұрын
    • in Phil we do NOT trust.

      @codezero7981@codezero798111 күн бұрын
  • After you collected all the Stones, half of the people must vanish. This is inevitable.

    @imacg5@imacg511 күн бұрын
    • Fairly common amongst mergers. You don’t need two marketing teams, for example. You can normally consolidate without harming capability.

      @seesidesummerhouse6112@seesidesummerhouse611210 күн бұрын
    • Ummm okay , that analogy was awesome haha

      @chrisbrown113096@chrisbrown1130969 күн бұрын
  • Where is Phil Spencer? He is the head of xbox, as a leader he can celebrate the victories but also he need to be able to take the heat in the bad times.His silence doesn't show up any leadership.

    @HotRodPR1@HotRodPR112 күн бұрын
    • Satya Nadella (CEO of microsoft) likely has him tied up in his basement its been nigh confirmed that microsoft has kicked the xbox team out of the drivers seat

      @michaelludlow626@michaelludlow62612 күн бұрын
    • He's probably handcuffed

      @wibba_@wibba_12 күн бұрын
    • Phil is no longer the head of Xbox, he's the CEO of Microsoft Gaming. Sarah Bonds is now the head of Xbox.

      @atlien1988@atlien198812 күн бұрын
    • @@michaelludlow626 This is the answer.

      @mcrook1313@mcrook131311 күн бұрын
    • @@atlien1988She’s in charge of developing the hardware and keeping everything under one cohesive vision that was built by Phil. He’s still in charge of everything and in control of the overall decisions and direction.

      @RedMisfit@RedMisfit11 күн бұрын
  • Microsoft themselves think they are making smart "corporate" decisions for Xbox when they are completely out of touch with the gaming Industry. If they just put faith in these companies we would be in a better situation

    @hanzo90@hanzo9012 күн бұрын
    • They did put faith in them, and we got Redfall. 😂

      @TheJohhnyE@TheJohhnyE12 күн бұрын
    • Share holders don't give a crap about the future, they just want more money Now.

      @elgranknight@elgranknight12 күн бұрын
    • Or delays upon delays, like ALL these devs these days

      @jptruth2372@jptruth237211 күн бұрын
    • @@TheJohhnyE Arkane staffs also wanted Xbox leadership to cancel Redfall and give them something new to work on, and they just left them to just continue to push out a dead project...

      @Crasher_7@Crasher_711 күн бұрын
    • ​@@TheJohhnyE Goes to show faith is useless😂

      @thebodykeepsthescore2828@thebodykeepsthescore282811 күн бұрын
  • Step 1...Start a subscription game service. Step 2...Put all your first party games on it to encourage gamers to subscribe. Step 3...Close the studios because gamers played the game on your subscription service instead of buying it.

    @traviseicher9118@traviseicher911812 күн бұрын
    • So it back fired?

      @BUPMY1@BUPMY112 күн бұрын
    • At least you've outed yourself for having no idea as to the cause of the closures of these studios.

      @distortedsoul27@distortedsoul2712 күн бұрын
    • Yeah this is not it.

      @mikesannitti6042@mikesannitti604212 күн бұрын
    • ​@@distortedsoul27 But that is why? What? Why don't you elucidate us then?

      @JeannieLove@JeannieLove11 күн бұрын
    • tango died when the founder of the studio Shinji mikami leaved the studio with alot of people directly after hifi-rush release. The studio as been an empty shell with no leader since hifi-rush release Arkane austin died when 90% of all veteran developper leaved after prey release and during the developpement of Firefall ( that was way before the purchase of microsoft ) That straight fact that can be easy find with a 5 sec google search.

      @user-Cata7sti7ma7@user-Cata7sti7ma711 күн бұрын
  • This whole thing has "You were the CHOSEN ONE!" energy all over it.

    @AynenMakino@AynenMakino12 күн бұрын
    • They were never the chosen one. A decent sidekick at best but they couldn't even play that role.

      @benjamincurtis1412@benjamincurtis141211 күн бұрын
    • Agree with this guy above me. They were NEVER the chosen one… chosen losers maybe.

      @liljes34@liljes3411 күн бұрын
    • It was said you would destroy Crash Bandicoot not join him!

      @djpep94@djpep9411 күн бұрын
    • Maybe in the 360 Era but no, PlayStation has always been the Chosen one...

      @WitcherGrandMaster@WitcherGrandMaster11 күн бұрын
    • @@WitcherGrandMaster no Nintendo is the chosen, Playstation is barely doing any better with their current leadership.

      @codezero7981@codezero798111 күн бұрын
  • Keep in mind, Ryan is as big of an Xbox fan as they come

    @Irrevenant_@Irrevenant_12 күн бұрын
    • yeah that's how you know this whole video is just him being an apologist for Phil Spencer who is a grown man that doesn't need another grown man to speak for him

      @FaZaFurhod@FaZaFurhod11 күн бұрын
    • @@FaZaFurhod except he didn't do that in this video. He talked about how bad it is, and that's my point. If Ryan Xbox McCaffrey says it's bad, then you can believe it's getting bad.

      @Irrevenant_@Irrevenant_11 күн бұрын
    • ​@@FaZaFurhod You must not have watched the video

      @GnoemGrown@GnoemGrown11 күн бұрын
    • ​@@FaZaFurhod pal didnt you even watch the video or just like other fools only a few second cuz you have the same attention span as a fish🤦🏽‍♂️

      @tiagonascimento4386@tiagonascimento438610 күн бұрын
    • @@FaZaFurhod Moron.

      @cornking6@cornking69 күн бұрын
  • They need the people behind the 360 era back. (Not the Kinect ones, but the ones who gave us Gears 1-3, Halo 2,3, Reach, Forza, Orange Box, Mass Effect 1-3.etc.)

    @samya1231@samya123111 күн бұрын
    • "the ones who gave us Gears 1-3, Halo 2,3, Reach, Forza, Orange Box, Mass Effect 1-3.etc." Most of those people were never even at Xbox. Gears 1-3 was Epic. Orange Box was Valve. Mass Effect was EA/BioWare. Xbox isn't successful enough to make those sorts of deals any more and those devs aren't for sale, now even Bungie has gone over to PlayStation.

      @faustianblur1798@faustianblur179811 күн бұрын
    • @@faustianblur1798 yes true. But they released on Xbox first before being ported over to PS3 and PC. Like what happened to 2nd party titles like Final Fantasy, Nioh, Stellar Blade, Silent Hill with the PS4/PS5.

      @samya1231@samya123111 күн бұрын
    • Bro been waiting for 15 years. If you aint sheep idk what you are

      @fabolousjada5070@fabolousjada507011 күн бұрын
    • Project Gotham Racing

      @Nice_Places@Nice_Places11 күн бұрын
    • The Xbox team is on a mission.. and it has nothing to do with games

      @zpfriejd6105@zpfriejd610511 күн бұрын
  • “Why did you close tango studios?” Xbox president: uhhhhh… Have you watched the fallout show😊

    @daddy7870@daddy787012 күн бұрын
    • What does the show have to do with tango studios

      @reasonjefferey4644@reasonjefferey464412 күн бұрын
    • @@reasonjefferey4644 did you seriously just miss the worlds most obvious joke?

      @PassTheSnails@PassTheSnails12 күн бұрын
    • What they should've said: "ZeniMax was in a bad spot when we purchased them, to the point of toppling over completely. We did this to tidy up the resources available and focus on the future."

      @distortedsoul27@distortedsoul2712 күн бұрын
    • I’d have been like cool so when are we getting a new fallout game

      @jjlink300@jjlink30011 күн бұрын
    • She tried a Phil Spencer and failed... She's got sno snake charm

      @benjamincurtis1412@benjamincurtis141211 күн бұрын
  • Big companies buying out studios just needs to stop.

    @PillsburyNinjaKneadingJustice@PillsburyNinjaKneadingJustice12 күн бұрын
    • not according to the xbots over on twitter they want ms to buy up square enix capcom sega as well i.o interactive the list goes on. shouldn't never happened in first place also ryan wanted ms to buy up Japanese developer up like square capcom just get get revenge on sony to take games away from playstation. him and destin were big supporter of the buyout.

      @benjaminphilp720@benjaminphilp72011 күн бұрын
    • why its the company thats get bought out own choice

      @illusionsounds@illusionsounds11 күн бұрын
    • @@illusionsounds it's the CEO's choice to sell, Not the employees. The CEO gets a mountain of cash while the employees get fired.

      @PillsburyNinjaKneadingJustice@PillsburyNinjaKneadingJustice11 күн бұрын
    • @@PillsburyNinjaKneadingJustice yes indeed and if he created a company and he can make a butload of money with it why shouldnt he sell it if that is what he wishes

      @illusionsounds@illusionsounds11 күн бұрын
    • @@illusionsoundsbecause un-employing dozens of employees so you can make a quick buck is immoral.

      @mikeymacaque@mikeymacaque11 күн бұрын
  • When Phil said that games don't sell console, you bet there's something wrong with these guys unfortunately

    @MasterCamus@MasterCamus11 күн бұрын
    • This should’ve been a major red flag that people haven’t talked about enough. Prior to the start of this gen he had an interview with the same Ryan where he said they didn’t lose Xbox One generation due to the quality of their games (keep in mind, he said this the same year PS had exclusives like Nioh 2, FF7R, Ghost of Tsushima and TLOU2, which is better output than the entire XB1 7-year lineup) but other reasons. Now after the Redfall disaster he comes out again saying great games don’t sell consoles and that everyone is locked in due to digital libraries. At the same time Nintendo has their best console ever which launched with 0 backwards compatibility, and both Sony and Nintendo still have anywhere between 40-60% of game sales happening physically (which means people can sell them if they really wanna switch platforms). The guy is just straight up clueless and wouldn’t be able to identify and nurture amazing games if his life depended on it, because he doesn’t believe in great games.

      @danissary@danissary10 күн бұрын
  • IGN been critical?! What's happening?

    12 күн бұрын
    • Has IGN cut its strings?

      @walter_the_wobot2349@walter_the_wobot234911 күн бұрын
    • Ryan is like a blind fan bro

      @fabolousjada5070@fabolousjada507011 күн бұрын
  • The day they said they wanna focus on gaming anywhere vs consoles was the day Xbox died for me.

    @omgness14@omgness1412 күн бұрын
    • *ended

      @maxmazzotti6651@maxmazzotti665110 күн бұрын
    • The thing is - it's the correct choice. Getting into consoles in the first place was a massive blunder for Microsoft. Microsoft's revenue comes primarily from Windows. They inexplicably believed the "PC is dead" nonsense and went into consoles, competing with themselves and neglecting their own platform so badly that Valve was able to set up shop on their lawn and create a monopoly in an OS they don't even control. The Xbox was a mistake. Microsoft should have always focused their game development efforts on PC making it the premiere gaming platform.

      @Thanatos2k@Thanatos2k10 күн бұрын
  • And they're just going hope the showcase makes everyone forget

    @wmv8996@wmv899612 күн бұрын
    • The showcase will blow your mind.

      @CavangoVulgora@CavangoVulgora12 күн бұрын
    • ​@@CavangoVulgora With what at this point?

      @jorshwaminguez4699@jorshwaminguez469912 күн бұрын
    • @@jorshwaminguez4699half life 3

      @unnderneath@unnderneath12 күн бұрын
    • @@jorshwaminguez4699 Maybe a new controller or something like that

      @CavangoVulgora@CavangoVulgora12 күн бұрын
    • A great showcase could answer some big questions, but will those games actually arrive on schedule?

      @samfrito@samfrito12 күн бұрын
  • Kinda mindblowing that Xbox biggest enemy is not Playstation, but Microsoft and Satya Nadella.

    @redalien8499@redalien849911 күн бұрын
  • Come on, Phil. Quit pokin’ it and give us more Geometry Wars.

    @css1323@css132312 күн бұрын
    • REAL

      @PirateOfTheWastes@PirateOfTheWastes11 күн бұрын
  • The question is did it even had a soul to begin with.

    @fredsorre6605@fredsorre660511 күн бұрын
    • not really, The horizon of great games just kept moving.

      @BajatheChickenMan@BajatheChickenMan11 күн бұрын
    • Nope

      @Domepeezy@Domepeezy11 күн бұрын
    • Which of them actually has a soul? Be it Xbox, PlayStation or Nintendo they’re all in it to make money for their shareholders. Nothing else.

      @serkany5905@serkany590511 күн бұрын
    • 😂😂😂😂😂😂 I personally wanted to say this as well that since when did Microsoft have a soul

      @The98Targaryen@The98Targaryen11 күн бұрын
  • Phil Spencer should not be in charge he is the death of Xbox

    @thedevilking3580@thedevilking358012 күн бұрын
  • Microsoft still hasn’t released a major, highly reviewed AAA first party game this generation. It’s sad at this point. Halo flopped and was cross gen, no new gears of war, Starfield flopped, that ‘AAAA’ studio The Initiative hasn’t done anything. WTH is going on there?

    @graycat117@graycat11711 күн бұрын
    • @@ashokathegreat4534 Sounds likely. They’ve spent what, like $90B on gaming acquisitions? They don’t really have anything new to show for it, just limping along. IDK how any Xbox leadership folks still have their jobs.

      @graycat117@graycat11711 күн бұрын
    • Didn't horizon 5 sold extremely well?

      @x0Fang0x@x0Fang0x10 күн бұрын
    • @@x0Fang0xnobody really knows anymore. Xbox sales and gamepass numbers are blurred. A game can have “2 million players” but no one knows if it’s gamepass downloads or purchases.

      @chrisbrown113096@chrisbrown1130969 күн бұрын
    • Its simple. Phil Spencer and that whole team don't know what a AAA game is if it bit them on the butt. We are talking yeeeeaaars of gaming failure.

      @virdinbarzey3805@virdinbarzey38058 күн бұрын
    • Almost all their first party games aside from Redfall have high aggregate review scores. This is revisionist nonsense

      @jesseshaver2262@jesseshaver22628 күн бұрын
  • Told you we wouldn't see an Evil Within 3 the moment Xbox bought Bethesda.

    @ThatGuyNorm@ThatGuyNorm11 күн бұрын
  • Spoiler alert no they can’t please gamer and the suits both have insatiable greed

    @presitatorproductions1134@presitatorproductions113412 күн бұрын
    • You should start a business, sell nothing, and see how long you last.

      @hotpockets69@hotpockets6912 күн бұрын
  • Does anyone remember earlier in the year a GameStop advert listing Gamepass as ‘Microsoft Gamepass’ and not ‘Xbox Gamepass’? It was hastily removed and blamed as a typo, but I’m thinking now maybe it wasn’t a typo….

    @chrisnorman3864@chrisnorman386411 күн бұрын
  • A bunch of old people who never play games controlling the industry is the real issue.. they are only attached to the $$

    @tonygunk1886@tonygunk188611 күн бұрын
    • it's a business, genius

      @BDafarmer@BDafarmer7 күн бұрын
    • @@BDafarmer yeah and it’s ruining the industry, genius

      @elitesoldier501@elitesoldier5013 күн бұрын
  • Phil has gone quiet....

    @GunV-qu2nm@GunV-qu2nm12 күн бұрын
  • Xbox can’t seriously take credit for the fallout tv show and all the previous Games as they had nothing to do with their production lol

    @F7GEO@F7GEO11 күн бұрын
  • Where is Phil Spencer? Sure looks like he’s just hiding…

    @FabuBrik@FabuBrik12 күн бұрын
    • Too busy playing Fallout getting nuked on his camp

      @user-bk8uy6gb1f@user-bk8uy6gb1f11 күн бұрын
    • You want Donny to come back? I'll give Phil until this Friday to say something

      @bearpoop720@bearpoop7209 күн бұрын
  • Should’ve never got rid of the invite your friends to watch Netflix feature.

    @ganjahousetv3743@ganjahousetv374312 күн бұрын
  • For starters, adding MUCH more retrocompatible games to their retrocompatibility system. Not adding them back to the XBOX store, just allowing people who legally own games (digitally or physically) to continue playing on modern hardware.

    @wargamesmaster@wargamesmaster11 күн бұрын
  • Ryan McCaffrey has finally earned my respect as a IGN Host.

    @khurramjaved7301@khurramjaved730111 күн бұрын
  • Save Tango Gameworks❤️ Evil Within is a MASTERPIECE🏆🙌

    @elcucuy4080@elcucuy408012 күн бұрын
    • Save how? You can't just reverse a studio closure like that. And lots of those people are already looking for new jobs.

      @mrromanow3123@mrromanow312312 күн бұрын
    • That game is a basic RE meets SH. Get over it.

      @occiferfigpucker4840@occiferfigpucker484012 күн бұрын
    • Because it was made the same guy who made the best RE games ​@@occiferfigpucker4840

      @MeriniMohamedAmine@MeriniMohamedAmine12 күн бұрын
    • Tango was already a sinking ship. Their CEO and at least half of their staff left after Hi-Fi Rush.

      @distortedsoul27@distortedsoul2712 күн бұрын
    • ​@@occiferfigpucker4840yes and it's a masterpiece because of that if you didn't know yet ; )

      @w12266@w1226611 күн бұрын
  • You either die a hero or see yourself become a villain.

    @mikew6554@mikew655411 күн бұрын
    • But… they never was the hero never reached number 1 … ever. Their like a rich villain that never wins

      @fabolousjada5070@fabolousjada507011 күн бұрын
    • ​@@fabolousjada5070😂🎯💯

      @mig1017@mig101711 күн бұрын
    • @@fabolousjada5070 The 360 generation you could say they won that and they were definitely the innovators or pioneers that generation.

      @Prodigy396@Prodigy3963 күн бұрын
    • @@Prodigy396 nope they didn’t they came in second place at the end. Close but no they didn’t win

      @fabolousjada5070@fabolousjada50703 күн бұрын
  • Man, western AAA development is kinda screwed.

    @88WearyExile@88WearyExile12 күн бұрын
    • Oh yea like Japs do it better. What's that Silent Hill? Still not doing Kojima's idea? Okay then 😂

      @occiferfigpucker4840@occiferfigpucker484012 күн бұрын
    • It's not just Western game studios that share these problems.

      @SuperAngryWalrus@SuperAngryWalrus12 күн бұрын
    • @@SuperAngryWalrusthen why isn’t Sony having these problems….

      @jacobtaylor5503@jacobtaylor550311 күн бұрын
    • @@jacobtaylor5503 They are. They also laid off developers.

      @SuperAngryWalrus@SuperAngryWalrus11 күн бұрын
    • ⁠​⁠@@SuperAngryWalrusBuying too many studios and cant sustain them thats why thats why Buying Publishers is a a bad idea in the first place creating first party studios from the ground up while maintaining your existing studios and expand them and the rest just making 2nd party and 3rd party games deal is always whats works and Thats what Sony always did.Thats why Sony laid off developers and close down some studios like Sony London isn’t as big as Microsoft laid off and closing down studios.For the past 10 years Microsoft close more first party studios than Sony has.And when Sony buying studios it makes sense like Insomniac,Housemarque and blue point studios.Buying publishers with multiple Ip’s and studios aren’t easy to manage thats why Microsoft and embracer group close many studios

      @sakuragi1062@sakuragi106211 күн бұрын
  • The issue Ryan, is that the very day the ink was dry on the ABK deal. EVERYTHING should have been ready to go directly into Game Pass. Every COD, every Prototype, EVERY game in those studio’s old libraries that wasn’t selling anymore should have went into the service. They even went as far as to turn the old servers back on for many of the old COD games and for what? Subscriptions would have seen a boost from the already 7 Billion a year that they make now.

    @KY_Bob@KY_Bob11 күн бұрын
    • Would it though? They need to sell new games not get people hooked on old games. XBOX not having much content is an old battle they're still fighting but they have bigger problems now.

      @benjamincurtis1412@benjamincurtis141211 күн бұрын
    • @@benjamincurtis1412 That's the thing, it probably wouldn't have. Phil somehow managed to sell his magic beans idea to Nadella but the whole business model of Xbox is preposterous.

      @iluvmusicqwe@iluvmusicqwe11 күн бұрын
    • gamepass won't save xbox. At this point, gamepass has hit its ceiling. If you haven't bought gamepass yet, you probably never will

      @IIxSam@IIxSam11 күн бұрын
    • The reality is that Gamepass has hit market saturation. The people that don't want to own their games and want to rent them have signed up. Everyone else isn't interested. Microsoft assumed that they'd just keep growing, but vastly overestimated how much the average gamer dislikes subscriptions controlling their entire library.

      @Thanatos2k@Thanatos2k10 күн бұрын
  • They shouldn’t have bought Activision just to get back at Sony then, should they?

    @Poever@Poever11 күн бұрын
  • It looks like the Bethesda/Activison acquisitions is starting to take it toll for even Mircosoft.

    @BUPMY1@BUPMY112 күн бұрын
  • Its hard being an xbox fan right now. Well said Ryan.

    @jeffd5999@jeffd599911 күн бұрын
    • Hard Disagree. It's the best time. The xbox is a clear better console in general. This smear campaign against Microsoft is rubbish. Gamepass is the best gaming service ever. Phil got nothing to worry about.

      @dcmastermindfirst9418@dcmastermindfirst941811 күн бұрын
    • @@dcmastermindfirst9418cope harder

      @fabolousjada5070@fabolousjada507011 күн бұрын
    • ​@@dcmastermindfirst9418Blind Contrarianism, love to see it

      @dauinn8087@dauinn80873 күн бұрын
    • @dauinn8087 Lol what's blind here? I'll let the numbers speak for themselves. Sony simply can't compete with Gamepass alone. That's just a fact son.

      @dcmastermindfirst9418@dcmastermindfirst94183 күн бұрын
    • ​@@dcmastermindfirst9418 😂

      @Echo__plex@Echo__plex3 күн бұрын
  • Making too many excuses for Phil here. He's not your friend or a "gamer bro". He's the one who bet the whole future on gamepass which has ended up canabalizing sales and is limiting their ability to fund big game releases due to gamepass subscribers not being enough. Then he decided to spend 80 billion dollars on Activision 🤦🏻‍♂️. That's on him, there's no excuses. Microsoft are just getting the house in order and in might result in Xbox gaming disappearing.

    @iluvmusicqwe@iluvmusicqwe12 күн бұрын
    • The higher ups at Microsoft shouldn't have gave him an open check book.

      @BUPMY1@BUPMY112 күн бұрын
    • Yeah hard Disagree. Gamepass is blitzing the rest because it's a genius ideas. Spencer did nothing wrong.

      @dcmastermindfirst9418@dcmastermindfirst941811 күн бұрын
    • @@dcmastermindfirst9418incredible analysis…..

      @robob221@robob22111 күн бұрын
    • @@robob221 Thankyou

      @dcmastermindfirst9418@dcmastermindfirst941811 күн бұрын
    • @@dcmastermindfirst9418hes being sarcastic dude 😂

      @fabolousjada5070@fabolousjada507011 күн бұрын
  • What isn’t spoken about enough on IGN is innovation in games. That’s why Xbox is struggling. People would buy an Xbox if it had the killer apps, and it hasn’t since the 360 days. Developers / publishers chase trends today vs trying to create them 15 years ago. Yes, there are some exceptions but innovation in games has really taken a step back over the last 10 years and the industry is suffering for it.

    @BSHoward8@BSHoward811 күн бұрын
  • Can Phil say Sega?

    @pawnslinger1@pawnslinger111 күн бұрын
  • Very well produced video that makes great points and explores the topic from a different perspective. Well done

    @ooquis@ooquis12 күн бұрын
  • Reality hit M$. A $70b acquisition coupled with a slowdown across the gaming industry meant it’s time to axe marginal studios

    @albertogonzalez1746@albertogonzalez174612 күн бұрын
  • 4:57 - 5:44 That’s crazy 😮😮

    @brennanwn@brennanwn12 күн бұрын
  • Genuinely worried about Obsidian Entertainment now. My favorite developer might be next 😢

    @EndersJEESH101@EndersJEESH10111 күн бұрын
    • Microsoft sharpening the axe, who's next?

      @lordhentatsu2838@lordhentatsu28383 күн бұрын
  • Well done Ryan for being passionate about putting your views out

    @Spiderweb007@Spiderweb00712 күн бұрын
  • Everyone should be looking at amy hood

    @Sparticulous@Sparticulous12 күн бұрын
  • What soul?

    @fabolousjada5070@fabolousjada507011 күн бұрын
  • Phil is having the full dark knight experience with now living long enough to become the villain 😂

    @kalleb92@kalleb9211 күн бұрын
    • dude was corpo from the beginning dont be fooled. He just puts on this front of being a "real gamer" and dressing like the old guy who still works at gamestop.

      @BajatheChickenMan@BajatheChickenMan11 күн бұрын
    • think of it this way, Phil is the Reggie Fils-Aimé of Xbox

      @codezero7981@codezero798111 күн бұрын
    • He was always a villain. People inexplicably ignored the rampant lies because they hated Mattrick so much and tied Xbox to their personal identity. Phil was a failure from the start.

      @Thanatos2k@Thanatos2k10 күн бұрын
  • Even if Xbox leadership isn’t making these decisions, they made ones that led to these. The ABK deal was too big, but Xbox heads probably saw the profit there and how it could prove the viability of the platform to Microsoft heads. Bottom line, Satya said “okay Phil, enough” and since Xbox can’t handle their own house, Microsoft heads have to get involved.

    @xneurosiis@xneurosiis11 күн бұрын
  • Imagine buying the biggest gaming I.P. in all of gaming. And not knowing how you're going to disrupt it.

    @benjamincurtis1412@benjamincurtis141211 күн бұрын
  • Great take on the Xbox issue.

    @marco.pereira@marco.pereira11 күн бұрын
  • How can you have a rode microphone in front of you, and have audio that bad. Shame on you IGN

    @Sheak420@Sheak42012 күн бұрын
    • lol

      @xain86k70@xain86k7011 күн бұрын
    • Bad microphone?

      @cappachino78@cappachino7811 күн бұрын
    • 😂😂😂

      @furious_dracko583@furious_dracko5839 күн бұрын
  • Well if the games don't perform.. I'm sorry you have to close .

    @ThePatrickk4@ThePatrickk411 күн бұрын
    • One of the studios closed was nominated for game of the year and made profit. That's not the metric they are using. It also wouldn't make sense because game pass exists.

      @jesse1086@jesse108611 күн бұрын
    • ⁠@@jesse1086you’re correct on the fact that Tango had a huge hit with their game. However, it’s been said over and over again, Game Pass is NOT sustainable. They are bleeding money with the service model and unless they had an unrealistic number amount of subs, it’s only going to get worse. Doesn’t help that they spent so much money on buying ZeniMax and ABK. They spent way more than they were allowed to, on top of an already no profit service plan and it’s finally crumbling down faster than they can fix it.

      @ProjectPhoenix21@ProjectPhoenix2111 күн бұрын
    • ​@@jesse1086HI FI rush surpassed it's target quota and exceeded expection for its scale. However, it's revenue is to small. Sold only like 300k. Could have sold more if it wasn't for gamepass.

      @x0Fang0x@x0Fang0x10 күн бұрын
  • And execs are never held responsible for making the bad decisions that led to the current circumstances, just the ones who actually make the games.

    @briannaapling495@briannaapling49512 күн бұрын
  • They lost me when they said “NO CURVY WOMEN”

    @elcucuy4080@elcucuy408012 күн бұрын
    • Definitely a red flag.

      @shawnbenjamin9636@shawnbenjamin963612 күн бұрын
    • That code language for latinx and african womens

      @ashokathegreat4534@ashokathegreat453411 күн бұрын
    • @@ashokathegreat4534 Huh?

      @elcucuy4080@elcucuy408010 күн бұрын
  • It's Over 😢

    @kingScotto..@kingScotto..12 күн бұрын
  • It's crazy how this specific industry is where you find an antagonistic relationship between a business making money and a happy customer base.

    @MrSamsonite23@MrSamsonite2311 күн бұрын
  • No joke, this is the best video that IGN has published.

    @marcoferraro174@marcoferraro1749 күн бұрын
  • You know what would bean interesting turn of events? When the Xbox showcase happens, Phil steps down and Reggie Fils-Aimé takes his place.

    @darkmaster24073@darkmaster2407312 күн бұрын
    • Did we watch the same video? These likely aren’t decisions made by Phil himself but from higher up. Things wouldn’t really change by replacing him

      @NoizeTank@NoizeTank12 күн бұрын
  • Even if the next CoD game comes to Gamepass, bringing all of its previous CoD titles in with it, people are now angry and mistrustful of the XBox brand. Spencer’s tenure is untenable now. He gaslighted us about Redfall, saying he got nothing but positive feedback from the testers of that game, when we’ve since learned that they begged him not to force them to make it, and then begged him for more time rather than releasing a game that patently wasn’t ready. That’s why half of that team, including the studio’s founders, had all left by the time it released. We already knew he was a liar before this culling of talent. Now, gamers don’t just feel repeated gaslighted and distrusting of Spencer, and his management colleagues, they feel visceral anger at the greed, short-termism and incompetence that his punching a hole through the entire industry. I’m cancelling my Gamepass subscription and sticking with PlayStation for now.

    @ashroskell@ashroskell11 күн бұрын
  • Phil Spencer and the fall of Xbox.

    @w12266@w1226611 күн бұрын
  • The future of Xbox is sega.

    @andrewemerson347@andrewemerson34711 күн бұрын
  • NO-ONE gets that "high" in ANY corporate "ladder" WITHOUT being a soulless sociopath...lol..Phil Spencer has ONE priority, HIS bottom line, let's not forget, dude's JUST as human AS the WORST of us!!

    @williammorales-gonzalez1637@williammorales-gonzalez163711 күн бұрын
    • While it IS true that to climp a ladder you must be willing to step on rungs, Phil Spencer's job is to generate profit, regardless of his character.

      @StaredownGames@StaredownGames11 күн бұрын
  • exactly its all about, being number one tech company in everything rather than being best or innovative in making "best" games instead

    @gpark6050@gpark605011 күн бұрын
  • 8:10... That was a deep cut!

    @acuity1980@acuity19809 күн бұрын
  • It’s funny cause it’s as if PlayStation was trying to stop the activision acquisition because they knew Xbox would probably close them down.

    @TheReason101@TheReason10110 күн бұрын
  • Isn’t Phil the one that said there should be no more sexy woman in games?

    @samuraigundam0079@samuraigundam007912 күн бұрын
    • He did?

      @NFSBeast2365@NFSBeast236511 күн бұрын
    • What a weird thing to say.

      @zaltmanbleroze@zaltmanbleroze11 күн бұрын
  • That suspense music though

    @edusszfx@edusszfx11 күн бұрын
  • Why did people like Phil anyway? Xbox was going down hill ever since he stepped on the scene. Under his leadership Xbox fans have gotten maybe 3 decent games, if that.

    @ZombieGojira@ZombieGojira11 күн бұрын
    • He’s the only CEO from the big 3 who frequently appears and speaks in public, and when he does he wears jeans and a gaming shirt referencing some obscure old IP so people fall for it and think he’s a “true gamer” like one of them and not an old bonehead who barely knows how to hold a controller like Jim Ryan. Except ironically Jim Ryan at least knew what made his console thrive: great games, and tried to make sure they had those. Phil on the other spent his time whining about how the industry isn’t growing and how people are locked in because of digital libraries while Nintendo currently has their most successful console ever despite it having 0 backwards capability. And he was simultaneously chasing a mystical audience of “3bn gamers” who were just a grasp away if only they didn’t need to spend $300-500 on those damn consoles and $60-70 per game. They basically fell for his charm, and still do, as evidenced by this video where people still believe he’s some sort of pro-gamer CEO who now has to fight and internal battle against Microsoft bean counters.

      @danissary@danissary10 күн бұрын
    • Because he wears cool shirts and plays Fallout 76.... what else do you need from a CEO for a major entertainment brand?

      @Echo__plex@Echo__plex3 күн бұрын
  • What happened to the cool game Scalebound that Xbox cancelled?

    @RamonGuthrie@RamonGuthrie11 күн бұрын
  • Song also has a chance to turn the tide further

    @linooliva3965@linooliva396511 күн бұрын
  • Xbox- “Buy Activision” Also Xbox- “Close 3 studios to account for that and cost 100s their job”

    @RandomSpecials@RandomSpecials11 күн бұрын
  • Song at 6:27 ?

    @AlexxRamos123@AlexxRamos1239 күн бұрын
  • One video someone’s microphone sounds as clear as crystals, then another video has a microphone sound like their in a tunnel

    @LittleNinjaXYBA@LittleNinjaXYBA12 күн бұрын
  • Great reporting like always!

    @PSGSKITTLES@PSGSKITTLES10 күн бұрын
  • Hey Microsoft, thanks for killing so many great game studios and ips. Perfect Dark, Conkers, Banjo, Jet Force Gemini, etc. Thanks a lot.

    @Psychomantis30@Psychomantis3012 күн бұрын
    • Halo and Gears haven't been that relevant since 360 era. Even last year's Forza was a buggy mess ! They need the 360 era people back.

      @samya1231@samya123111 күн бұрын
  • Never thought that Phil Spencer, once the savior of Xbox, would end up becoming a villain.

    @athena9029@athena902911 күн бұрын
  • Xbox has been a shell without a soul for 10 years now. Phill did nothing but harm the industry in general since he came to power. MOre intrusive Microtransactions in First party games, most of them releasing unfinished even though they have all the money and time in the world. Collecting way more telemetry from gamers etc.

    @ChrisBa303@ChrisBa30311 күн бұрын
  • 9:22 quick answer: NO

    @garnetnelson1419@garnetnelson141912 күн бұрын
  • It’s time for Phil Spencer to go.

    @walter_the_wobot2349@walter_the_wobot234911 күн бұрын
  • Great video. 👏🏻

    @ClintStryzerGaming@ClintStryzerGaming12 күн бұрын
  • Downfall of Xbox started with Xbox One when they decided it was an all rounder entertainment device rather than a dedicated games console

    @rossmmilner@rossmmilner11 күн бұрын
    • 11 years later they haven't recovered with that fiasco of presentation; it's simple, Xbox peaked with the 360, Sony peaked with PS4.

      @codezero7981@codezero798111 күн бұрын
  • Very well written.

    @JeremiahStewart102@JeremiahStewart10211 күн бұрын
  • Xbox is a shell of its former self. Once the pinnacle of gaming standing tall side by side with PlayStation at the top. Now, decrepit and crawling so far behind the competition. PlayStation is king again with Nintendo killing it in their own little happy world.

    @alexlopez2995@alexlopez299512 күн бұрын
    • Xbox still has that pinnacle. In Gamepass

      @dcmastermindfirst9418@dcmastermindfirst941811 күн бұрын
    • Bro when have they been the pinnacle they never even been number 1 they were number 2 ONCE 15 years ago bud

      @fabolousjada5070@fabolousjada507011 күн бұрын
    • @@fabolousjada5070 Gamepass alone puts them above Sony.

      @dcmastermindfirst9418@dcmastermindfirst941811 күн бұрын
    • ​​@@dcmastermindfirst9418Gamepass is crappy as hell. Just look at the sales of xbox. Can't outsell ps5 despite selling a console that is 300 dollar 😂😂

      @rayyanabdulwajid7681@rayyanabdulwajid768111 күн бұрын
  • Xbox hasn’t had a soul since the 360 era

    @TheMarine316@TheMarine31612 күн бұрын
    • Hasnt*

      @bentai4496@bentai449612 күн бұрын
  • microsoft has never understood the gaming industry from the moment they launched the first xbox.

    @beavis4play@beavis4play11 күн бұрын
  • Xbox is turn into Sega all over again.

    @WillisWheeler@WillisWheeler12 күн бұрын
  • Xbox just can't stop stepping on Lego's.

    @Slomwotion@Slomwotion11 күн бұрын
  • Profits over people. Pleasing the shareholders is more important than pleasing the gamers. Somehow, they can’t figure out how to do both.

    @kicker081@kicker08111 күн бұрын
  • The game industry needs to move in the same direction our country is moving as a whole. One giant company to rule them all and have no more than 7 companies beneath them. Give each president a ring.

    @Hoodawg@Hoodawg10 күн бұрын
  • Who’s to say those studios closing weren’t all done with the intention of making the company more manageable. If blizzard and activision were so massive and hard to merge with. Maybe they’re taking the steps they believe is right to complete the merge, and get the reigns back from obscurity.

    @EthanArmani@EthanArmani11 күн бұрын
  • Xbox needs a new ceo and i'm a sony and nintendo fan

    @fadercreek@fadercreek12 күн бұрын
    • Xbox doesn't need a new CEO. Microsoft does as sadly, Xbox is powerless against its parent. Satya tells Xbox to close studios, Xbox does not get to have a choice in the matter.

      @balfanghellfire@balfanghellfire12 күн бұрын
    • It was Microsoft, not Xbox that closed those studios. Plus, those studios were going to be closed regardless of if Microsoft owned them. ZeniMax was in that bad a spot that they were looking at collapse due to overstretching their worldwide resources, such as staff and support. So many people aren't looking at the cause, instead are thinking emotionally, and the games media are eating it up for views.

      @distortedsoul27@distortedsoul2712 күн бұрын
    • @@distortedsoul27you dont know this buddy

      @fabolousjada5070@fabolousjada507011 күн бұрын
    • ⁠​⁠​⁠@@distortedsoul27you’re thinking just as emotionally.

      @bleedingedge9045@bleedingedge904511 күн бұрын
    • @@balfanghellfire then Satya Nadella needs to resign; Steve Ballmer had a better leadership.

      @codezero7981@codezero798111 күн бұрын
  • What a great video!

    @gabopenav@gabopenav11 күн бұрын
  • great piece!!

    @jakepartain219@jakepartain21910 күн бұрын
  • Xbox need this showcase to hurry up

    @ulrich7134@ulrich713412 күн бұрын
    • It's not like theyre gonna have anything.

      @TylerFast441@TylerFast44112 күн бұрын
    • Its just going to be gears and cod.

      @sanekibeko@sanekibeko12 күн бұрын
    • They're not gonna have anything interesting and I've been with Xbox for 14yrs.

      @jonpapi_2247@jonpapi_224711 күн бұрын
    • Maybe another Fable trailor, with that wierd looking lead character.

      @mig1017@mig101711 күн бұрын
    • @@mig1017 maybe that's the default character? Maybe there will be a character creator? Like BG3.

      @zaltmanbleroze@zaltmanbleroze11 күн бұрын
  • This IGN this is real journalism 👏

    @BallinLikeMike23@BallinLikeMike2312 күн бұрын
    • Shoutout to Ryan McCaffery you a real one ☝️

      @BallinLikeMike23@BallinLikeMike2312 күн бұрын
  • The xbox/gamepass story looks like a typical american tv show. It starts of fine, they found something benefitial, they exploit it, they overdoing it and turn into something horrible, it goes boom. And they are back to where they started. "well that didnt work out. But the important thing is we learned that .."

    @nickofzo@nickofzo11 күн бұрын
  • When the big fish eat the smaller fish we're left with...only 3 fish. Imagine a gaming world without competition when games are only accessible through a subscription. We're getting there.

    @dskwared2u610@dskwared2u61011 күн бұрын
  • Fantastic video

    @KaneM@KaneM11 күн бұрын
  • Just show a studio doesn’t need to be acquired to make great games. Just make great games and everything will go from there. Passion not greed y’all

    @robertbland6218@robertbland621811 күн бұрын
    • Bloodborne,DemonSoul Nigg4 dafuq you talm bout?

      @typethings4624@typethings462410 күн бұрын
KZhead