Big Sugar funded research that downplayed the risks of sugar and distracted everyone by highlighting some (questionable) hazards of fat.
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#Sugar #diet
Chapters:
0:00 Health Problems
0:35 Processed
1:50 Obfuscating Science
3:00 PR Strategy
4:00 Learning from Big Tobacco
5:00 “Sugar Isn’t the Problem, Look at Fat!”
6:30 Discrediting Science
7:30 The Power of the Sugar Lobby
9:00 Profiting from Illness
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It’s annoying hearing people justify bad food by saying “I’m here for a good time, not a long time” But once they start developing health issues, their time changes real quick.
After they start developing health issues, now its suddenly everyone’s problem and they’re a “victim”
That’s what happens when an entries country becomes godless. This is just the tip of the iceberg.
I'm here for a good time not a long time
Deteriorating health is such a good time. Definitely much better than maintaining your health well into old age.
I'm here for a long time not a good time.
I stopped drinking sodas back in 2013. A month ago I decided to cut all juices & alcohol and drink water only. Two of the best decisions I ever made.
Do you drink plastic bottle water ?
I drink ice tea at del taco only, no sugar.
Keep telling your self that kevin.
Which other animal drinks soda on earth? Or pays rent to live??
Sparkling water has been a godsend for me with cutting back on soda. A lot of people think it tastes bitter or "like drinking TV static" and I was once a part of that crowd, but it's because of our taste buds being used to the strong flavors of soda and craving sugar. It didn't take very long of making myself drink it before I started to acquire a taste for it and now regular soda tastes way too strong and syrupy to me. Some brands are better than others too, Waterloo is by far my favorite. I even got my sister on sparkling water the same way I did and she drank A LOT of soda prior. I think almost anyone can aquire a taste for healthy alternatives like these if you have will power and give yourself enough time!
Once I started cooking all my food and only eating real food excess fat has just melted off. I basically don't have to do anything to maintain a proper body composition.
same here, its honestly pretty easy to stay healthy when cooking most of your meals and eating whole foods only
Yup exactly. 90% it’s all about diet. The other 10% is exercise.
If the big sugar companies are doing that image what big pharmaceutical companies and government agencies are lying to you about lol
Worse than we can imagine
Blaming companies and the government is a lame excuse for not using your own initiative.
@@CT-vm4gfyou can use your own initiative and still acknowledge how we’re lied to daily by our government
The crazy part is that everyone knows the difference between healthy and unhealthy food. They dont care because they are hooked. They dont even have to lie to us.
they are destroying our planet.. we should definitely be blaming the companies and the government lmao while also taking initiative to grow a garden 😂 and dont forget to watch out for the drinking water 🤯
I love that Vice is publishing this!
its not the first time theyve done this, they were wrong then and theyre wrong now
One day after considering my diet choices while looking at my body. I thought of what I REALLY wanted. I've tried to lose weight for so long. But that time, it clicked. It's sugar! I told my girlfriend and I held my lumps aggressively. I told her a couple of times: "it's the sugar!!" Few months pass, very little physical activity. I eat fatty foods like a pig. I'm down 40 lbs. Many symptoms of adhd just started to become less pronounced. And I have so much energy.
same here. changing my diet made me feel good enough to start working out and it's only been uphill from there
I wish people would realize the more sugar you cut the less you want it. I used to down 4 dr peppers a day and now I have one of the 8 ounce every other week cause the regular cans are too much for me. It gets easier your body adapts
You accidentally got on the keto diet. Good for you, it is also linked in less symptoms in neurodivergent people.
@@jeremyfisher8512i wish people were smart enough to understand what theyre doing to themselves. garuntee once this “its the sugar” thing goes on for a couple months hell be back to less energy once again. sugar doesnt make you fat and keto doesnt boost energy levels, over time it will make adhd worse as well.
@@SuperCakeKing technically sugar isn’t some magic fat formula. But sugary foods and drinks are high in calories that then in turn make you fat. If you want to be less fat cutting sugary foods is probably one of the best ways.
The worst is foods marketed as "low fat" that have significantly higher sugar levels. I even see "fat free" on labels for candy.
Eat food that is not processed problem solved
Don’t eat fast food and don’t drink soda. You’ll be good
Some neighborhoods only have mcd and no grocery store, the system is rigged.
Pretty much, I’m rail thin and never touch either. That hamburger helper crap and similar products are super unhealthy too.
@@kittypewpew I’ve experienced that too and not only urban environments but out in the counties with only a Dollar Store that sells bologna and expired canned food and the ever present Hamburger Helper that was jammed down my throat as a child. I’m still angry at everyone who was involved in that chapter of my life, especially that mascot, little helpful hand thing. Just let me catch Helpful Hand or his Pillsbury Doughboy pal out on the streets…
@@chrisdraughn5941Hamburger helper was a weekly meal in my upbringing
Or have self control it just like all the dam drugs u doooo too much u get fucked up or addicted common sense
Fast food isn't a cheaper option anymore anyway
Depends on the country and in which zone you live.
Yes and no. It depends
Even facing Chapter 11 bankruptcy, vice still churns out these quality documentaries
All that sugar keeping you big as hell
I’m 6 foot 2 210 and fit and eat fast food all the time stop spreading false rumors food is not what makes people fat lazy ass habits and bad genetics do
Shoutout to Corey Armstrong!
I wish lol
Big back
big fat lower side arsenal kidney bean replacement theory
It's almost like corporations are financially incentivized to retain recurring customers...shocker.
everyone is always like “oh it’s because they’re incentivized to squeeze every penny out of you they can without you revolting” but no one wants to question that incentive
Gotta love capitalism
They love to make big profits and nothing and I mean nothing will get in there way of doing so
This is the vice I signed up to ❤
This needs to be a series
As long as there is ultra processed foods and people to consume it, there will be an entire sector of the health care system dedicated to treating people who are sick because of the ultra processed foods. Without the foods, the added sugar and the health care sector to treat these people, our economy would be turned upside down and that's why no one does a damn thing about it. So disgusting.
I've cut out almost all sugar and I started at 245 and without exercise I'm now 163
This is the kind of content I would love to watch in my 10th grade health class
One time i had a friend staying with me in the US from Copenhagen, Denmark (Europe) and after going to the grocery store a few times to stock up for a couple days he said something like “Man how come in America you have to pay more for less ingredients?” ….. that was a good 4-5 years ago and i think about it every time im in a grocery store😔💯
I too will think about this. Ty
Great video but found it hard to concentrate with the background music
What an awesome video! It gave me goosebumps 🤯🤯🤯😭😭 thank you for the numbers at the end, so, so eye-opening
I'm from Europe and we are shocked about the stuff the US people eat, and how uneducated they are when it comes to food. The prime example is Bread, why does the US Bread contain sugar? The same accounts for ready meals, or semi ready meals like pre made sauces. We don't need experts in Europe to tell us how bad sugar is, everyone knows it and we grow up with it and learn to check packages for sugar content and how to calculate it.
I used to live there, i thought everything in the US is better than home, until i spent 10 years living and working there, the US is a prime example of extreme capitalism where these kind of companies allowed to become to big essentially its own entity, they have so much power to even skew science studies like mentioned in this video. For example, to find a local family owned bakery that serves a plain simple bread is near impossible in some cities it’s wild an sad at the same time, Americans are some of the nicest people I’ve ever met in my life, and knowing that their government basically treating them like a commodity to keep the capitalist economy running is heartbreaking. It’s chain reaction in their industry which will throw you from one evil corp to another even healthcare.
I think USA use certain sugars and ingredients that are banned in places like the UK, the safety standards are low in America!
That's explain the obesity.
As a European myself we still have to look at our countries, too. Obesity and chronic illnesses are also huge issues here
@@aurora6920 They promote the use of High Fructose Corn Syrup (which is bad) because of the corn surplus they have as a result of archaic subsidies and also lobbyist
EVERY item I look at in stores seems to have HFCS in it. It's bizarre sometimes, too. PEANUTS?!? Like... why. WHY. What's the purpose of *that*?! Are you crazy? I'm lucky I don't have a peanut allergy in the first place. I don't want to see much else other than "peanuts, oil, sea salt" or whatever. Also, I've seen sugars (or HFCS) in mustard, ketchup, SOUPS (wtf?!), and even potato, rice, or corn chips. Again, seriously, ARE YOU CRAZY?
Me eating Takis laughing at your comment 😂
Yeah, even peanuts, I was shocked to see added sugar in peanut butter!!! Peanut butter is already sweet!
@@fisephalnoxt Exactly. And TBH, this has been going on for YEARS. I've been paying attention to ingredient labels for at least two decades. It doubles or triples my time in stores, but if I don't do it, I end up with like 48g of processed sugar in MEATBALLS or 24g of sodium in something that should only have six. It's bloody ridiculous. But WTF am I supposed to do? I buy fresh vegetables, but I can't police *every* single item! Are you crazy?!
@@Novastar.SaberCombat yes! i've been looking at the list of ingredients for the past 10 years too, and 95% of stuff has added sugar, high sodium, it's insane, they even add sugar in corn, corn is already sweet! It's criminal! I have to pay more for my peanut butter so they don't add extra sugar or oil, insane!!!!
@@fisephalnoxt NGL, it's been drivin' me NUTS (pardon the pun) for decades. I'm tired of constantly, repetitively, always having to check every single gaedaemn label on every bloody item I buy. WHY SHOULD I HAVE TO *DO* THAT?!? That means by default, mankind is constantly attempting to deceive one another with "food" items. Why? What purpose does it serve? What's the point of poisoning people for... what... money? Profits? Another nickel per sale? Again, I know I already typed it, but... ARE YOU FRIGGIN' KRAY KRAY?! 🙄😳🤯
Fascinating insights! This historical perspective really underscores the importance of transparent labeling and consumer education to combat industry manipulation. Awareness is key to making healthier dietary choices. 👍
Superb content! I would be very grateful if you could add some bibliography about the topic to the description of the video or in the comments box. I find it very important to be aware of this industry.
Thank you More awareness to all
If I remember correctly Phillip Morris owns Kraft, Nabisco, and Miller. That would make so much sense
Now I know why I am fat 😢
Thank you sm for bringing this to attention ❤
Good video keep making things like this Vice ♥️
Please more in this.
Thank you Vice! Great information, I definitely did not know the facts about dietary fats
The funny part is all of VICE’s doners and major share holders are the ceos and coos of these companies they reporting on 😂😂
Yup. The message isn't wrong though.
@@moresalad221it mostly is
Wow a Vice video worth a damn!!
I just had this conversation with my friend. I gave up fountain soda, and the fast food is trash, so I have that up as well. I've lost so much weight.
Always watching from Georgetown Guyana south America 🇬🇾🇬🇾🇬🇾
Don't come here to America unless you want health issues or your civil rights violated
And then people wonder why we distrust experts/scientists. Everyone has a price.
Anyone can write an article saying “ scientist say”. Media companies cannot be trusted.
Government and Politicans * there I fixed it!
Who do you trust then?
@@hansolo9585 the scientists and researchers exposing this kind of corruption
Whole foods cooked at home will get the job done every time. We just need to get back to basics. Skip the boxed, packaged, and fast foods and you will see your health improve. It's not that hard.
Good to see VICE doing the work it used to do, which many aren't courageous enough to do.
Make it your personal revolutionary act to avoid consuming sugar or sodas. Drink only water. Eat food as close to its original state as possible.
Thank you Vice, for showing the truth.
narration and dreadful music sounds like AI prompt “Video on FDA sugar conspiracy use Ganglang format”
Amazing mathmatical demonstration at the end, very informative video! This is something we need to all agree on and once we do, we'll start to live longer and more healthy lives.
Yeah i know BECAUSE IT IS IN EVERYTHING
That's why when I'm feeling lazy, I just cook eggs. Way better than any ultra-processed foods.
And if you’re not hungry enough to eat eggs, then you’re clearly not actually hungry. Imagine if everyone practiced this. 🙂
I've got 4.5 years eating clean whole foods. The only junk I consume is coffee creamers from International Delight with sugar. No Junk food at all. Now give me 25 jumping jacks for the healthy like I just gave you.
Fck the coffee creamers dude, you can do it! Max healthy!!
@@RandomFunZer Max Healthy.Wow that was the coolest compliment I've gotten on my health journey so far. Thank You. Yea it's one of the last addictions I have left. I'm fresh out right now too Southern butter pecan. I wonder if I can shake it off 😃 Have a Wonderful day. Thanx again
This is surprising, the international delight creamers don't really taste good to me, only a few flavours but I'd still prefer a different brand or even just milk
10 grams of sugar per serving, they've got you addicted to their product. You're better than that, look at all the other healthy choices you've committed to!
@@NeilPundick That's great now give me 25 jumping jacks for false claim of 10 grams per serving
Ive been struggling with a soda addiction Thanks for this Ill wean off this month
dont be fooled
This is all just so true as someone who is literally addicted to SODA I definitely feel sick to my stomach..... I was given soda when I was about 3 years old I was truly hooked from the. I have tried before to go without soda when I was in my teenage years & I'll tell you right now how SICK I would get ..... I pretty much have had a soda every single day of my life since I was a kid.....& Mind you I was a VERY athletic kid growing up I ran track placed 1st in all my meets & I was never bigger than 125 through my whole life until about 5 years ago .....Now that I'm in my 30s struggling with my health & now my weight went all the way up in the 200lbs soooooooo many health problems now soooooo many..... Now I have to drink a soda before I go to work cause if I don't by the time I'm halfway through my shift I start getting really nauseous & anxious, irritable & ESPECIALLY the HEADACHES mann they get SOOOOO bad they turn into migraines..... Even when I get home finally drink some soda it slowly starts to go away & it's actually pathetic really cause as much as I would love to stop or cut back on sodas there's always that voice & me that tells me "no you don't you'll get sick" & nobody should have to feel like that because of SODA & trust me I've tried alternative drinks nothing helps it hard to be a dark soda either Pepsi or coke that's it I don't really care for any other soda I don't even like light sodas ..🤷🏻♀️ people try telling me "oh you need caffeine drink some coffee or something"🤦🏻♀️ it's 1000000% NOT the same nothing else with help until I finally drink a soda 😔 It's all confusing & irritating & I can't stand it anymore I don't want to be like this at all & I have definitely been working on it little by little I don't want to live a short life because I have become addicted to sodas ..... I definitely don't want to feel that way anymore whatsoever
Hope you can get over the soda. Maybe you just have to power through it no soda
need a new level like levels of process and distinguished from refund and natural sugar and what health impact levels are.
I wonder what’s in our water
It sounds like they hired the guy from Cops for the voiceover
is kinda rare now days to find products with real sugar everything is sweetened with high fructose corn syrup.... "HFCS is cheaper and sweeter than sugar, and is absorbed into the body more quickly. The FDA has approved HFCS as a safe ingredient in foods and beverages, in part because of its similarity to sucrose. However, eating too much HFCS can lead to obesity, Type 2 diabetes, high blood pressure, and insulin resistance. Some studies suggest that fructose is more damaging to health than glucose because the digestive tract doesn't absorb it as well as other sugars."
It is real sugar. HFCS is about half and half fructose and glucose just like plain old granulated sugar. Eating too much of anything will lead to obesity.
@@Thezuule1name me 10 products now days with real sugar in the US, I'll wait....
@@EvilTwinzTVOfficial do you not speak English? There’s only four kinds of sugar, glucose, fructose, sucrose, and lactose, and all of them are quite real and used in combination to make countless food products. Your question is essentially nonsense.
@@Thezuule1 you prolly a corn farmer's plant bro, the fructose is absorbed faster by the body than Sugar, i don't care how many types of sweeteners are out there is proven HFCS is worse than Sugar period in any language you want...
@@Thezuule1 learn the difference between types of sugars and types of alternatives sweeteners and then you talk to me about English ....
Kids im 30 I just started eating only grains ,fish and geen vegetables. Its a lil bit taste for a low amount of money. Plus it has everything your body needs except water and oxigen
Very interesting
Trying to break my Sprite habit. I tried Jamaica for the first time a week ago. It's the most refreshing drink (aside from water) that I've ever had. I finally found a replacement.
@@suzannemeowmeow I appreciate the suggestion, thank you! I'm gonna get around to trying seltzer water eventually. I wanted to try to make homemade ginger ale with it. It's on my to do list.
Ive lost most of my teeth and i blame Soda, and specifically: Mtn Dew.
You’re right. Why have any self accountability when you can blame inanimate objects?
soda doesn't pour itself down your throat everyday...
I wish I could hand you a glass of water through the screen
To the the two idjit's trying to blame this guy in the comments section. How about yall check your pantry foods and tell me how many added sugars you have in your food items? And then tell me factually that highly processed and synthetic sugars and processed foods don't cause cancer more than naturally occurring foods that aren't so interally fake like your biased ass comments. Dont worry I'll wait here for your answers, if you can manage it.
Blame yourself
finally, a vice video about vice
I stopped drinking soda when I was 18, but I know there's a lot of sugar in other foods I eat.
Cheap food also has a cost, only later in life
Carbonated water w lime is the new soda
As long it doesn't have sugar, it's fine.
I dont view any food as "bad". Any food is ok in moderation. Its just that in today's time most peoples entire diet consist of these foods. If you ate real whole foods a majority of the time but had some mcdonalds or a soda every now and then it would make no changes to your health. Its when ppl drink soda and eat mcdonalds day in day out that makes it horrible.
This drives me up a wall, our society is so corrupt
oh baby this ain't even scratching the SURFACE of how corrupt our society is
America is corrupt * there I fixed it for you
If anyone goes to México for a vacation or to visit family I recommend you go to a nutritionist, there are very good nutritionists in Mexico. Ask for recommendations depending on where your going.
Blatant evil. I lost almost 200pounds cutting out processed garbage. Saved my life.
This is good.
What are the names of the doctors who are speaking in this video?
Yes. True. I have to stay away from sweets. I am an addict. 😢
Is it cool if I drink around 8 a month, usually after significant workouts? Thanks.
Depending on what a considerable workout is and its purpose. If your workout is to burn calories, I wouldn't put 140 calories (1 can) back in. If your workout is weight training you're most likely barely burning more than 140 calories. If you for some reason need to replenish your blood glucose levels asap post workout then soda is your least good option. I've stayed clear of sodas and other beverages for 25 years. They're basically bottling what you breath out plus sugar and making their real money on your health insurance and medication costs.
I quit tobacco and alcohol. Fast food cravings hit about as strong as those, for those curious. We can’t ban sugar, but it’s because of how easy it would be to get around the ban and not because it’s harmless.
I manufacturer sugar in India....i manufacture about half a million tons every year....the demand for sugar expecially the export is CRAZY!! India is the largest sugar manufacturing country in the world, if you didn't know
I was watching this while eating sour patch candies lol
citric acid is worse than sugar for your teeth.
Same but peanut butter m@ms
Yeah lol.. dummies still eating that crap even after all the facts.
All better like this video for awareness.
I couldn’t find any sliced bread that doesn’t contain sugar
There was a really good documentary from DW on hows is sugar affecting our brain etc. It was called Better brain health. Try to guess why it was taken down :)
I gave up soda 9 years ago. Its easy to stop if you have the right motivation
bussin
I have managed to let go of added sugars for about 5 months and the results are positive as I have mostly lost a lot of bodyfat plus even feel less depressed thanks to this. Without robert lustig, I would never known the real truth of sugar.
The problem is the corporations that amass enough influence to afford effective lobbying think it’s their right to do so.
Nutrition labels do list sugars that are not naturally occurring, it’s listed as “added sugar”
Read a book called sugar blues. I’ve not consumed any sugar cane since 2015. I’ve never felt so great!! Sugar is like cocaine or heroine put all 3 side by side, they are natural, same possess and all 3 are highly addictive- don’t be a slave to sugar!!!
I've heard and read that there were lab studies with mice. They put them in boxes, one with sugar, one with cocaine, and a control. They found out that sugar was just as addictive as cocaine. I've called it legal cocaine ever since, and have tried to curb it. It really is hard.
I’m happy I don’t eat anything premade it’s for this reason I like to know what I’m eating
Lets be clear....tax on sugar-y sodas is still bad regardless the backing of "big sugar".
Many of those people are fed up with it
I’m only 21 and was born with pretty crappy genes, both my mom and grandma have dentures, and I had to get all my teeth surgically removed at 17-18. Teeth just fell apart over the years. Can’t afford dentures so I’ve lived the past like 5 years without any teeth at all.
did you eat alot of sugar and not brush/floss?
@@AdamEdward didn’t matter how much I did, my teeth just fell apart. Brushed daily and flossed as much as I could, eventually tho the fucked up teeth made it so I couldn’t floss or it’d rip it. Just got born with crappy genes
@@AdamEdward who cares. What a shame.
I’m srry for this world we live in when the victim that are real victims and not just looking for hand outs get screwed the most
I'm not pays for Soda because mostly drink Iced Tea or Coffe, not really eats any fastfood because it's cheaper if you choose street vendor in my case. So yeah, the only setback is if you trust the seller. So Yup, mostly hygiene issue but everything is fine
Just read the book "fiat food" - it goes way deeper than just sugar!
I've been trying to quit soda for 6 months now nore addictive than nicotine
Its worse use high fructose corn syrip
Any time I see a documentary with Dr Lustig in it I have to watch. He's knowledgeable, and presents the facts in a no nonsense format. This guy must piss off the sugar industry so bad..lol. Thanks for all you do, hopefully one day people will wake up.
I love him. He's never waivered from his message and has spent his entire career documenting the very real negative effects of sugar. Bless him for being such a pitbull on the trouser leg of this crooked industry.
Robert Lustig - the best doc
I don’t drink soda whatsoever It messes up my stomach Now with food | just cook your own food but not processed already and just needs a heat up. Just cook raw chicken or raw whatever needed to be cooked.
if you have a problem, start with kicking out soda and you'll notice a huge change
When your health costs an arm and a leg, literally.
I don't like that KZhead isn't letting me save this video to my Favorites.
You know what else we have more of them ever before? Food you can eat without teeth. We also have more Americans get rejected at the 11th hour. Doctors save lives, insurance puts a dollar amount on the effort.
hey make a video about how news companies keep you addicted...
When the public is ignorant, the public gets manipulated easily. Do your own research. Keep an open mind. Hear all sides. Don't follow recklessly. And listen to your body and instincts. Oftentimes, they are correct.
Scientists and safety experts were lying about side effects and factual information, so you can't exactly listen to "both sides" if "both sides" are bribed. Plus they have expert manipulation techniques. The government needs to stop allowing this.
It is time to stop the sugar subsidies, and cut back on the production of corn, soy, wheat and to put warning labels on products that contain HFCS. dangerous industrial seed oils, weird chemicals and additives. People would be smart to just stop eating ultra processed foods as much as possible. I quit that crap about a decade ago. Was recently on a vacation and realized how difficult it is to eat on the road. All the restaurants, good ones still serve the same processed crap.
It's so idiotic how people know what is in this garbage and continue to consume it and wonder why they are laying in the hospital a few years later. These corporations are allowed to put whatever they want on store shelves, no matter what it is, it's all about profit not your health.
That's why people in the US run away from ambulances, Healthcare just costs too much. Didn't know it was that bad
Most Americans don’t “run” 🚫🏃♂️anywhere …
I'm from Mexico, there's alot of you Americans that try to come down here either for medical or dental. That's how pathetic your place is
The sugar industry is a relatively small industry in the food business. Think about what other industries like processed food, animal and diary industries are doing.