Disney has had a factory-esque workflow of making children turn into mega famous popstars. But did you know they missed an opportunity with Britney Spears? Justin Timberlake? We all know the golden era: Miley, Selena, Demi.. but then we didn't get any stars for a long time. Now Olivia Rodrigo is the biggest new artist of 2021.. did Disney invest back in their Popstar line?
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This was a great analysis for Disney and it really goes to show how domineering they were and arguably still are as a company. The Nickelodeon episode is even better. P. S. You should do an episode about Silento, the "watch me whip and nae nae" dude and exploring what happened to him.
@@IncredibleLynx didn't he go to jail?
Patrick you should consider doing a follow-up video where you discuss on why Disney Channel failed to make stars in the 2010s.
2 artists you forgot: Ally and Aj. Ally was in Phil of the Future and they had a short music career around when Hillary Duff did
Why you forgot Raven Symone and Bridgit Mendler
Meanwhile at Nickelodeon: ignores the potential of a particular supporting actress who eventually becomes bigger than anyone Disney has produced
@Mia Broekmans Grandayy
@Mia Broekmans Giancarlo "Pete The Dolphin" Grande
@@BD-yp3ew Not really
Nick ignored adventure time which went on to basically revitalize cartoon network, and technically they also missed out on Drake's success if you count Degrassi as a Nick property
Did you seriously forget about Big Time Rush?
You forgot that Ryan Goslin was also with Britney, Justin and Christina. Even if he doesn’t have a music career. The casting directing struck gold.
Dead Man’s Bones
I was mad confused when he didn't point ryan out LMAO
@loveutill theendoftimes could have forgotten the h. That's a way it could be worse.
@loveutill theendoftimes ever heard of Auto Correct?
@loveutill theendoftimes sad I didn’t see this before the edit lol
Not to mention Ryan Gosling was also in that season with Justin, Britney, and Christina... INSANE
So was J. C Chaze from Nsync
He’s literally me
And Keri Russell
He's in the picture, don't know how he doesn't see him lol
The Hannah/Selena/Demi/Jonas was SUCH A GOOD ERA
even though we were all aware of this, i’ve never realized how black and white their strategy was and the fact it was right in front of our faces lol. great vid brotha
Saaaame such a good video
i saw u on the mgk video
Omg LLusion I love youuuuu
@@themeaningoflife1215 which video was that
@@unofficialbeautyqueen6624 machine gun kelly video that was trending
The fact that Disney tried SO HARD after Miley, Demi and Selena but somehow never made it even though the next generation was talented af is still beyond me. Bridget Mendler, Zendaya, Ross Lynch, Olivia Holt, Dove Cameron, Sabrina Carpenter,…. they made good music even outside their shows but somehow never really broke out like the other girlies. The fact that Olivia did proves that it’s better for them to go outside of Disney from the get go when it comes to music and take creative control straight away, instead of being held down by the picture perfect Disney girl image and the Disney approved songs that go with that
In the case of Bridget and Zendaya they just decided to do other stuff. Zendaya didn't like the music industry and Bridget wanted to study (i think she even has a phd now). Bella Thorne also choose to not do the music thing, she also talked about how they wanted to market her as a Rachel McAdams type but she didn't want that either.
Abt zendaya, even though she didn't become a pop star, she's a respected and acclaimed actress and even won an emmy and is part of the mcu!
@@fardiachowdhury9758 absolutely! She’s doing incredible things with her acting! I was talking mostly about the actress turned mega pop star trope Disney used to do and how that didn’t exactly work with these people. Doesn’t take away they don’t have thriving careers in other fields ☺️
Ross Lynch would have been on bar with Harry Styles, Shawn and JB if he had left his family band early. Such a wasted potential.
Ngl bridget would have but she chose to not stay in the limelight
I think it would’ve been good if you also mentioned Raven Symone. She set the standards for most Disney girls alongside Hilary Duff. Before HSM, you had The Cheetah Girls franchise which was wildly successful in the early to mid 2000s. Also China Ann Mcclain, Dove Cameron with Descendants, and Coco Jones
I'm surprised The Cheetah Girls wasn't mentioned at all. Miley literally toured with TCG to promote Hannah Montana.
it even effected the kids who grew up past that! I barely caught the end of the hype but as a kid i still new they were very prominent in Disney culture lol
Raven Symone was the Miley Cyrus for black girls of the 00s and then Zendaya and China Anne McLain picked up the pieces left behind when she left
And Ross Lynch!
I agree, I thought the cheetah girls would be mentioned too. I was born on 00 but I was still able to know them before they weren't as talked about. That's so Raven was my most watched Disney show before Hannah Montana and even when HM came out, I was still watching it lol
Hilary Duff has said that it was actually her idea and passion to pursue music, and Disney wasn't too crazy about it at first.
Making kid-friendly pop music isn't really as "cool" or profitable as it once was. This conflicts with the Disney Channel's values as a company. They had to stop because it doesn't work anymore.
yeah thats fair. Social media has redefined what is "cool"
@@Jinaria101 BOOOMER ALERT
@@Jinaria101 balls 2 also. POC and LGBTQ people aren't inherently political you're just irrelevant go watch leave it to beaver or something
@@Jinaria101 Wanting diversity in media is political...?
@@Jinaria101 Fair. I understand the criticism. But at the same time, can’t it be possible to focus on both good character writing AND diversity? Why must it be one or the other? Minorities groups are so often underrepresented in media and even if they get representation, it’s often in form of a stereotype or they’re being villainous. By perpetuating these stereotypes in media, the same (often toxic) stereotypes will be applied to a group of people. REAL people.
RIP to Ryan Gosling, he’s not dead, he’s just not a singer
At least he got a small part in La La Land lol, yes he played piano more but still sang a bit
@@thanosmaster-abel559 it has been a really long time since I have seen LaLa Land but as fair as I remember he did sing a lot in the movie. He is really good dancer too.
he is actually. he’s got a band called dead man’s bones.
You mean that guy from bladerunner and drive
And Shia Leboeuf from even Steven’s got into acting!
i believe Disney missed on Olivia just like they did with Brittany i remember when Olivia's show was airing Disney had the worst views ever literally nobody was watching the channel and i think they realized that and turned thier focus to Disney plus, which gave Olivia a chance to get a deal with a real company. also we can't forget the TikTok impact on her music sorry for any mistakes English isn't my first language
But Olivia was also on the Disney show HSM the series. That’s basically where she started to get recognition
I would say an honorable mention is Ross Lynch from Austin and Ally. Honestly that show helped launch R5 (the band he was in,, 2 of their songs were on the 1st season soundtrack) and even though they broke up in 2018 and split from Hollywood Records due to creative and image differences, he's still making music as The Driver Era with his brother and he's still acting.
Fun fact: Jessie J, the British popstar, actually wrote "Party In the USA", and she says that song alone paid for her house >.< talk about a songwriter's ultimate daydream lol
Everyone knows that
yess
Personally, I like Weird Al's parody of the song, Party in the CIA. It's hilarious and very clever.
@@goldranger5182 cool but not everyone
@@goldranger5182 I didn't know lol
I think Olivia owes a lot of her success to TikTok. You can reach millions of people worldwide in a matter of days. And all being forced to listen to the music of their fyp. Where I was listening to Disney music my brothers in their teens weren’t. But now a days with TikTok people of all ages are listening to the same song in multiple videos catered to their taste
what songs trend on tiktok can be manipulated. it´s not all organic as people think it is...there was a report about it
@@couturend and a lot of songs trend on tiktok after a long time from when it got released
@@livie2907 yeah but also is a strategy that big companies use is waiting till a song start doing well to pop them up on tiktok
@@couturend alfo media has a really great video about this
@@kittykittybangbang9367 thanks will check it out
I'm surprised that he didn't talk more about Shake it Up and Austin & Ally. Those two shows gave us hits after hits each season and most episodes were always entertaining. Ross Lynch and Laura Maurano were releasing good hits during and after the show was airing.
because no one cared about them
I cannot believe how manufactured my childhood was. I want a disney plus star era before I become an adult😭
"You can role play as a teen for so long" unless you are Jason Earles, he is inmortal.
I’d say Thomas Brodie-Sangster. He has to wear a mustache to look a day over 15. And even then. The dude is 31.
@@unemilifleur He voiced Ferb in Phineas and Ferb
what about tony hawk
@@unemilifleur Is he the actor from Queen's Gambit
@@theawantikamishra yeah he’s in that, and also in The Labyrinth and in Game of Thrones
Although he's not a musician, Ryan Gosling was also in the Mickey Mouse Club, he's the one next to Britney and he also became mega successful, coincidence? I think not! I see you Mouse! I know what you are!
Hey had a band as a side project! I can’t remember their name off the top of my head but their music was really good!
👁
@@OfficialVarsityDropout dead man’s bones
I suspected that was him!
@@BRMF yes!
I remember when Miley's Cant Be Tamed album came out. Loved the song and my grandmother hated it so much! I didnt even realize that album coincided with Miley's desire to distance herself from Disney, (i was literally 9 when all this happened lol) but it makes soooo much sense!! Good for her!!!
I know this is more music focused but Ryan gosling was also on that cast with Justin , Brittany and Christina. That cast was pretty legendary.
Had Disney kept Britney, Christina, and Justin, their careers wouldn't have went as far as they had. You think Britney, you think of toxic, baby one more time, oops i did it again, etc. Justin had sexyback, what goes around comes around, rock your body, etc. Christina had a more "tame" discography, but she still had dirrty, lady marmalade, burlesque, etc. Those are the songs that shaped them as artists and boosted their careers. Disney would have NEVER given them the chance to release those songs. Disney could have made them stars, but they could not have made them the global icons they were and are today. I think of Demi, Miley, Selena, Ariana, etc. and I don't associate them with disney or nickelodeon anymore. In their case, their shows are what started and catapulted their careers, but I associate them with their more mature bodies of work they released later on, and think of Disney/Nick as being just a little rough bump they had to go through to get where they are today.
Exactly
Literal genius
I think this is why all those stars got big upon leaving disney, and those that stayed like Selena struggle even in to the current year.
@@tr33main Selena music career is actually pretty decent rn. Not as big as here Disney days but her music career has always been solid. I think she more focus on acting more so than music anyways
@@tr33main Selena is huge, more Hispanic followers but she’s doing very well. Selena did take a step back but she’s very successful and tame
Also, can we talk about how the Cheetah Girls were basically a catalyst for all of the other Disney channel original movie musicals?
Omg... Never thought of it like this. To me, it was High School Musical.
@@lalaland2107Before HSM premiered 3 years after, TCG broke records and made history for not only Disney but TV period….There’s an article online titled “How ‘Cheetah Girls’ Paved The Way For Disney Channel’s Future Musical Movies” and it breaks down everything🙂
@@lalaland2107 But you can argue HSM is the only ever show to go from Disney Channel Original Movie to an actual Disney Movie
@@naylani7790 damn!!! That's so interesting
@@lalaland2107 the cheetah girls were a actual singing group tho
as a kid i always thought getting on a disney show was the golden ticket to stardom back in the early 2000s. i remember they always had the sweepstakes where you can actually meet the celebrities n go on a cruise or something.
I still remember my sisters Lizzie Mcquire themed makeup. I don't have many memories of my old home in Rhode Island, but that's one that sticks out the most. I remember sneaking into her room for my older bro and she had this N'Sync sliding figurine (think a funko pop and rubixs cube combo thing with a head, torso and leg piece all connecting on a swiveling thing) and the smell of the makeup. I remember I snuck in, stole this CD player she had, tripped and spilled all of this nail polish and glitter EVERYWHERE. God, she was so pissed. Now just imagine a like... four or five year old, covered in glitter, telling his mom and older sis that 'nope. I didn't go into her room'
Zendaya has spoken out about not pursuing a music career due to a bad contract. She has vocals but chooses not to go down that path. She encourages young actors & artist to read their contract, study & understand it.
She never had a good voice tho
@@nella8555 she actually has a nice tone and a decent range which is adequate popstar material
@@nella8555 it was okay.
I’m gonna, I’m g-g-g-onna swag it out
@@nella8555 have you listened to something new?????no you are just a hater, period!🤣
Tbh Zendaya could’ve gotten just as big, just look at her single ‘Replay.’ But she knew to distance herself from Disney, and pursued her own thing… and today she’s making movies with Marvel, etc., she’s pretty damn well-off. And at no loss of mental health and exploitation many female stars faced under large corporations. Her team knew damn well what they were doing. I’m biased for sure, but all those stars (female ones specifically) had some sort of mental break trying to break free of their roles from Disney…
look at little mj junior, she doesnt cry
Marvel is owned by Disney though
@@sadi215 omg she lowkey went full circle then lol..
She still works for Disney and never left lmao
@@shaina8947 technically yeah but she’s more respected now because of marvel and other movies and shit and at least marvel will let you say things that mature audiences like
Dude I appreciate the work that goes into these videos, you’re doing so much it’s amazing. I never knew half of these things, it’s so insane to think about.
I remember that one of the former stars said, that the company checked how they act in public, what they say in the interviews, what to wear,ect... It shows,that at Disney there is no space left for coincidences .... I can imagine and understand why Demi, Miley and others wanted to leave the factory and are still mad and traumatized by now
I think Disney has realized that adolescents just don’t watch “kid” shows like they used to. I watched Disney channel well into my teens, but I don’t think teens these days would really watch those kind of shows, or watch much TV at all. They’re busier watching TikTok and other stuff on social media. You get a show now like High School Musical the Series which yes, has a trash name, but it’s clearly written as something more for grown fans of HSM than for actual teens.
i think the names fun to say, i like it plus free promo if everyones talking about how hard it is to say 😭
As a teen currently, I can say that in general we watch A LOT of tv, but we basically binge whatever we're watching and it's all stuff from streaming services. Like, compared to when I was a kid and actually watched kid shows on tv, now I just binge multiply shows at once. Also, the popular "teen" shows now are all super dark compared to old teen shows, like, when I think of teen shows now I think of Netflix or CW. But also you're right in the fact that there are a lot of times we just watch youtube or tiktok. I can only speak for people around me and myself so obvs it does differ a bit depending who you talk to and where you go, but this is my insight
@@nevehughes6111 Right, I just can't imagine most teens these days binging sitcoms on Disney Plus. When I was a teen (10-12 years ago) it wasn't uncommon for people my age to be watching Glee, iCarly, and Hannah Montana all in the same week.
@@nickit7655 I think you'd be surprised. I know plenty of people with Disney+ who binge show on it (including hsmtmts and glee) as well as cartoons, maybe not on Disney but they are targeted towards kids. Maybe not the same shows as 10 years ago, but mostly because there are just other shows now. Also for people like me who are late teens, we still kinda grew up on hsm and some of those 2000s shows. I know a lot of people who watch more kid targeted shows as well as adult targeted shows, I think it's just more a case of we binge TV a lot and there's so much out there available that we aren't limited to channels
The first season of that show was geared toward fans of the movie. The second season felt way more kid-ish and was a huge step down.
I can’t be the only one who thinks Olivia rodrigo overnight success came from a rich business man in a suit who said “she’s gonna happen” and then pressed a button and she was everywhere
Nah but definitely happening with these tiktokers
that's an overly simplified way to say that she's an industry plant, but a lot of people would agree.
Tiktok maan
Taylor's backing her help a little in some ways, since medias left and right putting a spotlight on her being a taylor swift fan and one of the biggest fandom of course she's a swiftie - so majority of swifties hyping her up on social media really boost her name and music.
Course. Lol.
The way you only mentioned the disney actors/actresses turned musicians that struck gold in that 2006-2008 time frame but there were many other attempts like Aly & AJ (love their music actually)
Incredible case study! I love your work, it's a fascinating watch to have the stories of nostalgic childhood icons unpacked, and so well; I feel enlightened, and thoroughly entertained!
Damn... you completly ignored Raven Symone and The Cheetah Girls. Cheetah Girls, even without Raven, went to have an album outside the movie franchise and three world tours
right!!
Cheetah licious Xmas still my jam
Maybe he didn’t count her because Raven was already successful as an actress before Disney. Her come up was different but I do agree he shoulda mentioned the cheetah girls because the formula was still similar
Cheetah girls omg that takes me back. I love those songs
@@ThaCanvasDon Jonas Brothers was successful before Disney as well. That's actually why they got their own show.
Disney was so good at making their stars marketable and the face of their company. Most of them just couldn’t handle that much fame at a young age.
They were literally so overworked and working with people that were not so safe to have around children, Demi was literally raped by someone who worked at Disney as a child which is so sad.I’m sure Disney was just worried about money not about their well being which is why so many of them lashed out to leave
@@YenellyT yea Demi was in an unfortunate situation, but I wouldn’t say they were overworked, majority of actors from kids shows say their time on set was fun and it didn’t even feel like work. Even skye Jackson in a recent video she made that everyone always had a great time and and she would often hang out with the cast of other shows cause they filmed in the same lot , and everyone would get together and play basketball or something when they weren’t shooting. Now maybe Selena , Miley and Demi probably had a Bigger load on their shoulders because they were pushed as the role models, were the leads of their own shows and they had to keep up with they’re music careers. Even tho they were young , without all that hard work they probably wouldn’t have been as successful as they became and till this day they still a lot more relevant compared to other Disney stars. And others that had bad experiences were put into the industry by their parents and didn’t even really have the passion to be in the entertainment business to begin with like jennet Mccurty. The media doesn’t help either when they make minor things that most teens do seem like a bigger deal just because they play a innocent character on tv, that adds to the pressure for some people.
@@YenellyT that’s not Disney’s fault she was raped tf without Disney they would be nothing period Disney made them dance lessons vocal lessons period
@@YenellyT also just like Hillary duff they could have left at any time
@@person8520Uh it is definitely Disney's fault . They should have put measures in place to protect their actors, especially if most of them happen to be kids and teens. It's not a coincidence that most of their actors later on come out with stories of abuse of some sort. But does Disney learn a lesson? NO!
I'm obsessed with these videos. I'm on a Patrick Cc binge rn. Someone help me.. I can't stop
Seeing the marketing mastermind behind my childhood is weird
Living through the 2008-2010 disney era as a kid was crazy
Disney Channel peaked during this era
frrr
I remember watching the debut of several of the shows and movies mentioned. It makes me feel so old now. It didn't feel like it had all happened almost 15 years ago
2002 -2010 actually that was Disney’s golden years
Wouldn't say crazy.
Radio Disney was huge in keeping the songs in kid's heads. They didn't need traditional means of promotion for their own content. Wild stuff.
People underestimate Radio Disney. That was escape to listen to while doing homework or chores. I didn’t know anyone my age at the time that wasn’t listening to it, regardless of what they looked like. A lot of people think it was just rich suburban white kids listening when at the time, they honestly targeted every audience. So we all ended up talking and becoming friends with one another in a way that wasn’t common before. I think it’s one reason why so many of us loved Disney growing up. The only time Disney became less interesting was when it became mostly very white after 2010 to the point that it wasn’t as fun to look at anymore.
I remember Radio Disney would also constantly play short versions of the songs during ad breaks which kept it in kid's heads even more.
Radio Disney we’re all ears! C’mon everybody do the hamster dance! Lol
Speaking of Radio Disney, remember when Fall Out Boy was on the Radio Disney Music Awards? And when they were in Big Hero 6? And they got P!ATD for Frozen 2? Next thing you know Disney probably will get MCR or Paramore for their next animated movie.
Omg I totally forgot Radio Disney was a thing.. unlocked memories I forgot existed
I lived through this. I was the target audience and man they got me. I was obsessed especially with Miley and Selena. And they crashed just as I grew up and lost interest lol. Crazy to have lived it.
Actualy, here in Argentina there is a singer called tini Stoessel that raised her popularity for being in a Disney show called "Violetta". Her career as an actress started in a kids show called "patito feo". She is now a famous pop singer
Calling it a factory is so painfully accurate because in Demi Lovato's newest documentary they were saying that they literally filmed the camp rock movie and then immediately went on your to promote it, got home and started recording an album, then went on tour for that album, got home and immediately started filming Sonny the TV show, then went on tour for that album, etc.
Olivia said herself: She told Disney she didnt want to have her record contract with them as she wanted to express herself however she wanted
I'm convinced that in order for her to be successful to gen z kids, Disney actually asked her and is going to ask its new stars to pretend they aren't releasing music under Disney and have their own "creative control". This is the exact narrative that would make her seem edgy and not just some kid in the Disney machine. So you are expressing exactly what Disney wants you to express and makes it more likely for everyone to listen to her. I mean, isn't it odd that everyone knows about her little "rebellious" attitude about signing under a Disney contract? Seems like its being overly marketed as part of her image.
@@talksweet5397 very interesting take. And also coincidentally, hayley williams helped worked on a couple songs I think with Olivia Rodrigo and one of those songs sound kinda like a Paramore song. Which Paramore is more known as like this pop rock punk band
@@talksweet5397 Kinda far fetched in my opinion. That sounds like some conspiracy theory lmao first of all it isn't that weird to market her creative control over her songs(and its not that hard to believe that she DOES have creative control when she's been posting her songs on her social media before hsmts was even a thing). Plus she's signed under greffen records.
@@seb______ It sounds alike because they use the same chord progression. The same chord progression that hundred other songs also use.
@@PrincessNana08 yes, for example boulevard of broken dreams- Green day and We are never ever ever getting back together- Taylor swift
Dude your voice has such a calming effect on me. Thank you
My guy i love the authenticity so much, I’ve been bingeing these videos.
I’m surprised you didn’t mention Raven, That’s so Raven broke many records and was bigger than Hannah Montana at one point and the Cheetahs girls paved the way for a a lot Disney musicals
Exactly
Right! Raven was THE original Disney Channel it girl. The Miley blueprint came from Raven
It might be because of how nasty she turned out. She literally complained about being over sexualized since she was on the Cosby's as a kid, and is now repeating the process as an adult on her new show.
THIS!!
@@the.artist72263 Hilary Duff was that.
Zendaya seems to be one of the most talented young artist that worked at Disney, even though she didn't follow the same path as the others.
Yeah she seems to have a better career in acting than in music
She was the best actress out of all of them.
She tried her hand at music for a while, but realized she liked acting better
look at little mj junior, gonna cry?
@@lilxtasy4936 Stings doesnt it??
Pat you’re the first person that I subscribed to in yearsssss!! Love your knowledge and research, you’re killing it, keep going I am so proud 🔥🔥🔥
@PatrickCc, I know I’m late to this video. But your kinda blowin my mind rn. It’s like I’m watching my childhood in one compact video. I remember exactly when and where I watched THESE MASTERPIECES DISNEY MADE.
Ashley tisdale was SOOOO underrated. she deserved better. headstrong was such an iconic album. warner was the one who supported ashley not hollywood. hollywood records adopted vanessa.
facts.
I loved Ashley’s music and yes the album Headstrong so underrated! Love that album! My favorite is Suddenly.😇😍
@@andreasmeelie1889 suddenly is a beautiful song. It used to make me cry for some reason lol. I also really loved he said she said.
She is too Britney thats why she dindnt make it
he said she said was a BOP.
The impact of Alex on Wizard of Waverly Place was enormous, she literally shaped the Gen Z
She's iconic, probably the best disney protagonist imo
Um no
@@panda22518 um yes
@@fakename8713 Raven: am I a joke to you??
12 y/o me literally took her personality
A lotta nostalgia in this one. Damn. I had forgotten about so many of those shows and movies
Interesting stuff, and I didn't watch or listen to any of it, but it's impressive. A couple of things: First, having a channel or record label was a fantastic infrastructure until everything diversified with online music and shows. Attention is a currency, and Disney figured out how to use the popularity of a show to bankroll a record with audience attention, then maybe another record and a movie. That's a perfect example of synergistic marketing. Second, attention is also finite and fatigue happens. They started to slump even before the platform shattered, so they might have figured out where their limits are. Assuming they figure out how to use online platforms, it could happen again, but they need to know when to stop, or at least when to move on to a new, younger star. Great video.
Olivia's fame from disney is reminiscent of Ariana Grande's fame from nickelodeon in the sense that both artists were noticed and signed by other labels despite their talents being showcased on their original shows. The only difference is that Olivia played a major role in HSMTMTS while Ariana didn't get a single solo on Victorious.
Aly & AJ? Idk how their album did, but potential Breakup Song was everywhere in the early 2000s. That song is still good today!
Aly & AJ aren’t famous outside the US and outside of the 2000s. All the others in this video are famous world wide still up to this day.
theyre making cool indie poo nowadays, i love their stuff
*late 2000s
honorable mention but not nearly on the same level
@@RR-js4nl yep, also the cheetah girls
Just found your channel and love the deep dives.even if a bit dark. Great work, H2O cheers!
The rise of social media is probably the main reason why the Disney machine came to a halt in 2012. You suddenly didn't need the support of a record label or television network to become successful, you just needed good content that went viral. This type of success pipeline continues today with TikTok, which I argue is almost a spiritual successor to everything that proceeded it.
Another interesting fact to look at is just the larger awareness of how a lot of labels mistreat and exploit new talent. Taylor Swift, for example, is very vocal about artists' rights to their work. That self-advocacy didn't exist in the 2000s/early 2010s, so it was much easier for Disney to milk their stars. Olivia Rodrigo owns her masters and insisted on it because she saw how others were screwed over, and I'm sure the mouse would've never given her that
That's a really good point. I think with the rise of social media, a more "progressive" media, and even youtube video essays like this one have all contributed to this sort of demystification of the entertainment industry. I mean, Britney Spears has been all over the news recently, not because of new music, but because of a legal case that is a clear example of how these huge popstars can be exploited and controlled. As you said, aritsts have more self-advocacy than before, and even fans are more aware and sympathetic to the artists they support. I did not know Olivia owned her masters, that's great! I know at one point The Weeknd had exactly that advice to new artists starting out: own your work.
Taylor Swift is not the first artist to talk about and being exploited for music. There were many artists that were vocal and huge who talked about being explolited from their labels that were bigger names than her. Prince, TLC, Toni Braxton, Michael Jackson, Mariah Carey. Taylor really didn't do anything special in terms of getting artists progressive record deals. It's just about having a good lawyer at the end of the day and how bankable you are as an artist.
what does "owns her masters" mean? my mind is thinking a masters degree but she's 18 so i doubt that's it 😅
Additionally Taylor made a lot of money on her music unlike the artists listed above.
@@SR-zv5ue They never said she was the first. She's just helped put a spotlight on it because she has a huge platform.
I'm so so glad I grew up with this disney era, the hsm-miley-selena-demi-jb era. It was amazing. I remember each one of these releases (except for the lizzie mcguire one, I was too young at the time). I remember when hm aired, when all the hsm movies aired, I remember voting for miley to make an appearance in hsm2, I have all the debut albums of these artists including hillary duff's 😍😍
The last clear memory I have of my now dead aunt was us watching the high school musical 2 premier. She made popcorn and we sat and watched it. We loved it, I didn’t know she would die two weeks later. It really was such a nostalgic and fun time. We will never have anything like that again. Especially with the rise of Disney plus.
@@Honey-rp6zx so sorry for your loss
Girl, I remember Lizzie McGuire, as I was part of that era! Oh, it was such a wonderful time! I miss that era.
i wish i could've experienced this. alas i was too young.
Right I was born in 1999 and I experienced all of that but I do remember Lizzie McGuire because my sister was born in 94 and was a huge Hilary Stan. My son was born in 2019 and I sometimes think about how he would have never experienced any of what I experienced as a child.
I bet some kids/teenagers must be jealous they couldn't live what we had from 2001 to 2010. Like imagine watching Lizzie McGuire, Hannah Montana, HSM, Wizards of Waverly Places, Camp Rock, Jonas, Sunny With a Chance, and enjoying their music. I mean, if you like pop music that was the best time to be a kid/teen. They kinda raised me. I know everything was made up by Disney but i don't care much, like, they got what they wanted from me. The only thing that bothers me is how they treated their stars. They exploited them, they took every last drop of juice they could from them, until they managed to leave. And almost all of them had part of their lives ruined. That's the only thing I regret, enjoying everything while they suffered.
Bruh I feel like this video is SO perceptive and investigative - like the journalism work here is 10 out of 10. I feel like my mind is blown, the idea that Disney felt like they missed out of child stars so they double downed on kids in the 2000’s.
Selena was definitely the last stronghold when it came to shows and music for Disney. Wizards finale was one of the most watched and then her Stars Dance album did pretty well. Obviously Demi was super successful with Disney but her show ended by 2010 and she kinda fell down after she left Hollywood records- I feel like Selena had the most smooth transition out of the three cause she was the most followed person on Instagram for a very long time (until like 2019 but she’s still top 5) and she didn’t have an overly sexualized era or a scandalous era like both miley and Demi had .
Selena’s music was not the stronghold. If anything it’s Miley by a landslide. Don’t you remember how big Hannah Montana was? All her tours sold out quickly and her albums were number 1 in the country for a while. And Selena is heavily manufactured with her music, she doesn’t write any of it and all her songs cater to the pop scene when Miley and Demi have taken a different route.
@@Ashley-km4qi I think you miss the part when she said "the *last* stronghold", not "the".
@@Naahi95 she still wasn’t the stronghold
Demi “fell out” by 2010 because they went to rehab that same year. It basically stopped the trajectory their career with Disney was going in. Fortunately they maintained their fame with their music when they came back and had more creative control over their music
@@Ashley-km4qi idk if u can actually properly read but she said "THE LAST STRONGHOLD"
I think what sets Olivia apart though is she's thriving in the modern age of the internet. Like once she reaches a certain point (and may already be there), she won't need Disney, they'll need her.
at this point shes cut all ties with disney, minus her finishing the last parts of her show and thats it. after that she has 0 ties to disney
@@DR-fc1ey yeah only her acting career is with disney which many people have already forgotten about so she just needs to finish the shows contract and she’s free from the mouse
Oh trust me, Disney doesn’t need anyone
@@killerqueen9120 Exactly. They always find new ways to make money.
@Kirsten A like every other big artist
I love how Patrick is enjoying this, the laugh and all in between narrations is so good energy
I'm sure most already know this, and it surprises me that Patrick didn't mentioned it, but in this photo at 03:26 not just three became superstars; the boy next to Britney is Ryan Gosling
While HSM cast didnt go on to become pop stars, I'd argue HSM itself made a much bigger impact, especially on international markets. I remember so many kids were trying to dance All in this together and its really nostalgic for my generation. Kinda was a precursor to kpop dance videos.
To me, HSM WAS the beginning of it all. It swept the nation, even for teenagers like myself at the time. Everything that came after it was part of that hype train and no one knows why HSM was lightning in a bottle, it just WAS.
Not a precursor to it since kpop has been there even way before (if anything it was inspired by some jpop before growing into its own thing iirc) but i guess that's the closest thing we got that's still iconic to millenials 🤔 as spice girls was to other gens and even the more risqué PCD lol
I remember during high school, when we were given group assignments to make a musical, we all went with HSM, even if I never fully watched it at that time
kpop dance videos was just inspiration from black artists like janet jackson etc not hsm 😭.
We had to do a All in this together dance routine at school. HSM for me came out just at the right moment, I was 7-8 years old and it was the one thing everyone in my class was talking about. After that of course my interest in dance routines and music in general (especially music in English from Disney) peaked. So for me HSM was indeed the beginning, what a time…
Being a kid during that crazy Hannah Montana, High School Musical, Jonas Brothers period was the BEST! Such great memories
Not if you're an animation fan like I was.
It was the best hey girl!
@@Launchpad05 the whole CN Real thing….
2009 was like the biggest year of the Disney channel. The brand recognition was off the charts. It kind of crashed in 2011 when The Jonas Brothers, Miley, and Demi were no longer there losing like 3 major groups at once. It probably wasn't a good idea for them to cancel jonas after the 2nd season even with low ratings.
@Jackie Stevens I was a preteen during the 2002-2004 era when Disney Channel was called “Zoog”. Back then it features shows and movies that were kid-friendly and portrayed realistic teens/tweens doing regular teen stuff.
This is brilliantly put together!
Slightly suprised that Radio Disney's NBT wasn;t mentioned, because the second iteration of it would have Disney make some money by featuring some artists who had a little exposure already such as Fifth Harmony, the VAMPS, Becky G, Olly Murs, Shawm Mendes, Camila Cabello, and Alessia Cara who would win best new artist at the Grammys.
I feel like another reason everything seemed to end in the early 2010s is because my generation (late 90s - early 00s kids) were starting to grow out of our own Disney era. I was heading into middle school by then and had stopped watching Disney and started watching shows targeted more towards older teens and even young adult shows. But yes, the growth of social media and popularity of smartphones definitely contributed a lot, too.
The same happened to me. I started to find myself not nearly as interested in the newer Disney shows once I was in 6th grade. Occasionally, I'd watch an episode of a show that I had already started watching and enjoying when I was younger, like Good Luck Charlie or Wizards of Waverly Place, but I tried to get into watching shows like Ant Farm, Jessie, and Shake It Up, but I just couldn't enjoy them. It's not that the shows are bad, but I was officially coming to terms with the fact that I was now "old".
True
@@elizrebezilmadommdo1662 yes exactly! I would still watch ant farm, jessie, GLC, and other shows released during that time and would enjoy them for the most part, but they weren't as good IMO compared to HM and wizards. So once THOSE shows ended I really stoped watching
also it should be mentioned that in that gap, while Disney US wasn't doing anything, Disney LATAM was constantly trying to put artists out. Disney LATAM had peter punk which was basically the story of Peter trying to be big with his band, then there was Violetta which basically created one of Argentina's currently biggest singers, Brazil had que talento that was a series to promote College 11 that was a duo signed to Disney. And it also had Soy Luna which was kinda like violetta
I was born in 2001 and in 2013 everyone i knew was in their whole teen beach movie phase at 12 and 13 years old.
Man this is so twisted. Screw Disney, they literally experimented with children and squeezed them dry. The fact that so many of these stars had public meldowns too probably put a halt on their plans as well.
You could argue the whole school system is a children's experiment to make them functional and productive adults. Not giving them an education and letting them experience the harsh reality of capitalism is equally as bad too.
@@triadwarfare Not having a normal childhood usually fucks somebody up later down the line when they're adults. Now it's not always, sometimes they are able to avoid complete breakdown if they have a good support system.
@@triadwarfare capitalism
Oh no, some kids made millions, poor them.
@Emily R You are neither, so talking hypothetically isn't so mighty.
Disney in those days reminds me of Hollywood's Golden age, where they abused the stars in every way to get more and more out of the talent (product) as long as they can before the person either dies, quits Hollywood forever in disgust or has a breakdown. It's a sick industry
I been drinking loads of water and iv only just realised that its because iv started seeing your videos... never used to really drink that much water before.... now it seems im addicted, thanks man
Small artist can make a HUGE difference with let say a 2000$ for promoting or better producing their songs. Now imagine a whole multi billion dollars company is backing up your music, it’s actually a surprise that these artists are only with this popularity considering how much it helps to have a whole company supporting your career
Popularity can only take you so far when it comes to music , you still have to consistently drop top 25 billboard hits to say relevant . Even with lots of money and promo that’s tuff to do. Plus it’s hard to get the mainstream to listen to pop music targeted towards kids
I really don’t understand how they missed out on Christina when Mulan’s “Reflection” was what jumpstarted her music career.
That’s because she was already signed to RCA Records, that mulan song she recorded was just a side gig.
They missed out on Christina when she was like 13-14. She was already 16-17 years old when she recorded Reflection.
@@hotepx2935 not true, “After recording the song ‘Reflection’ for the Disney movie Mulan (1998), Aguilera signed a recording deal and released a self-titled debut album of dance-oriented pop music in 1999.” She got signed BECAUSE of Reflection
@@qiqisongs but she didn’t sign with RCA until after she made reflection, Disney should’ve heard her talent on that and signed her themselves instead of letting her leave.
@Kirsten A she wouldn’t even have had the opportunity to record Genie without Reflection
the mid to late 2000s was a great time for disney channel, I'm glad I was there for it
I’d argue that Annette Funicello from the original MMC was the first Disney made pop star. She was the only one from the show to be chosen by Walt Disney and after she sang on a serial episode it became popular and she started a music career
The Cheetah Girls definitely played a part in the success of Hannah Montana. That movie had a lot of “girl power” moments and songs, which is probably how Disney thought of songs to write for Hannah Montana
You want REAL 'girl power', watch 'Iria: Zeriam The Animation' instead.
@@Launchpad05 Lmao, thats a throwback classic
I honestly preferred the Cheetah Girls over most of the Disney Channel musical shows/movies. Especially the first movie (I didn’t like the sequels much). It was a good role model for diverse girls of color and teenage girls following their dreams and working hard for it. That’s the kind of message that todays youth desperately needs.
I really liked Sour as a debut but it is definitely naive to think that she was homegrown in any way shape or form. it is impressive though that Sour’s writing and production crew mostly just boiled down to Rodrigo and Dan Nigro.
it has that Gen Z appeal and it suits the demographic of the audience, that's why it's so famous.
Yea I wouldn’t say homegrown but “industry plant” is a reach. Simply because she wasn’t necessarily hiding label connections it has been straight up and embraced it since the beginning.
@@JRNova11 definitely agree. for someone who has huge label and industry connections she definitely has a lot of free agency with what she writes and that’s super cool
I wonder if dan nigro is related to laura nyro....
@@ladiorange I just looked it up, it appears not. that would be pretty sweet though.
Your analysis skills are truly dope
Wow, amazing, this is hands down, the most entertaining and interesting video I've ever seen on KZhead. Great video, man. 👏👏👏
OMG Patrick could you please cover Nickelodeon's attempt at creating pop stars? I remember watching Victorious and Big Time Rush as a teen and being like "wait are they famous on the show or are they pop stars in real life?" lmfao
Nick only succeeded with ‘’The Naked Brothers Band’’ IMO Victorious had one hit I believe and it was ‘’Freak the Freak out‘’ I don’t believe any of the songs charted after that Victoria Justice music career was a flop. Jennette Mccurdy didn’t even really want to do music, Miranda Cosgrove wasn’t that invested in her music. BTR had one Gold song I think which was ‘’Boyfriend’’ which it went gold prolly cause of Snoop Dog, the show cancelled Its not really much to look into to be honest mostly all Nick stars flopped besides Naked Brothers Band
@@Solavation Damn you forgot about ariana grande lmfao
@@idk4435 No Arianna Grande doesnt have any records with Nickelodeon Records as Arianna Grande, theyre all victorious tracks. all her records as Arianna Grande are on Republic she went on to a music career after Nick. They really didn’t have anything to do with her post victorious as far as I know and I wouldn’t say Nick built her pop star image she managed by Scooter Braun Lol
@@Solavation Nickelodeon made her tho
@@Firedogies noooooooo not the case at all Arianna was on broad way before nick lol they didnt make her die they boost her visibility sure but, saying Nickloadeon made her is like saying she was nothing before victorious which is hardly the case
I still can't believe this was truly my entire childhood. All their careers, I was watching before my eyes and in a way living it with them without knowing what was really happening behind the scenes. Disney channel will never be the way it was from late 90s to 2012 after vine and ig started.
Yup I said the exact same thing!
We love your content coverage here at the studios awesome stuff ! 💥
thanks for the breakdown, it's great everything worked out for them. this might sound bad, but sometimes i just feel jealous of the opportunities people get in the US. anyways everyone has their own path. thanks for sharing the detailed breakout on these.
Wizards of Waverly Place is my absolute favorite Disney show ever
It's one of the best for sure
for me it's phineas and ferb and gravity falls
Same
An interesting addition to this analysis is Disney In Latin America. There’s this Argentinian (Tini Stoessel) who started as an actress on a Disney show (Violetta) when she was idk 16 maybe. She sang on the show and on its soundtrack. She made a movie about the same show with them (again with a soundtrack). She then went on to release two or three album WITH HOLLYWOOD RECORDS as her label and she is the most listened to Argentine singer in Spotify (or something like that). She has done tours over Europe and South America. Edit: her albums slowly progressed to more mature aesthetics but they’re all under Hollywood records.
Oh yeah, I'm from Poland and I still remember how big the show was around here (same with "Soy Luna" actually). I was really surprised when he mentioned the years of their peak popularity as a gap, but then I found that these shows have never been aired on Disney Channel in the US (apparently they thought the telenovela format wouldn't apply to the American audience). Disney was still thriving, just not in the States lol
From the US, I love Soy Luna and Bia, and saw them on Disney+. The Violetta soundtrack went platinum in a bunch of countries. Tini was 14 when Violetta first aired. In 202, Tini was named Billboard Argentina's Artist Of The Year. I love her music too. I feel like she would get so much more recognition if she went with a record label with less ties to Disney. She's really talented.
ooh i loved TINI's song "Got Me Started"!
@@user-ih4so4gx3r They rarely air foreign programming on English-language TV networks in the US. Even shows from the US, AUS, NZ are rare; Canadian shows have a slightly better shot because the accent is similar. So non-English programming wasn't going to be dubbed into English on Disney Channel, and they don't own a separate Spanish-language channel.
They pushed mexican Karol Sevilla with Soy Luna as well. Disney Latam tries to make shows from time to time but those were the two major musical ones.
I swear you the only person that could cover drill and disney and not seem strange bro.
Growing up, yes. I used to watch Disney and CN sometimes in middle school, but by time I was in high school, I watching True Detective, season 1. Maybe I grew up, or maybe I hadn't watched real TV before.
So the Jonas Brothers debut album was the only one that went platinum without the backing of movies and TV shows I guess, they were already making music and performing before Disney picked them up so it makes sense.
@Call Me, BLEGH Me, If You Wanna Reach Me Yeah, true, but it wasn't directly piggy backing off of a certain TV show or movie for success. They were the only ones who started with an album first and then went on to do movies and other stuff.
@Call Me, BLEGH Me, If You Wanna Reach Me Jonas Brothers did actually have music before Disney, Nick Primarily they got signed a bit later. But youre right SOS used to play all the time; But I also remember other movie tie in songs like Year 3000 and Hold On. Also they used to play the hell out of ‘’Look Me In The Eyes’’ I’m honestly not ashamed to say some of those songs were bops and I was a fan of JB. I havent played there new shit tho at all
@Call Me, BLEGH Me, If You Wanna Reach Me The Jonas Brothers did a remake/cover of “Kids in America” to promote Disney’s Meet the Robinsons movie. They covered “I Wanna Be Like You” for a re-release of the Jungle Book. They covered “Poor Unfortunate Souls” for a re-release of The Little Mermaid. Their song “Hold On” promoted Disney’s Johnny Kapahala: Back on Board. The band sang a new version of Disney’s TV show American Dragon: Jake Long. They stared in the Camp Rock franchise and had their own TV show. Disney premiered their own 3D concert movie like what they did with Hannah Montana.
It was also when the internet and social media was picking up! And they leveraged it. They posted everything on KZhead and they used to do livestreams and stuff
Yeah cause the formation of their band had nothing to do with Disney at all. They were also musicians first, that's why even after getting a show on the channel, what they did onscreen and what they did for themselves could be seen as separate entities
It's kinda funny how the one they missed out on (Britney Spears) is the most popular/influential to pop music of the listed stars. She was everywhere and worldwide in the 2000s. I don't really see Miley, Selena even Olivia etc. having that level of popularity even if they currently are 'hot'.
Still Miley is famous and everywhere
Exactly!! Britney Spears is literally the princess of pop 😌
Well Britney came onto the scene when the music industry was different. Without youtube it was a big deal when we were kids to set aside Sunday mornings to watch your favorite music videos or tune into the Sunday night top forty to listen to your favorite songs, because you couldn't download them, so you remembered them. A lot of money was spent producing albums and hiring the best people. These days the albums are rush jobs produced in-house so you forget them the next day. Plus digital music wasn't a thing so you only owned music if you really liked it, having to pay a lot of money for the album, and there was less stuff being broadcast competing for your focus. Popstars these days are a dime a dozen so it's much harder to get people's long-lasting attention. Plus she was the first teen blonde bombshell popstar of more modern times so she was memorable. Record companies tried to emulate the model but most of them just faded away after a few hits.
@@dynaa4168 not really. Selena is definitely more famous but I would say britney is still at the top
@@dynaa4168 Miley wouldnt stand a chance to compete with the prime years Britney in early 2000s. I even doubt she could go against Christina to be honest.
watching this, they kept our lil selves on our toes. as youre listing each project, i remember them dropping and how i felt as a kid when they were. disney was onto something 😂
I’m glad I found this video today this is very profound… Especially when you look at Brittany and her come back release as a tiny dancer she looks like a tiny dancer locked up in a jewelry box to me dancing in her old living room over and over it’s very sad and I don’t feel like things are better and it makes so much sense to me how Disney has a dark hold on her
Latin American Disney sort of used this same formula too: from 2012 to 2015 aired the Argentinian TV show “Violetta”, which was about a musically gifted teenager who moves back to Buenos Aires with her father after having lived in Europe. They casted the 14 year old Martina Stoessel to play the protagonist; the show had multiple records and tours. Today she’s one of the most successful Latin American musicians. Her artistic name is “TINI” and her music is dope, by the way.
As a South american Violetta was such a huge sucess is South america
I’m from Europe, Violetta was the big thing here too
I love her
Oh my God I completely forgot abput that show. Im eastern european, and I just remember how all the girls were obsessed with it and we all hated it. I’ll give her a second chance though .
Also Patito Feo at the same era with Violeta was huuuuge thing and Disney Latino America bought the rights of the show and the second season was on Disney Channel.
I think part of the problem for Disney is that in the '10s we somewhat moved away from the "manufactured" pop star a la Britney and Christina and towards more authentic-feeling, singer-songwriter types a la Taylor Swift and then later people like Halsey and Billie Eilish. It's not like Disney wasn't trying their damnedest throughout the '10s to strike gold again with people like Dove Cameron, Laura Marano, Ross Lynch, Sabrina Carpenter, and Olivia Holt. It's just that it's a much trickier formula now that pretty face + decent voice + catchy songs by other songwriters = hits. Disney is only just starting to figure that out, and letting both Olivia Rodrigo and Joshua Bassett actually write songs for HSM the series shows they're starting to recognize the value of developing songwriters and not just singers. The issue they're going to run into is... what young singer-songwriter nowadays would actually want to sign with Hollywood Records? Olivia shows the potential of what you can do if you take your talent elsewhere, and then you also have people like Hilary Duff, Miley Cyrus, and the Jonas Brothers who have been pretty vocal about how stifling Hollywood Records/the Disney machine can be.
Yes, I think it's even trickier cause they continue to promote this idea "anyone can be a star" and teenagers would believe this lie. But I watched so many young artist on ticktock or youtube struggling to get records deal cause they not on disney and don't have rich parents. And let be honest Olivia is from a very privileged family as a lot of nowadays disney stars.
Yeah, if anything it's harder now because you kind of need both an organic, grassroots fanbase AND insiders who know how to play the system that are willing to invest in you. Some people are born into the second part of that, and they certainly have an edge over the people that aren't.
I think you have the best comment here, like you said, now it's not just about being pretty and have catchy melodies, people are more demanding of good songwritting, which we all know is not a good quality of Disney... And we notice that the bigest popstars now have that, Taylor Swift, Billie Eilish...
Too bad the never tried to strike gold with traditional animation again.
With social media and internet presence becoming more important for artists to be known, a lot of talented people can release music independently and with streaming services like Spotify and KZhead they can do it without a label. It's certainly harder to go big, but still people end up having more "options" on what to hear.
WOW! What a great video bro! I focused on every detail of your explanation. Even more, after I analyzed how Disney brainwashed me. That's the reason why today I'm a singer. I grew up with all these people, and they were all my role models. Especially Miley. I feel I do what I do because of her! How a great mind, like Disney's executives, can influence people so powerfully with their ideas and organization 😱
I’m really impressed how all these Disney stars made it through the machine. Miley, Selena et Al have really found themselves and are still serving.
I would also like to add Zendaya as well. She did try to debut as a singer in the music industry but she mostly continued her acting career. She sounds so good in The Greatest Showman though.
I think Disney wanted her to do that... Idk
I remember watching the Replay video all the time on Disney
I watched all of these before my child eyes and never realized how well Disney cross promoted their stars. I literally didn’t know why Hannah Montana was making a big deal out of the then-unknown Jonás Brothers when I watched that episode.
I didn’t either lol, but I remember hearing their name and seeing them before that episode aired!
Same! It was genius tbh we were all so young and couldn't tell no better lmao
I remember when no one knew them and they premiered on TRL with the song Mandy.
Literally Literally Literally Literally Literally Literally Literally Literally
Excellent video! I rarely listen thru the entirety of these types of videos but your storytelling was off the hook