Graphic Design Resources: goo.gl/kUXMpU
How To Find Logo Design Ideas:
Hello everyone, welcome back, many of you asked me,
how to find logo design ideas, it was really a hard question
to answer, because I can’t teach you creativity, but there is
some methods that help you get creative and come up
with great logo design concepts.
So today, I am going to walk you through the process of
designing a logo, but I will concentrate on the thinking
behind the design part.
Generating Logo Design Ideas:
In order to generate great logo design ideas, you have to put in the time into the thinking behind the design, it’s a whole process, if you follow it, you will be in good position to come up with good ideas, that works as great solution for the client’s problem.
Creative Brief:
To start the thinking process, you have to collect every
information needed of your client, and this can easily done
by creating a creative brief, It’s a simple document you
send to your client, that ask thoughtful questions about the
client and his business, in order to gather specific
information about the project, and to define your client’s
expectations.
Analyze brief, discover & research business competitors and target audience.
Mindmapping:
After sending the creative brief documentto the client,
he will respond with the information needed.
The company name is Royal Veggies Transport.
The client wanted something elegant and classy, at the
same time the logo needs to reflect the veggies aspect.
To achieve that, we will use the logo’s main keywords to
extract some unexpected ideas, that is what we call mind
mapping.
Mind mapping is the creation of a visual representation of
the words related to the main topic, then finding other
associations to these words, in order to generate creative
logo ideas.
Words Association:
After The mind mapping phase, I make separated lists,
each main word with its associations.
then I take off the words that I find inconvenient to the
project, then I make some combinations of three words,
one word from each list, so I can get some unexpected
ideas for the logo .
Sketching
Saul Bass said, Design is thinking made visual.
So after all the thinking and the research process it’s time
transform that into a visual.
So, these are the combinations of the word that I extracted
from the Mind Mapping and the word Associations.
To attend the right solution for your logo, you have to
execute all the combinations, then you filter them and the
stronger survive.
I will walk you through the execution of one combination,
which is, Carrot, Crown, Wings.
Putting in mind all the information that I collected before, I
will start by sketching.
It doesn’t require being precise when sketching, it’s only
about capturing the essence of the idea.
In fact, anyone can draw, as I showed you before in the
mood board I collected some Images, I will use it as
reference, if you don’t know how to draw a carrot, look at
a photo of a carrot, and try to do the same thing with
simpler form.
Thank You!!!
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Books I learned from : (Affiliate Links)
Logo Design Love : amzn.to/2xniLXs
Logo Modernism : amzn.to/2eX78Pb
Logo Creed : amzn.to/2xmGsPk
Grid Systems in Graphic Design : amzn.to/2wRDOzH
Brand Gap : amzn.to/2gUlmx9
_____
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instagram: / medach89
Facebook: / medachmed
Dribbble: dribbble.com/mohamedachraf
Twitter: / medach1989
______
For Business Inquiry, Email me:
contact@mohamedachraf.com
______
Background birds sound:
Dawn Chorus By Sean.Townsend
From Freesound.org
goo.gl/mPCoeJ
licensed under CC BY 2.0
goo.gl/6ksKSF
So awesome to get logo design advice from Mr. Stephen Hawking
lol
@@VirtualMusicable hahaahhahahaahah xD
xD
Wtf 😂😂😂😂😂😂😂
Lol
I was struggling to find a logo for myself to start as a new logo designer to a point where I questionned whether I'm creative enough for it, but after using your method I was able to create 3 different concepts in a very short period of time, thank you
i wish my teachers would teach like you. Sometimes i'm thinking i just wasted my time and money in school
actually my prof just taught this to us lol
agree with you, most of our lectures didn't have working experience. they just research before they teach us. I'm glad people like this guy helping us online
Satish Pabari true 😂😂😂
Yes, i wish
Feel you dude.
Really this is one of the best video tutorial I have ever seen on Adobe illustrator. His narration in clear accent of English as well as the process to discover the innovative idea to create a new logo for his clients deserves high applaud. Thank you very much. I have benefited.
The simplicity with which you've made this look is amazing. I can say that because I've watched a few now and the impact in my logo designs has been tremendous. Thank you. My logo turn out time has been quickened. Much appreciation M.A
What I got was the transforming the client information into actual object. Brilliant
The birds chirping in the background adds an unsung heroes touch to this. So peaceful.
woww just amazing my teacher say same things and now a days ,when we are started online classes he send us your video, it's very very helpful , thank you
If you are a teacher then you are a really good one! No wonder people find your videos fascinating! From many graphic design videos, you truly guide your viewers through the design process. Not just some show off.
Masha Allah. I've looked into different channels and for me your logo tutorial is the best!
Thanks a lot, I gathered a lot of how to imagine, think, and visualize a logo from your well described video, thanks once again, it has been a great pleasure.
What I like about you, is that you had explain every step of the technique clearly and straightforwardly. Thank u for your tutorial and narration in every work here.❤
The way you can see shape within other shapes is priceless
Wow this was really helpful! Thank you so much! I loved the idea of mind mapping and then combining them.
thank you, this is so far the most visual tutorial i have come across and i have learnt so much from this video, i am so excited.
For a 10-minute video, this is gold. Thanks!
I just stumbled upon this extremely helpful video, Mohammed. It was concise and easy to follow and I took away an incredible amount of information. Fun how you can keep learning-I've been designing for 35 years. This particular video was instrumental to working through I block I've had while working on a challenging logo for a new client. Thank you so much!
I come home to find a video from you, I know I’m just going to be blown away by your teaching and logo design skills! Thanks so much for making this, you’ve been a huge help to me, and I’m sure everyone else who’s watched any of your videos! Looking forward to what you have planned for the next video!
Oh, thank you so much Ezzy, I really appreciate your kind words, I am so happy to help :)
Mohamed Achraf just a follow up, do you recommend any other KZhead channels like yours that may be helpful to me? I wanna learn as much as I can! If not, it’s totally ok. Just kinda impatient for knowledge :)
Love the creative thinking process plus the creative brief makes creating an identity for your business streamlined
Love how you made list combinations then put them together and draw from that. First time I had seen or heard of it. Thanks for the info.
Man, I don't even work with logos, but your tutorials are so clean an organized that I love to watch it hahaha awesome videos
Love this video. Now, it helps me to do what i want to do in a project. The tutorials was so friendly to the viewers and not to overthink in life. THUMBS UP to you sir. Thanks
This video was simply brilliant. Thank you so much for putting in the time to make it, I'll definitely save this for reference for later as well.
How would someone be this creative and talented!!!.. omg.. I’m new to design and I’m glad I found you
Thank you so much for this awesome video!!! It is so helpful!! I really enjoy watching your videos! Thank you!!😁😁
I’ve founded your channel today, and I have to say: I LOVE YOU!!! I’ve learned more today, than 4 months in Next_U. You are clear, clear and specific!!! Tks for share your knowledges!! ♥️♥️♥️♥️♥️♥️♥️♥️♥️♥️♥️🇨🇴
omg this video is a gem. simply love the process of connecting words.this is really gonna come in handy
I have no words to say thank you, I cannot express in words how much help this video has helped me.
my professor just taught this to us and now im very interested in designing logo lol
Orderly, and neatly executed. I think this is what most creatives are missing.
it was so amazing to watch....its the first time i went through your page and honestly i enjoyed watching all of your tutorials....your thought process and concepts are truly eye catching and appreciable...would like to gain more of it....thank you for your guidance.
Thanks for the very helpful info. Subbed, keep up the great work
Thanks for sharing this tutorial Mo. Bless you .
This was a brilliant tutorial. The creative process will be so much easier now. Thank you, Mohamed!
What a great teacher! Salute to you, Sir. Co-incidently I have been thinking these days about how to get the design concept for logo, and you solved this problem of mine. Thank youuuuu
I was in search of this video and at last found it. Very detailed and excellent teaching method. Thank you so much,!
It’s great. It’s a very helpful video for new graphic designer.
Bird voices in background is feel very nice,❤
oh... legit thought that was outside.
@@xCaseylakes me 2
Can't explain how helpful the video is ! Thanking you from the bottom of my heart !
This tutorial saves couple of days of my busy schedule. Thanks buddy.
Thank you Mohammed for this wonderful video. The most important part of this tutorial is you make it simple .... keep it up
It feels like I've discovered a gold mine! This video is everything! Subscribed and going to binge watch all the videos. Can you please talk about choosing colors and right type for logos? Thanks a lot for uploading these videos! Going to share this with my fellow beginners because you deserve at least a million subs
You're welcome, and thank you so much ;))
i am ;ittterally soo happy. i was having a mental breakdown, when i wasnt understanding wt to do wt not to do but u made it soo simpler
I was struggling to create a creative logo designs, this video is really helpful , thanks for the video
Hello Mohamed: Great Job, thank you! Regards and a Hug from Nicaragua!
This just blessed me. I’ve been doing this the HARD way! Thank you!
Well i do not have words for what saying about your creativity ....... You taught me HOW to DO (not like others WHAT to DO) Simply you are the best ....
You are amazing. Thank you for you tutorials. There are lot of things to learn by your videos. It simply to get the idea and you teach it and describe more attractively. Thank you so much.
just decided to get into Graphic Design and generating an idea for beginners like is challenging but this video has encourage so and set my mine OPEN. THANK YOU.
How far you made it ?
You made the whole process so simple. Every single step is well explained. Thanks for making this video 😊
Damn! This has to be the best tutorial of anything I've watched on KZhead. Thanks alot sir, you helped me a great deal in understanding the concept of creating an identity logo.
Simple yet brilliant! You, Sir, have just earned my subscribe.
why I can't like your video twice? :/ Thank u so much Mohamed ! It's all what's I needed ! Best regards from Poland !
Very educational and very inspiring... I loved the logic and sequence of the process.. the analysis and the planning.. the illustration of the whole process was so easy and cognizable. Thank you very much..
DUDE!! You're the best. Your videos inspires me a lot!!!
I think this one is the best tutorial for a proper logo designing. It helps a lot Sir. Thank You soo much. Keep making more like these.
amazing job every time I see something from you
Thank you so much:)
Dear Mohamed. I am watching your videos from the beginning and I am totally thrilled about every new video that you make. For sure there is a reason to watch your videos as I am trying to create my first company logo based on your lessons. I am still far away from a logo that I like, but every new video brings some lights to the shades. If you ever search for an existing example that you can use for your videos I can help :D as I am still clueless about the important igredients that helps to make my logo outstanding ... Thanks for all your hard work. Keep going on.
Glad to know that and I hope you get to the right one soon, I don't really need an existing example andvI don't do free work neither Thank you
I'm in the same process! Mohamed will make we richies!! haha
You are the best ever graphic designer I have ever seen on yt
This is my first time enjoying your KZhead channel. Great work! I’m looking forward to more great content from you. Thank you so much for this informative video! I got so much out of it.
Amazing as always Mohamed. Im attending Graphic Design university and your videos help so much more than the teachers there. As I am new to most of my university's work Im very happy that I found your channel. The most particular segment of the video was the "Mind Mapping" laying out words that associate with the clients request then deleting the ones that aren't usable really puts things on perspective of what you need to do for them. Much support
agreed
Hi, I am really happy that you find my videos helpful, I will make more videos about monograms, there is some basic info you will get it from university, but to be successful in graphic design, it has to be your passion you have to enjoy doing it and learning it, try your best to get the most from your teachers, and master your craft by learning online and practice everyday. Thank you
Yes the internet will guide us :D. tbh ive been learning more from these videos then the 5 weeks ive been to uni.
This tutorial was not only in-depth but it was simple to follow and offered clarity on the point being made. No unnecessary time nor explanations were given, it was to the point. I feel like I have enough from this tutorial to help make me a better designer. Thank you so much!
This was fantastic to watch, I have learned some valuable tips! Thanks for making this tutorial!
This content is amazing: Everything simplified. Great job!
THANK YOU VERY MUCH, it was really help full !!! Two thumbs up from Madagascar !
You're welcome, thanks;)
Its always impressive to see a pro in action. You make it look so easy
Thank you so much !!
Thank you so much for helping us as a graphic teacher....a big thank you from bottom of my heart. 💐
Thanks for sharing your process with us!!!
No unnecessary shit only useful idea and influencing thoughts
Tutorial perfeito! Muito bom.
This is great! The whole process is so satisfying!
Perfectly done, I'm so impressed, Thanks for sharing your methods and strategies and realy helps me out. Much appreciated!
Mind blowing Sir🔥
That background bird sound is peaceful to watch the video 🐦
Excellent and noble work. Please keep it up!
Hi Mohammed! It's a great tutorial which answered a big question of mine "How to create a Logo". I am so glad that i found this channel, The biggest useful points are "CREATIVE BRIEF, MIND MAPPING and MOOD BOARD". Thank You So Much. Keep making tutorials. Now it's fun to work.
Thank you, and you are very welcome here ;))
Something i was looking for :)
Great!!
The best channel for learning each and everything in detail of illustrator
I liked your tutorial so much! Thank you
The way you used keywords was actually pretty smart. Never used it that way but seems very easy. Is It maybe a idea for a new series to rate the logos people make and give tips on how to improve. Kinda what Will Paterson does.
Thank you, yeah great Idea, I will think about it ;)
جزاك الله خيرا يا محمد ❤❤❤❤
هو عربي ؟؟
@@az1.z نعم
I don’t speak spanish
@@canadianswisscheese5760 it's not Spanish. It's arabic
Tounsi Nabeul fi tounes
What a greatly detailed and well-explained concept. Thank you!
wow excellent logo design advice! Thanks for sharing your process:)
A little tip: You can press the "O" key and pull the shape to the side with the cursor, to create a mirror image of half of the crown, instead of copying with alt > transform > reflect > vertical > ok :)
He probably knows just teaching us beginner folks out there :)
The quality of the tutorial is incredible..Thank you very much for these lessons.
You are very welcome
All of your tutorials are awesome. I hope that soon you will post more of your tutorials!
Really awesome!! Thanks for giving such a clear tutorial!!
8:00 u have awesome ideas 👏🏽 amazing
بسم الله الرحمن الرحيم That's really help me, Thank you so much
this is the best tutorial ever I saw it about the idea of logo .many thanks
Very Creative. Thank you so much for sharing creative ideas.
Mad respect dude.. there are many talented artists out there, but very little outstanding teachers in comparison. ps: I'm about to apply your strategy to my own workflow. Thanks for sharing this!
You're welcome. Thanks for your kind words
Thank you for your tutorial!it was as usual very useful and helpful-) at the beginnig of the video you told about creative brief and I wanted to ask if you send this brief after the potential client makes an order? Do the clients always contact you first?what do you do when you want to have/create a project for an other company?Could you help with some tipps for the beginnig designers?I appreciate it and thank you in Advance.
You earned another subscriber. Keep uploading videos. I installed adobe illustrator because of your tutorials. Thanks a lot!
Very helpful for coming up with ideas to make tutorials for, as well! Thanks!
*Mohamed you are very useful information, greetings from the cold but beloved Russia!*
Thank you so much 👌
The concept of text to speach and nature background is quite interesting :)
The combination of tools is mindblowing!!
Great video quality, you make it seems easy, very helpful.Thank you
First I like and then watch until the end :). Edit: Amazing work. I really get inspired by only looking at your videos. Thanks for sharing also the editing part of it.
Thank you so Much !!