THE POMELLATO FOR WOMEN VIDEO FOR INTERNATIONAL WOMEN’S DAY 2024

Pomellato For Women activists join Pomellato to encourage us to be “social sentinels” fighting violence against women.
March 8th, 2024. In honor of International Women’s Day, Pomellato again teams up with Jane Fonda and other international activists for the 7th annual Pomellato for Women video, its pressing message denouncing the persistent problem of violence against women and encouraging us all to be ‘social sentinels’ who speak up for change. Across every culture on Earth, almost 1 in every 3 women have experienced some form of violence - usually carried out by a male partner or family member. With a destructive ripple effect, this is an issue that effects every one of us.
The #PomellatoForWomen communication platform was begun in 2017 by the Maison’s CEO Sabina Belli to encourage female empowerment and ignite positive change. The Pomellato for Women videos advocate for gender equality and inclusivity, encourage the power of sisterhood, and raise awareness on the insidious problem of violence against women.
Assembling a diverse cast of activists, celebrities, and courageous fighters, the actress, author, activist and Pomellato for Women Ambassador Jane Fonda is joined by Lucy Hale, an American actress and mental health advocate, Jesse Williams, an American actor and humanitarian, Lucia Annibali, an Italian lawyer, advocate for marginalized women, and former acid-attack victim, Amina Seck, a Senegalese-Italian model and former domestic violence victim, Andréa Bescond, a French author, director, actress and victim of childhood assault, Kulsum Shadab Wahab, an Indian foundation director, humanitarian, and advocate for marginalized groups, Gregorio Paltrinieri, an Italian award-winning freestyle swimmer, and Fabio Roia, an Italian magistrate, the President of the Court of Milan, and a lifelong defender, scholar and trainer about domestic violence issues, to discuss the question of why does domestic violence continue to prevail, despite our efforts towards a greater equality and representation, and what we can do about it.
As well this year, Pomellato takes action to combat domestic violence by supporting different associations such as CADMI, a domestic violence center in Milan and a haven to women victims of violence. Moreover, Pomellato supports the Kering Foundation’s L.A.-based partner FreeFrom, an organization helping to provide the groundwork for long-term financial security for survivors of domestic violence. Finally, in solidarity with the work of its Pomellato for Women advocate, Pomellato will also contribute to Kulsum Shadab Wahab’s Hothur Foundation, helping the differently abled and underprivileged with initiatives for education, infrastructure, medicine, and counseling.
#Pomellato #PomellatoForWomen #InternationalWomensDay
Creative Director: Igor Ramírez García-Peralta